Dealernews Issue#4 April 2021

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Dealernews Research By Don Musick

X MARKS THE SPOT! A HELICOPTER ON MARS? 184.67 million miles away in the 45 km-wide Jezero Crater, sits a tiny 1.8 kg (~4 lbs.) package of techno wizardry named Ingenuity. Designed to fly autonomously in the thin Martian atmosphere, Ingenuity relies on sophisticated surface recognition algorithms to navigate around its flight path (Fig 1). Ingenuity analyzes real-time imagery of the Martian surface to dynamically map out its environment. The data collected is used in subsequent flights to identify areas for further exploration as while optimizing flight times and landing security. So basically, Ingenuity is mapping out its territory (trade area) in order to discover where opportunities (customers) lie. Sound familiar?

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