de Rham | Sotheby’s International Realty
Selling Your Property
Contents Exclusively for Everyone
1
de Rham Sotheby's International Realty History – from 1899 to the Present Day Sotheby's International Realty Our Agencies : • Lausanne • Geneva • Nyon • Morges • Vevey • Montreux • The Alps • Fribourg • Zurich Our Strengths
3 4 5 7 9 10 11 12 13 14 15 16 17
Setting the Right Price is Key to Success How to Set the Right Price Our Commitment to You Exclusivity with de Rham Sotheby's International Realty
19 20 22 23
Marketing Tools & Media
25
de Rham | Sotheby’s International Realty
Exclusively for Everyone — 1
Exclusively for Everyone Letting go of your family home, selling a property passed down from previous generations, or just moving house for a new start is a major human and financial adventure. Selling your property means entering the world of real estate – a new journey in a universe of possibilities and promises, whose primary objective is to sell as well as possible. As the basis for any transaction is the value attached to the object for sale, on which scale can you rely to put a price on it? This is all the more relevant when dealing with real estate. Although tradition is of major importance here, the real estate market is undeniably affected by significant, fast price fluctuations. To complete your project you require guidance and support. However, letting a professional deal with an issue where emotional considerations are often just as important as financial ones may be a tough decision. Which broker can you safely entrust with your property’s fate, and based on which criteria ? We at de Rham Sotheby’s International Realty consider each and every property as a rare and precious object. Just as each person is a different individual, our professionals deal with each property in a personalised and exclusive manner. No house is like another, and all homes deserve careful analysis so as to set the right selling price. Years of experience and market research backed by illustrious networks such as Sotheby’s International Realty or Courtiers Partenaires have led us to the conclusion that the secret to a fast, optimum sale comes down to two essential steps: setting a price fully in line with actual market reality (neither too high, nor too low) and carefully targeting the sale announcement. This brochure is designed to let you know what de Rham Sotheby’s International Realty is really about – our convictions, our sales methods and, above all, why we are able to guarantee that an exclusive listing with us is the simplest and safest solution. Welcome to de Rham Sotheby’s International Realty !
Philippe Cardis, CEO
de Rham | Sotheby’s International Realty
de Rham Sotheby’s International Realty Established in 1899 based on tradition and the love of work well done, de Rham owes its long standing to its determination to go beyond its own limits. By making the client its top priority, the Group finds its inspiration and resolute motivation to overcome the daily challenges of the real estate market, as it has steadily done for over a hundred years. With a team of 25 highly qualified and experienced brokers in its eight agencies strategically established in the Lake Geneva area and German-speaking Switzerland, the Group has an address book of more than 10,000 clients and buyers. Membership of the largest real estate network in French-speaking Switzerland, Courtiers Partenaires, allows de Rham to rely on a database which brings together the exclusive clientele of all major real estate agents in the area. As the sole agent in Switzerland of the prestigious luxury real estate network Sotheby’s International Realty, the Group’s reach extends far beyond national borders. A well-established and renowned firm, de Rham conducts an average 350 sales per annum. A reference for valuations at top market price, the Group’s sole objective is total commitment to its clients by dealing with each assignment in an exclusive fashion. Indeed, each property is unique and deserves to be marketed as such.
Introduction — 3
4 — History
de Rham | Sotheby’s International Realty
History : from 1899 to the present day 1899
1st generation: William de Rham William de Rham records his budding new business with the Trade Register.
1915
2nd generation: Pierre de Rham Pierre de Rham takes over from his father and faces the crises of the 1920s and economic downturn during World War II.
1960
3rd generation: William de Rham Pierre’s eldest son William de Rham takes over the family business from his father. From a stay in the USA he brings back new ideas, creates the broking activity and expands new developments, in the wake of the strong economic growth of the 1960s in Europe, and particularly in Switzerland.
1961
Solvalor & Solbatim William de Rham establishes Solvalor 61, an investment fund for land development, as well as a property investment fund, Solbatim.
1985
A time of growth After the 1970s oil crisis, real estate takes off again at the start of the 1980s. IT is now part of everyday life. The company’s size requires a more formal organisation. The various companies are structured into limited companies under the umbrella of a holding company. The family’s goal is twofold – to protect the company from the adverse effects of a succession and to economically separate asset management from the riskier development activities.
1990
4th generation: Yvan de Rham Yvan de Rham takes over as chairman of the group. Interest rates are soaring and real estate is in a crisis. That same year the de Rham group opens its agency in Vevey.
1993
Establishment of de Rham SA de Rham SA is created under the leadership of Philippe Cardis to expand real estate brokerage and development activities. That same year, Yvan de Rham and Philippe Cardis establish the first real estate network, Swissimmo, later to become SwissReseau before splitting into two entities, one of which is Courtiers Partenaires, currently the largest network of real estate agents in French-speaking Switzerland.
1999
100th Anniversary de Rham celebrates its 100th anniversary and the Solvalor 61 investment fund buys out the assets of Real Invest in Geneva. The first partnership agreement with leading network Sotheby’s International Realty is concluded.
2000
Nyon Agency A subsidiary for brokerage activities opens in Nyon.
2002
Geneva Agency The opening of the Geneva subsidiary marks the start of the Group’s activities outside Canton Vaud.
2006
Sotheby’s Franchise de Rham becomes the official sole agent for Sotheby’s International Realty in Frenchspeaking Switzerland and Canton Bern.
2007
Montreux Agency Inauguration of the Montreux agency.
2008
The start of a new era Yvan de Rham decides to leave operational management to focus on the Solvalor 61 investment fund and go into politics. Under the chairmanship of Lucien Masmejan, Philippe Cardis is appointed CEO for the Group, renamed Groupe de Rham Immobilier. Under his leadership and with the support of Yves Cherpillod (Sales Manager) and Jean-Jacques Morard (Property Administration Manager), the newly restructured company pursues its growth. de Rham Holding is renamed Vavite Holding after William de Rham’s horse with which he won first place in the 1956 Swiss championship.
2010
Sotheby’s throughout Switzerland The Sotheby’s International Realty franchise extends to the whole Swiss territory.
2011
Conquering the German part of Switzerland Opening of the Zurich agency.
2012
Two further subsidiaries in Frenchspeaking Switzerland Opening of the agencies in Fribourg and Morges.
Today
de Rham Sotheby’s International Realty is one of the oldest real estate groups in Switzerland, with 8 subsidiaries.
de Rham | Sotheby’s International Realty
Sotheby’s International Realty Advertising your property through the Sotheby’s International Realty network adds value to your home and maximises the chances of finding a buyer by searching worldwide, backed by the network’s proven global visibility and impact. Established in 1976 as a natural extension of its artwork auction house, Sotheby’s International Realty has since become the top network of real estate agencies specialising in the marketing of luxury and other exceptional properties throughout the world. Whereas the property market is local in essence, for major transactions it may become national, or even international. Thanks to its 550 offices in more than 40 countries, the network has truly global positioning. An undisputed reference, Sotheby’s International Realty is a valuable partner. Our professionals, with their proven expertise in setting selling prices, can rely on the network’s notoriety to add value to your property, regardless of its final price range. This additional support is an extra guarantee, which could prove decisive in completing the transaction to your satisfaction. With truly global reach, the world’s number one real estate network does not restrict its influence to luxury properties. A symbol of success, taste and excellence, it creates long-lasting relationships throughout the world by bringing together experts who are passionate about their work under the umbrella of the Sotheby’s International Realty prestige and tradition. Benefiting from the aura and address book of Sotheby’s International Realty is a privilege accessible to all, a definite competitive advantage and an exclusive service which only the de Rham Group can offer in Switzerland.
Sotheby’s International Realty — 5
de Rham | Sotheby’s International Realty
Our Agencies — 7
Lausanne The Olympic capital, both young and dynamic and an artistic and academic hub, Lausanne has been our headquarters since the agency was established. Over one hundred years in business has enabled our head office to create privileged relationships with all the local actors. With its regional as well as international reputation, the Lausanne agency is the group’s flagship.
Information : Agency (Head Office) opened 1899 Staff : 13 Contact : de Rham Sotheby’s International Realty Av. Mon-Repos 14 1005 Lausanne Tel. 058 211 11 35
Lac Léman
Yves Cherpillod
Jérôme Duvoisin
Jean-Pierre Ferrara
Natalie Mik
Philippe Mourey
Hervé Payot
Lorenzo Poli
Pascal Quartenoud
Deputy Director, in charge of Lausanne, Morges et Nyon
Head of Luxury & International Markets
Broker
Broker
Broker
Broker
Broker
Broker
de Rham | Sotheby’s International Realty
Our Agencies — 9
Geneva Home to over 200 NGOs and the world’s watch-making, private banking and luxury capital, international Geneva is one of Europe’s top business centres. Set at the heart of the city, our agency can count on the very impressive address book of Sotheby’s International Realty to extend its network and strengthen its position on the Geneva market.
Information : Agency established 2002 Staff : 5 Contact : de Rham Sotheby’s International Realty Boulevard Georges-Favon 8 1204 Geneva Tel. 058 211 11 12
Lac Léman
Jacques Emery Head of Agency
Loïc Fuhrer Broker
Christine Haussler Broker
10 — Our Agencies
de Rham | Sotheby’s International Realty
Nyon Magnificently located between the Jura Mountains and Lake Geneva, the area is set against the superb backdrop of the Mont-Blanc, Europe’s highest peak. A true bridge between the largest offices in western Switzerland – Geneva and Lausanne – the Nyon agency has provided its specific expertise in the La Côte area since 2000.
Information : Agency established 2000 Staff : 3 Contact : de Rham Sotheby’s International Realty Rue de Rive 26 1260 Nyon Tel. 058 211 11 13
Lac Léman
Fabien Risse
Head of Agency
Enver Mazreku Broker
de Rham | Sotheby’s International Realty
Our Agencies — 11
Morges Blooming by the Lake, Morges truly deserves it nickname “La Coquette”. Its magnificent sceneries are a magnet for tourists and the lovers of peace and natural beauty. In Morges since 2012, the agency relies on the area’s top specialists and already promises to take a leading role on the local stage.
Information : Agency established 2012 Staff : 5 Contact : de Rham Sotheby's International Realty Rue Louis de Savoie 78 1110 Morges Tel. 058 211 11 17
Lac Léman
Jean-Paul Rod Head of Agency
Pablo Menendez Broker
Jean-Marie Legrottaglie Broker
12 — Our Agencies
de Rham | Sotheby’s International Realty
Vevey The first de Rham agency outside Lausanne, this subsidiary was established in 1990. A token of experience and legitimacy like its forebear in Lausanne, the Vevey agency’s longevity is a tribute to its perfect integration in the local real estate market.
Information : Agency established 1990 Staff : 4 Contact : de Rham Sotheby’s International Realty Rue de l’Hôtel-de-Ville 13 1800 Vevey Tel. 058 211 11 14
Lac Léman
Stéphane Keck Head of Agency
Piercarlo Magri Broker
de Rham | Sotheby’s International Realty
Our Agencies — 13
Montreux Lively all year round with famous events like the Montreux Jazz Festival, the city attracts a sophisticated clientele. For foreign purchasers, this jewel on Lake Geneva is a perfect place for a holiday home, as there are few legal restrictions. Backed by the Sotheby’s International Realty network and established in 2007, the Montreux office is a model agency on the Swiss Riviera.
Information : Agency established 2007 Staff : 6 Contact : de Rham Sotheby’s International Realty Rue du Théâtre 7 bis 1820 Montreux Tel. 058 211 11 15
Lac Léman
Thomas Geiser
Head of the Riviera, Fribourg and Zurich areas
Sébastien Rota Broker
David Tellenne Broker
14 — Our Agencies
de Rham | Sotheby’s International Realty
The Alps Crans-Montana, Verbier, Gstaad, Zermatt, Villars, Champéry, Davos or St-Moritz – these resorts hold no secret for our expert broker who covers the whole mountain range.
David Tellenne
Broker – Mountain Properties
Contact : de Rham Sotheby’s International Realty Rue du Théâtre 7 bis 1820 Montreux Tel. 058 211 11 15
de Rham | Sotheby’s International Realty
Our Agencies — 15
Fribourg On the border between German- and French-speaking Switzerland, Fribourg is a mix of both languages and two different cultures. Recently established in the area, our local subsidiary clearly follows the de Rham tradition by providing its clients with outstanding expertise and knowledge of the area as well as an extensive network.
Christianne Rosset Head of Agency
Daniel Bouzon Broker
Information : Agency established 2012 Staff : 3 Contact : de Rham Sotheby’s International Realty Boulevard de Pérolles 18 1700 Fribourg Tel. 058 211 11 16
16 — Our Agencies
de Rham | Sotheby’s International Realty
Zurich
German-speaking Switzerland and the Engadine Switzerland’s largest city, a cultural hub as well as our country’s economic capital, Zurich is one of Europe’s most pleasant towns to live in. It was here that the de Rham Group established its first agency in German-speaking Switzerland in 2011. Benefiting from the proximity of Sotheby’s Auction House as well as Kloten intercontinental airport, the Zurich agency is fully geared to meet the expectations of the local clientele.
Matthias Aeberhardt Head of Agency
Informations : Agency established 2011 Staff : 1 Contact : de Rham Sotheby’s International Realty Klosbachstrasse 99 8032 Zürich Tel. 058 211 11 22
de Rham | Sotheby’s International Realty
Our Strengths — 17
Our Strengths Network
A powerful network with national and international reach guarantees an optimum sale of your property.
Reliability
A trustworthy company reputed for over 100 years.
Expertise
A team of more than 25 brokers monitoring market developments, with the necessary knowledge of local particulars to set the right selling price.
Sotheby’s International Realty
As the sole agent in Switzerland for the number one luxury real estate network, Sotheby’s International Realty, we are backed by a prestigious name to market your property at top market price.
Courtiers Partenaires
Membership of Courtiers Partenaires, the largest real estate network in the Lake Geneva area with 12 agencies and close to 150 brokers, gives free access to the area’s largest list of potential buyers (almost 70,000 buyers), updated on a daily basis.
Marketing
An all-encompassing, global marketing presence (Web, press, brochures, direct mail, targeted advertisements, showcases, real estate shows, etc…).
Guarantee
The guarantee of rapid success, with an optimum sale between 2 weeks and 3 months.
de Rham | Sotheby’s International Realty
Setting the Right Price is Key to Success You have decided to sell your property and naturally have many questions, the most pressing of which is how to successfully complete the sale and based on which parameters. 1. Criteria for a successful sale Two fundamental issues are how fast the sale is concluded and, above all, the price which you have set. Understanding the real estate market is a complex task which requires expertise, a powerful network and solid experience. The timing of the sale is also decisive as in the initial 2 weeks to 3 months, your property is still considered as a new, rare and exclusive object. 2. The right price is key The paramount element when marketing property is the novelty effect. As with any consumer good, when your property is new to the market it will attract potential buyers – if the price is right. As it has never been seen before, your home is all the more rare and unique during its initial 3-4 weeks on the market. It is during this period of effervescence that the chances of a quick sale are highest. Our research and years of experience have proved that 90% of buyers are reached during this period. This is why a good sale is as fast as possible, at the right price. Novelty creates desire, and the right price focuses attention. Marketing properties is a qualified job. Without help from a specialist, you risk setting a price which is totally inadequate given the market. The ideal time-line to sell property is between 2 weeks and 3 months. A property which has not been properly assessed is likely to stay on the market for 9 months or more, losing value, and you may have to sell at a much lower price than initially foreseen. Setting a selling price is an expert’s task, and it is essential for a profitable sale. 3. Why you should opt for a specialist from de Rham Sotheby’s International Realty Close to our clients and attentive to their doubts and expectations, we pride ourselves on careful follow-up of each assignment, as well as on a pragmatic, expert assessment of the true value of property. Relying on our experience of over 350 sales per annum, our 25 brokers know their market inside out. Because real estate is our passion and your satisfaction is our priority, we can guarantee that your property will benefit from the utmost care and competence it deserves.
Setting the Right Price — 19
20 — How to Set the Right Price
How to Set the Right Price 1. Selling quickly at the best price The real estate market is famous for its profitability prospects as well as for its fluctuations, hence the need for expert support if you wish the best possible sale. How does the asking price behave on the real estate market? — Importance of the price If the asking price is too low, the buyer will snap up a bargain and you will sell your property below its value. If the property is over-valued, potential buyers will not even get in touch for fear of paying too high a price. No sale will take place as buyers will not find it worth their while to visit the place or even counter-bid. In conclusion, the property will not sell in the most auspicious period of 2 weeks to 3 months and will enter a passive stage. Once at that stage, the property loses its initial value and must be sold at a lower price than that initially set. — What de Rham brokers aim for Setting the right price is the primary objective of our professionals, as the success and timing of the sale depend on it. Just as the right valuation is paramount to a successful sale, so is the choice of the right person to whom you entrust it. By putting your property in the hands of an expert from de Rham Sotheby’s International Realty, you are sure to enter an attentive relationship based on frankness as well as competence. Our brokers have the necessary knowledge and know-how to make the right decisions at the right time. 2. Added value of an exclusive listing with de Rham Sotheby’s International Realty Once the right price range has been established, the broker must imperatively rely on a network so as to identify several clients potentially interested in the property. This is where the credibility, name and brand of your appointed broker make all the difference. The combination of the Sotheby’s International Realty brand and commercial exclusivity will give your property its unique, optimum value beyond all hopes.
de Rham | Sotheby’s International Realty
How to Set the Right Price — 21
de Rham | Sotheby’s International Realty
3. Optimised price Thanks to the added value brought by Sotheby’s International Realty and its extensive network, your de Rham broker will be able to put your property on the market at a slightly higher price, leaving some leeway should a slight price adjustment be necessary, in particular to accelerate the sale. This discount may prove decisive in balancing the negotiation so as to remain on the higher end of the initial estimate and thus obtain the de Rham Sotheby’s International Realty optimised price.
Price
A. Over-Estimated Value
150
130
B. Value Added by de Rham Sotheby’s International Realty
C OPTIMISED PRICE
125
D. Market Value 120
E. Economic Added Value F. Technical Value
100
Depreciated Price
G. Depreciated Value 90
3 months Optimum Zone = Active Zone
A. Over-estimated value The asking price is too high, with a strong risk of depreciating the property since potential buyers will not be interested (too expensive), hence danger for the seller. There will be neither visits nor counter-bids. B. Value added by de Rham Sotheby’s International Realty Thanks to the added value brought by the prestige of the Sotheby's International Realty network, the de Rham broker can advertise your property slightly above market price - the de Rham Sotheby’s International Realty asking price.
3 - 6 months Correction Zone = Passive Zone
over 9 months Risk Zone = Danger Zone
Time
C. Optimised price by de Rham Sotheby’s International Realty The asking price for your property, slightly above market price, gives the de Rham broker some leeway to negotiate a price adjustment, in particular to accelerate the sale. This adjustment may prove decisive in balancing the negotiation so as to remain on the higher end of market value. This is the de Rham Sotheby’s International Realty optimised price.
E. Economic added value Based on your property’s location and related market conditions, the broker can derive objective conclusions to provide a realistic estimate of your home’s value.
D. Market Value Value at which the property will sell quickly.
G. Depreciated value “Cut price” of a badly marketed property, where the buyer is more attracted to the discount or bargain price than to the property itself.
F. Technical value Value of your property in its raw state, intrinsic value, often used for valuation purposes by the banks to grant a mortgage.
22 — Our Commitment to You
de Rham | Sotheby’s International Realty
Our Commitment to You When you are about to sell property you are confronted with a rapidly evolving market with its specific rules, where expert guidance is a must. This is why de Rham professionals are there to support you, share their know-how and be 100% committed to your project. Our brokers analyse your property in a critical and realistic way in order to establish its true value and set a selling price fully in line with market reality. Our brokers’ objective is the same as yours: to optimise the selling price. Once the right price has been set, identifying a buyer is made easy by the Group’s solid regional and national presence as well as the prestige of the powerful Sotheby’s International Realty network. Property visits are guided by our brokers who will find the right words according to the potential buyer so as to sell your property under the best conditions. Our agency’s services do not stop with the sale of your property. Our professionals are at your entire disposal should you wish to buy a new home. With a wide selection of properties for sale, our brokers can guide you to help you find the type of property that is right for you, including abroad.
Commission
Brokerage Fees
5%
4%
3% Property Price
0
1 Mio
5 Mio
+ de 5 Mio
Example : CHF 5'250'000.- (Total Selling Price) CHF 1'000'000.CHF 4'000'000.CHF 250'000.CHF 5'250'000.-
5% 4% 3%
Commission CHF 50'000.CHF 160'000.CHF 7'500.CHF 217'500.-
Commitment 1
High motivation of the broker and team
2
Setting the optimum selling price
3
Tailor-made follow-up — Enhancing your property — Tax advice
4
Know-how — Market analysis
5
Advertising at regional, national and global levels
6
Sale at the best price
7
Assistance in finding a new home
de Rham | Sotheby’s International Realty
Exclusivity — 23
Exclusivity with de Rham Sotheby’s International Realty Deciding to entrust your property’s sale exclusively to a Rham Sotheby's International Realty professional significantly increases your chances of concluding a faster sale at a better price. If your property is subject to competition between several brokers, logic would dictate that each of them exert themselves to bring you the best offer – which would be to your advantage. However, reality is quite different. Never forget that your home is a lifetime investment, a precious possession. If your property is entrusted to several agents, it will be advertised by different companies. Although this increases its visibility, it also destroys its rare and exclusive appeal. An exceptional property deserves to be uniquely dealt with and advertised, failing which it may drown in the mass of offers and bore potential customers. Dealing with one person alone, in addition to making transactions simpler and centralising offers, enables you to establish a true relationship of trust. Moreover, alone does not mean lonely: giving an exclusive listing to a broker at Rham Sotheby’s International Realty means entrusting your property to a team of brokerage and marketing experts working together to meet your objective. Strengthened by the support of a strong, prestigious brand, your broker is able to steer your operation expertly and easily defend the price set for your home.
Exclusive listing 1
Safer — Targeted exposure — Enhanced exclusivity
2
Simpler — Fewer partners — Greater trust
3
Guaranteeing success, fast !
de Rham | Sotheby’s International Realty
Marketing Tools & Media In order to gain time and effectiveness, our marketing and communications team sets itself a challenge when embarking on a new property sale: to deal with this property as though it were truly unique. By establishing a trusting relationship with you, by carefully analysing your property and checking it against our extensive databases, we are able to promote it without over-exposing it so as to preserve its rare, exclusive character. We ensure that each property is put on the market in the most appropriate way, taking particular care to target the most effective communications channel. Thanks to dedicated surveys and to our brokers’ experience, we are able to precisely assess which type of person might be interested in your home so as to narrow down the search within our extensive network. As time is of the essence in successfully concluding a sale once the right selling price has been set, we count on our marketing expertise to expedite the matter by being proactive in anticipating new trends. In this rapidly evolving world, it is essential to master new communications channels in order to hit the right target in record time. This is why Web communications are at the heart of our strategy. For the present and foreseeable future, new media provide a direct and constant link between consumers and professionals. Far from being content with using existing tools, we develop new, appealing and innovative advertising concepts for the Internet. Novel platforms and latest generation websites and referencing tools are interconnected to give your property a targeted, elegantly laid out exposure.
Marketing — 25
26 — Marketing Tools & Media
de Rham | Sotheby’s International Realty
Network
Online
Solidly established at local and national levels, the de Rham Group has a valuable ally in Sotheby’s International Realty to strengthen its global reach.
Perfectly positioned on the Web, our online presence revolves around four main axes – websites, newsletters and the Digital Gallery, real estate portals and social networks.
de Rham Sotheby’s International Realty With a presence of over 100 years in the real estate business in western Switzerland, the de Rham Sotheby’s International Realty network spans the whole country and now extends as far as Zurich.
Website & Banners Specific, detailed and user-friendly, all our websites and banners are optimised for top referencing with search engines. • www.deRham-Sothebys.ch • www.sothebysrealty.com • www.courtierspartenaires.ch
Sotheby’s International Realty Sotheby’s International Realty is the world’s largest luxury real estate network, with 550 offices in 40 countries including Spain, France, Germany, the UK, Portugal, Italy, Sweden, Morocco, the USA, Hawaii, Kuwait, Qatar, Hong Kong, Vietnam, Brazil and many others. International Public Relations To enhance the reach of Rham Sotheby’s International Realty beyond Switzerland, a specific department is fully dedicated to luxury properties and international markets. With major impact on European countries, this department enables the Group to promote beautiful properties in Switzerland and to raise the awareness of a global audience to the beauty of relocation possibilities in this country. Courtiers Partenaires The largest network of real estate agents in French-speaking Switzerland currently includes 12 estate agencies around Lake Geneva, with 110 professional brokers interconnected through a powerful joint database.
Digital Gallery & Newsletter The latest tool in the Group’s web communications, the Digital Gallery represents the future of real estate on Internet – the newsletter of tomorrow. This is an exclusive listing of carefully selected properties for a targeted audience. Social Networks As part of the everyday life of many of our clients, social networks are a fast and effective channel for direct marketing. • www.facebook.com • www.linkedin.com • www.twitter.com Real Estate Portals An essential tool for marketing real estate on Internet, these popular portals provide an excellent outreach. • www.homegate.ch • www.home.ch • www.immostreet.ch
de Rham | Sotheby’s International Realty
Marketing Tools & Media — 27
Press, Brochures & Showcases
Events & Partnerships
Traditional paper-based media are still much appreciated by our clients and magazines, brochures and showcases remain essential advertising tools to promote your property on the market.
Our presence at major real estate shows in Switzerland as well as high-level sporting events always aims at getting close to our clientele – through a simple appointment or by sharing privileged moments in exceptional surroundings.
Brochures • Twice a year “La Sélection Sotheby’s International Realty” offers a selection of high-end properties. • The Courtiers Partenaires brochures offer detailed information and are systematically distributed throughout the network. • The Sotheby’s International Realty property brochures are richly illustrated and available in both English and French.
Sports • de Rham Sotheby's International Realty Décision 35 with skipper Philippe Cardis, CEO of the de Rham Group • Allianz Suisse Open Gstaad tennis tournament • Horse riding events • Golfing events • 5 Jours du Léman sailing event
Trade Press Tout l’Immobilier, Prestige Immobilier, Helvetissimo, Logic Immo, La Sélection Immostreet, Bilanz Homes Regional & National Press Tribune de Genève, Journal de Morges, 24 Heures, Le Temps, Le Régional, Le Matin, Agefi, Bilan, La Côte, NZZ, NZZ Am Sonntag, Tages-Anzeiger, Sonntagszeitung International Press Sotheby’s at Auction, Herald Tribune, Financial Times, Reside Locale Europe, Reside Showcases Our eight agencies have showcases strategically located in city centres for maximum visibility.
Real Estate Shows • Real estate fairs in Geneva, Lausanne & Montreux • RealSite Zurich • Fribourg real estate show
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7 3 2
4
5 6
1
1. Geneva de Rham Sotheby’s International Realty Boulevard Georges-Favon 8 1204 Geneva Tel. 058 211 11 12 Fax 058 211 10 12
4. Lausanne de Rham Sotheby’s International Realty Av. Mon-Repos 14 1005 Lausanne Tel. 058 211 11 35 Fax 058 211 10 35
7. Fribourg de Rham Sotheby’s International Realty Boulevard de Pérolles 18 1700 Fribourg Tel. 058 211 11 16 Fax 058 211 10 16
2. Nyon de Rham Sotheby’s International Realty Rue de Rive 26 1260 Nyon Tel. 058 211 11 13 Fax 058 211 10 13
5. Vevey de Rham Sotheby’s International Realty Rue de l’Hôtel-de-Ville 13 1800 Vevey Tel. 058 211 11 14 Fax 058 211 10 14
8. Zurich de Rham Sotheby’s International Realty Klosbachstrasse 99 8032 Zurich Tel. 058 211 11 22 Fax 058 211 10 22
3. Morges de Rham Sotheby's International Realty Rue Louis de Savoie 78 1110 Morges Tel. 058 211 11 17 Fax 058 211 10 17
6. Montreux de Rham Sotheby’s International Realty Rue du Théâtre 7 bis 1820 Montreux Tel. 058 211 11 15 Fax 058 211 10 15