HE KARIBU T KILIFAIR 2022 One of East Africa’s biggest tourism Expo One of East Africa’s biggest tourism Expo, Karibu-Kilifair took place from 3-5 June 2022 at Magereza Ground in Arusha, Tanzania after a two-year break due to COVID-19 restrictions. The event brought together investors, tour operators, hoteliers, SMEs and several other tourism stakeholders from around the world as part of efforts to adequately support and showcase the tourism industry in East Africa.
T
he Karibu-Kilifair expo gets even better in 2022 as the three-day tourism expo event attracts over 7000 participants as Tanzania Travel Industry Recovers. Under the repeated motto “Where business meets wildlife”, KARIBUKILIFAIR once again provided an excellent marketing platform for the Arusha & Kilimanjaro Region, for Tanzania and beyond, to establish new business relations and to improve existing contacts. Tanzania is one of the few countries in the world where MICE can benefit from the attractive wildlife. This year “KARIBU-KILIFAIR” witnessed more than 400 exhibitors from 12 different countries with almost 400 registered travel agents from 38 countries, as well as approximately 7000+ interested travel visitors attending the show Participants included tourism organisations, tour operators, owners 24
Dar Life I JULY 2022
of hotels and lodges as well as safari equipment suppliers. Essentially all parties involved in the tourism industry in East Africa presented their products and services to an audience of more than 7000 patrons among them trade visitors and members of the public. Parallel to the exhibition, the KaribuKilifair 2022 expo comes up with a varied of side-show events such as entertainment programs, business “face-face” networking and gave opportunity for diverse speakers from all around the world to speakers to conduct educational and informative seminars during the event to present their organisations, products, or messages. The trade fair was an excellent opportunity to network and make new contacts with tourism partners of the tourism in Tanzania in addition to learning about local tourist attractions. Dominic Shoo - Director of Killifair Promotion Co. Ltd
