W W W.CO WMA NAG E M E NT. N E T
THE FIRST CHOICE OF DAIRY PRODUCERS
COWMA N AG EM EN T 2 0 1 4 P U B L I C ATI ON DATE S P U B LI C AT I O N DAT E
DE A DLI NE
FEATURES
January 28
January 21
Maize
March 4
February 25
Grassland and machinery
April 29
April 22
Housing and equipment
June 17
June 10
Livestock Event 2014 Preview
CowManagement has a good
August 26
August 19
Feeding / UK Dairy Day
September 23
September 16
Milking equipment
balance of articles that cover all
October 28
October 21
Calf rearing
December 9
December 2
Cow health
aspects of dairy management.
T ECHN IC A L IN F O RMAT IO N – ADV E R TI S E M E NT D I M E N S I ONS Screen full colour: 60 – Screen black: 54 Reproduction material and digital Production material: Certified pdf Always deliver a print of the advertisement Extra bleed: 3 mm
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A DV E R TI S I N G R ATE S Black and white
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6x £ € 734 1,115 402 612 202 307 109 166
Extra cost for full colour: 1/1 page: £220, € 320 < 1/1 page £110, € 160
9x 12x 21x £ € £ € £ € 690 1,047 646 980 590 882 381 576 335 510 288 485 191 287 167 256 161 242 103 161 95 140 90 131
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WILLEM GEMMINK
FROUKJE VISSER
JANNET FOKKERT
Tel.: 0031 (0)26 3898820
Tel.: 0031 (0)26 3898823
Tel.: 0031 (0)26 3898806
willem.gemmink@crv4all.com
froukje.visser@crv4all.com
jannet.fokkert@crv4all.com
TOPS READER SURVEY 2013 AVER AGE HERD SI ZE OF CO WMANAGEMENT READERS up to 50 cows 0%
NU MB ER O F CO P I ES R EA D (O U T O F EI G H T I N T H E PA S T 1 2 MO NT H S )
AG E OF RE A DE RS S UR V E YE D
51 to 100 cows 29%
200+ cows 26%
THE FIRST CHOICE OF DAIRY PRODUCERS
60+ years 21%
19 to 30 years 7%
6 or 7 3%
H O W MU C H O F COWMA NAGEMENT D O YO U AC T UA LLY R EA D?
5 or less 6%
nothing at all 1%
all of it 11%
very little 7%
31 to 40 years 13%
selectively 35%
51 to 60 years 29%
151 to 200 cows 20%
most of it 47%
41 to 50 years 30%
101 to 150 cows 26%
all 8 91%
Almost 50% of readers have an average herd size of 150 cows or more
50% of readers are under 50 years old
91% of CowManagement readers read all eight copies published each year
CowManagement is very well read by dairy producers
IN T EREST OF SU B JEC TS CO VE R E D I N COWMANAGEMENT
FAV OURIT E AR T IC LE S IN COW MAN AG E M E N T
L I K ES : L AY- O U T
L I K ES : F O CU S (O N CO W R EL AT E D I NF O R MATI O N)
very interesting
Fertility Herd health Feeding Grass & maize Calf rearing Business management Breeding & genetics Milk plant/equipment Interview leaders
interesting
not very
44
55
32 62
28
9
57
27
11 12
60
23
60
18 13 10
14
51
31
58
26
51 10
1
68
29
0
not at all
20
30
70
80
1 3
3
36 40 50 60 percentage
4
3
very interesting
interesting
Roger Evans
not very 28
Veterinary practice
21
Herd reports UK
19
Business update
62
8
75
20
30
14 28
40 50 60 percentage
70
not like at all 0% well liked 25%
2
8
65 10
not really liked 3%
1
12 37
not like at all 0%
1
10
73
well liked 18%
2
6
45
Herd reports overseas 6 0
8
70
10
Cow talk
no answer
72
13
Overalls off
90 100
not at all
80
21 1
90 100
liked 72%
ACCO U N TA BI L IT Y Research among a randomly selected sample of 100 dairy producers in the UK, who receive CowManagement, to find out perceptions and readership behaviour. The telephone survey was carried out using a structured questionnaire. All interviews were conducted by trained interviewers who regularly undertake interviews within the agricultural industry. All aspects of the research were conducted in accordance with the guidelines of MOA, the Centre for Marketing Intelligence & Research, of which market-research agency Environs International is a full member. Dairy producers were interviewed in first half of May 2013.
COW MA N AG E M E N T RE A DE RS ALS O RE A D T HE S E MAG A ZIN E S British Dairying
Dairy producers like the CowManagementâ&#x20AC;&#x2122;s fresh and eye-catching design
75
Dairy Farmer
Dairy producers enjoy the variety of articles in CowManagement
67
Farmers Weekly
54
Farmers Guardian
COW MAN AG E M E N T: Q UAL I T Y I S VA LU E D
35
Holstein UK Journal
25
no answer
2 0
W W W.FAC EBO OK . COM/COWMANAGEMEN T
liked 82%
10
20
30
40
50
60
percentage
70
80
90 100
The results of an independent reader survey for CowManagement speak for themselves. Dairy producers like the variety of technical subjects covered by CowManagement and said that they found articles on herd health, feeding, fertility, other herds, business management, calf rearing, and breeding and genetics both interesting and useful. Readers also like the attractive design and good balance of articles and advertisements.