Three ways to grow your DTC business in 2018 As direct-to-consumer (DTC) wine sales continue to grow, there are big opportunities for Canadian wineries to thrive. But selling wine DTC isn’t as easy as one might think. The modern consumer wants it all: endless personalization, easy online ordering, fast and free shipping… the list goes on. As a small winery, it can be hard to keep up. At WineDirect (formerly Vin65), our goal is to enable wineries to succeed in this challenging landscape to create delightful customer experiences and sell wine in the way that makes most sense for you. With over 1,600 wineries using our wine club, point of sale, and WineDirect (formerly Vin65) has over 1,600 wineries using their wine club, point of sale, and ecommerce software.
ecommerce software, we have access to some great winery-specific data. Based on that, we’ve compiled three top recommendations for how you can take your DTC business to the next level in 2018. Offer your club members a choice Gone are the days when merely offering a “White Wine Club” and a “Red Wine Club” was sufficient. Today’s customer wants to be able to customize their own shipments. In fact, two of the primary reasons people leave a wine club is that they are sent wines they don’t like, or they aren’t satisfied with the selection.
According to Wine Business Monthly, wineries who offer members a choice experience higher club conversion (six per cent versus four per cent for wineries who offer no choice). Gone are the days when merely offering a “White Wine Club” and a “Red Wine Club” was sufficient. Today’s customer wants to be able to customize their own shipments.
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According to Wine Business Monthly, wineries who offer members a choice experience higher club conversion
