Brochure Cowmanagement UK 2014

Page 1

W W W.CO WMA NAG E M E NT. N E T

THE FIRST CHOICE OF DAIRY PRODUCERS

COWMA N AG EM EN T 2 0 1 4 P U B L I C ATI ON DATE S P U B LI C AT I O N DAT E

DE A DLI NE

FEATURES

January 28

January 21

Maize

March 4

February 25

Grassland and machinery

April 29

April 22

Housing and equipment

June 17

June 10

Livestock Event 2014 Preview

CowManagement has a good

August 26

August 19

Feeding / UK Dairy Day

September 23

September 16

Milking equipment

balance of articles that cover all

October 28

October 21

Calf rearing

December 9

December 2

Cow health

aspects of dairy management.

T ECHN IC A L IN F O RMAT IO N – ADV E R TI S E M E NT D I M E N S I ONS Screen full colour: 60 – Screen black: 54 Reproduction material and digital Production material: Certified pdf Always deliver a print of the advertisement Extra bleed: 3 mm

Portrait Landscape

1/1 page 1/2 page 1/4 page 1/8 page type page type area

180 x 256 mm 88 x 256 mm 88 x 125 mm 42 x 125 mm 210 x 297 mm 180 x 256 mm

180 x 125 mm 180 x 61 mm 88 x 61 mm

A DV E R TI S I N G R ATE S Black and white

1/1 page 1/2 page 1/4 page 1/8 page

1x 3x £ € £ € 825 1,247 778 1,181 448 679 425 676 225 341 214 323 125 183 115 174

6x £ € 734 1,115 402 612 202 307 109 166

Extra cost for full colour: 1/1 page: £220, € 320 < 1/1 page £110, € 160

9x 12x 21x £ € £ € £ € 690 1,047 646 980 590 882 381 576 335 510 288 485 191 287 167 256 161 242 103 161 95 140 90 131

All prices exclusive of VAT (prices in euro and sterling)

WILLEM GEMMINK

FROUKJE VISSER

JANNET FOKKERT

Tel.: 0031 (0)26 3898820

Tel.: 0031 (0)26 3898823

Tel.: 0031 (0)26 3898806

willem.gemmink@crv4all.com

froukje.visser@crv4all.com

jannet.fokkert@crv4all.com


TOPS READER SURVEY 2013 AVER AGE HERD SI ZE OF CO WMANAGEMENT READERS up to 50 cows 0%

NU MB ER O F CO P I ES R EA D (O U T O F EI G H T I N T H E PA S T 1 2 MO NT H S )

AG E OF RE A DE RS S UR V E YE D

51 to 100 cows 29%

200+ cows 26%

THE FIRST CHOICE OF DAIRY PRODUCERS

60+ years 21%

19 to 30 years 7%

6 or 7 3%

H O W MU C H O F COWMA NAGEMENT D O YO U AC T UA LLY R EA D?

5 or less 6%

nothing at all 1%

all of it 11%

very little 7%

31 to 40 years 13%

selectively 35%

51 to 60 years 29%

151 to 200 cows 20%

most of it 47%

41 to 50 years 30%

101 to 150 cows 26%

all 8 91%

Almost 50% of readers have an average herd size of 150 cows or more

50% of readers are under 50 years old

91% of CowManagement readers read all eight copies published each year

CowManagement is very well read by dairy producers

IN T EREST OF SU B JEC TS CO VE R E D I N COWMANAGEMENT

FAV OURIT E AR T IC LE S IN COW MAN AG E M E N T

L I K ES : L AY- O U T

L I K ES : F O CU S (O N CO W R EL AT E D I NF O R MATI O N)

very interesting

Fertility Herd health Feeding Grass & maize Calf rearing Business management Breeding & genetics Milk plant/equipment Interview leaders

interesting

not very

44

55

32 62

28

9

57

27

11 12

60

23

60

18 13 10

14

51

31

58

26

51 10

1

68

29

0

not at all

20

30

70

80

1 3

3

36 40 50 60 percentage

4

3

very interesting

interesting

Roger Evans

not very 28

Veterinary practice

21

Herd reports UK

19

Business update

62

8

75

20

30

14 28

40 50 60 percentage

70

not like at all 0% well liked 25%

2

8

65 10

not really liked 3%

1

12 37

not like at all 0%

1

10

73

well liked 18%

2

6

45

Herd reports overseas 6 0

8

70

10

Cow talk

no answer

72

13

Overalls off

90 100

not at all

80

21 1

90 100

liked 72%

ACCO U N TA BI L IT Y Research among a randomly selected sample of 100 dairy producers in the UK, who receive CowManagement, to find out perceptions and readership behaviour. The telephone survey was carried out using a structured questionnaire. All interviews were conducted by trained interviewers who regularly undertake interviews within the agricultural industry. All aspects of the research were conducted in accordance with the guidelines of MOA, the Centre for Marketing Intelligence & Research, of which market-research agency Environs International is a full member. Dairy producers were interviewed in first half of May 2013.

COW MA N AG E M E N T RE A DE RS ALS O RE A D T HE S E MAG A ZIN E S British Dairying

Dairy producers like the CowManagement’s fresh and eye-catching design

75

Dairy Farmer

Dairy producers enjoy the variety of articles in CowManagement

67

Farmers Weekly

54

Farmers Guardian

COW MAN AG E M E N T: Q UAL I T Y I S VA LU E D

35

Holstein UK Journal

25

no answer

2 0

W W W.FAC EBO OK . COM/COWMANAGEMEN T

liked 82%

10

20

30

40

50

60

percentage

70

80

90 100

The results of an independent reader survey for CowManagement speak for themselves. Dairy producers like the variety of technical subjects covered by CowManagement and said that they found articles on herd health, feeding, fertility, other herds, business management, calf rearing, and breeding and genetics both interesting and useful. Readers also like the attractive design and good balance of articles and advertisements.


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