DESIGN MATRIX • JULY-AUGUST 2013
PEOPLE • LIFESTYLE • DESIGN • INTERIORS
July-August 2013 VOL. 3 • ISSUE 5 • `100
alkesh gangwal A Paprika Media presentation
“Every construction site in the city displayed a billboard that carried the name of the architect.... This inspired me to join architecture.”
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n initiative of MRJ creations, Design Matrix is a bimonthly magazine offering a sneak peek into the latest design trends and related aspects in the world of architecture by covering leading architects, designers and their design with
a fresh perspective. Being the founder of Design Matrix, with a rich experience of four decades in this industry, I am delighted to present a power-packed edition to our dear readers. I thank all the architects and designers, who contribute wonderful concepts to our editorial desk, thus adding value to our magazine. I owe my thanks to our readers and strongly feel it is your support and the goodwill that has made Design Matrix, an esteemed publication in the architecture and design arena. Our cover story depicts Ar. Alkesh Gangwal from Aurangabad, a city of rich cultural heritage. A conversation with him made me wonder about various issues regarding the sorry state of some of India’s heritage sites. India has made a remarkable presence on the global map as a major tourist destination. We are proud Indians; it is high time to open up our minds and think what we have to offer to the tourists. We pompously chant the mantra ‘Athithi Devo Bhava’, but do not stop a while to think… are our guests offered with right facilities during their stay. Let us join hands and work together for a solution to make our country truly a tourist haven. On our readers’ request, we have introduced Metamorphosis, a presentation of sketches resulting into final design. Hope my architect friends will send their valuable contribution, to take it further... Happy Reading!
Manohar Jhunjhunwala www.designmatrix.co Now follow us on www.facebook.com/DesignMatrixMagazine Cover Photograph: Nitin Goje 10 DESIGN MATRIX • JULY-AUGUST 2013
CON TEN TS 18 DESIGN MATRIX • JULY-AUGUST 2013
22
112
62
54 COVER STORY
ARTY-TECHTURE
A walk through with ar. alkesh gangwal
Gambling ambience at Dyutta, a special space at Le Sutra. pg 102
his journey, projects and fetish for billboards… pg 22
TREND CORNER Sketches to final design. pg 48
Experience great at Chromakey; a multi –designer store. pg 106
GLOBAL EYE
CASE STUDY
Highlights from Clerkenwell Design Week.
Manipal Museum of Anatomy and Pathology by Idiom. pg 108
METAMORPHOSIS
pg 54
RESIDENTIAL DESIGN
INSIGHTS
An enthralling design. pg 62
Focus on using aluminium for construction and designing windows. pg 84
DESIGN ASPECT The success story of Goldmine Project
CORPORATE DESIGN
Consultants. pg 70
Sejpal Associates and Ar. Brinda Shah
HAPPENINGS The power of Sonia…. Sonia all over…. mounting global heights. pg 112
ETC Want to be a Floral Designer? Think of Institute of Floral Design. pg 118
share unique corporate designs. pg 86
HOME STYLING Adding life to the inanimate. pg 76
PRODUCT LAUNCH YOUNG GUNS The story of a budding Architect,
MY SPACE
A showcase of vibrant product lines. pg 121
Abhishek Prabhu. pg 98
EVENTS
Simple smart steps for home care during monsoon, a mindshare by Ansa Interiors.
CREATIVE IDEAS
pg 82
The mantra of Elephant Design pg 100
An information guide for events across the globe. pg 127 JULY-AUGUST 2013 • DESIGN MATRIX 19
PEOPLE • LIFESTYLE • DESIGN • INTERIORS
May-June 2013 VOL. 3 • ISSUE 4 • `100
Nina Puri
“There is nothing perfect. I believe being perfect and reaching there is a continuous process.”
Design Matrix_May-June 2013.indb 1
4/27/2013 8:31:29 PM
We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages. Please email to: editor@designmatrix.co or write to Design Matrix, MRJ Creations Pvt. Ltd., C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.
20 DESIGN MATRIX • JULY-AUGUST 2013
INBOX
The May- June issue of Design Matrix is
it not only focus on the professional front,
well presented. The cover story feature
but also the personal life of an architect or
on gorgeous Nina Puri is interesting. The
a designer which is very inspiring for new
spotlight on Nom Nom brought a feeling
comers like me.
inside me, as if I am experiencing a great dining in the charming and welcoming Asian
Shom Chatterjee Kolkata
Cuisine restaurant. I wish the entire team of Design Matrix, great success and I am eagerly
The article on institutional design, highlighting
waiting for the next issue.
the Janki Devi Public school is a mind blowing
Renuka Mistry Mumbai
concept. Personally, I would like to see more of such projects in the forthcoming issues of
Design Matrix. The entire magazine is well I am a regular reader of Design Matrix. I
presented and interesting.
Rutuja Patil Bengaluru
find Global Eye as the most interesting section, it presents global trends. The Event Reports keeps us updated about the current happenings in the industry. I like the fact that
Good content and good images create a
the articles are well supported with good
wonderful magazine. I see Design Matrix to
visuals, this is one of the reason that I can
be a perfect blend of both the elements and
say Design Matrix is a wonderful design led
that is why I can say it is my choice. I must
publication.
congratulate your design team for presenting
Bhavesh Gajjar Gurgaon
a wonderful layout. The selection of images
by your team makes every edition attractive. All the best to Design Matrix!
The images laid out in the story of Residential Design are very eye catching. All the articles
Jyoti Solanki Mumbai
are just superb. I would like to personally congratulate the Design Matrix team for
I like reading Design Matrix as it covers
bringing out a well presented magazine to
projects from different streams- be it
the readers’ desk. Kudos to Design Matrix.
residential, corporate or hospitality arena….
Maria Joseph Goa
This is what makes your publication stand
out from the other interior publications. The
article on Aluminium, as an eco –friendly The creative ideas segment featuring
material, was a great informative piece and
Visionnaire in the May-Jun issue was a real
as a regular reader of your publication, I
treat for eyes with mind-blowing images.
would say continue publishing this type of
With interesting story lines and great
knowledgeable pieces in the near future.
presentation, the magazine has an archival value. I enjoy reading the cover stories, as
Karishma Mhapadi Mumbai
JULY-AUGUST 2013 • DESIGN MATRIX 21
Cover story
ar. alkesh gangwal
Transforming dreams into
REALITY “Where there is a will there is a way”, believes ar. alkesh gangwal and this is precisely the mantra that led him towards the pinnacle of success. In a friendly chat with Marilyn M., he walks through his experiences in his journey towards becoming an established architect. Proſle Images: Nitin Goje & Ankkush Takkalkar Project images: Sebastian Zachariah
22 DESIGN MATRIX • JULY-AUGUST 2013
JULY-AUGUST 2013 • DESIGN MATRIX 23
H
ailing from Aurangabad, his forte
age student. It took me two years to clear
I really strived hard to get admission in
includes commercial, residential,
my HSC exams. Somehow, I managed to
architecture. I got admission for diploma
institutional and retail projects.
get 52 per cent marks.
in interior designing at L S Raheja School
“We believe in developing a deep sense of
I had a flair for drawing and this ignited
of Architecture, Mumbai. I completed the
understanding with our clients’ objectives
my ambition to be an architect. Both my
course and simultaneously cleared HSC. At
and help them achieve those through
father and my maternal uncle had joined
that time, a new college namely SPSMBHS
economically viable solutions and error-
architecture, but unfortunately they could
School of Architecture was established in
free
not complete the course.
Kolhapur and fortunately with the help of
operations,
thereby
facilitating
continual satisfaction,” says ar. alkesh gangwal.
Like a ray of hope, I decided to complete what they had left behind. In those
Ar. Anjan Varde, with whom I was working those days, got admission in that college.
days, every construction site displayed
Did you aspire to become an architect as a child; if not what inspired you to get into this profession?
a billboard that carried the name of the
I belong to a simple middle class family
Going back to the early days of your education in the stream of architecture, can you share something with us?
in Aurangabad. I have done my schooling from Holy Cross English High School. Throughout my schooling, I was an aver-
24 DESIGN MATRIX • JULY-AUGUST 2013
architect designing the project. This inspired me further to join architecture.
Do you remember anything in particular that you did in college to pursue your dreams? I read books of Ar. Charles Correa and Ar. B. V. Doshi – the masters of Indian Architecture. Since then I cherished a dream of working with Ar. Charles Correa after completing my education.
How were your initial days of practice as an architect? In the third year of architecture, every student is supposed to undergo an internship of six months. I joined Ar. Madhav Naik in New Delhi. After completing my internship, I returned back to Kolhapur and completed my degree. I was a topper in Design, and this helped me to make my dream come true. I joined Ar. Charles Correa’s office and worked with him for more than two years.
We would love to know your experiences with renowned Ar. Charles Correa. When I joined his firm, my colleagues told me that he is a perfectionist and could not tolerate a single mistake done in his office. He had an international style of working with projects in the UK, US and Mauritius. I believe that he is the one who has mentored me and taught me what design means in the real sense. I owe a lot to him.
I would like to share a small incident with you. I was given a small assignment by a senior at Correa’s office to draw a section that depicts a swimming pool for a Permanent Mission of India (PMI) building in New York. I drew a small drawing on A4 size and was in air thinking that I have drawn a beautiful drawing. Those were the days when there was no email system; the only way to send any communication was through fax. With confidence, I sent the fax directly to the client as Ar. Correa was out of town. All the communications done in his absence were sent to him. Next morning I was called around 10 am to meet Ar. Correa. I was expecting an appreciation but to my surprise, he trashed me like anything and expressed extreme anger for missing out levels in the drawing. I got very upset. In the evening, after taking a cold shower, I realised that Correa’s displeasure was for my betterment and with this optimistic feeling, I moved on further and still continuing....
JULY-AUGUST 2013 • DESIGN MATRIX 25
Tell us something about your organisation and team?
technologies, systems to conserve energy and save natural
We are a team of architects and interior designers with a thor-
resources. We urge to our clients to go a little extra ahead and
oughly professional approach. Our USP is to maximise utility for
help us execute those systems which would lead to energy con-
our clients by providing specialised skills, which is a growing
servation and its efficient use. The uses of solar panels, LED lights,
need today. We primarily focus on design and design develop-
recyclable materials and environment friendly paints, are few
ment aspects.
parameters to go green.
What kind of projects you undertake? Would you like to specify any good projects in particular?
How long it takes to complete a project?
Our main area of focus involves interior projects as they provide
fied time as per the scale of the project. However, it depends
us with an opportunity to play with different materials in a short
on numerous aspects like disbursement of timely payment by
span. We undertake architectural projects and I believe all our
the client & the working speed of executing agencies as per the
projects are attempted to be the best and we ensure that what-
demand of the particular site.
In design we continuously try and evolve various means,
In Aurangabad, we are known to complete the projects in speci-
ever projects we undertake are completed within the stipulated timelines and budget.
Can you describe your working patterns? In our office, we are strong followers of Le Corbusier and his phi-
Do you follow any green parameters while designing your projects?
losophy of the modular... we develop the design concepts, take
Yes... how can we ignore such an important concern?
drawings. Material palette, budgetary analysis and BOQ being the
26 DESIGN MATRIX • JULY-AUGUST 2013
approval from the client and then make models for final working
back bone for smooth execution of the project. We follow a tradi-
penny extra, makes me uncomfortable to such an extent, as if I
tion of submitting all the drawings to the client in one stroke. I
have wasted my own money.
am very particular that no alterations are made after approval of the final design.
How do you overcome your challenges? Patience is the best medicine to combat our day to day challenges.
Tell us something about your first project? me, as I was out of town for my education and for building my
Can you share your experiences as the Chairman of IIAAurangabad Centre, during 2010-12?
career. I got my first project from my father’s friend to do interior
Aurangabad has two architectural colleges and the city has around
renovation of his electronics showroom. With passion and dedi-
200 practising architects. During my tenure as the Chairman, we
cation, I worked for 10-12 hours a day, to translate my thoughts
organised various events for students as well as members of IIA-
into reality. Explaining every minute detail to the contractors and
Aurangabad Centre to get a global vision of what is happening in the
the carpenters was a real challenge faced by me. I completed the
arena of architecture. We invited more than 25 distinguished archi-
project in just 4 ½ months.
tects across India and overseas. The sessions were eye-openers to get
Way back in 1993, I established a small firm when no one knew
insights of the ongoing trends, for the entire fraternity.
What are the norms that you follow while designing a project? All our designs are created out of fresh thoughts. Material pal-
Hailing from a city of rich cultural heritage, what you would like to offer the city?
ette is of prime concern in our designing. I travel extensively and
I aspire for a city with clean and healthy environment. Ajanta and Ellora
come across many new materials. I ensure that there is no mate-
caves being one of India’s very popular tourist destinations, it is neces-
rial repetition in my projects. I am extremely careful while select-
sary to take drastic steps to create better infrastructure. Proper facilities
ing any new material and see that it comfortably fits in my client’s
& environment can definitely attract larger number of tourists to expe-
budget. My client is like a family member to me. Spent of even a
rience the beauty of these impressive and enthralling monuments.
“Our USP is to maximise utility for our clients by providing specialised skills, which is a growing need today. We primarily focus on design and design development aspects.” JULY-AUGUST 2013 • DESIGN MATRIX 27
What is your success mantra? My work is my passion. Hard work, attention to details and dedicated efforts for the best output drives us ahead.
What message would you like to give to the younger generation? Be passionate about what you do. Work with utmost commitment and high level of integrity. Do not believe in shortcuts and these principles will surely pave your way towards success.
Where do you see yourself in the next ten years? Focussing more on challenging projects that would help us grow as designers, to tackle international projects in years to come...
Personal Diary: Family plays a crucial role in shaping our personality. How has your family helped you, to reach the path of success? My mother, wife and everyone else in the family are extremely supportive. I lost my father at a young age. After him, it was my mother who educated me, and with her blessings, I am here today. Smita, my wife is very understanding. While I’m travelling, she takes care
28 DESIGN MATRIX • JULY-AUGUST 2013
of my home and office without any complains. My kids Ayush and Sanyam are the eternal source of pleasure at home.
Do you dream of your children as next-gen architects? Yes.... I’m lucky that my elder son Ayush opted for Architecture as his career. He is now in the 2nd year of Architecture, in Mumbai. San-
Rapid fire: Birthday: 1st October
yam the younger one is in Std. VIII. I give my children full freedom to decide what they aspire to become in their lives.
How do you start your day? I wake up at 5.30 am and take an hour long walk. After which, I prefer a cup of green tea while reading the newspaper. I skip breakfast, take an early lunch and am in office by 9 am. 2pm is the break for snacks. Normally I work for 10-12 hours a day.
How do you spend your leisure time?
Reading habits: Architectural and interior magazines and spiritual books. Hobbies: Listening to music – classical and spiritual – and watching entertaining movies. Favourite movie: Jodha Akbar. I must have watched it more than 15 times, as it is one movie which I feel is very well-presented with fine minute details.
My leisure time is for close friends and family. I must say that I am fortunate enough, to be always surrounded by caring and loving friends.
Favourite pass-time on weekends: I love cooking on Sundays.
What you would have been, if not an architect? I cannot imagine what I could have been, if not an architect.... probably running a grocery shop...
alkeshgangwal@rediffmail.com
JULY-AUGUST 2013 • DESIGN MATRIX 29
Atul Save’s Residence
30 DESIGN MATRIX • JULY-AUGUST 2013
W
e
bungalow
bedroom and two bedrooms for the sons.
Yogendra Ballal, the landscape archi-
for Mr. Atul Save, who is an
designed
a
A lounge which overviews the living room,
tect, was deeply involved in creating all the
industrialist and a politician.
is specially designed for family interaction.
designs of landscaping.
The bungalow is located in the newly
The terrace on the second floor is convert-
The theme of the design revolves
developed area of the city.
ed into a courtyard with a deck, a water
around the play of light, through vertical
body, spa, gymnasium and recreational
fins. The fins play a dual role of safety grills
areas.
as well as ensure privacy. One can see a
The entrance is welcoming with a wooden carved door and the house comprises of three floors. The ground floor is
The water body is covered with a smart
lot of greenery through the vertical fins, in
designed for public living with a living
roof with louvers, which are mechanically
addition to lovely flower beds. Lotus is the
room, drawing room, parents’ bedroom
operated to control the light quality to
theme of the backdrop, of the gymnasium
along with kitchen and dining. The first
enhance the spaces according to desired
and courtyard.
floor has private spaces like the master
mood. JULY-AUGUST 2013 • DESIGN MATRIX 31
32 DESIGN MATRIX • JULY-AUGUST 2013
LMS Jewellery Showroom
T
his is the first of its kind jewellery showroom, located in the heart of the city with three floors above the ground and two basement floors for
parking and services. Each floor is designed with different themes, based on the product line displayed. The ground floor is designed for the silver; the first floor is for gold and the second floor is dedicated to diamond jewellery. The ground floor is designed in shades of grey to enhance the silver products, while the first floor is designed in white as it symbolises purity. The shade of white used in furniture and ceiling on this floor enhances the beauty of gold jewellery. The floor for diamond jewellery is designed in black, with LED lights continuing from floor to wall to ceiling creates rings of light. A lounge on the second floor is the JULY-AUGUST 2013 • DESIGN MATRIX 33
34 DESIGN MATRIX • JULY-AUGUST 2013
centre of attraction, where shoppers can relax. The storage cabinets are designed in sliding panel which enables the display to revolve, and also serves as a window display. This unique customised design of the panel has increased the display by two and half times. This showroom is centrally air-conditioned with all services planned and integrated in a very tight space. The south and the west sides are dead spaces utilized for services. The east and the north facade is treated with designer floral motif metal jali, which not only gives safety to the showroom, but also creates interesting play of light and shadow, enhancing the interiors. There is a plant bed with dense plantation in between the designers metal jali facade and the glass.
JULY-AUGUST 2013 • DESIGN MATRIX 35
36 DESIGN MATRIX • JULY-AUGUST 2013
OfÀce for Arch Developers
S
pread over an area of 900 sq. ft. this office space is recently designed for a builder and developer. The office is a union of four shops with a floating mezzanine created in steel with inclined columns and 2” thick metal floor.
The fumed veneer used in this office made the space cozy while the glass partitions
made spaces appear larger than the size. The glass also enabled the penetration of light deep inside the office. The office space is made up of one main cabin with an antechamber, while the mezzanine floor houses the staff members. The designer motif tile wall on the backdrop, the canvas paintings on the sliding panels and the rustic floor finishes gives the office a character of its own.
JULY-AUGUST 2013 • DESIGN MATRIX 37
Sameer Bhandari’s OfÀce
38 DESIGN MATRIX • JULY-AUGUST 2013
T
his office was designed for Mr. Sameer, a horticulturist,
On the west side, there is the Director’s cabin and conference
and a real estate developer, who was very particular about
room, while on the east side there is a waiting and reception area.
Vaastu. Hence the south –west corner of the office was
Sandwiched acrylic partitions maintain the privacy.
raised by 6 inches.
No curtains or vanishing blinds are used on the windows. Use
We have taken an approach to use minimal furniture and
of lot of plants creates green atmosphere and functions as a shield
materials. Since the office is small, glass partitions have been used
against the glare from the west. To break the monotony of the
to make it look spacious.
white scheme of the office, red fabric is used on the chairs.
JULY-AUGUST 2013 • DESIGN MATRIX 39
Panhale Residence
T
he client is a business tycoon dealing in construction and real estate. Due to changing lifestyle
and needs of the family, he decided to renovate his existing house. He was taking personal interest in selection of the material, its finish and was also looking for hi-end quality products. The earlier home had smaller rooms and thus leaving poor light with no visual connections between the ground and the first floor. The renovation process started by removing the internal walls to make the space larger.
40 DESIGN MATRIX • JULY-AUGUST 2013
JULY-AUGUST 2013 • DESIGN MATRIX 41
The wall between the toilets and bedrooms were removed and replaced by glass to make the space look large... use of glass in form of mirror, glass block and glass mosaic added depth to the spaces. The slab above dining area was also removed to create a double height. Dead wall with glass mosaic connected both the fl Italian marble, fumed veneer exemplified
on
glass mosaic and bed headrest personified the character...designer light fittings and accessories in black and stainless steel added a fl
42 DESIGN MATRIX • JULY-AUGUST 2013
On-going project:
Nisha Construction’s Signature apartments
T
his project consists of sixteen apartments with 3 and 4 bedrooms. The focus of this project was not on conventional design. Each floor has three
flats all open on three sides, allowing good amount of natural light and ventilation. This building is designed in T shape with 3 wings and the centre area is kept for the services. All flats have individual terrace of 100 sq. ft. with a garden, as against smaller conventional balconies. A special dry balcony for each flat has been provided which is a necessary requirement for all Indian families.
The top floor has been dedicated for a health club and entertainment area. Terrace is designed for having parties and small family get togethers by the occupants. Ground floor has commercial spaces and parking is planned in the basement.
JULY-AUGUST 2013 • DESIGN MATRIX 43
46 DESIGN MATRIX • JULY-AUGUST 2013
JULY-AUGUST 2013 • DESIGN MATRIX 47
Metamorphosis
An innovative table design Naresh Shah & Associates, headed by Ar. Naresh Shah and Ar. Monica Shah, is an architectural design consultancy ſrm, established in 1989. Along with Ar. Naresh Shah and Ar. Monica Shah, the team includes 12 qualiſed designers headed by Ar. Samit Shah.
N
SA is a design consultancy firm providing designs
Design Matrix, introduces a new section called Meta-
for various architectural and interior designing
morphosis, meaning transformation. The sketches con-
projects like Med- diagnostic centres (MRI,CT),
tributed by Naresh Shah and Associates comprise a great
Dentistry, entertainment centres, car showrooms, corporate
design created by Ar. Samit Shah that one can quickly
offices, IT parks and residential projects.
glimpse upon.
48 DESIGN MATRIX • JULY-AUGUST 2013
48
The product: INTERFACE ENTRY
Interface can be defined as a common boundary
CENTRETABLE
48
or interconnection between systems, equipment,
12
ETNRANCE LOBBY
elevation
plan
concepts of human beings.
A Centre Table The centre is activated by the needs of an Indian house. A centre table is something that fills in the requirement of an interface between the systems. This breed of table is the most significant part of the living room milieu. The table being
B
the centroid of the living space fills in the void between the sitting space and the entertaining wall. The inception of this centre table comes with
A
INTERFACE
D
the culmination of all the surrounding forces into the black hole – The Centroid, activating the same, gives birth to Vortex.
C
Vortex In fluid dynamics, a vortex is a region within the fluid where the flow is mostly a spinning motion about an imaginary axis, straight or curved. This motion pattern is called a vertical flow. The concept is induced into a static object to exuberate it with dynamism.
C
C
C C
C
E
D
E
C
C
D C
E
C
E
D
D
C
C C
C
Space
Centroid of the space
C
C
E
D
E
C
C
Activating the centre radiating forces around the central axis
Bringing the dynamism with a static object
D
Diagrams
C
Spatial diagrams marking the centre the reacting forces intimidated by the gravitational pull
Form
table position, and the forces guiding the geometrical derivation of the table.
Vortex The table is attracting all the forces from its surrounding and is creating a torsional effect that is pulled in by the gravitational force. This, results into kissing of the two datums, which result, in creating a void. The vortical effect brings in dynamism to a static object. This piece exuberates dynamism through its form.
8146': The irony here being, the dynamic form is static and the formally static zone is activated by the
activities it offers in terms of lending space to keep stuff.
Anthropometrics The design is further guided by the human standards, where in the dimensions are guided by the surrounding space. The edges modulate itself to adapt to the ergonomics of the space. The table could accommodate a formal
D
space for the TV accessories, newspapers
EGPVTQKF
and magazines.
FTCYGT
50 DESIGN MATRIX • JULY-AUGUST 2013
JULY-AUGUST 2013 • DESIGN MATRIX 51
FRONT ELEVATION
REAR ELEVATION
Actual Photograph of the interface
samit@nsaarch.in 52 DESIGN MATRIX • JULY-AUGUST 2013
Global eye
Funtastic! Highlights from Clerkenwell Design Week
C
lerkenwell in London is the heart and home to UK’s design industry. Located in the ultra-cool east-end of London, it boasts of over sixty furniture & interiors showrooms, a wealth of creative businesses and
more architects & designers per square mile than anywhere else on the planet. Clerkenwell Design Week (CDW) takes advantage of this creative hub every year for 3 days. With over 150 events, a series of pop-up exhibitions & installations, talks,
By: Harsha Kotak
performances, music and workshops, the festival is a showcase of cutting edge design from some of the biggest names in the industry. I felt that CDW was different from any other trade shows or exhibitions as it is not based under one roof but is spread across the area where many showrooms open their doors for visitors offering tours while sipping champagne or eating chocolates. It is therefore a festival for designers to celebrate their work and showcase their talent. There was a huge selection of new products on show which brought a fresh perspective to design and its purpose. And here I have picked a few designs which reflected a fun attitude.
54 DESIGN MATRIX • JULY-AUGUST 2013
JULY-AUGUST 2013 • DESIGN MATRIX 55
My picks….
56 DESIGN MATRIX • JULY-AUGUST 2013
The Swing Table, by Duffy London The idea behind this design is that ‘we don’t stop playing because we grow old, we grow old because we stop playing George Bernard Shaw’ Putting a little extra fun into dinner time and boardroom meetings, this four poster table uses its structure to suspend a central lampshade and eight hanging chairs that sway playfully. This design creates an exceptionally divergent experience and aesthetic, creating a room within a room, with chairs that float around the table. What better way to lure people into meeting rooms? I would love to have one for our office. Wouldn’t you?
JULY-AUGUST 2013 • DESIGN MATRIX 57
The Shadow Chair, by Duffy London This was not on display at CDW but I saw this on their website and really liked the idea behind it. I think the name also influences the way you look at any design
58 DESIGN MATRIX • JULY-AUGUST 2013
Carry On, Stool from Offect Carry On is a portable seating solution that is based on a strong belief in the need of flexible working places. Carry On is not only physically flexible; but the handle on top also signals the user on how it should be used. I found the round bucket like shape very comfortable and the idea very inviting.
JULY-AUGUST 2013 • DESIGN MATRIX 59
The UP Dinning Table, by Duffy London I liked the concept of a table floating on top of balloons but also felt that it needs clever lighting to highlight the impact of this design.
60 DESIGN MATRIX • JULY-AUGUST 2013
Hush, by Freyja Sewell Freyja Sewell sets out to create a private space with-in a public world, constructed from natural, biodegradable materials. Hush provides a personal retreat, a luxurious escape in the midst of a busy hotel, airport, office or library. I like the thought of having a ‘ME’ space in our increasingly densely populated environments.
Conclude…. I believe that every design has a story to
New designers get a launch pad at
tell and these witty & young stories caught
CDW and for others it’s a feeling of belong-
my fancy. But this is only the glimpse of
ing. And while mingling with my col-
what was on show at CDW as it was packed
leagues and industry friends - I too felt like
with lots of ideas and information. It is fast
I belonged to this community which gives
Please write in your thoughts to:
becoming the international design festival.
an extension to my creative dreams.
harshakotak@designmatrix.co JULY-AUGUST 2013 • DESIGN MATRIX 61
Residential design
A Dream
Come True....
Ar. Prem Nath, Prem Nath and Associates, Mumbai, shares with the readers of Design Matrix, the exhilarating experience of creating Bansal Residence for a business family at Bhavnagar, Gujarat. Words : Marilyn Madathil 62 DESIGN MATRIX • JULY-AUGUST 2013
B
ansal Residence was designed for a young couple with innovative ideas in mind. While elaborating on the USP of the project, Ar. Prem Nath says, “We translated our client’s dreams into reality. A lot of research was involved behind this project.”
Design Bansal Residence is designed as a palatial villa with ground plus two floors and a basement. The villa has been well-clad with an array of stone cladding, texture, while the paved pathways and pergolas further enhance the foreground. The plush finishes on the collaborative seating arrangements for the guest serve as an added attraction in the living room area. The ceiling is enhanced with LED Cove lighting. The designer glass offers a glimpse of the JULY-AUGUST 2013 • DESIGN MATRIX 63
64 DESIGN MATRIX • JULY-AUGUST 2013
adjoining drawing room. The dining room has ‘fantasy’ redefined with fourteen-seater dining table; an Italian marble top along with peacock-shaped dining chairs. This Italian marble top is fitted with a ‘Train’, which on the tap of a button runs on tracks all around the table to serve food. About the creation of the train concept, Ar. Prem Nath says “We contacted vendors from the US and Germany, and after getting no specific solution, we got the right mix of a hobby artist, a carpenter and a technician to develop such a train.” The life size fish tank in the dining hall creates a mind-blowing ambience. A personal drawing room was specially designed to ensure comfort and privacy to the family members. This room comprises a designer wall covering co-ordinated with another wall with texture paint complementing the glass centre tables. The play lounge in the basement sets the mood right, with its graphic ambience, multi-coloured seating, off beat lounge chairs and many other recreational elements. The family lounge is planned up on the first floor. The seating arrangement enables different age groups to enjoy their space within the same lounge space. Wide staircase floored in Italian marble gives an overview
JULY-AUGUST 2013 • DESIGN MATRIX 65
66 DESIGN MATRIX • JULY-AUGUST 2013
to the family lounge above and dining room below. The staircase area is enhanced by a backdrop of hand painted artwork – while the onyx hand rails lead one to the centrally located mono-lift. The bedroom designed in rich red creates a romantic forefront; LED-highlighted decking, velvet sofas, soft-padded rugs further enhance this feeling. The bedroom designed for the couple’s daughter consists of a large space that has a wall of ‘alphabets’ on one side and ‘hall of fame’ wall for each of soft toys on the other – all with a ‘fairytale’ round bed. The lavish bedroom area is finished in Rosso Lavante and Pink Spider, describing a Jacuzzi, shower cubicle, dual basins, high-tech WC and the works; another bathroom also includes a Jacuzzi, large wash basin, shower cubicle and a designer sanitary ware. The exteriors articulate plush landscapes, musical fountain-jets, kids play area, all backed with beautifully manicured lawns and exotic plantations.
JULY-AUGUST 2013 • DESIGN MATRIX 67
68 DESIGN MATRIX • JULY-AUGUST 2013
Project timelines The project took a year for completion – this included the initial construction stage, wherein parallel to designing, few materials were shortlisted for civil works.
Challenges Speaking about the challenges, Ar. Prem Nath says, “Bhavnagar being a comparatively remote location, material sourcing was one of the challenges we faced. This being a high-end interior project, sourcing had to be done either from Mumbai or Ahmedabad. Moreover, arranging right kind of technical team to work at Bhavnagar, especially for AV, automation, etc was another bottleneck, which we had to overcome.” prempna@gmail.com www.premnath.com
JULY-AUGUST 2013 • DESIGN MATRIX 69
Design aspect
70 DESIGN MATRIX • JULY-AUGUST 2013
Simplistic Yet
Contemporary Goldmine Project Consultants is among India’s pre-eminent interior and architectural ſrms, headquartered in Mumbai. JULY-AUGUST 2013 • DESIGN MATRIX 71
G
oldmine Project Consultants is involved in crafting fine interiors, architecture
and
planned
services along with other space creative in the residential, retail, office, hospitality, healthcare and education verticals. Ketan Sheth, MD & Chief Designer, Goldmine Project Consultant Pvt Ltd has been on board since its inception as a division of Sheth Associates in 1989. With an industry experience of over 25 years, Ketan Sheth has pioneered several studio, Mediterranean, simplistic and other contemporary design formats. Goldmine seeks to design world-class signature creations through its projects, keeping it abreast with the changing global trends by following best trade practices, thus transforming into a corporatised design firm with international execution and management standards. The company got an ISO 9001:2008 Certification in 2007 for excellence in work and company policies. The company’s versatility in selection and commissioning of projects can be seen through the two instances shared here.
72 DESIGN MATRIX • JULY-AUGUST 2013
Projects Turnkey Office Interiors: Nisan Exports The client is into garment exports and his requirement involved a posh office. To create such a space, Goldmine Project Consultant Pvt Ltd did not compromise on quality of materials. The client did not have budget constraints and wanted best quality project. The office passage is divided into main cabin, accounts area and conference room. The other side consists of the Executive Assistant’s cabin, pantry and toilet area. The company name plate is placed in the reception area. This name plate is designed with MDF panel with PU coated
en; curtains used in this space are from a
finishing. Behind the reception area there
renowned brand. The cabin is fully fur-
is a decorative panel. Hanging lights are
nished; above the sofa a wooden mural
used in the entire office. The sofa sets are
with sand finish on veneer partition rests.
designed in veneer and fabric. Behind the
Behind the cabin window, landscaping is
waiting area, the MD’s Executive Assistant’s
done with planters and pebbles.
cabin is located.
The conference room offers a sooth-
The main cabin area is spread over
ing effect on account of waterfall with
375 sq ft. Laser-cut panel is used on the
complete transparency for privacy reason,
table. The table is designed with veneer
and glass and marble are used on the floor.
in white lamination. The flooring is wood-
Apart from the pantry area, the toilet block JULY-AUGUST 2013 • DESIGN MATRIX 73
74 DESIGN MATRIX • JULY-AUGUST 2013
consists of one executive toilet for the MD
ates an authentic and ethnic look. The cen-
we achieved, as the client had to rent out
and one staff bathroom. The entire office
tre table gives the feel of oriental style.
an apartment till the time this house was
is done in marble, veneer and glass with
Bar counter back wall is in fire brick
designed. The client wanted a homely
brown and beige colour scheme. This proj-
and the counter top is made with Kerala
yet corporate, warm and cosy look for his
ect was completed brilliantly in 75 days.
style roof; peacock feathers and leaf prints
study. He wanted to operate from home
are used on the glass door. Moreover, real
for writing his first motivational book. The
Residential Project: Fusion Keralite home
coconut shells are used on all the doors.
client was easy-going and friendly, and
The nameplate is made on banana leaves.
extremely happy with the output because
The client requirement included a residen-
The project’s attraction lies in the typical
we had executed the whole project
tial design with a complete feel of a Keral-
Kerala roof effect with artificial plants and
smoothly within his budget.”
ite home, as the client and his family are
brick effect.
With over two decades of experience
religious and traditional to the core. The
The colour palate used includes earth-
and a pan-India footprint, today Goldmine
project is located at the Western Suburbs in
en, brown, rust and beige. The project was
has become an established name in the
Mumbai. The attraction of this project lies in
completed in 6 months with a budget of
design space with a proven track record of
the usage of materials. A Kerala style temple
` 55 lakh. Speaking about the challenges
timely project execution and finest interior
was specially designed in natural wood with
that had to be overcome while designing
space creative.
numerous brass bells cut-out on the temple
this project, Ketan Sheth says, “The main
door with “Netipattam” beside it, which cre-
challenge was the period frame, which
www.goldmine99.com
JULY-AUGUST 2013 • DESIGN MATRIX 75
Home styling
Adding life to the inanimate Words, Concept Designing & Styling: Pranav Thakor; Images: Anand Diwadkar
Though I am an Interior Designer, every site by default has certain structural challenges and revisions the art of script writing, where every scene or object (whether living or inanimate) has to have a purpose or catalyst reason to its existence. For instance in a Living Room, the usual default story is of having a seating arrangement viz. couch, chair etc, a centre table, drapes in the window, a T.V unit, a display unit, etc. If and when we give this a nice dramatic effect, like the drapes are gathered in a certain fashion on one side giving some shape and form to the conventional windows, placing a throw on the couch giving it some casual flow, keeping some good pot potpourri in a shallow platter with some corns or pine cones in it on one side and a pastel colored candle to complete the setting. The rug can be parallel or diagonally placed as per the seating arrangement to break the linear monotony. You can tilt the wing chair or a high back chair with respect to the other arrangement. Place a nice bushy or tall planter in a corner which brings life to the whole space. You can even replace this by a big brass or copper pot
H
ome is where the heart is and heart
followed or practiced or even known much
with some dried sticks in it making its own
is where the life is. And through
in India. On a broader picture, the layout of
statement in the space.
accessorizing, we bring life to
the entire inanimate object or the furniture
Now-a-days, the trend is changing from
any designed space. This is Home Styling.
piece, flower arrangement, rugs, centre
symmetry to the asymmetrical arrange-
Accessorizing a designed space is like
table, drapes, etc is as crucial as the taste of
ments. The proportionate light fittings
adding salt to any food preparation without
the food served on your platter.
have been replaced by huge, tall chande-
which it has absolutely no taste. Being such
Right from laying a table linen to arrang-
liers which are suspended just a few inches
an important part in the design stream, it
ing a cut-flower stem in a vase, everything
above the floor level instead of keeping
is still not paid much attention to. Basically,
has to have story which should be in sync
it higher from the floor, different seating
it’s a very western concept, which is not
with designed background. This is just as
arrangement rather than the conventional
76 DESIGN MATRIX • JULY-AUGUST 2013
sofa sets, big, low centre table instead of rectangular knee-length tables are the few examples. Curtains from the ceiling irrespective of the window lintels makes the rooms look spacious and big. Numerous cushions of varied sizes, shapes and colors are placed on the couch breaking the conventional arrangement of one cushion per person rule. A formal couch, a settee clubbed with a high back chair or a wing chair, etc. and a centre table accessorized with coffee table books, a fresh flower arrangement and floor rugs/ carpet complete the picture. The corridors, which are normally overlooked or don’t have the scope for designing it as such can be highlighted by use of mere picture frames or a mirror or the clichéd family photographs or collage of the same. The bedrooms are the formal areas of styling as I may term it as. The story of a bed, wardrobe, a dresser and side tables is the same in any bedroom. This we can change by use of good bed throws mostly in contrast with the bed cover placed in a dramatic fashion, multiple cushions preferably odd in number, pastel colored or then neutral colors like gray, golden, white in slightly out of proportion are inn factor for now. You can even play, by replacing the table lamps
A fruit basket on the dining table with
Home styling requires a lot of practice,
with nice clear glass hanging lights which
two candle holders with aromatic candles
understanding of space and every object
look sleek n chic. A serene picture frame or
and a vase of fresh cut-flowers looks neat
placed in the frame whether living or dead.
a painting on the bed-back wall, some nice
while dining. Generally, the dining chairs
Hence, it’s a special stream in the academics,
toiletries on the side table arranged in a pre-
have low or no arm-rests. Upholstered floor,
it’s as intricate as a mogul jewelry piece. The
sentable way or placed in a cane basket is
wooden chair frames with cushioned back
finer it gets the richer and elegant it looks.
trendy yet functional for a bedroom. Care
and seat, circular or linear tables covered
Hence, this subject should be considered
must be taken as per the bedroom user is a
with fresh linen spreads and shallow vase
on a serious note to make any designed
male or a female.
with a candle or rose petals make it pictur-
space look livelier and personified.
The kitchen usually not done much
esque. The chrome cutlery and fine ceramic
while designing aesthetically as it is a very
ware clubbed with crystal glasses or goblets
About Pranav Thakor:
disciplined area and more of just a func-
add the finishing stroke to the table.
With a B.F.A in Interior Design, Pranav, a
tional one can be taken care of by putting
The restrooms form an important case
Pune based designer has expanded his
some nice plants, herbs in a earthen pot
study as it is the most judgmental area of
design horizons in every project com-
in a window, some trendy, funny fridge
a hotel. Clean, stark white sanitary ware,
pleted till now. Ranging from a 750 to a
magnets, openers on the fridge door, chic,
chrome CP fittings, Italian marble floor-
7,500 sq. ft. space, he has continuously set
trendy coffee mugs displayed openly on
ing, wood and mirror work on the walls
new milestones. Thus, creating bench-
the dado wall. You can also accessorize this
metamorphosis the conventional usage
marks for his designs. Some of which
space by using the kitchen props like the
of ceramic tiles on the wall and the floor.
belong to the Bollywood stars to the Elite,
chef cap, wooden serving spoons, a knife
This can be highlighted by fresh cut-flower
he maintains the personal touch and the
set, an exotic vegetable basket, sauce bot-
arrangements; sanitized white hand towels;
great dedication which personify his work
tles, spices, etc.
cologne sprays fragrant toiletries, etc.
thus completed. JULY-AUGUST 2013 • DESIGN MATRIX 77
RA BOUTIQUE T
he main motif to zero down upon this particular property after a desperate hunt of 3-4 months is that we wanted the warmth of a home yet grand as any commercial property. Hence, this property helped us in meeting our purpose and made it easier for the customers to relate to spaces and visualize the use of different furniture pieces clubbed together to blend into any space. Rather
than buying the same design pieces and make a conventional arrangement.
The second floor was more of a recreational area viz- bar, lounger seating, outdoor furniture, library units, coffee tables, etc. Hence, nothing else but the Mario Miranda painting especially the Goa scene would be the most appropriate in the background which makes the space more lively and fun to be in.
Before
78 DESIGN MATRIX • JULY-AUGUST 2013
After
Before
After
Interesting details
ded in the wooden door played their individual roles in the bou-
The 3-4 months desperate property hunt finally bore fruits. The
tique. The ethnic Indian main door was a tedious task to overcome
name of the Boutique carved intricately in siporex blocks finished
due its magnificent dimension and the unavailability of the neces-
in the trademark colors of the Boutique blue, golden and white
sary hardware and the labor at that time.
made a statement right from the avenue. The focal point was the
The use of the open spaces viz the verandah, backyard, was a
Ra – the Egyptian sun god which the boutique was named after
challenge to enclose it into the boutique as the villa styled exterior
stood uniquely at the welcoming entrance to the store. Also, the
look of the duplex had be left untouched and yet make use of the
stand-alone green wall made its importance at the avenue and
every inch available for the display. This was achieved by making
added some life to the space.
use of translucent polycarbonate sheets on a metal frame to make
The gomukh water spout in the common toilet with a brass flat container used as a basin or the colored murano glasses embed-
use of natural light and still keep it intact from the rains, dust coarse sunlight, etc. JULY-AUGUST 2013 • DESIGN MATRIX 79
Baner Penthouse A s always, just the budget is the
Design concept
Colour scheme
only major challenge by default
Wanted to give it a tinge of contemporary
Had a feeling to try some new colors and
and as a designer, it was my duty
style without leaving the traditional, ethnic
combinations with the same. Hence risquĂŠ
to make the space look elegant, rich in
touch which the family was comfortable in
it by using grays, silver in contrast with red,
taste and homely keeping the budget
and my output supports the same. Tissue
glittering golden and dull yeast green in the
in mind and make it look different from
tapestries with typical Indian laces, bro-
living room. In continuation with the same,
the other sites. So that was a fairly good
cades, floral upholstery with Indian motifs
the kitchen was designed in stark white
challenge for me to undertake. I have
and accessories are the few of the examples
kitchen cabinets which were emphasized
already completed few projects.
highlighting my design concept.
by the use of rustic brown wall tiles with a
80 DESIGN MATRIX • JULY-AUGUST 2013
mirrored niche as highlighter. The granite
atre created the perfect ambience required
personified frame. And I like to make bold
staircase with the glittering golden grill with
to unwind while watching a motion film.
statements in every design, so this time the
Indian motifs created a sense of continuation
clocks justified it.
without disturbing the rhythm in the design.
The lighting
The white library unit with checkered pat-
In order to derive the cozy ambience from
The contemporary look
tern and texture elaborated the contempo-
the designed space, I have made use of vari-
The Jethani’s are very simple modern people
rary design style. The bright red and maroon
ous warm lights to play between light and
yet very grounded to their traditional values.
painting brought life to the neutral white
shadow.
Also, they were blessed with a baby girl. Hence, every nook and corner of the house
background. The master bedroom with gray tissue curtains with pastel embroidery and
The big clocks
had to be designed around that axis and
silver upholstered bed emphasized the con-
Accessorizing a designed space is like gar-
which is thus personified. It wasn’t, request-
trast that can be created in a design. The yel-
nishing a cooked dish, which adds the final
ed by the client but as a designer was my
low and gray combination in the home the-
touch to your efforts and thus makes it a
responsibility to make them comfortable.
JULY-AUGUST 2013 • DESIGN MATRIX 81
My space
HOME CARE
DURING MONSOONS Simple smart steps go a long way in making you a perfect home maker. Some simple tips given below can help you counter these problems. Words: Ankush Aggarwal, CEO, Ansa Interiors
What to do when you see water leaking through the roof in the middle of the rains?Â
through the roof in the middle of the rains,
in rainy season. Neither labour reaches on
all you can do is to cover the roof with a
time nor Plaster of Paris, paint dries. The
plastic sheet and give a little slope to allow
work is delayed unnecessarily leading to
During the middle of monsoons, the only
the water to drain properly and prevent
more expense. The water proofing locally
thing one can do is to prevent damage
the roof from water stagnation. Delay any
available does not dry in rains, so wait for
to the property. In case of water leaking
major renovations as nothing dries easily
rains to end and the sun to come up.
82 DESIGN MATRIX • JULY-AUGUST 2013
How to care for leather upholstery during the rains? Furniture needs special care during monsoons. Dry your leather upholstery with a soft cloth. As far as possible keep the leather upholstery dry. In case something spills, wipe it there and then. Rub your leather upholstery with leather protectors available in the market.
What to do if you see fungal growth on the walls during the rains? Clean your walls with fully dried cloth. Furniture needs special care during the monsoon. Wrought iron furniture should be coated with anti-rust whereas garden chairs made in cane or nylon is best to
More tips from designer’s side:
be kept. Put a tablespoon of Dettol in half a liter of tepid water. Dip a soft cloth into this liquid and rub the area infected
• Delay any major renovations as nothing dries easily in rainy season. The work is delayed unnecessarily leading to more expense.
with fungus. Clean your upholster sofa
• As the government of India also keeps advising that do not let water accumulate in
with fully dried cloth. Wrapping your
your surroundings. This leads to breeding of mosquitoes. If there are any pots or ves-
sofa or bed mattresses with plastic sheet
sels filled with water, make sure they are covered and kept clean.
before placing covers will protect them
• Put camphor or silica gel sachets in your cupboards; it takes away the moisture and
from getting damp. There are pest con-
protects your clothes. Try investing in tumble dryers or dehumidifiers. Your hassle of
trol companies which give you an annual
drying wet clothes or making the complete home a laundry will be reduced drasti-
contract and help take care of pest con-
cally.
trol problems in your home. Grandmoth-
• Aroma oil burners during this season, besides giving fragrance, will reduce the smell
er tip of putting neem leaves in your cup-
of dampness and typical smell of wet air in the mud. Remember to keep a good
boards or sprinkling a few cloves among
waterproof doormat in front of your house, so that people can reduce the amount
your clothes keeps away insects like silver fish etc. After rains it is advisable to do water proof wall putti ad repaint the house.
of mud that they might unintentionally bring in. • It is a good time to flaunt your greenery, pep up your home with colours added through flowers or plants displayed at various appropriate places. • Take care of your electrical gadgets and especially your door bell since the incidences of guests getting electrical shock from door bell is lot common. It is always best
Marble care during the monsoons The only way to prevent stone from spoiling is to prevent moisture from entering the home. Air conditioners and dehumidi-
to invest in a rain shielded bell. It is available in the market and it has a simple cover on the top. • All your important documents should be kept in a waterproof zip pouch or in stainless steel lockers which can secure them.
fiers helps in reducing the humidity levels
• Hardwood floors should be coated with wax to protect them from moisture.
inside a home. The gaps between win-
• This is not the time to show off your silk carpets and rugs. They are better packed up
dows should be sealed with rubber lining so that it prevents water from entering the rooms on a windy rainy day. It is advisable
in polythene sheets. • Light curtains of sheer drapes are better for the season, as they allow sufficient amount of light to enter the room.
to use disinfectant while mopping the floor and then air dry.
yourself (DIY) projects are best displayed
Besides care monsoon is the time to
during these months. Anything that adds
pep up your interiors. Splash of colours in
happiness is welcomed in the interiors of
accessories, pop art and your own Do it
the home. JULY-AUGUST 2013 • DESIGN MATRIX 83
My space Insights
WHY
ALUMINIUM? Kushal K Bajaj, Executive Director, Geeta Aluminium Co Pvt Ltd, explains the reasons as to why aluminium is among the preferred materials for construction of buildings, and particularly, for designing windows.
B
eing a flexible material, aluminium is suitable for all architectural styles. Known for its strength, it can be used to build big structures. With advanced surface finishing
techniques like colour anodising, pure polyester powder coating, wood finish powder coating, nickel plating, the aesthetics of the product can be maintained. The durability of the surface finishing of aluminium profiles can be maintained with PVDF coating, PU painting/ coating, hard anodising, etc. Completely durable, aluminium is a product that is weather resistant as well as resistant to rodents and borer insects. Aluminium can be insulated from heat and cold with thermally broken solution. It allows sound absorption by employing various types of glasses, and hardly requires any maintenance. It can be altered easily; can be given any traditional finishing or wood effect for refurbishment. This is not all; aluminium is a green material as it reduces usage of wood besides saving the planet from plastic debris. Moreover, it is infinitely recyclable. An added advantage is that one can even expect a good payback for the salvaged or scrapped aluminium.
84 DESIGN MATRIX • JULY-AUGUST 2013
Corporate design
Optimising
Space
Ar. Brinda Shah graduated from L.S. Raheja School of Architecture in 2000. She is the Director and Creative Head of the ſrm conceptualised by her in 2011 and since then the ſrm has been providing services in the ſeld of architecture and interior designing. Words: Marilyn Madathil Images: Courtesy Architect 86 DESIGN MATRIX • JULY-AUGUST 2013
Rotex
T
he client, Rotex, is a leading
Space optimisation
manufacturer of flow control and
The client offered a perfect rectangular
automation solutions and has a
space, spread over 4,440 sq ft, to be con-
presence in over 40 countries across the
verted into a comfortable working area
globe. Mandate from the client was to
for maximum staff. In order to optimise
design a new corporate and marketing
space, the office design has taken special
headquarter for their company with the
care to seat the regular staff at the centre
aim of providing modern and comfortable
of the layout with well laid-out work sta-
environment for its team, while strongly
tions and cubicles. The Director’s cabin,
projecting
senior managers’ cabins, conference room
the
company’s
principles of ‘drive for excellence’.
guiding
and services area are laid out around the JULY-AUGUST 2013 • DESIGN MATRIX 87
regular staff seating. The partitions between senior managers’ cabins are of glass, maintaining complete transparency between staff and also making the office look visually large. There is no wall separating the reception area and staff area ensuring that the grandeur of the office is felt as soon as a person enters it. The conference room has been designed to cater to 12 people, with a flexibility to be converted into two self-sufficient meeting rooms big enough to have seating capacity for 5 and 7 individuals, respectively. Thus, these meeting rooms can function as separate or as one conference room with a facility to do video conferencing with client’s other offices.
Company logo: A key design element The client’s company logo is a significant element in overall design. The office design leverages the basic hexagonal geometry of the logo and has elements of it and this makes both functional and aesthetic sense. The entrance façade is welcoming with company name written in bold steel over a glass panel aesthetically embossed with the company logo. The hexagonal logo design is also fundamental to the furniture design across the office. The angles, edges and vectors of the hexagonal design are used aesthetically while optimally utilising the space. The senior managers’ cabins are lined with a 40’ long wall made of concrete hexagons placed at different angles. 88 DESIGN MATRIX • JULY-AUGUST 2013
Customised design The client requirement included adequate filing storage. Every staff member has been provided with storage cabinets for files behind their seats. These cabinets perform a dual purpose by functioning as a pin-up board for the person seated behind. To make these cabinets look less bulky, an iron plate shelf was introduced above it, which also supports the working desks of next aisle. Senior staff cubicles are placed in between seating area for permanently seated staff and mobile staff to have better control. To ensure that the division between these cubicles and staff remains seamless, a PU coated wooden barrier has been used – the height of which at no point is above eye level. Rugged looking iron plates, rivets, raw concrete effect are used in the staff working area along with materials such as PU-coated furniture, glass, mirrors etc. As one walks from the regular staff area to the Director’s cabin, there is a transition in the material; iron plates and PU finish laminates make way for veneer, back painted glass (BPG) and velvet finish wall papers. The staff dining area is treated with red coloured BPG making the space feel more casual and giving the staff a well-deserved break from the work area.
Vaastu compliance Following the norms of Vaastu Shastra, the main door of this office space is placed in the north. The north-east area is earmarked
JULY-AUGUST 2013 • DESIGN MATRIX 89
90 DESIGN MATRIX • JULY-AUGUST 2013
for reception with a Ganesh idol on the
The USP of this project is the custom-
reception table. The Director’s cabin is
ised furniture and functional wall panels
located at the south-west area and the
and partitions. Conscious efforts have
staff seating at the centre as mentioned
been made to design furniture to reflect
above.
the client’s nature of work and work culture. Materials such as BPG, bronze mirror,
Energy efficiency
wall papers, leather panels, PU-finished
VRV system has been used for air-condi-
furniture and composite marble are used
tioning. Led lighting wherever possible
for aesthetic excellence.
has been provided. The blinds used are UV resistant.
brindashah1976@yahoo.com JULY-AUGUST 2013 • DESIGN MATRIX 91
Macsteel office 92 DESIGN MATRIX • JULY-AUGUST 2013
A global
appeal Sejpal Associates, headed by Ar. Bhavik Sejpal and Ar. Reshma Sejpal, designed an ofĹżce space for Macsteel - a multinational steel trading company with a global presence in Mumbai. Words: Marilyn Madathil Images: Nandan Vartak
JULY-AUGUST 2013 • DESIGN MATRIX 93
pread over a sprawling area of 2,100 sqft, the
S
the project. With a clear height of 13’6”and strong
Macsteel office project is located at High Street
horizontal beams forming the bays, we immediately
Phoenix, Lower Parel, Mumbai. Elaborating
knew that this has to be the starting point for our
further on the project details, Ar. Reshma Sejpal says,
designing process and a conventional approach of a
“The concept essentially had to be ‘open’ and ‘fresh.’
false ceiling was to be avoided.”
The requirement of the client involved designing a space for the three main directors, a receptionist, an
Design parameters
accountant and assistant. After brief discussions with
The reception area, waiting area and the meeting
the client, we realised the potential of the place and
room create an unconventional and sculptural feel.
94 DESIGN MATRIX • JULY-AUGUST 2013
The difference in material in the flooring
between the directors’ seating and confer-
and the level difference visually separate
ence room is designed with a water body
the waiting and reception area from the
finished in steel tiles on the outside. The
workspace. The three directors’ space
dash of yellow on the wall and blue for
consists of a personal full height stor-
the water body is balanced by the natural
age space, which has been concealed
brown and grey shades used in the office.
behind their tables. In order to form an
The internal walls do not touch the ceil-
unconventional design, the central area
ing and allows the space to look more
JULY-AUGUST 2013 • DESIGN MATRIX 95
open. The conference room in glass with
focal point of the design binding the entire
curved edges , projecting out of the yel-
office together. This element also houses
low wall has a transparent acrylic ceiling
the entire air- conditioning system and
that make the area sound proof. The fur-
ducting for the entire office. The rest of the
niture used is minimal and functional. The
ceiling has been painted dark grey so that
basic requirements like the restroom and
the element stands out and the beams
a small pantry have been located next to
appear as background.”
the meeting room. Explaining the unique
96 DESIGN MATRIX • JULY-AUGUST 2013
features of this project , Ar. Reshma Sej-
About Sejpal Associates
pal says, “Since it is a steel trading office,
Sejpal Associates, is the brainchild of young
we have introduced a silver-grey element
enthusiastic couple Ar. Bhavik Sejpal and his
under the beams in the ceiling, right from
wife Ar. Reshma Sejpal. The work portfolio
the entrance to the end wall of the office
of the company includes designing and
culminating into a water body, which give
executing interiors and architectural works
a serene traditional feel. It also became the
of corporate offices, international schools,
institutional and educational buildings,
vision, and with this ideology they
retail stores, bungalows and high profile
create a unique design approach. “We
residences. The Hillspring International
as architects and designers believe
at Tardeo is one of the remarkable proj-
that with every project come a learn-
ects commissioned by this firm. “We
ing experience and a chance to grow,
have been in the field of architecture
improve and manifest our ideas. Our
and interior design for 12 years now.
design ideologies are simple but stark.
We believe that a good idea provides a
Our designs are specific to the given
framework for design decisions guiding
space; we strongly believe it is very
our work. Designing is a state of mind
important not to lose touch with one’s
for Bhavik while I think it is a continuous
basic design sensibilities and individu-
process.” says Ar. Reshma Sejpal.
alism. After all it is the core that mat-
This
young
architect
couple
ters,” comments Ar. Reshma Sejpal.
believes that their every project is a fresh start, a new outlook, a different
sejpalarchitects@gmail.com JULY-AUGUST 2013 • DESIGN MATRIX 97
Young guns
Today’s architect for better tomorrow
“Design the way you wanna live it ...!” says Ar. Abhishek Prabhu, a young budding architect, photographer and a vast traveller.
98 DESIGN MATRIX • JULY-AUGUST 2013
I
n 2010, Ar. Abhishek Prabhu started his
He is currently working with an inter-
to keep it beyond the reach of children.
career with Sanjay Puri Architects, one
national firm Façade Concept Design,
Against the backdrop of the sofa, certain
of the top 10 architectural firms in India,
Mumbai which has branches in France,
vertical lines reach up to the false ceiling
as an intern and worked there for over two
Honkong, Bangkok, Qatar and New Delhi.
and the other half of the wall is designed
years. He was part of the team that won two
The firm specialises in façade design and
for the deity. The sofa has been designed
international awards for the firm. During
undertakes iconic projects spread across
specifically for the project with directions
his tenure, he worked on projects ranging
India as well as internationally.
from the architect.
religious right from design to execution. He
The project
simple but elite with blue lights in the
considers Ar. Sanjay Puri to be his mentor.
Ar. Abhishek Prabhu, shares the key
centre and white light on the external
Passed out in 2011 from Dr. D Y Patil College
design elements of an interior project
border and is designed in compliance
of Architecture and being an enthusiastic
designed for young clients, Olven and
with the master bed. The dressing table
student he was handpicked by his college
Kiran. It is a budget project with maxi-
is designed with a push-in seating , which
to participate in ‘International Design Clinic’
mum exploration of forms and designs
fits between the drawers in order to opti-
along with students from Temple Universi-
resulting in an elite space. The living
mise the space. This is one of the bench-
ty for the NGO organisation Mobile crèche.
room is designed with the sofa and TV
mark project created by Abhishek Prabhu,
Being artistically inclined, he has always
unit facing each other along the length of
who is currently working on certain small
been intensely passionate about letting his
the room. The TV unit is designed with a
scale projects including few interiors and
thoughts flow across different media and
cluster of boxes that eventually reach up
bungalows.
has received various awards for his sketches
to the bar counter. The height of the bar
and paintings.
counter has been determined in a way
from commercial, residential, townships,
The bedroom false ceiling is kept
ar.abhishek.prabhu@gmail.com
JULY-AUGUST 2013 • DESIGN MATRIX 99
Creative ideas
Journey of
Elephant Design Ashwini Deshpande, Director and Co-founder Elephant Design
The dream is to take the Elephant brand to customers who want products that offer value for money. The practices at Elephant Design include product design, retail spaces, packaging, brand strategy and communication, corporate identity and innovation consulting. Words: Marilyn Madathil
100 DESIGN MATRIX • JULY-AUGUST 2013
E
stablished in 1989 in Pune, Elephant
ing
Design is a strategic multi-disciplinary
with minimal efforts.
mobile
says
design consultancy firm. With a
The
“I
’Single
phones
er, Elephant Design,
hand
with see
pride,
Elephant
strong 80-member cross-disciplinary team
usage function‘ was
across Pune, Delhi and Singapore, the
achieved by intro-
company has created wonders in design.
ducing an innovative
Elephant Design aspires to spread its wings
rolling mechanism in the form of a large
the world, recognised for its strategic
to Europe. The company pioneered the
wheel, which is rimmed with a thermo-
design expertise in emerging markets.
business of design in India with expertise
plastic elastomeric grip to create a fric-
The dream is to take the Elephant brand
in three verticals: Brand advisory and
tion wheel, which can be operated on any
to customers who want products that
design; product design and innovation;
surface available. Clean concave and sym-
offer value for money. It is not about the
and environment design with the strong
metrical form was given to enable a firm
numbers growing, but it is about what
backbone of research-led strategy.
grip. Symmetrical form was designed to
we have learnt as a design company and
enable a comfortable and intuitive grip for
implementing it in other parts of the
Product basket
both right and left handed operation. This
world.” Understanding the needs of the
Common Wealth Youth Games – Baton:
product was launched in 2009 and was
consumers, the company aims to design
In 2008, Elephant Design conceptualized
conferred the ‘most innovative product’
eco-friendly,
and manufactured the baton for ‘The
among the leading
innovation
consultancies
award by Plast India Foundation.
child-safe
and
in
elderly-
friendly products in the coming years.
Youth Baton Relay’. The shape of the baton
Nirlep Bhoomi: It is a recent
was inspired from ‘Tutari’ (a wind instru-
design innovation by Elephant
About Ashwini Deshpande
ment used during auspicious events). On
Design for Nirlep Appliances.
Graduated from faculty of visual commu-
the top, it is sported with three cop-
This cookware is available with a
nication of National Institute of Design
per leaves handcrafted by traditional
non-stick coating, which lets clay
(India) in 1989 with specialization in cor-
aroma permeate into the food.
porate communication and branded
artisans in Pune. A container was placed within the baton to col-
The cookware supports cooking
lect water. A dock for the baton
with less oil and offers healthy life-
Founder Director and Principal Designer
was also designed and manu-
style options. The shape is designed
of Elephant Strategy + Design (since 1989)
with a small opening and thick side-
specializes in strategic design and plan-
The baton travelled through
walls to retain heat for a longer dura-
ning of consumer product branding as
nine States, unifying the youth,
tion than metal. Bhoomi is microwave
well as branded environments and retail.
factured for the Baton Relay.
environments,
Ashwini
Deshpande,
and created awareness about
safe and is easy to clean. The fired
She has lead experiential branding,
local water issues. The collected
clay surface is embellished with Indian
packaging and retail projects for some of
water during the relay was used
calligraphic motifs and packaged in
the leading brands from Britannia, P&G,
at the opening ceremony to cre-
eco-friendly recycled paper boxes. The
Unilever, Titan and Nirlep. Her speaking
ate a spectacular ‘Fountain of
unique lid knob provides space to
engagements include National Confer-
Youth’. The baton represented the
park a spatula and hold water for bet-
ence of AIGA at Boston, Icograda Design
unifying spirit of 71 participat-
ter cooking efficiency.
Week in Istanbul, The India Innovation
ing nations, territories and their sporting youth. Go Charger: Elephant Design crafted a cost-effective, easy-touse mechanical charger for IdeaForge for charg-
Summit at Bangalore, CII-NID Design Sum-
Future insights
mits at Bangalore and Delhi. She has been the
a guest lecturer at premier Indian insti-
plans,
Ashwini
tutes including IIM, NIFT, MICA, American
Deshpande,
Director
University in Lebanon and the Duke Uni-
Elaborating future
further
and
on
Co-found-
versity USA. JULY-AUGUST 2013 • DESIGN MATRIX 101
Arty-Techture
Gambling Ambience
Le Sutra is an Indian Art Hotel designed with three levels, based on three Gunas namely Tamsic, Rajsic and Sattvic.
102 DESIGN MATRIX • JULY-AUGUST 2013
T
he Dyutta room is a part of the Rajas floor in Le Sutra. This room represents characteristics of Rajsic Guna namely
entertainment, especially gambling. Rajas being ornamental in nature, the Dyutta room is adorned with sculpture and art installation, which collates with the theme. JULY-AUGUST 2013 • DESIGN MATRIX 103
The enthralling design
installation is created by Mitali Bajaj, who
The bed laid in this room is symbolic of
leads Dr. Art & Design.
a chess board with two horses carved of
The artwork at the exterior of the room
Burma Teak and the chess squares at the
is based on the game of noughts and
back. The Saap Seedi chair in the room is
crosses, presented in a folkish relief work.
a masterpiece crafted by various design-
A large number of artists, sculptures, NID
ers and artists from Dr. Art & Design. This
designers and stylists came together for
chair is a piece of attraction for the guests
creating this unique space. Three artists,
and used for photo sessions. To add sce-
two sculptors, a furniture designer and a
nic beauty, the room is decorated with a
concept designer, were the creative minds
painting, Chaupar – a game played by the
from Dr. Art & Design behind this room.
th
kings and queens in the 6 century and art installation. The painting, Chaupar and art installation of cubes was created by artists from Baroda and from J J School of Arts. The bathroom area is equipped with Ganjifa card installation (hand-painted playing cards of the kings of yore). The Ganjifa cards placed here are all of the same size and painted by famous artists. The magnifying lenses placed at different distance makes them look unique and helps one to see the intricacies of the artists’ work. This
104 DESIGN MATRIX • JULY-AUGUST 2013
Contact: marketing@lesutra.in
The Ganjifa cards placed here are all of the same size and painted by famous artists. The magnifying lenses placed at different distance makes them look unique. JULY-AUGUST 2013 • DESIGN MATRIX 105
Trend corner
A Designer Store Founded by Natasha Bohra, an eminent design journalist, Chromakey features the works of well established designers and of younger promising ones. Images: Store Photographs- Indrajit Sathe
pread over 300 sq ft, the store is
S
and store display, inside. A folding ladder
Enfield bike, a centre table made of refur-
splashed with washed walls in
takes the form of shelves on a rough white
bished scraps of a Kelvinator refrigerator,
order to make the products stand
wall, while vertical ladders suspended by
to wall hooks made of old paint brushes.
out with its varied colours, shapes and
ropes made out of pine wood stand tall
“Chromakey is targeted to appeal those
sizes. Designed by Mumbai-based Studio
displaying the products.
who have a love for distinguishing them-
Osmosis, the store offers an attic like feel,
The various product lines showcased
selves from others and those who like pro-
creating a perfect back drop for the variety
in this store includes designer clocks,
jecting themselves with much panache or
of products on display. The façade of the
desk lamps, stationery, laptop decals and
like to be surrounded by the prettier things
store is crafted with corrugated sheets
personal organisers amongst many oth-
in life.,” says Natasha Bohra.
to create a container-like feel from the
ers. The store also displays some of most
outside. The sheets continue further to
exclusively designed pieces including desk
Tel: 022-23673081
form a partition between the workspace
lamps made out the headlight of a Royal
info@chromakeydesigns.com
106 DESIGN MATRIX • JULY-AUGUST 2013
JULY-AUGUST 2013 • DESIGN MATRIX 107
Case study
108 DESIGN MATRIX • JULY-AUGUST 2013
Idiom
Designs
MAP
Established in 2005, Idiom Design & Consulting India Ltd was set up with the explicit objective of creating sustainable socio-economic impact and to play a significant development and growth story of an emerging India.
JULY-AUGUST 2013 • DESIGN MATRIX 109
I
diom, with its various projects has
8 sub-sections under anatomy and the 4
successfully demonstrated that maximum
under pathology.
value and impact could be realised using
The central idea revolved around human
minimum resources and time. The firm has
body comprising several “wholes” - com-
a strong and diverse team of talent, which
plete systems by themselves, as opposed
includes social, cultural analysts, strategists,
to lesser, smaller parts. It was under this
financial, management experts, technology
thought that specimens were categorized.
experts and most importantly a team
Idiom’s initiative included training visitors
of graphic, product, interior designers,
to adopt a way of looking at organs as com-
engineers and visualizers .
plete systems by themselves and thereby
The firm shares the experiences behind creation of the Manipal Museum of Anatomy
grabbing their attention to the complexity of the many subsystems within the body.
and Pathology. “Working on the project was
In order to create a visual impact, the
challenging. MAP will remain close to my
various sections in the museum are high-
heart,” says, Sunil Nair, artist of this project.
lighted with beautiful illustrations, stylized
Established in 1967, the museum is
in vivid glowing neon colors against black.
spread over 20,000 sqft divided into two
Through the use of vivid visuals, lighting and
separate spaces - Anatomy and Pathology.
carefully planned out zoning, the morbid
The Anatomy section displays specimens
specimens were presented in a more appro-
categorized under various human systems,
priate context. “Overall, the project required
while the Pathology section displays dis-
a solid understanding of the complex space
eased human organs. For years, the museum
and the various zones within the museum.
has served as a valuable resource for both medical students and the general public.
Playing a role in transforming what was once a bland environment into a vibrant,
The first step, Idiom took was to develop
informative landmark was a unique experi-
an idea as to how the visitor, whether a med-
ence that I will never forget,” adds Harsha,
ical student or a layman, would experience
the Senior Graphic Designer behind this
the space. One of the first things the firm did
project.
was mapping out the various sections within the museum, to accommodate each of the
110 DESIGN MATRIX • JULY-AUGUST 2013
www.idiom.co.in
Happenings
NÜRNBERGMESSE
Namaste India I
n April 2013, NürnbergMesse formed a subsidiary in India – NürnbergMesse India Pvt Ltd to strengthen the bonds
between Nuremberg and New Delhi. More than 200 guests marked their presence at the inauguration ceremony and the guest list included Michael Steiner, the German ambassador in India. About the goal of the NürnbergMesse Group, the CEOs Dr. Roland Fleck and Peter Ottmann explain, “Our own portfolio of Indian specialist events and pavilion contracts, which we already had at the start shall be extended, paving the way for exhibitors and visitors from India to Europe, the America and Asia, and vice versa.”
112 DESIGN MATRIX • JULY-AUGUST 2013
JULY-AUGUST 2013 • DESIGN MATRIX 113
NürnbergMesse has made enormous progress with its high-profile international trade fairs and is among the world’s top fifteen exhibition organisers.”Our next goal is to reach the top ten,” say Fleck and Ottmann.
Collaboration with IGCC Since 2006, NürnbergMesse has been active in India – back then with a joint stand of German companies at the Agrotech fair in Chandigarh, in co-operation with the Indo-German Chamber of Commerce (IGCC) as its foreign representative. In 2009, its first own fair followed, the BioFach India. Sonia Prashar, who handles the Indian projects of NürnbergMesse as Marketing & Trade Fairs Director, IGCC, has been appointed as CEO of NürnbergMesse India Pvt Ltd. With their expertise, she and her team will gain insights into the local market requirements. “Thus, one of the globally recognised German exhibition companies and the largest German Chamber of Foreign Commerce will join forces to tap the growth opportunities offered by 114 DESIGN MATRIX • JULY-AUGUST 2013
the Indian market. NürnbergMesse’s exhibition expertise and the Chamber’s local network and know-how will create a winwin situation,” says Bernhard Steinrücke, Director-General, IGCC.
Business partners “NürnbergMesse is present in India with a number of its own events. BioFach India has been joined by fensterbau/frontale india and Powder & Bulk Solids India over
NürnbergMesse is present in India with a number of its own events. BioFach India has been joined by fensterbau/frontaleindia and Powder & Bulk Solids India over the past few years,” says Sonia Prashar.
the past few years,” says Prashar. The portfolio is growing with Indo-German joint
Messe India. During the official opening
venture with the co-operation between
of NürnbergMesse India, the manage-
the Indian exhibition organiser Colour
ment announced an event organisation
includes various topics for setting up
Publications
contract: India’s largest air conditioning
and developing the relevant exhibition
exhibition, Acrex India, to be organised
networks in India. The aim is to establish
In January 2013, the business part-
by NürnbergMesse India during the next
a broad event portfolio in the Indian mar-
ners set the seal on the purchase of
three years.”Being awarded the contract
ket by purchasing events and developing
shares by both German companies in
for three years in succession is really
their own events that correspond to the
one of India’s most important coat-
new; we are grateful for the trust shown
worldwide exhibition families of the Nürn-
ings exhibitions. In this context, Dilip
by ISHRAE (Indian Society of Heating,
bergMesse Group and the international
Raghavan, CEO, Colour Publications,
Refrigerating and Air Conditioning Engi-
subsidiaries in China, Brazil and North
welcomed the foundation of Nürnberg-
neers) – the association that owns the
America.
and
Vincentz
Network,
Hanover, and NürnbergMesse.
exhibition,” says Prashar. The
portfolio
of
NürnbergMesse
JULY-AUGUST 2013 • DESIGN MATRIX 115
Style gets Bigger
Mr Vikram Somany, Chairman & Managing Director, Cera, opening Cera Style Studio in Ahmedabad
C
era Sanitaryware Ltd, a pioneer in the sanitaryware segment has been at the forefront of innovation
since its inception in 1980. Recently the Cera Style Studio in Ahmedabad was relocated at the most premium and choicest destination of S G Highway, near Thaltej crossroads. It has already become the style hub for architects, builders, interior designers and end-consumer for entire Gujarat. Cera Style Studio displays stylish sanitaryware, faucets, wellness products, digital wall and floor tiles, and kitchen sinks. The relationship executives at the Cera Style Studios assist the customers to explore
A view of the Cera Style Studio
and choose from the exquisite designs and
Chief Operating Officer, Cera.
Realizing
comments, “Our showroom is an excel-
extensive ranges. “We are rapidly establish-
the strong consumer demand for one-stop
lent manifestation of our commitment to
ing our premiumness through Cera Style
home solutions, Cera has launched its Style
showcase Cera’s product ranges of innova-
Studios and also expanding our retail reach
Studios in all major towns. On the occa-
tion, style and fashion under one roof to
Cera Style Galleries”, says Atul Sanghvi,
sion of the inauguration, Vikram Somany
today’s discerning customers.”
116 DESIGN MATRIX • JULY-AUGUST 2013
Portafinestra in Mumbai
PFD Experience Studio boasts of being the first experience studio in India with extensive product lines.
P
FD Experience studio displays a large
Studio is to offer the widest choice in
variety of systems catering to a wide
each functional area and assist custom-
array of functional requirements –
ers in making better informed decisions.
be it small vertical sliding windows, large
The PFD Experience Studio highlights the
sliding folding doors, traditional pergola
sincere efforts of Siddharth Marketing and
or sophisticated sliding glass roof with
Porta Finestra Design India Pvt. Ltd to pro-
retractable shading. It also offers glass
vide an objective platform to architects,
shower enclosures, folding glass walls,
designers, developers and buyers about
infinity glass railings, casements, modern
the various quality products and technol-
‘lift-n-slide’ doors, and above all, creatively
ogies available. The studio’s end-to-end
designed sleek sliding systems for walk-in
services include design, survey, estima-
wardrobes and room partitions. All quality
tion, installations backed by strong after-
products offered at this studio are either
sales support and service warranty.
developed in-house or sourced from their respective principals in India and Europe. The philosophy of PFD Experience
Websites: www.portafinestra.com www.siddharthmarketing.com JULY-AUGUST 2013 • DESIGN MATRIX 117
etc.
Curriculum in
FLORAL DESIGN Flowers, symbolic of beauty and love, play a vital role in special occasions; be it a wedding, birthday or any festive mood. With IFD one can pursue a career in the ſeld of ƀoral designing.
T
he Institute of Floral Design has tied up
the class. An entire class is devoted to the theory of
with the famed Instituto Mexicano Technico
colour which forms the basis of floral arrangements
Floral (IMTF), Mexico; to offer a floral
for occasions, events and celebrations. This is fol-
design course. The Institute offers an international
lowed by the basics of principles and elements of
curriculum with a progressive and professional floral
design.
design certificated course, covering both the design
The second semester is very comprehensive as
and business aspects of the floral industry, taught by
students are taught up to eighteen different floral
a team of trained floral professionals, having years of
techniques, ten different floral shape and sixteen dif-
experience.
ferent styles which are used in the art of floral design-
The curriculum of IFD commenced from June
ing. The third semester is a practical based semester
2013 is spread over three semesters. The first semes-
where the students have to work on themes that are
ter begins with the history of floral design and in
based on everyday occasions. After the third semes-
the following classes the students are taught iden-
ter an examination is conducted like any other cours-
tification of different flowers –locally grown and
es inorder to test students’ skills. The course has an
imported and the foliage along with their botanical
international curriculum but is adopted and custom-
names and their shelf life. Their uses and symbolism
ized to Indian ethics, culture and taste. Anyone with
are explained in this class. Another class deals with
a creative flair and wants to become a floral designer
the methods of treating flowers for prolonging their
can join IFD for an aspiring career.
shelf life and products used for the same. Various floral foam products and accessories are introduced in
www.ifdindia.com
JULY-AUGUST 2013 • DESIGN MATRIX 119
PEOPLE • LIFESTYLE • DESIGN • INTERIORS
May-June 2013 VOL. 3 • ISSUE 4 • `100
Nina Puri
“There is nothing perfect. I believe being perfect and reaching there is a continuous process.”
Design Matrix_May-June 2013.indb 1
4/27/2013 8:31:29 PM
PRODUCT
H C N LAU Armstrong launches the Rejuvenations Vinyl Sheet Flooring ia), a global Armstrong World Industries (Ind ture of ufac man leader in the design and ations™, a ven Reju s che floors and ceilings laun strong Arm from line new vinyl sheet flooring ns atio ven Reju The Commercial Flooring. tweed, collection include Ambigu with n visuals; grai d woo pearlized and end-cut of travertine look the ures Stone-Run, which feat realistic with Line ber and concrete; and Tim istant wear -res sion abra wood. This product has ting, coa e han uret poly layer and a UV-cured and s she poli for d nee which eliminates the spray buffing. ww w.armstrong.com
JULY-AUGUST 2013 • DESIGN MATRIX 121
Hush
unveils its sleep studio in Hyderabad Hush, a leading brand in s uper-luxur y sleep and com for t products recently unveile d its ‘Sleep Studio’ store in Banjara Hills, Hyderabad . The store is elegantly des igned and resembles with a hig h-end spa. There are sev era l mock-bedrooms design ed, complete with a bed , mattress, pillows, duvets , toppers, protectors, she ets and covers for a blissful slee p. The unique product line s displayed in this studio com prises-Duvets, an alterna tive to conventional blankets; Hush Royal Par tner Per fec t, Hush Grandeur, Hush Me mory Comfor t and Hush Posture X. Each mattress available at ‘Hush Sleep Studio’ is orthopedic in nature and scientifically designed to maintain the ‘S’ shape of one’s spinal cord. Tel: 040 - 64578787
The Great e EasteersnneHworam nge of launch mirrors
ed a new e has introduc om H n d er st Ea ass, bronze an The Great craf ted in br nd ha s or irr ld go range of m nd painted in mirrors are ha to m ar ch d wood. These an opulence ng di ad , um integral part and platin ors form an irr “M r. co dé ing of great the home ing space. Be liv d an e m of ever y ho impor tance ace of prime pl a nd e fi ey utility, th ng your hom efore, adorni er Th e. d m he ho lis s, embel in ever y craf ted mirror ly te na or e with with thes and enhanced tive motives h of uc to a with decora d ad ld not only ou w s ity gn si noble de e the exclusiv ve your hom gi so al reat t G bu e splendor anager, Th man Shah, M Su ys sa ,” es it deserv e. Eastern Hom 272 6262/25777 Tel: 022-2577
122 DESIGN MATRIX • JULY-AUGUST 2013
I Beam:
Laying a strong foundation for workstation
Artmatrix (an in-house bra nd of Vector Projects) - a leading brand in modular chairs, has introduced I – furniture and Beam. With a leg to beam connector, the aluminium connected to the horizo die-cast ntal metal beam creates a workstation. The leg can in a variety of angles, from be configured 60 degree to 300 degree to provide flexibility. It is nylon wire holder clips for equipped with ver tical wire management . The table bush applied beam acts as a connector on the table for the table top and cre ates a floating effect. Wit connector, the metal con h a beam to beam nector clamps from one beam to another in 90 deg the workstation configur ree and extends ation. The product’s discre et cable distribution ma underneath the workstati nag es cables on by using the wire tray with nylon wire holder or are routed under the tab wire raiser. Cables le top using wire tray tha t is hooked to the metal wire tray holder. The wir beam with plastic e tray can be adjusted eas ily from the holder. I-beam structure is ideal for design aluminium leg ing linear workstations, L-sh aped cluster workstations workstation with fabric and , 120 degree glass division. It is comple mented with a combinatio bench and storage eleme n of sitting nt. Tel: 022-66972893/94/95
s Super World Bazaar showcase Light Planters by
Capi Europe
and décor store for home furniture World Bazaar, a premium from Capi rs nte pla ced innovative accessories recently introdu The pots on. rga Gu d, ated at M G Roa Europe at their store loc erent shapes, diff k, loo l ura available in nat are handmade. These are le. Capi Europe classical and modern sty structures and colours in lanters in The of p ers sell t yers and bigges is one of the leading pla year guarantee. product comes with three Netherlands. Every Capi Tel: 09811945621
JULY-AUGUST 2013 • DESIGN MATRIX 123
Herman Miller introduces Arras Spine Herman Miller’s Arras Spine has adaptable features such as the Arras power channel. It opens and retracts smoothly, returning to the closed position with a soft reassuring click. The unit is counterbalanced to offer the user the assurance of robust stability. It is designed with eco – friendly components and can be easily disassembled for end of life management. Arras Spine is exquisitely designed, featuring smooth lines and rounded corners and offered in palette of inspiring colours. Available in two heights – 550mm and 720mm –the Arras Spine works harmoniously with existing workspace furniture and accessories. www.hermanmiller.com
Ebru collection by Ka
nchi Designs
Kanchi Designs, the studio for custom designed furn ishing presents a new line -cum - workshop at Kalach of luxurious furnishings at wki, Mumbai. The collec its studio tion titled Ebru was unveiled held in Mumbai. Designed at the Indian Luxury Exp by founding duo of mothe o recently r and son, Shobhana and Kunal comprises cushions, quilts Mehta, this new collection and runners made in exc lusive colours - salmon, dus green. With fabrics like vel t, dirt y lilac, charcoal, sto vets, satins, silk s and oth ne and moss er exclusive blends, this collection is hand embro idered with Zardozi work, pearls, sto ne embellishments, fringes and tassels. ww w.kanchidesigns.com
124 DESIGN MATRIX • JULY-AUGUST 2013
Rooftop deck by
Notion
Notion–one of the pionee rs in exterior wood solution for home and com mercial spaces - has launched rooftop deck tile s , made with fine tropic al wood ; assembled on a hig h density engineered plastic base. It is available in natural wood of ‘IPE’. These decking tiles are pro vided with non-toxic chemical coatings, which ensure resistance agains t termite and moisture. The ir unique mechanism allows rain water to flow down faster and enables space slip resistance. The se rooftop decks are ide al for any climate and are eas y to install. ww w.notion.net.in
Osim
launches uSoffa Petit
uSoffa Osim India, has launched nature sig m’s Osi h Petit, designed wit satile ver and t for massage com able act retr a has It functionality. fullers off t tha t uni leg massage to ge ssa ma ng adi coverage kne e -lik Life t. fee and les one’s calves, ank es vid pro ags airb h massage wit s, gentle and firm movement g thin soo and s nes relieving stiff this of e tur fea que aches. Another uni e-Touch product is Convenient On l, seat & (ful es mm gra Massage Pro select to ds nee one back, and leg), with es mm gra pro from 3 automatic ge ssa ma of n atio bin preset com ive ect eff and g xin functions for a rela day - all massage any time of the but ton. a of ch tou with just the ww w.osim.com
Decoration+Design
coatings, bathrooms, kitchen, furniture,
facilities that will bring about the increased
DECORATION + DESIGN is an exclusive
technology, design projects and products,
demand for interior design. Some of the
Trade Fair for the Australian soft furnish-
innovative products, design objects, items
products that will be displayed by the
ing and interior products industries. The
for home, decorative items, architecture
exhibitors include wall coverings, interior
exhibitors will display products includ-
and design products for the home, office,
design services, kitchen design, consul-
ing carpets, curtains, blinds, decorative
hotel and large projects.
tancy services, doors and gates, awnings
accessories, fabrics, home wares, lights,
Date: 25 - 27 July, 2013
and more. The show offers a platform to
rugs, floor coverings and soft furnishings.
Venue: Santiago, Chile
the participants to get a chance to meet
Specifically created to attract key buyers
experienced professionals, encouraging
and decision makers in this industry,
Gift+Home
DECORATION + DESIGN offer an unparal-
Gift + home is a popular trade show that is
business partners.
leled showcase of forthcoming trends of
primarily related to the sectors of gifts and
Date: 31 July - 02 August, 2013
the Australian and New Zealand markets.
decorative accessories. This event has a
Venue: Singapore
Date: 18 - 21 July, 2013
record of attracting a large number of visi-
Venue: Melbourne, Australia
tors and exhibitors and in the last edition,
Decorex Joburg
the percentage of gift buyers in the show
Decorex Jhb has been branded South
increased by 49 percent and 23 percent
Africa’s ultimate decor and design event.
100 Showrooms is going to be held for a
more international trade buyers from near
Themed Inspiration & Interpretation
period of three days in Santiago, Chile. The
about 95 countries attended the event.
Decorex Jhb brings a fresh collection of
main objective of this international expo
Date: 29 July - 02 August, 2013
the very best in decor and design. Decorex
is to bring together architects, designers,
Venue: Las Vegas, United States Of
Jhb strives to showcase the consumer the
decorators, landscape architects, archi-
America
inspiration of room settings coupled with
100 Showrooms
tects, designers and decorators, real estate
them to establish to good terms with their
the product to interpret the style of your
and construction industry professionals.
InterDecAsia
More than 100 exhibitors, including sup-
InterDecAsia will be soon held in Singa-
architects, suppliers and manufacturers of
pliers of products and services related to
pore. This three days event will be sur-
furniture, fabrics & decorative accessories,
design and implementation for architec-
rounded by design community along with
Decor and lifestyle magazines will be
ture and design, lighting, energy efficiency,
the international and regional brands. This
participating in the exhibition.
innovation in materials, doors, windows,
expo will upgrade the accommodating
Date: 07 - 11 August, 2013
126 DESIGN MATRIX • JULY-AUGUST 2013
choice. Professional interior designers,
Venue: Midrand, South Africa
will also be showcasing home dĂŠcor and
cialized exhibition of landscape design
utility items made of natural or renew-
and garden art, is convoked at Siberian
able raw materials. Also exhibited will be
Fair, Russia and is adjudged as Architec-
Gallery Copenhagen is going to be an
handicrafts by textiles artisans from all
ture & Designing trade show. Profile for
important event that will take place in
regions in Brazil.
exhibit include architectural lightings,
Denmark for a period of three days. It is
Date: 13 - 16 August, 2013
commercial & office lightings, daylight
going to provide a big platform for the
Venue: Bento Goncalves, Brazil
technologies, decorative & custom
Gallery Copenhagen
exhibitors and visitors who are going
fixtures, emergency, industrial light-
to gather at one place and share their
Paralela Gift
important view points and opinions
Paralela Gift will take place in Sao
lighting control equipment & systems,
with each other. Gallery Copenhagen
Paulo, Brazil for a period of four days.
outdoor & street lightings, theatrical &
will be inviting more than 340 exhibi-
The motive of this international expo
stage lightings, flooring system, out-
tors in this event to showcase products
is to bring designers, artists, gifts
door furnishing plumbing equipment
fashion wear ,exclusive collection of
and handicrafts manufacturers and
and sanitaryware, spa & sauna facilities,
high end accessories, shoes, bags, and
suppliers under one roof and to give
UV protective window film, waterproof
jewellery, and similar other products.
them an opportunity to share their
roofing and ceiling.
Date: 08 - 10 August, 2013
expertise with the attendees. Paralela
Date: 16 - 19 August, 2013
Venue: Copenhagen, Denmark
Gift will facilitate the designers, artists
Venue: Novosibirsk, Russia
Casa Brasil
and manufacturers and suppliers of
ings, floodlights, energy saving lamps,
corporate gifts, special products, by
Gift & Interior Exhibition
Casa Brasil will bring together the best
making them aware of the various kinds
Gift & Interior Exhibition is the trade
of contemporary designs and latest
of crafts, Textile Design, Furniture and
exhibition for gift ware and home inte-
technologies in high end furniture and
Accessories.
riors. This is the leading trade fair and
accessories. This extravagant event
Date: 14 - 18 August, 2013
invaluable tool for interior designers,
will showcase high end products for
Venue: Sao Paulo, Brazil
retailers and manufacturers featuring
architecture and design including and institutional furniture and surface
Landscape Design & Architecture
design applied to furniture. Exhibitors
Landscape Design & Architecture-Spe-
home accessories, lighting, residential
colour forecasts, emerging product finishes future fabric and industry themes. Date: 22 - 25 August, 2013 Venue: Lillestrom, Norway
JULY-AUGUST 2013 • DESIGN MATRIX 127
GLOSSARY IFC: Lunawood Exterior Cladding & Decking • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400 053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com
Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072 Tel: (022) 67837777 Email: info@ebco.in www.ebco.in
Pg. 2: Travette Engineered Hardwood Flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel : (022) 26187132 / 26131442 Email: flooring@mrjgroup.in Pg. 3: Armstrong Armstrong World Industries (India) Pvt. Ltd. Boomerang, A-Wing, Unit No.304, Chandivali Farm Road, Andheri (E), Mumbai 400072. Tel: (022) 3048 0800 Email: helpdeskindia@armstrong.com
Pg.4 & 5: Durian Veneers Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in
Pg.6: LG Hi-Macs New Patel Sawmill Group 204/B, Vertex Vikas, Sir M V Road, Andheri (East), Mumbai – 400069 Tel: (022) 26833377/0952 Email: decorexsol@gmail.com
Pg. 9: Kinlong Guang Dong KINLONG Hardware Products Co. Ltd., No. 102, A Wing, Camellia, Nahar’s Amrit Shakti, Powai, Mumbai, India- 400076 (M): 09619068685 Email: frankforever01@gmail.com
Pg. 11: Yale Locks Assa Abloy India Pvt. Ltd. 19th Floor, Tower A, Bldg. No.5, DLF Cyber Terraces, DLF Phase-III, Gurgaon, Haryana - 122002. Tel.: +91 124 440 7060 Email: info@assaabloy.co.in www.yale.co.in
Pg. 12: KiTEC Flexibility KiTEC Industries (India) Limited C-18/11, Jeevan Bima Nagar, Borivali (W), Mumbai – 400 103. Tel.: (022) 2895 1144 Email: sales@kitecindia.com www.kitecindia.com
Pg. 13: Geeta Corporate Ad. Geeta Aluminium Company Pvt. Ltd. D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai – 400072. (M): 09930806685 www.geetaaluminium.com
Pg. 14: Concept Dekor Surface Dekor (India) Pvt. Ltd. Abdul Satar Lakdawala Comp., Jogeshwari-Vikhroli Link Road, Jogeshwari-East, Mumbai – 400 060 Tel: (022) 28242424/28362424 Email: surfacedekor@gmail.com
Pg. 15: Birla White Wallcare Putty Ultratech Cement Ltd. Ground Floor, Ahura Centre, 82, Mahakali Caves Road, Andheri (E) Mumbai 400093 Toll Free: 1800111717 www.birlawhite.com
Pg. 7: Prayag
Pg. 16 & 17: Uniply Elementz Decorative Veneers
Prayag Polymers (Pvt.) Ltd. Customer Care: 9310002486 Email: mail@prayagindia.com www.prayagindia.net
Uniply Industries Ltd. #5 Branson Garden Street, Near Sindhi Model School, Kilpauk, Chennai 600010.
128 DESIGN MATRIX • JULY-AUGUST 2013
Tel: (044) 26605995 Email: info@uniply.in
Pg. 44 & 45: Uniply ATS Plywood Uniply Industries Ltd. #5 Branson Garden Street, Near Sindhi Model School, Kilpauk, Chennai 600010 Tel: (044) 2660 5995 Email: info@uniply.in
Pg. 46 & 47: Le Cdeor MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel : (022) 26187132 / 26131442 Email: artifacts@mrjgroup.in
Pg. 53: CLS Industries CLS Industries Pvt.LTd. Plot no.38, 43, 44 & 45, Survey No.89, Meghpar Borichi, Anjar, Gujarat, India. Tel: 09711192810 / 09099052288 Email: sales@cispy.com
Pg. 85: FINfloor Laminated flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel : (022) 26187132 / 26131442 Email: flooring@mrjgroup.in
Pg. 111: UBM-INDEX Trade Fairs marketing@ubmindexfairs.com www.ubmindexfairs.com
IBC: Corian Solid Surfaces • Agar Bazar S. K. Bole Road, Dadar (W), Mumbai 400028 Tel: (022) 24318444/555 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com
BC: Durian Home Furniture Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in