DESIGN MATRIX • JULY-AUGUST 2014
PEOPLE • LIFESTYLE • DESIGN • INTERIORS
July-August 2014 VOL. 4 • ISSUE 5 • `100
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S ’ R O T EDI N O T E
I
remember in my childhood days, I loved playing with colours. As a curious child, I learnt that red and yellow, when combined together makes orange and I often wanted to draw landscape designs and paint them in orange, green and yellow shades. Yes, indeed colour plays a pivotal role in the world of design. I started snooping to find, apart from colours, what are the other necessary elements to make a good home. My interaction with Ar. Niroop and his wife Rupana was very insightful. Niroop, speaking to you was a great brain storming session on different interior trends. I would say, READ TO KNOW MORE! To understand more about the current trends in different industry group, I had a great time, interacting with different industry groups. I was invited by Decorex solutions, to attend a design event, giving insights to the latest trends of how Hi – Macs an acrylic stone can be used in different applications right from a kitchen, table top or a bathroom solution. Then I moved to look in to the happenings of textile industry. I met the CEO of Portico group, Arun Bhawsingka, to know the new colour trends in this industry. I was bewildered to know that , now the consumer awareness is very high and people are choosy even about selecting a bath linen. Their wedding range of bed linens, kids’ collection, and luxury collection mesmerized me. What about furniture? The White Window by designer Twinkle Khanna, recently launched distressed furniture to add a classy touch to any décor. In a short interview about this product, she states that Design is an ongoing cycle. For Distressed furniture there is no specific reason why it’s fashionable besides the most important reason being that change is always fashionable after the hedonistic phase. In this issue, we pay homage to Ar. Nari Gandhi, a legend in the world of architecture. More stories are in pipeline about the industry. Read Design Matrix and upgrade your knowledge. Do let us know your views about our publication.
Marilyn Madathil www.designmatrix.co Now follow us on www.facebook.com/DesignMatrix.DM Now follow us on http://twitter.com/DesignMatrixMag
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CON TEN TS 18 DESIGN MATRIX • JULY-AUGUST 2014
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125
96 22 COVER STORY
ARTY- TECHTURE
DIMENSIONS
We converse with young and dynamic designers, Ar. Niroop and Rupana Reddy, to know about the new materials and trends. We look into their completed and ongoing projects… READ pg 22
A simply majestic residential design by Ar. Canna Patel and her team, located at Mumbai will blow your mind. pg 68
Ar. Samir Dharurkar creates a brainy studio hotel room at Hosts 2014. Look in... pg 100
TRIBUTE Paying Homage to Ar. Nari Gandhi. pg 42
CONVERSATION We believe in bringing in detailed information on different industry groups. In this issue, we choose the ply wood industry and converse with Mr. B.L Bengani and his son Varun from Uniply Industries Ltd. pg 48
PRODUCT DESIGN We look into design innovations by Studio Avni. pg 53
DESIGN PEDAGOGY Students of MITID share in their experiences, while designing their furniture pieces. pg 56
LUXURY DESIGN We meet Ar. Ankita Sweety and Ar. Pratyoosh Chandan and take a look at their recent project in the city of weaver. pg 60
PRODUCT FEATURE The White Window by designer Twinkle Khanna launches, distressed furniture for all classy spaces. pg 74
LEISURE DESIGN The standalone Banquet hotel by Ar. Ketan Seth is a versatile design blended with classy touch and quality. pg 76
RESIDENTIAL DESIGN The young Interior Designer Priydarshan Indorckar of PI Designs, Pune, with his magic touch creates a loveable and cuddly home. pg 80
CREATIVE IDEAS Adding brightness to home décor with Portico New York. pg 84
CORPORATE DESIGN We visit the two different office spaces designed by architectural firms from Mumbai and Nashik… See who are they? pg 88
DESIGN PROMO
DESIGN ASPECT
Going Beyond imagination with SDA Designs, the brain child of designer Sufyan Duberia. pg 64
Designer Nitin Thakur’s latest residential design exemplifies a modernity with beauty and utility. pg 96
INTERNATIONAL AVCI Architects of London, creates a building design that is sustainable and live. pg 102
DESIGN CORNER Ar. Apurva Bose Dutta discovers an invigorating design – the magnificent resort of The Serai at Chikmagalur. pg 106
ZOOM IN We meet Ar. Sunil Deshpande from Aurangabad and review his residential design with modern lines. pg 112
INSIGHTS Carl Turner’s ‘Tulip Bar’ creates a social hub for the fifth edition of ‘Handmade’ exhibition. pg 116
HAPPENINGS Design Matrix attends Hi-Macs event and finds about the new innovations done at their end. We also visit a new showroom by Geeta Aluminium. pg 119
EVENT REPORT Great Events, Curious, to know what? pg 122
PRODUCT LAUNCH Innovative products across the globe. pg 125 JULY-AUGUST 2014 • DESIGN MATRIX 19
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PEOPLE • LIFESTYLE • DESIGN • INTERIORS
May-June 2014 VOL. 4 • ISSUE 4 • `100
Ar. Rohini Mani
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The global eye on Dublin Google office was
INBOX
We have been reading Design Matrix for last 3 years. The contribution of Design Matrix in spreading value of good design in everyday living is immense and would like to hearty congratulate for bringing out beautiful projects.
a great presentation. Indeed great and kudos Harsha for bringing out such interesting aspects across the globe.
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The new products section and happenings in
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I would say, Design Matrix is a best design The cover story on Rohini Mani was mindblowing and I thoroughly enjoyed reading the same. Especially the lighting trends was very informative and I would like to say every time, Design Matrix should focus on different trends in the cover story and also do special stories on different industry groups. I am sure with more industry stories coming in, this magazine can create wonders in the world of interior industry.
magazine, I have ever seen. The articles are
Swati Deshpande
Goa
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and admire the versatility of the projects
published. In the last issue, I liked the layouts of leisure design, residential design and of
course the cover story on the legend – Rohini Mani. All the best!
Amita Gore
Nagpur
The case studies are often of great interest. I It was very interesting to know about HiMacs in the last issue. The conversation was really interesting to read and a good piece of information. I like the way the interviews are done precisely and presented in detailed manner. Keep it up team DM.
like to keep myself updated about the current
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Media presentatio n
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A Paprika Media presentation
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Media ation present
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CREATING
BUILT ENVIRONMENTS NA Architects with a sustainable approach to design, outshine in shaping the inspirational environments. The young designers, Ar. Niroop Reddy, Principal Architect and his wife Rupana Reddy, Principal Interior Designer, converse with Marilyn M and share their views on the industry, their bonding and joy of creating spaces together. Words: Marilyn Madathil, Project photos : Courtesy Architects, Profile photos: Cliquestudio, Hyderabad
D
esign is that area of human experience,
MM: Your memories...
skill and knowledge, which is concerned
NR: Ehmmm...The initial days were the most
with man’s ability to mould his environ-
challenging, yet the most wonderful. My little
ment and suit his material, functional and aes-
world revolved around extra-curricular activi-
thetic needs. This ideology inspired Ar. Niroop
ties, peer pressure, terror professors, fears of
Reddy to incept NA Architects in 2001. He and
failures and mistakes; managing time to juggle
Rupana conceptualize designs and execute a
assignments, fun, social commitments, classes
wide array of architectural and interior projects.
and completing the project work books. I have
Within such a short span of their practice, their
enjoyed each challenging moments I encoun-
efforts have gained reputation of being a lead-
tered and gained knowledge that would later
ing architectural firm in India. Let’s converse with
help in my professional and personal life.
the duo designers to know more...
I made some friends for life and shared many a valuable moments that I cherish forever,
MM: Take us to the days of Madras
and given a chance, I don’t mind going back
University....
to college for a year-just to experience the joie
NR: Madras University, for me was a whole new
de vivre, unmindful of the challenges that lie
experience, a complete contrast with my care-
ahead. By the way, let me share with you one of
fully managed and protected 10+2 days in my
the moments. I always enjoyed being a super
home town. Language, culture, friends, food and
hero for my batch mates. My record books and
social support were all new and fresh. After all
project charts were in high demand, some of
it was ‘My Choice’ to go to Chennai and pursue
my class mates always used to snag them out of
Architecture.
the submitted pile to copy. This not only made
JULY-AUGUST 2014 • DESIGN MATRIX 23
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26-06-2014 19:36:36
me popular among my peers, at the same time it meant that my submission would end up on the professor’s table late by a day or two and I disliked to be the last. MM: Where did you meet your heartthrob? NR: I met Rupana in Chennai. She came to Chennai for her graduation and she is the niece of my close friend. I often paid a visit to my friend’s home for my thesis work and that is how we met. We both sensed a bond of intimacy and chatted for long hours. She mingled with me freely being the only person in the group, speaking Telugu and then the rest happened.
“Most people make the mistake of thinking design is what it looks like.” MM: Rupana, we would like to know your experiences as a designer working hand in hand with your husband? RR: I am really lucky to have had this opportunity to work with him, the best Talent – My Husband. He is very practical and
latest design trends. While I was initially
and interior design services for residential,
his commitment towards work is adorable.
working as an Associate, I realized that a
retail and commercial projects.
I share a thorough Professional rela-
holistic design service offering is missing in
tionship with Niroop sir; work comes first
Hyderabad. For instance, clients would go
MM: What is your special interest –
for both of us. It has been a great learning
to Firm X for Interior Designing, or had to
architecture or the interior designing?
experience, where Niroop has nurtured
go to Firm Y, if they wanted to incorporate
NR: I am glad you asked this question. Let
me and given me the freedom to learn and
domes and arches in your building. Early in
me confess, earlier in my career I had my
grow as designer.
my career, during our long conversations
moments where I was trying to answer
about growth and career plans, I used to
this question to myself: “Am I an Architect
MM: Behind every successful man, there
discuss these things with her. As an out-
or Am I an Interior Designer?” I am happy
is a woman isn’t it true...
come of our conversations and through
to share with you today that rather than
NR: Of course yes, in fact Rupana was a
constructive inputs and motivation that
seeing me as an Architect or as an Inte-
big influence and inspiration to set up NA
Rupana provided resulted in our collective
rior Designer, I see value in considering
Architects. She has a keen sense of eye for
dream of creating a firm that provides state
myself as being involved in the business of
detail and always keeps abreast with the
of the art, turnkey architectural, structural
Design Management. A design marks out
24 DESIGN MATRIX • JULY-AUGUST 2014
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MM: We would love to know how Rupana supports your effort. NR: Rupana has a big part to play in each of our creations. To elaborate that, I would like to quote Steve Jobs here, “Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” Rupana has a core responsibility to supports our firm’s goal and objective by managing the interior design function of our company, with a view to ensure that the spirit of the above quote is always maintained in design and execution. MM: Rupana, do you often end up discussing work in your chilling time? RR: We try and leave our work life out of our personal time. Occasionally it happens that we discuss work but that too, if we have derived at any crucial situation. MM: What are the different verticals NA architects cater to? NR: We at NA architects do architecture and interior designing. In architecture, we have done projects like residential township, residential gated communities, and individual bungalows, boutique hotels, hospitals, industrial, commercial and biotech labs. In interior design we do residena vision for what can be; the act of design-
tors, it becomes less and less about the
ing is to move with intent to close the
distinction between Interiors and Archi-
gap between existing conditions and that
tecture. My job and preference is about
MM: Your Style Statement...
vision. Be it Interior or Architecture, to me
letting the principles of sound design
NR: We introduce, lot of green pockets
it is an ongoing process of decisions and
guide us to bring together light, space,
and spaces inside the building irrespective
strategies that enable innovation and cre-
materials, form and function, environ-
to its functionality. Now we are designing
ate effectively-designed spaces and create
ment and blending them with the client’s
couple of green buildings, which is my
environments that enhance functionality
design preferences and timelines. My job
passion and I love green architecture.
and quality of life.
is about creating enabling myself and
tial, retail, hospitality and office interiors.
On a deeper level, I seek to link
my team to bring that harmony in, work
MM: You have worked in North and
design, creativity, innovation, technology,
within the given boundaries, and come
South, what are the different elements
management and customers to provide
up with a comprehensive design solution
you see in both these regions.
advantage and value across economic,
that satisfies and excites the client from a
NR: It is a well-known fact that historically,
social, cultural, and environmental fac-
visual, functional, creative and budgetary
anthropologically and culturally the North
tors. So, when I consider these above fac-
aspect as well.
and South, for that matter various parts JULY-AUGUST 2014 • DESIGN MATRIX 25
Design Matrix_July-Aug14.indb 25
26-06-2014 19:36:58
I would also like to shed some light over an European invention, making waves over the world. I am talking about ECO Super Bricks made from a clever concoction of wool, seaweed and the traditional brick material of clay. These super bricks are much friendly to the environment than their predecessors. The new formula, developed in Scotland, dramatically reduces the time need to “fire” the bricks and therefore the energy used during the process. In addition to cutting down on manufacturing energy use, these super bricks are far stronger than their standard clay counterparts. It ensures increased ability to reuse and recycle older bricks without of India have been exposed to different
having to fire new ones and hence more
influences. Especially when it comes to
energy saved.
architecture some of the major influencMM: Where do you foresee yourself in
es have been the Mughals in the North, Portuguese and Dutch in the West, Persian in the Deccan Plateau, French in the South East, and British in palatial spaces across India and huge influence of temple architecture in the South. And if we look at just the temple architecture, the North and South styles are so distinct from each
I see value in considering myself as being involved in the business of Design Management
other. Which such divergent, distinct and
the next decade? NR: Isn’t 10 years a long time to foresee? Yes, we as a firm do have a long term vision, to create a self-sustaining professional structure for our firm and develop a global network of design teams that can symbiotically work together and blend-in global influences into the art and practice
rich heritage and cultural influences span-
NR: Firstly, I would like to specially men-
of Architectural Design in South East Asia.
ning across India, there are bound to be
tion about Wood skin. There were times
We have expended from Hyderabad to
differences in design parameters and pref-
when I wanted to create delicate, com-
Bangalore and Dubai. We have spread our
erences across regions.
plex shapes from plywood, but couldn’t
wings to Myanmar, with lot of good architectural projects.
We cannot make a generalized dis-
because it’s too stiff. A design firm from
tinction between the design parameters
Milan has created a type of flexible Wood
across the North and South, because
skin; a sheet of Russian plywood, routed
MM: Your message to young designers
industrial, commercial, retail and office
into a series of a series of triangular tiles,
and our elite readers...
space design pretty much follows global
held together by a vinyl mesh. It would be
NR: Read, Read and Read with an objec-
standards with minor adjustments made
interesting to see it being available in com-
tive of continuous learning. Actual learn-
due to local weather and socio-cultural
mercial quantities.
ing of the craft and art of this practice
factors. Coming to residential spaces, the
Flooring forms the base of any inte-
starts after we step out of college. Educate
distinct parameters like climate, historical
rior design and with the many choices
yourself with as many inputs from around
influences, social preferences like vaastu
available, there might be possibility of
the world as possible. Seek inputs from
across the two regions will lead to basic
getting carried away and forgetting about
Culture, History, Art, Technology, Science
differences in design considerations right
the practical aspects of a particular space.
and Nature. Go out there in early in your
from the material used to styles and appli-
The eco-friendly approach will inform
career and experiment. Don’t be afraid of
cation of insulation and ventilation, given a
the choice of flooring materials as well,
making mistakes. If you’re not making mis-
similar budget and space availability.
and bamboo is fast becoming a popular
takes, then you’re not doing anything. I’m
option. A durable and widely available
positive that a doer makes mistakes. Don’t
MM: We would like to know about
material, bamboo is expected to be a
be afraid of being wrong. If you are always
the new materials in the construction
mainstay of home and business construc-
right, it may be a sign that you aren’t chal-
world...
tion in the coming years.
lenging yourself enough, that you’ve
26 DESIGN MATRIX • JULY-AUGUST 2014
Design Matrix_July-Aug14.indb 26
26-06-2014 19:37:14
become too comfortable and stagnant.
MM: We would love to know about your
My advice is one must try to reach beyond
children...
NR: I personally love the combination of Black and White; ‘The Famed Yin Yang’.
your comfort zone and think of bringing in
RR: Our youngest son Abhivyakth is 10
Black is the absence of colour and White is
new ideas, influences and concepts.
years old and elder daughter Hethvitha is
the blending of all colours and is a colour. I
RR: We absolutely love Design Matrix. It
12. In addition to being good at academ-
have lots of fun while playing with this idea
covers wide variety of aspects related to
ics, Abhi is very active in sports. He has
in mind, ‘absence of colour Vs blending of
the architecture and Interiors. This helps the
modelled for famous apparel chains and
colour’. If I were to pick one colour, it will
readers to know the present scenario, trends
has walked ramp shows for fun. He loves
be White.
and people. In my view success never comes
his time under the lights and I think; he has
RR: This is where our Chemistry matches.
by luck. It is possible only by hard work, ded-
his eyes set on show biz for now.
What can be more classic than black and
ication and most important understanding
NR: I wouldn’t be surprised, if he tells me
white... love the way black and white con-
the clients taste and needs. We always are
tomorrow that he wants to be a Cricketer
trast and compliments each other at the
for homes not houses. I feel people have to
or an IPS officer.
same time!
have more productive conversations with
RR: Hethvitha is very responsible and
their Architects for the effective output.
matured child then her age. She is train-
MM: Spending your free time...
ing in classical dance and vocals in addi-
NR: Lazy on the bed, if at home and not trav-
Personal Diary
tion to being the class topper in Math and
elling and spending fun time with my kids.
Birthday
Science. A conscientious kid, she has her
RR: I like travelling places and explor-
NR: 23rd December
heart in the right place, and is looking for a
ing native cuisines. I also love learning
RR: 29 April
career in humanities and service.
and exploring various architectural forms
MM: Age you got married...
MM: Tell me about your favourite
you will find me relaxing with my cup of
NR: 24
colour...
tea , watching T.V in my leisure time.
th
around the world. If I am not doing that
JULY-AUGUST 2014 • DESIGN MATRIX 27
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Talking about current trends... Movables are the fashion statement in
indoors. People want things that will func-
in surveying in detail about the new inno-
recent times. Our eyes can see an object’s
tion for their family and will last.
vations and the trends prevalent in the
comfort potential before the body feels it.
c. Plant Infused Coffee Tables
design world. We speak to Ar. Niroop on
There are companies that are manufactur-
I have seen that there are companies that
colour trends, furniture in demand, floor-
ing collections that includes five different
have created a coffee table that’s filled with
ing styles and lighting techniques:
pieces with a modular repetition to their
plant life. This is a fantastic eco-friendly
forms, making it possible to outfit a space
concept bringing green into homes. Hav-
Colours
with customizable and coordinated set.
ing living plants in the home can improve
Most of the times, confusion over powers
These collections can be set in more casu-
that spaces air quality while making this
your mindset and you are clueless about
al configurations to embrace architectural
look a little classier. A plant-filled piece of
choosing a perfect colour palate for your
features and decorations.
furniture is a great way to bring the out-
space. I recollected reading the statement
b. Outdoor fabrics
doors in.
made by Barbara Jacobs, principal of Bar-
There has been much talk in design circles
bara Jacobs Colour & Design. She says, “A
about creating outdoor rooms and living
MM: How about right flooring choices?
sharp, electric green definitely would not
spaces. Outdoor fabrics are being used
a. Luxe flooring
The success mantra of Design Matrix lies
be relaxing; a deep blue-green might feel
Speaking of flooring, homeowners are
cold instead of soothing. The wrong red
increasingly opting for more expensive
used in an entire room might create the
but more durable flooring products. There
sensation of entrapment rather than ener-
has been a huge resurgence in wool car-
gy.” Ar. Niroop explains the colour trends
peting and bamboo flooring. Clients and
prevalent in recent times. He states that
homeowners now prefer to spend slightly
there are three major trends that we have
more and get a better quality carpet and
been recently observing in terms of colour.
eco friendly options with more texture.
Let’s go into details!
b. Colour
a. Interchangeable Accents
Colour trends for flooring (while not com-
We are already seeing a trend towards cha-
pletely letting go of those nice clean,
meleon decor. Instead of settling on one
warm tones) are getting bigger and
fixed look, people are opting for a versatile
brighter! Bright colours are no
neutral base and use big-impact accents
more just limited to wall-to-
to easily change their décor.
wall carpet or accent area rugs.
b. Ushering in Glamour
Whether it is with wood floor-
White walls are slowly giving way to rooms
ing or accent rugs, bold colour
with a lot more glamour and
is back.
drama. Dark, moody walls in black are being considered
MM: Finally Lighting...
as a perfect backdrop to the
Sculptural lighting fixtures are
metallic accessories that we have
making a comeback. They com-
come to love right now.
bine function and art with unique
c. Bye to Beige
abstract designs. Sculptural fix-
After watching for quite some
tures are usually very detailed and
years in the past, we are now see-
feature unique shapes, accents and
ing that the hopes of banishing the boring
colours. Large sculptural lighting fix-
beige have finally started bearing fruits. It
tures become a bold style statement,
is happening now.
a conversation piece. Smaller sculp-
MM: What about furniture?
to add interest through-out the room
a. Modular Lounge
- much like pieces of art.
tural lighting fixtures are being used
28 DESIGN MATRIX • JULY-AUGUST 2014
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A showroom within a showroom
K
eeping in mind the easy mobility of the customers, NA Architects planned specific regions denoted for specific type of lightings, thus, making it more convenient for the users. The lighting and ceiling layouts of this showroom is defined by its simple
yet attractive design concept. Adequate moving place has been provided throughout the showroom such that hindrance in the mobility is avoided and the clear sight of all the products is achieved. Since this showroom requires the display of a large number of products with challenge of the cluttered look was highly raised. To avoid this, neutral colours such as ivory and grey are used for furniture and larger items. The book rack is a combination of straight lines running perpendicular to each other giving rise to rectangular shaped racks. It is flanked with two white coloured fun walls on either side. The interesting elements are curvilinear display stands, use of straight and curved lines, the display units, open ducts in the ceilings etc. Curvilinear line form is used for the front desk of the reception. The spaces on either sides of the central structure are used to display retail lights whereas the central structure has the display of fancy lights. The tables are in a semi-curvilinear shape maintaining the overall design of the showroom. The showroom has a dominant, impressive and eye-catching front display that can be seen from the street. The shop frontage, thus, is very visually appealing. The curvature of the table matches with the interiors of the showroom. Gold foil laminate is used for the top. JULY-AUGUST 2014 • DESIGN MATRIX 29
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A Touch of Bling
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T
he cocktail bar and lounge is
of acrylic with back lighting provided. Con-
crafted with iron framework acting
cave and reflective mirrors are used on one
as its structural support system.
side to add a classy look. On the front ele-
The writings on the wallpaper used in the
vation of the bar counter, the names of the
bar counter gives a more realistic feel to
world cities, which have cocktail lounge
the whole bar and lounge. Typical seating
bars have been stencilled with a coat of
is provided in front of the bar counter.
acrylic paint over it. Adequate waterproof-
Adding a touch of bling to the calm and
ing treatment is provided. The bar area is
sedate space is the presence of a British
well-lit by means of hanging lights which
telephone booth. Its colour serves as a
succeeded in creating a warm and sober
great catalyst for lifting the energy of the
ambience all throughout. The bar wall unit
entire space.
is flanked on either sides with open shelves
Bison boards are the principal material
to display various bottles. The wall unit is
used for the ceiling, which ensures rustic
designed emphasizing on the maximum
appeal to the space. Concrete flooring is
efficiency of the storage space available. The outdoor seating has a very nice
employed in the entire space, which suc-
bustling view of the city. The open out-
ceeds in delivering a crude and earthen appeal. The ducts have not been covered
used for tables and sheer curtains enhance
door space and the reception are sepa-
on purpose so that they are seen as obso-
the look by diffusing the light and creating
rated by a bent mild steel structure. One
lete elements enhancing the space. To cre-
warm and softer ambience. Visual connec-
enters to the indoor sitting through the
ate rustic theme of the cocktail lounge bar,
tivity is achieved through the provision of
open to air outdoor area. The concept of
the furniture has been designed accord-
full-heighted folding doors between the
unity in diversity is maintained with each
ingly. Jute has been chosen as the principal
indoor and outdoor areas.
wall having different elements following a
material for the poufs. Rusty iron sheets are
The bar counter top has been made up
common theme. JULY-AUGUST 2014 • DESIGN MATRIX 31
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Purity of Space
D
esigned to embody the purity
on the basis of central courtyard concept.
of style and invoke a sense of
The central courtyard in the house gives
impenetrable calm, the design
ample of ventilation being open to sky.
of this abode is crafted to articulate the
The water body and planters in the court-
subtlety of a contemporary space that
yard enhance the beauty of the space
enriches one’s spatial understanding.
designed. The large clear glass windows
The residence has four floors includ-
given in the elevation allows the beauti-
ing the stilt, ground, first and second.
ful views of the lawn from the interior of
The parking space given in the stilt floor
the house.
is been designed into a beautiful lawn
The entrance of the dwelling is simple
in the ground floor. The exterior of the
but elegant, which has been designed
house is been painted in white and clear
by using two contrast materials i.e stone
glass railing is been given in first and sec-
finish veneer with a designed inlay work
ond floors. The house has been designed
of mother of pearl. It opens into a lobby
32 DESIGN MATRIX • JULY-AUGUST 2014
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which gives a warm welcome through
plain false ceiling of POP which creates a
entrance door of the drawing room to
the traditional brass hangings of bells and
harmony as a combination.
the opposite door which opens into the
goddess Lakshmi complemented with a
An elevator connects the two floors
dining area which consists of a rectangu-
black granite stone carved in the shape
of the building. Right opposite to the
lar glass table complimented with black
of urli, which contains water with flower
lift door is the entrance of the drawing
chairs. Here a good mix of a customized
petals and floating divas which radiate a
room which is ventilated on either side.
chandelier which has been designed by
lot of positive energy in the space. Adjoin-
A beautiful view of the garden in front of
arranging strings, blown glass and LED
ing the lobby there is a frosted glass door
the house can be seen through the large
lights above the dining area brings in a
on the right side which opens into the
glass windows which gives a feeling of
harmonious fashion that it is almost as if
space which has been given liberty to be
refreshment. A combination of furniture
they are designed to be a set.
designed into a library. Wooden flooring
in plain white and rich red colour sofas
has been given in this area which comple-
add on to the elegance of the interiors.
To bring out this beguiling composition, depth is added to the space by the
ments the furniture in black and which
Engaging the earthly vibes of wood
long leather cladded display unit of paint-
equally contrasts the white walls and
there is a false ceiling running from the
ings which is on the right side wall from JULY-AUGUST 2014 • DESIGN MATRIX 33
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the dining entrance. There is a low height crockery
The living area can be accessed by walking
unit below the paintings. Another frosted glass
straight from the main entrance also. Beforee rreach-
door on the left side of the wooden frame wall
ing the living area the central courtyard on the left
opens into a dry kitchen area which has small white
gives a clear vision of all the rooms in the ground
breakfast table with six chairs. A similar combination
floor through the glass walls.
of white used in the interiors of the kitchen creates
On the right side before reaching the living ng
a visual composition that is pristine and clean. Here,
area from the entrance there is an open –well
the lack of other colours contributes to the sense of
staircase which continues till the second floor
spaciousness that is apparent in the kitchen.
forming an atrium. The brass idol of Lord Krishna
The dry kitchen area is connected to two other
in the centre of the atrium gives a traditional aes-
spaces i.e. the wet kitchen area and store on the
thetic look that enhances the positive vibration in
left side from the entrance through the dining area
the space.
which adds on to the functionality of the space.
The first floor has two bed rooms with lounge
Above the kitchen area is the living area and the
and a home theatre room. All the spaces are con-
master bedroom. An abundance of natural light
nected through a common corridor which has a
and space in this home makes the space glow with
flooring of Anti Beige Italian marble to continue
greater appeal and enhance the aesthetical under-
the elegance of the interiors. The other spaces in
standing of the space.
the floor have wooden flooring.
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The ceiling in the home theatre room is been
The portrait on the wall above the bed gives a more
designed by using acoustic ceiling panels which add
sophisticated look to the space by infusing th the streaks
on the functionality of the space. The interiors of the
of blue and yellow.
home theatre room have been given POP on the walls
The interiors of the toilet area is been designed
for better acoustics. Grooves have been cut horizon-
by using two materials i.e. marble and clear glass. The
tally at different levels on the POP wall to fix LED lights
shower area is open to sky. All the spaces in the hou house
mirroring the allure of the home theatre room. Wall
have been given LED lightings in the ceiling which
pattern has been continued in the ceiling above it
portray the interiors more elegantly during the late
which complements the interior elegance.
hours of the day.
As we move on to the second floor the space has
The courtyard which is in the centre of the house
been divided into two bed rooms and a gym area. The
is open to sky which gives abundance of ventilation to o
gym area and the connecting corridor are floored with
the entire area during the day time which in turn helps ps
similar Italian Marble. The two bed rooms in the sec-
to reduce electricity consumption. The double glazed
ond floor have wooden flooring giving an equal vision
glass which is used for the large windows reduces the
of elegance.
amount of heat entering the space by giving a co cool-
The ceiling of the master bed room is been
ing effect. Apart from being well executed, the overall
designed using light weight cement board panels
concept showcases the aptitude for design which is
arranged in triangular pattern in two different levels.
not only practical, but also beautiful. JULY-AUGUST 2014 • DESIGN MATRIX 35
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A perfect retreat
T
in place. The dining can comfortably house a group
accentuated by fabrics for an aesthetic appeal.
The guest bedroom is characterized by white
The entrance area occupies an interesting hanging
walls and plain ceiling. The master bedroom in ground
light and the composite marble flooring.
floor behaves the purpose of rest and repose, luxuri-
he house is characterized by a blend of wood, wall paper finishes and clean lines and
of eight.
The spacious living room is the first to grab atten-
ously furnished with the headboard in leather finish.
tion. The focal point of the house, it tastefully blends
The bed fronted by a TV console and wall behind bed
traditional and contemporary styles. On one side is the
is done up with wallpaper; sided by a wardrobe with
trendy sofa set in light brown leather. The other high-
deco and black wooden beadings which merges with
light of the living is, the French door with glass leading
bed. The children bedrooms in upper ground floor add
to the formal balcony.
luxury to the house. The ceiling is done with simple,
The kitchen wears a clean, clutter free look with lots of storage spaces. It has all modern amenities
with veneer. The ceiling is well designed by placing hanging and normal lights in a symmetrical manner.
JULY-AUGUST 2014 • DESIGN MATRIX 37
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Multi-Use Development at Yangoon
A
n example of perfect integration of various uses in a single building with different kind of forms juxtaposition
to define its spaces .This is a multi-use development project where lower 2 levels of the L-shaped form are shopping mall and the above level is a hotel. The front part is an office that is created by a blend of solids and voids intermingled with terrace. Clear glass fixed to the voids allowing natural light to workplace that improves productivity of work. The rest parts are residential units that add an interesting dimension to the building by position of its balcony and treated with extensive plantation. While the mixed use increases energy consumption the green approach taken by the architect reduces the ill p du impact to environment. im
38 DESIGN MATRIX • JULY-AUGUST 2014
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Fundamental Simplicity
A
r .Niroop Reddy with his logical clarity understood the client’s need of creating a luxurious residence in the
busy city of Hyderabad. The main concept was to accomplish the design and create a luxurious ambience by minimizing the variety of material applied. The grandeur of the residence can be felt by the 22’high main entrance door and the cantilever projection forming a roof top swimming pool. The drawing room treated with clear glass admits natural light to the room. The ornamental plant placed along white wall at the entrance adds a drama to the entire elevation.
JULY-AUGUST 2014 • DESIGN MATRIX 39
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Hotel Apartments
T
he facade design of the hotel apartments
building is treated with glass and fret work creating an
at Jumeriah Lake towers, Dubai; shows how
interesting pattern of light and shade in the interiors.
iconic the building is standing on a large
The base slab on which the building stands is treated
base of a commercial space. The building acts as
with green roof that acts as a hangout zone for the
a landmark of the area. The facade design of the
residents.
40 DESIGN MATRIX • JULY-AUGUST 2014
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The project is a mix of studio apartments and 2bhk flats with lower level having commercial space and ample parking. The design highlight is the balcony profile that gives the apartment an organic form. The facades of the bottom 3 floors have been treated with fret work of floral pattern on the reflective glass. www.naarchitects.in
Silicon oasis
JULY-AUGUST 2014 • DESIGN MATRIX 41
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LEGENDARY DESIGNER Arty-Techture
Ar. Nari Gandhi is known for his highly innovative works in organic architecture, he was deeply in love with the Mother Nature and all its creations; Design Matrix pays homage to this versatile personality on his 21st death anniversary.
Ar. Pravin Bhayani
Words: Marilyn Madathil , Inspired by : Harsha Kotak Inputs & Images: Pravin Bhayani
T
he team DM recently met Ar. Pravin Bhayani, Nari’s close associate for understanding his personality and
the experience was an eye opener. He introduced us to Nari’s sister Dr. Adrianwala and his elder brothers Dali & Jimmy Gandhi. Nari pursued architecture from Sir J. J. College of Architecture in early 1950’s. He believed in leading a simplistic lifestyle. He was a man often seen dressed in simple kurta – pyjama; his simplicity and sincerity is reflected in his creativity. Though he remained a bachelor, he was a very religious man and believed in the Zoroastrian way of life. His brother Jimmy Gandhi adds, “Nari had been immensely enamoured by Art and Architecture, he was a committed vegetarian, a teetotaler; staunchly religious till his last breath.” Nari apprenticed in the USA with Frank Lyod Wright at the Taliesin for five years. His primary passion was architecture and like Wright, he too wanted each of his buildings to be splendid. After Wright’s death in 1959, he left Taliesin and later he is known of working with American Ar. Warren Weber. He studied pottery at the Kent State University before returning to India. He passionately worked on as many as 30 projects 42 DESIGN MATRIX • JULY-AUGUST 2014
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and dispensed architecture that was intoxicatingly rich in materials and craftsmanship and transformed the same into a work of art and the client into a patron. Though nowadays everything is understood in terms of money, this design veteran believed in offering services rather than being money minded. Reminiscing the bygone days of working closely with Nari, Ar. Bhayani says, “I consider being a fortunate person to work under Nari for 20 years, I was his Architect, supervisor, trouble-shooter and co-ordinator ... my experience was invincible. He was a strong personality, difficult to work with, but for those who understood him, he was a wonderful person.”
Snap Shots Born: January 1, 1934 (Surat, India) Died: August 18, 1993 (Khopoli near Mumbai) He never believed in artificial stimulants, be it tea, coffee or chocolates. His favourite snack was Dokla and Buttermilk. He started his day visiting the fire temple and ended it the same way. His hobbies were photography, crafting ceramic pottery, gardening and travelling. Taught at MS. University of Baroda Employed with Tata Consultancy, before starting as a self employee
JULY-AUGUST 2014 • DESIGN MATRIX 43
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Projects Residence for Asha Parekh at Juhu, Mumbai Farm house for S H Daya at Alibag Residence for S H Daya at Versova, Mumbai Residence for S H Daya at Madh island, Mumbai Residence for Rustom Mehta at Korlai, Alibag Residence for Shreya and Kishor Dalal at Awas, Alibag Mausoleum at Kolgaon near Ahmednagar Gateway to mosque at Kolgaon Tejani house at Lonavala Patel residence at Surat Jain house at Lonavala
His creativity
creative mind, focussing on every minute
Interior is the reality. It cast the image of
detail.”
Unfortunately, before his genius could win recognition, he died in an
the subject and that is what the design-
Mountain Lodge for Jal Gobhai at
accident in 1993 near Khopoli on the
ers do, with this ideology Nari’s forma-
Lonavala was his first project in India.
way to one of his projects at Kolgaon.
tions were translated with the demand of
The environment conscious Nari built
Ar. Bhayani too was a victim involved in
function. His works manifest serenity and
houses around trees and refused to chop
this accident. As a survivor with tears, he
remain deeply rooted with nature. Elabo-
the trees. Ar. Pravin recollects his experi-
adds, “It is important to bestow honours
rating his design fundamentals, Ar. Bhayani
ences working on a farmhouse in Karjat,
and chant accolades about this man. No
adds, “His works contains traces of region-
a Municipal Council, a Tahsil and a sub-
language or visual can ever recreate him
alist architecture, especially the use of tra-
district in Raigad district, Mumbai for a cli-
on his work. Nari Gandhi like his house
ditional techniques and natural materials
ent Kishore Bajaj. He states that the client
was all encompassing, not only an archi-
like stone, wood, brick, glass and leather.
complimented Nari for this work and puts
tect but a complete person.” Sadly many
The uncompromising integrity of his
it as : “a house is a divine creation, not only
of his works have been demolished
approach and the results are seen in each
a piece of art but a piece of Nari’s heart.”
and have been disappeared from the
project and his passion lied in elevating it
Though it is not known that Nari accepted
grounds but in 2009, on his 16th death
to a piece of art.”
fees for all his projects, but his good heart
anniversary, a book was released at the
He respected client’s need but did
and love was seen in the way, he showered
Sir J J School of Architectures as a tribute.
not allow their interference. He staunchly
gifts on his friends, sponsored education
This book was authored by Prof. H Masud
believed that any design is a work of art.
and helped the needy families financially.
Taj, an architect –poet-calligrapher; this
Unlike other designers, he never followed
“We never talked from a commercial angle,
book featured elaborate monograph on
any norms and worked without an office,
he cracked jokes, and it is unfortunate that
Nari with 87 photographs by well-known
drawings and timetable, translating the
his negative traits being eccentric, angry at
photographers. It also constituted essays
client’s needs on site. “He worked with
times and disputes with clients, remained
on Nari’s life and poems of Prof. Masud
beds onyx or bricks, windows of plastics
in the mind set of his co-workers but as his
on different works of Nari. This book is
and light doors that could be opened just
close associate, I respect him and his style
published in 25 plates in its original cal-
with a push of a finger. Indeed Nari was a
immensely,” adds Ar. Bhayani.
ligraphy.
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One of the articles published in the year of his death refers Nari as the ‘Howard Roark’ of Indian Architecture. His sister, K.S Adrianwala says, “Nari was a quite person. I remember that disastrous day. At around 6 Am, he offered prayers at the fire temple and met me before making his move towards the site. As fate would have never taken its steps aback, Nari’s car met with an accident, he suffered internal injuries and passed away. Ah! But God always take away the best, our family and his well wishers pray that his soul RIP in Lord’s divine company.”
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26-06-2014 19:44:12
Conversation
Metaphor of trustworthiness
When God leads you to an edge of a cliff, trust him fully. Only two things can happen. Either he will catch you or you will learn to fly. Uniply learnt to fly.There were multiple obstacles in the journey but the team learnt to convert the obstacles to stepping stones and there was no looking back.
D
esign Matrix converse with B.L.
product to boost the Indian economy viz a
brought accolades from the Indian gov-
Bengani, Chairman & Managing
viz Uniply’s profit chart.
ernment and our esteemed consumers.
Director, Uniply and his son Varun,
I would rather say, hard work is no lon-
Our dedication for quality was so evi-
Deputy Head – Decorative Design, to un-
ger an option but is a necessity. The aim
dent that we started getting bulk orders
derstand the current scenario prevailing in
of having our own manufacturing unit
not just for basic plywood, but also for high
the Plywood industry and the journey of
seemed very challenging at that time.
end luxurious products like Marine and
Uniply so far. It was a power boosting con-
Eventually in the year 2000, we brought
WBP plywood, especially from Europe and
versation for us.
innovative technology and high-tech
UK. The other reason behind our growth
machines, such as High Speed Rotary Peel-
could be that we knew that quality is not
DM: We would like to know the success
ing Machine and Automatic Thermoset-
an act, it is a habit. We kept on investing
story of Uniply?
ting Hot press. These machines were intro-
huge amounts in premium machineries,
BB: Uniply is synonymous of trust. In the
duced for the first time in Indian Veneer
in fact a few were introduced first time in
span of 18 years, this dynamic company
and Plywood Industry to Nelveli Village,
India- Whether it was the automatic load-
has created a benchmark on quality ply-
Kanchipuram Dist., Tamilnadu.
ing and unloading system in Hot Press, or
wood and panel products for its consum-
Success in not a destination, it is a
mechanized chemical treatment of ply-
ers. As the name itself clearly says “U” N “I”,
journey. So we at Uniply are continuously
wood and boards or innovating the ter-
this company believes in quality for “U”
creating our own standards and achieving
mite proof plywood.
and reliability from “I”.
them. DM: Can you brief us on the current mar-
I started up with trading of plywood and allied products, importing them from
DM: The strength of Uniply:
ket scenario of the plywood industry?
overseas. It was then I realized that we can
BB: One of my biggest achievements was
BB: Since July 2012, the plywood indus-
manufacture the product right here, in
that from an importer of plywood, I turned
try had been under severe stress where
India. The motive was to have a swadeshi
into an exporter. This one achievement
small or medium size industries have suf-
48 DESIGN MATRIX • JULY-AUGUST 2014
07_Conversation.indd 48
27-06-2014 15:51:25
fered heavily. High cost of production,
BWP grade marine plywood. This product
low volumes, expensive brand promo-
ensures it is a must see product for archi-
tions, tight monetary situation and high
tects, interior designers, craftsmen and
finance cost and maintenance of quality
consumers.
have been the key issues. We have been
We were the first in India to intro-
lucky enough that we could survive in the
duce termite proof plywood Uniply Plat-
crisis. Despite unfavorable government
inum Anti Termite Solution Z Plus, which
regulations, stringent market conditions
comes with a Life time Guarantee( not
and severe global impacts, our consumers
warranty). This is an innovative product,
have been our support system through-
which delivers the highest quality that will
out. I remember one complication that
add value to every project. In simple words,
struck the markets was when we started
I can say a life time insurance of
our manufacturing facility. We knew that
the entire furniture from
– “Uniply Industries Limited is not going
termite at a very low
to sell what any normal plywood factory
premium.
produces, but it will produce as per the
Uniply
Gold
specific needs of the consumer ”. While
Club Marine Ply-
we were investing in high tech machines
wood was cre-
and did not learn to compromise , there
ated with an aim
were retailers and market players who
of capturing the
started importing material from countries
hearts and minds
like China, Vietnam, Malaysia and Myan-
of our proud
mar. Although the qualities of products
tomers.This
cusprod-
imported , were not up to standard, the price advantage lured the customers as they had little or no knowledge about the products and its quality. The import of such sub standard material drastically affected the sentiment of the market and resulted in to the overall poor demand from the interior decoration industries, housing and infra-structure projects. DM: What are the different product ranges, Uniply is into? BB: Uniply has a wide range of innovative products. We feel proud to be the first company in India to offer a 10 feet product for our esteemed customers. Let me introduce to you , a few product lines for your readers. The pride of our collection is Elementz range of decorative veneers that offers many creative possibilities through unique textures and hues. These veneers are of over 0.5 mm in thickness and are overlaid on JULY-AUGUST 2014 • DESIGN MATRIX 49
07_Conversation.indd 49
27-06-2014 15:51:26
to market trends. I believe that has been
uct was also certified by B M Trada, UK for conformation to EN 13986: 2004. For those who look for the highest quality block boards, we created Uniboard Gold Club where the chemically treated core veneers are subject to vacuum pressure to impregnate the barcore (battons) with preservatives in, to make it a perfect product. Controlling the spread of fire in build-
Success in not a destination, it is a journey. So we at Uniply are continuously creating our own standards and achieving them.
the key to development of our relationship with our esteemed customers throughout the globe. We continue to develop partnerships with leading Architects, Interior Designers, Architectural Engineers, Consultants, Construction Companies & Builders in India and abroad. DM: Your target audience? BB: Honestly, we have not targeted any
ings can be difficult and keeping this in mind, Uniply Fire Retardant was created. This
beyond expectations. Uniply’s products
audiences as such. Anybody who needs
product is subjected to impregnation of fire
are “for all reasons and seasons”.
plywood irrespective of the quantity ,if he wants the best quality , is my target audi-
retardant solution into every veneer through vacuum pressure treatment, making it easy
DM: We would like to know about your
to control/reduce the spread of fire.
presence in the key global markets?
ence. I have strong faith in the quality of my
We are into the manufacturing of high
BB: Uniply’s range of products have bro-
product that it will effortlessly attract archi-
quality solid flush doors which are custom
ken Indian boundaries and reached high-
tects, interior designers, builders, crafts-
made. It’s a ready to use product, which
end stores in countries like UK, Greece,
men and business associates. It is a perfect
you can just fix it and admire for years. Both
New Zealand, Singapore, Hong Kong,
combination of trouble free plywood and
side commercial and one or both side dec-
Australia, Islands of West Indies and France.
a real value for money to the consumers.
orative surface can be crafted, as per the
That’s not all. We are marching towards
choice of our customers.
other countries steadily.
We
also
manufacture
DM: The role of Uniply to sustain the environment…
Laminated
Veneer Lumber (LVL) which is a friendly
DM: Can you name a few projects, where
BB: We at Uniply are aware of our social
engineered alternate to solid wood. This
Uniply was used widely?
and ethical responsibilities. Whatever has
product has reliable and consistent prop-
BB: I always knew that a customer always
been important for the social environ-
erties which are better than solid wood /
want a quality product and value for
ment has been taken care of with absolute
lumber.
money. So we identified and responded
cautiousness. Our company is following all
From Elementz Decorative Ecofriendly range. We strive to keep delivering the high quality standard products always keeping the peace of our customers in mind. DM: Why Uniply? BB: “U” N “I” mean simply want the best “PLY”. The answer is very simple. UNIPLY becauseUnsurpassed
N
Intelligent
Products Lasts Years together. Uniply
is
committed
to achievement and maintenance of excellence by adhering to strict standards
the needs of the market and
standards
Some of the Projects where Uniply is used
industries given by Tamil Nadu
IT Software: Accenture, Cognizant Technology Solutions, HCL Technologies
air pollution control measures
Apparel: Raymond’s, Shoppers Stop, Pantaloon India Hotels: The Park Hotel, The Leela Palace, Royal Bangalore Park Hotel, Hyatt, Asia’s largest ITC – Grand Chola Finance: State Bank of India, Citi Bank, Indian Overseas Bank Others: Ford India Jaya TV, GAIL
Pollution Control Board.
We
are operating and maintaining continuously and efficiently to satisfy ambient air quality and emission standards prescribed by the Board. We have provided Sewage Treatment Plant and Effluent Treatment Plant and operate the same to prevent water pollution. The Company got its products certified with FSC (Forest Stewardship Council). Uniply is also a member of Indian Green Building Council (IGBC).
of quality at all levels. We, as always, strive to understand
environmental
and guidelines for plywood
Veneers to the Ecomate – is an
Though the list is huge, however; I feel proud to share with you that Uniply products have been used almost entirely in the new residence of Shri. Mukesh Ambani
deliver products that go a step
We are proud to say that Uniply secured ISO 14001 Certifications from CVI Certification
50 DESIGN MATRIX • JULY-AUGUST 2014
07_Conversation.indd 50
27-06-2014 15:51:38
Body under IAF and SNAS accreditation
DM: What are the key business mantras
schemes, suitable for green building proj-
you have learned after joining Uniply?
ects. The company is registered its mem-
VB: Everyday has been a learning experi-
bership in CAPEXIL, IPIRTI, FIPPI & SIPMA.
ence for me. In these couple of years, I have learnt that if I add value to the market, the
DM: Your message to young entrepreneurs…
market values me. Working with sincerity and perfection
BB: I would say – “work so hard that one
was the key mantras that I learnt after join-
day your signature should be recognized
ing Uniply. Without perfection in work, it is
as an autograph.” Set your goals, strategize,
not possible to deliver goods and services.
embrace the difficulties and then march
In order to serve the present extremely
ahead. Groom your entrepreneurial vision
competitive market, the principles of dedi-
because that will lead enterprises to con-
cation and perfection were the only man-
quer the downturn, face challenges and
tras which contributed the company to
turn the crisis into a promising opportu-
conquer new heights.
nity. A journey of thousand miles begins with a single step. There will be success,
DM: What is your prime interest is it in
there will be failure, and the amalgamation
marketing/ administration or in manage-
of both experiences will make you a strong
ment?
and brilliant entrepreneur ready to inno-
VB: My area of interest is marketing. This
vate. Never give up. Remember dreams
has helped me to maintain a cordial
don’t come true, unless you harvest the
relationship and know more
seed of success.
about the taste and preference
Indeed a pleasure conversing with you
of our channel partners. I find
Benganiji, Varun we would like to know
Decorative
your experiences here, as a young entre-
interesting at the same
preneur. Excerpts...
time challenging too. I feel
Business
very
there is plenty of scope to DM: What inspired you to join Uniply?
contribute and improve in
VB: As a teenager, I have seen my father
this segment. Starting from
very closely working for other compa-
hand-picking of veneers person-
nies. I monitored his hard work when he
ally to manufacturing the same with
founded Uniply Industries Limited. The
uniqueness and elegance in its design,
brick by brick growth of the company was
colour and pattern; today, we provide
admitted and accepted by one and all in
our customers with the best in class
the plywood industry. During the process
quality of veneers. Whether it is the
of building up of a strong brand – Uniply,
exquisite range of species or exclu-
I have seen the challenges he has faced. It
sive techniques of manufacturing these
was then I decided to stand by his shoul-
veneers, I am personally involved at every
der and share his burden of tours and trav-
stage of the production.
els, production and marketing, technology and quality with innovative ideas. By the time I completed my graduation, I filled up the vacuum in order to
Satisfaction of our channel partners with the product line that I offer, satisfies me personally and enhances my interest in this segment further day by day.
develop new products range and expansion. The inspiration for taking up the qual-
DM: Being a budding youngster, what
ity, services, and range of products of Uni-
is your vision to create a great impact on
ply was the ultimate result of my joining the
Plywood industry with Uniply...
company. I took the plunge in this industry
VB: As far as my experience has been, the
and started strategizing the marketing and
recent years were not favorable enough
manufacturing aspects of this brand.
for this industry where construction, JULY-AUGUST 2014 • DESIGN MATRIX 51
07_Conversation.indd 51
27-06-2014 15:51:38
housing and infrastructure projects were
Uthiramerur, Kancheepuram District, Tamil
lacking behind due to the economic slow-
Nadu. We have the-most sophisticated 5
down. After the formation of the new Gov-
peeling units along with 5 dryers and 3 hot
ernment, there is a ray of hope for a rapid
presses. We were the first manufacturer
improvement in the sector.
to operate a fully automatic hot press in
We can visualize that Uniply will also
India. We also have a mechanized treat-
get benefit when construction, housing
ment plant, which was invented by our
and infrastructure development takes
company itself. This treatment plant was
place. We will closely monitor the massive
so successful that now being followed by
and rapid growth in the plywood industry,
various companies in India.
Let us know more about Mr. B.L Bengani’s elder son Rahul. Does he aspire to join Uniply? Yes, most likely he would be glad to join this company in few years and would be keen to look into its overseas operations. Design Matrix is delighted to inform our readers that he is the creator of the house mark and flagship brand Uniply. During his schooling days, he showed interest in financial discipline and planning and was involved in commissioning Uniply’s manufacturing facilities. He went to Singapore for higher education and joined Swiss Bank UBS AG after graduation.
when hundreds of new cities would come
Apart from the plywood manufac-
up in the country. Further, easing the curb
turing, we have highly sophisticated
on circulation of money by the Reserve
machines for Decorative Veneers with
Bank of India, ease of rate of interest and
heavy-duty double cut technology guil-
more industrialization as proposed by the
lotine jointer. This eliminates the gaps and
Government are the key factors which will
scars between the veneer strips. We also
contribute to the growth of Uniply in com-
have edge glue splicing machine which
ing years, where quality product will stand
merges the fibers between the veneers
We, in Uniply have always believed in
out in the crowd.
to ensure that the veneer is manufactured
automation to ensure that we achieve high
free from defect and very high in quality.
productivity without compromising on
DM: Can you brief us on the state of art
We were the first company in India to use
quality, which needs to adhere strict quality
manufacturing unit of Uniply...
such high tech machines for the manufac-
norms in our plant.
VB: Our ultra modern unit is located at
ture of veneers. DM: What are your future endeavours? VB: Personally I feel we still have a huge scope in the decorative business – both natural and engineered. With my interest in marketing particularly in Decorative, I am looking forward to the ways to penetrate the unrepresented areas. We are sure you will soon see a few more veneer studios across various parts of India to help us not only to penetrate new markets but also improve our market share. DM: Where do you see Uniply in next ten years? VB: We at Uniply have been working very hard to keep our position as one of the top five plywood manufacturing Company in India. Down the line ten years, with the guidance of our Chairman and with the help of our team of dedicated professionals and channel partners, we are sure not only that we would be the market leaders in South India, but would also maintain our strong position PAN India. My motto lies in making Uniply a company that contributes to the interiors of all the houses in India. www.uniply.in
52 DESIGN MATRIX • JULY-AUGUST 2014
07_Conversation.indd 52
BL Bengani with sons Varun (Younger) & Rahul (Elder)
27-06-2014 15:51:44
BOLD
Product design
AND
VIVID Studio Avni explores a wide spectrum of design innovations through research and tactile manipulation of organic shapes and geometric patterns.
D
esign is about communicating an idea or an emotion, design gives an opportunity to narrate stories,
make sculptural design objects with soul that gives you a glimpse of another culture. Design impacts all aspects of our lives; Good design can positively influence us to the extent of moulding our behavioural patterns. Hence, design has to be honest, collaborative, sustainable, playful and highly functional and this ideology has been the design mantra for Ar. Avni Sejpal and her creativity. Studio Avni specializes in producing striking textile, metal and Perspex artworks for public spaces, corporate environments, exhibitions and private homes. Hailing from a textile based family; Avni had an early exposure to design, tex-
Avni Sejpal
tiles, arts and crafts and this led her to travel to international design events. Speaking JULY-AUGUST 2014 • DESIGN MATRIX 53
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about her venture, Ar Avni says, “I guess it gave me a better understanding of colours and textures. Eventually, I was drawn towards architecture – mother of all design streams and finally Masters in Design, London, where I fell in love with design all over again.” Recently she showcased Fin Cloud Series at Salone Satellite 2014, Milan. This series is a sculptural take on Biomorphism. The concept forayed around replicating and arraying fin modules around the central spine of the structure to create an organic bilateral composition as bilateral is the most recognized balanced form found in nature. The ethereal light sculptures generated are reminiscent of scaly marine creatures such as sea anemone and jellyfishes displaying forms that have a physical and mathematical basis with bioluminescence characteristics. The evolved light structures are biological analogues of 54 DESIGN MATRIX • JULY-AUGUST 2014
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these creatures, mimicking their bilateral geometries, not only by reflection but also by rotation of repeated elements. Elaborating the design methodologies involved behind this range, Ar. Avni adds, “Using traditional handicraft techniques with references to strong geometrical construction principles, the entire collection is produced by hand, borrowing from the legacy of rich Indian handicrafts. I was experimenting with different materials and was curious with the idea of role reversal of materials and altering paradoxes. The current collection for me is a perfect blend of parametric designing and Indian handicrafts.” This series is available in brass, copper, bronze, German silver and PVC. Avni calls Salone Satellite as a holy grail of design! She states that it was a very insightful experience for her in terms of learning, interacting with fellow designers from different backgrounds. Avni works in an intuitive way with a variety of materials and techniques. She is also curious with the idea of role reversal of materials wherein soft fabrics are so designed to have a structure and form and strong and hard materials such as metal, glass and wood are designed to have a fluid, ephemeral quality. The vibrant colours, patterns and structural integrity are a constant feature in all the works shaped by this dynamic designer. Speaking about her achievements, Avni adds, “I recently bagged – A Design Award 2013 - Bronze for the Faceted Tactile Light Collection.The lights were also voted one of the best products from London Design Festival 2013 in partnership with CultureLabel.com – Faceted Tactile Light Collection Design25 Winner- LDF 2013.” With an aim to touch the sky, Avni believes in incorporating everyday sensory stimulating experiences and keep her curiosity alive, she feels ,design does not receive the same patronage or government funding as much as Art. She says, “I would love to further the idea of design museums and galleries in a country especially like ours that’s so rich in arts and crafts. There is a need for basic awareness of good and sustainable design to everybody and not just design enthusiast and students in a more palatable manner and can be imbibed in our daily normal lives. www.studioavni.com JULY-AUGUST 2014 • DESIGN MATRIX 55
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Design Pedagogy
CREATIVESPELL
The undergraduate batch of MITID Interior and furniture Design put up their Pre-graduation presentation, which displayed their capabilities as budding professionals.
Archita Agarwal
M
Ishan Upadhyay
Ritu Dadhania
Shripal Shah
IT ID has a very important
a self-exhibition where members of MITID
equipment design here...the discipline
step in their course structure
community, parents and industry experts
itself taught me a lot of thing. The time
called
are called in to see your work.
when I joined MIT, all I knew was Interior
as
“Pre
Graduation
Presentation”. The entry of a design learner
A learner typically takes a retrospect
designing and never knew it could be so
as a designer happens in profession
of his design learning journey in the insti-
vast and there could be so many sides
through Graduation project, a project
tute looking back at own work critically.
to it. Under the guidance of the faculty
sponsored by industry. But before going
He/She also displays their overall devel-
here and the properly designed course
for such a project he / she have to display
opment and capabilities as a professional
curriculum where each and every aspect
academic work done over the years to
and formally collects feedback from visi-
from knowing the material knowledge to
design community at MITID.
tors. Archita Agarwal, Ishan Upadhyay Ritu
sustainable design, each and every topic
Dadhania and Shripal Shah were the four
is covered.”
The Pre- Graduation presentation happens at the end of the last semester. This
design learners who displayed their work.
In four years she has worked on different hypothetical and live projects includ-
is a pre-condition for a student to proceed for Graduation project. In the Pre- Gradu-
The students speak
ing domestic, multi-functional, hospitality
ation presentation, all work done by the
Archita Agarwal, a budding talent of MIT
and commercial spaces. Not just spaces,
student starting from the Foundation Year
ID says “Time flew away...never realized
but also worked on furniture for differ-
is reviewed. The idea here is to bring in an
that four long years of being in MIT just
ent requirement and also producing pro-
overview of an individual student’s growth
came to an end. MIT had been a great
totypes and scale-down models of the
across all the years of the student’s study at
journey...a place where we not just learnt
designed furniture pieces. “When the fur-
the Institute. This format is more like cele-
but it was a complete new and different
niture is made in the workshop and we
bration of one’s own work. It is arranged as
experience. I pursued interior, space and
make it, the real essence of designing it
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comes out and the technical understand-
modularity are shaping the trends of new
ing gets better”, adds Archita.
furniture.
She feels that working on furniture
Spaces on the other hand, are less
with sustainable materials, corrugated
objectively evolving. They grow dynami-
sheet and bamboo was the best part
cally in proportions, materials and sizes,
during my entire duration. People need
but by the virtue of functions, spaces are
to start using GREEN material for a bet-
well defined responding to basic human
ter future and thus sustainable design is
instincts. It is the designer’s greatest chal-
something which she would like to focus
lenge to add an emotionally organic value
on.
to these spaces that make them more Speaking to us about her dreams, she
than just an arrangement of furniture and
says, “Now since the time in MIT comes to
functions. As a space designer, she aims to
an end, I would like to own a space and
keep exploring materials and their stimu-
furniture design studio from the place
lation of experience in spaces.
where I belong to, Kanpur.
Ritu Dhadhania believes the likes and
I would like to help in the develop-
dislikes change as you go through the
ment of my city; and provide services to
learning experience of Interior and furni-
the people of my city after a work expe-
ture design. She exclaims, “So did mine.
rience of an year in a reputed firm which
After realizing the holistic approach, I got
gives me exposure to the industry.”
more interested in furniture design. The
Shripal Shah another budding talent
weaving patterns I tried out on few of my
from this institute was always fascinated
furniture’s developed my interest in craft
by the idea that spaces would communi-
+ furniture. I come from Gujarat, a state
cate amongst its volume on a spectrum
rich in its crafts. So I would like to pursue
not known to man. She says, “Walls would
my explorations with furniture and blend-
hiss to the ceilings, and one would almost
ing crafts in to it. I foresee myself as an
hear a chair silently whispering to the
entrepreneur working closely with crafts-
chandelier. Of course, a lot of this would
man, empowering them in their skills with
simulate the idea of a very creepy movie
my creative inputs.”
plot. However, as a designer, I believe
“The key word interior and furniture
that it is my responsibility to dissolve
design studies at MITID has taught me is
the boundaries between the space and
‘space experience’. My entire approach
the elements that interact with it. Over
towards my academic projects has been
these four years of college, I studied the
more contemporary and more technol-
principles of Space and Furniture Design
ogy oriented. I developed a thinking that
to understand how furniture acts like a
space and furniture work as a product, giv-
catalyst in defining spaces. I started with
ing the user a holistic experience. I work
exploring the relationships between form
with digital technology to develop forms
and space and further went on exploring
to suite required experience. I would like
the various parameters that define these
to take my interest further in ‘experiential
relationships, such as the material treat-
design’ through space installations. I see
ment, proportions, and form language.”
the products, furniture; material finishes,
Furniture design is a constantly
working with technical enhancements
evolving discipline, and one needs to go
as space installations, mentions Ishan
acknowledge the importance balancing
Upadyay.
the equilibrium between form and func-
Indeed, it was a mind blowing world
tion with the ever changing needs of fur-
of creativity for these young stars, under
niture in our lives. ISED exposed her to a
the guidance of their mentors, the design
vast range of principles of furniture design
makers.
where she studied how furniture design grew historically and how the needs of
www.mitid.edu.in JULY-AUGUST 2014 • DESIGN MATRIX 59
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Luxury design
HOUSE OF
YELLOW SHADOWS
Fact File Project Name: The House of Yellow Shadows Client: Jyoti and Sunil Sharma Design Team: Studio An-V-Thot Architects Pvt. Ltd. Completion Date: March 2014 60 DESIGN MATRIX • JULY-AUGUST 2014
Built-up Area: 3200 sq ft.
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Studio An-V-Thot Architects Pvt. Ltd., New Delhi, headed by Ar. Ankita Sweety and Ar. Pratyoosh Chandan, portrays a fashionable contemporary outlook in an abode, located at the City of Weaver. The house has a character of traditional feel in a contemporary outfit. Photo courtesy: Saptorshi Majumdar
A
rchitects Ankita and Pratyoosh, firmly believes in the uttermost importance of any space within
and beyond, rather than its built frame. Their endeavour lies in designing and developing an environment for stories to take birth and remain, where true feelings are captured and felt with a sense of belonging, only to resonate through time. “We intend to breathe, is what our motto is”, says, Ar. Ankita, describing
her
philosophy
towards
designing.
Brainy design Located in the heart of Panipat, Haryana; The House of Yellow Shadows is a double storey residence with four bedrooms. The first quarter of the ground floor has a guest room, drawing room and a powder. The central half caters to the lobby and dining, adjacent to the kitchen. The house hosts a semi open kitchen where storages have been made using commercial boards finished with German based high gloss PU pigment paint of light beige shade. The backsplash of maroon lacquered glass adds reflectivity and glamour to the whole area. The ceiling with an embossed floral pattern turns to become the railing of the first floor lobby. The lobby overlooks the raised drawing room, where the division JULY-AUGUST 2014 • DESIGN MATRIX 61
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is created through a full height jali on both sides, at the foot of two planter beds hosting palm. This jali is made of wooden battens placed at equal distances in a wooden frame. Wooden laminate flooring has been used in the drawing room. The shades of brown and white used in the fabrics and furnishings, creates a classy touch with in this space. To moderate the contemporary and bring “Desi” feel, the designers choose in custom made furniture in the lobby, which has an old school character to it with maroon in fabric. The vibrancy is created with custom made dining table. It adds to the character and acts as a bridge between lobby and the internal staircase. Explaining further, Ar. Pratyoosh says, “The brief required us to provide a separate staircase connecting to the terrace straight from the front lawn, which in case of an event can take guests to the open rooftop. To add life to the connection between floors, a small courtyard with a library has been placed through the creation of extended landing, where one is greeted with ever-changing play of sunlight and shadows. This was achieved through the insertion of vertical wooden louvers at equal intervals forming the outer skin of the stair façade.”
The walls throughout the house have been finished with a combination of wallpapers, textured paint as well as wooden panelling. The flooring has a mix of Indian white marble and wooden laminate flooring. A lot of custom made lights using laser cut mdf board finished with high gloss paint and backed by translucent acrylic sheet have been used in the drawing room, lobby as well as bedroom, considering the fact that the house is facing to the West and is adjacent to built structures on both sides. A double height wall finished with yellow textured paint acts as a backdrop to the internal staircase, which is made using MS structural work and framework. The steps are clad with solid wood and finished using PU polish and the railing shows a play of running MS tubular sections. The exposed MS here is finished in off-white high gloss paint. Understanding the dire need for natural light, this corner has a skylight at the double height with horizontal MS bands supporting the glass on top. The orientation of the cut-out is such that the play of sunlight and shadows reaches 25 feet down on to the ground floor and accentuates the Yellow. A custom made wall mounted artifact finished in high gloss blue colour negates the monotony. Evenings can also be cherished with moonlight charming the whole area. 62 DESIGN MATRIX • JULY-AUGUST 2014
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About the firm “An-V-Thot” is a hybrid of two words, (anvit) Sanskrit and thought) English. “Anvit” means followed by, so it is actually a studio followed by a thought, and as the name suggests both Ankita and Pratyoosh are always eager to and strive to define their deeds in a thought evolving and settling manner. This studio was incepted in 2009, since then the studio has taken up and completed several architectural and interior projects of varied nature, scale and sizes. Ar. Pratyoosh pursued Architectural Technology and Construction Management from Rai University and further pursued his architectural critique, from University of Brighton, UK. Thereafter, he co-created Studio An-V-Thot Architects with Ankita to provide design solutions. Ankita graduated with a distinction in her Architectural Degree from NIT, Patna and during the course, also won numerous National and State level design contests of repute. She is also a visiting faculty at an Architecture College in Gurgaon. Apart from that she confidently holds the post of country’s editing member for World Architecture Community. studio.avt@gmail.com
Peeping into special spaces The Puja room sits in a corner aloof from high circulation areas. The rear portion has two private rooms overlooking the landscaped backyard. The first floor has the daughter’s room with an extended study cum library, a pantry, a store room and a family lounge overlooking lobby at the ground floor. The master bedroom has a separate seating space to sit and chit-chat. The furniture, bed, cupboards and seating have been kept minimalistic in its form as well as in choosing colours for finish. More of white have been used for the finishes on the furniture with white leather upholstered bed back. The parent’s bedroom has a lot of storages as desired by the client, including an additional store room attached to it. It also has a study and tall book shelf. The bed back is panelled with cushioned leather of dark brown shade, which turns on to ceiling creating an illusion of inverted bed. The maroon, brown and off-white shades have been repeated here as well The House of Yellow Shades for Studio An-V-Thot Architects was a great endeavour to convert a thought into reality and their effort has consistently led them for pursuit of excellence. The yellow house is a great design ! JULY-AUGUST 2014 • DESIGN MATRIX 63
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Design promo
Going Beyond
Mind’s Eye
Keeping up with a world that is edgy, SDA Designs believes in portraying grandness in a modern language.Their works reflect the present age and time, merging harmoniously with the purpose and the requirements, responding with care to surroundings.
Sufyan Duberia
Photo courtesy: Neale Castelino
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S
ufyan Duberia formed SDA Designs
Grand Residency Hotel, designed by this
sight of the purpose at hand, and while
in 1994. He believes in spending
expert designer. We are flabbergasted
designing, he made certain to maintain
time with his projects and giving
with the designer touch revolving round
a language that speaks of grandness and
personal attention towards each client
these two spaces.
intimacy alike. His client Faizal Saya was
and guiding them to the best of his
Bridal Rooms by tradition have a lot of
opposed to the traditional ideas of a four
knowledge. Backed by a dedicated and
symbolism and legacy attached to them.
posted bed, huge chandeliers and other
hardworking staff, his team spirit lies in
In the process of discarding much of the
design sensibilities that are associated
quality of work that is exclusive and one
existing, Duberia got this unique oppor-
with the purpose of such a room. Baffled
of its kinds. Design Matrix goes over with
tunity to make something never done
by the client showing him examples of
a fine-tooth comb to a Bridal Room and
before in this context. Yet, he did not lose
things, he did not want. Duberia inquired JULY-AUGUST 2014 • DESIGN MATRIX 65
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about what the client liked, and the answer
heavy fabrics with crystals on the blanket
Duberia to design the interiors of the ser-
– “What I want doesn’t exist yet!”
and pillows, and using patterned fabric
vice apartments of his hotel.
White is the colour often associated
on the sofa cushions. Another important
The project consisted of designing
with innocence, perfection, honesty, the
part of the room was the walk in wardrobe,
four types of room – Deluxe Room (Area:
beginning and exactitude. Understanding
which is a straight passage lined on both
320 sq.ft. 30 sq. Mtrs), Studio Apartment
the significance of this colour, he chose
sides with wardrobes done in veneer, with
(Area: 400 sq.ft. 37.16 sq. Mtrs); One Bed-
white in the main motif, allowing the light
a small accent of carving present. The use
room Apartment (Area: 545 sq.ft. 50.60 sq.
to play further, with dark walnut veneer to
of mirrors on both sides makes the passage
Mtrs) and Two Bedroom Apartment (Area:
balance things visually and add contrast.
feel wider, and is quite handy when the
865 sq.ft. 80.60 sq. Mtrs); summing up to a
The bed itself is a king-sized bed that for-
bride gets ready. The marble flooring used
total of 35 rooms. Knowing that the client
wards the idea of flow by merging into the
blends well with the scheme of things,
wanted the best out of him, Duberia spent
side tables and walls. The flooring is done
contrasting the dark of the wardrobe and
time researching and studying varying
in Italian marble, adding to the richness.
contributing to the illumination. The final
hotels across a few countries in company
The flowing lines on the walls are an aes-
outcome was a well-groomed design, suc-
of the client, arriving on what is now a well
thetic choice that brings a sensual touch
cessfully meeting the client’s expectation.
appreciated design. With a clear approach
to the room, softness to the atmosphere,
Designers are often put to the task
that service apartments were expected
which can allow intimacy as opposed to
of catering to clients that challenge their
to be occupied for longer durations of
straight lines. From within these flows
limits and knowledge, in a non-tangible
time as opposed to regular hotel rooms;
concealed lights bring illumination that is
way. Duberia had a similar task when he
led him towards making of every type of
ethereal, never too strong from one direc-
was first approached by Afzal Patel, owner
room a space that is not only up to date
tion and evenly spread. While discarding
of the Grand Residency Hotel at Bandra,
by all standards, but is also a place that the
traditional imagery in most of the room,
Mumbai. This client was clear about the
guests can make their own. From a client
Duberia in a smart move decided to make
quality he expected and his requirements.
point of view, he aspired a design that is
the fabrics akin to wedding attire, using
After a rigorous interview, he appointed
modern, durable and easy to maintain.
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Every room has been designed with
original furniture remains untouched
scale, in the form of individual homes,
the idea of long term occupancy in
except for polishing. The fabrics and
industrial complexes, offices, hospitality
mind, accounting for all amenities like
soft furnishings are coloured in soft and
services, etc. Elaborating on SDA’s strat-
a fully functional kitchen, well defined
warm shades to complement each oth-
egy towards work, Duberia exclaims,
living room spaces and complete bed-
er, allowing for each room to be familiar
“Today we reside in a globally accessible
rooms.
yet have its own identity.
world, we aim to design in a way that
A conscious decision has gone in
In terms of utility, the one bedroom
occupants get the benefits of all ameni-
defining the finishes, where the flooring
apartments have an optional access to
ties, keeping in mind the quality of work
in the living room spaces is done in Ital-
adjoining studio apartments allowing
while not breaking away from the sur-
ian marble, giving a more polished feel,
for quick conversion of the one bed-
roundings, fitting in seamlessly.”
while the bedrooms are done in wood-
room to a two bedroom apartment, at
Duberia comes from a background
en flooring that is soft and cosy. The fur-
the convenience of the hotel and the
of design and planning. He is by quali-
niture is done in wood and veneer. The
requirement of the guests.
fication Civil Engineer, though his pas-
use of these finishes is done to allow for
The elements of all the apartments
sion for design and detail was spawned
a look that is never quite out of fashion,
when viewed in an ensemble make for
under the guidance of his father, the Late
and built to last.
a space that is not like a hotel, but more
Qasim Duberia (Chartered Architect).
like a home.
Qasim Duberia’s work stretched across
The project was executed first in
the whole of Gulf Countries in a career
2008; later the client expressed his desire to update the rooms, and con-
About SDA Designs
spanning more than two decades, shap-
tacted Duberia again in 2013. The refur-
SDA Designs have undertaken several
ing the his son’s understanding of space
bishing completed in 2014, the versatil-
projects till date, and counting, hav-
and giving vast exposure to modern
ity of the original design shines through
ing handled architectural and interior
luxury and design elements.
as the major work was more of a refresh
projects Pan India, U.A.E and K.S.A. The
rather than a complete makeover. The
projects have been varied in nature and
www.sdadesigns.co.in JULY-AUGUST 2014 • DESIGN MATRIX 67
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Arty-Techture
S
I
M
P
L
Y
MAJESTIC
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Does opulence and art go hand in hand? Of course - bigger the canvas, better the expression can be. Too much of a good thing is not necessarily a good thing - for it tends to tilt the scale either on hyperbole or makes an overstatement. Words: Hitesh Mistry Photo courtesy: Hemant Patil
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S
o how do you go on and design
utilisation but also to optimise, and pro-
and seamlessly blend with the architec-
a home having a carpet area of
vide a space for maintaining family life
tural forms and spaces. Focus on detailing
3,268 sq. ft.! Being such an exclusive
without any hindrance or feeling of living
and integration of art in her interiors and
in a display window all the time.
architecture are trademarks of her work.
property, that too in the heart of Mumbai is quite a statement in itself. And to make
Let’s dive in and capture the nitty-
Early exposure to India’s rich heritage
things more interesting the owner’s brief
gritty of the project and its creator.
and cultural diversity, combined with
was very precise: “Exclusive and yet a
Canna Patel is the chairperson of ‘HCP
Indian upbringing has moulded her cre-
simple home, no need to turn this into a
Interior Architecture Pvt. Ltd.’ (HCPIA),
ativity; and an eye for contrast pegged by
showcase property.”
Ahmedabad, widely regarded as a repu-
further education in US and travel through
As the business of décor for living
table and professionally managed firm,
Europe, China, Australia and SE Asia has
quarters is anything to go by, one requires
with 26 years of professional experience
created a very sensuous amalgamation.
a lot of understanding in decoding per-
under her belt.
Her work exposure showcases a fine sen-
sonal choices and treatment of available
She is renowned for her signature style
space - not only in terms of maximising
of designed interiors that complement
sitivity to Indian climate, its cultural values and aspirations of masses.
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Ar. Canna Patel
Principal Designer: Ar. Canna Patel Associate Architect: Mili Amin Associate Manager: Avdhesh Vishwakarma Art & Accessories consultant: Mili Amin Art & Accessories consultant: Sonal Patel Interior Designer: Upasana Vora Lineworks Consultancy: Dr. Mukesh Patel
In recognition of her passion and tal-
unusual handle in such a huge size adds
interesting marble pattern, one which is
ents, she has been bestowed with several
drama. The lift lobby is exclusive to each
rarely seen, setting the stage for anticipat-
awards and been invited by the ‘German
floor and has been designed as an all
ing an intricate display of workmanship.
Institut für Auslandsbesziehungen’ to
inclusive apartment space.
Living Room
exhibit their work in Berlin as well as Milan,
The foyer incorporates an inconspicu-
along with select meridian of Indian archi-
ous hideaway for footwear. The flooring
As one enters the living room area; they are
tects and designers.
patterns and emphatic door handle arouse
bound to be rendered speechless by sheer
a curiosity of what is beyond. The flooring,
size, scale, and the audacity in combining
Entrance
furniture, materials and light provide a pre-
an assortment of various shapes, colours,
The fascination begins right with the lift
lude to the aesthetic play of underlying
textures and materials. Yet nothing seems
door, such an unusual handle beckons.
patterns and rules in the design. Though
out of proportion and in sync with each
One tends to open the door with intrigue
the handle is similar in design but differ-
other. Interplay between red, green, beige
and spellbound fascination. The door is
ence in scale creates an air of expectancy.
and white has rarely been so majestic and
made of nice typical teakwood but the
The foyer walls are adorned with a very
yet so subtle. The shades are extremely JULY-AUGUST 2014 • DESIGN MATRIX 71
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unusual. Procuring materials in such shades
it manages to look ravishing. The dressing
certainly love to be at their special private
must have been quite an exercise.
table comes alive with an oval mirror and
space, be it their study time or just play.
This room is flanked on the right by the
the wardrobe also acts as a partition, giving
terrace and extends right into a Home The-
an additional privacy barrier and within an
Terrace - Bar Area
atre space, separated by flimsiest of cur-
easy reach, keeping her age in perspective.
The real star of the show is the terrace. A 12
tains when required, otherwise forms an
The master bedroom and its attached
ft. wide gallery is enclosed with foliage of
extended living room area. Though there is
bathroom are designed to give it a bunga-
a beautiful mango tree. It’s all custom-built
a provision for isolating the sound by stur-
low feel owing to a new spatial layout. Both
by HCPIA, starting with recycled timber
dier sliding doors. The door handle pattern
its openings are treated in context with
planks flooring, a comprehensive wet bar
makes an appearance in the living room yet
its outer surroundings. One has a rich and
with all the paraphernalia to unique bar-
again, but in a different scale and on to a
unobtrusive roman blind to disconnect
stools - all spells class, careful planning and
least expected surface - flooring and parti-
when necessary. The other window with
workmanship, be it the efficient bar table
tion. The round chairs complete the artistic
the view of a mango tree is enhanced by
or ergonomically, functionally sound fur-
ambience. Indeed, a spell casting space.
tucking the sliding shutter behind a panel,
niture - it shows and reflects HCPIA’s belief
very smartly and unobtrusively.
in ergonomic and functional furniture. It all
Bed Rooms
The cylindrical lights placed at strate-
becomes a conversation starter over a large
There are three bedrooms, viz: master bed,
gic corners fill the room with soft luxuri-
drink. Let the spirits flow!
kids - daughter aged eleven and son aged
ous ambience and casts a spell of elegant
Ar. Canna and her efficient team, believes
six, and for senior-most lady of the house.
warmth and comfort. The rug placement
in using simple rules in different contexts
All of them are designed keeping their
is unique, it reminds of piano keys but in
to produce variety. The bar area, balcony
individual taste in mind but with a central
ethereal shades lending it a colourful look.
of this house is nothing but an oppurtunis-
Children’s bedroom has a shot of
tic design. All the projects handled by this
theme. Isn’t it brillant? Mother’s bedroom is done in combina-
orange fluorescence emitting energy and
tion of white and a soothing mauve. Here
playfulness, besides the minimum regular
the pattern appears stencilled in the rug and
furniture. The children of the house will
cretaive firm is simply diverse in nature. www.hcpia.co.in JULY-AUGUST 2014 • DESIGN MATRIX 73
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Product feature
REDEFINING
Twinkle Khanna
DECOR
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“The fundamental gray differentiates the masters, expresses them and is the soul of all colours.” — Odilon Redon.
A
home would naturally reflect the culture of the people dwelling in the space. The fabulous designer crafted products, available at ‘The White Window’ will make one a proud home owner.
The White Window is a space décor retail store located in Mumbai,
dedicated to offer distinctive items crafted with good design, imbue quality to inspire the senses and elevate living and work environments. Founded in March 2002 by interior designer Twinkle Khanna, this store gives expression to innovation and exploration with its vibrant product lines. The store specialises in home accents, home wares, lighting, vintage pieces and gifts as well as bespoke pieces. With more than 14 years of experience in the industry having worked on residential, hospitality, commercial and retail projects, Twinkle actualised her vision of offering refined and affordable luxury to her clientele with this store. The merchandise available here is designed, manufactured and sourced with function and visuals in mind. It also houses a specialized range of candles, The Faraway Tree offering the best of sculpted, scented and gilded candles. The non toxic ranges of candles specialise in aroma therapy and are available in unique designs and textures. The White Window’s recently launched ranges – The Distressed Furniture is the perfect example of elegance. The rustic vintage look of this range will certainly add an antique and stylish appearance to any decor. Its intentional wear and tear is the finished look and is suited to contemporary sensibilities. The range experiments with varying shades of gray, brown and gold. It has an elegant timeless collection comprising of distressed wood dining table made from reclaimed teak, leather sofas with jute union jack storage box and a cabinet reproduced in a distressed paint finish. Elaborating further on the collection, designer Twinkle, says, “Design is an ongoing cycle. For Distressed furniture there is no specific reason why it’s fashionable besides the most important reason being that change is always fashionable after the hedonistic phase.” www.thewhitewindow.co
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Leisure design
Luxury VERSATILE
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Ar. Ketan Sheth
A first of its kind standalone banquet, it is built in a most concise manner to make optimal use of space and reap the maximum, while maintaining the richness of look and feel. Words: Charishma Thankappan
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R
esplendent opulence oozes out of the Interlink Banquet, a project undertaken and completed by Goldmine Project
Consultant Pvt. Ltd. Located at the second floor of Neelkanth Business Park, Vidyavihar, Mumbai; The Banquet Hall is built over a total area of 42,000 sq ft, which includes a terrace and open to sky area of 27,000 sq ft; and the enclosed area and kitchen on 15,000 sq ft. Symbolic of the latest modern trends and design finesse of a ‘Standalone Banquet Hall’, the Interlink Banquet Hall luxuriates with a 5-Star atmosphere. Crafted to host commercial occasions such as birthday parties, conferences, corporate product previews, get-togethers, seminars, and other parties; it is a one of a kind venture. Designed and executed within 135 days, the project has been an achievement under Ar. Ketan Sheth, Director and Principal Designer, Goldmine Project Consultant Pvt. Ltd. With the theme of Art Décor, the entire premises reflects only the best in class and quality when it comes to the materials and furnishings used to build the banquet hall. The reception area is equipped with Cappuccino Italino Marble; while the lobby has French Brown, Bilasik Beige with Steel Patti. There is another smaller banquet called the Ruby Banquet, where the flooring carpet in the central area is made of Bilasik Beige and Brecia Onacita. The main banquet is further divided into three parts – Crystal 1, 2 and 3. Bilasik Beige, Brecia Onacita and
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French Brown are used for flooring in these zones. The
three different events can be carried out at the same time
small lobby in this area is composed of Bilasik Beige, Brecia
from the main hall. With the help of sliding folding parti-
Onacita and Steel Patti.
tions, each ballroom can be divided into three parts to
The rooms meant for brides and grooms have Cap-
facilitate smaller congregations. There are exclusive music
puccino Italino Marble flooring, with Venice Beige and
systems for each of the sections, and there is also the facil-
Armani Brown used for the flooring of the washrooms.
ity to connect them to either of the ballrooms through
The false ceilings and certain other areas bear gold leaf-
amplifiers or mixture, via a small music junction room. The
ing work, while certain walls are decorated with wallpa-
acoustics sliding folding partition doors and the carpets
per. The sanitary ware and the glass used is of renowned
used absorb sounds and echoes, thereby enabling a com-
brands .The columns have been covered with mirror pan-
prehensive musical experience.
elling to conceal the civil structure, and leather panelling is used for acoustics.
About Ar. Ketan Sheth
The terrace is composed of tiles, veneer, leather pan-
With professional qualifications from J.J. School of Arts,
els, CDMT lights, LED lights (both waterproof as well as
Mumbai, in Interior Design and Decoration; and Inchbald
non-waterproof). It also has facility for Digital Glass Unit
School of Design, London; Ar. Ketan Sheth is a committee
(DGU). ACP panelling with Laser Cut, Jaipur Stone-work,
member of Institute of Indian Interior Designers; Associ-
Landscaping, retractable awnings from Kings Canope,
ate Member of Hotel & Restaurant Association (Western
and Waterfall mural work are the other marvellous fea-
India); and a visiting faculty member of Rachana Sansad
tures that the terrace area boasts of, along with custom-
School of Interior Designing, Mumbai. Founded in 1989,
ised curtains and loose furniture.
Goldmine Project Consultant Pvt. Ltd. has garnered repu-
A customised crystal chandelier augments the luxurious feel that the entire place is aglow with. The overall
tation over the years for their top-notch quality in interior design and architectural projects.
ambiance of the setting is one of understated indulgence.
Ar. Sheth has won accolades from across his clientele
Naturalistic motifs with geometrical patterns, angular and
and has earned many a milestone over his long and suc-
stream-lined motifs like zigzags and chevrons are utilised
cessful career, the latest being the illustrious ‘Regional
as part of the main design theme. Incorporating natu-
Commendation Award for Institutional Category- Excel-
ral elements of birds, flowers, flowing water, trees, etc.;
lence in Interior Design’, in the western region (Mumbai &
curves, rounded edges and scrolls lend an organic, nat-
Thane) at the IIID (Institute of Indian Interior Designers) &
ural and soothing sensation. The overall ambiance thus
Anchor Panasonic Awards 2012.
evokes warmth and vitality. The advantage of such a unique arrangement is that
ketan@goldmine99.com
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Residential design
Serene
Dynamism
Achieving serenity with dynamics was the challenge confronted by young Interior Designer Priydarshan Indorckar of PI Designs, Pune, while he planned a spacious 3 BHK located in one of the elite areas in his city. The designer with his magic touch created a loveable and cuddly home. 80 DESIGN MATRIX • JULY-AUGUST 2014
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A
fter our day to day hustle and bustle, we all rush towards a special space called Home. Home
is where we spent our cosy time with our loved ones. We all aspire to design this space in the best possible way isn’t it? Designer Priydarshan was approached by a couple parenting two children, to design a home filled with tranquillity. The neat clean lines of design applied by this young designer transformed a newly purchased 1800 sq ft apartment into a blissful abode. We delve in to this home and find out why this home is a unique place to live in?
Lobby A narrow lobby over powered by colour white creates a welcoming ambience in overall space. One will be bewitched by the golden mirror cladding over the wall, backing a neat shoe show. Being a designer with an eye for details and being a lover of art, Priydarshan and his team widely embellished traditional art works in this space. To invoke health, wealth and happiness, an auspicious elephant troop, symbolising walking inside the home is placed in this area. The diagonal planked laminated veneer studded in the main entrance adds movement or dynamism to the softly lit area. JULY-AUGUST 2014 • DESIGN MATRIX 81
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The Living
asset light in yellow contributing to the
Privacy Zones
The Italian marble floor of the lobby
ambience.
Master bedroom is the heart of a resi-
spills into the living area, creating a conti-
dential space. To create an awe experi-
nuity of Interior spaces. A striking veneer
Dining & Kitchen
ence designer Priydarshan used laminated
cladding wall spanning on the ceiling
A compact dinning for 4 persons is crafted
veneer emphasized by white solid surface
form an unusual feature in this sober liv-
with a cantilevered overhung white self lit
for a wall to wall wardrobe. A King sized
ing space and forms a neat back drop
solid surface structure, studded with white
bed speaks out authority and power to
for the entertainment unit. This area is
and transparent acrylic chairs. Sitting here
be possessed by the family head. Use of
faced with an L-shaped specially crafted
one gets the view point for the ‘L-shaped’
earthly tones for the soft furnishings i.e.
cosy sofa seating for six persons with a
modular kitchen, having a solid surface top
bed linen, warms up the room with love.
perpendicularly placed two side couch
in white, splash back in ceramic white and
The son’s bedroom is cleverly
seating along a customized bay window
store fascias in poly acrylic; well spaced
planned with a wall to wall wardrobe in
seating, overlooking a well landscaped
between white and blue, adding to the
white duco paint highlighted with laminat-
garden. A back wall is abstractly pan-
cool effect to an otherwise steaming up
ed veneer, cornering a comfy study area
elled with cut tinted mirrors, in order to
kitchen. A neatly attached dry area and well
within. The room again has a King sized
add a spacious dimension to the living
designed store area squeeze in between
bed in white and upholstered in Torques
area making it elude into a grand space
them. A compact wash-hand basin is craft-
blue. The perpendicular wall covered with
combined with direct light in white and
ed in solid surface and Italian Marble.
laminated veneer and mirror facing a large
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opening covered with sliding toughened
adds radiance and style to the room.
Mission of PI Designs
glass door panels; lead us to a well cul-
Full height frosted glass and profile shut-
Founded by designer Priydarshan Indorckar,
tured terrace space.
tered wardrobe boast of her collection of
PI Designs have successfully designed vari-
A longitudinal terrace stretching
designer wear outfits, with a full wall mir-
ous projects including bungalows, flats and
across the son’s and master bedroom fin-
ror cladding sliding panels housing loads
commercial projects like office, hotels and
ished with Italian marble walls, stoneware
of accessories and cosmetics possessed
factories in Pune, Mumbai and other Indian
vitrified floors, recessed along the periph-
by her.
cities. His firm believes in designing interiors
eral walls with artificial grass and pebbles
to enhance and portray the best image of
and glass railings serves as a parapet. The
Powder rooms
the occupant. He is an associate member of
narrow wall is dynamically designed with
The powder rooms are well equipped and
Indian Institute of Interior Designers, Pune.
back lit wall panels studded with selective
finished in designer stone ware tiles and
The firm boasts of offering integrated
artifacts and this space is cleverly pocket
Italian marble, designed with appropriate
state of art service and enhances quality
lit to create a relaxing mood in yellow.
locations of activities to work efficiently.
of life by creating best in facilities embed-
In the daughter’s bedroom again
With this inviting home, designer
ded with ambience of space and quality by
one will witness a solid surface –white
Priydarshan and his team have proved
implementing knowledge and experience
flaunts as a vibrant palette, wall paper
that their design philosophy is being
for benefit of the client.
in warm hues on the bed back and tap-
simple and creating a custom project for
estry coordinating with the wall paper,
each client.
priydarshan.ind@gmail.com JULY-AUGUST 2014 • DESIGN MATRIX 83
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Creative ideas
FRESH & APPEALING
Add a colourful touch to your home with Portico New York, a name synonymous with home fashion. The company’s strength hinges on a 3-pillar foundation: consumer insight, innovation and quality.
P
ortico New York’s products are extremely designcentric, created out of the highest quality materials and exude luxury and glamour. Arun Bhawsingka,
CEO, Portico New York; discusses with Marilyn M, the mission and vision of Portico New York. MM: You were with Raymond Apparel and Bombay Dyeing before joining Creative Portico Pvt. Ltd. We would like to know your journey till now? AB: Well, the journey was marvellous and of great excitement. I got a lot of exposure when I joined Raymond in 1998. You will be surprised to know that I am a C.A and Arun Bhawsingka
not a person coming from a home textile background. I worked in the retail segment at Raymond and it has larg-
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est chain of stores, so I learnt the retail and garment function-
MM: How big is this industry?
ing there. For better prospects all aspiring people aim to climb
AB: Home textile is a vast market, estimated at around 2 billion dol-
the success ladder. With this dream, I joined Bombay Dyeing in
lar and 90 % of it is dominated by unorganized sector. Our potential
2005. It was during this time span when the transition of a com-
lies in replacing the unorganized. Due to exposure to global trends,
modity to fashion had started. The consumers today are more
people are conscious and often choose bath linen, bed linen, cur-
conscious as far as the home décor is concerned. They are now
tains that are vibrant and blend with the mood.
choosy to even select their bed sheets, and they keep pace with
We have an exclusive range of bed covers and no branded
the new trends. I joined Portico New York in 2012 with a mission
company is focussing this way. Our range consists of mid price, mid
to make all Indian homes fashionable. Isn’t it interesting to be
premium and premium. Every year we launch 6-8 collection, this
surrounded by colour? Every day, for me, is a new day, a new
year we launched, the tree of life, international embroidery range
learning. It is an exciting industry, it demands a lot from you;
apart from bed covers. Readymade curtains are another segment,
time and effort both, but at the end of the day, you feel satisfied
we are entering into now, and you see a lot of potential in that
for creating the best.
segment.
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MM: What is your success mantra?
MM: Are Portico New York products
AB: Be very passionate of what you do, fol-
costlier than the other products
low stringently, get into details and never
available in the market?
miss important data. Being a C A, I am privi-
AB: Every product has a price of its own.
leged that I have a clearer understanding of
Portico New York product lines are quality
the data.
products and are value for money product.
MM: Tell us about the strength of Portico
MM: Elaborate prevailing colour trends
New York?
in this industry and how Portico New
AB: Portico New York’s strength is a leading
York is keeping pace with the same.
fashion brand in the country. We have cre-
AB: We always follow the prevalent trends
ated designs that are trend leaders, based
in India and outside. All our product lines
on international trends and colours as per
have marked its presence in the consum-
the taste of Indian consumers. We are proud
ers’ mindsets. The colours that are recently
to say that we have products for every tar-
prevalent are Purple, Indigo and vogue
get group be it for kids, youth or for health
shades. No two collections of ours are of
conscious people .Our wedding and luxury
same colours.
collection will certainly mesmerize your senses. To add on, I would say, all our prod-
MM: What are your expansion plans? Do
uct ranges are aesthetically created as per
you have any plans to spread your wings
the needs of our esteemed consumers, and
to foreign lands? If yes, then where?
our strength lies in the best quality, we offer.
AB: We have very aggressive expansion
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plans; currently we have 20 stores and aspire to
the Enchant Collection is a one-of-a-kind range,
unveil 150 stores in next three to five years. We
available in a variety of colors and designs that
are no1. Brand and in every large format stores,
are trending in homes across the globe.
we are there by default. Of course, we are looking
The Collection comes in a wide assort-
at spreading wings to foreign lands, right from
ment of solid yet subtle colours of bed covers
Middle East to South – East Asia.
with vibrant contrasting pillow cases that add a modern edge to your home décor. The fabric,
MM: Your vision
especially imported from Europe is a result of
AB: Our vision is to be best and biggest in the
pioneering innovations and in-depth analysis
country. Every brand has their niche segmenta-
of trends across the world. It is developed from
tion. All have their own strength and space. The
superior quality yarn and the luxurious collection
market is big, nobody should be bothered of any
is made with handpicked elements of the finest
competition and our motto lies in offering good
kind. With Enchant, perfect home décor is just a
products to the consumers.
cover away. The opulent bed covers are specially crafted so it can lend a designer feel to your bed-
New Launch
room. The sets include 1 bed cover, 2 pillow cov-
Luxury that sets trends: Enchant Collection
ers and 2 cushion covers. Available at Rs. 14,999/-
Portico New York’s latest collection Enchant
onwards, the Enchant collection is one of the
- luxury bed, pillows and cushion covers, are
most advanced pieces of Home Fashion you can
crafted and designed using the most exquisite
currently own.
quality of fabrics from Europe. Showcasing some of the latest trends in European home fashion,
www.porticoindia.com
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Corporate design
A WORKAHOLIC SPACE
Ar. Sohil Valia Ar. Rajesh Kathe
Fact File: Project Name: Office for Span Group Total Area: 3500sq.ft Location: Chakala, Andheri East, Mumbai Design Team: Ar. Rajesh Kathe, Ar. Sohil Valia & Divya Rupreja – Associate Interior Designer Electrical Consultant Riddhi Consulting Engineers AC Consultant Rashi Aircons Main Contractor Wood Tek Interior Electrical Consultant Riddhi Consulting Engineers Painting Contractor Divine Decor Graphic Designer Ravi Kanade & Avyaya Communications Pvt Ltd
Span Group being a realty firm, the brief was to have an impactful presence felt without compromising on the privacy and the security of the organization. Form Space N Design Architects; strived to attain this goal and moulded a perfect work environment. Photo courtesy: Ravi Kanade
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I
ncepted in 2003, Form Space N Design
reception table. The reception table is fin-
Architects’ mission remained to derive
ished in a mixture of materials like, Veneer,
and develop new concepts for every site
Corian and stainless steel with a front illumi-
it designs, whether it’s small or a large. The
nated vinyl used as a graphical illustration
firm is spearheaded by two partners Ar.
depicting the vision of a realty organization.
Sohil Valia and Ar. Rajesh Kathe. Span Group believed in their potential to create a distinct
Conference room
office space and handed over this task to
The 250 sq ft conference room in the cen-
these brainy designers. A 3500 sq ft office
tre of this office houses a 10 seater confer-
was designed with: a reception and waiting
ence table finished in Corian in 2 colours,
area with a meeting room connected to the
equipped with drawers and electrical
waiting area. A 5’ wide corridor connecting
socket provisions for comfortable working.
the conference room, 3 director cabins,
In order to blend in a contrasting feel, the
2 junior director cabins, sales cabin; a VIP
dark wooden flooring is used along with the
lounge, staff area, pantry, technical staff area
bright orange fabric panelling on one wall,
with compactor space for storage and toilets.
while the opposite side provides a view of the skyline of the city, infusing quality light into the conference room. The beauty of this space lies in the central ceiling created in a form of suspended rafters in uneven widths with an interesting pattern with lights infusing from them, illuminating the table below. Work is devotion, to blend in divinity, a mandir was created in a 4’ wide niche next to the conference room with a back lit cut design in mdf finished in white glossy P.U. finish.
Directors Cabin The 3 director’s cabin each around 170 sq ft has been designed with personified elegance with a huge 7’ long working table in combination veneer with melamine matt finish and Corian table top with an engraving design in a different coloured Corian. The etching jaali design has been repeated as an element in different formats Let’s walk through this peaceful work zone
like a cut film on the table apron or a cut
to know more :
veneer installation with a backdrop of a mirror or a veneer or cut design in MDF with
Entrance & Reception
back lighting. A suspended led flat panel illu-
The entrance to the reception is flanked by a
minates the table.
6’ wide & a 17’ long corridor adjourned with a square grid of mirrors with the firm’s name
The Meeting Room
etched on the same for branding purpose
A 90 sq ft 4 person meeting room acces-
and the other wall of the corridor depicting
sible from the waiting area as well from the
the values and principles of this organization.
main office houses a vibrant bright orange
The 400 sq ft reception and the waiting
colour table with a decorative lamp flank-
area has a high lighter wall made in squares
ing the ceiling and a vinyl write up depicting
of mdf in different sizes and levels finished in
the terms affiliated with construction and
white P.U. finish creating a back drop of the
designing flanking the corner. JULY-AUGUST 2014 • DESIGN MATRIX 89
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Staff Area The staff area designed for 10 people accommodates a 4’ x 2’ work station for each of them with adequate storage finished in laminate finish and a yellow Ochre soft board, adds a pinch of colour splash to the working environment.
Pantry The 120 sq ft pantry is completely equipped with all the necessary appliances and a small lunch table accommodating 4 persons with a splash of orange and yellow in the graphic vinyl adds a refreshing element to the breakout area.
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Corridor The 5’ wide corridor flooring is in 4’ x 2’ matt tiles leading to the rest of the office space; the façade of the walk way is designed with a combination of white back-painted glass in the centre and veneer on top and bottom and rafters arranged in a barcode format overlapping the entire elevation. The opposite partition facing the reception is designed with veneer panels and clear glass with a designer film keeping in mind the privacy of the cabins. Indeed with aesthetics, Form Space N Design Architects were successful in creating a plush, eye- catching and a functional office space.
Know us Form Space N Design Architects specializes in designing of sample flats for eminent builders, high end residences, corporate offices, call centre; restaurants and high end bungalows as far as interiors industry is concerned. The firm is also completely involved in Architecture of I.T. parks, commercial buildings, residential buildings, sports club and large bungalows to its credit. With a design team of 15 people including architects, interior designers, 3D visualizers and site supervisors, the firm believes in efficient designing. The firm has bagged many accolades including III KAFF,IIID MK Awards, IAD Awards to name a few. www.fsndarchitects.com JULY-AUGUST 2014 • DESIGN MATRIX 91
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Corporate design
LESS IS MORE
A land surveyor and a consultant wanted a 900 sqft office with maximum space utilization without compromising on the overall appearance. B- Square Architects, headed by budding designers, Ar. Smeet Bramhecha and Mayank Badrakiya successfully designs this space.
T
he existing plan revolves around a linear rectangle block with windows only on one of its shorter side. The design approach was an open plan with a circulation path along the length
of the space. Reception, waiting area, discussion table and the work place are placed along this path. A continuous flow of spaces helped in maximum daylight penetration while providing spatial interest that fostered communication. The circulation path ends in the director’s cabin. All the utility and services like the rest room, toilet, pantry and the printing room are placed along the peripheral walls so as maximize space utilization. Checkered tile pattern and glass Ar. Mayank Badrakiya and Smeet Bramhecha
partitions are used to define these spaces.
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the
area not only helped them in reducing the
designers faced was to use the regularly
overall impact of the large beams but also
placed large beams efficiently, where the
creating a striking design feature, which
head room was just 8ft so to make the
is further enhanced by the use of cove
space feel more voluminous. The irregular
lighting. Thus, the veneer finished ceiling
shaped ceiling design above the work
which comes down to form the reception
One
main
challenge
that
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table becomes the main attraction of the
A window frame is placed in between
office. Direct (Functional) and indirect
the director’s cabin and the work place
(artistic) lighting helps in further enhancing
to breaks the overall monotony of the
to the overall ambience of the space.
partition walls. Roller blinds fixed in the
Elaborating on the design Ar. Smeet
wooden frame helps in maintaining the
Bramhecha adds, “We intended to redefine
privacy of the director and also visual
the work place with a complete new
connectivity in between the respected
approach. The work tables were placed
places as whenever required.
alternately along the central cord to give a cluster-free and modern feel to the overall
About us
space. The central cord finished in the same
B-SQUARE ARCHITECTS was founded by
color as the floor tile, forms the principal
Smeet Bramhecha and Mayank Badrakiya
storage space for the work tables. The
in Nashik, India in 2010. With in a short
cord was intentional designed low height
time frame, the firm has worked on
so as to utilize maximum daylight and
a diverse range of projects including
encourage communication in-between
individual houses, offices, hospitality
the employees. All the furniture was
and recreational spaces across various
standardized in the proportion of A0 size
locations.
paper which they use regularly.
We intend to look beyond the
The director’s cabin design has been
ordinary to produce architecture and
kept minimal with travertine marble
interiors that not only meet our client’s
finished work table and a discussion area.
needs and brief but also exceeds their
Window sizes were increased to allow
expectations.
maximize day light penetration. Wave
translating ideas into reality with the help
pattern mdf sheets were deliberately used
of innovative thinking supported by skills
on the ceiling and the walls; to contrast
and technical expertise.
Our
strength
lies
in
with the very rigid planning work that the land surveyor usually does.
bsquarearchitects@gmail.com
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Design aspect
Fact File Project: Residence of Ritesh Mundra, Director Choice Holidays Ltd., Raipur Total Area: 3500 sq.ft. Location: Lakhenagar, Raipur 96 DESIGN MATRIX • JULY-AUGUST 2014
Design Team: Designer Pooja, Paridhi & Poorva.
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ELEGANT LOOK
Designer Nitin Thakur’s latest residential design exemplifies a modernity with beauty and utility. As a designer, he believes that there is no meaning in life without challenge and loves to take it and overcome the same. Photo courtsey: Adesh Desai
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D
esigner, Nitin’s founded Imagine Interiors in 2005 and his forte lies in maximizing utility and
economic returns for all the clients by possessing and providing specialized skills and completing the project within the set time frame. Entering the residence of Ritesh Mundra, one will see the mind-blowing interiors designed using the basic items like Smoke Veneers, Corian, Italian Marble, Mother of pearl; Metallic Tiles. Decorative Lights were extensively used to bring in life to the space. The Buddha Mural with Rudraksh work and eye soothing light effects placed in the living room adds to a life in the place. Elaborating on the furniture design, he says, “Seeing the trend, we have adopted modern design and have used LED lighting to create different moods within the spaces, beautifying the same and maximising the utility of the space. The colours scheme used is Walnut.
The plan The house is designed into a G+1 floor. The living room is designed in an exotic 98 DESIGN MATRIX • JULY-AUGUST 2014
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manner and connects with the dining area. The wooden door and the Buddha mural will lure you and is the central piece of attraction. From here once will see an open kitchen, specially designed as per the client’s need. The house has four bedrooms, with a modern look and king sized beds. Speaking about the bedrooms, the designer shaped the kids bedroom with love and understanding the child psychology. The client has two kids, one son and a daughter, so the kids’ room is designed in blue. Blue lights, furniture and bed in blue colour completely blend in and create a cuddly kids zone. Indeed a modern design completed in the span of just 9 months. imagineinteriorscg@gmail.com JULY-AUGUST 2014 • DESIGN MATRIX 99
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Dimensions
UNBOUND CREATIVITY HOSTS 2014, one of India’s largest and unique hospitality exhibitions was a hat trick chance for Ar.Samir Dharurkar and team to express their design expertise. The creative mock-up of a studio hotel room, sets a perfect example for space utilization. Photo courtesy: Prashant Bhatt
A
studio room is the perfect urban sanctuary for those seeking intimate accommodation with luxurious amenities. In these comfortable accommodations, rich
heritage and sophisticated style coalesce with a combination of modern amenities to simple finishes. The studio rooms needs to be cozy and comfortable, perfectly adhering to the needs of an individual, couple or those travelling on business. The creative mock-up by We Architects reflected a studio hotel room with kitchenette, encompassing a perfect space for bed, wardrobe, sofa, study, coffee table, wash area and a defined space for all accessories such as mini bar, crockery unit, hospitality tray, wash room linen, luggage rack etc. without compromising on any single functional space required by a typical studio room. The realm of natural materials comprising the wall paper, veneer, roller blinds made out of natural cane, adds a mesmerizing effect into over all space. The repetitive use of decorative wooden panels in piecemeal, synchronized with each other enhance the richness of
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this space. Use of subtle colours along with
About Ar. Samir R. Dharurkar
few highlighters in deep orange colour
An endeavour to provide integrated qual-
such as vase, paintings, pillows etc. cre-
ity service to the industry in terms of time
ates a welcoming ambiance. Decorative
and workmanship, Ar. Samir, established an
wooden panels near wash area and coffee
independent firm ‘We Architects’ in 2010.
table, add warmth and luxurious feel to the
This firm’s proficiency lies in good mix of
space, creating a wow factor.
projects all over India, ranging from hotels,
The specific use of lighting – hanging
malls, residential projects, townships from
light over coffee table, LED strip light at
designing – execution, completion, civil
television unit panelling, wall bracket lights
and interiors. This designer acquired the
over side table, floor lamp near sofa aims
B.Arch degree from well known Sir J. J.
at uniform brightness on all surfaces and
College of Architecture, Mumbai. Building
provides visual comfort and charm to the
on a wide experience in handling diverse
overall space. Elaborating further, Ar. Samir
projects with Sanjay Puri Architects for 8
adds, “Our design reflects fusion of natural
years, he worked with leading developers
elements in modern look. We created this
and corporate throughout the country.
space considering international market
To compete with the world on an even
and foreign brands. In addition of kitch-
keel, We Architects believes in the need to
enette, we aimed at justifying the efficient
diversify their work in different ways and
space utilization. Looking into growth of
hence to create a different platform.
hospitality sector, studio apartment is a must in future India.”
www.wearchitects.co.in
Fact file Location
Bombay Exhibition Center, Mumbai
Year
Jan 2014.
Client
HOSTS 2014
Area
270 sqft
Size
12’0” x 24’0”.
Budget
8 lacs (Inclusive of all)
Project
Studio Hotel room
Contractor
Prem Yadav, Saket Interiors Pvt.Ltd; Mumbai
Design team
Samir R. Dharurkar, Mansi Dharurkar, Manoj Sharma, Neitraa Satghare JULY-AUGUST 2014 • DESIGN MATRIX 101
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International Fact File: Client: Yayla Yatırım Gıda İnş. San. İç ve Dış Ticaret Ltd. Şti. Location: Istanbul, Bagcilar Project Date: 2012 Construction Date: 2015 Land Size: 16,900 sqm Building Size: 92,602 sqm Building Type: Reinforced Concrete Architectural Design: AVCI Architects Project Management: IMS Engineering & Consultancy Interior: Serbetci Architecture & Interiors Landscape Design: DS Architecture Lighting Consultant: NA Architectural Lighting Design Model: Kucuk Atelier Images: Santral Architect & Design Design Team: Selçuk AVCI (Founder, AVCI Architects), Burak Ünder, Deniz Nar, Hande A Yarımbıyık, Tuba Şehitoğlu, Ceren Beyazıtoğlu, Selin Gürel, Eftychia Papathanasiou, Sinan Günay, Onur Tanık, Özge Öztürk, Tuğba Öztürk, Tolgahan Akbulut, Deniz Orçun, Tamer Aksu (short term), Barlas Ertürk (short term), Hürsel Sarıdağ (short term)
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A
GREEN
GLOBE
Breaking the monotony of typical tower design rising from a podium, the goal of AVCI Architects is to create a project developing a neighbourhood feeling and a new business centre along with other developments close by. JULY-AUGUST 2014 • DESIGN MATRIX 103
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W
hat is being Green? Green architecture is a sustainable method of green building
design: it is design and construction with the environment in mind. Green architects generally work with the key concepts of creating energy efficient, environmentally friendly spaces. AVCI creates a building design that is sustainable and live. Let’s explore Balance Gunseli and Design Matrix gives you a chance to decide and derive at your conclusions. The future main pedestrian street along the site is inviting and forms an enclosed urban square for the project. After entering through the square, pedestrians are finally getting connected to the landscape of Ayamama River through the permeable structure along street. The same permeability continues through the neighbouring sites and creates very inviting public areas. Lower buildings are located around that streets. Considering
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the social sustainability of the neighborhood, the lower buildings consists of offices and home offices while generating streets in between. This way the neighborhood stays safe by its activity and liveliness throughout the day. Taking into account sustainability and efficient energy consumption, the different façade formations and material used on the different orientations of the buildings support the elegant impression of the mass. Elaborating more on the design parameters of this building Ar. Selçuk, adds “The aim is to maximize the use of solar energy by making northern facades more opaque with stone coverings, and layering the southern facades by placing wooden brise-soleil in front of glass. The gardens on the upper floors of the southern facades provide both natural heating, ventilation and the continuity of the green, giving motion and variety to the façade at the same time.”
About AVCI Architects Selcuk AVCI and Sanja Jurca AVCI established AVCI Architects in London in 1989. In its first year, the practice won the top prize in the European Union biannual Energy Efficient Buildings Competition, a culmination of years of experience in sustainability, which set the tone for the direction of the practice. Although the practice specializes in many sectors in terms of programme, sustainability has become an underlying driving ethos, from the scale of regional masterplanning down to the design of a single product. AVCI Architects has designed projects in the UK as well as Italy, Hungary, Saudi Arabia, Ghana, Serbia, Czech Republic, Slovenia and more recently in Turkey. Currently active projects include commercial and institutional offices, retail centers, private residential developments, and educational and cultural buildings including exhibitions and museums. More recently since the expansion of its operation in Istanbul, the practice has been joined by Burak Under as partner who acts as the operational director of the practice in Istanbul. AVCI Architects has studios in London, Istanbul and Ljubljana. www.avciarchitects.com JULY-AUGUST 2014 • DESIGN MATRIX 105
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Design corner
An interior shot of the villa
N AT U R E- A N D -
DESIGN On a holiday to the magnificent resort of The Serai at Chikmagalur, Architect Apurva Bose Dutta discovers how an invigorating design ends up making one respect the beauty of mother nature. Words and Pictures: Ar Apurva Bose Dutta
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A
surprise holiday in the breathtak-
ha, it also happens to be the region where
ing Serai Resort at Chikmagalur -
coffee was first cultivated in India.
While the ground floors divide themselves between the restaurant, spa and
250 kms from Bengaluru, for me
Meandering through the driveway
conferencing facilities with a common
turned into an additional appreciation of
nestled between the lush plantations, one
outdoor seating, the first floor houses the
how well the mere profession of design
reaches the elongated reception-cum-
reception-cum-lounge, a library, recre-
manages to touch us so eloquently and
lounge that throws open exhilarating views
ational facilities and a bar with a terrace.
magically.
of the grand 3300sqft infinity pool, leading
Two flights of staircase on either side of
Designed by the award-winning Ben-
down to a walkway accessing the 30 villa
the reception-lounge area keep the cir-
galuru-based Gayathri and Namith Archi-
cottages. The views of the serene blue pool
culation open and free. All the structures
tects (GNA) on a site area of 70 acres with
in the foreground, and the greenery inter-
here are typical column/ beam structures
76,000sqft built up area, the architects
spersed with the villa roofs in shingles and
designed with steep sloped concrete roofs
sought out to ‘design a resort amidst a
the hilly background on the horizon casts a
to withstand the heavy rainfall, typical of
coffee plantation that would give a flavour
delightful spell, while inviting one too walk
Chikmagalur during the monsoons.
of the coffee estate to its visitors, simulta-
along and discover the villas partly camou-
The resort aligns itself along a cen-
neously maintaining utmost privacy and
flaged in the undulating plantations. The
tral spine (that threads the entire resort
exclusivity to them’. While Chikmagalur
reception-lounge area in granite flooring
together) commencing from the infin-
has been invariably known as the constit-
is dotted with lovely paper light pendants.
ity pool towards the cottages and end-
uency from where former Prime Minister
This block is adjoined on both the sides by
ing at the presidential villa. It consists of a
Indira Gandhi was elected to the Lok Sab-
two-tier rectangular structures.
water-way inlaid walkway that branches
The infinity pool with the staggering villa roofs in the background makes for a beautiful visual imagery
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off to the individual approaches to each villa unit. For the architects amassing the beautiful views of the hills and beyond was important and unfortunately this linear plot posed a constraint, thus a cautious intervention was made of creating artificial contours flanking the central water spine, with the villas regulating these premeditated contours. This spine (a combination of hard landscape and water features as reliefs) while establishing the direction of the resort manages to let the staggering rooflines of the villas attain the prime importance; such is its subtle yet powerful effect. The entire texture, colour of design while being refreshing manages to soothe the eyes especially during Chikmagalur’s bright summers. Local materials blend in the context the mint-slate cladding on the walls compliments the landscape. The designer villas /cottages (707sqft each) in themselves offer absolute tranquillity - single units with gates while taking care of utmost privacy, they are minimalist, contemporary in style and designed completely for comfort. The immense use of rosewood (that was processed from the site plantation from dead or fallen trees) in the living-cum-bedroom offers the necessary warmth and contrast to the washroom in neutral colours. There is though a slight hesitation in acceptance of the placement of the LCD Screen with reference to the bed, which on pondering also reveals how the designers maybe wanted their visitors to give the least importance to this ‘per functionary activity’. A private pool/Jacuzzi with a gazebo with a daybed features with each villa and the entire set up designed within the greenery ensures ample relaxation, whilst
The central spine branches off to individual approaches to the villas
taking care of security concerns.
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Of note is how the various types of The villa windows offer stunning views of the landscaping
plants have been painstakingly employed to give rise to framed views - especially through the villa window of the master bedroom. An intelligent air-conditioning system helps in conserving energy which operates in sync with the sensor doors that are connected to it. The bathroom conceptualised as a natural extension of the bedroom, is huge and gratifying and the diligent placement of the bathtub besides a glass wall and the open-air shower makes you rejuvenate yourself right within the confines of nature. The duplex cottages with elevated vistas of the coffee plantations and the surrounding landscape are two-tiered villas with a living, dining and a kitchenette, in addition. The expansive presidential villa (2312sqft) at the other end of the central axis has an additional second bedroom, a living, dining, a kitchenette
The drive through the lush plantation leads to the reception-lounge area.
and a large 575sqft pool. The restaurant and spa have been designed with equal ease and the organic paper-shaded lamps in the restaurant ceiling stand out. Lounging at the bar terrace or at the restaurant outdoor seating, especially during the dusk and observing the silence and the panoramic views of the resort within the verdant landscaping is purely cathartic. The harnessing of natural light through the large openings into the cottages (through the elegant hand-woven blinds) as well as the additional areas is adequate to retain the ambience. The resort lights up subtly in the night, augmenting the romantic and lyrical ambience. Serai is located within the milieu of a coffee plantation (it is almost like a ‘secluded hideaway nestled in the heart of nature’), where an interesting guidJULY-AUGUST 2014 • DESIGN MATRIX 109
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ed tour to the coffee estate is feasible with A view of the recreational block from the infinity pool
knowledge on arabica, robusta seeds of coffee and plants like cardamom, pepper etc. A walk across the site through its thick foliage also reveals independent structures that have been designed to be used as a gymnasium and other recreational activities. GNA’s design at best exploits these beautiful views of the plantations through the many manoeuvring paths, play of levels, unhindered and pictorial views while reverberating in the comfortable luxury and in spaces that allow you to be at peace with yourself through the many textures they radiate. The resort comes across as an exquisite and a contemporary experiment in amalgamating luxury and relaxation. Manya-times built places wither with time. Surprisingly, having been constructed in 2008, Serai almost looks like a newly built resort, so stimulating is its design as well is its maintenance. GNA over its 21 years of establishment has been applauded for its path-breaking approach to design, their innovative solutions and their love for embracing nature in their designs and validating that ‘ nature does
The private gazebo and pool with the villas.
provide better aesthetics than humans’. Their functioning as one big family without any emphasis on hierarchical set-ups, and enjoying architecture with regular brain storming sessions in their ingeniously-designed office forms the core of the many avant-garde designs they are credited with. In times of technologies, when 3d and photoshopped views manage to send out deceptive views to potential tourists, I have to admit that there wasn’t even an iota of difference in the pictures of the resort on the website and the design, ambience and warmth that I felt in the resort myself... Sometimes the best gifts for an architectural writer like me can be a liberating design itself, that can help to reconnect with oneself and achieve inner harmony- I have to admit the visit to Serai Chikmagalur was one of those extraordinary trips for me! Bengaluru based architect Apurva Bose Dutta works as an architectural journalist and can be contacted on apurvabose@yahoo.com or reached at www.apurvabose.com.
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Zoom in
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DISTINCTIVE
DESIGN Ar. Sunil M Deshpande revamps an old three-story house within a varied, tightly scaled streetscape of congested area of Aurangabad.
T
wo brothers wanted a house with separate kitchens and handed over a G+2 house for revamping to Ar. Sunil Deshpande, Principal, Sunil M Deshpande and associates.
The block for the house was long and thin –a ‘shot-gun’ corridor with
many connected houses within denser old city area. The elder brother did not wanted to vacate the premises and it was a real challenge for Sunil to prove his skills. He planned this home with optimum space utilization and lightened the premises with minimum use of artificial light and supported the natural light in to the premises of a home. Elaborating further, he says, “Our concept was to use the elements of the interior to shift and break down the typical linear corridor space, using the interior semi-transparent walls to break the existing “shot-gun” corridor and allow for day light right up to central area. After giving many thoughts on planning and material selection we focused on – minimum masonry walls, full heighted main door, bright and seamless flooring, semi-gloss walls, plain ceilings etc.” The client supported this designer to make the choice of the materials. They used seamless flooring, light and dark wood, the laminate and Corian masking for furniture; the combination of glass and cupboards to
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About Ar. Sunil Ar. Sunil Deshpande founded Sunil M Deshpande and Associates in Aurangabad, in 1996, as a provocative response to both a failing economy and what he viewed as the stagnant design culture in the semi metropolitan area. He served as President of Giants Group of Chikalthana and Chairman of The Indian Institute of Architect Aurangabad Centre for year 2006-2008. “Everyone should live a regular life,” Sunil implores. He also says, “You can’t put time on design—you can only focus on ensuring good design, and it has to feel good. My philosophy is simple: if it feels like work, don’t show up that day. This is an approach insists that his team adopts while forever stretching the limits of practical design. Ar. Sunil believes in simple design, but it’s intrinsically sophisticated, At first glance, you’ll likely notice clean lines, but if you step a little closer, you’ll see replace the wall adds an elegant touch. “The
the windows were used to animate the exte-
more. “We are not desk architects, we are
materials used were affordable and created a
rior. On the lower level the window openings
designers; I get very emotional about each
maintenance free house–concrete capping
are varied and opportunistic – finding points
project.” he says.
block to create a textured base for the house.
of sky or natural light to suit the specific uses
Within the simple block-like building form,
they contain,” says Ar. Sunil.
d.sunil9@gmail.com JULY-AUGUST 2014 • DESIGN MATRIX 115
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Insights
REFRESHING
SENSES
AHEC teams up with Carl Turner and Adam Kershaw to design a hub for the Ace Hotel’s ‘Lovage’ Juice Bar. Photo courtesy: Giovanni Nardi
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Roderick Wiles
F
or this year’s Salone del Mobile in
The tulipwood was re-purposed
lightness of the structure in a sculptural
Milan, the international and influ-
to build the Tulip Bar for the Salone del
way. The slats of dark thermally modified
ential style magazine Wallpaper re-
Mobile. To minimize waste, Carl Turner
tulipwood become a solid surface for the
turned to Leclettico Gallery with the fifth
divided each board into equal timber
counter top and the space below is used
edition of their ‘Handmade’ exhibition,
slats, presenting them in different guises
for storage. The dark thermally modified
showcasing specially commissioned works
- patterned transparent edges and solid
tulipwood is the perfect material for the
and one-off collaborations between the
surfaces - thereby creating a lightweight
bar top; the thermal modification process
world’s best designers and craftsmen. As a
set of hollow units or ‘bridges’ that were
permanently alters the wood’s chemical
long-term supporter of Wallpaper’s exhibi-
arranged to form a continuous structure
and physical properties and limits the
tion with a growing archive of Handmade
that weaves into the exhibition space.
wood’s ability to absorb moisture, so
projects with Sou Fujimoto, aberrant archi-
Benches and a high table at either end of
products are more dimensionally stable
tects and Adam Khan, the American Hard-
the bar provided a social hub and support-
and less prone to cup, warp and twist with
wood Export Council (AHEC) teamed with
ed the bar unit, which bridges between
changes in humidity. For a bar area that is
award winning British architect, Carl Turn-
the two benches seeming to defy gravity.
prone to spillages, the timber is perfectly
er, and sculptor and maker, Adam Kershaw
Further, the multi-purpose surface broke
stable, and being a darker color, it will not
to design a hub for Ace Hotel’s ‘Lovage’
the traditional barrier between the per-
stain,” concluded Roderick Wiles, AHEC
Juice Bar to serve a range of fruity cocktails
son behind the bar and the customer, and
Director for Africa, Middle East, South Asia
at the Milan exhibition.
the two benches stretched out towards
and Oceania.
The starting point for the project was the decision to recycle material from
the rest of the exhibition like open arms
About AHEC
welcoming the guests in.
Wallpaper’s
At Leclettico, the Tulip Bar was
The American Hardwood Export Council
Workspace exhibition in 2013. ‘Octopus’,
brought to life with the bar equipment,
(AHEC) is the leading international trade
designed by Adam Khan and built by
brightly colored food, juices and the
association for the U.S. hardwood industry,
Adam Kershaw, was a series of striking tim-
crowds of people eagerly awaiting their
representing the committed exporters
ber walls made of contrasting dark heat-
drink. In the true essence of Handmade,
among U.S. hardwood companies and
treated with raw light-colored tulipwood.
Carl Turner worked closely with fabricator
all the major U.S. hardwood production
The installation was immensely successful
Adam Kershaw to finalize the design.
trade
and was subsequently re-used for nine
Adam’s role as the fabricator was to find
worldwide
other exhibitions and events including
a simple structural solution to working
American hardwoods in over 50 export
Wallpaper’s Handmade exhibition, Inter-
with
dimension.
markets, concentrating on providing
zum Cologne, BULO’s showroom, Woo-
“Tulipwood is very strong for its relatively
architects, specifiers, designers and end-
dEXPO in Belgium, 100% Design, Timber
light weight and thus was the perfect
users with technical information on the
Expo, the Wood Awards Ceremony, 1205’s
material for this project. The Tulip Bar
range of species, products and sources of
show for London Fashion Week and Eco-
combines the natural and heat-treated
supply. In addition, AHEC also produces a
build. This year’s Handmade exhibition
American tulipwood; the random mix of
full range of technical publications.
ran at the Leclettico, Via San Gregorio 39,
the two colors of tulipwood tricks the eye
Milan.
and emphasizes the transparency and
AHEC’s
collaboration
for
only
one
timber
associations.
AHEC
programme
to
runs
a
promote
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Happenings
GEETA ALUMINIUM inaugurates new SHOWROOM Geeta Aluminium, a flagship company of Geeta Group of companies primarily engaged in the domains of marketing, distribution and fabrication of aluminium windows and doors has opened its fifth showroom at Charni Road, Mumbai .
T
got a new showroom that shows off our
door along with aluminium solid
good use with a number of new business
sheets and was inaugurated by five of the
enquiries. The opening of this new show-
fabricators who have been loyal customers
room will serve as a one point contact for
of Geeta ever since 1964. The opening
our fabricators, vendors to book and place
also saw renowned architects and interior
orders. Such a showroom opening will
designers like Zahir Cassum from Talati
enable people to come and understand
& Panthaky Associated Pvt. Ltd., Nimish
the benefits using a good aluminium
Shah from Sanjay Puri Architects Pvt. Ltd.,
system window specially having them
Rohit Mankar from Parallax Design Studio,
installed before the monsoons kick in.”
he showroom consists of a range of aluminum system windows and
latest products and it’s already been put to
He further added, “Considering the
Prashant Mewada from Oberoi Realty Limited and many others.
Kushal Bajaj
total market for aluminum doors and win-
Targeted at building professionals,
sq ft, Geeta Aluminum provides solutions
dows stands at 12,000 cr, system windows
interior designers, architects, fabricators
at competitive prices for the fenestration
and doors stand at 6000 cr. Owing to the
and home owners, the company’s new
industry and provides customers the best
exponential growth in the aluminum seg-
windows are precision-engineered to
in-class Indian designs which are at par
ment, we have decided to expand our
counter wind loads up to 2 kPa, a com-
with international standards. The facility
retail presence with the launch of this new
mon problem faced in high-rise buildings
is expected to prove particularly popu-
showroom at Charni Road and further
during extreme weather conditions. They
lar with, enabling architects and interior
plan to capture the Indian market with the
can also withstand the brunt of heavy
designers to judge the quality of materials,
launch of atleast 20 showrooms across 8
monsoon showers and provides complete
design and manufacture at first hand.
-10 states in the next three years.
sealing to ensure a noise & dust free home.
On this occasion, Kushal Bajaj- Execu-
Priced in the range of Rs 350 to Rs 1500 a
tive Director, Geeta Group, said, “We’ve
www.geetaaluminium.com
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PACING WITH
TREND
Design Matrix was invited by Hi – Macs and the Decorex team to look at recent trends prevalent in the interior industry and understand more on how a natural acrylic stones can be used in different applications.
D
esign Matrix team were honoured
Dimple
to be present on this event recently
Dimple stands for re – inventing notion of
held at Sahara Star, Mumbai.
masculinity. Deep colurs like dark khaki, gray,
Renowned
architectural
firms
from
beige and brown fall under Dimple. Luxuri-
Mumbai were present on this occasion, to
ous black metal and gold are the materials
get a clear understanding on Hi – Macs, a
under this category. The monochrome pat-
solution manufactured by LG Hauys and
tern creates an ultramodern space.
disturbed by Decorex Solutions.
The concrete collection is the new
Good design needs a material that
launch in this category. This can be used
can cope with everything andLG Hausys
widely for kitchen top and island table,
Design Centre, believe that this product is
bathroom, information desk and bar table.
versatile just because of their research and analysis. They are proud to say that they
Zest
work with leading designers Alexandro
Filled with delicious inspiration, Lemonade,
Mendini, Karim Rashid, Anya Larkin and
ash rose, illusion blue, sun orange, ivy and
Vera Wang.
poppy red are the colours under Zest. With
On this occasion the Hi – Macs team
this colurs one can ever recollect the cap-
explored the 2014 trends, Lets know the
tured moments, colored routine and add
same:
in unexpected harmony. The Combina-
Infuse
tion of colors and motifs, piques curiosity
Infuse inspiration means a space that is
and expectations with the desired environ.
complete by human presence. The colour
It chases away the blues with an injection
scheme here revolves around unpro-
of positive and healthy energy. The Sparkle
cessed wood, white and Emerald. Under
collection by designer Karim Rashid adds a
Infuse the materials like Rubber sheet, latex
glamorous and abundant look with it micro
skin clear skin and satin finished glass fall
chips and glittering pigments. Under this
in to create an aesthetic appeal to create
one will be lured by sparkle lounge chair
ultimate cozy space.
Sparkle Krib, 2014 Milan Fair.
The Modernistic collection is the new
The event was a great exposure to the
product range under infuse. One can make
design community, present on this event.
use of this range for kitchen counter part,
It was a wonderful experience.
Bathroom Interior, Restaurant table and partition purpose.
enquiry@lghimacs.in/ sales@lghimacs.in JULY-AUGUST 2014 • DESIGN MATRIX 121
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Event report Prateek Chaudhry, Gauri Khan & Heinz Klier
Signature line by
Gauri Khan
Gauri Khan, wife of Bollywood superstar Shahrukh Khan and mother to his three children, aims to unleash her untapped creative personality by launching her own signature line of designs under The First Ferry.
G
auri Khan announced her future
architecture, landscape design, yacht inte-
This sophistication is further seen in her
vision of her alliance with The First
riors. The Gauri Khan signature line will
designs irrespective of the medium she
Ferry a Dubai-based design house
comprise furniture, lights and chandelier
chooses to express it in. Gauri Khan for The
collection by Gauri Khan.
First Ferry brand has been conceived to
with a presence in London, Singapore and New York known for their cutting-edge
With a long-term vision for her brand,
cater to the global audience. We are relent-
style and classy designs at The Oberoi,
she says, “I could possibly design jewellery,
less in our pursuit of making Gauri Khan for
Dubai. With her own inimitable taste in
bags and shoes under my signature line a
The First Ferry an international signature
both fashion and interiors, the association
year from now. I have a dream for this sig-
line which will signify the richness, the
between Gauri Khan and The First Ferry
nature line and design is my passion. There
elegance and sophistication that both the
is a perfect blend in synergy of mutually
will be no limit to the possibilities of the
brands embody”.
creative pursuits.
extension of my brand with The First Ferry
Heinz Klier, the new Group CEO of The
because the future plans are all drawn out
First Ferry who is also the former Manag-
with a clear vision”.
ing Director of Swarovski Middle East said,
Gauri Khan’s designs will be for highend luxury clients who are connoisseurs of the finer things in life. She prefers not
On this occasion the founder of The
“I feel that the future of Gauri Khan’s signa-
to limit her creativity to only designing
First Ferry, Prateek Chaudhry added, “Gauri
ture line will sparkle under the patronage
homes but also cafes, restaurants, offices,
has a personal style, which she has devel-
of The First Ferry.”
retail, spas and all other kinds of spaces.
oped over the years – a style that is as
With this venture, she will be involved in
real as her and very innate to her being.
www.thefirstferry.com
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Reason to
Celebrate
Classic Marble completes 20 successful years. The pioneer in Indian marble space, the company commemorates presence in over 40 countries and 5 continents.
C
lassic Marble Company (CMC) the leader in the Indian market for allied products in the category of stone
manufacturing & distribution – has several reasons to celebrate! The company has completed two decades of successful and phenomenal achievements and the list of its achievements is huge. Going down memory lane and reaching one milestone after another together, the Directors, Stakeholders and all 1000 employees of the company have traversed several journeys with ups and downs and reached its 20th year with a range of feathers to its cap. The salient features of the pioneer brands’ achievements are to be the first company to be taking the initiative to expose India to a wide range of imported natural marble, all under one roof. And then introduce to the Indian markets the concept of engineered stone – marble and quartz from the Italian markets. Being a country with immense loyalty to natural stones, the company took to numerous marketing campaigns to highlight the benefits of engineered stone. And this wave of engineered stone usage was taken to a complete new level with the company’s launch of India’s first conceptualised engineered stone – Kalingastone – Italian Design in 2009. On this occasion, Amit Shah – Director, Classic Marble Company expressed his delight by saying that, “Our objective and aim at CMC has been to make it an omnipresent brand in India and internationally. And with the various milestones that the team has achieved over 20 years, it makes us all feel very proud of ourselves and all our products that we have under the brand CMC. At the same time, we can assure that this endeavour will continue .” www.classicmarble.com
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T C U D O R P
H C N LAU s s by Durian have broad designer c serie si u m n ria u D ith w ve lo ush sofa in a-pl ultr ll The . Fa time r, want to possess at any given sound sofas have inbuilt speake sofa series is what you would a edge. The Ultra comfy sound den panel legs give it an extr an ultimate stand class apart. The full woo e piec the es mak s. This series of music sofas is that litie dles faci er han nectivit y and many oth con th too Blue iPhone, and and k rge doc cha ne and ment. One can dock a USB por t, SD card, ipod / ipho ign, comfort, utility and entertain des t grea of tion bina com a e plated legs. entertainment sofa which is r room with music, M.S. Chrom connect via Bluetooth to fill you one can use memory card or ww w.durian.in
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Pergo launches 2014 collection
g nks and Tiles and is movin Pergo launches Vinyl Pla up ing t areas as well. It is com ahead to get floored in we i.e. els igns in two quality lev with fourteen different des ge products in Optimum ran Optimum & Premium. The ich wh , Glue down laying system belong to Class-33 with m miu l areas and Class-32 Pre is preferred for commercia n fectFold TM 3.0 installatio range products have Per l use. It is easy to install and system, made for residentia face ) coating over the top sur durable, PUR (Polyurethane and hst so tough that it can wit makes Pergo Vinyl flooring beautiful. years of use and still look ww w.pergo.com
Soft Furnishings from Si dd
harth By MKC
Siddharth by MKC, the des igner label of Interior des igner, Monika Kamal has furnishings for the discer launched a range of luxury ning elite. This collection sof t in par ticular has been lau home furnishings as well nched considering the late as the comfor t of the use st tren d in rs. The collection is inspired by hardly seen any where and lace and lazer cut leathe is the latest amongst the rs wh ich is upc oming designs. Select fab or a pat terned fabric in brig rics of velvets, chenille’s, ht hues of black, golden tex tured , beige, off white, grey hav e been used in designing collection. Fabrics of hom this beautiful e accessories are skin frie ndly with a sof t feel & com for table to use. ww w.monicakamalcollec
tion.com
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Virage bath collection
by
Brizo
that provide ludes a full suite of fixtures The Virage collection inc ge ran The . for the homeowner luxury and customization lavator y, unt mo ll wa tor y, two handle comprises wide spread lava wer sho rain unt s, wall and ceiling mo four hole roman tub filler ge Vira The s. trim r Thermostatic showe heads and TempAssure® a h wit kel, Nic d le in Brilliance® Polishe bath collection is availab - to ror mir a and ting s – including ligh complete line of accessorie h. bat ire throughout the ent carry the distinctive design kiran.singh@deltafaucet
.com
Cabinets and Wardrobes by
Great Eastern Homes
The Great Eastern Home presents its exclusive range of Cabine ts and Wardrobes. This range consists of Cla ssical European Hunting Cabinet, Classic al Italian Cabinet, Burmese Colonial, Classic al Chinese. These Stylish Wardrobes and Cab inets have been crafted to per fection and are available at The Great Eastern Home . These Wardrobes and Cabinets designed by The Great Eastern Home are made with the highest quality Burma teak wood. This range is an amalgamation of insp irational ideas, innovative design and exp ert execution. ww w.thegreateasternhom
e.com
JULY-AUGUST 2014 • DESIGN MATRIX 127
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GLOSSARY IFC: FINfloor Laminated flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel: (022) 26187132 / 26131442 Email: flooring@mrjgroup.in
Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072 Tel: (022) 67837777 Email: info@ebco.in www.ebco.in
Pg. 2: LG Hi-Macs
Pg. 7: Geeta Gallery
Pg. 46: FO AID 2014
Geeta Aluminium Company Pvt. Ltd. D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai – 400072. Mob : 09930806685 www.geetaaluminium.com
foaidindia@gmail.com
Pg. 8 & 9: Durian Chairs Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in
Pg. 11: Uniply Elementz Decorative Veneers
New Patel Sawmill Group 204/B, Vertex Vikas, Sir M V Road, Andheri (East), Mumbai – 400069 Tel: (022) 26833377/0952 Email: decorexsol@gmail.com
Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010. Tel: (044) 26605995 Email: info@uniply.in
Pg. 3: Belvnus Deco
Pg. 13: Uniply Engineered Veneers
Belvnus Art Deco Doors LLP Siddhivinayk Bldg., Harridans Nagar, Borivali West, Mum – 400 092. Mob: 9920743797 Email: belvnusartsales@gmail.com
Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010. Tel: (044) 26605995 Email: info@uniply.in
Pg. 4 & 5: Uniply ATS Plywood Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010. Tel: (044) 2660 5995 Email: info@uniply.in
Pg. 6: Jalaram Corporate Ad 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com
Pg. 14 & 15: Le Cdeor MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel : (022) 26187132 / 26131442 Email: artifacts@mrjgroup.in
Pg. 16: Concept Dekor Surface Dekor (India) Pvt. Ltd. Abdul Satar Lakdawala Comp., Jogeshwari-Vikhroli Link Road, Jogeshwari-East, Mumbai – 400 060 Tel: (022) 28242424/28362424 Email: surfacedekor@gmail.com
Pg. 47: Travette Engineered Hardwood Flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel : (022) 26187132 / 26131442 Email: flooring@mrjgroup.in
Pg. 111: Infinite Mega Show 2014 Pinnacle Promotions Tel : (0422) 2456996
Pg. 118: India Furniture Expo 2014 Introduction Trade Shows Pvt. Ltd. Email: info@infairs.com www.infairs.com
Pg. 123: UBM-INDEX Trade Fairs marketing@ubmindexfairs.com www.ubmindexfairs.com
IBC: Jalaram Veneer • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400 053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com
BC: Durian Office Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in
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