January - February 2015 Issue of Design Matrix

DESIGN MATRIX • JANUARY-FEBRUARY 2015

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

January-February 2015 VOL. 5 • ISSUE 2 • `100

Dipak Thaker Our mission is to ensure that our client gets an inspiring result with the best possible service.

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PEOPLE • LIFESTYLE • DESIGN • INTERIORS

November-December 2014 VOL. 5 • ISSUE 1 • `100

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

September-October 2014 VOL. 4 • ISSUE 6 • `100

ANNIVERSARY 4TH

Anil & Amita Salian

As designers we have to keep pace with the changing needs of the industry with respect to work environment and technology.

Achal Kataria

“AKA is synonymous with Healthcare, Hospitality and Embassy buildings.”

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S ’ R O T EDI N O T E

V

ibrant fireworks lighting up the sky, hedonistic atmosphere all around—there’s nothing more lively than the celebrations that take place across the globe during the New Year. Hope each one of you had a rocking New Year! This season for our

elite readers, we bring in three international projects with a mission to bring the best around the world.

This New year Edition of Design Matrix has been just right with versatile Hospitality projects, Corporate and Residential projects. We take to make merry to Zaffran, Yoko Sizzlers and Alfredos. The Ride Bar Lounge is worth visiting for rejuvenating your senses.

The Calcutta Punjab Club will simply be a best desistination for all age groups.

So wondering , whom we have for Cover story ? Meet Ar. Dipak Thaker, a creative genius, his works are fabulous, skills magical and ideologies simple yet focussed and one would be certainly sucessful in what over one does, if you follow this designer’s simple mantras.

We take you to two overwhelming office spaces from the North and you will certainly like it! Not only this, we have a sustainable project for the readers who love to read about Aviation. The residential projects , in this edition will simply entice you with its high-mindedness and welcoming touch. I am certain that whatever is of your interest in the architecture and interiors segment, we have it here and look forward to bring in more electic issues in future.

Wish you all a Happy New Year !

Marilyn Madathil www.designmatrix.co Now follow us on www.facebook.com/DesignMatrix.DM Now follow us on http://twitter.com/DesignMatrixMag

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24

68

COVER STORY

DESIGN PEDAGOGY

Ar. Dipak recently celebrated the silver jubilee of his firm Interarch and on this occasion, Design Matrix explores the legend behind its formation.. Read. pg 24

An effective thesis that intends to make a critical review of possible integration of Industrial and Space design education in India.… pg 84

RESIDENTIAL DESIGN

ROVING EYE

Design Matrix brings in four residential designs that are eclectic, created by vivid designers from Mumbai.. pg 44

Sohini and Raj of Accents & Spaces, a Kolkata based interior-architecture and space planning firm, shares their pleasure of renovating and designing “The Calcutta Punjab Club” in different styles.. pg 87

CORPORATE DESIGN Perfect office spaces by Studio 13 and Kumar Moorthy & Associates will certainly entice you.. pg 56

ARTY – TECHTURE Exploring Zen designs that have the power to induce a sense of relaxation and calmness…. pg 64

HOSPITALITY DESIGN It’s party time; let’s drink and dine and the restaurants and bars, we have here will be your right choice.. pg 68

strength and delicacy; minimalism and quirk and multifarious textures.. pg 118

PHOTO FEATURE A sneak peek into the attractions of the forthcoming Maison& Objet, the ultimate international décor show destination. pg 122

PRODUCT LAUNCH Alluring products for your décor! pg 124

78 INTERNATIONAL We bring a wide array of projects across the globe, this New year- Just for You!. pg 92

DESIGN CORNER Ar. Badle shares his enriching and creatively-fulfilling experience while designing three apartments in a 21 storied building of Mumbai. pg 106

ZOOM IN

DIMENSIONS

A totally sustainable aviation projects with a vision of high flight. pg 114

With designer Ajay, let’s stride out to a Resto- Lounge and a cosy residential space. pg 78

The Surajkund Penthouse is a contrast of

DESIGN PROMO

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PEOPLE • LIFESTYLE • DESIGN • INTERIORS

November-December 2014 VOL. 5 • ISSUE 1 • `100

ANNIVERSARY 4TH

Anil & Amita Salian

As designers we have to keep pace with the changing needs of the industry with respect to work environment and technology.

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We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages.

Please email to: editor@designmatrix.co or write to Design Matrix, MRJ Trading Pvt. Ltd., F/201, Shyam Kamal C Wing1, Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.

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INBOX

Design Matrix is a very interesting magazine.

The cover story in each issue is unique. I

The images used in each article ooze visual

often find interesting reading the life story

texture and colour. I think that architects,

and various events of a designers’ life in this

furniture

designers,

segment. Rather than being commercial,

decorators and photographers would all love

Design Matrix gives detailed information on

to grab a copy of this magazine as it gives

projects as well as the designer and this makes

interesting ideas about a product as well

each article more informative. The cover story

as spaces. Hailing from the design industry,

on Ar. Anil Salian was great in terms of the

this magazine inspires us to create new

layout and the presentation style.

designer,

interior

Jyoti More Pune

and modern concepts. It also enhances our knowledge and we are eagerly waiting the upcoming magazine. I wish DM team great success ahead!

I am a student, pursuing interior designing

Prachi Parmar

and I like to read all the articles by MITID and Nirmala College. I personally thank your

The last issue of Design Matrix was fabulous

editorial team for giving students a chance

with a right blend of projects. I enjoyed

to portray their designs and offering them

reading all the residential articles in the

a good coverage. I feel all other magazines

anniversary issue. The post show event

should give us a chance as we are the future

reports carried in each issue of DM is

designers.

Ravi Sinha Mumbai

informative and the products section is simply great.

Janita D’silva Goa

The Design Aspect on the Hardware showrooms was something new-fangled

I admire that DM features International

in the last edition of Design Matrix. It was

projects and both the projects in the previous

interesting to know about this segment. I

issue were well presented. The articles were

would suggest DM to bring out a theme

framed nicely and the layout is indeed great! I

based article in each issue and add a new

like this magazine as it brings something new

dimension to every issue. Wish you all the

in each issue. Eagerly awaiting the next issue

best!

Vandana Sharma Noida

of DM!

Shilpa Menon Cochin

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ARY TH NIVERS AN

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ORS July-August VOL. 4 • 2014 ISSUE 5 • `100

Amita Anil & Salian

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• Celebrate with your favourite designers.

• Enter different spaces- residential, luxury,leisure and lot more • Design centric projects across the globe.

• Offering a design platform to students ( next -gen designers)

Niroop Rupana&

A Paprika

“AKA is synonymous with Healthcare, Hospitality and Embassy buildings.”

c14 01.indd er Nov-De nt Cover_

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Please subscribe to design matrix & receive the issue on a regular basis.

Subscription form in the magazine on pg. 04 or call: (0) 98337 73376

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Cover story

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MOULDING MESMERIC DESIGNS

Ar. Dipak Thaker and his creative team are known for offering absolute design solutions from concept to the final creation, since 1989. Ar. Dipak recently celebrated the silver jubilee of his firm Interarch and on this occasion, Design Matrix explores the legend behind its formation and the successful ventures ranging from a small area to a bigger space, delivered with utmost fervour by his twin firms:Interarch and DID Consultants.

Words: Marilyn Madathil

MM: We would like to know about your twin firms…

architectural, structural, interior services,

buildings such as hospitals, schools, col-

project management under one roof.

leges or institutional complexes with the same integrity. Our mission is to ensure

Dipak Thaker: Having graduated in 1985

that our client gets an inspiring result with

for three years with a design firm, I decided

MM: The design philosophy and forte of your twin firms…

to set up a design entity of my own and

DT: We believe in modern architecture

maintaining sensitivity to the client’s need

be independent. My dream fructified with

drawn from traditional guidelines. We de-

and to the site.

Interarch in 1989 along with a friend Dhar-

sign and execute innovative ideas, using

mendra. It began at a small garage, in an

modern materials and effective technol-

area of 180 sq ft, with a tiny team and a vi-

ogy. I feel that my forte is to create a dif-

MM: Tell us about your team of designers.

sion to reach great heights. In 1992, my

ferent spectrum of designs with efficient

DT: My role as a principal designer is to

close friend Inder Jain, a structural designer

space management regardless of whether

inspire my team to work better, together

with 12 years of experience from USA

it is a tiny space or a spread out canvas. We

towards a common vision and goal. Today

joined us. We established DID consultants

have designed spaces ranging from a tiny

we have a bigger office space with a team

(Dipak Inder Dharmendra) with a strong

office space to bungalows, apartments to

of 35 sincere and hardworking profession-

aspiration to offer all major services i.e.

townships, institutional buildings, public

als. My wife Rekha, has always been the

from Rachna Sansad and having worked

the best possible service. We are known for

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biggest support for me. She handles the finance and administrative part of both the firms. My associate Murtuza Rangwala is a great asset to my design entity. He has been with me since past 19 years and continues the good work. He reminds me of my youthful days, when I used to work for 12 to 16 hours a day, he is sensible, intellectual and works for 16 hours, almost all 365 days. Another person, whom I would like to mention for her contribution is architect Manisha Sovani who is with us for more than a decade. I owe my gratitude to each individual in my team.

MM: The USP of your firm…

DT: We have a reputation of delivering under tight deadlines. Our design process begins with the brief from the client and revolves around the client’s lifestyle, personality and taste. With this ideology, we have been successful in designing projects, even abroad. We have designed offices and homes in Singapore, Gold Coast(Australia), Chicago and Los Angeles(USA).

MM: Tell us about your interesting ventures…

DT: We are involved in temple architecture.

Swami Narayan Temple at Himmatnagar is master planned by us. Also, we are fortunate to have won a competition and got a chance to design Ambedkar Bhavan, a legendary piece of art. In this project the requirement was to display Babasaheb’s achievements in a modern way. This was indeed a challenging task and we moulded a structure with a space that is serene and calm, derived from original Buddhist style. We are doing many bungalows, villas, apartment designs, townships, institutional buildings, pubic buildings: hospitals, schools, colleges or institutional complexes.

MM: Your happiest moments are in…

DT: Travel, food, theatre and music. In my leisure time, I enjoy dramas and music concerts. When I was young, I hardly got 26 DESIGN MATRIX • JANUARY-FEBRUARY 2015

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“My role as a principal designer is to inspire my team to work better, together towards a common vision and goal.” any spare time, now I make full use of it. I simply love my harmonium classes at this age..

MM: Tell us about your mission towards making this country a better place to live in…

DT: I believe in the principles of Philantrophy and in this ideology, I renovated an old institute in to a tribal school in 2007 near famous Shamalaji’s temple, Gujarat, with a vision that every child can and must attain an excellent education. This school has all the modern amenities and is named after my mother. We even have a hostel building that can accommodate around 90 students. I am proud that more than 400 tribal students study here and we attained 90% result for SSC and HSC. This school is surrounded by the Aravalli ranges, adding a scenic bliss to the environment.

MM: Your mantra of attaining success…

DT: Be cool and focused. I believe that a good designer is a person with creative instincts. My advice to the students of architecture and design would be to stay more focused. One needs to be sensitive to one’s surroundings and avoid shortcuts.

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Design Album Design Matrix ventures into the architectural and interior world of Ar. Dipak in the outskirts of Maharashtra and Gujarat states. The wide array of works ranging from residential, corporate, institutional will replenish your senses…

BUNGALOW

Alluring Bungalow at Pune This bungalow is a perfect example of Neoclassicism, combining a regard for tradition and reverence for the classics with a concern for nature. All the rooms and levels of this space, are designed adhering to the Vaastu norms as per the client’s requirement. Understanding the climatic conditions of this place, huge verandahs and sit out areas were planned for family, friends and guests to cherish outdoor retreats, amongst the midst of nature. The centre of attraction of this home is a spacious party lawn.

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INSTITUTIONAL SPACE An Office cum R & D centre The site is at Vapi, spread over 12 acres of gently sloping land set at the foot of low hills. This massive building of merely 20,000 sqmtr, is an office cum R & D centre. Functional efficiency coupled with dynamic apperance was given prime importance while designing the building.

This building is facing North, thus to avoid larger glaze elevational area and to strike perfect balance and proportion, vertical Fins were introduced. The rising pattern of the Fins symbolise the growth of the company. The overhangs at the top level have been designed bearing in mind the harsh sunlight as well as the heavy rainfall that Vapi experiences in their respective seasons. A waterbody in the form of lake is created to maintain eco balance. DGU glass was used for habital areas, while reflective glass for pendent areas.

Meril Lifescience Medical Academy Located at Vapi, about 120km from Mumbai, this building is spread over 12 acres of gently sloping land set at the foot of low hills. The site has a sprawling cricket ground in fore front. The design of the building required non-conventional atmosphere to motivate creativity and innovations of the research scholars. This building is shaped with natural curvatures resembling a green mound. The pockets created within the built space, encourages natural light. While creating interesting flow of spaces, due importance is given to the functional aspect. Technical expertise was sought for provision of grass surface over the roof slabs.

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CLUB HOUSE

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Club House at Vapi All work and no play makes Jack a dull boy, isn’t it? For relaxation and fun, a palatial guest house is created for the employees of this firm with full height glazing corridors, offering the view of the courtyard. The design encourages maximum natural light in the interiors, saving energy. Indeed, one will enjoy the functionality and the modern, elegant ambience of this space.

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An Admin Building cum Auditorium at Nasik.

Blocking and massing played an interesting role to take the building to a higher level aesthetically, because of a big foreground.

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FARM HOUSE

A Chic Farm House at Ahmedabad The unique artistic structure with a bigger overhung of roofline creates an illusion of a bigger space. The interesting landscape elements, add a magical touch to the overall ambience.

Taj Hotels, Stir, Gateway Hotel, Bengaluru

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Inviting Abode at Pune Defining modern lines, the interiors of this cosy bungalow are simply alluring. White colour dominates the neatly designed spaces of this dwelling. Mirrors reflect light, thus brighten the rooms. The reflection of the room creates a delusion of a greater amount of space than in reality and this ideology is smartly applied in the living and the dining area of this home. The designer mirror and a palatial oval glass dining table in the dinning area, creates a warm feel, while enjoying a relishing meal. The master bedroom is designed taking inspiration from a chess board with contrasting black and white colour palette.

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CORPORATE

APARTMENTS

Serene Home at Pune Living in a serene environment eases out worries and allows one for creative thinking, warm interactions with family members and hence contributes to good living. This residence is indeed welcoming with peaceful lounge with the divine presence of Lord Buddha, spreading serenity and tranquillity around.

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A Splendid Home in Aamby Valley Aamby Valley City, India’s first planned, self-contained aspirational city, is remarkable for its opulence and plush lifestyle surrounded by pristine nature. One will be flabbergasted by the magnificent residence created by Ar. Dipak allows the client to rejoice and celebrate life. The spacious living with reclining chairs, lavish sofa sets, a swing and dining area blends in cheer in the ambience. This home is synonymous of unbeatable lifestyle, designed fabulously with modern and distinct style.

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An Apartment at Mumbai This apartment space is created with simplistic interiors, straight lines and minimal elements. The use of white with a pinch of bright colour in an intelligent way, blends in an elegant look.

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Modern Dwelling at Mumbai Fresh and modern, the interior of this spacious apartment located in Mumbai will surprise you with its warmth and a clean design lines. With a wide living room the apartment was designed to fit the tastes of the owner, who wanted a place that breathes, uncluttered and at the same time easy to maintain. The living room area boasts two plush sofas adorned with gold colored detailing. The veneer is quite present and it adds a sense of warmth in the dining and kitchen area. The master bedroom is designed with a royal touch and the kid’s room is shaped , understanding the needs of the little one, with something special!

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Being Workaholic A simple – an aesthetically pleasing office is a contented office with upgraded facilities, stylish decor and attractive surroundings. This feature will certainly re-emphasise the importance of the employee’s taste and mood, when in a working environment. A cosy office space is all that one wants and here are a few glimpses... www.interarchindia.com

OFFICE SPACES

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Residential design

Minimalistic

OUTLOOK The compatible couple Rajesh and Ujwala Kumthekar – Director and HOD at Vivek Bhole Interior Design Pvt. Ltd., Mumbai; with their eye for detailing have created a niche in the design arena with a wide spectrum of projects. The right choice of materials blended with an intrinsic focus on their clientele, makes their every project outstanding.

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K

“H

ome – that blessed word, which opens to the human heart

the

most

perfect

glimpse of Heaven, and helps to carry it thither, as on an angel’s wing,” as rightly said by Lydia M Child, a novelist and journalist; we all aspire to own a home that gives a serene view of the city we dwell in.

The designers Rajesh and Ujwala shares their design insights, while creating their recent residential ventures – a triplex and a show flat.

A Serene Home The client’s requirement was

a white,

clutter-free, minimalistic yet elegant looking triplex apartment in the Western Suburbs of Mumbai. This apartment is surrounded by the fantastic view of the expressway and encompasses two bedrooms on the lower level, a grand living and dining connecting to the kitchen, a separate prayer room on the mid-level and an open terrace on the upper level.

The main entrance is mesmerizing, designed with customised 3d panel boards and sparkling LED lights. The White Thasos flooring in the house with dark veneer

“The central column near the staircase in the living room is cleverly hidden with mirror cladding.”

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Fact File Project Name: Agarwal Residence Carpet Area: 3500 sq ft Design Firm: Vivek Bhole Interior Designer Pvt. Ltd Location: Mumbai Principal Architect : Rajesh Kumthekar Project Team: Ujwala Kumthekar, Trupti Pawaskar complements each other. The acrylic Jali behind the dining hides the basin and the same pattern Jali behind the sofa gives it a backdrop and separates it from the passage leading to the kitchen. The A.C. units and trap doors are hidden in the wooden fin-like ceiling. The use of tinted, clear and designed mirror not only doubles up the space but also beautifies it.

The serene view of the city is enjoyed by all the rooms with its connecting balconies. The room flooring continues to the balcony to give its connectivity. The wooden looking fibre board ceiling gives a warm look to the balcony. The central fabricated staircase is finished in marble and veneer and has a glass railing. The staircase wall cladding has a geometric pattern with customized colour changing LED lights. The Mandir’s sliding door with a laser-cut Jali work, gives an ornate look. All the furniture in the house has been customized as per the client’s needs. The dining area veneer 46 DESIGN MATRIX • JANUARY-FEBRAURY 2015

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neat and tidy look. The staircase connects to the bedrooms on the lower level with a compact sit-out leading to the master and the daughter’s bedroom. The bevelled mirror panelling behind the chairs opens up the sit-out area. The grand look of the master bedroom is achieved with dark wooden flooring, gold leather panelled headboard and tinted mirror. The wardrobe sliding shutter encloses a study table on one side to give a clean look. The walk-in closet connects to the master toilet, which ceiling gives a break to the white look. The

has a spa series shower and steam cubicle,

central column near the staircase in the

a Jacuzzi, dresser, full length mirror, etc. The

living room is cleverly hidden with mirror

daughter’s bedroom is black and white

cladding.

with a hint of purple in the bed upholstery

The guest room is designed on a

and the cove lighting, which runs around

straight line concept with a combinationof

the bed and ceiling. The walk in closet is

oak veneer ceiling and white pu. Entering

hidden behind the hexagonal random

the parents’ bedroom one will be lured

pattern wall panelling. Elaborating further,

by the white panelling, which serves as a

Ujwala adds, “This contemporary home

headboard and leather panelling for the

has a flavour of its own. Each room gives

shutters. The orange runner and cushions

a different feel, yet connects with the

complement the white and the crème

other. I like working on straight lines

colour of the room.

and experiment with colours, textures

The white tile flooring and white

and materials. When the client gives us

back painted glass with a contrast granite

a free hand to design it becomes more

countertop in the kitchen area creates a

challenging.”

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Defining Glamour The show flat and show gallery creates an impact on the customer and gives a glimpse of quality and good space planning. The furniture, artefacts, fabrics complement the décor and give the show flat a feel of a home. The first impression is the last impression, isn’t it ? With Rajesh and Ujwala let’s understand, why a show flat is a necessity and what is extraordinary in Harmony?

Entering the ground floor, the cosy reception area welcomes one with a reception table designed in Corian. The abstract wall panelling with a streak of maroon gives a prominent and bold look. The oak veneer along the white Pu paint combination, further creates a very soothing look. The meeting room and AV room adjacent to the reception is very convenient. The abstract pattern drop light above the meeting room gives a

Fact File Project Name: Harmony Show Flat and Gallery Carpet Area: Show Gallery -1700 sq ft , Show Flat – 1000 sq ft.

Design Firm: Vivek Bhole Interior Designer Pvt. Ltd Location: Thane Principal Architect : Rajesh Kumthekar Project Team: Paresh Mistry

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break to the straight line concept of the room. The loose furniture of the show gallery and show flat has been imported. The back office, sales cabins is simple and minimalist. The branding done on the glass partitions gives privacy to the cabins.

Let’s step towards the show flat. The first floor leads to the 3 BHK show apartments.

The tinted mirror panelling in the narrow passage of the entrance lobby makes the space look bigger. The study room looks vibrant with the wallpaper and a round colourful rug on the floor.

The modular kitchen is functional and simple with lacquer, glass and quartz stone. All spaces have been thoughtfully planned. The 3d wall panelling behind the dining table creates a modern look. The flooring, bathrooms, windows has been executed to match the amenities given by the builders. The play of colours and lights in the bedrooms add glamour to the bedrooms. All the materials, be it linen, wallpapers, accessories that are handpicked by Rajesh with great interest to create an enchanting decor. He further adds, “A well designed space not only has to be well planned and designed, but the materials, workmanship, detailing, colour selection, styling makes it complete.”

Rajesh Kumthekar: rajesh.kumthekar@neomodernarch.com Ujwala Kumthekar : ujwala.kumthekar@neomodernarch.com JANUARY-FEBRUARY 2015 • DESIGN MATRIX 49

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Residential design

PLEASANT & PERFECT

50 DESIGN MATRIX • JANUARY-FEBRAURY 2015

Classic décor, headed by designer Nainesh Jain is a professional interior designing firm in business, since the past 25 years. This firm specializes in shaping marvellous residential and commercial interiors.

Piyush Desai’s residence ( images up and down) photo courtesy : Samir Chawda

Ketan Mehta’s Residence

JANUARY-FEBRUARY 2015 • DESIGN MATRIX 51

Piyush Desai Residence

Ketan Mehta’s Residence

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Piyush Desai Residence

Ketan Mehta’s Residence

C

lassic décor believes in creating

pieces, a back painted glass and a reflec-

high

and

tive mirror blends with a regal touch.The

acknowledges that it can be

dining area is designed with bubble lights

achieved only through focused team

and a painting at the backdrop, to enjoy

effort. Recently this firm added a bit of

the fiesta. One will be flabbergasted with

creativity, clean, harmonious lines to their

the spectacular view of the Haji Ali sea

two recent residential projects in Mumbai

face, the Racecourse, and the Golf course

for Ketan Mehta and Piyush Desai.

from the open terrace with a green touch.

quality

product

is

Swedish outdoor furniture and wooden

designed for a family of four with a spa-

flooring add a magical feel to this space.

cious living room, the imported furniture

The plush rest rooms of this home will reju-

The Ketan Mehta’s apartment

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Images of Ketan Mehta Residence (pg 72-73), photo courtesy: Rushabh Shah

xxx

venate one . All the bedrooms are designed in a unique style with simplistic feel and a king sized bed. The Italian white satvario marble rules the overall house. The marble tukdi design in the son’s bedroom and the groove pattern in the daughters room is simply alluring!The main entrance is mesmerizing, designed with customised 3d panel boards and sparkling LED lights. The White Thasos flooring in the house with dark veneer complements each other. The acrylic Jali behind the dining hides the basin and the same pattern Jali behind the sofa gives it a backdrop and separates it from the passage leading to the kitchen. The A.C. units and trap doors are hidden in the wood54 DESIGN MATRIX • JANUARY-FEBRAURY 2015

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en fin-like ceiling. The use of tinted, clear

are designed with clean lines with pristine

and designed mirror not only doubles up

furniture, a comfortable bed and all mod-

the space but also beautifies it.

ern amenities one desires for!

The Piyush Desai’s apartment exempli-

Both these apartments are automat-

fies a royal touch. Glass is used lavishly in

ed and are designed in a modern style

this home and the artifacts in the overall

by Nainesh, a passionate designer. The

space spreads tranquillity and divinity. The

perfect aesthetics and the ethnic décor

living room connects to the dining area.

of these two welcoming home is indeed

The centre of attraction of this space is the

fabulous!

bubble light on the ceiling and the jali pattern on the back drop. All the bedrooms

nainesh.jain@gmail.com JANUARY-FEBRUARY 2015 • DESIGN MATRIX 55

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Corporate Design

A PLUSH WORK SPACE

Cambridge University Press who had been active in South Asia for the last decade is delighted to announce the launch of a world class, “Center for Excellence” for the South Asia Association for regional cooperation in New Delhi.

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F

or over 150 years, the University

in the market. After understanding the

of Cambridge has valued its close

requirement holistically, we have provided

relationship with India. From the mid-

complete design solutions for the Cam-

nineteenth century, when the first batch of students from India arrived in Cambridge,

Spread over 6500 sq.ft,

this office

friendships

space welcomes one with the quadrilat-

have been the foundation of academic

eral reception space, designed with an

partnership. A new office for Cambridge

angled axis between the glass doors and

University, designed by Studio 13 Design

red reception backdrop. A curved screen

Pvt. Ltd; was recently inaugurated by the

completes the circle and adds privacy to

Vice Chancellor of University of Cambridge,

the meeting rooms behind. The waiting

Professor Sir Leszek Borysiewicz.

lounge is next to the reception, which

scholarship

Varun Shrotriya & Pooja Sharma

bridge University Centre for Excellence.”

and

lasting

The client believed in the core thought

gives a very casual look for informal seat-

that the most appealing and impact gen-

ing. The merging of veneered screen with

erating designs are the most simple ones.

glass partition plays a perfect backdrop to

The designers created simple, efficient and

visitors seating with leather chairs.

elegant interiors with contemporary style.

The workstations are elegant and effi-

The interiors reflect the image as a profes-

cient in keeping with the corporate phi-

sional firm of repute and reliability. It has

losophy. The cabin for MD, while reflecting

global thinking and acts locally in the best

personal preferences, continue with the

traditions. This was the focus of the design

design intent of transparency within the

effort. Elaborating further, Varun Shrotriya,

office facility through use of light and dark

Founder – Director, Studio 13 Design Pvt.

coloured elements. The graphics were cho-

Ltd; adds, “Before embarking on concep-

sen from their corporate communication

tualising the design of this office, we sat

library keeping in consideration that brand

down and thoroughly understood the

colour scheme helped to communicate val-

nature of the organisation, its extent and

ues as well as offer visual delight. The uni-

scope of business and its brand image

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tions in the details and the colour scheme convey a sense of belonging within a large organisation. Explaining further, Pooja Sharma, the Design Head – Director, says, “The open plan office has modular furniture and glass partitions with colourful graphics making work a pleasant experience. On one side of office periphery all seniors are assigned to their individual cabins, in front of the main cabin of the press MD. These areas exude the warmth of a special space, which is reserved for few selected ones.”

The Conference room- state of the art conferencing facility is set in a luxurious contemporary setting. Rich wall covered textured panels and laminates, the veneered table finished with high gloss lamination adds a sophisticated touch in the environ of this area. The open plan layout features modular workstations in the centre and cabins on the other side. The glass frontage on the west fills the space with natural light and is highlighted by the choice of brown and blue shades. Interesting elements break the monotony in the work space. Transparency, an integral part of the culture is presented through minimal use of glass. The wooden element brings in the warmth.

The management and the staff are equally happy using the office as it reflects 58 DESIGN MATRIX • JANUARY-FEBRUARY 2015

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their every specific need. Selected areas have

As a project leader, Varun has expertise

been finished in rich materials to convey the

in every aspect of the practise of architecture

position of the firm and its senior partners.

including building design, construction doc-

The visitors are impressed and delighted by

ument production, building systems and

the freshness and uniqueness of the char-

technology and client interaction. Pooja on

acter conveyed through the design, which

the other hand has over 10 years of diverse

has gained popularity. This office has been

experience in the field of architecture. She

a benchmark for other offices within the

has a wide variety of experience working on

organisation. Entering this office, one can

projects in the fields of housing, institutional,

easily understand why virtually anyone

community, master planning and recreation.

would be delighted to work here !

She has worked on numerous projects utilising and developing design, space and site

Know the Designer

planning skills and has knowledge of cur-

Studio 13 Design Pvt. Ltd., an interior design

rent building technologies and system with

firm in New Delhi, has been providing qual-

familiarity to incorporate current technologi-

ity interior design solutions for clients, since

cal systems in the process.

2005. This firm is indulged in a vast range of

The firm is comprised of a core of archi-

projects, ranging from corporate, retail, hos-

tects, designers, detailers, code experts ,

pitality, residential , institutional and public

drafters and administrative personnel.

sector projects and is headed by Varun and Pooja.

www.studio13design.in

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Corporate Design

A MODERN OFFICE

Established in 1990, Kumar Moorthy & Associates is an award winning partnership firm in Delhi, headed by architects Mallika Kumar and Narayan Moorthy. Their recent interior project for the corporate offices of Marvel Pvt Ltd; is beyond a perfect office space.

Photo courtesy: Gaganjit Singh

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T

double height atrium lobbies on the

Real Estate and Travel, is designed

The exterior of the building remains

over 30,000 sq.ft of the company’s six

as conceived by the building’s original

storeyed office building in Gurgaon. When

architects.

he office for Marvel Pvt Ltd, a company with subsidiaries in Tea,

ground floor and third floor respectively.

the team at Kumar Moorthy & Associates

The three lower floors: the ground,

took over the project, the construction

first and second floors accommodate the

of the building had just commenced

workspaces of the Tea and Real Estate

and thus large scale modifications to the

Divisions; the uppermost floors have the

design were possible and made – primarily

offices of the travel subsidiary Marveltrip.

through the introduction of triple and

com. The basement has congregation spaces, including an 80 seater theatre style

Narayan Moorthy

Fact File

seminar room and board room other than

Project Name: Corporate Office

services, storage and parking areas.

Interior for Marvel Pvt Ltd.

The floor plans are distinctly bifurcated into a front area, housing the offices of the

Design: Narayan Moorthy,

promoters i.e. the MD and Directors with

Kumar Moorthy & Associates

appurtenant spaces, and a rear area with general staff offices. At the centre are the

Building & Interior Contractor :

service and circulation spaces with entrance

Nirman Bharti Pvt Ltd

lobbies, lifts, staircase and ensuite toilets for the Directors. The rear end of the building

Interior Contractor : Nirman Bharti

houses another service core with staff toi-

Pvt Ltd

lets, pantries, another lift and staircase.

Structural Design : A.K.B. Consultants (Arun & Anil Agarwal) HVAC: Thermal Factor (Devichand Gupta & Devilal)

The building is entered at the ground floor level through a triple height foyer with upper floor lift lobbies overlooking the space. The lifts and staircases are directly off the foyer which lead towards a lounge towards the front of the building and office

Electrical: ECMS (Engineering Consultancy & Management Service (Sanjay Goel)

areas and a shrine towards the rear. Suspended glass globe lights at various heights draw the eye upwards while wooden detailing in darker polished Zebrano and Sapeli

Project Team : Aarti Khokhar.

veneer in wall panellings, ceilings and furniture trim offset the essentially stark white

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nature of the space with white composite marble floors, statuario marble backdrop paneling and a sinuous white reception desk. Hanging lights in the shape of teacups and teapots evoke the core line of business in tea.

The M.D.’s chamber on the First Floor and Director’s chambers on second and third floors and overlook Gurgaon’s skyline towards the front of the building and have ensuite rest rooms as well as reception lounge anterooms with seating for their personal assistants. Small pantries complete these areas. The spacious chambers have outsized desks, ample visitor seating and pools of informal seating with leather sofas and are detailed in wooden paneling, while plush carpeting and various feature lights, some suspended and the rest as floor lamps lend additional detail. The plush boardroom in the basement too is similarly designed. Largely frameless glass partitions for forming closed cabins enable the general staff office spaces to the rear of the building to retain a sense of spaciousness. The sleek aluminium framed cubicles 62 DESIGN MATRIX • JANUARY-FEBRUARY 2015

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and white flooring are offset by occasional

LED lighting and furniture in bright colours.

space interiors. The clients for the above

wood veneered paneling on free standing

The furniture and paneling on these floors

include notable industrial groups, private

walls and on some floors in ceilings.

are likewise in lighter colours.

limited companies, charitable and non government organisations, government

The office spaces of the travel company on the other hand, are detailed with

About us

agencies and public figures other than

a lighter and youthful palette to provide

Kumar Moorthy & Associates have

private individuals.The firm has been

this company an identity within the build-

successfully completed a wide range

honoured to receive awards in various

ing itself and in keeping with its younger

of design works in the diverse fields of

categories under the prestigious J.K.

workforce. The double height reception

residential design and interiors, institutional

Architect of the Year Awards in 1995 and

foyer in the third floor features more funky

and hotel design, commercial and office

1997, and the Indian Institute of Interior Designers- MK Award in 2004 and 2006.

Recent notable projects by the firm span a diverse spectrum of concept, philosophy and materials from a building in the Indo Saracenic heritage campus of a 125 year old public school in Indore to a low cost building using and exemplifying alternative technology for a rehabilitation centre in West Delhi for an NGO for disabled persons to a factory for a large upcoming Indo American lighting JV in Bawal, Haryana other than corporate office buildings and interiors in Gurgaon and Noida and a few significant residential projects including farmhouses. www.kumarmoorthy.com

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Arty-Techture

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A BALANCED HOME

Joby Joseph, an award winning interior designer from Bangalore, believes in creating elegant and timeless interiors that are an expression of the clients’ individual style. With Zen inspired design, he and his team creates an ideal home in this city to relax, unwind and be at peace.

A

Zen design is all about natural colours, which have the power to induce a sense of relaxation and

calmness. Chromatic harmony between the various elements, as well as the visual continuity between walls, furniture and floors is very important in this concept.

Zen design ideas have been inspired from Japanese interiors, minimalist interior design and ancient traditions.

In an area of 1800 sq ft, Prabha Somayaji’s home is absolutely clutter free, reflecting a modernist look, a wonderful styling of minimal architectural detailing. The living area is built with imagination and extraordinary details. The wall unit finished

decorations around the bedroom creates

by Italian walnut veneer, the American

a cosy ambience to enjoy rest. Explaining

size hand crafted designer sofa, wooden

further Joby adds, “Earthy colours in this

framing all around the false ceiling and a

space, uplift your spirits and transport your

natural wooden fan enhance the feeling of

thought to a peaceful state, which can

tranquility in this space.

contribute to a deeper imagination and

The wooden furniture and simple

enhanced creativity.”

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Within a short time of three and a half months, a

gathering area. The White coloured quartz coun-

perfect finish was added to this house by incorporat-

tertop fills with warm, fresh look, and uniqueness

ing all the requirements in the designer’s way. The ply-

in the way. The customised designer dining table

wood ceiling finished with Italian walnut, the imported

made by Burma teak, PU polish and Walnut colour

Corian make light in the middle of the sit out area

will certainly woo one towards it. For a designer,

exemplifies this.

nothing more is important than client satisfaction,

This kitchen space is integrated with modern

isn’t it? The owner of this house, Prabha says, “I was

technology, understanding the growing need that

looking for a spacious, well lit apartment and I found

it is more than a place for just cooking, it is a social

this apartment, the way I have visualized it. I wanted

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an interior that goes with the white space

Know the Designer

design has the power to transform our

of this house and I am lucky to meet this

Joby has been working for 15 years in the

lives - the role of design is to improve

very good interior decorator Joby Joseph.

design industry. He started off in residen-

quality of life and, in challenging eco-

Our ideas, colour concepts matched and

tial design, but moved quickly into the

nomic times, it can show people another

we created a subtle and classy looking

corporate office and Hotel Design. His

way. Through innovation and creativity,

interior with the natural wood colour

firm, IDC- specializes in premium quality

we can find tangible new solutions to

and

the white background without

interior works. Elaborating further, Joby

everyday problems, and adding creativ-

using too many colours, and the result is

adds, “We believe design has the power

ity and innovation, our work solves com-

just mind blowing.”

to make us healthier and happier and

plex problems and transforms our clients’ businesses and missions, often helping to make them leaders in their fields. We believe that the design has the power to do great things our goal is to create this kind of positive change - change for our clients’ businesses, brands and organizations - and change for our society and generations to come.”

INTERIOR DESIGN CONSULTANTS www.interiordesignersbangalore.co.in

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Hospitality Design

RELISHING DECOR

Founded in 2011, by Ar. Priyank Mehta and Namrata Shah, SEAD believes in providing designs that are distinctive in outlook and can start a conversation for a better tomorrow.

Their aim has always been to design spaces that caters to aesthetic and the environment.

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A

rchitects Priyank and Namrata,

the three restaurant spaces in the Mumbai

bring

suburbs.

their

sensibilities,

own while

diverse creating

spaces rooted in the idea of innovation

Zaffran in Bandra & Ghatkopar

through research, and with a mission

The brief given for the new Zaffran

that their every project must step in new

restaurants, which were a part of a chain

direction. To them stagnation is the death

cum franchisee model was to recreate a

of creativity. Although still in its infancy,

palatial Mughal-esque ambience within

SEAD has already created a niche for itself

a contemporary setting. Black being

in the hospitality industry. They foresee

one of the brand colours found its way

better things to come and are excited to

into the finish of the MS router-cut jaali

share their design insights, while creating

chandeliers and MS table stands. One JANUARY-FEBRUARY 2015 • DESIGN MATRIX 69

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the ceiling. Elaborating further, Ar. Priyank adds, “Keeping in mind that the design and material palette needed to be replicated in any scale and place across India, the design elements were deconstructed and simplified for easy reproduction. This gave impetus to customize the movable elements such as light fixtures, tables and chairs. Thus the use of rich hues, textures and old-world materials became central to the design.”

The seating style is largely divided into three typologies- running sofas, booths and stand-alone tables; all having distinct patterned upholstery to highlight their varying scales. In some cases, the booths give way to the rounded sofas, few of which are enclosed in alcoves made of plywood strips hand-cut to profile. The edges of will be moved by intricate motif inlay in

sofas are clad in black and gold polished

the veneer that adorns the table tops,

FCP board. The highlight feature of the

the reminiscent of the laborious but jaw-

design is the dull gold, polished arches,

dropping pietra dura work preferred by the

made of two 19 mm ply cut to profile

Mughal artisans. Some tables have black

and stuck on either side of a ply block;

coloured back painted glass, which assists

creating an illusion of a lightweight arch.

reflection of the motif wallpaper finish of

The challenge with this design element

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arose when it had to be fit in varying scales depending on site conditions.

Elaborating with an instance, Ar. Namrata says, “The arch profile for the Ghatkopar outlet was designed completely different from that of the Thane outlet, since there was a change in ceiling height of over 3 feet. The Bandra outlet does away with the arches completely and instead incorporate stunning metal chandeliers inspired by the Hagia Sophiya mosque in Istanbul, Turkey. ” Entering the Ghatkopar outlet one will feel the 3 laser cut tiles that fit together to form a repetitive pattern on the floor.

Here the walls are finished in situ plaster and given a hand-combed design effect.

The Bronze mirrors with gilded frames are strategically placed to give an illusion of an infinite archway corridor.

The Bandra outlet has old- Morbi style

by lightweight white painted MS poles

handled with a high level of professionalism

floor tiles to help enhance the aged effect

enclosing 70 percent of the outdoor, which

and care. He enjoys travelling and allows

of the existing site. The walls are plastered

maintain an outdoor feel while preventing

his designs to be influenced by the cultures

using gudgudi technique of plastering

direct sunlight and insects from spoiling

he has seen and experienced.

along with crumbling POP motifs. The

the patrons dining experience!

outdoor area gives a charming rustic feel

Priyank’s eye for every small detail of

with translucent acrylic sheets supported

the design ensures that every project is

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theme of Zaffran, Alfredo’s restaurant in Viviana mall, Thane was designed keeping in mind that the target clientele was a mix of a young, college-going crowd as well as families. Thus the interiors incorporated a quirky twist to vintage elements to appease the crowds across all ages. The highlight feature is a paper tube installation suspended in varying heights across the length of the restaurant, which helped accentuate the 14 foot ceiling height available on site. The bar panelling is of bison board, which complement the salvaged wooden louvres dotted all along the restaurant walls. Quirky vintage fans, an old Vespa cut in half and frames depicting the Italian lifestyle are some of the artefacts adorning the walls. The flooring is kept neutral using river-finished black granite

on the overall feel, Namrata adds, “Our

drives Namrata is sustainable design.

slabs. A burst of colour is added by the

eye is always on the grand design and our

With that in mind, her sense of design is

electric blue of the vinyl finish upholstery of

sense of grandeur, matched with style can

always dictated by the latest ideas and

the central booth sofas. The facade is kept

be clearly seen here!”

techniques available, in order to ensure

welcoming by the use of wooden panels,

An architect with a keen insight into

that every project she is involved in

reused bajri glass and spurts of green

a range of fields, from urban planning to

balances the aesthetic of the design with

through small potted plants. Commenting

interior architecture, the one idea that

the environmental impact.

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Yoko Sizzlers, Thane The brief given by the client for Yoko Sizzlers was to create an awareness of the cuisine and redefine the brand identity through the restaurant interiors. Since all the existing outlets across the city had hugely different interiors, a strong need to link the interior concept to the food served and the epistemology of its name was the overriding factor of the new design. Few know that sizzlers are of American origin, since the name itself lends a Japanese feel.

This led to a fusion interior idea mainly in terms of the materials used. The booth style seating and plain upholstery along the length of the restaurant paid homage to its American diner origin, whereas the Japanese theme was infused through elements such as Japanese apothecary or ceramic pots, real bamboo mat partitions and lamps and short green hedges used as partitions between seating areas. A highlight feature is the artwork on the entry wall, where an artist was called in to paint in-situ using the blow-pen technique seen rampantly in Japanese paintings. “Simplicity is more complex to achieve and it gives us a clear insight into the mind and design sense of space,” adds Priyank. www.sead.in

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Hospitality Design

Ashok Patel & Minaxi

TOTAL

Where’s the party tonight? This New year we take you to drink, dine and relax at ‘The Ridgebar and lounge’. Treat yourself and discover a place you’ve never seen before!

Photo courtesy: Kunal Bhatia, KB Studio

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HANGOUT I

n May 2014, The Ridge, bar and lounge at

which was about 2,200 sq ft and make the

hanging lights above the communal table,

the Malabar Hill club in South Mumbai got

bar much bigger with different styles of bar

which have been made by cutting the bot-

a completely new look, feel and identity.

seating. The final product was a new huge

tom of old crystal whisky bottles and mak-

This bar is designed by one of the partners,

4,200 sq ft bar, with a long bar counter, res-

ing them into lights, one cannot miss the

Shivani Shah of the firm, The Design Houzz

taurant style table seating, a long commu-

feature wall made of frames of different

and is executed by Acmeview Interior

nal table with high bar stools, and a sepa-

shades of ionised distressed mirrors. The

Solutions Pvt Ltd.

rate lounge area seating.

unusual use of travertine marble on the bar apron is a unique feature.

The old bar was about 2,000 sq ft and

There are many design highlights of this

had an English pub feel with an old world

bar, one of them is the bespoke, custom

Within just 60 days, this bar was

charm. The club committee wanted a new,

furniture. The 18 seater communal table

designed, isn’t it mind blowing ! The surpris-

plush, more contemporary look and a fresh

was shaped with an organic raw wood

ing element of this project is that the this

feel to the bar. In the proposed layout,

feel to it and had been custom made on

has been designed and controlled by auto-

Shivani suggested to the club committee

site from a single trunk of a Deodhar tree.

mation with a software specially created for

to annexe the adjoining private party room,

Another interesting feature is the bespoke

the bar. Just from the touch of an IPAD, one JANUARY-FEBRUARY 2015 • DESIGN MATRIX 75

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can control the dimming of lights to create different moods, the AC’s, the music, the blinds, TV’s etc. There is a good use of indirect lighting to create a lounge- bar ambience.

Know the designers TDH offers complete design solutions right from conceptualising, designing, execution and project management to styling, with each project maintaining its unique character and identity. Shivani’s initiation to design happened at an early age. Hailing from a family of architects, interior design was a natural progression for her. An alumnus of the Rachana Sansad school of interior design, she began her solo career 9 years ago and has designed several residential and commercial projects since. “At TDH, we believe that the creation of new spaces is challenging yet rewarding and we strive for versatility without restricting ourselves to any particular style,” adds Shivani.

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perfectly. Acmeview develops

a fully

bespoke execution strategy making sure that the designs are transformed into flawless reality. Acmeview is headed by young, energetic duo Ashok and Minaxi Patel.

Ashok has been at the forefront of what Acmeview is today and has transitioned the company to a successful current avatar, whereas Minaxi is an award winner of her batch at P.V. Polytechnic interior designing college, is responsible for management and hands on dealing with clients and internal operations, facilitating team work within the company. “We ensure that the conceived designs are implemented to perfection. We work with utmost care to adhere to our pre agreed project timelines and schedules after understanding the client’s or the designer’s brief ,” comments the duo. www.thedesignhouzz.com www.acmeview.in

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Dimensions

SPELL CASTING

INTERIORS Ajay Sharma, Director, Architecture Design Art Pvt. Ltd; is a staunch believer that art and architecture is all about what one makes of empty spaces and the beauty of the space lies in how one lets it stand out through minimal interventions.

A

r. Ajay, a gold medallist from the

Academician in Rizvi college of Architecture

takes a cue from the name “Terra Mayaa”,

Rizvi

Architecture,

and mentors students for their final year

whereby an attempt to create mayaa

Mumbai; has been through diverse

thesis projects. With him, let’s stride out

(magic) has been made. At the entrance,

experiences, from art directions in films and

to a Resto- Lounge and a cosy residential

a gold tiled photo opts wall in the lounge

tele serials, to being part of the core design

space…

branding welcomes the guests. One will be

college

of

flabbergasted looking at the two sweeping

team in designing the Hollywood section at Ramoji city, Hyderabad, before setting

Magical Experience

curve form in the false ceiling starting from

up his design firm. Since its inception, the

Terra Mayaa - a Resto-Lounge spread over

the entrance, travelling to the rear wall. The

firm has successfully completed several

6,000sqft, offers 3 distinct gratifying dining

ceiling curve meets the curved partition on

high end residences, retail and hospitality

and lounging experiences under one roof.

the walls, which in turn joins the curve light

projects and has also been catering to a

Located on the top floor of a commercial

and then it gradually slits on the floor. The

niche sector in the corporate world. Along

building in the city of Guwahati, Assam, the

curved elements, adds a dynamic value to

with practicing design, Ajay is also an

design approach of this rejuvenating space,

the lounge. Acoustically treated rcc slab

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was painted black to camouflage the services. The led light strips on the floor starts with a spiral in the lobby, traverses up on the curved panels on the wall and fascia of the bar, finally joining the sweeping curved ceiling. The combination of all the curves along with colour changing lights, dancing in synchrony with the music played, creates the “mayaa”.

The lounge design is modern with black and white colour as the base palette with a splash of plum to highlight the bar and live performance stage. The placement of the stage and DJ console at the start conveys the lounge as a live performance and music place amongst its patrons, which was the aim of the promoters.

For food lovers, the restaurant space is designed in an open terrace. Explaining the restaurant design, Ar. Ajay says, “ We all will definitely love to dine in the skylight, but this restaurant was the result of a constraint that we faced while designing this space.

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There was no scope for a permanent roof and hence, a tensile canopy was proposed, resulting the overall decor as a Moroccan tent. The feel is rustic with wooden furniture, coloured lanterns and Moroccan back lit Jali in the ceiling. The wood fire pizza oven -first of its kind in Guhwati, becomes the focus of this dining space.”

There is a common lobby between the modern lounge and Moroccan restaurant, hence a modern idiom of traditional Moroccan pattern has been used in the ceiling.

The walls are clad with pattern boards with lights at regular intervals.

Enjoy your day at this Resto- Lounge with some amazing collection of music or have an open air meal with a view of the busy Guwahati city!

Cuddly Home From the hectic Guwahati, we take you to a welcoming abode, at hustling – bustling Mumbai. Jain’s house is the perfect examJANUARY-FEBRUARY 2015 • DESIGN MATRIX 81

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ple of a spacious home with lots of storage space, a typical challenging task at a suburban Mumbai apartment!

This home was designed for a nuclear family of five members, 3 adults and 2 kids.

Ar. Ajay and his team out smarted this challenge, with an inviting light colour palette and splashes of colour in upholstery and soft furnishings.

The main door opens to face a stepped cabinet with niches that acts as a clever partition for the main seating and also provides a good amount of storage. “We created a spacious realm with a high gloss laminated finished dark veneer and to balance the same the walls were left white. The highlight of the room is the L shaped, custom designed and the fabricated crystal chandelier, which becomes the main source of light as lit by LED bulbs. The chandelier runs from one corner of the living room, turning on to the dining area and creates an end mark in front of the dining storage cabinet.

The shutter of the unit opposite the chandelier is finished with a mirror, which reflects the chandelier and adds more length to it,” explains Ajay.

The living room opens into a terrace. A small covered sit-out was planned for the tea parties that the clients hold. The diffuse lights on the terrace sets the perfect mood for entertaining the guests.

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design of the cabinet at the entrance; painted in high gloss white it adds an illusion of verticality to the space and smartly holds a lot of storage without being overbearing. The splash of the wine colour is co-ordinated with the dining chair upholstery. Elaborating further on the interesting elements and the décor, Ajay adds, “A mermaid sculpture on the wall becomes the water source to the wash basin next to the dining. The idea was to design a sculpture, which becomes a water fountain, whenever the wash basin is in use. This has become a fascinating feature.”

The kitchen area

reflects the white

colour scheme with a colourful mosaic dado. The kids room was to be shared with their grandfather, hence the room was not treated as an all kids room. The warm wood compliments the white walls and the colour of furnishing makes the room very cheerful.

The heart of this home, the master bedroom being a cluttered space, the designers after racking their brains, used horizontal striped wallpaper for adding the illusion of a large space. The dark wood finish balanced with white colour on the furniture smartly subdues the mass of the extensive storages. The monotony

is contrasted

with checkered fabric from designer guild, adding the colour splash to the room. www.adapl.in JANUARY-FEBRUARY 2015 • DESIGN MATRIX 83

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Design Pedagogy

An Effective Thesis Amit Deshmukh

Integrating Space and Industrial Design Education with a Holistic Approach; this article is part of a paper written for a presentation at “Designing for Design Education conference” in March 2013 at Pune.

T

his article intends to make a critical

Design education – have developed in

under

review

parallel directions seldom intersecting.

whereas interior design is available in vari-

of

possible

integration

architectural

technical

stream,

ous levels and various complexities. There

of Industrial and Space design

education in India, its varied formats and

Space Design Education Today

are Bachelor of Architectural courses with

differing nature of course deliverance. The

The space design education in India is

specialization in interior design. Similarly,

paper also compares Design education

mainly

interior

there are courses ranging from one to three

with Architectural education, critically

design and landscape design disciplines.

years duration offered by many numerous

looking at differing nature from design

New areas like retail design, exhibition

bodies across India. Most of these courses

thinking of the latter. The paper concludes

design do also exist. Architecture and

are aimed towards providing profes-

by

landscape design education is categorized

sional expertise and are mainly skill based.

pointing

towards

increasing

the

through

architecture,

awareness level of today’s clients and design learners that demands a holistic approach towards entire Space Design education.

The word Space Design relates itself to designing of all kinds of spaces. Interior, architectural, exhibition and outdoor spaces can be broadly termed as Space Designs. Thought of modernism came to India through an architectural event of designing new capital cities by Le Corbusier. But, in India modern architecture and the rest of modern design disciplines arrived at two separate points in time and place. [1] From these events the two streams – Architectural education and 84 DESIGN MATRIX • JANUARY-FEBRUARY 2015

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This approach is beneficial to learners who

skills and Humanity studies, across the five

under technical studies and not under

are seeking for an immediate employment

years in the course curriculum. To sum

design education. Or why the course struc-

option and generates enough knowledge

up, a design course shows emphasis on

ture is not oriented towards an option of

and skills to be able to work in the profes-

the design process, user study, form study

developing design related cognitive skill

sion. A similar approach is sought through

and material handling skills. Whereas,

base? May be during the post-indepen-

in most of the architectural education sys-

hands on experience with materials and

dence early 50’s time, architectural educa-

tem. Though being most exhaustive and

detailed material study is not dealt with in

tion was more job oriented. Even though

intense in nature, it still lives the learner

any architectural or interior design course

it was a justified decision, the present

much deprived of actual design process.

structure. This absence of aspect about

context needs a relook at associating archi-

methodic design process, user centric

tectural education and technical studies.

approach, and a holistic approach (sys-

Since undoing the done is exhaustive a

tems approach) along with space and form

golden mean is required to be derived for

inputs is responsible for resulting in lack

this question. The same question applies to

Comparative analysis of typical architecture and design curriculum in India

interior design discipline where the word “Design” is generally used for what actually is practiced or taught is “Decoration”.

Educational accreditation - A monitoring body or a controlling body?

It is not that efforts to deal with this paradigm in space design were not done. We have many space design schools and courses making efforts to deal with this aspect through their course structure or through deliverance, but any such experimentation are restricted by rules and regulations of either AICTE or the Council of Architecture. Here the role of India Design council has to be defined as a monitoring, guiding, regulating body, and not a threatening body. It should allow enough Any basic course structure in architecture

of design sensitivity through architectural

freedom to individual schools so as to

will find architectural design courses being

education.

experiment and innovate various course structures.

the main spine supported by structural, building technology related courses and

Architectural Education Abroad

humanity studies. There is an input towards

An overview of architectural education

developing design sensitivity through a

outside India shows leaning of the system

course typically called as ‘Basic design’. This

towards design education, even though it

If we look at today’s market scenario,

course also exposes a student to channels

may be considered under technical stud-

most of the design firms are doing

of creative thinking and space and form

ies. One of the factors that emerge from

interdisciplinary work. This particularly

studies. But since this input remains at

this overview is separation of the architec-

happens because the market also shares

first or second year level, it fails to make

tural professional recognition of educa-

different strata of client with varied

a connection with its contents towards

tional qualification. The other factor is the

aesthetic sense or perception and financial

its application in actual design projects

role of a professional body towards moni-

capabilities. Space design is becoming

Figure 2 shows a graphical comparison

toring the educational system.

more interdisciplinary. There is nothing

of placement of various courses in archi-

A new context – new role: Space design in profession

wrong in this pattern of working and it

Basic Question and a need to relook

has evolved because of these kinds of

the presence of six main inputs as : Design projects, design sensitivity, technological

Now this generates few basic questions

exert a pressure on interior design and

theory, basic hand skills, material handling

about including architectural education

eventually because of these multifaceted

tectural and design curriculum. It explains

opportunities in the market. This will

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approaches what will get affected is the overall design sensitivity towards space design. Thus the entire responsibility finally comes on to design education to nurture this design sensitivity in to the young graduating minds.

Another such factor which is resulting in this dilution of design sensitivity is the aggressive marketing of home decorating franchisees. The exposure to a client of a ‘decorative sensitivity’ than ‘design sensitivity’ is developing a superficial test in the client. The resulting pressure is on the designer to merely reproduce or adopt an existing design as per wish of the client.

This thinking methodology is suitable for a carpenter and to a client at a cheaper cost.

As a result the designer becomes obsolete – or it becomes like ‘anybody can do this job’.

Conclusion The space design education needs a holistic approach in order to develop overall design sensitivity amongst learners. Undoing the done is not easy; re-assigning all architectural institutes under design council is an impractical option to adopt. Thus a golden mean has to be derived so that the present gap between the two approaches is bridged.

Let it be noted here that some of these suggestions have already been put forward by many educationalist at various platforms. Criticism on present architectural education system is a favored topic at any architectural meet. But the holistic

space design education system that will

Pune University Jury panel & was appointed

approach which has been emphasized

emerge will truly be the best contribution

as Chairperson for Architecture Design &

across the paper has seldom been dis-

of this paper towards this design education

Basic Design subjects at Pune University

cussed. My educational background and

conference.

examinations. He was also appointed as

my work experience in both these systems

examiner for National Architectural entrance

have put me in right position to overview

About the Author

test NATA by Council of Architecture – New

and compare both the systems simulta-

Associate Professor, Amit Deshmukh is

Delhi

neously. When we are relooking at design

engaged with ‘Interior Space & Furniture

At MITID, Amit handles the Product

education henceforth, this thought or new

Design’ at MITID. He has done Bachelors

Design & Foundation disciplines. His key

paradigm would surely diversify design

in Architecture from Pune & Masters in

areas of interests include Children related

discipline and would be beneficial to both

Industrial Design from SPA, New Delhi . He

products, Portable Architecture & System

design and architectural profession.

has joined MITID after an experience from

Design. A multi diverse environment at

This integration surely needs to be

all forms of the design profession. His work

MITID has provided enriching experience

discussed further to all its nuances and

includes a work in industry – a work under

to his design philosophy.

with all its stake holders of the system. But

Institute (NID) - and with professional

through these discussions the integrated

sector of the design field. He has been in

www.mitid.edu.in

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Roving Eye

Ritzy Lawn Bar Accents & Spaces,a Kolkata based interior-architecture and space planning firm,headed by designers Sohini Chatterjee and Rajkumar Bhattacharyya, has together created a wide array of satisfying projects. Their very first venture was one of the oldest clubs in Kolkata The Calcutta Punjab Club Ltd; established in 1938. In two phases over 3 years, Sohini and Raj had the pleasure of renovating and designing this club in different styles.

steel and cement fibre boards instead of

for drainage.Elaborating further, Raj adds,

mortar-brick construction was suggested

“We selected the raw materials after

to counter obvious time constraints and

quality checks to ensure durability, high

flip-side of working during monsoons.

strength and optimum output. Proprietary

Fabricated structure is becoming more

products such as cellular beams, fasteners,

popular than ever for its advantages as

purlins, cladding and roofing systems

ith an idea to revamp this 75 year

W

a time saving technology, professionally

were supplied by empanelled suppliers to

old club structure and highlight

executed option that is easy to install and

ensure best quality of the final product.”

interesting architectural angles,

customized to suit client requirements.

balancing functionality and style, Sohini

Accents

a

lent a rustic appeal to the bar, earthy shades

and Raj added a welcoming reception,

benchmark in constructing mezzanines,

of taupe and grey were used to create a

swanky new bar and lounge (Tangerine),

designer staircases, roof top structures

sense of equilibrium. “Quirky bottle shaped

a multi-cuisine restaurant, confectionery

including gyms, dens, lawn bars, gazebos,

filament lights (manufactured in-house)

(S.L’s Chocolates); Blush Salon, Spa, a kid’s

etc. for their experience in the steel

were hung from an asymmetric drop ceiling

play area and even re-designed their

construction sector.

against an interesting backdrop of old wine

&

Spaces

have

created

While wooden planks and stone veneers

The CPC bar, pool parlour and shed for

bottle labels. We kept the furniture design

outdoor sitting were constructed using

minimalistic with comfortable leather

The third phase of work presented

cement fibre board cladding on load

sofas, barstools. The back-lit MDF laser cut

the designers with a new challenge- full

calculated structure and were finished with

panels were used as accent to add to the

turnkey design and installation of 6000 sq

exterior grade tiles and wooden planks.

ambience,” explains Sohini.

ft lawn, bar and pool parlour in 90 days.

The roofing solution included galvanized

The lawn houses fabricated structures

A complete fabricated structure using mild

roof covering with proper valley gutters

on both ends; a raised wooden tiled

club dining and men’s cloakroom with maximum decorative impact.

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platform with a shed and a stage that

Know the designer

spaces. They have turned their age-gap of

can also be used alternatively as private

Sohini & Raj began their first project togeth-

about two decades into an advantage and

sitting area. Rustic solid wood furniture

er in 2010, connected over professional

have earned themselves an impressive list of

was the unanimous choice both for raw

strengths and have been collaborating ever

prestigious projects in a very short timeand

appeal and to counter weathering. A

since as Accents & Spaces design studio,

continues to add superlative projects to their

third structure was added to the bar – a

applying architectural principles in the

portfolio. His leadership skills and dynamic

pool parlor and dart room over a quaint

design of structural interiors, both in corpo-

personality has helped earn the trust of their

ice-cream counter. Artistic silhouettes,

rate and housing sectors. This design duo

esteemed clientele and ensure that no mat-

wall art and graffiti gave a unique look,

aims at creating functional spaces that inspire

ter what type the project, their clients can

much appreciated by youngsters as

and focuses on providing their clients with

expect a seamless process. His vast experi-

well as veteran members of the club.

modern, contemporary, classical and unique

ence includes constructions and remodels across West Bengal, Orissa, Bihar, Jharkhand, Assam, Meghalaya, Arunachal and Mizoram.

An innate artistic sense, spontaneity and progressive attitude is Sohini’s best strengths. She believes every piece chosen has a purpose to define an interior space and yet make it cohesive. Her passion is reflected in her preference for sophisticated accents, vintage and modern structures, choice of colours, clean lines, elegant finishes and an expertise in a wide variety of design disciplines that has made Accents &Spaces a one-of-a-kind firm. Over 5 years, Sohini has designed impressive projects in West Bengal, Assam, Meghalaya and Karnataka. Sohini & Raj have had the pleasure 88 DESIGN MATRIX • JANUARY-FEBRUARY 2015

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of designing interiors in different styles to meet and exceed their client’s expectations. To this day, their firm philosophy focuses on perfection. In their own words, “Quality is never an accident - it is always the result of impeccable taste, intelligent direction and skilful execution. We aim to breathe luxurious sophistication into each one of its projects and make it a success - aesthetically, operationally, commercially and socially.” accentsnspaces@gmail.com JANUARY-FEBRUARY 2015 • DESIGN MATRIX 91

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International

SETTING

SPECTACULAR Amidst, the idyllic Cape Verde Peninsula, the Radisson Blu Hotel, Dakar invites one to explore the cultural, historic and natural attractions of Senegal Photo courtesy: Jon Case & Vauban Radi

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“O

verlooking the Atlantic Ocean and tucked away in the Fann Corniche,

an area that houses exclusive villas and international embassies, the new Radisson Blu Hotel is a contemporary

L-R Phillipe Fouche, Stefan Antoni, Greg Truen and Philip Olmesdahl

Fact File Project Name: Radisson Blu Hotel

expression of Senegalese Style,” says Project Partner, Greg Truen. The hotel

Architects: SAOTA in association with AARS Architects

was commissioned by the Teylium Group and forms part of a larger

Project Team: Stefan Antoni, Greg Truen, Alexandra van der Stoep,

development, which includes designer

Andrew Cunningham & Thabiso Nkoane

retail stores, apartments, spa, cinemas and a bowling alley. The brief called for

Location: Dakar, Senegal

180 suites, a fine dining restaurant, an all-day restaurant, conference facilities, meeting rooms and admin facilities.

The site is accessed by the Route De la Corniche Ouest and the historically

AARS Project Team: Stephane Willig & William Dawson Project Team: Mark Rielly & Vanessa Weissenstein Interior Design: Antoni Associates

significant Place De Souvenir borders the site towards the South. The Corniche is an important public facility and a condition of the development was that the bulk of the building needed to be JANUARY-FEBRUARY 2015 • DESIGN MATRIX 93

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developed below road level. “The angled diagram of the building was developed to take full advantage of the ocean views towards the West. The dramatic entrance with quadruple volume foyer space and spiral staircase is the primary node connecting the rooms to the pool and restaurant levels below and the conferencing facilities,� says partner, Stefan Antoni. The Filini fine dining restaurant overlooks the pool and the main entertainment terrace, opens up to a terrace providing a vantage point to appreciate Dakar sunsets. A semi private courtyard adjoins the conferencing facilities and can be used for weddings and larger events. Deep reveals and aluminium screens articulate the facades and prevent excessive heat gain.

The Interior Architecture and Decor were developed by Antoni Associates.

The interiors act as a fusion between the minimal contemporary architecture and the strongly emphasised contemporary African aesthetic. Natural materials such as stone, rock, wood and sandstone are contrasted with strong African forms, motifs, embellishments and striking earth coloured tones. Due to the corrosive environment the palette of external materials was driven by durability. The aluminium used for the screens and external cano94 DESIGN MATRIX • JANUARY-FEBRUARY 2015

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pies were

sourced from Abidjan (Cote

d’Ivoire). Timber and Steel were used sparingly and only for internal features or elements. Certain features walls were clad in stone. “The cornerstone of the design are the ultra-chic Senegalese has woven fabrics, which currently are being used worldwide and are dyed in a vivid palette of vegetable hues – indigo, henna, saffron and ochre. These woven designs incorporate traditional Senegalese motifs, such as the hair comb and animalist forms are carried on throughout against the neutral background colours and natural surfaces.

Scale, form and texture are key elements and allow the interior spaces to become vast neutral toned canvases on which Pan African art and artefacts are displayed,” says Mark Rielly of Antoni Associates.

About SAOTA SAOTA is a firm of architectural designers and technicians, including in-house CGI and marketing teams, as well as a strong support staff. It is driven by the dynamic combination of Stefan Antoni, Philip Olmesdahl, Greg Truen and Phillippe Fouché, who share a potent vision easily distinguished in their design. With strong roots in South Africa, now 85 % of SAOTA’s clientele are international with cities like Moscow, Sydney, Miami, Dubai and Lagos becoming an increasing source of both interest and business. What has truly been the momentum behind this success is the meeting of function and form, the balance of the needs of their clients and the pursuit of the true architectural design. The philosophy of practice is embodied in the spirit of inquiry that flourishes amongst its staff. This spirit not only guides the firm, but enables it to maintain its position as definitive designers in a highly competitive and fast-changing industry. www.saota.com JANUARY-FEBRUARY 2015 • DESIGN MATRIX 95

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International

EXTREMELY IMPRESSIVE AA Interiors is the interior design and a décor division of the iconic architectural firm

SAOTA; led by Mark Rielly, Adam Court., Michele Rhoda & Jon case. This interiors firm is known for creating some of the most exclusive interiors in South Africa as well as international locations including Paris, Moscow, London, New York, Dubai and Geneva.

Photo courtesy: Adam Letch

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Mark Rielly

Fact File Project Name: Winelands 190 Interior Architecture: AA Interiors Project Team: Mark Rielly, Jon Case, Clive Schulze

A

A Interiors, a dynamic and innovative practice conceptualises and

Location: Stellenbosch, Cape Town

creates contemporary interior spaces and bespoke dĂŠcor for the full spectrum of interior design briefs, which includes domestic,

Interior Decor: AA Interiors

hospitality, retail, corporate and leisure sectors. Their interiors meet the international standard of being modern, luxurious and seductive while at

Project Team: Mark Rielly & Sarika Jacobs

the same time remaining understated and timeless and in tune with the delights of quality living demanded by their discerning clients.

Project Team: OKHA Interiors, www.okha.com

Having completed two separate projects for their children on the Pearl Valley Golf Estate, the owners planned to re-locate from Pretoria to the Cape

Completion Date: 2014

and approached AA Interiors to design their new home at the De Zalze

Photo courtesy: Adam Letch

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Winelands and Golf Estate. The Estate is located on the Eastern fringe of the Stellenbosch mountains and is one of South Africa’s premier golfing residential developments, situated among orchards and vineyards on the outskirts of the historic town of Stellenbosch.

The parents loved the original design approach implemented by AA Interiors for their two sons’ projects and so their need was to create a new home where the whole family could gather and the brief to the design team was to capture a modern farmhouse, which incorporated glamorous elements with an emphasis on barefoot luxury and the use of natural materials.

The clients’ brief was to ensure that

bedroom on the ground floor, with three

when they occupied the house on their

additional guest suites on the first level. As

own that it was not too big and empty,

the De Zalze design regulations only per-

however, at the same time it also had to

mitted a single story, the guest suites were

allow for the whole family and grandchil-

accommodated in the roof attics.

dren should they decide to stay over. The

The client wanted a central courtyard

decision was made to keep all the enter-

and the main living areas with double vol-

tainment spaces as well as the master

ume. At the front of the plot the concept

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of a traditional “Cape Dutch Langhuis”

kitchen to the family TV lounge. An identi-

with gabled ends was conceptualized.

cal feature stairs link to the guest bedroom

This part of the house was designed to

suites located in the roofs lofts of these

contain the formal lounge and dining,

back wings.

informal lounge and braai room as well as

The owners of this home love to enter-

the master bedroom and en-suite, giving

tain and wanted the house to reflect their

all these areas direct access to the front

lifestyle. A key feature of this includes the

pool terrace with spectacular views to the

bespoke wine cellar. Here the design team

surrounding vineyards and mountains. In

created a spectacular glass wine wall. The

the “Langhuis” open trusses were used to

oak timber cabinetry encases frameless

give all the rooms a larger volume. To the

glass shelving, which can house more than

rear of the “Langhuis” the two side wings

400 bottles that are perfectly temperature

and a linking lobby create a sheltered cen-

controlled with concealed refrigeration.

tral courtyard, which also visually links the

The wine wall also functions as a visual

“The owners of this home love to entertain and wanted the house to reflect their lifestyle.”

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screen between the formal and informal

to focus on the use of natural organic mate-

reflective pond and greenery. The glass

family spaces. A dramatic double volume

rials such as timber and stone. Limed oak

pocket doors create separate entrances and

stone clad fireplace in the formal lounge is

flooring paired with honey coloured stone

lead into the side wings. The focal features

mirrored by a built-in braai in the informal

walls contrast with black charcoals and

of the entrances are the floating sculpture

lounge. These areas of the house flow out

chalky white finishes. These tactile materials

ledges. Here Angus Taylor sculptures are

onto the outdoor entertainment deck and

add a sense of homeliness and warmth to

reflected in the fractured mirror wall clad-

infinity pool. Linked to the terrace is a sunk-

the contemporary architecture. A number

ding. The same fractured pattern is again

en outdoor Boma (a typical South African

of elemental forces are captured with the

used in the smoky mirror cladding of the

outdoor enclosure). Here casual seating is

use of water features and fireplaces.

stairways. Limed oak cantilevered treads,

Werf walls and a pergola covered walk-

timber cladding with white stone ledges

For the interior architecture, the design

way lead to the front entrance, which opens

and frameless glass balustrading add to the

approach by Mark Rielly and Jon Case was

into the courtyard, lobby overlooking the

transparency and airiness of these spaces.

arranged around an open fire.

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The interesting element is the clear blown

ral finishes. In the dining room a custom-

designed by Mark Rielly and Sarika Jacobs

glass globes by David Reade suspended

ized crystal chandelier by Martin Doller

of AA Interiors. The furniture is modern and

and reflected in the double volume stair-

is suspended from the ceiling rafters.

complementary to the experience of the

wells.

Other feature lighting includes a custom

home. Tactile finishes including timber, tex-

A combination of bold and discreet

designed “ring” light by AA Interiors, over

tured leathers and raw linens add a sophis-

lighting was used to create a “wow” fac-

the informal braai room and a signature

ticated sense of understated luxury. The

tor and the layering of lighting set various

Willow Lamp in the main bedroom. “This

clients’ love of colour has been introduced

moods. Subtle lighting has been incorpo-

house is unique in its detail and quality of

with injections of bold prints and vibrant

rated in all recesses and feature bulkheads

finish and reflects a living environment that

fabrics. Bespoke furniture from OKHA Inte-

to give a warm glow to peripheral edges.

is seductive and inspired by family living,”

riors is featured throughout.

Concealed lighting has also been used to

says Mark Rielly.

highlight and accentuate the organic natu-

The interior furniture and décor were

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International

A FRESH AESTHETIC Photo courtesy: Christina Gandolfo

Beatrice Girelli

Award-winning architecture and interior design firm, Indidesign is excited to announce the completion of the newly renovated public spaces at Hotel MdR Marina del Rey, a DoubleTree by Hilton.

Photo courtesy: Taggart Sorensen

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T

he Los Angeles-based firm, Indidesign, was tapped to refresh the building’s exterior, lobby, bar, restaurant, and outdoor living space following Hilton’s acquisition of Courtyard by Marriott, the venue’s

former occupant. The John Hardy Group analysed the property prior to its purchase and project managed its renovation. The property offers a new destination for locals and tourists alike to meet, play, socialize, and work, amid extensive redevelopment plans in this SoCal community.

Indidesign’s concept for the latest Double Tree by Hilton introduces a unique interpretation of the West Coast lifestyle to the increasingly popular Marina del Rey area. “Working with Vito Lotta, Senior Director of Design for Hilton Worldwide was so much fun. He allowed us to stay connected to the basic DNA of the brand and yet craft an identity that truly has the flare of an independent boutique hotel….with 240 rooms!” says Beatrice Girelli, CoFounder and Design Director of Indidesign.

The experience begins at the porte cochere entrance. The guests seamlessly flow through the entrance into the lobby lounge. An open floor plan inspired by urban loft living blurs the lines between the indoor and outdoor spaces. Evolving from the outdated business centres, Hotel MdR Marina del Rey, a DoubleTree by Hilton features a tech lounge that connects the lobby and bar areas where power outlets are seamlessly integrated into the furnishings throughout the entire ground floor. The indoor/outdoor restaurant beckons guests to one of the property’s most stunning features, an outdoor JANUARY-FEBRUARY 2015 • DESIGN MATRIX 103

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living room and pool outfitted with tree lights, area rugs, cosy seating alcoves, fire pits and layered lighting. The grey cement-like flooring with deep yellow and dark navy accent hues set a relaxed yet upbeat vibe within the hotel’s public spaces. The metal murals and sculptural resin reception desks are playfully mixed with reclaimed wood. Many of the surface treatments employed were custom designed by Indidesign and infuse the space with a playful personality. The design balances the West Coast lifestyle, where technology is deeply embedded in the culture, with the laid-back, carefree beach-going way of life. This unique and forward design approach, supported by the Hilton brand, ensures consistency in the guest experience across properties, yet pays tribute to Marina del Rey’s identity. “The spaces are inspired by urban living, yet they are fully soaked into the SoCal lifestyle, which is forward thinking and relaxed at the same time,” adds Girelli.

This property’s opening comes on the heels of a flurry of activity as residential, commercial, entertainment, and tech industries flock to the neighbourhood. The Marina del Rey Harbor has been approved for an extensive cleanup and the L.A. County Board of Supervisors is in the process of approving development plans that include new residential properties, 200,000 square feet of retail space, revamped public spaces, and over 900 104 DESIGN MATRIX • JANUARY-FEBRUARY 2015

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new hotel rooms. The goal is to create a more tourist friendly area, reduce traffic and open up new routes for public transportation, and ultimately draw more people to the Marina. This newly renovated hotel will complement these efforts and provide an exciting refreshed neighbourhood for both residents and guests to enjoy.

About Indidesign Indidesign is an award-winning firm that specializes in luxury hospitality and high end commercial design. The firm was established with the vision of moving away from the recognizable design formula of the larger hospitality design firms and instead, offer a fresh perspective for every project through innovative and customized solutions. Now more than 10 years old, Indidesign has successfully completed projects in the United States and overseas for major hotel brands, as well as private owners. Indidesign’s services are always tailor-made in order to meet the specific needs of each client. Notable projects include the Grand Hyatt, Singapore, Hokulani Waikiki by Hilton Grand Vacations Club, The Palace Hotel in San Francisco, Hyatt Regency Monterey Hotel and Spa, and the Grand Hyatt Kuala Lumpur. www.indidesign.com

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Design corner

DISTINCTIVELY

DIFFERENT Spearheaded by Ar. Prasad Badle, Prasad Badle Architects believe in giving the clients what they always wanted, but didn’t know until… they had it! This design firm has been offering all types of interiors with a special emphasis by understanding the aspirations and desires of the client, to shape their vision into reality.

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A

r. Badle shares his enriching and

interior construction. The building eleva-

conduits, recessed light fittings and so on

creatively-fulfillingexperience

tion had dummy ducts and balconies that

was mandatory. “The three apartments

while designing three apartments

were brought into the room spaces while

had been designed on “value-for-money”

in a 21 storied building, Sahyadri Towers,

designing. “We were able to add 10 to 20

basis and there were no extravagant costs

Malad,

further,

sqft of areas to almost every room of each

involved,” adds Ar. Badle.

he adds,“The designing strength of

apartment, and yet maintain and keep

Let’s walk around the three distinct

all three apartments was the fluidity

intact the building elevation. We did not

apartments and understand how each

and interconnectivity of the spaces.

have the permit from the society for out-

apartment is unique in design?

Yet, the challenge was maintaining the

door AC units to be hung on the external

Firstly, we take to you the smallest

privacy of all the occupants. The design

surfaces of the building, and had to be

2BHK apartment, with an area of 1000

was sophisticated, having an ease of

cleverly hidden within the existing ducts,”

sq ft on the second floor, designed for a

maintenance. We predominantly used

says Ar. Badle.

young couple Payal and Ritesh Dagli. This

Mumbai.

Explaining

white, with straight lines and a modern

All clients were specific about their

apartment was designed as per the client’s

requirements initially and had preferences

requirement with two bedrooms : a master

The designing process of these apart-

for certain materials. Basic Vaastu-Shastra

bedroom and a bright kid’s room for their

ments was influenced by existing framed

influences were part of the designing pro-

six-year-old son. One would be astonished

structure having a prominence of sheer

cess, though they were not Vaastu con-

by the white interiors of this space and rea-

walls. The building had a severe water

scious. The clients enjoyed the existing

soning the same, Ar. Badle adds,“The lady

seepage problem and was a matter of

height of the apartments; the false-ceil-

of the house insisted on having a white-

keen concern for the occupants. This had

ings were executed only where absolutely

influenced décor and for complimenting

to be tackled in the initial stages of the

essential and where running of cables,

the same, we added “ombre” veneer with

feel, accentuated with Indian artifacts.”

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a touch of backlit onyx.” Mood lighting was introduced in the living area for fun and frolic. The other smartly designed space of this home is the dining and the open kitchen.

Now we take you to the 1500 sqft, a 3 BHK apartment of Harsha and Nilesh Doshi on the Eighth floor. This home is designed for a couple in their mid-40s, and their college-going son and daughter. Elaborating further, Ar. Badle adds, “They were meticulous with each and every requirement.

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of the apartment had to be worked out for every aspect of practicality, abundance of storage and so on.”

A circular bed with pinned headboard was the daughter’s special request for her room, though this would occupy more space and a challenge for a Mumbai apartment to afford this luxury, Ar. Badle and his team offered this to the princess of his house by overcoming all the hurdles on the path. One would see the use of onyx in all the three apartments. Explaining the extensive use of this material, Ar. Badle says, “ The client fascination for onyx JANUARY-FEBRUARY 2015 • DESIGN MATRIX 109

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began with the smallest apartment, where

and surfaces. Breaking the monotony of

a four bedroom apartment for Vanita and

this material is lavishly used on the bar

a plain ceiling, we added a patterned ceil-

Pankaj Shah, a couple in their late 40’s and

counter sandwiched between the kitchen

ing design that creates an elegance to the

their teenage daughter. This house spreads

and the dining. Impressed with this, the

drawing area.”

around 3,000 sqft on the Nineteenth floor.

Doshi family insisted on having the back-

Another tasking venture for Badle was

Two adjoining apartments were clubbed

lit onyx material at strategic junctions

to convert a six bedroom apartment into

together, thereby making it a six-bedroom

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apartment initially. However, the client

and wine coloured mirrors. Ar . Badle feels

desired to have just four bedrooms. The

that the designing process of this home

client’s mother occasionally stayed with

had got constantly affected due to the

them, and hence, a special room had to

existing warp and weft of shear walls, col-

be designed for her too. The master’s and

umns and beams, but there was fun due to

daughter’s bedrooms were designed with

the abundance of interwoven spaces.

an advantage of walk-in wardrobe areas.

The wood, white and light are cleverly

These walk-in-wardrobe areas were sand-

used in all these three apartments and

wiched between the respective bedrooms

there are a few more projects in the pipe-

and the rest rooms. One of the entertain-

line for Ar. Badle in this high res building to

ment zone of this home is the juice bar

design with a different look and feel!

with an appealing effect, visually and oth-

The firm is currently engaged with the

erwise with a hypnotic play of blue, gold

designing of 200 bed hotel at Chennai and

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one lac square feet, ten storied hospital in

residential, he has a colossal taste for exquisite

Hyderabad, amongst many other ambi-

art and design. Ar. Badle began his career as

tious interior architecture projects.

a teaching professional in 1981 at the Academy of Architecture, Sophia Polytechnic and

Know the designer

Rachana Sansad’s School of Interior Design.

Ar. Prasad Badle is a First class rank holder of

He became head of the department in 1994

his batch from Sir JJ College of Architecture

and has been the Principal since 1999 of

(1979) and First class First Government Diplo-

Rachana Sansad’s School Of Interior Design. It

ma holder in Interior Designing and Decora-

is under his leadership that the institute mer-

tion from Rachana Sansad’s School of Interior

its itself as the best in the country dispensing

Design (1980). With an experience beyond 3

Interior Design education.

decades in interiors encompassing hospitality industry, commercial, banks, offices and

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Zoom in

FREE FLOWING AVIAN

“A built form should not be treated as a dead mass of Brick and Concrete, but as a Living Organism.” ... Prof. Charanjit Shah.

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L-R Prabhpreet Shah, Prof. Charanjit Shah & Prof. Gurpreet Shah

27-12-2014 13:46:46

Fact File Project : Raipur Airport Client: Airports Authority of India Principal Architect: Creative Group, New Delhi Location: Raipur, Chhatisgarh Global Associate Architect: Frederic Schwartz Architects & Gensler, USA Design Team: Prof. Charanjit Shah (Founding Principal) & Ar. Gurpreet Shah (Principal Architect) Civil Contractors: Era Infra Engineering Site Area: 79 Acres

N

amed as the Swami Vivekananda

design of the terminal building, the liaise

airport, the Terminal accommodates

emphasis on the vastness of the spaces,

8, 17,600 domestic and international

the visual experience of the sky and the

passengers. Segregating the arrival and

subtle landing on the ground with the

departing spaces, the new bi-level terminal

terminal building as catalyst integrating all

with an area of 18,500 sq.m houses two

three. The internal planning of the termi-

hardstand hold rooms and gates. However,

nal has resulted into an efficient organiza-

the proposed expansion plan shall facilitate

tion of passenger circulation and security

an area of 25,000 sq.m and four gates,

enhances the vibrancy of the spaces.

catering to the future expanding needs by 2015/16.

Structure

The integrated terminal is an elegant

The iconic roof of the structure formu-

modern structure defined by a high-tech

lated is a resultant of the strenuous task

aerodynamic building offering a smooth

requiring the design and assimilation of

transition to its passengers from the flight

more than 14,500 tubular members. The

to the city. Its organic form, deriving its

curvilinear roof creates a unique floating

genesis from an “Avian” is conceived with

effect. Each primary truss is supported by

a sliced dome at the centre and multiple

steel columns with flaring arms on each

wings elevating the roof profile towards

end having gained the name of “Tree

the sky. The slicing of the roof profile maxi-

Columns”. The double curved roof has a

mizes the daylight, while emitting light

unique curvature to achieve the iconic

in the sky making it visible at night. The

form and skylights, which is at par with the

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standards using tubular trusses. The skylights thus created add to the savings on electricity consumption as artificial lighting is not required during day time.

The sleek conical RCC columns supporting Conical base plate sprouting the steel members, leading to the primary truss please the eye as architectural and structural elements of expression.

The

unique intersection of secondary trusses from adjacent bays at different levels create the Skylights highlighting the geometry of the space frame, further defines the structural framework permitting natural light to permeate into the terminal building depicting a constantly changing pattern of shadow and light.

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cellular insulated translucent panels of

building is further cooled down and shaded

skylights, accommodating a largely span

with trees. A double insulating glass unit,

spaced roofing system and the curb side

provided on the South-West, South-East

canopy done with polycarbonate sheets

and North-East not only ensures an insulat-

and high performance tinted toughened

ed envelope, but also preventing air leakag-

glass, lends an extremely symbolic and

es in the building. A natural glare free light

high-tech appearance to the built form.

is emitted on the South-East and South-

The rear side of the air-side corridor is

West facades. Provision of overhangs, roof

designed to be evolved from a “spaceship”

projections and fins prohibit sun and glare

which is attained using a louvered tube

penetration into the building. The “Green

form.

Ground Parking” uses grass track pavers

An amalgamation of intelligent use

for car park area facilitating ground water

of materials and technology, the façade

recharge and reducing heat Island Effect

of the terminal, is adorned with structural

creates a pleasant micro climate around

glazing, resulting in an array of sleek “bow trusses”. The inclined glass façade, lends a unique translucent appearance, visually welcoming the passengers into this structural marvel. The specially designed hinged connection at the base allows constructability and takes care of the rotational moment generated due to wind.

AWARDS

the terminal building city side.Achieving

Engineering Watch Public Choice Award, 2013

43% reduction in water consumption, the terminal building complies with the ECBC (Energy Conservation Building Codes) for

Best Planned Airport, CBR Transportation Awards, 2013

attaining the energy savings. Abiding by the energy saving scheme the airport terminal is equipped with T5 light fittings with

Best Airport Award, National Tourism

automatic perimeter light sensing controls.

Award, 2012-13

All thermal insulants and refrigerants are

Steel – Sculpting Design

endowed with substances with zero Ozone

The flexibility of steel to create a large open

Best Infrastructure Project of the Year,

span structure with limited columns. The

INSDAG 2011-12

depleting potential (OPD).

Simply choosing steel as a building material enabled the architect to deliver

surreal form of the building was realized the ground level, the courtyards are sunk

unrivalled sustainability performance for

possible to construct the exact computer

and with a Curvilinear stream flowing from

all its subsequent life. Its superior strength-

engineered design.

east to west through a patchwork of lush,

to-weight ratio gave architects, complete

Integration of steel frames, reflective

colorful perennials. Vertical gardens and

flexibility to achieve their most ambitious

metal panelling, skylights and façade glass

lush palm groves rise from this patchwork,

design. Choosing a steel-framed building

has enabled to achieve large, wide open

delivering a diverse visual palette of flow-

is the simplest and most effective way to

spaces with natural light in abundance.

ering perennials and foliage to passengers.

reduce waste.

The architects vision and creativity in dou-

This courtyard creates an intimate sym-

With the Aviation, Architecture soaring

ble curves has been realized.

bolic relationship with the terminal’s form,

high, Creative Group continues to design

delivering an enriching experience for the

and develop wonder Gateways for the

passengers, visitors, and employees.

Country. Mentioning some of the many

by the malleable nature of steel, making it

Native Tribal Art

feathers in their cap - The Development

The sunken landscaped court encompassing a central garden forms an exceptionally

Sustainability

delightful feature of the terminal structure.

A pioneer in designing sustainable air-

Vadodara Airports each with an identity of

Adorned with an array of historic Bastar art

ports,

carefully

its own showered with its Energy-Efficient

sculptures, the architects patronized the

planned and implemented various active

Concepts. Under Prof. Charanjit Shah’s and

age old regional art of Chhattisgarh, lend-

and passive green measures, making use

Ar. Gurpreet Shah’s intelligent and scho-

ing a sense of pride and individuality to the

of the best available resources. Retention

lastic approach Creative Group continues

terminal. Visible from the mezzanine and

of storm water and rain water harvesting

to create new Levels of Expertise in the

security check areas, the courtyard serves

recharges ground water, to ensure judi-

vast and Ever-Growing field of Design –

to segregate the security areas and the

cious and energy efficient functioning of

Architecture, Urban Planning and Interior

hold spaces. This concept stems from the

the terminal.

Designing.

the

architects

of Chennai International Airport, Goa and have

desire to augment the visual experience

A high thermal mass structure, with

with refreshing areas and exclusivity. At

highly insulated walls and roof, ensures the

www.creativegroup.co.in JANUARY-FEBRUARY 2015 • DESIGN MATRIX 117

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Design Promo

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LIVELY LUXURY

Preeti Rao

The Surajkund Penthouse is a contrast of strength and delicacy; minimalism and quirk and multifarious textures, yielding an exemplary modernism that stands the test of time.

I

magine a penthouse perched atop a luxury apartment complex in one of the greenest areas in the city. Imagine a roomy and

airy apartment, which has sunlight filtering in through large bay windows and where the view changes dramatically from day to night. Imagine a bachelor residence that is comfortable, warm and welcoming, and yet, modern, youthful and minimalistic.

Designed by elitaire, a unit of erstwhile Dolphin Group, it brings together a contemporary sensibility, and yet keeps alive the individuality of the owner. The brief was to retain a modern appeal, and yet give the apartment a sense of space. The use of colour palettes like whites, greys, hues of yellow and certain sections of tile work gives a playful element to the minimalist design. The basic layout of the space conceived is a fusion of contemporary design, using clean straight lines and along with elements of industrial furniture. Yet, the apartment also retains touches of individuality and splashes of colour. The original penthouse doors have been replaced by glass doors throughout the apartment to enhance the view of the Aravalli Hills. The placement of the glass doors also employs the penthouse as environment friendly as JANUARY-FEBRUARY 2015 • DESIGN MATRIX 119

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it allows partial sunlight and the window

er completes this area. The lobby and din-

to the long rectangular lights on the ceiling

shade helps buffer it a little. The dining and

ing area have all been furnished with indus-

of the lobby.

drawing area has used light pastel shades

trial finish furniture and accessories, which

The creation of the master bedroom by

to achieve a smart masculine look, and yet

gives it a strong and contemporary charm,

demolishing the wall between two rooms

is perked up by some interesting corners.

as well as a rugged masculine feel. Lights

along with an addition of entertainment

In the formal drawing room, a shiny yellow

have been used all across the area to cre-

space adds extra space to the entire apart-

trolley doubles up as a bar, and is offset by

ate small installations within themselves.

ment. Elegantly appointed with the most

a textured dark brown wall. On the other

From ceiling lights, to hanging lamps and

eclectic furnishings the space comes as a

side, two barber chairs with colourful cush-

chandeliers as well as embedded lights,

surprise. Similarly, the entertainment room

ions liven up the formal seating area.

there is a play of creating charming nooks

is a clean, unfussy space, which uses basic

The lobby forms a cosy nook, with

and corners just with the lighting itself. The

wooden flooring to contrast with striped

interesting tile textures and wall finishes.

lights almost become a part of the decor,

white walls. The highlight of the room is

An elegant chair set with a table cum draw-

from the delicate hanging lights at the bar,

the functional and comfortable seating

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which is lightened up by colourful kitsch cushions and the large TV screen in a cabinet. In one corner an old sewing machine table has been changed to be part of a desk and combines vintage elements with clean modern lines. Quirky elements find place all across the apartment, from the sewing machine table which has been converted into a study desk or the metal and wood accessories that pay ode to modern industrial design. Wall finishes from snake skin, to stripes and tile, all find way to create niches and corners within

The use of contemporary d’mart Exclusif

of pedigree and experience in working with

the apartment. All the materials form the

artwork and few repainted and enhanced

some of the best furniture and accessories

tiles; to the wall-finishes and light have

industrial art and accessories reflects the

manufacturers in the world. élitaire’s panel

been imported from the best vendors

classic elegance. Apart from the industrial

of interior decorators and architects bring

in Italy. Despite the use of minimally fur-

furniture, a lot of the other furniture has

the knowledge to execute large scale, as well

nished rooms, the combination creates a

been manufactured by élitaire, which has

as niche projects; their expertise promises to

sense of elegance, and yet has a youthful

manufacturing facility in Delhi itself, apart

create magic from the very scratch. Under

appeal. Highly refined, the furniture and

from its imports wing.

the dynamic vision of Preeti Rao, Creative

materials of the penthouse were chosen

Director, élitaire group intends to be a trend

for the kind of durability that can only be

About elitaire

forecaster and leader in premium and luxury

achieved through superb quality and ease

élitaire, is a multi-dimensional brand that

interiors with meticulous attention to detail

of care that, of course, have beauty as their

offers architecture and design consultancy

and an inherent understanding of the sensi-

natural extension. In terms of the decor,

services, as well as a retail division with the

bilities and requirements of each individual

the residence strikes a balance between

largest selection of premium furniture and

project and the diverse portfolio of interna-

formal and casual, with a range of tradi-

artifacts under one roof. A sub-brand of

tional brands it represents.

tional and modern furnishings orches-

the erstwhile Dolphin Group, élitaire brings

trated in spare yet comfortable resembles.

together technical knowledge with decades

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Photo Feature

DESIGN SHINE T

he world’s leading trade show Maison & Objet to be held in May 2015, is synonymous with home decoration and design. Gauri being a regular visitor at

the Maison & Objet, adds, “What interests me is the unique offer and experience of the show, which is a great source of inspiration not only for décor but also to expand one’s mind set and lifestyle. The creativity at Maison & Objet is simply exciting for any person whether in design or in general habitat. So is ‘The Design Cell’, a boutique with a differencea melting pot of ideas and discoveries of creative thoughts and objects.”

The world is “Maison” at ‘The Design Cell’- with a myriad of décor collection that this globe trotter has handpicked from her travels all over the world! The look, the objects, the presentation, the ambience, the feel makes you feel at “Maison” as soon as you enter it! The array of colours, textures and objects all blend in harmony despite their contrasting styles and moods and co-exist in perfect accord. The store is

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Gauri Khan, The Design Cell and Raj Anand, of Maison&Objet; recently co- hosted a champagne evening with Kaykasshan Patel for a sneak peek into the attractions of the forthcoming Maison&Objet, the ultimate international décor show destination.

frequented not only by home owners but also by designers as well as architects. Chic and classy, ‘The Design Cell’ is not just a boutique, it is a home that translates the design sensibilities of Gauri Khan. The store showcases a new Paris themed line to commemorate Maison& Objet along with a few of her own creations (the ceiling spread that is a collage weaved by her own saree borders).“We are very happy to be hosting this preview at ‘The Design Cell’ since it reflects Gauri Khan’s passion for home decor. This is the first time the show will be held in Miami and we are excited to bring a glimpse of the same to Mumbai’s discerning clientele,” adds Raj. In attendance for this special evening at The Design Cell were like-minded guests. Shahrukh Khan lent support to wife Gauri, as did Arif Patel to wife Kaykasshan. Raj Anand was seeing playing gracious host as the guests exclaimed about the collectibles and about the amazing creativity seen at the Maison & Objet. www.thedesigncell.co.in www.maison-objet.com/en

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T C U D O R P

H C N LAU 50 EG a Slim Sliding from Geet Aluminium

tem ly launched auminium sys Geeta Aluminium recent (EG) ove gro an ed on the Europe windows and doors bas t 12f to up ned s can be ope design. These large window y The e. sid out d view of the and offers an uninterrupte interlock (35 mm), which ed forc rein also have a slim ing it of the windows, while giv maintains the sturdiness r nte cou to d cision engineere a sleek look. They are pre m ble pro n mo or more a com wind loads up to 2.0 KPa er gs during extreme weath ldin bui faced in high-rise le izab tom s are 100% cus conditions. These window Bungalows and Second for e abl our and are most fav ilable Sliding Windows are ava Homes. Geeta 50 EG Slim d, Roa rni Cha le, wrooms in Par exclusively at Geeta Sho Thane and Nashik. ww w.geetaaluminium.co

m

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H Sujan Impex brings Agora’s new collection SujanImpex Pvt Ltd, a leading company into the textile architecture and distributor of leading names like Serge FerrariFrance, Gale Pacific- Australia, and Sauleda- Spain, has forayed into luxury fabrics for indoor and outdoor use by the name of Agora. It combines the best of two Spanish fabric manufacturing companies: Sauleda and Tuvatextil giving consumers high-end results. The new collection is called “New White and Colour Collection”, available in various colours and designs can be elegantly mixed and matched to give a personal touch to the furniture. www.sujanimpex.com/ www.sauleda.com

Candle Centerpieces by Magnificence Magnificence by Shalini Beriwal have introduced the range of Designer Candle Centerpieces to orn ate one’s display units and centre tables, and if decorated with metallic ornaments, it adds oomph and gives a charismatic look where used. Availab le in different shape, colour, pat tern, size and scent; these designer candles are great for mood enhancement and creating a right atmosphere.

Tel: 011-65022830

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D’Decor presents Kids Collection recognized as D’Decor predominately ngs brand, ishi furn a premium home t and dramatic ran vib of launches an array for your little ally eci esp decor collections prises of quirky ones. The collection com cur tains with and s set g cushions, beddin prints and bright and lively animated oubtedly und l wil t tha car toon pat terns, to the nt me ele fun add a positive and children’s room.

Tel: 022 - 66782030.

Shades of Wood Collec tion by Notion Notion,

a pioneering br and in wooden flooring have in “shades of woo troduced d collection” in lighter to darker Flooring at Lam shades of Woo inate and Engine den ered hardwood collection is re floor. The sistant to many of the outdoor discolour othe agents that can r flooring mater ial s. The wear lay stains and smud er protects it fro ge; it also resists m fading from UV making it popu light exposure lar in sun room s. The collectio kitchens, basem n works well in ents, and bathro oms. w w w.notion.ne t.in

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Bathline Sensations launches Aquamass Bathtubs With the new classy range of Aquamass Bathtub from Bathline Sensations are luxurious and available in an array of styles, which will give one unique bathing experience. The prices of these bathtubs are on request and are exclusively available in India at Bathline Sensations. With unique features and design, these bathtubs create a calming daily escape from the busy world and guarantees bathing satisfaction.

Tel: 011-47690000

Luxurious Outdoor Sofa Collection by IDUS Outdoor Sofa Collection at IDUS is almo st maintenance free and having UV resis tant Fiber, which is mounted on a stable hot gava nized frame. It endures all kinds of weather and it requires a wipe off with a moist cloth . The pieces of furniture come in black, white and brown.

The ultimate in outdoor space desig ning, this collection adds a remarkable touch to a balcony, back yard, porch or a garden space.

Tel: 011- 45888000

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GLOSSARY IFC: MRJ Laminated Wooden Flooring

www.geetaaluminium.com

Tel: (044) 2660 5995 Email: info@uniply.in

MRJ Trading Pvt. Ltd.

Pg. 6: Concept Dekor

F/201, Shyam Kamal ‘C’ Bldg., Wing 1,

Surface Dekor (India) Pvt. Ltd.

Agarwal Market, Vile Parle (E),

Abdul Satar Lakdawala Comp.,

Mumbai – 400 057.

Jogeshwari-Vikhroli Link Road,

MRJ Trading Pvt. Ltd.

Tel: (022) 2618 7132 / 2613 1442

Jogeshwari-East, Mumbai – 400 060.

F/201, Shyam Kamal ‘C’ Bldg., Wing 1,

Email: flooring@mrjgroup.in

Tel: (022) 2824 2424/2836 2424

Agarwal Market, Vile Parle (E),

Email: surfacedekor@gmail.com

Mumbai – 400 057.

Pg. 7: Rumors India

Tel: (022) 2618 7132 / 2613 1442

402-3, Hyde Park, Saki Vihar Road, Mumbai 400 072.

Tel: +91 80 6569 4949

Tel: (022) 6783 7777

Email: sales@rumorsindia.in

Email: info@ebco.in

www.rumorsindia.in

Pg. 1: Ebco Pvt. Ltd.

www.ebco.in

Pg. 16 & 17: Le Cdeor

Email: artifacts@mrjgroup.in

Pg. 18 & 19: Uniply Doors Uniply Industries Ltd.

Pg. 2: LG Hi-Macs

Pg. 9: Travette Engineered Hardwood Flooring

New Patel Sawmill Group

MRJ Trading Pvt. Ltd.

204/B, Vertex Vikas, Sir M V Road,

F/201, Shyam Kamal ‘C’ Bldg., Wing 1,

Tel: (044) 2660 5995

Andheri (East), Mumbai – 400 069.

Agarwal Market, Vile Parle (E),

Email: info@uniply.in

Tel: (022) 2683 3377 / 0952

Mumbai – 400 057.

Email: decorexsol@gmail.com

Tel: (022) 2618 7132 / 2613 1442 Email: flooring@mrjgroup.in

#52, Harleys Road, Kilpauk, Chennai – 600 010.

IBC: Jalaram Corian • Agar Bazar, S.K.Bole Road,

Pg. 3: FINfloor Laminated flooring

Pg. 10 & 11: Durian Chairs

Near Siddhivinyak Temple, Dadar,

MRJ Trading Pvt. Ltd.

Durian Industries Ltd.

Mumbai – 400 028.

F/201, Shyam Kamal ‘C’ Bldg., Wing 1,

401, The Summit, Western Express

Tel: (022) 2431 8444 / 8555

Agarwal Market, Vile Parle (E),

Highway,

Email: jalaram_timber@yahoo.com

Mumbai – 400 057.

Vile Parle (E), Mumbai 400 057.

Tel: (022) 2618 7132 / 2613 1442

Tel: (022) 2626 9000

Email: flooring@mrjgroup.in

Email: info@durian.in www.durian.in

Pg. 4: Design Matrix

• 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400 053 Tel: (022) 2632 7733 / 34

F/201, Shyam Kamal ‘C’ Bldg., Wing 1,

Pg. 13: Uniply Elementz Decorative Veneers

Agarwal Market, Vile Parle (E),

Uniply Industries Ltd.

Mumbai – 400 057.

#52, Harleys Road, Kilpauk,

Tel: (022) 2618 7132 / 2613 1442

Chennai – 600 010.

Durian Industries Ltd.

Email: advertising@mrjgroup.in

Tel: (044) 2660 5995

401, The Summit, Western Express

Email: info@uniply.in

Highway,

MRJ Trading Pvt. Ltd.

Pg. 5: Geeta Corporate Ad. D/4, Ansa Industrial Estate,

Pg. 15: Uniply Engineered Veneers

Saki Vihar Road, Saki Naka,

Uniply Industries Ltd.

Andheri (East), Mumbai – 400072.

#52, Harleys Road, Kilpauk,

(M): 0 99 3080 6685

Chennai – 600 010.

Geeta Aluminium Company Pvt. Ltd.

Email: jalaramvnf@gmail.com

BC: Durian Products

Vile Parle (E), Mumbai 400 057 Tel: (022) 2626 9000 Email: info@durian.in www.durian.in

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935, Bhagwandas Wadi, Behind Kismat Talkies, Off. V. S. Marg, Prabhadevi, Mumbai - 400024

Design Matrix Jan-Feb 2015 vol5 Issue 2.indb 129

(022) 2431 8666 / 8777

27-12-2014 13:47:31

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