IT’S A DATE!
2021 IMS Outdoor Schedule Set
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fter five years in the making, it is time to take it outdoors, literally. International Motorcycle Shows (IMS) has released this year’s show schedule and venues, including a 10th stop in Texas. IMS Outdoors is an evolution of the IMS brand that brings more qualified riders into the industry – the largest and only industry-wide effort to do-so – by introducing existing riders to alternative forms of entertainment and transportation that naturally compliments the motorcycle lifestyle and enabling new riders to test their balance on electric bikes, four-wheeled machines, and more in a welcoming and safe environment. “The IMS family cannot wait to bring the Powersports community together at our shows, including both returning and new members,” says IMS Senior VP Tracy Harris. “Each venue across our tour allows our IMS team, alongside our sponsors, including title sponsor Progressive, and exhibiting OEMs and aftermarket brands, to offer incredibly unique experiences to our attendees. No matter who walks the grounds, there will be something geared toward your liking.” The festival-like experience has expanded from the initially announced schedule with the addition of Fort Worth, Texas to the list of markets it will reach during the upcoming tour. Slated for October 1-3, Texas will be the seventh of 10 total stops along the inaugural outdoor version of the historic tour, a decision that has been made alongside the industry’s leading OEMs and key partners. The transition to new outdoor venues, especially with the recent addition of Texas, offers enthusiasts and prospective riders the opportunity to engage with products across varying terrains, topographies, and weather, as attendees
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will find each venue offers hands-on, demo-oriented experiences unique to its surroundings. The outdoor arenas also support the motorcycle community’s renewed interest in market adjacencies as the nationwide tour will feature added engagement with on- and off-road products spanning two and four wheels, electric bicycles, and more. “We are delighted to reach the expansive state of Texas, bringing Progressive IMS Outdoors to an additional market for its inaugural year,” adds Harris. “We have deep roots in this region, having stopped in the Dallas market for nearly 30 years, and look forward to producing a new experience for our former attendees in the area as well as opening up our community to a wider range of eager enthusiasts.” While this isn’t exactly IMS’ first rodeo, Harris notes there will be some diverse new components. “While many of the traditional aspects of our previous IMS shows still hold foundational to the new IMS Outdoors format, we are so excited to incorporate a number of fresh and exciting activities from various demo opportunities to camping, electric mobility, RVing, and so much more, making our tour truly more experiential than ever.”
