Design Matrix July Aug 2013

DESIGN MATRIX • JULY-AUGUST 2013

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

July-August 2013 VOL. 3 • ISSUE 5 • `100

alkesh gangwal A Paprika Media presentation

“Every construction site in the city displayed a billboard that carried the name of the architect.... This inspired me to join architecture.”

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n initiative of MRJ creations, Design Matrix is a bimonthly magazine offering a sneak peek into the latest design trends and related aspects in the world of architecture by covering leading architects, designers and their design with

a fresh perspective. Being the founder of Design Matrix, with a rich experience of four decades in this industry, I am delighted to present a power-packed edition to our dear readers. I thank all the architects and designers, who contribute wonderful concepts to our editorial desk, thus adding value to our magazine. I owe my thanks to our readers and strongly feel it is your support and the goodwill that has made Design Matrix, an esteemed publication in the architecture and design arena.

Our cover story depicts Ar. Alkesh Gangwal from Aurangabad, a city of rich cultural heritage. A conversation with him made me wonder about various issues regarding the sorry state of some of India’s heritage sites. India has made a remarkable presence on the global map as a major tourist destination. We are proud Indians; it is high time to open up our minds and think what we have to offer to the tourists. We pompously chant the mantra ‘Athithi Devo Bhava’, but do not stop a while to think… are our guests offered with right facilities during their stay. Let us join hands and work together for a solution to make our country truly a tourist haven.

On our readers’ request, we have introduced Metamorphosis, a presentation of sketches resulting into final design. Hope my architect friends will send their valuable contribution, to take it further...

Happy Reading!

Manohar Jhunjhunwala www.designmatrix.co Now follow us on www.facebook.com/DesignMatrixMagazine Cover Photograph: Nitin Goje 10 DESIGN MATRIX • JULY-AUGUST 2013

CON TEN TS 18 DESIGN MATRIX • JULY-AUGUST 2013

22

112

62

54 COVER STORY

ARTY-TECHTURE

A walk through with ar. alkesh gangwal

Gambling ambience at Dyutta, a special space at Le Sutra. pg 102

his journey, projects and fetish for billboards… pg 22

TREND CORNER Sketches to final design. pg 48

Experience great at Chromakey; a multi –designer store. pg 106

GLOBAL EYE

CASE STUDY

Highlights from Clerkenwell Design Week.

Manipal Museum of Anatomy and Pathology by Idiom. pg 108

METAMORPHOSIS

pg 54

RESIDENTIAL DESIGN

INSIGHTS

An enthralling design. pg 62

Focus on using aluminium for construction and designing windows. pg 84

DESIGN ASPECT The success story of Goldmine Project

CORPORATE DESIGN

Consultants. pg 70

Sejpal Associates and Ar. Brinda Shah

HAPPENINGS The power of Sonia…. Sonia all over…. mounting global heights. pg 112

ETC Want to be a Floral Designer? Think of Institute of Floral Design. pg 118

share unique corporate designs. pg 86

HOME STYLING Adding life to the inanimate. pg 76

PRODUCT LAUNCH YOUNG GUNS The story of a budding Architect,

MY SPACE

A showcase of vibrant product lines. pg 121

Abhishek Prabhu. pg 98

EVENTS

Simple smart steps for home care during monsoon, a mindshare by Ansa Interiors.

CREATIVE IDEAS

pg 82

The mantra of Elephant Design pg 100

An information guide for events across the globe. pg 127 JULY-AUGUST 2013 • DESIGN MATRIX 19

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

May-June 2013 VOL. 3 • ISSUE 4 • `100

Nina Puri

“There is nothing perfect. I believe being perfect and reaching there is a continuous process.”

Design Matrix_May-June 2013.indb 1

4/27/2013 8:31:29 PM

We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages.

Please email to: editor@designmatrix.co or write to Design Matrix, MRJ Creations Pvt. Ltd., C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.

20 DESIGN MATRIX • JULY-AUGUST 2013

INBOX

The May- June issue of Design Matrix is

it not only focus on the professional front,

well presented. The cover story feature

but also the personal life of an architect or

on gorgeous Nina Puri is interesting. The

a designer which is very inspiring for new

spotlight on Nom Nom brought a feeling

comers like me.

inside me, as if I am experiencing a great dining in the charming and welcoming Asian

Shom Chatterjee Kolkata

Cuisine restaurant. I wish the entire team of Design Matrix, great success and I am eagerly

The article on institutional design, highlighting

waiting for the next issue.

the Janki Devi Public school is a mind blowing

Renuka Mistry Mumbai

concept. Personally, I would like to see more of such projects in the forthcoming issues of

Design Matrix. The entire magazine is well I am a regular reader of Design Matrix. I

presented and interesting.

Rutuja Patil Bengaluru

find Global Eye as the most interesting section, it presents global trends. The Event Reports keeps us updated about the current happenings in the industry. I like the fact that

Good content and good images create a

the articles are well supported with good

wonderful magazine. I see Design Matrix to

visuals, this is one of the reason that I can

be a perfect blend of both the elements and

say Design Matrix is a wonderful design led

that is why I can say it is my choice. I must

publication.

congratulate your design team for presenting

Bhavesh Gajjar Gurgaon

a wonderful layout. The selection of images

by your team makes every edition attractive.

All the best to Design Matrix!

The images laid out in the story of Residential Design are very eye catching. All the articles

Jyoti Solanki Mumbai

are just superb. I would like to personally congratulate the Design Matrix team for

I like reading Design Matrix as it covers

bringing out a well presented magazine to

projects from different streams- be it

the readers’ desk. Kudos to Design Matrix.

residential, corporate or hospitality arena….

Maria Joseph Goa

This is what makes your publication stand

out from the other interior publications. The

article on Aluminium, as an eco –friendly The creative ideas segment featuring

material, was a great informative piece and

Visionnaire in the May-Jun issue was a real

as a regular reader of your publication, I

treat for eyes with mind-blowing images.

would say continue publishing this type of

With interesting story lines and great

knowledgeable pieces in the near future.

presentation, the magazine has an archival value. I enjoy reading the cover stories, as

Karishma Mhapadi Mumbai

JULY-AUGUST 2013 • DESIGN MATRIX 21

Cover story

ar. alkesh gangwal

Transforming dreams into

REALITY “Where there is a will there is a way”, believes ar. alkesh gangwal and this is precisely the mantra that led him towards the pinnacle of success. In a friendly chat with Marilyn M., he walks through his experiences in his journey towards becoming an established architect.

Proſle Images: Nitin Goje & Ankkush Takkalkar Project images: Sebastian Zachariah

22 DESIGN MATRIX • JULY-AUGUST 2013

JULY-AUGUST 2013 • DESIGN MATRIX 23

H

ailing from Aurangabad, his forte

age student. It took me two years to clear

I really strived hard to get admission in

includes commercial, residential,

my HSC exams. Somehow, I managed to

architecture. I got admission for diploma

institutional and retail projects.

get 52 per cent marks.

in interior designing at L S Raheja School

“We believe in developing a deep sense of

I had a flair for drawing and this ignited

of Architecture, Mumbai. I completed the

understanding with our clients’ objectives

my ambition to be an architect. Both my

course and simultaneously cleared HSC. At

and help them achieve those through

father and my maternal uncle had joined

that time, a new college namely SPSMBHS

economically viable solutions and error-

architecture, but unfortunately they could

School of Architecture was established in

free

not complete the course.

Kolhapur and fortunately with the help of

operations,

thereby

facilitating

continual satisfaction,” says ar. alkesh gangwal.

Like a ray of hope, I decided to complete what they had left behind. In those

Ar. Anjan Varde, with whom I was working those days, got admission in that college.

days, every construction site displayed

Did you aspire to become an architect as a child; if not what inspired you to get into this profession?

a billboard that carried the name of the

I belong to a simple middle class family

Going back to the early days of your education in the stream of architecture, can you share something with us?

in Aurangabad. I have done my schooling from Holy Cross English High School.

Throughout my schooling, I was an aver-

24 DESIGN MATRIX • JULY-AUGUST 2013

architect designing the project. This inspired me further to join architecture.

Do you remember anything in particular that you did in college to pursue your dreams?

I read books of Ar. Charles Correa and Ar. B. V. Doshi – the masters of Indian Architecture. Since then I cherished a dream of working with Ar. Charles Correa after completing my education.

How were your initial days of practice as an architect?

In the third year of architecture, every student is supposed to undergo an internship of six months. I joined Ar. Madhav Naik in New Delhi. After completing my internship, I returned back to Kolhapur and completed my degree. I was a topper in Design, and this helped me to make my dream come true. I joined Ar. Charles Correa’s office and worked with him for more than two years.

We would love to know your experiences with renowned Ar. Charles Correa.

When I joined his firm, my colleagues told me that he is a perfectionist and could not tolerate a single mistake done in his office.

He had an international style of working with projects in the UK, US and Mauritius.

I believe that he is the one who has mentored me and taught me what design means in the real sense. I owe a lot to him.

I would like to share a small incident with you.

I was given a small assignment by a senior at Correa’s office to draw a section that depicts a swimming pool for a Permanent Mission of India (PMI) building in New York. I drew a small drawing on A4 size and was in air thinking that I have drawn a beautiful drawing. Those were the days when there was no email system; the only way to send any communication was through fax. With confidence, I sent the fax directly to the client as Ar. Correa was out of town. All the communications done in his absence were sent to him. Next morning I was called around 10 am to meet Ar. Correa. I was expecting an appreciation but to my surprise, he trashed me like anything and expressed extreme anger for missing out levels in the drawing. I got very upset. In the evening, after taking a cold shower, I realised that Correa’s displeasure was for my betterment and with this optimistic feeling, I moved on further and still continuing....

JULY-AUGUST 2013 • DESIGN MATRIX 25

Tell us something about your organisation and team?

technologies, systems to conserve energy and save natural

We are a team of architects and interior designers with a thor-

resources. We urge to our clients to go a little extra ahead and

oughly professional approach. Our USP is to maximise utility for

help us execute those systems which would lead to energy con-

our clients by providing specialised skills, which is a growing

servation and its efficient use. The uses of solar panels, LED lights,

need today. We primarily focus on design and design develop-

recyclable materials and environment friendly paints, are few

ment aspects.

parameters to go green.

What kind of projects you undertake? Would you like to specify any good projects in particular?

How long it takes to complete a project?

Our main area of focus involves interior projects as they provide

fied time as per the scale of the project. However, it depends

us with an opportunity to play with different materials in a short

on numerous aspects like disbursement of timely payment by

span. We undertake architectural projects and I believe all our

the client & the working speed of executing agencies as per the

projects are attempted to be the best and we ensure that what-

demand of the particular site.

In design we continuously try and evolve various means,

In Aurangabad, we are known to complete the projects in speci-

ever projects we undertake are completed within the stipulated timelines and budget.

Can you describe your working patterns?

In our office, we are strong followers of Le Corbusier and his phi-

Do you follow any green parameters while designing your projects?

losophy of the modular... we develop the design concepts, take

Yes... how can we ignore such an important concern?

drawings. Material palette, budgetary analysis and BOQ being the

26 DESIGN MATRIX • JULY-AUGUST 2013

approval from the client and then make models for final working

back bone for smooth execution of the project. We follow a tradi-

penny extra, makes me uncomfortable to such an extent, as if I

tion of submitting all the drawings to the client in one stroke. I

have wasted my own money.

am very particular that no alterations are made after approval of the final design.

How do you overcome your challenges?

Patience is the best medicine to combat our day to day challenges.

Tell us something about your first project? me, as I was out of town for my education and for building my

Can you share your experiences as the Chairman of IIAAurangabad Centre, during 2010-12?

career. I got my first project from my father’s friend to do interior

Aurangabad has two architectural colleges and the city has around

renovation of his electronics showroom. With passion and dedi-

200 practising architects. During my tenure as the Chairman, we

cation, I worked for 10-12 hours a day, to translate my thoughts

organised various events for students as well as members of IIA-

into reality. Explaining every minute detail to the contractors and

Aurangabad Centre to get a global vision of what is happening in the

the carpenters was a real challenge faced by me. I completed the

arena of architecture. We invited more than 25 distinguished archi-

project in just 4 ½ months.

tects across India and overseas. The sessions were eye-openers to get

Way back in 1993, I established a small firm when no one knew

insights of the ongoing trends, for the entire fraternity.

What are the norms that you follow while designing a project?

All our designs are created out of fresh thoughts. Material pal-

Hailing from a city of rich cultural heritage, what you would like to offer the city?

ette is of prime concern in our designing. I travel extensively and

I aspire for a city with clean and healthy environment. Ajanta and Ellora

come across many new materials. I ensure that there is no mate-

caves being one of India’s very popular tourist destinations, it is neces-

rial repetition in my projects. I am extremely careful while select-

sary to take drastic steps to create better infrastructure. Proper facilities

ing any new material and see that it comfortably fits in my client’s

& environment can definitely attract larger number of tourists to expe-

budget. My client is like a family member to me. Spent of even a

rience the beauty of these impressive and enthralling monuments.

“Our USP is to maximise utility for our clients by providing specialised skills, which is a growing need today. We primarily focus on design and design development aspects.”

JULY-AUGUST 2013 • DESIGN MATRIX 27

What is your success mantra?

My work is my passion. Hard work, attention to details and dedicated efforts for the best output drives us ahead.

What message would you like to give to the younger generation?

Be passionate about what you do. Work with utmost commitment and high level of integrity. Do not believe in shortcuts and these principles will surely pave your way towards success.

Where do you see yourself in the next ten years?

Focussing more on challenging projects that would help us grow as designers, to tackle international projects in years to come...

Personal Diary: Family plays a crucial role in shaping our personality.

How has your family helped you, to reach the path of success?

My mother, wife and everyone else in the family are extremely supportive. I lost my father at a young age. After him, it was my mother who educated me, and with her blessings, I am here today. Smita, my wife is very understanding. While I’m travelling, she takes care

28 DESIGN MATRIX • JULY-AUGUST 2013

of my home and office without any complains. My kids Ayush and Sanyam are the eternal source of pleasure at home.

Do you dream of your children as next-gen architects?

Yes.... I’m lucky that my elder son Ayush opted for Architecture as his career. He is now in the 2nd year of Architecture, in Mumbai. San-

Rapid fire: Birthday: 1st October

yam the younger one is in Std. VIII. I give my children full freedom to decide what they aspire to become in their lives.

How do you start your day?

I wake up at 5.30 am and take an hour long walk. After which, I prefer a cup of green tea while reading the newspaper. I skip breakfast, take an early lunch and am in office by 9 am. 2pm is the break for snacks. Normally I work for 10-12 hours a day.

How do you spend your leisure time?

Reading habits: Architectural and interior magazines and spiritual books.

Hobbies: Listening to music – classical and spiritual – and watching entertaining movies.

Favourite movie: Jodha Akbar. I must have watched it more than 15 times, as it is one movie which I feel is very well-presented with fine minute details.

My leisure time is for close friends and family. I must say that I am fortunate enough, to be always surrounded by caring and loving friends.

Favourite pass-time on weekends: I love cooking on Sundays.

What you would have been, if not an architect?

I cannot imagine what I could have been, if not an architect.... probably running a grocery shop...

alkeshgangwal@rediffmail.com

JULY-AUGUST 2013 • DESIGN MATRIX 29

Atul Save’s Residence

30 DESIGN MATRIX • JULY-AUGUST 2013

W

e

bungalow

bedroom and two bedrooms for the sons.

Yogendra Ballal, the landscape archi-

for Mr. Atul Save, who is an

designed

a

A lounge which overviews the living room,

tect, was deeply involved in creating all the

industrialist and a politician.

is specially designed for family interaction.

designs of landscaping.

The bungalow is located in the newly

The terrace on the second floor is convert-

The theme of the design revolves

developed area of the city.

ed into a courtyard with a deck, a water

around the play of light, through vertical

body, spa, gymnasium and recreational

fins. The fins play a dual role of safety grills

areas.

as well as ensure privacy. One can see a

The entrance is welcoming with a wooden carved door and the house comprises of three floors. The ground floor is

The water body is covered with a smart

lot of greenery through the vertical fins, in

designed for public living with a living

roof with louvers, which are mechanically

addition to lovely flower beds. Lotus is the

room, drawing room, parents’ bedroom

operated to control the light quality to

theme of the backdrop, of the gymnasium

along with kitchen and dining. The first

enhance the spaces according to desired

and courtyard.

floor has private spaces like the master

mood.

JULY-AUGUST 2013 • DESIGN MATRIX 31

32 DESIGN MATRIX • JULY-AUGUST 2013

LMS Jewellery Showroom

T

his is the first of its kind jewellery showroom, located in the heart of the city with three floors above the ground and two basement floors for

parking and services.

Each floor is designed with different themes, based on the product line displayed. The ground floor is designed for the silver; the first floor is for gold and the second floor is dedicated to diamond jewellery.

The ground floor is designed in shades of grey to enhance the silver products, while the first floor is designed in white as it symbolises purity. The shade of white used in furniture and ceiling on this floor enhances the beauty of gold jewellery.

The floor for diamond jewellery is designed in black, with LED lights continuing from floor to wall to ceiling creates rings of light. A lounge on the second floor is the JULY-AUGUST 2013 • DESIGN MATRIX 33

34 DESIGN MATRIX • JULY-AUGUST 2013

centre of attraction, where shoppers can relax.

The storage cabinets are designed in sliding panel which enables the display to revolve, and also serves as a window display. This unique customised design of the panel has increased the display by two and half times.

This showroom is centrally air-conditioned with all services planned and integrated in a very tight space. The south and the west sides are dead spaces utilized for services.

The east and the north facade is treated with designer floral motif metal jali, which not only gives safety to the showroom, but also creates interesting play of light and shadow, enhancing the interiors.

There is a plant bed with dense plantation in between the designers metal jali facade and the glass.

JULY-AUGUST 2013 • DESIGN MATRIX 35

36 DESIGN MATRIX • JULY-AUGUST 2013

OfÀce for Arch Developers

S

pread over an area of 900 sq. ft. this office space is recently designed for a builder and developer. The office is a union of four shops with a floating mezzanine created in steel with inclined columns and 2” thick metal floor.

The fumed veneer used in this office made the space cozy while the glass partitions

made spaces appear larger than the size. The glass also enabled the penetration of light deep inside the office.

The office space is made up of one main cabin with an antechamber, while the mezzanine floor houses the staff members.

The designer motif tile wall on the backdrop, the canvas paintings on the sliding panels and the rustic floor finishes gives the office a character of its own.

JULY-AUGUST 2013 • DESIGN MATRIX 37

Sameer Bhandari’s OfÀce

38 DESIGN MATRIX • JULY-AUGUST 2013

T

his office was designed for Mr. Sameer, a horticulturist,

On the west side, there is the Director’s cabin and conference

and a real estate developer, who was very particular about

room, while on the east side there is a waiting and reception area.

Vaastu. Hence the south –west corner of the office was

Sandwiched acrylic partitions maintain the privacy.

raised by 6 inches.

No curtains or vanishing blinds are used on the windows. Use

We have taken an approach to use minimal furniture and

of lot of plants creates green atmosphere and functions as a shield

materials. Since the office is small, glass partitions have been used

against the glare from the west. To break the monotony of the

to make it look spacious.

white scheme of the office, red fabric is used on the chairs.

JULY-AUGUST 2013 • DESIGN MATRIX 39

Panhale Residence

T

he client is a business tycoon dealing in construction and real estate. Due to changing lifestyle

and needs of the family, he decided to renovate his existing house. He was taking personal interest in selection of the material, its finish and was also looking for hi-end quality products.

The earlier home had smaller rooms and thus leaving poor light with no visual connections between the ground and the first floor. The renovation process started by removing the internal walls to make the space larger.

40 DESIGN MATRIX • JULY-AUGUST 2013

JULY-AUGUST 2013 • DESIGN MATRIX 41

The wall between the toilets and bedrooms were removed and replaced by glass to make the space look large... use of glass in form of mirror, glass block and glass mosaic added depth to the spaces. The slab above dining area was also removed to create a double height.

Dead wall with glass mosaic connected both the fl Italian marble, fumed veneer exemplified

on

glass mosaic and bed headrest personified the character...designer light fittings and accessories in black and stainless steel added a fl

42 DESIGN MATRIX • JULY-AUGUST 2013

On-going project:

Nisha Construction’s Signature apartments

T

his project consists of sixteen apartments with 3 and 4 bedrooms. The focus of this project was not on conventional design. Each floor has three

flats all open on three sides, allowing good amount of natural light and ventilation.

This building is designed in T shape with 3 wings and the centre area is kept for the services. All flats have individual terrace of 100 sq. ft. with a garden, as against smaller conventional balconies. A special dry balcony for each flat has been provided which is a necessary requirement for all Indian families.

The top floor has been dedicated for a health club and entertainment area. Terrace is designed for having parties and small family get togethers by the occupants. Ground floor has commercial spaces and parking is planned in the basement.

JULY-AUGUST 2013 • DESIGN MATRIX 43

46 DESIGN MATRIX • JULY-AUGUST 2013

JULY-AUGUST 2013 • DESIGN MATRIX 47

Metamorphosis

An innovative table design Naresh Shah & Associates, headed by Ar. Naresh Shah and Ar. Monica Shah, is an architectural design consultancy ſrm, established in 1989. Along with Ar. Naresh Shah and Ar. Monica Shah, the team includes 12 qualiſed designers headed by Ar. Samit Shah.

N

SA is a design consultancy firm providing designs

Design Matrix, introduces a new section called Meta-

for various architectural and interior designing

morphosis, meaning transformation. The sketches con-

projects like Med- diagnostic centres (MRI,CT),

tributed by Naresh Shah and Associates comprise a great

Dentistry, entertainment centres, car showrooms, corporate

design created by Ar. Samit Shah that one can quickly

offices, IT parks and residential projects.

glimpse upon.

48 DESIGN MATRIX • JULY-AUGUST 2013

48

The product: INTERFACE ENTRY

Interface can be defined as a common boundary

CENTRETABLE

48

or interconnection between systems, equipment,

12

ETNRANCE LOBBY

elevation

plan

concepts of human beings.

A Centre Table The centre is activated by the needs of an Indian house. A centre table is something that fills in the requirement of an interface between the systems. This breed of table is the most significant part of the living room milieu. The table being

B

the centroid of the living space fills in the void between the sitting space and the entertaining wall. The inception of this centre table comes with

A

INTERFACE

D

the culmination of all the surrounding forces into the black hole – The Centroid, activating the same, gives birth to Vortex.

C

Vortex In fluid dynamics, a vortex is a region within the fluid where the flow is mostly a spinning motion about an imaginary axis, straight or curved.

This motion pattern is called a vertical flow. The concept is induced into a static object to exuberate it with dynamism.

C

C

C C

C

E

D

E

C

C

D C

E

C

E

D

D

C

C C

C

Space

Centroid of the space

C

C

E

D

E

C

C

Activating the centre radiating forces around the central axis

Bringing the dynamism with a static object

D

Diagrams

C

Spatial diagrams marking the centre the reacting forces intimidated by the gravitational pull

Form

table position, and the forces guiding the geometrical derivation of the table.

Vortex The table is attracting all the forces from its surrounding and is creating a torsional effect that is pulled in by the gravitational force.

This, results into kissing of the two datums, which result, in creating a void. The vortical effect brings in dynamism to a static object. This piece exuberates dynamism through its form.

8146': The irony here being, the dynamic form is static and the formally static zone is activated by the

activities it offers in terms of lending space to keep stuff.

Anthropometrics The design is further guided by the human standards, where in the dimensions are guided by the surrounding space. The edges modulate itself to adapt to the ergonomics of the space.

The table could accommodate a formal

D

space for the TV accessories, newspapers

EGPVTQKF

and magazines.

FTCYGT

50 DESIGN MATRIX • JULY-AUGUST 2013

JULY-AUGUST 2013 • DESIGN MATRIX 51

FRONT ELEVATION

REAR ELEVATION

Actual Photograph of the interface

samit@nsaarch.in 52 DESIGN MATRIX • JULY-AUGUST 2013

Global eye

Funtastic!

Highlights from Clerkenwell Design Week

C

lerkenwell in London is the heart and home to UK’s design industry.

Located in the ultra-cool east-end of London, it boasts of over sixty furniture & interiors showrooms, a wealth of creative businesses and

more architects & designers per square mile than anywhere else on the planet.

Clerkenwell Design Week (CDW) takes advantage of this creative hub every year for 3 days.

With over 150 events, a series of pop-up exhibitions & installations, talks,

By: Harsha Kotak

performances, music and workshops, the festival is a showcase of cutting edge design from some of the biggest names in the industry.

I felt that CDW was different from any other trade shows or exhibitions as it is not based under one roof but is spread across the area where many showrooms open their doors for visitors offering tours while sipping champagne or eating chocolates. It is therefore a festival for designers to celebrate their work and showcase their talent.

There was a huge selection of new products on show which brought a fresh perspective to design and its purpose. And here I have picked a few designs which reflected a fun attitude.

54 DESIGN MATRIX • JULY-AUGUST 2013

JULY-AUGUST 2013 • DESIGN MATRIX 55

My picks….

56 DESIGN MATRIX • JULY-AUGUST 2013

The Swing Table,

by Duffy London The idea behind this design is that ‘we don’t stop playing because we grow old, we grow old because we stop playing George Bernard Shaw’ Putting a little extra fun into dinner time and boardroom meetings, this four poster table uses its structure to suspend a central lampshade and eight hanging chairs that sway playfully. This design creates an exceptionally divergent experience and aesthetic, creating a room within a room, with chairs that float around the table.

What better way to lure people into meeting rooms? I would love to have one for our office. Wouldn’t you?

JULY-AUGUST 2013 • DESIGN MATRIX 57

The Shadow Chair, by Duffy London This was not on display at CDW but I saw this on their website and really liked the idea behind it. I think the name also influences the way you look at any design

58 DESIGN MATRIX • JULY-AUGUST 2013

Carry On, Stool from Offect Carry On is a portable seating solution that is based on a strong belief in the need of flexible working places.

Carry On is not only physically flexible; but the handle on top also signals the user on how it should be used.

I found the round bucket like shape very comfortable and the idea very inviting.

JULY-AUGUST 2013 • DESIGN MATRIX 59

The UP Dinning Table,

by Duffy London I liked the concept of a table floating on top of balloons but also felt that it needs clever lighting to highlight the impact of this design.

60 DESIGN MATRIX • JULY-AUGUST 2013

Hush,

by Freyja Sewell Freyja Sewell sets out to create a private space with-in a public world, constructed from natural, biodegradable materials. Hush provides a personal retreat, a luxurious escape in the midst of a busy hotel, airport, office or library.

I like the thought of having a ‘ME’ space in our increasingly densely populated environments.

Conclude….

I believe that every design has a story to

New designers get a launch pad at

tell and these witty & young stories caught

CDW and for others it’s a feeling of belong-

my fancy. But this is only the glimpse of

ing. And while mingling with my col-

what was on show at CDW as it was packed

leagues and industry friends - I too felt like

with lots of ideas and information. It is fast

I belonged to this community which gives

Please write in your thoughts to:

becoming the international design festival.

an extension to my creative dreams.

harshakotak@designmatrix.co JULY-AUGUST 2013 • DESIGN MATRIX 61

Residential design

A Dream

Come True....

Ar. Prem Nath, Prem Nath and Associates, Mumbai, shares with the readers of Design Matrix, the exhilarating experience of creating Bansal Residence for a business family at Bhavnagar, Gujarat.

Words : Marilyn Madathil 62 DESIGN MATRIX • JULY-AUGUST 2013

B

ansal Residence was designed for a young couple with innovative ideas in mind.

While elaborating on the USP of the project, Ar. Prem Nath says, “We translated our client’s dreams into reality. A lot of research was involved behind this project.”

Design Bansal Residence is designed as a palatial villa with ground plus two floors and a basement.

The villa has been well-clad with an array of stone cladding, texture, while the paved pathways and pergolas further enhance the foreground. The plush finishes on the collaborative seating arrangements for the guest serve as an added attraction in the living room area.

The ceiling is enhanced with LED Cove lighting. The designer glass offers a glimpse of the JULY-AUGUST 2013 • DESIGN MATRIX 63

64 DESIGN MATRIX • JULY-AUGUST 2013

adjoining drawing room. The dining room has ‘fantasy’ redefined with fourteen-seater dining table; an Italian marble top along with peacock-shaped dining chairs. This Italian marble top is fitted with a ‘Train’, which on the tap of a button runs on tracks all around the table to serve food. About the creation of the train concept, Ar. Prem Nath says “We contacted vendors from the US and Germany, and after getting no specific solution, we got the right mix of a hobby artist, a carpenter and a technician to develop such a train.” The life size fish tank in the dining hall creates a mind-blowing ambience.

A personal drawing room was specially designed to ensure comfort and privacy to the family members. This room comprises a designer wall covering co-ordinated with another wall with texture paint complementing the glass centre tables.

The play lounge in the basement sets the mood right, with its graphic ambience, multi-coloured seating, off beat lounge chairs and many other recreational elements. The family lounge is planned up on the first floor. The seating arrangement enables different age groups to enjoy their space within the same lounge space. Wide staircase floored in Italian marble gives an overview

JULY-AUGUST 2013 • DESIGN MATRIX 65

66 DESIGN MATRIX • JULY-AUGUST 2013

to the family lounge above and dining room below. The staircase area is enhanced by a backdrop of hand painted artwork – while the onyx hand rails lead one to the centrally located mono-lift.

The bedroom designed in rich red creates a romantic forefront; LED-highlighted decking, velvet sofas, soft-padded rugs further enhance this feeling. The bedroom designed for the couple’s daughter consists of a large space that has a wall of ‘alphabets’ on one side and ‘hall of fame’ wall for each of soft toys on the other – all with a ‘fairytale’ round bed. The lavish bedroom area is finished in Rosso Lavante and Pink Spider, describing a Jacuzzi, shower cubicle, dual basins, high-tech WC and the works; another bathroom also includes a Jacuzzi, large wash basin, shower cubicle and a designer sanitary ware.

The exteriors articulate plush landscapes, musical fountain-jets, kids play area, all backed with beautifully manicured lawns and exotic plantations.

JULY-AUGUST 2013 • DESIGN MATRIX 67

68 DESIGN MATRIX • JULY-AUGUST 2013

Project timelines The project took a year for completion – this included the initial construction stage, wherein parallel to designing, few materials were shortlisted for civil works.

Challenges Speaking about the challenges, Ar. Prem Nath says, “Bhavnagar being a comparatively remote location, material sourcing was one of the challenges we faced. This being a high-end interior project, sourcing had to be done either from Mumbai or Ahmedabad. Moreover, arranging right kind of technical team to work at Bhavnagar, especially for AV, automation, etc was another bottleneck, which we had to overcome.” prempna@gmail.com www.premnath.com

JULY-AUGUST 2013 • DESIGN MATRIX 69

Design aspect

70 DESIGN MATRIX • JULY-AUGUST 2013

Simplistic Yet

Contemporary Goldmine Project Consultants is among India’s pre-eminent interior and architectural ſrms, headquartered in Mumbai.

JULY-AUGUST 2013 • DESIGN MATRIX 71

G

oldmine Project Consultants is involved in crafting fine interiors, architecture

and

planned

services along with other space creative in the residential, retail, office, hospitality, healthcare and education verticals.

Ketan Sheth, MD & Chief Designer, Goldmine Project Consultant Pvt Ltd has been on board since its inception as a division of Sheth Associates in 1989. With an industry experience of over 25 years, Ketan Sheth has pioneered several studio, Mediterranean, simplistic and other contemporary design formats. Goldmine seeks to design world-class signature creations through its projects, keeping it abreast with the changing global trends by following best trade practices, thus transforming into a corporatised design firm with international execution and management standards. The company got an ISO 9001:2008 Certification in 2007 for excellence in work and company policies.

The company’s versatility in selection and commissioning of projects can be seen through the two instances shared here.

72 DESIGN MATRIX • JULY-AUGUST 2013

Projects Turnkey Office Interiors: Nisan Exports The client is into garment exports and his requirement involved a posh office.

To create such a space, Goldmine Project Consultant Pvt Ltd did not compromise on quality of materials. The client did not have budget constraints and wanted best quality project.

The office passage is divided into main cabin, accounts area and conference room.

The other side consists of the Executive Assistant’s cabin, pantry and toilet area.

The company name plate is placed in the reception area. This name plate is designed with MDF panel with PU coated

en; curtains used in this space are from a

finishing. Behind the reception area there

renowned brand. The cabin is fully fur-

is a decorative panel. Hanging lights are

nished; above the sofa a wooden mural

used in the entire office. The sofa sets are

with sand finish on veneer partition rests.

designed in veneer and fabric. Behind the

Behind the cabin window, landscaping is

waiting area, the MD’s Executive Assistant’s

done with planters and pebbles.

cabin is located.

The conference room offers a sooth-

The main cabin area is spread over

ing effect on account of waterfall with

375 sq ft. Laser-cut panel is used on the

complete transparency for privacy reason,

table. The table is designed with veneer

and glass and marble are used on the floor.

in white lamination. The flooring is wood-

Apart from the pantry area, the toilet block JULY-AUGUST 2013 • DESIGN MATRIX 73

74 DESIGN MATRIX • JULY-AUGUST 2013

consists of one executive toilet for the MD

ates an authentic and ethnic look. The cen-

we achieved, as the client had to rent out

and one staff bathroom. The entire office

tre table gives the feel of oriental style.

an apartment till the time this house was

is done in marble, veneer and glass with

Bar counter back wall is in fire brick

designed. The client wanted a homely

brown and beige colour scheme. This proj-

and the counter top is made with Kerala

yet corporate, warm and cosy look for his

ect was completed brilliantly in 75 days.

style roof; peacock feathers and leaf prints

study. He wanted to operate from home

are used on the glass door. Moreover, real

for writing his first motivational book. The

Residential Project: Fusion Keralite home

coconut shells are used on all the doors.

client was easy-going and friendly, and

The nameplate is made on banana leaves.

extremely happy with the output because

The client requirement included a residen-

The project’s attraction lies in the typical

we had executed the whole project

tial design with a complete feel of a Keral-

Kerala roof effect with artificial plants and

smoothly within his budget.”

ite home, as the client and his family are

brick effect.

With over two decades of experience

religious and traditional to the core. The

The colour palate used includes earth-

and a pan-India footprint, today Goldmine

project is located at the Western Suburbs in

en, brown, rust and beige. The project was

has become an established name in the

Mumbai. The attraction of this project lies in

completed in 6 months with a budget of

design space with a proven track record of

the usage of materials. A Kerala style temple

` 55 lakh. Speaking about the challenges

timely project execution and finest interior

was specially designed in natural wood with

that had to be overcome while designing

space creative.

numerous brass bells cut-out on the temple

this project, Ketan Sheth says, “The main

door with “Netipattam” beside it, which cre-

challenge was the period frame, which

www.goldmine99.com

JULY-AUGUST 2013 • DESIGN MATRIX 75

Home styling

Adding life to the inanimate Words, Concept Designing & Styling: Pranav Thakor; Images: Anand Diwadkar

Though I am an Interior Designer, every site by default has certain structural challenges and revisions the art of script writing, where every scene or object (whether living or inanimate) has to have a purpose or catalyst reason to its existence.

For instance in a Living Room, the usual default story is of having a seating arrangement viz. couch, chair etc, a centre table, drapes in the window, a T.V unit, a display unit, etc. If and when we give this a nice dramatic effect, like the drapes are gathered in a certain fashion on one side giving some shape and form to the conventional windows, placing a throw on the couch giving it some casual flow, keeping some good pot potpourri in a shallow platter with some corns or pine cones in it on one side and a pastel colored candle to complete the setting. The rug can be parallel or diagonally placed as per the seating arrangement to break the linear monotony. You can tilt the wing chair or a high back chair with respect to the other arrangement. Place a nice bushy or tall planter in a corner which brings life to the whole space. You can even replace this by a big brass or copper pot

H

ome is where the heart is and heart

followed or practiced or even known much

with some dried sticks in it making its own

is where the life is. And through

in India. On a broader picture, the layout of

statement in the space.

accessorizing, we bring life to

the entire inanimate object or the furniture

Now-a-days, the trend is changing from

any designed space. This is Home Styling.

piece, flower arrangement, rugs, centre

symmetry to the asymmetrical arrange-

Accessorizing a designed space is like

table, drapes, etc is as crucial as the taste of

ments. The proportionate light fittings

adding salt to any food preparation without

the food served on your platter.

have been replaced by huge, tall chande-

which it has absolutely no taste. Being such

Right from laying a table linen to arrang-

liers which are suspended just a few inches

an important part in the design stream, it

ing a cut-flower stem in a vase, everything

above the floor level instead of keeping

is still not paid much attention to. Basically,

has to have story which should be in sync

it higher from the floor, different seating

it’s a very western concept, which is not

with designed background. This is just as

arrangement rather than the conventional

76 DESIGN MATRIX • JULY-AUGUST 2013

sofa sets, big, low centre table instead of rectangular knee-length tables are the few examples. Curtains from the ceiling irrespective of the window lintels makes the rooms look spacious and big. Numerous cushions of varied sizes, shapes and colors are placed on the couch breaking the conventional arrangement of one cushion per person rule. A formal couch, a settee clubbed with a high back chair or a wing chair, etc. and a centre table accessorized with coffee table books, a fresh flower arrangement and floor rugs/ carpet complete the picture.

The corridors, which are normally overlooked or don’t have the scope for designing it as such can be highlighted by use of mere picture frames or a mirror or the clichéd family photographs or collage of the same.

The bedrooms are the formal areas of styling as I may term it as. The story of a bed, wardrobe, a dresser and side tables is the same in any bedroom. This we can change by use of good bed throws mostly in contrast with the bed cover placed in a dramatic fashion, multiple cushions preferably odd in number, pastel colored or then neutral colors like gray, golden, white in slightly out of proportion are inn factor for now. You can even play, by replacing the table lamps

A fruit basket on the dining table with

Home styling requires a lot of practice,

with nice clear glass hanging lights which

two candle holders with aromatic candles

understanding of space and every object

look sleek n chic. A serene picture frame or

and a vase of fresh cut-flowers looks neat

placed in the frame whether living or dead.

a painting on the bed-back wall, some nice

while dining. Generally, the dining chairs

Hence, it’s a special stream in the academics,

toiletries on the side table arranged in a pre-

have low or no arm-rests. Upholstered floor,

it’s as intricate as a mogul jewelry piece. The

sentable way or placed in a cane basket is

wooden chair frames with cushioned back

finer it gets the richer and elegant it looks.

trendy yet functional for a bedroom. Care

and seat, circular or linear tables covered

Hence, this subject should be considered

must be taken as per the bedroom user is a

with fresh linen spreads and shallow vase

on a serious note to make any designed

male or a female.

with a candle or rose petals make it pictur-

space look livelier and personified.

The kitchen usually not done much

esque. The chrome cutlery and fine ceramic

while designing aesthetically as it is a very

ware clubbed with crystal glasses or goblets

About Pranav Thakor:

disciplined area and more of just a func-

add the finishing stroke to the table.

With a B.F.A in Interior Design, Pranav, a

tional one can be taken care of by putting

The restrooms form an important case

Pune based designer has expanded his

some nice plants, herbs in a earthen pot

study as it is the most judgmental area of

design horizons in every project com-

in a window, some trendy, funny fridge

a hotel. Clean, stark white sanitary ware,

pleted till now. Ranging from a 750 to a

magnets, openers on the fridge door, chic,

chrome CP fittings, Italian marble floor-

7,500 sq. ft. space, he has continuously set

trendy coffee mugs displayed openly on

ing, wood and mirror work on the walls

new milestones. Thus, creating bench-

the dado wall. You can also accessorize this

metamorphosis the conventional usage

marks for his designs. Some of which

space by using the kitchen props like the

of ceramic tiles on the wall and the floor.

belong to the Bollywood stars to the Elite,

chef cap, wooden serving spoons, a knife

This can be highlighted by fresh cut-flower

he maintains the personal touch and the

set, an exotic vegetable basket, sauce bot-

arrangements; sanitized white hand towels;

great dedication which personify his work

tles, spices, etc.

cologne sprays fragrant toiletries, etc.

thus completed.

JULY-AUGUST 2013 • DESIGN MATRIX 77

RA BOUTIQUE T

he main motif to zero down upon this particular property after a desperate hunt of 3-4 months is that we wanted the warmth of a home yet grand as any commercial property. Hence, this property helped us in meeting our purpose and made it easier for the customers to relate to spaces and visualize the use of different furniture pieces clubbed together to blend into any space. Rather

than buying the same design pieces and make a conventional arrangement.

The second floor was more of a recreational area viz- bar, lounger seating, outdoor furniture, library units, coffee tables, etc. Hence, nothing else but the Mario Miranda painting especially the Goa scene would be the most appropriate in the background which makes the space more lively and fun to be in.

Before

78 DESIGN MATRIX • JULY-AUGUST 2013

After

Before

After

Interesting details

ded in the wooden door played their individual roles in the bou-

The 3-4 months desperate property hunt finally bore fruits. The

tique. The ethnic Indian main door was a tedious task to overcome

name of the Boutique carved intricately in siporex blocks finished

due its magnificent dimension and the unavailability of the neces-

in the trademark colors of the Boutique blue, golden and white

sary hardware and the labor at that time.

made a statement right from the avenue. The focal point was the

The use of the open spaces viz the verandah, backyard, was a

Ra – the Egyptian sun god which the boutique was named after

challenge to enclose it into the boutique as the villa styled exterior

stood uniquely at the welcoming entrance to the store. Also, the

look of the duplex had be left untouched and yet make use of the

stand-alone green wall made its importance at the avenue and

every inch available for the display. This was achieved by making

added some life to the space.

use of translucent polycarbonate sheets on a metal frame to make

The gomukh water spout in the common toilet with a brass flat container used as a basin or the colored murano glasses embed-

use of natural light and still keep it intact from the rains, dust coarse sunlight, etc.

JULY-AUGUST 2013 • DESIGN MATRIX 79

Baner Penthouse A s always, just the budget is the

Design concept

Colour scheme

only major challenge by default

Wanted to give it a tinge of contemporary

Had a feeling to try some new colors and

and as a designer, it was my duty

style without leaving the traditional, ethnic

combinations with the same. Hence risquĂŠ

to make the space look elegant, rich in

touch which the family was comfortable in

it by using grays, silver in contrast with red,

taste and homely keeping the budget

and my output supports the same. Tissue

glittering golden and dull yeast green in the

in mind and make it look different from

tapestries with typical Indian laces, bro-

living room. In continuation with the same,

the other sites. So that was a fairly good

cades, floral upholstery with Indian motifs

the kitchen was designed in stark white

challenge for me to undertake. I have

and accessories are the few of the examples

kitchen cabinets which were emphasized

already completed few projects.

highlighting my design concept.

by the use of rustic brown wall tiles with a

80 DESIGN MATRIX • JULY-AUGUST 2013

mirrored niche as highlighter. The granite

atre created the perfect ambience required

personified frame. And I like to make bold

staircase with the glittering golden grill with

to unwind while watching a motion film.

statements in every design, so this time the

Indian motifs created a sense of continuation

clocks justified it.

without disturbing the rhythm in the design.

The lighting

The white library unit with checkered pat-

In order to derive the cozy ambience from

The contemporary look

tern and texture elaborated the contempo-

the designed space, I have made use of vari-

The Jethani’s are very simple modern people

rary design style. The bright red and maroon

ous warm lights to play between light and

yet very grounded to their traditional values.

painting brought life to the neutral white

shadow.

Also, they were blessed with a baby girl.

Hence, every nook and corner of the house

background. The master bedroom with gray tissue curtains with pastel embroidery and

The big clocks

had to be designed around that axis and

silver upholstered bed emphasized the con-

Accessorizing a designed space is like gar-

which is thus personified. It wasn’t, request-

trast that can be created in a design. The yel-

nishing a cooked dish, which adds the final

ed by the client but as a designer was my

low and gray combination in the home the-

touch to your efforts and thus makes it a

responsibility to make them comfortable.

JULY-AUGUST 2013 • DESIGN MATRIX 81

My space

HOME CARE

DURING MONSOONS Simple smart steps go a long way in making you a perfect home maker.

Some simple tips given below can help you counter these problems.

Words: Ankush Aggarwal, CEO, Ansa Interiors

What to do when you see water leaking through the roof in the middle of the rains?Â

through the roof in the middle of the rains,

in rainy season. Neither labour reaches on

all you can do is to cover the roof with a

time nor Plaster of Paris, paint dries. The

plastic sheet and give a little slope to allow

work is delayed unnecessarily leading to

During the middle of monsoons, the only

the water to drain properly and prevent

more expense. The water proofing locally

thing one can do is to prevent damage

the roof from water stagnation. Delay any

available does not dry in rains, so wait for

to the property. In case of water leaking

major renovations as nothing dries easily

rains to end and the sun to come up.

82 DESIGN MATRIX • JULY-AUGUST 2013

How to care for leather upholstery during the rains?

Furniture needs special care during monsoons. Dry your leather upholstery with a soft cloth. As far as possible keep the leather upholstery dry. In case something spills, wipe it there and then. Rub your leather upholstery with leather protectors available in the market.

What to do if you see fungal growth on the walls during the rains?

Clean your walls with fully dried cloth.

Furniture needs special care during the monsoon. Wrought iron furniture should be coated with anti-rust whereas garden chairs made in cane or nylon is best to

More tips from designer’s side:

be kept. Put a tablespoon of Dettol in half a liter of tepid water. Dip a soft cloth into this liquid and rub the area infected

• Delay any major renovations as nothing dries easily in rainy season. The work is delayed unnecessarily leading to more expense.

with fungus. Clean your upholster sofa

• As the government of India also keeps advising that do not let water accumulate in

with fully dried cloth. Wrapping your

your surroundings. This leads to breeding of mosquitoes. If there are any pots or ves-

sofa or bed mattresses with plastic sheet

sels filled with water, make sure they are covered and kept clean.

before placing covers will protect them

• Put camphor or silica gel sachets in your cupboards; it takes away the moisture and

from getting damp. There are pest con-

protects your clothes. Try investing in tumble dryers or dehumidifiers. Your hassle of

trol companies which give you an annual

drying wet clothes or making the complete home a laundry will be reduced drasti-

contract and help take care of pest con-

cally.

trol problems in your home. Grandmoth-

• Aroma oil burners during this season, besides giving fragrance, will reduce the smell

er tip of putting neem leaves in your cup-

of dampness and typical smell of wet air in the mud. Remember to keep a good

boards or sprinkling a few cloves among

waterproof doormat in front of your house, so that people can reduce the amount

your clothes keeps away insects like silver fish etc. After rains it is advisable to do water proof wall putti ad repaint the house.

of mud that they might unintentionally bring in.

• It is a good time to flaunt your greenery, pep up your home with colours added through flowers or plants displayed at various appropriate places.

• Take care of your electrical gadgets and especially your door bell since the incidences of guests getting electrical shock from door bell is lot common. It is always best

Marble care during the monsoons The only way to prevent stone from spoiling is to prevent moisture from entering the home. Air conditioners and dehumidi-

to invest in a rain shielded bell. It is available in the market and it has a simple cover on the top.

• All your important documents should be kept in a waterproof zip pouch or in stainless steel lockers which can secure them.

fiers helps in reducing the humidity levels

• Hardwood floors should be coated with wax to protect them from moisture.

inside a home. The gaps between win-

• This is not the time to show off your silk carpets and rugs. They are better packed up

dows should be sealed with rubber lining so that it prevents water from entering the rooms on a windy rainy day. It is advisable

in polythene sheets.

• Light curtains of sheer drapes are better for the season, as they allow sufficient amount of light to enter the room.

to use disinfectant while mopping the floor and then air dry.

yourself (DIY) projects are best displayed

Besides care monsoon is the time to

during these months. Anything that adds

pep up your interiors. Splash of colours in

happiness is welcomed in the interiors of

accessories, pop art and your own Do it

the home.

JULY-AUGUST 2013 • DESIGN MATRIX 83

My space Insights

WHY

ALUMINIUM? Kushal K Bajaj, Executive Director, Geeta Aluminium Co Pvt Ltd, explains the reasons as to why aluminium is among the preferred materials for construction of buildings, and particularly, for designing windows.

B

eing a flexible material, aluminium is suitable for all architectural styles. Known for its strength, it can be used to build big structures. With advanced surface finishing

techniques like colour anodising, pure polyester powder coating, wood finish powder coating, nickel plating, the aesthetics of the product can be maintained. The durability of the surface finishing of aluminium profiles can be maintained with PVDF coating, PU painting/ coating, hard anodising, etc.

Completely durable, aluminium is a product that is weather resistant as well as resistant to rodents and borer insects.

Aluminium can be insulated from heat and cold with thermally broken solution. It allows sound absorption by employing various types of glasses, and hardly requires any maintenance. It can be altered easily; can be given any traditional finishing or wood effect for refurbishment.

This is not all; aluminium is a green material as it reduces usage of wood besides saving the planet from plastic debris.

Moreover, it is infinitely recyclable. An added advantage is that one can even expect a good payback for the salvaged or scrapped aluminium.

84 DESIGN MATRIX • JULY-AUGUST 2013

Corporate design

Optimising

Space

Ar. Brinda Shah graduated from L.S. Raheja School of Architecture in 2000. She is the Director and Creative Head of the ſrm conceptualised by her in 2011 and since then the ſrm has been providing services in the ſeld of architecture and interior designing.

Words: Marilyn Madathil Images: Courtesy Architect 86 DESIGN MATRIX • JULY-AUGUST 2013

Rotex

T

he client, Rotex, is a leading

Space optimisation

manufacturer of flow control and

The client offered a perfect rectangular

automation solutions and has a

space, spread over 4,440 sq ft, to be con-

presence in over 40 countries across the

verted into a comfortable working area

globe. Mandate from the client was to

for maximum staff. In order to optimise

design a new corporate and marketing

space, the office design has taken special

headquarter for their company with the

care to seat the regular staff at the centre

aim of providing modern and comfortable

of the layout with well laid-out work sta-

environment for its team, while strongly

tions and cubicles. The Director’s cabin,

projecting

senior managers’ cabins, conference room

the

company’s

principles of ‘drive for excellence’.

guiding

and services area are laid out around the JULY-AUGUST 2013 • DESIGN MATRIX 87

regular staff seating. The partitions between senior managers’ cabins are of glass, maintaining complete transparency between staff and also making the office look visually large. There is no wall separating the reception area and staff area ensuring that the grandeur of the office is felt as soon as a person enters it.

The conference room has been designed to cater to 12 people, with a flexibility to be converted into two self-sufficient meeting rooms big enough to have seating capacity for 5 and 7 individuals, respectively. Thus, these meeting rooms can function as separate or as one conference room with a facility to do video conferencing with client’s other offices.

Company logo: A key design element The client’s company logo is a significant element in overall design. The office design leverages the basic hexagonal geometry of the logo and has elements of it and this makes both functional and aesthetic sense. The entrance façade is welcoming with company name written in bold steel over a glass panel aesthetically embossed with the company logo. The hexagonal logo design is also fundamental to the furniture design across the office. The angles, edges and vectors of the hexagonal design are used aesthetically while optimally utilising the space. The senior managers’ cabins are lined with a 40’ long wall made of concrete hexagons placed at different angles.

88 DESIGN MATRIX • JULY-AUGUST 2013

Customised design The client requirement included adequate filing storage. Every staff member has been provided with storage cabinets for files behind their seats. These cabinets perform a dual purpose by functioning as a pin-up board for the person seated behind. To make these cabinets look less bulky, an iron plate shelf was introduced above it, which also supports the working desks of next aisle. Senior staff cubicles are placed in between seating area for permanently seated staff and mobile staff to have better control. To ensure that the division between these cubicles and staff remains seamless, a PU coated wooden barrier has been used – the height of which at no point is above eye level.

Rugged looking iron plates, rivets, raw concrete effect are used in the staff working area along with materials such as PU-coated furniture, glass, mirrors etc. As one walks from the regular staff area to the Director’s cabin, there is a transition in the material; iron plates and PU finish laminates make way for veneer, back painted glass (BPG) and velvet finish wall papers. The staff dining area is treated with red coloured BPG making the space feel more casual and giving the staff a well-deserved break from the work area.

Vaastu compliance Following the norms of Vaastu Shastra, the main door of this office space is placed in the north. The north-east area is earmarked

JULY-AUGUST 2013 • DESIGN MATRIX 89

90 DESIGN MATRIX • JULY-AUGUST 2013

for reception with a Ganesh idol on the

The USP of this project is the custom-

reception table. The Director’s cabin is

ised furniture and functional wall panels

located at the south-west area and the

and partitions. Conscious efforts have

staff seating at the centre as mentioned

been made to design furniture to reflect

above.

the client’s nature of work and work culture. Materials such as BPG, bronze mirror,

Energy efficiency

wall papers, leather panels, PU-finished

VRV system has been used for air-condi-

furniture and composite marble are used

tioning. Led lighting wherever possible

for aesthetic excellence.

has been provided. The blinds used are UV resistant.

brindashah1976@yahoo.com JULY-AUGUST 2013 • DESIGN MATRIX 91

Macsteel office 92 DESIGN MATRIX • JULY-AUGUST 2013

A global

appeal Sejpal Associates, headed by Ar. Bhavik Sejpal and Ar. Reshma Sejpal, designed an ofĹżce space for Macsteel - a multinational steel trading company with a global presence in Mumbai.

Words: Marilyn Madathil Images: Nandan Vartak

JULY-AUGUST 2013 • DESIGN MATRIX 93

pread over a sprawling area of 2,100 sqft, the

S

the project. With a clear height of 13’6”and strong

Macsteel office project is located at High Street

horizontal beams forming the bays, we immediately

Phoenix, Lower Parel, Mumbai. Elaborating

knew that this has to be the starting point for our

further on the project details, Ar. Reshma Sejpal says,

designing process and a conventional approach of a

“The concept essentially had to be ‘open’ and ‘fresh.’

false ceiling was to be avoided.”

The requirement of the client involved designing a space for the three main directors, a receptionist, an

Design parameters

accountant and assistant. After brief discussions with

The reception area, waiting area and the meeting

the client, we realised the potential of the place and

room create an unconventional and sculptural feel.

94 DESIGN MATRIX • JULY-AUGUST 2013

The difference in material in the flooring

between the directors’ seating and confer-

and the level difference visually separate

ence room is designed with a water body

the waiting and reception area from the

finished in steel tiles on the outside. The

workspace. The three directors’ space

dash of yellow on the wall and blue for

consists of a personal full height stor-

the water body is balanced by the natural

age space, which has been concealed

brown and grey shades used in the office.

behind their tables. In order to form an

The internal walls do not touch the ceil-

unconventional design, the central area

ing and allows the space to look more

JULY-AUGUST 2013 • DESIGN MATRIX 95

open. The conference room in glass with

focal point of the design binding the entire

curved edges , projecting out of the yel-

office together. This element also houses

low wall has a transparent acrylic ceiling

the entire air- conditioning system and

that make the area sound proof. The fur-

ducting for the entire office. The rest of the

niture used is minimal and functional. The

ceiling has been painted dark grey so that

basic requirements like the restroom and

the element stands out and the beams

a small pantry have been located next to

appear as background.”

the meeting room. Explaining the unique

96 DESIGN MATRIX • JULY-AUGUST 2013

features of this project , Ar. Reshma Sej-

About Sejpal Associates

pal says, “Since it is a steel trading office,

Sejpal Associates, is the brainchild of young

we have introduced a silver-grey element

enthusiastic couple Ar. Bhavik Sejpal and his

under the beams in the ceiling, right from

wife Ar. Reshma Sejpal. The work portfolio

the entrance to the end wall of the office

of the company includes designing and

culminating into a water body, which give

executing interiors and architectural works

a serene traditional feel. It also became the

of corporate offices, international schools,

institutional and educational buildings,

vision, and with this ideology they

retail stores, bungalows and high profile

create a unique design approach. “We

residences. The Hillspring International

as architects and designers believe

at Tardeo is one of the remarkable proj-

that with every project come a learn-

ects commissioned by this firm. “We

ing experience and a chance to grow,

have been in the field of architecture

improve and manifest our ideas. Our

and interior design for 12 years now.

design ideologies are simple but stark.

We believe that a good idea provides a

Our designs are specific to the given

framework for design decisions guiding

space; we strongly believe it is very

our work. Designing is a state of mind

important not to lose touch with one’s

for Bhavik while I think it is a continuous

basic design sensibilities and individu-

process.” says Ar. Reshma Sejpal.

alism. After all it is the core that mat-

This

young

architect

couple

ters,” comments Ar. Reshma Sejpal.

believes that their every project is a fresh start, a new outlook, a different

sejpalarchitects@gmail.com JULY-AUGUST 2013 • DESIGN MATRIX 97

Young guns

Today’s architect for better tomorrow

“Design the way you wanna live it ...!” says Ar. Abhishek Prabhu, a young budding architect, photographer and a vast traveller.

98 DESIGN MATRIX • JULY-AUGUST 2013

I

n 2010, Ar. Abhishek Prabhu started his

He is currently working with an inter-

to keep it beyond the reach of children.

career with Sanjay Puri Architects, one

national firm Façade Concept Design,

Against the backdrop of the sofa, certain

of the top 10 architectural firms in India,

Mumbai which has branches in France,

vertical lines reach up to the false ceiling

as an intern and worked there for over two

Honkong, Bangkok, Qatar and New Delhi.

and the other half of the wall is designed

years. He was part of the team that won two

The firm specialises in façade design and

for the deity. The sofa has been designed

international awards for the firm. During

undertakes iconic projects spread across

specifically for the project with directions

his tenure, he worked on projects ranging

India as well as internationally.

from the architect.

religious right from design to execution. He

The project

simple but elite with blue lights in the

considers Ar. Sanjay Puri to be his mentor.

Ar. Abhishek Prabhu, shares the key

centre and white light on the external

Passed out in 2011 from Dr. D Y Patil College

design elements of an interior project

border and is designed in compliance

of Architecture and being an enthusiastic

designed for young clients, Olven and

with the master bed. The dressing table

student he was handpicked by his college

Kiran. It is a budget project with maxi-

is designed with a push-in seating , which

to participate in ‘International Design Clinic’

mum exploration of forms and designs

fits between the drawers in order to opti-

along with students from Temple Universi-

resulting in an elite space. The living

mise the space. This is one of the bench-

ty for the NGO organisation Mobile crèche.

room is designed with the sofa and TV

mark project created by Abhishek Prabhu,

Being artistically inclined, he has always

unit facing each other along the length of

who is currently working on certain small

been intensely passionate about letting his

the room. The TV unit is designed with a

scale projects including few interiors and

thoughts flow across different media and

cluster of boxes that eventually reach up

bungalows.

has received various awards for his sketches

to the bar counter. The height of the bar

and paintings.

counter has been determined in a way

from commercial, residential, townships,

The bedroom false ceiling is kept

ar.abhishek.prabhu@gmail.com

JULY-AUGUST 2013 • DESIGN MATRIX 99

Creative ideas

Journey of

Elephant Design Ashwini Deshpande, Director and Co-founder Elephant Design

The dream is to take the Elephant brand to customers who want products that offer value for money.

The practices at Elephant Design include product design, retail spaces, packaging, brand strategy and communication, corporate identity and innovation consulting.

Words: Marilyn Madathil

100 DESIGN MATRIX • JULY-AUGUST 2013

E

stablished in 1989 in Pune, Elephant

ing

Design is a strategic multi-disciplinary

with minimal efforts.

mobile

says

design consultancy firm. With a

The

“I

’Single

phones

er, Elephant Design,

hand

with see

pride,

Elephant

strong 80-member cross-disciplinary team

usage function‘ was

across Pune, Delhi and Singapore, the

achieved by intro-

company has created wonders in design.

ducing an innovative

Elephant Design aspires to spread its wings

rolling mechanism in the form of a large

the world, recognised for its strategic

to Europe. The company pioneered the

wheel, which is rimmed with a thermo-

design expertise in emerging markets.

business of design in India with expertise

plastic elastomeric grip to create a fric-

The dream is to take the Elephant brand

in three verticals: Brand advisory and

tion wheel, which can be operated on any

to customers who want products that

design; product design and innovation;

surface available. Clean concave and sym-

offer value for money. It is not about the

and environment design with the strong

metrical form was given to enable a firm

numbers growing, but it is about what

backbone of research-led strategy.

grip. Symmetrical form was designed to

we have learnt as a design company and

enable a comfortable and intuitive grip for

implementing it in other parts of the

Product basket

both right and left handed operation. This

world.” Understanding the needs of the

Common Wealth Youth Games – Baton:

product was launched in 2009 and was

consumers, the company aims to design

In 2008, Elephant Design conceptualized

conferred the ‘most innovative product’

eco-friendly,

and manufactured the baton for ‘The

among the leading

innovation

consultancies

award by Plast India Foundation.

child-safe

and

in

elderly-

friendly products in the coming years.

Youth Baton Relay’. The shape of the baton

Nirlep Bhoomi: It is a recent

was inspired from ‘Tutari’ (a wind instru-

design innovation by Elephant

About Ashwini Deshpande

ment used during auspicious events). On

Design for Nirlep Appliances.

Graduated from faculty of visual commu-

the top, it is sported with three cop-

This cookware is available with a

nication of National Institute of Design

per leaves handcrafted by traditional

non-stick coating, which lets clay

(India) in 1989 with specialization in cor-

aroma permeate into the food.

porate communication and branded

artisans in Pune. A container was placed within the baton to col-

The cookware supports cooking

lect water. A dock for the baton

with less oil and offers healthy life-

Founder Director and Principal Designer

was also designed and manu-

style options. The shape is designed

of Elephant Strategy + Design (since 1989)

with a small opening and thick side-

specializes in strategic design and plan-

The baton travelled through

walls to retain heat for a longer dura-

ning of consumer product branding as

nine States, unifying the youth,

tion than metal. Bhoomi is microwave

well as branded environments and retail.

factured for the Baton Relay.

environments,

Ashwini

Deshpande,

and created awareness about

safe and is easy to clean. The fired

She has lead experiential branding,

local water issues. The collected

clay surface is embellished with Indian

packaging and retail projects for some of

water during the relay was used

calligraphic motifs and packaged in

the leading brands from Britannia, P&G,

at the opening ceremony to cre-

eco-friendly recycled paper boxes. The

Unilever, Titan and Nirlep. Her speaking

ate a spectacular ‘Fountain of

unique lid knob provides space to

engagements include National Confer-

Youth’. The baton represented the

park a spatula and hold water for bet-

ence of AIGA at Boston, Icograda Design

unifying spirit of 71 participat-

ter cooking efficiency.

Week in Istanbul, The India Innovation

ing nations, territories and their sporting youth.

Go Charger: Elephant Design crafted a cost-effective, easy-touse mechanical charger for IdeaForge for charg-

Summit at Bangalore, CII-NID Design Sum-

Future insights

mits at Bangalore and Delhi. She has been the

a guest lecturer at premier Indian insti-

plans,

Ashwini

tutes including IIM, NIFT, MICA, American

Deshpande,

Director

University in Lebanon and the Duke Uni-

Elaborating future

further

and

on

Co-found-

versity USA. JULY-AUGUST 2013 • DESIGN MATRIX 101

Arty-Techture

Gambling Ambience

Le Sutra is an Indian Art Hotel designed with three levels, based on three Gunas namely Tamsic, Rajsic and Sattvic.

102 DESIGN MATRIX • JULY-AUGUST 2013

T

he Dyutta room is a part of the Rajas floor in Le Sutra. This room represents characteristics of Rajsic Guna namely

entertainment, especially gambling. Rajas being ornamental in nature, the Dyutta room is adorned with sculpture and art installation, which collates with the theme.

JULY-AUGUST 2013 • DESIGN MATRIX 103

The enthralling design

installation is created by Mitali Bajaj, who

The bed laid in this room is symbolic of

leads Dr. Art & Design.

a chess board with two horses carved of

The artwork at the exterior of the room

Burma Teak and the chess squares at the

is based on the game of noughts and

back. The Saap Seedi chair in the room is

crosses, presented in a folkish relief work.

a masterpiece crafted by various design-

A large number of artists, sculptures, NID

ers and artists from Dr. Art & Design. This

designers and stylists came together for

chair is a piece of attraction for the guests

creating this unique space. Three artists,

and used for photo sessions. To add sce-

two sculptors, a furniture designer and a

nic beauty, the room is decorated with a

concept designer, were the creative minds

painting, Chaupar – a game played by the

from Dr. Art & Design behind this room.

th

kings and queens in the 6 century and art installation. The painting, Chaupar and art installation of cubes was created by artists from Baroda and from J J School of Arts.

The bathroom area is equipped with Ganjifa card installation (hand-painted playing cards of the kings of yore). The Ganjifa cards placed here are all of the same size and painted by famous artists. The magnifying lenses placed at different distance makes them look unique and helps one to see the intricacies of the artists’ work. This

104 DESIGN MATRIX • JULY-AUGUST 2013

Contact: marketing@lesutra.in

The Ganjifa cards placed here are all of the same size and painted by famous artists. The magnifying lenses placed at different distance makes them look unique.

JULY-AUGUST 2013 • DESIGN MATRIX 105

Trend corner

A Designer Store Founded by Natasha Bohra, an eminent design journalist, Chromakey features the works of well established designers and of younger promising ones.

Images: Store Photographs- Indrajit Sathe

pread over 300 sq ft, the store is

S

and store display, inside. A folding ladder

Enfield bike, a centre table made of refur-

splashed with washed walls in

takes the form of shelves on a rough white

bished scraps of a Kelvinator refrigerator,

order to make the products stand

wall, while vertical ladders suspended by

to wall hooks made of old paint brushes.

out with its varied colours, shapes and

ropes made out of pine wood stand tall

“Chromakey is targeted to appeal those

sizes. Designed by Mumbai-based Studio

displaying the products.

who have a love for distinguishing them-

Osmosis, the store offers an attic like feel,

The various product lines showcased

selves from others and those who like pro-

creating a perfect back drop for the variety

in this store includes designer clocks,

jecting themselves with much panache or

of products on display. The façade of the

desk lamps, stationery, laptop decals and

like to be surrounded by the prettier things

store is crafted with corrugated sheets

personal organisers amongst many oth-

in life.,” says Natasha Bohra.

to create a container-like feel from the

ers. The store also displays some of most

outside. The sheets continue further to

exclusively designed pieces including desk

Tel: 022-23673081

form a partition between the workspace

lamps made out the headlight of a Royal

info@chromakeydesigns.com

106 DESIGN MATRIX • JULY-AUGUST 2013

JULY-AUGUST 2013 • DESIGN MATRIX 107

Case study

108 DESIGN MATRIX • JULY-AUGUST 2013

Idiom

Designs

MAP

Established in 2005, Idiom Design & Consulting India Ltd was set up with the explicit objective of creating sustainable socio-economic impact and to play a significant development and growth story of an emerging India.

JULY-AUGUST 2013 • DESIGN MATRIX 109

I

diom, with its various projects has

8 sub-sections under anatomy and the 4

successfully demonstrated that maximum

under pathology.

value and impact could be realised using

The central idea revolved around human

minimum resources and time. The firm has

body comprising several “wholes” - com-

a strong and diverse team of talent, which

plete systems by themselves, as opposed

includes social, cultural analysts, strategists,

to lesser, smaller parts. It was under this

financial, management experts, technology

thought that specimens were categorized.

experts and most importantly a team

Idiom’s initiative included training visitors

of graphic, product, interior designers,

to adopt a way of looking at organs as com-

engineers and visualizers .

plete systems by themselves and thereby

The firm shares the experiences behind creation of the Manipal Museum of Anatomy

grabbing their attention to the complexity of the many subsystems within the body.

and Pathology. “Working on the project was

In order to create a visual impact, the

challenging. MAP will remain close to my

various sections in the museum are high-

heart,” says, Sunil Nair, artist of this project.

lighted with beautiful illustrations, stylized

Established in 1967, the museum is

in vivid glowing neon colors against black.

spread over 20,000 sqft divided into two

Through the use of vivid visuals, lighting and

separate spaces - Anatomy and Pathology.

carefully planned out zoning, the morbid

The Anatomy section displays specimens

specimens were presented in a more appro-

categorized under various human systems,

priate context. “Overall, the project required

while the Pathology section displays dis-

a solid understanding of the complex space

eased human organs. For years, the museum

and the various zones within the museum.

has served as a valuable resource for both medical students and the general public.

Playing a role in transforming what was once a bland environment into a vibrant,

The first step, Idiom took was to develop

informative landmark was a unique experi-

an idea as to how the visitor, whether a med-

ence that I will never forget,” adds Harsha,

ical student or a layman, would experience

the Senior Graphic Designer behind this

the space. One of the first things the firm did

project.

was mapping out the various sections within the museum, to accommodate each of the

110 DESIGN MATRIX • JULY-AUGUST 2013

www.idiom.co.in

Happenings

NÜRNBERGMESSE

Namaste India I

n April 2013, NürnbergMesse formed a subsidiary in India – NürnbergMesse India Pvt Ltd to strengthen the bonds

between Nuremberg and New Delhi. More than 200 guests marked their presence at the inauguration ceremony and the guest list included Michael Steiner, the German ambassador in India.

About the goal of the NürnbergMesse Group, the CEOs Dr. Roland Fleck and Peter Ottmann explain, “Our own portfolio of Indian specialist events and pavilion contracts, which we already had at the start shall be extended, paving the way for exhibitors and visitors from India to Europe, the America and Asia, and vice versa.”

112 DESIGN MATRIX • JULY-AUGUST 2013

JULY-AUGUST 2013 • DESIGN MATRIX 113

NürnbergMesse has made enormous progress with its high-profile international trade fairs and is among the world’s top fifteen exhibition organisers.”Our next goal is to reach the top ten,” say Fleck and Ottmann.

Collaboration with IGCC Since 2006, NürnbergMesse has been active in India – back then with a joint stand of German companies at the Agrotech fair in Chandigarh, in co-operation with the Indo-German Chamber of Commerce (IGCC) as its foreign representative.

In 2009, its first own fair followed, the BioFach India.

Sonia Prashar, who handles the Indian projects of NürnbergMesse as Marketing & Trade Fairs Director, IGCC, has been appointed as CEO of NürnbergMesse India Pvt Ltd. With their expertise, she and her team will gain insights into the local market requirements. “Thus, one of the globally recognised German exhibition companies and the largest German Chamber of Foreign Commerce will join forces to tap the growth opportunities offered by 114 DESIGN MATRIX • JULY-AUGUST 2013

the Indian market. NürnbergMesse’s exhibition expertise and the Chamber’s local network and know-how will create a winwin situation,” says Bernhard Steinrücke, Director-General, IGCC.

Business partners “NürnbergMesse is present in India with a number of its own events. BioFach India has been joined by fensterbau/frontale india and Powder & Bulk Solids India over

NürnbergMesse is present in India with a number of its own events.

BioFach India has been joined by fensterbau/frontaleindia and Powder & Bulk Solids India over the past few years,” says Sonia Prashar.

the past few years,” says Prashar. The portfolio is growing with Indo-German joint

Messe India. During the official opening

venture with the co-operation between

of NürnbergMesse India, the manage-

the Indian exhibition organiser Colour

ment announced an event organisation

includes various topics for setting up

Publications

contract: India’s largest air conditioning

and developing the relevant exhibition

exhibition, Acrex India, to be organised

networks in India. The aim is to establish

In January 2013, the business part-

by NürnbergMesse India during the next

a broad event portfolio in the Indian mar-

ners set the seal on the purchase of

three years.”Being awarded the contract

ket by purchasing events and developing

shares by both German companies in

for three years in succession is really

their own events that correspond to the

one of India’s most important coat-

new; we are grateful for the trust shown

worldwide exhibition families of the Nürn-

ings exhibitions. In this context, Dilip

by ISHRAE (Indian Society of Heating,

bergMesse Group and the international

Raghavan, CEO, Colour Publications,

Refrigerating and Air Conditioning Engi-

subsidiaries in China, Brazil and North

welcomed the foundation of Nürnberg-

neers) – the association that owns the

America.

and

Vincentz

Network,

Hanover, and NürnbergMesse.

exhibition,” says Prashar.

The

portfolio

of

NürnbergMesse

JULY-AUGUST 2013 • DESIGN MATRIX 115

Style gets Bigger

Mr Vikram Somany, Chairman & Managing Director, Cera, opening Cera Style Studio in Ahmedabad

C

era Sanitaryware Ltd, a pioneer in the sanitaryware segment has been at the forefront of innovation

since its inception in 1980. Recently the Cera Style Studio in Ahmedabad was relocated at the most premium and choicest destination of S G Highway, near Thaltej crossroads. It has already become the style hub for architects, builders, interior designers and end-consumer for entire Gujarat.

Cera Style Studio displays stylish sanitaryware, faucets, wellness products, digital wall and floor tiles, and kitchen sinks. The relationship executives at the Cera Style Studios assist the customers to explore

A view of the Cera Style Studio

and choose from the exquisite designs and

Chief Operating Officer, Cera.

Realizing

comments, “Our showroom is an excel-

extensive ranges. “We are rapidly establish-

the strong consumer demand for one-stop

lent manifestation of our commitment to

ing our premiumness through Cera Style

home solutions, Cera has launched its Style

showcase Cera’s product ranges of innova-

Studios and also expanding our retail reach

Studios in all major towns. On the occa-

tion, style and fashion under one roof to

Cera Style Galleries”, says Atul Sanghvi,

sion of the inauguration, Vikram Somany

today’s discerning customers.”

116 DESIGN MATRIX • JULY-AUGUST 2013

Portafinestra in Mumbai

PFD Experience Studio boasts of being the first experience studio in India with extensive product lines.

P

FD Experience studio displays a large

Studio is to offer the widest choice in

variety of systems catering to a wide

each functional area and assist custom-

array of functional requirements –

ers in making better informed decisions.

be it small vertical sliding windows, large

The PFD Experience Studio highlights the

sliding folding doors, traditional pergola

sincere efforts of Siddharth Marketing and

or sophisticated sliding glass roof with

Porta Finestra Design India Pvt. Ltd to pro-

retractable shading. It also offers glass

vide an objective platform to architects,

shower enclosures, folding glass walls,

designers, developers and buyers about

infinity glass railings, casements, modern

the various quality products and technol-

‘lift-n-slide’ doors, and above all, creatively

ogies available. The studio’s end-to-end

designed sleek sliding systems for walk-in

services include design, survey, estima-

wardrobes and room partitions. All quality

tion, installations backed by strong after-

products offered at this studio are either

sales support and service warranty.

developed in-house or sourced from their respective principals in India and Europe.

The philosophy of PFD Experience

Websites: www.portafinestra.com www.siddharthmarketing.com JULY-AUGUST 2013 • DESIGN MATRIX 117

etc.

Curriculum in

FLORAL DESIGN Flowers, symbolic of beauty and love, play a vital role in special occasions; be it a wedding, birthday or any festive mood. With IFD one can pursue a career in the ſeld of ƀoral designing.

T

he Institute of Floral Design has tied up

the class. An entire class is devoted to the theory of

with the famed Instituto Mexicano Technico

colour which forms the basis of floral arrangements

Floral (IMTF), Mexico; to offer a floral

for occasions, events and celebrations. This is fol-

design course. The Institute offers an international

lowed by the basics of principles and elements of

curriculum with a progressive and professional floral

design.

design certificated course, covering both the design

The second semester is very comprehensive as

and business aspects of the floral industry, taught by

students are taught up to eighteen different floral

a team of trained floral professionals, having years of

techniques, ten different floral shape and sixteen dif-

experience.

ferent styles which are used in the art of floral design-

The curriculum of IFD commenced from June

ing. The third semester is a practical based semester

2013 is spread over three semesters. The first semes-

where the students have to work on themes that are

ter begins with the history of floral design and in

based on everyday occasions. After the third semes-

the following classes the students are taught iden-

ter an examination is conducted like any other cours-

tification of different flowers –locally grown and

es inorder to test students’ skills. The course has an

imported and the foliage along with their botanical

international curriculum but is adopted and custom-

names and their shelf life. Their uses and symbolism

ized to Indian ethics, culture and taste. Anyone with

are explained in this class. Another class deals with

a creative flair and wants to become a floral designer

the methods of treating flowers for prolonging their

can join IFD for an aspiring career.

shelf life and products used for the same. Various floral foam products and accessories are introduced in

www.ifdindia.com

JULY-AUGUST 2013 • DESIGN MATRIX 119

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

May-June 2013 VOL. 3 • ISSUE 4 • `100

Nina Puri

“There is nothing perfect. I believe being perfect and reaching there is a continuous process.”

Design Matrix_May-June 2013.indb 1

4/27/2013 8:31:29 PM

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JULY-AUGUST 2013 • DESIGN MATRIX 121

Hush

unveils its sleep studio in Hyderabad Hush, a leading brand in s uper-luxur y sleep and com for t products recently unveile d its ‘Sleep Studio’ store in Banjara Hills, Hyderabad . The store is elegantly des igned and resembles with a hig h-end spa. There are sev era l mock-bedrooms design ed, complete with a bed , mattress, pillows, duvets , toppers, protectors, she ets and covers for a blissful slee p. The unique product line s displayed in this studio com prises-Duvets, an alterna tive to conventional blankets; Hush Royal Par tner Per fec t, Hush Grandeur, Hush Me mory Comfor t and Hush Posture X. Each mattress available at ‘Hush Sleep Studio’ is orthopedic in nature and scientifically designed to maintain the ‘S’ shape of one’s spinal cord.

Tel: 040 - 64578787

The Great e EasteersnneHworam nge of launch mirrors

ed a new e has introduc om H n d er st Ea ass, bronze an The Great craf ted in br nd ha s or irr ld go range of m nd painted in mirrors are ha to m ar ch d wood. These an opulence ng di ad , um integral part and platin ors form an irr “M r. co dé ing of great the home ing space. Be liv d an e m of ever y ho impor tance ace of prime pl a nd e fi ey utility, th ng your hom efore, adorni er Th e. d m he ho lis s, embel in ever y craf ted mirror ly te na or e with with thes and enhanced tive motives h of uc to a with decora d ad ld not only ou w s ity gn si noble de e the exclusiv ve your hom gi so al reat t G bu e splendor anager, Th man Shah, M Su ys sa ,” es it deserv e.

Eastern Hom 272 6262/25777 Tel: 022-2577

122 DESIGN MATRIX • JULY-AUGUST 2013

I Beam:

Laying a strong foundation for workstation

Artmatrix (an in-house bra nd of Vector Projects) - a leading brand in modular chairs, has introduced I – furniture and Beam. With a leg to beam connector, the aluminium connected to the horizo die-cast ntal metal beam creates a workstation. The leg can in a variety of angles, from be configured 60 degree to 300 degree to provide flexibility. It is nylon wire holder clips for equipped with ver tical wire management . The table bush applied beam acts as a connector on the table for the table top and cre ates a floating effect. Wit connector, the metal con h a beam to beam nector clamps from one beam to another in 90 deg the workstation configur ree and extends ation. The product’s discre et cable distribution ma underneath the workstati nag es cables on by using the wire tray with nylon wire holder or are routed under the tab wire raiser. Cables le top using wire tray tha t is hooked to the metal wire tray holder. The wir beam with plastic e tray can be adjusted eas ily from the holder. I-beam structure is ideal for design aluminium leg ing linear workstations, L-sh aped cluster workstations workstation with fabric and , 120 degree glass division. It is comple mented with a combinatio bench and storage eleme n of sitting nt.

Tel: 022-66972893/94/95

s Super World Bazaar showcase Light Planters by

Capi Europe

and décor store for home furniture World Bazaar, a premium from Capi rs nte pla ced innovative accessories recently introdu The pots on. rga Gu d, ated at M G Roa Europe at their store loc erent shapes, diff k, loo l ura available in nat are handmade. These are le. Capi Europe classical and modern sty structures and colours in lanters in The of p ers sell t yers and bigges is one of the leading pla year guarantee. product comes with three Netherlands. Every Capi Tel: 09811945621

JULY-AUGUST 2013 • DESIGN MATRIX 123

Herman Miller introduces Arras Spine Herman Miller’s Arras Spine has adaptable features such as the Arras power channel. It opens and retracts smoothly, returning to the closed position with a soft reassuring click. The unit is counterbalanced to offer the user the assurance of robust stability. It is designed with eco – friendly components and can be easily disassembled for end of life management. Arras Spine is exquisitely designed, featuring smooth lines and rounded corners and offered in palette of inspiring colours. Available in two heights – 550mm and 720mm –the Arras Spine works harmoniously with existing workspace furniture and accessories. www.hermanmiller.com

Ebru collection by Ka

nchi Designs

Kanchi Designs, the studio for custom designed furn ishing presents a new line -cum - workshop at Kalach of luxurious furnishings at wki, Mumbai. The collec its studio tion titled Ebru was unveiled held in Mumbai. Designed at the Indian Luxury Exp by founding duo of mothe o recently r and son, Shobhana and Kunal comprises cushions, quilts Mehta, this new collection and runners made in exc lusive colours - salmon, dus green. With fabrics like vel t, dirt y lilac, charcoal, sto vets, satins, silk s and oth ne and moss er exclusive blends, this collection is hand embro idered with Zardozi work, pearls, sto ne embellishments, fringes and tassels. ww w.kanchidesigns.com

124 DESIGN MATRIX • JULY-AUGUST 2013

Rooftop deck by

Notion

Notion–one of the pionee rs in exterior wood solution for home and com mercial spaces - has launched rooftop deck tile s , made with fine tropic al wood ; assembled on a hig h density engineered plastic base. It is available in natural wood of ‘IPE’.

These decking tiles are pro vided with non-toxic chemical coatings, which ensure resistance agains t termite and moisture. The ir unique mechanism allows rain water to flow down faster and enables space slip resistance. The se rooftop decks are ide al for any climate and are eas y to install. ww w.notion.net.in

Osim

launches uSoffa Petit

uSoffa Osim India, has launched nature sig m’s Osi h Petit, designed wit satile ver and t for massage com able act retr a has It functionality. fullers off t tha t uni leg massage to ge ssa ma ng adi coverage kne e -lik Life t. fee and les one’s calves, ank es vid pro ags airb h massage wit s, gentle and firm movement g thin soo and s nes relieving stiff this of e tur fea que aches. Another uni e-Touch product is Convenient On l, seat & (ful es mm gra Massage Pro select to ds nee one back, and leg), with es mm gra pro from 3 automatic ge ssa ma of n atio bin preset com ive ect eff and g xin functions for a rela day - all massage any time of the but ton. a of ch tou with just the ww w.osim.com

Decoration+Design

coatings, bathrooms, kitchen, furniture,

facilities that will bring about the increased

DECORATION + DESIGN is an exclusive

technology, design projects and products,

demand for interior design. Some of the

Trade Fair for the Australian soft furnish-

innovative products, design objects, items

products that will be displayed by the

ing and interior products industries. The

for home, decorative items, architecture

exhibitors include wall coverings, interior

exhibitors will display products includ-

and design products for the home, office,

design services, kitchen design, consul-

ing carpets, curtains, blinds, decorative

hotel and large projects.

tancy services, doors and gates, awnings

accessories, fabrics, home wares, lights,

Date: 25 - 27 July, 2013

and more. The show offers a platform to

rugs, floor coverings and soft furnishings.

Venue: Santiago, Chile

the participants to get a chance to meet

Specifically created to attract key buyers

experienced professionals, encouraging

and decision makers in this industry,

Gift+Home

DECORATION + DESIGN offer an unparal-

Gift + home is a popular trade show that is

business partners.

leled showcase of forthcoming trends of

primarily related to the sectors of gifts and

Date: 31 July - 02 August, 2013

the Australian and New Zealand markets.

decorative accessories. This event has a

Venue: Singapore

Date: 18 - 21 July, 2013

record of attracting a large number of visi-

Venue: Melbourne, Australia

tors and exhibitors and in the last edition,

Decorex Joburg

the percentage of gift buyers in the show

Decorex Jhb has been branded South

increased by 49 percent and 23 percent

Africa’s ultimate decor and design event.

100 Showrooms is going to be held for a

more international trade buyers from near

Themed Inspiration & Interpretation

period of three days in Santiago, Chile. The

about 95 countries attended the event.

Decorex Jhb brings a fresh collection of

main objective of this international expo

Date: 29 July - 02 August, 2013

the very best in decor and design. Decorex

is to bring together architects, designers,

Venue: Las Vegas, United States Of

Jhb strives to showcase the consumer the

decorators, landscape architects, archi-

America

inspiration of room settings coupled with

100 Showrooms

tects, designers and decorators, real estate

them to establish to good terms with their

the product to interpret the style of your

and construction industry professionals.

InterDecAsia

More than 100 exhibitors, including sup-

InterDecAsia will be soon held in Singa-

architects, suppliers and manufacturers of

pliers of products and services related to

pore. This three days event will be sur-

furniture, fabrics & decorative accessories,

design and implementation for architec-

rounded by design community along with

Decor and lifestyle magazines will be

ture and design, lighting, energy efficiency,

the international and regional brands. This

participating in the exhibition.

innovation in materials, doors, windows,

expo will upgrade the accommodating

Date: 07 - 11 August, 2013

126 DESIGN MATRIX • JULY-AUGUST 2013

choice. Professional interior designers,

Venue: Midrand, South Africa

will also be showcasing home dĂŠcor and

cialized exhibition of landscape design

utility items made of natural or renew-

and garden art, is convoked at Siberian

able raw materials. Also exhibited will be

Fair, Russia and is adjudged as Architec-

Gallery Copenhagen is going to be an

handicrafts by textiles artisans from all

ture & Designing trade show. Profile for

important event that will take place in

regions in Brazil.

exhibit include architectural lightings,

Denmark for a period of three days. It is

Date: 13 - 16 August, 2013

commercial & office lightings, daylight

going to provide a big platform for the

Venue: Bento Goncalves, Brazil

technologies, decorative & custom

Gallery Copenhagen

exhibitors and visitors who are going

fixtures, emergency, industrial light-

to gather at one place and share their

Paralela Gift

important view points and opinions

Paralela Gift will take place in Sao

lighting control equipment & systems,

with each other. Gallery Copenhagen

Paulo, Brazil for a period of four days.

outdoor & street lightings, theatrical &

will be inviting more than 340 exhibi-

The motive of this international expo

stage lightings, flooring system, out-

tors in this event to showcase products

is to bring designers, artists, gifts

door furnishing plumbing equipment

fashion wear ,exclusive collection of

and handicrafts manufacturers and

and sanitaryware, spa & sauna facilities,

high end accessories, shoes, bags, and

suppliers under one roof and to give

UV protective window film, waterproof

jewellery, and similar other products.

them an opportunity to share their

roofing and ceiling.

Date: 08 - 10 August, 2013

expertise with the attendees. Paralela

Date: 16 - 19 August, 2013

Venue: Copenhagen, Denmark

Gift will facilitate the designers, artists

Venue: Novosibirsk, Russia

Casa Brasil

and manufacturers and suppliers of

ings, floodlights, energy saving lamps,

corporate gifts, special products, by

Gift & Interior Exhibition

Casa Brasil will bring together the best

making them aware of the various kinds

Gift & Interior Exhibition is the trade

of contemporary designs and latest

of crafts, Textile Design, Furniture and

exhibition for gift ware and home inte-

technologies in high end furniture and

Accessories.

riors. This is the leading trade fair and

accessories. This extravagant event

Date: 14 - 18 August, 2013

invaluable tool for interior designers,

will showcase high end products for

Venue: Sao Paulo, Brazil

retailers and manufacturers featuring

architecture and design including and institutional furniture and surface

Landscape Design & Architecture

design applied to furniture. Exhibitors

Landscape Design & Architecture-Spe-

home accessories, lighting, residential

colour forecasts, emerging product finishes future fabric and industry themes.

Date: 22 - 25 August, 2013 Venue: Lillestrom, Norway

JULY-AUGUST 2013 • DESIGN MATRIX 127

GLOSSARY IFC: Lunawood Exterior Cladding & Decking • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400 053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com

Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072 Tel: (022) 67837777 Email: info@ebco.in www.ebco.in

Pg. 2: Travette Engineered Hardwood Flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel : (022) 26187132 / 26131442 Email: flooring@mrjgroup.in Pg. 3: Armstrong Armstrong World Industries (India) Pvt. Ltd. Boomerang, A-Wing, Unit No.304, Chandivali Farm Road, Andheri (E), Mumbai 400072.

Tel: (022) 3048 0800 Email: helpdeskindia@armstrong.com

Pg.4 & 5: Durian Veneers Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in

Pg.6: LG Hi-Macs New Patel Sawmill Group 204/B, Vertex Vikas, Sir M V Road, Andheri (East), Mumbai – 400069 Tel: (022) 26833377/0952 Email: decorexsol@gmail.com

Pg. 9: Kinlong Guang Dong KINLONG Hardware Products Co. Ltd., No. 102, A Wing, Camellia, Nahar’s Amrit Shakti, Powai, Mumbai, India- 400076 (M): 09619068685 Email: frankforever01@gmail.com

Pg. 11: Yale Locks Assa Abloy India Pvt. Ltd. 19th Floor, Tower A, Bldg. No.5, DLF Cyber Terraces, DLF Phase-III, Gurgaon, Haryana - 122002.

Tel.: +91 124 440 7060 Email: info@assaabloy.co.in www.yale.co.in

Pg. 12: KiTEC Flexibility KiTEC Industries (India) Limited C-18/11, Jeevan Bima Nagar, Borivali (W), Mumbai – 400 103.

Tel.: (022) 2895 1144 Email: sales@kitecindia.com www.kitecindia.com

Pg. 13: Geeta Corporate Ad. Geeta Aluminium Company Pvt. Ltd. D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai – 400072.

(M): 09930806685 www.geetaaluminium.com

Pg. 14: Concept Dekor Surface Dekor (India) Pvt. Ltd. Abdul Satar Lakdawala Comp., Jogeshwari-Vikhroli Link Road, Jogeshwari-East, Mumbai – 400 060 Tel: (022) 28242424/28362424 Email: surfacedekor@gmail.com

Pg. 15: Birla White Wallcare Putty Ultratech Cement Ltd. Ground Floor, Ahura Centre, 82, Mahakali Caves Road, Andheri (E) Mumbai 400093 Toll Free: 1800111717 www.birlawhite.com

Pg. 7: Prayag

Pg. 16 & 17: Uniply Elementz Decorative Veneers

Prayag Polymers (Pvt.) Ltd. Customer Care: 9310002486 Email: mail@prayagindia.com www.prayagindia.net

Uniply Industries Ltd. #5 Branson Garden Street, Near Sindhi Model School, Kilpauk, Chennai 600010.

128 DESIGN MATRIX • JULY-AUGUST 2013

Tel: (044) 26605995 Email: info@uniply.in

Pg. 44 & 45: Uniply ATS Plywood Uniply Industries Ltd. #5 Branson Garden Street, Near Sindhi Model School, Kilpauk, Chennai 600010 Tel: (044) 2660 5995 Email: info@uniply.in

Pg. 46 & 47: Le Cdeor MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel : (022) 26187132 / 26131442 Email: artifacts@mrjgroup.in

Pg. 53: CLS Industries CLS Industries Pvt.LTd. Plot no.38, 43, 44 & 45, Survey No.89, Meghpar Borichi, Anjar, Gujarat, India.

Tel: 09711192810 / 09099052288 Email: sales@cispy.com

Pg. 85: FINfloor Laminated flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel : (022) 26187132 / 26131442 Email: flooring@mrjgroup.in

Pg. 111: UBM-INDEX Trade Fairs marketing@ubmindexfairs.com www.ubmindexfairs.com

IBC: Corian Solid Surfaces • Agar Bazar S. K. Bole Road, Dadar (W), Mumbai 400028 Tel: (022) 24318444/555 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com

BC: Durian Home Furniture Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in