July-August 2014 Issue of Design Matrix

DESIGN MATRIX • JULY-AUGUST 2014

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

July-August 2014 VOL. 4 • ISSUE 5 • `100

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S ’ R O T EDI N O T E

I

remember in my childhood days, I loved playing with colours. As a curious child, I learnt that red and yellow, when combined together makes orange and I often wanted to draw landscape designs and paint them in orange, green and yellow shades. Yes, indeed colour plays a pivotal role in the world of design. I started snooping to find, apart from colours, what are the other necessary elements to make a good home.

My interaction with Ar. Niroop and his wife Rupana was very insightful. Niroop, speaking to you was a great brain storming session on different interior trends. I would say, READ TO KNOW MORE! To understand more about the current trends in different industry group, I had a great time, interacting with different industry groups. I was invited by Decorex solutions, to attend a design event, giving insights to the latest trends of how Hi – Macs an acrylic stone can be used in different applications right from a kitchen, table top or a bathroom solution. Then I moved to look in to the happenings of textile industry. I met the CEO of Portico group, Arun Bhawsingka, to know the new colour trends in this industry. I was bewildered to know that , now the consumer awareness is very high and people are choosy even about selecting a bath linen. Their wedding range of bed linens, kids’ collection, and luxury collection mesmerized me.

What about furniture? The White Window by designer Twinkle Khanna, recently launched distressed furniture to add a classy touch to any décor. In a short interview about this product, she states that Design is an ongoing cycle. For Distressed furniture there is no specific reason why it’s fashionable besides the most important reason being that change is always fashionable after the hedonistic phase.

In this issue, we pay homage to Ar. Nari Gandhi, a legend in the world of architecture.

More stories are in pipeline about the industry. Read Design Matrix and upgrade your knowledge. Do let us know your views about our publication.

Marilyn Madathil www.designmatrix.co Now follow us on www.facebook.com/DesignMatrix.DM Now follow us on http://twitter.com/DesignMatrixMag

12 DESIGN MATRIX • JULY-AUGUST 2014

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CON TEN TS 18 DESIGN MATRIX • JULY-AUGUST 2014

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125

96 22 COVER STORY

ARTY- TECHTURE

DIMENSIONS

We converse with young and dynamic designers, Ar. Niroop and Rupana Reddy, to know about the new materials and trends. We look into their completed and ongoing projects… READ pg 22

A simply majestic residential design by Ar. Canna Patel and her team, located at Mumbai will blow your mind. pg 68

Ar. Samir Dharurkar creates a brainy studio hotel room at Hosts 2014. Look in... pg 100

TRIBUTE Paying Homage to Ar. Nari Gandhi. pg 42

CONVERSATION We believe in bringing in detailed information on different industry groups.

In this issue, we choose the ply wood industry and converse with Mr. B.L Bengani and his son Varun from Uniply Industries Ltd. pg 48

PRODUCT DESIGN We look into design innovations by Studio Avni. pg 53

DESIGN PEDAGOGY Students of MITID share in their experiences, while designing their furniture pieces. pg 56

LUXURY DESIGN We meet Ar. Ankita Sweety and Ar. Pratyoosh Chandan and take a look at their recent project in the city of weaver. pg 60

PRODUCT FEATURE The White Window by designer Twinkle Khanna launches, distressed furniture for all classy spaces. pg 74

LEISURE DESIGN The standalone Banquet hotel by Ar. Ketan Seth is a versatile design blended with classy touch and quality. pg 76

RESIDENTIAL DESIGN The young Interior Designer Priydarshan Indorckar of PI Designs, Pune, with his magic touch creates a loveable and cuddly home. pg 80

CREATIVE IDEAS Adding brightness to home décor with Portico New York. pg 84

CORPORATE DESIGN We visit the two different office spaces designed by architectural firms from Mumbai and Nashik… See who are they? pg 88

DESIGN PROMO

DESIGN ASPECT

Going Beyond imagination with SDA Designs, the brain child of designer Sufyan Duberia. pg 64

Designer Nitin Thakur’s latest residential design exemplifies a modernity with beauty and utility. pg 96

INTERNATIONAL AVCI Architects of London, creates a building design that is sustainable and live. pg 102

DESIGN CORNER Ar. Apurva Bose Dutta discovers an invigorating design – the magnificent resort of The Serai at Chikmagalur. pg 106

ZOOM IN We meet Ar. Sunil Deshpande from Aurangabad and review his residential design with modern lines. pg 112

INSIGHTS Carl Turner’s ‘Tulip Bar’ creates a social hub for the fifth edition of ‘Handmade’ exhibition. pg 116

HAPPENINGS Design Matrix attends Hi-Macs event and finds about the new innovations done at their end. We also visit a new showroom

by Geeta Aluminium. pg 119

EVENT REPORT Great Events, Curious, to know what? pg 122

PRODUCT LAUNCH Innovative products across the globe. pg 125 JULY-AUGUST 2014 • DESIGN MATRIX 19

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PEOPLE • LIFESTYLE • DESIGN • INTERIORS

May-June 2014 VOL. 4 • ISSUE 4 • `100

Ar. Rohini Mani

We are adaptive and keep pace with global trends.

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We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages.

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The global eye on Dublin Google office was

INBOX

We have been reading Design Matrix for last 3 years. The contribution of Design Matrix in spreading value of good design in everyday living is immense and would like to hearty congratulate for bringing out beautiful projects.

a great presentation. Indeed great and kudos Harsha for bringing out such interesting aspects across the globe.

Panika Nath Chennai

Ar. Smeet Bramhecha & Mayank Badrakiya

The new products section and happenings in

Nashik

every issue of Design Matrix is very interesting

and informative. I like the way all the stories Thank you for writing a nice piece in regards to the details mentioned about every area of my project, but I feel it misses the punch of visual versatility and it’s linkage with the supporting text.

are done. All the best to your team and look

Ar. Asit Karekar

Pune

forward for your future issues, with deep enthusiasm.

Priya Manav

Mumbai

I would say, Design Matrix is a best design The cover story on Rohini Mani was mindblowing and I thoroughly enjoyed reading the same. Especially the lighting trends was very informative and I would like to say every time, Design Matrix should focus on different trends in the cover story and also do special stories on different industry groups. I am sure with more industry stories coming in, this magazine can create wonders in the world of interior industry.

magazine, I have ever seen. The articles are

Swati Deshpande

Goa

well written and add a great design value.

I enjoy reading through all the articles

and admire the versatility of the projects

published. In the last issue, I liked the layouts of leisure design, residential design and of

course the cover story on the legend – Rohini Mani. All the best!

Amita Gore

Nagpur

The case studies are often of great interest. I It was very interesting to know about HiMacs in the last issue. The conversation was really interesting to read and a good piece of information. I like the way the interviews are done precisely and presented in detailed manner. Keep it up team DM.

like to keep myself updated about the current

news in the industry and I feel Design Matrix is at par with the same. A great job is done by your team, in terms of research, writing and editing.

Anupama Karnik

Jyothi Raman

New Delhi

Bengaluru

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Cover story

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CREATING

BUILT ENVIRONMENTS NA Architects with a sustainable approach to design, outshine in shaping the inspirational environments. The young designers, Ar. Niroop Reddy, Principal Architect and his wife Rupana Reddy, Principal Interior Designer, converse with Marilyn M and share their views on the industry, their bonding and joy of creating spaces together.

Words: Marilyn Madathil, Project photos : Courtesy Architects, Profile photos: Cliquestudio, Hyderabad

D

esign is that area of human experience,

MM: Your memories...

skill and knowledge, which is concerned

NR: Ehmmm...The initial days were the most

with man’s ability to mould his environ-

challenging, yet the most wonderful. My little

ment and suit his material, functional and aes-

world revolved around extra-curricular activi-

thetic needs. This ideology inspired Ar. Niroop

ties, peer pressure, terror professors, fears of

Reddy to incept NA Architects in 2001. He and

failures and mistakes; managing time to juggle

Rupana conceptualize designs and execute a

assignments, fun, social commitments, classes

wide array of architectural and interior projects.

and completing the project work books. I have

Within such a short span of their practice, their

enjoyed each challenging moments I encoun-

efforts have gained reputation of being a lead-

tered and gained knowledge that would later

ing architectural firm in India. Let’s converse with

help in my professional and personal life.

the duo designers to know more...

I made some friends for life and shared many a valuable moments that I cherish forever,

MM: Take us to the days of Madras

and given a chance, I don’t mind going back

University....

to college for a year-just to experience the joie

NR: Madras University, for me was a whole new

de vivre, unmindful of the challenges that lie

experience, a complete contrast with my care-

ahead. By the way, let me share with you one of

fully managed and protected 10+2 days in my

the moments. I always enjoyed being a super

home town. Language, culture, friends, food and

hero for my batch mates. My record books and

social support were all new and fresh. After all

project charts were in high demand, some of

it was ‘My Choice’ to go to Chennai and pursue

my class mates always used to snag them out of

Architecture.

the submitted pile to copy. This not only made

JULY-AUGUST 2014 • DESIGN MATRIX 23

Design Matrix_July-Aug14.indb 23

26-06-2014 19:36:36

me popular among my peers, at the same time it meant that my submission would end up on the professor’s table late by a day or two and I disliked to be the last.

MM: Where did you meet your heartthrob?

NR: I met Rupana in Chennai. She came to Chennai for her graduation and she is the niece of my close friend. I often paid a visit to my friend’s home for my thesis work and that is how we met. We both sensed a bond of intimacy and chatted for long hours. She mingled with me freely being the only person in the group, speaking Telugu and then the rest happened.

“Most people make the mistake of thinking design is what it looks like.”

MM: Rupana, we would like to know your experiences as a designer working hand in hand with your husband?

RR: I am really lucky to have had this opportunity to work with him, the best Talent – My Husband. He is very practical and

latest design trends. While I was initially

and interior design services for residential,

his commitment towards work is adorable.

working as an Associate, I realized that a

retail and commercial projects.

I share a thorough Professional rela-

holistic design service offering is missing in

tionship with Niroop sir; work comes first

Hyderabad. For instance, clients would go

MM: What is your special interest –

for both of us. It has been a great learning

to Firm X for Interior Designing, or had to

architecture or the interior designing?

experience, where Niroop has nurtured

go to Firm Y, if they wanted to incorporate

NR: I am glad you asked this question. Let

me and given me the freedom to learn and

domes and arches in your building. Early in

me confess, earlier in my career I had my

grow as designer.

my career, during our long conversations

moments where I was trying to answer

about growth and career plans, I used to

this question to myself: “Am I an Architect

MM: Behind every successful man, there

discuss these things with her. As an out-

or Am I an Interior Designer?” I am happy

is a woman isn’t it true...

come of our conversations and through

to share with you today that rather than

NR: Of course yes, in fact Rupana was a

constructive inputs and motivation that

seeing me as an Architect or as an Inte-

big influence and inspiration to set up NA

Rupana provided resulted in our collective

rior Designer, I see value in considering

Architects. She has a keen sense of eye for

dream of creating a firm that provides state

myself as being involved in the business of

detail and always keeps abreast with the

of the art, turnkey architectural, structural

Design Management. A design marks out

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MM: We would love to know how Rupana supports your effort.

NR: Rupana has a big part to play in each of our creations. To elaborate that, I would like to quote Steve Jobs here, “Most people make the mistake of thinking design is what it looks like. That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”

Rupana has a core responsibility to supports our firm’s goal and objective by managing the interior design function of our company, with a view to ensure that the spirit of the above quote is always maintained in design and execution.

MM: Rupana, do you often end up discussing work in your chilling time?

RR: We try and leave our work life out of our personal time. Occasionally it happens that we discuss work but that too, if we have derived at any crucial situation.

MM: What are the different verticals NA architects cater to?

NR: We at NA architects do architecture and interior designing. In architecture, we have done projects like residential township, residential gated communities, and individual bungalows, boutique hotels, hospitals, industrial, commercial and biotech labs. In interior design we do residena vision for what can be; the act of design-

tors, it becomes less and less about the

ing is to move with intent to close the

distinction between Interiors and Archi-

gap between existing conditions and that

tecture. My job and preference is about

MM: Your Style Statement...

vision. Be it Interior or Architecture, to me

letting the principles of sound design

NR: We introduce, lot of green pockets

it is an ongoing process of decisions and

guide us to bring together light, space,

and spaces inside the building irrespective

strategies that enable innovation and cre-

materials, form and function, environ-

to its functionality. Now we are designing

ate effectively-designed spaces and create

ment and blending them with the client’s

couple of green buildings, which is my

environments that enhance functionality

design preferences and timelines. My job

passion and I love green architecture.

and quality of life.

is about creating enabling myself and

tial, retail, hospitality and office interiors.

On a deeper level, I seek to link

my team to bring that harmony in, work

MM: You have worked in North and

design, creativity, innovation, technology,

within the given boundaries, and come

South, what are the different elements

management and customers to provide

up with a comprehensive design solution

you see in both these regions.

advantage and value across economic,

that satisfies and excites the client from a

NR: It is a well-known fact that historically,

social, cultural, and environmental fac-

visual, functional, creative and budgetary

anthropologically and culturally the North

tors. So, when I consider these above fac-

aspect as well.

and South, for that matter various parts JULY-AUGUST 2014 • DESIGN MATRIX 25

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26-06-2014 19:36:58

I would also like to shed some light over an European invention, making waves over the world. I am talking about ECO Super Bricks made from a clever concoction of wool, seaweed and the traditional brick material of clay. These super bricks are much friendly to the environment than their predecessors. The new formula, developed in Scotland, dramatically reduces the time need to “fire” the bricks and therefore the energy used during the process. In addition to cutting down on manufacturing energy use, these super bricks are far stronger than their standard clay counterparts. It ensures increased ability to reuse and recycle older bricks without of India have been exposed to different

having to fire new ones and hence more

influences. Especially when it comes to

energy saved.

architecture some of the major influencMM: Where do you foresee yourself in

es have been the Mughals in the North, Portuguese and Dutch in the West, Persian in the Deccan Plateau, French in the South East, and British in palatial spaces across India and huge influence of temple architecture in the South. And if we look at just the temple architecture, the North and South styles are so distinct from each

I see value in considering myself as being involved in the business of Design Management

other. Which such divergent, distinct and

the next decade?

NR: Isn’t 10 years a long time to foresee?

Yes, we as a firm do have a long term vision, to create a self-sustaining professional structure for our firm and develop a global network of design teams that can symbiotically work together and blend-in global influences into the art and practice

rich heritage and cultural influences span-

NR: Firstly, I would like to specially men-

of Architectural Design in South East Asia.

ning across India, there are bound to be

tion about Wood skin. There were times

We have expended from Hyderabad to

differences in design parameters and pref-

when I wanted to create delicate, com-

Bangalore and Dubai. We have spread our

erences across regions.

plex shapes from plywood, but couldn’t

wings to Myanmar, with lot of good architectural projects.

We cannot make a generalized dis-

because it’s too stiff. A design firm from

tinction between the design parameters

Milan has created a type of flexible Wood

across the North and South, because

skin; a sheet of Russian plywood, routed

MM: Your message to young designers

industrial, commercial, retail and office

into a series of a series of triangular tiles,

and our elite readers...

space design pretty much follows global

held together by a vinyl mesh. It would be

NR: Read, Read and Read with an objec-

standards with minor adjustments made

interesting to see it being available in com-

tive of continuous learning. Actual learn-

due to local weather and socio-cultural

mercial quantities.

ing of the craft and art of this practice

factors. Coming to residential spaces, the

Flooring forms the base of any inte-

starts after we step out of college. Educate

distinct parameters like climate, historical

rior design and with the many choices

yourself with as many inputs from around

influences, social preferences like vaastu

available, there might be possibility of

the world as possible. Seek inputs from

across the two regions will lead to basic

getting carried away and forgetting about

Culture, History, Art, Technology, Science

differences in design considerations right

the practical aspects of a particular space.

and Nature. Go out there in early in your

from the material used to styles and appli-

The eco-friendly approach will inform

career and experiment. Don’t be afraid of

cation of insulation and ventilation, given a

the choice of flooring materials as well,

making mistakes. If you’re not making mis-

similar budget and space availability.

and bamboo is fast becoming a popular

takes, then you’re not doing anything. I’m

option. A durable and widely available

positive that a doer makes mistakes. Don’t

MM: We would like to know about

material, bamboo is expected to be a

be afraid of being wrong. If you are always

the new materials in the construction

mainstay of home and business construc-

right, it may be a sign that you aren’t chal-

world...

tion in the coming years.

lenging yourself enough, that you’ve

26 DESIGN MATRIX • JULY-AUGUST 2014

Design Matrix_July-Aug14.indb 26

26-06-2014 19:37:14

become too comfortable and stagnant.

MM: We would love to know about your

My advice is one must try to reach beyond

children...

NR: I personally love the combination of Black and White; ‘The Famed Yin Yang’.

your comfort zone and think of bringing in

RR: Our youngest son Abhivyakth is 10

Black is the absence of colour and White is

new ideas, influences and concepts.

years old and elder daughter Hethvitha is

the blending of all colours and is a colour. I

RR: We absolutely love Design Matrix. It

12. In addition to being good at academ-

have lots of fun while playing with this idea

covers wide variety of aspects related to

ics, Abhi is very active in sports. He has

in mind, ‘absence of colour Vs blending of

the architecture and Interiors. This helps the

modelled for famous apparel chains and

colour’. If I were to pick one colour, it will

readers to know the present scenario, trends

has walked ramp shows for fun. He loves

be White.

and people. In my view success never comes

his time under the lights and I think; he has

RR: This is where our Chemistry matches.

by luck. It is possible only by hard work, ded-

his eyes set on show biz for now.

What can be more classic than black and

ication and most important understanding

NR: I wouldn’t be surprised, if he tells me

white... love the way black and white con-

the clients taste and needs. We always are

tomorrow that he wants to be a Cricketer

trast and compliments each other at the

for homes not houses. I feel people have to

or an IPS officer.

same time!

have more productive conversations with

RR: Hethvitha is very responsible and

their Architects for the effective output.

matured child then her age. She is train-

MM: Spending your free time...

ing in classical dance and vocals in addi-

NR: Lazy on the bed, if at home and not trav-

Personal Diary

tion to being the class topper in Math and

elling and spending fun time with my kids.

Birthday

Science. A conscientious kid, she has her

RR: I like travelling places and explor-

NR: 23rd December

heart in the right place, and is looking for a

ing native cuisines. I also love learning

RR: 29 April

career in humanities and service.

and exploring various architectural forms

MM: Age you got married...

MM: Tell me about your favourite

you will find me relaxing with my cup of

NR: 24

colour...

tea , watching T.V in my leisure time.

th

around the world. If I am not doing that

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Talking about current trends...

Movables are the fashion statement in

indoors. People want things that will func-

in surveying in detail about the new inno-

recent times. Our eyes can see an object’s

tion for their family and will last.

vations and the trends prevalent in the

comfort potential before the body feels it.

c. Plant Infused Coffee Tables

design world. We speak to Ar. Niroop on

There are companies that are manufactur-

I have seen that there are companies that

colour trends, furniture in demand, floor-

ing collections that includes five different

have created a coffee table that’s filled with

ing styles and lighting techniques:

pieces with a modular repetition to their

plant life. This is a fantastic eco-friendly

forms, making it possible to outfit a space

concept bringing green into homes. Hav-

Colours

with customizable and coordinated set.

ing living plants in the home can improve

Most of the times, confusion over powers

These collections can be set in more casu-

that spaces air quality while making this

your mindset and you are clueless about

al configurations to embrace architectural

look a little classier. A plant-filled piece of

choosing a perfect colour palate for your

features and decorations.

furniture is a great way to bring the out-

space. I recollected reading the statement

b. Outdoor fabrics

doors in.

made by Barbara Jacobs, principal of Bar-

There has been much talk in design circles

bara Jacobs Colour & Design. She says, “A

about creating outdoor rooms and living

MM: How about right flooring choices?

sharp, electric green definitely would not

spaces. Outdoor fabrics are being used

a. Luxe flooring

The success mantra of Design Matrix lies

be relaxing; a deep blue-green might feel

Speaking of flooring, homeowners are

cold instead of soothing. The wrong red

increasingly opting for more expensive

used in an entire room might create the

but more durable flooring products. There

sensation of entrapment rather than ener-

has been a huge resurgence in wool car-

gy.” Ar. Niroop explains the colour trends

peting and bamboo flooring. Clients and

prevalent in recent times. He states that

homeowners now prefer to spend slightly

there are three major trends that we have

more and get a better quality carpet and

been recently observing in terms of colour.

eco friendly options with more texture.

Let’s go into details!

b. Colour

a. Interchangeable Accents

Colour trends for flooring (while not com-

We are already seeing a trend towards cha-

pletely letting go of those nice clean,

meleon decor. Instead of settling on one

warm tones) are getting bigger and

fixed look, people are opting for a versatile

brighter! Bright colours are no

neutral base and use big-impact accents

more just limited to wall-to-

to easily change their décor.

wall carpet or accent area rugs.

b. Ushering in Glamour

Whether it is with wood floor-

White walls are slowly giving way to rooms

ing or accent rugs, bold colour

with a lot more glamour and

is back.

drama. Dark, moody walls in black are being considered

MM: Finally Lighting...

as a perfect backdrop to the

Sculptural lighting fixtures are

metallic accessories that we have

making a comeback. They com-

come to love right now.

bine function and art with unique

c. Bye to Beige

abstract designs. Sculptural fix-

After watching for quite some

tures are usually very detailed and

years in the past, we are now see-

feature unique shapes, accents and

ing that the hopes of banishing the boring

colours. Large sculptural lighting fix-

beige have finally started bearing fruits. It

tures become a bold style statement,

is happening now.

a conversation piece. Smaller sculp-

MM: What about furniture?

to add interest through-out the room

a. Modular Lounge

- much like pieces of art.

tural lighting fixtures are being used

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A showroom within a showroom

K

eeping in mind the easy mobility of the customers, NA Architects planned specific regions denoted for specific type of lightings, thus, making it more convenient for the users. The lighting and ceiling layouts of this showroom is defined by its simple

yet attractive design concept. Adequate moving place has been provided throughout the showroom such that hindrance in the mobility is avoided and the clear sight of all the products is achieved.

Since this showroom requires the display of a large number of products with challenge of the cluttered look was highly raised. To avoid this, neutral colours such as ivory and grey are used for furniture and larger items. The book rack is a combination of straight lines running perpendicular to each other giving rise to rectangular shaped racks. It is flanked with two white coloured fun walls on either side. The interesting elements are curvilinear display stands, use of straight and curved lines, the display units, open ducts in the ceilings etc. Curvilinear line form is used for the front desk of the reception. The spaces on either sides of the central structure are used to display retail lights whereas the central structure has the display of fancy lights. The tables are in a semi-curvilinear shape maintaining the overall design of the showroom.

The showroom has a dominant, impressive and eye-catching front display that can be seen from the street. The shop frontage, thus, is very visually appealing. The curvature of the table matches with the interiors of the showroom. Gold foil laminate is used for the top.

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A Touch of Bling

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T

he cocktail bar and lounge is

of acrylic with back lighting provided. Con-

crafted with iron framework acting

cave and reflective mirrors are used on one

as its structural support system.

side to add a classy look. On the front ele-

The writings on the wallpaper used in the

vation of the bar counter, the names of the

bar counter gives a more realistic feel to

world cities, which have cocktail lounge

the whole bar and lounge. Typical seating

bars have been stencilled with a coat of

is provided in front of the bar counter.

acrylic paint over it. Adequate waterproof-

Adding a touch of bling to the calm and

ing treatment is provided. The bar area is

sedate space is the presence of a British

well-lit by means of hanging lights which

telephone booth. Its colour serves as a

succeeded in creating a warm and sober

great catalyst for lifting the energy of the

ambience all throughout. The bar wall unit

entire space.

is flanked on either sides with open shelves

Bison boards are the principal material

to display various bottles. The wall unit is

used for the ceiling, which ensures rustic

designed emphasizing on the maximum

appeal to the space. Concrete flooring is

efficiency of the storage space available.

The outdoor seating has a very nice

employed in the entire space, which suc-

bustling view of the city. The open out-

ceeds in delivering a crude and earthen appeal. The ducts have not been covered

used for tables and sheer curtains enhance

door space and the reception are sepa-

on purpose so that they are seen as obso-

the look by diffusing the light and creating

rated by a bent mild steel structure. One

lete elements enhancing the space. To cre-

warm and softer ambience. Visual connec-

enters to the indoor sitting through the

ate rustic theme of the cocktail lounge bar,

tivity is achieved through the provision of

open to air outdoor area. The concept of

the furniture has been designed accord-

full-heighted folding doors between the

unity in diversity is maintained with each

ingly. Jute has been chosen as the principal

indoor and outdoor areas.

wall having different elements following a

material for the poufs. Rusty iron sheets are

The bar counter top has been made up

common theme.

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Purity of Space

D

esigned to embody the purity

on the basis of central courtyard concept.

of style and invoke a sense of

The central courtyard in the house gives

impenetrable calm, the design

ample of ventilation being open to sky.

of this abode is crafted to articulate the

The water body and planters in the court-

subtlety of a contemporary space that

yard enhance the beauty of the space

enriches one’s spatial understanding.

designed. The large clear glass windows

The residence has four floors includ-

given in the elevation allows the beauti-

ing the stilt, ground, first and second.

ful views of the lawn from the interior of

The parking space given in the stilt floor

the house.

is been designed into a beautiful lawn

The entrance of the dwelling is simple

in the ground floor. The exterior of the

but elegant, which has been designed

house is been painted in white and clear

by using two contrast materials i.e stone

glass railing is been given in first and sec-

finish veneer with a designed inlay work

ond floors. The house has been designed

of mother of pearl. It opens into a lobby

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which gives a warm welcome through

plain false ceiling of POP which creates a

entrance door of the drawing room to

the traditional brass hangings of bells and

harmony as a combination.

the opposite door which opens into the

goddess Lakshmi complemented with a

An elevator connects the two floors

dining area which consists of a rectangu-

black granite stone carved in the shape

of the building. Right opposite to the

lar glass table complimented with black

of urli, which contains water with flower

lift door is the entrance of the drawing

chairs. Here a good mix of a customized

petals and floating divas which radiate a

room which is ventilated on either side.

chandelier which has been designed by

lot of positive energy in the space. Adjoin-

A beautiful view of the garden in front of

arranging strings, blown glass and LED

ing the lobby there is a frosted glass door

the house can be seen through the large

lights above the dining area brings in a

on the right side which opens into the

glass windows which gives a feeling of

harmonious fashion that it is almost as if

space which has been given liberty to be

refreshment. A combination of furniture

they are designed to be a set.

designed into a library. Wooden flooring

in plain white and rich red colour sofas

has been given in this area which comple-

add on to the elegance of the interiors.

To bring out this beguiling composition, depth is added to the space by the

ments the furniture in black and which

Engaging the earthly vibes of wood

long leather cladded display unit of paint-

equally contrasts the white walls and

there is a false ceiling running from the

ings which is on the right side wall from JULY-AUGUST 2014 • DESIGN MATRIX 33

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the dining entrance. There is a low height crockery

The living area can be accessed by walking

unit below the paintings. Another frosted glass

straight from the main entrance also. Beforee rreach-

door on the left side of the wooden frame wall

ing the living area the central courtyard on the left

opens into a dry kitchen area which has small white

gives a clear vision of all the rooms in the ground

breakfast table with six chairs. A similar combination

floor through the glass walls.

of white used in the interiors of the kitchen creates

On the right side before reaching the living ng

a visual composition that is pristine and clean. Here,

area from the entrance there is an open –well

the lack of other colours contributes to the sense of

staircase which continues till the second floor

spaciousness that is apparent in the kitchen.

forming an atrium. The brass idol of Lord Krishna

The dry kitchen area is connected to two other

in the centre of the atrium gives a traditional aes-

spaces i.e. the wet kitchen area and store on the

thetic look that enhances the positive vibration in

left side from the entrance through the dining area

the space.

which adds on to the functionality of the space.

The first floor has two bed rooms with lounge

Above the kitchen area is the living area and the

and a home theatre room. All the spaces are con-

master bedroom. An abundance of natural light

nected through a common corridor which has a

and space in this home makes the space glow with

flooring of Anti Beige Italian marble to continue

greater appeal and enhance the aesthetical under-

the elegance of the interiors. The other spaces in

standing of the space.

the floor have wooden flooring.

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The ceiling in the home theatre room is been

The portrait on the wall above the bed gives a more

designed by using acoustic ceiling panels which add

sophisticated look to the space by infusing th the streaks

on the functionality of the space. The interiors of the

of blue and yellow.

home theatre room have been given POP on the walls

The interiors of the toilet area is been designed

for better acoustics. Grooves have been cut horizon-

by using two materials i.e. marble and clear glass. The

tally at different levels on the POP wall to fix LED lights

shower area is open to sky. All the spaces in the hou house

mirroring the allure of the home theatre room. Wall

have been given LED lightings in the ceiling which

pattern has been continued in the ceiling above it

portray the interiors more elegantly during the late

which complements the interior elegance.

hours of the day.

As we move on to the second floor the space has

The courtyard which is in the centre of the house

been divided into two bed rooms and a gym area. The

is open to sky which gives abundance of ventilation to o

gym area and the connecting corridor are floored with

the entire area during the day time which in turn helps ps

similar Italian Marble. The two bed rooms in the sec-

to reduce electricity consumption. The double glazed

ond floor have wooden flooring giving an equal vision

glass which is used for the large windows reduces the

of elegance.

amount of heat entering the space by giving a co cool-

The ceiling of the master bed room is been

ing effect. Apart from being well executed, the overall

designed using light weight cement board panels

concept showcases the aptitude for design which is

arranged in triangular pattern in two different levels.

not only practical, but also beautiful.

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A perfect retreat

T

in place. The dining can comfortably house a group

accentuated by fabrics for an aesthetic appeal.

The guest bedroom is characterized by white

The entrance area occupies an interesting hanging

walls and plain ceiling. The master bedroom in ground

light and the composite marble flooring.

floor behaves the purpose of rest and repose, luxuri-

he house is characterized by a blend of wood, wall paper finishes and clean lines and

of eight.

The spacious living room is the first to grab atten-

ously furnished with the headboard in leather finish.

tion. The focal point of the house, it tastefully blends

The bed fronted by a TV console and wall behind bed

traditional and contemporary styles. On one side is the

is done up with wallpaper; sided by a wardrobe with

trendy sofa set in light brown leather. The other high-

deco and black wooden beadings which merges with

light of the living is, the French door with glass leading

bed. The children bedrooms in upper ground floor add

to the formal balcony.

luxury to the house. The ceiling is done with simple,

The kitchen wears a clean, clutter free look with lots of storage spaces. It has all modern amenities

with veneer. The ceiling is well designed by placing hanging and normal lights in a symmetrical manner.

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Multi-Use Development at Yangoon

A

n example of perfect integration of various uses in a single building with different kind of forms juxtaposition

to define its spaces .This is a multi-use development project where lower 2 levels of the L-shaped form are shopping mall and the above level is a hotel. The front part is an office that is created by a blend of solids and voids intermingled with terrace. Clear glass fixed to the voids allowing natural light to workplace that improves productivity of work. The rest parts are residential units that add an interesting dimension to the building by position of its balcony and treated with extensive plantation. While the mixed use increases energy consumption the green approach taken by the architect reduces the ill p du impact to environment. im

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Fundamental Simplicity

A

r .Niroop Reddy with his logical clarity understood the client’s need of creating a luxurious residence in the

busy city of Hyderabad. The main concept was to accomplish the design and create a luxurious ambience by minimizing the variety of material applied. The grandeur of the residence can be felt by the 22’high main entrance door and the cantilever projection forming a roof top swimming pool. The drawing room treated with clear glass admits natural light to the room. The ornamental plant placed along white wall at the entrance adds a drama to the entire elevation.

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Hotel Apartments

T

he facade design of the hotel apartments

building is treated with glass and fret work creating an

at Jumeriah Lake towers, Dubai; shows how

interesting pattern of light and shade in the interiors.

iconic the building is standing on a large

The base slab on which the building stands is treated

base of a commercial space. The building acts as

with green roof that acts as a hangout zone for the

a landmark of the area. The facade design of the

residents.

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The project is a mix of studio apartments and 2bhk flats with lower level having commercial space and ample parking. The design highlight is the balcony profile that gives the apartment an organic form. The facades of the bottom 3 floors have been treated with fret work of floral pattern on the reflective glass. www.naarchitects.in

Silicon oasis

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LEGENDARY DESIGNER Arty-Techture

Ar. Nari Gandhi is known for his highly innovative works in organic architecture, he was deeply in love with the Mother Nature and all its creations; Design Matrix pays homage to this versatile personality on his 21st death anniversary.

Ar. Pravin Bhayani

Words: Marilyn Madathil , Inspired by : Harsha Kotak Inputs & Images: Pravin Bhayani

T

he team DM recently met Ar. Pravin Bhayani, Nari’s close associate for understanding his personality and

the experience was an eye opener. He introduced us to Nari’s sister Dr. Adrianwala and his elder brothers Dali & Jimmy Gandhi.

Nari pursued architecture from Sir J. J. College of Architecture in early 1950’s. He believed in leading a simplistic lifestyle. He was a man often seen dressed in simple kurta – pyjama; his simplicity and sincerity is reflected in his creativity. Though he remained a bachelor, he was a very religious man and believed in the Zoroastrian way of life. His brother Jimmy Gandhi adds, “Nari had been immensely enamoured by Art and Architecture, he was a committed vegetarian, a teetotaler; staunchly religious till his last breath.”

Nari apprenticed in the USA with Frank Lyod Wright at the Taliesin for five years. His primary passion was architecture and like Wright, he too wanted each of his buildings to be splendid. After Wright’s death in 1959, he left Taliesin and later he is known of working with American Ar. Warren Weber.

He studied pottery at the Kent State University before returning to India. He passionately worked on as many as 30 projects 42 DESIGN MATRIX • JULY-AUGUST 2014

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and dispensed architecture that was intoxicatingly rich in materials and craftsmanship and transformed the same into a work of art and the client into a patron. Though nowadays everything is understood in terms of money, this design veteran believed in offering services rather than being money minded. Reminiscing the bygone days of working closely with Nari, Ar. Bhayani says, “I consider being a fortunate person to work under Nari for 20 years, I was his Architect, supervisor, trouble-shooter and co-ordinator ... my experience was invincible. He was a strong personality, difficult to work with, but for those who understood him, he was a wonderful person.”

Snap Shots Born: January 1, 1934 (Surat, India) Died: August 18, 1993 (Khopoli near Mumbai) He never believed in artificial stimulants, be it tea, coffee or chocolates. His favourite snack was Dokla and Buttermilk. He started his day visiting the fire temple and ended it the same way.

His hobbies were photography, crafting ceramic pottery, gardening and travelling.

Taught at MS. University of Baroda Employed with Tata Consultancy, before starting as a self employee

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Projects Residence for Asha Parekh at Juhu, Mumbai Farm house for S H Daya at Alibag Residence for S H Daya at Versova, Mumbai Residence for S H Daya at Madh island, Mumbai Residence for Rustom Mehta at Korlai, Alibag Residence for Shreya and Kishor Dalal at Awas, Alibag Mausoleum at Kolgaon near Ahmednagar Gateway to mosque at Kolgaon Tejani house at Lonavala Patel residence at Surat Jain house at Lonavala

His creativity

creative mind, focussing on every minute

Interior is the reality. It cast the image of

detail.”

Unfortunately, before his genius could win recognition, he died in an

the subject and that is what the design-

Mountain Lodge for Jal Gobhai at

accident in 1993 near Khopoli on the

ers do, with this ideology Nari’s forma-

Lonavala was his first project in India.

way to one of his projects at Kolgaon.

tions were translated with the demand of

The environment conscious Nari built

Ar. Bhayani too was a victim involved in

function. His works manifest serenity and

houses around trees and refused to chop

this accident. As a survivor with tears, he

remain deeply rooted with nature. Elabo-

the trees. Ar. Pravin recollects his experi-

adds, “It is important to bestow honours

rating his design fundamentals, Ar. Bhayani

ences working on a farmhouse in Karjat,

and chant accolades about this man. No

adds, “His works contains traces of region-

a Municipal Council, a Tahsil and a sub-

language or visual can ever recreate him

alist architecture, especially the use of tra-

district in Raigad district, Mumbai for a cli-

on his work. Nari Gandhi like his house

ditional techniques and natural materials

ent Kishore Bajaj. He states that the client

was all encompassing, not only an archi-

like stone, wood, brick, glass and leather.

complimented Nari for this work and puts

tect but a complete person.” Sadly many

The uncompromising integrity of his

it as : “a house is a divine creation, not only

of his works have been demolished

approach and the results are seen in each

a piece of art but a piece of Nari’s heart.”

and have been disappeared from the

project and his passion lied in elevating it

Though it is not known that Nari accepted

grounds but in 2009, on his 16th death

to a piece of art.”

fees for all his projects, but his good heart

anniversary, a book was released at the

He respected client’s need but did

and love was seen in the way, he showered

Sir J J School of Architectures as a tribute.

not allow their interference. He staunchly

gifts on his friends, sponsored education

This book was authored by Prof. H Masud

believed that any design is a work of art.

and helped the needy families financially.

Taj, an architect –poet-calligrapher; this

Unlike other designers, he never followed

“We never talked from a commercial angle,

book featured elaborate monograph on

any norms and worked without an office,

he cracked jokes, and it is unfortunate that

Nari with 87 photographs by well-known

drawings and timetable, translating the

his negative traits being eccentric, angry at

photographers. It also constituted essays

client’s needs on site. “He worked with

times and disputes with clients, remained

on Nari’s life and poems of Prof. Masud

beds onyx or bricks, windows of plastics

in the mind set of his co-workers but as his

on different works of Nari. This book is

and light doors that could be opened just

close associate, I respect him and his style

published in 25 plates in its original cal-

with a push of a finger. Indeed Nari was a

immensely,” adds Ar. Bhayani.

ligraphy.

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One of the articles published in the year of his death refers Nari as the ‘Howard Roark’ of Indian Architecture. His sister, K.S Adrianwala says, “Nari was a quite person. I remember that disastrous day.

At around 6 Am, he offered prayers at the fire temple and met me before making his move towards the site. As fate would have never taken its steps aback, Nari’s car met with an accident, he suffered internal injuries and passed away. Ah! But God always take away the best, our family and his well wishers pray that his soul RIP in Lord’s divine company.”

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26-06-2014 19:44:12

Conversation

Metaphor of trustworthiness

When God leads you to an edge of a cliff, trust him fully. Only two things can happen. Either he will catch you or you will learn to fly. Uniply learnt to fly.There were multiple obstacles in the journey but the team learnt to convert the obstacles to stepping stones and there was no looking back.

D

esign Matrix converse with B.L.

product to boost the Indian economy viz a

brought accolades from the Indian gov-

Bengani, Chairman & Managing

viz Uniply’s profit chart.

ernment and our esteemed consumers.

Director, Uniply and his son Varun,

I would rather say, hard work is no lon-

Our dedication for quality was so evi-

Deputy Head – Decorative Design, to un-

ger an option but is a necessity. The aim

dent that we started getting bulk orders

derstand the current scenario prevailing in

of having our own manufacturing unit

not just for basic plywood, but also for high

the Plywood industry and the journey of

seemed very challenging at that time.

end luxurious products like Marine and

Uniply so far. It was a power boosting con-

Eventually in the year 2000, we brought

WBP plywood, especially from Europe and

versation for us.

innovative technology and high-tech

UK. The other reason behind our growth

machines, such as High Speed Rotary Peel-

could be that we knew that quality is not

DM: We would like to know the success

ing Machine and Automatic Thermoset-

an act, it is a habit. We kept on investing

story of Uniply?

ting Hot press. These machines were intro-

huge amounts in premium machineries,

BB: Uniply is synonymous of trust. In the

duced for the first time in Indian Veneer

in fact a few were introduced first time in

span of 18 years, this dynamic company

and Plywood Industry to Nelveli Village,

India- Whether it was the automatic load-

has created a benchmark on quality ply-

Kanchipuram Dist., Tamilnadu.

ing and unloading system in Hot Press, or

wood and panel products for its consum-

Success in not a destination, it is a

mechanized chemical treatment of ply-

ers. As the name itself clearly says “U” N “I”,

journey. So we at Uniply are continuously

wood and boards or innovating the ter-

this company believes in quality for “U”

creating our own standards and achieving

mite proof plywood.

and reliability from “I”.

them.

DM: Can you brief us on the current mar-

I started up with trading of plywood and allied products, importing them from

DM: The strength of Uniply:

ket scenario of the plywood industry?

overseas. It was then I realized that we can

BB: One of my biggest achievements was

BB: Since July 2012, the plywood indus-

manufacture the product right here, in

that from an importer of plywood, I turned

try had been under severe stress where

India. The motive was to have a swadeshi

into an exporter. This one achievement

small or medium size industries have suf-

48 DESIGN MATRIX • JULY-AUGUST 2014

07_Conversation.indd 48

27-06-2014 15:51:25

fered heavily. High cost of production,

BWP grade marine plywood. This product

low volumes, expensive brand promo-

ensures it is a must see product for archi-

tions, tight monetary situation and high

tects, interior designers, craftsmen and

finance cost and maintenance of quality

consumers.

have been the key issues. We have been

We were the first in India to intro-

lucky enough that we could survive in the

duce termite proof plywood Uniply Plat-

crisis. Despite unfavorable government

inum Anti Termite Solution Z Plus, which

regulations, stringent market conditions

comes with a Life time Guarantee( not

and severe global impacts, our consumers

warranty). This is an innovative product,

have been our support system through-

which delivers the highest quality that will

out. I remember one complication that

add value to every project. In simple words,

struck the markets was when we started

I can say a life time insurance of

our manufacturing facility. We knew that

the entire furniture from

– “Uniply Industries Limited is not going

termite at a very low

to sell what any normal plywood factory

premium.

produces, but it will produce as per the

Uniply

Gold

specific needs of the consumer ”. While

Club Marine Ply-

we were investing in high tech machines

wood was cre-

and did not learn to compromise , there

ated with an aim

were retailers and market players who

of capturing the

started importing material from countries

hearts and minds

like China, Vietnam, Malaysia and Myan-

of our proud

mar. Although the qualities of products

tomers.This

cusprod-

imported , were not up to standard, the price advantage lured the customers as they had little or no knowledge about the products and its quality.

The import of such sub standard material drastically affected the sentiment of the market and resulted in to the overall poor demand from the interior decoration industries, housing and infra-structure projects.

DM: What are the different product ranges, Uniply is into?

BB: Uniply has a wide range of innovative products. We feel proud to be the first company in India to offer a 10 feet product for our esteemed customers. Let me introduce to you , a few product lines for your readers.

The pride of our collection is Elementz range of decorative veneers that offers many creative possibilities through unique textures and hues.

These veneers are of over 0.5 mm in thickness and are overlaid on JULY-AUGUST 2014 • DESIGN MATRIX 49

07_Conversation.indd 49

27-06-2014 15:51:26

to market trends. I believe that has been

uct was also certified by B M Trada, UK for conformation to EN 13986: 2004.

For those who look for the highest quality block boards, we created Uniboard Gold Club where the chemically treated core veneers are subject to vacuum pressure to impregnate the barcore (battons) with preservatives in, to make it a perfect product.

Controlling the spread of fire in build-

Success in not a destination, it is a journey.

So we at Uniply are continuously creating our own standards and achieving them.

the key to development of our relationship with our esteemed customers throughout the globe. We continue to develop partnerships with leading Architects, Interior Designers, Architectural Engineers, Consultants, Construction Companies & Builders in India and abroad.

DM: Your target audience?

BB: Honestly, we have not targeted any

ings can be difficult and keeping this in mind, Uniply Fire Retardant was created. This

beyond expectations. Uniply’s products

audiences as such. Anybody who needs

product is subjected to impregnation of fire

are “for all reasons and seasons”.

plywood irrespective of the quantity ,if he wants the best quality , is my target audi-

retardant solution into every veneer through vacuum pressure treatment, making it easy

DM: We would like to know about your

to control/reduce the spread of fire.

presence in the key global markets?

ence.

I have strong faith in the quality of my

We are into the manufacturing of high

BB: Uniply’s range of products have bro-

product that it will effortlessly attract archi-

quality solid flush doors which are custom

ken Indian boundaries and reached high-

tects, interior designers, builders, crafts-

made. It’s a ready to use product, which

end stores in countries like UK, Greece,

men and business associates. It is a perfect

you can just fix it and admire for years. Both

New Zealand, Singapore, Hong Kong,

combination of trouble free plywood and

side commercial and one or both side dec-

Australia, Islands of West Indies and France.

a real value for money to the consumers.

orative surface can be crafted, as per the

That’s not all. We are marching towards

choice of our customers.

other countries steadily.

We

also

manufacture

DM: The role of Uniply to sustain the environment…

Laminated

Veneer Lumber (LVL) which is a friendly

DM: Can you name a few projects, where

BB: We at Uniply are aware of our social

engineered alternate to solid wood. This

Uniply was used widely?

and ethical responsibilities. Whatever has

product has reliable and consistent prop-

BB: I always knew that a customer always

been important for the social environ-

erties which are better than solid wood /

want a quality product and value for

ment has been taken care of with absolute

lumber.

money. So we identified and responded

cautiousness. Our company is following all

From Elementz Decorative Ecofriendly range. We strive to keep delivering the high quality standard products always keeping the peace of our customers in mind.

DM: Why Uniply?

BB: “U” N “I” mean simply want the best “PLY”. The answer is very simple. UNIPLY becauseUnsurpassed

N

Intelligent

Products Lasts Years together.

Uniply

is

committed

to achievement and maintenance of excellence by adhering to strict standards

the needs of the market and

standards

Some of the Projects where Uniply is used

industries given by Tamil Nadu

IT Software: Accenture, Cognizant Technology Solutions, HCL Technologies

air pollution control measures

Apparel: Raymond’s, Shoppers Stop, Pantaloon India Hotels: The Park Hotel, The Leela Palace, Royal Bangalore Park Hotel, Hyatt, Asia’s largest ITC – Grand Chola Finance: State Bank of India, Citi Bank, Indian Overseas Bank Others: Ford India Jaya TV, GAIL

Pollution Control Board.

We

are operating and maintaining continuously and efficiently to satisfy ambient air quality and emission standards prescribed by the Board.

We have provided Sewage Treatment Plant and Effluent Treatment Plant and operate the same to prevent water pollution.

The Company got its products certified with FSC (Forest Stewardship Council). Uniply is also a member of Indian Green Building Council (IGBC).

of quality at all levels. We, as always, strive to understand

environmental

and guidelines for plywood

Veneers to the Ecomate – is an

Though the list is huge, however; I feel proud to share with you that Uniply products have been used almost entirely in the new residence of Shri. Mukesh Ambani

deliver products that go a step

We are proud to say that Uniply secured ISO 14001 Certifications from CVI Certification

50 DESIGN MATRIX • JULY-AUGUST 2014

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27-06-2014 15:51:38

Body under IAF and SNAS accreditation

DM: What are the key business mantras

schemes, suitable for green building proj-

you have learned after joining Uniply?

ects. The company is registered its mem-

VB: Everyday has been a learning experi-

bership in CAPEXIL, IPIRTI, FIPPI & SIPMA.

ence for me. In these couple of years, I have learnt that if I add value to the market, the

DM: Your message to young entrepreneurs…

market values me.

Working with sincerity and perfection

BB: I would say – “work so hard that one

was the key mantras that I learnt after join-

day your signature should be recognized

ing Uniply. Without perfection in work, it is

as an autograph.” Set your goals, strategize,

not possible to deliver goods and services.

embrace the difficulties and then march

In order to serve the present extremely

ahead. Groom your entrepreneurial vision

competitive market, the principles of dedi-

because that will lead enterprises to con-

cation and perfection were the only man-

quer the downturn, face challenges and

tras which contributed the company to

turn the crisis into a promising opportu-

conquer new heights.

nity. A journey of thousand miles begins with a single step. There will be success,

DM: What is your prime interest is it in

there will be failure, and the amalgamation

marketing/ administration or in manage-

of both experiences will make you a strong

ment?

and brilliant entrepreneur ready to inno-

VB: My area of interest is marketing. This

vate. Never give up. Remember dreams

has helped me to maintain a cordial

don’t come true, unless you harvest the

relationship and know more

seed of success.

about the taste and preference

Indeed a pleasure conversing with you

of our channel partners. I find

Benganiji, Varun we would like to know

Decorative

your experiences here, as a young entre-

interesting at the same

preneur. Excerpts...

time challenging too. I feel

Business

very

there is plenty of scope to DM: What inspired you to join Uniply?

contribute and improve in

VB: As a teenager, I have seen my father

this segment. Starting from

very closely working for other compa-

hand-picking of veneers person-

nies. I monitored his hard work when he

ally to manufacturing the same with

founded Uniply Industries Limited. The

uniqueness and elegance in its design,

brick by brick growth of the company was

colour and pattern; today, we provide

admitted and accepted by one and all in

our customers with the best in class

the plywood industry. During the process

quality of veneers. Whether it is the

of building up of a strong brand – Uniply,

exquisite range of species or exclu-

I have seen the challenges he has faced. It

sive techniques of manufacturing these

was then I decided to stand by his shoul-

veneers, I am personally involved at every

der and share his burden of tours and trav-

stage of the production.

els, production and marketing, technology and quality with innovative ideas.

By the time I completed my graduation, I filled up the vacuum in order to

Satisfaction of our channel partners with the product line that I offer, satisfies me personally and enhances my interest in this segment further day by day.

develop new products range and expansion. The inspiration for taking up the qual-

DM: Being a budding youngster, what

ity, services, and range of products of Uni-

is your vision to create a great impact on

ply was the ultimate result of my joining the

Plywood industry with Uniply...

company. I took the plunge in this industry

VB: As far as my experience has been, the

and started strategizing the marketing and

recent years were not favorable enough

manufacturing aspects of this brand.

for this industry where construction, JULY-AUGUST 2014 • DESIGN MATRIX 51

07_Conversation.indd 51

27-06-2014 15:51:38

housing and infrastructure projects were

Uthiramerur, Kancheepuram District, Tamil

lacking behind due to the economic slow-

Nadu. We have the-most sophisticated 5

down. After the formation of the new Gov-

peeling units along with 5 dryers and 3 hot

ernment, there is a ray of hope for a rapid

presses. We were the first manufacturer

improvement in the sector.

to operate a fully automatic hot press in

We can visualize that Uniply will also

India. We also have a mechanized treat-

get benefit when construction, housing

ment plant, which was invented by our

and infrastructure development takes

company itself. This treatment plant was

place. We will closely monitor the massive

so successful that now being followed by

and rapid growth in the plywood industry,

various companies in India.

Let us know more about Mr. B.L Bengani’s elder son Rahul. Does he aspire to join Uniply? Yes, most likely he would be glad to join this company in few years and would be keen to look into its overseas operations. Design Matrix is delighted to inform our readers that he is the creator of the house mark and flagship brand Uniply.

During his schooling days, he showed interest in financial discipline and planning and was involved in commissioning Uniply’s manufacturing facilities.

He went to Singapore for higher education and joined Swiss Bank UBS AG after graduation.

when hundreds of new cities would come

Apart from the plywood manufac-

up in the country. Further, easing the curb

turing, we have highly sophisticated

on circulation of money by the Reserve

machines for Decorative Veneers with

Bank of India, ease of rate of interest and

heavy-duty double cut technology guil-

more industrialization as proposed by the

lotine jointer. This eliminates the gaps and

Government are the key factors which will

scars between the veneer strips. We also

contribute to the growth of Uniply in com-

have edge glue splicing machine which

ing years, where quality product will stand

merges the fibers between the veneers

We, in Uniply have always believed in

out in the crowd.

to ensure that the veneer is manufactured

automation to ensure that we achieve high

free from defect and very high in quality.

productivity without compromising on

DM: Can you brief us on the state of art

We were the first company in India to use

quality, which needs to adhere strict quality

manufacturing unit of Uniply...

such high tech machines for the manufac-

norms in our plant.

VB: Our ultra modern unit is located at

ture of veneers.

DM: What are your future endeavours?

VB: Personally I feel we still have a huge scope in the decorative business – both natural and engineered. With my interest in marketing particularly in Decorative, I am looking forward to the ways to penetrate the unrepresented areas. We are sure you will soon see a few more veneer studios across various parts of India to help us not only to penetrate new markets but also improve our market share.

DM: Where do you see Uniply in next ten years?

VB: We at Uniply have been working very hard to keep our position as one of the top five plywood manufacturing Company in India. Down the line ten years, with the guidance of our Chairman and with the help of our team of dedicated professionals and channel partners, we are sure not only that we would be the market leaders in South India, but would also maintain our strong position PAN India. My motto lies in making Uniply a company that contributes to the interiors of all the houses in India. www.uniply.in

52 DESIGN MATRIX • JULY-AUGUST 2014

07_Conversation.indd 52

BL Bengani with sons Varun (Younger) & Rahul (Elder)

27-06-2014 15:51:44

BOLD

Product design

AND

VIVID Studio Avni explores a wide spectrum of design innovations through research and tactile manipulation of organic shapes and geometric patterns.

D

esign is about communicating an idea or an emotion, design gives an opportunity to narrate stories,

make sculptural design objects with soul that gives you a glimpse of another culture.

Design impacts all aspects of our lives; Good design can positively influence us to the extent of moulding our behavioural patterns. Hence, design has to be honest, collaborative, sustainable, playful and highly functional and this ideology has been the design mantra for Ar. Avni Sejpal and her creativity. Studio Avni specializes in producing striking textile, metal and Perspex artworks for public spaces, corporate environments, exhibitions and private homes. Hailing from a textile based family; Avni had an early exposure to design, tex-

Avni Sejpal

tiles, arts and crafts and this led her to travel to international design events. Speaking JULY-AUGUST 2014 • DESIGN MATRIX 53

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26-06-2014 19:44:29

about her venture, Ar Avni says, “I guess it gave me a better understanding of colours and textures. Eventually, I was drawn towards architecture – mother of all design streams and finally Masters in Design, London, where I fell in love with design all over again.” Recently she showcased Fin Cloud Series at Salone Satellite 2014, Milan. This series is a sculptural take on Biomorphism.

The concept forayed around replicating and arraying fin modules around the central spine of the structure to create an organic bilateral composition as bilateral is the most recognized balanced form found in nature. The ethereal light sculptures generated are reminiscent of scaly marine creatures such as sea anemone and jellyfishes displaying forms that have a physical and mathematical basis with bioluminescence characteristics. The evolved light structures are biological analogues of 54 DESIGN MATRIX • JULY-AUGUST 2014

Design Matrix_July-Aug14.indb 54

26-06-2014 19:44:42

these creatures, mimicking their bilateral geometries, not only by reflection but also by rotation of repeated elements. Elaborating the design methodologies involved behind this range, Ar. Avni adds, “Using traditional handicraft techniques with references to strong geometrical construction principles, the entire collection is produced by hand, borrowing from the legacy of rich Indian handicrafts. I was experimenting with different materials and was curious with the idea of role reversal of materials and altering paradoxes. The current collection for me is a perfect blend of parametric designing and Indian handicrafts.” This series is available in brass, copper, bronze, German silver and PVC. Avni calls Salone Satellite as a holy grail of design! She states that it was a very insightful experience for her in terms of learning, interacting with fellow designers from different backgrounds.

Avni works in an intuitive way with a variety of materials and techniques. She is also curious with the idea of role reversal of materials wherein soft fabrics are so designed to have a structure and form and strong and hard materials such as metal, glass and wood are designed to have a fluid, ephemeral quality. The vibrant colours, patterns and structural integrity are a constant feature in all the works shaped by this dynamic designer. Speaking about her achievements, Avni adds, “I recently bagged – A Design Award 2013 - Bronze for the Faceted Tactile Light Collection.The lights were also voted one of the best products from London Design Festival 2013 in partnership with CultureLabel.com – Faceted Tactile Light Collection Design25 Winner- LDF 2013.”

With an aim to touch the sky, Avni believes in incorporating everyday sensory stimulating experiences and keep her curiosity alive, she feels ,design does not receive the same patronage or government funding as much as Art. She says, “I would love to further the idea of design museums and galleries in a country especially like ours that’s so rich in arts and crafts.

There is a need for basic awareness of good and sustainable design to everybody and not just design enthusiast and students in a more palatable manner and can be imbibed in our daily normal lives. www.studioavni.com JULY-AUGUST 2014 • DESIGN MATRIX 55

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Design Pedagogy

CREATIVESPELL

The undergraduate batch of MITID Interior and furniture Design put up their Pre-graduation presentation, which displayed their capabilities as budding professionals.

Archita Agarwal

M

Ishan Upadhyay

Ritu Dadhania

Shripal Shah

IT ID has a very important

a self-exhibition where members of MITID

equipment design here...the discipline

step in their course structure

community, parents and industry experts

itself taught me a lot of thing. The time

called

are called in to see your work.

when I joined MIT, all I knew was Interior

as

“Pre

Graduation

Presentation”. The entry of a design learner

A learner typically takes a retrospect

designing and never knew it could be so

as a designer happens in profession

of his design learning journey in the insti-

vast and there could be so many sides

through Graduation project, a project

tute looking back at own work critically.

to it. Under the guidance of the faculty

sponsored by industry. But before going

He/She also displays their overall devel-

here and the properly designed course

for such a project he / she have to display

opment and capabilities as a professional

curriculum where each and every aspect

academic work done over the years to

and formally collects feedback from visi-

from knowing the material knowledge to

design community at MITID.

tors. Archita Agarwal, Ishan Upadhyay Ritu

sustainable design, each and every topic

Dadhania and Shripal Shah were the four

is covered.”

The Pre- Graduation presentation happens at the end of the last semester. This

design learners who displayed their work.

In four years she has worked on different hypothetical and live projects includ-

is a pre-condition for a student to proceed for Graduation project. In the Pre- Gradu-

The students speak

ing domestic, multi-functional, hospitality

ation presentation, all work done by the

Archita Agarwal, a budding talent of MIT

and commercial spaces. Not just spaces,

student starting from the Foundation Year

ID says “Time flew away...never realized

but also worked on furniture for differ-

is reviewed. The idea here is to bring in an

that four long years of being in MIT just

ent requirement and also producing pro-

overview of an individual student’s growth

came to an end. MIT had been a great

totypes and scale-down models of the

across all the years of the student’s study at

journey...a place where we not just learnt

designed furniture pieces. “When the fur-

the Institute. This format is more like cele-

but it was a complete new and different

niture is made in the workshop and we

bration of one’s own work. It is arranged as

experience. I pursued interior, space and

make it, the real essence of designing it

56 DESIGN MATRIX • JULY-AUGUST 2014

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58 DESIGN MATRIX • JULY-AUGUST 2014

Design Matrix_July-Aug14.indb 58

26-06-2014 19:46:19

comes out and the technical understand-

modularity are shaping the trends of new

ing gets better”, adds Archita.

furniture.

She feels that working on furniture

Spaces on the other hand, are less

with sustainable materials, corrugated

objectively evolving. They grow dynami-

sheet and bamboo was the best part

cally in proportions, materials and sizes,

during my entire duration. People need

but by the virtue of functions, spaces are

to start using GREEN material for a bet-

well defined responding to basic human

ter future and thus sustainable design is

instincts. It is the designer’s greatest chal-

something which she would like to focus

lenge to add an emotionally organic value

on.

to these spaces that make them more Speaking to us about her dreams, she

than just an arrangement of furniture and

says, “Now since the time in MIT comes to

functions. As a space designer, she aims to

an end, I would like to own a space and

keep exploring materials and their stimu-

furniture design studio from the place

lation of experience in spaces.

where I belong to, Kanpur.

Ritu Dhadhania believes the likes and

I would like to help in the develop-

dislikes change as you go through the

ment of my city; and provide services to

learning experience of Interior and furni-

the people of my city after a work expe-

ture design. She exclaims, “So did mine.

rience of an year in a reputed firm which

After realizing the holistic approach, I got

gives me exposure to the industry.”

more interested in furniture design. The

Shripal Shah another budding talent

weaving patterns I tried out on few of my

from this institute was always fascinated

furniture’s developed my interest in craft

by the idea that spaces would communi-

+ furniture. I come from Gujarat, a state

cate amongst its volume on a spectrum

rich in its crafts. So I would like to pursue

not known to man. She says, “Walls would

my explorations with furniture and blend-

hiss to the ceilings, and one would almost

ing crafts in to it. I foresee myself as an

hear a chair silently whispering to the

entrepreneur working closely with crafts-

chandelier. Of course, a lot of this would

man, empowering them in their skills with

simulate the idea of a very creepy movie

my creative inputs.”

plot. However, as a designer, I believe

“The key word interior and furniture

that it is my responsibility to dissolve

design studies at MITID has taught me is

the boundaries between the space and

‘space experience’. My entire approach

the elements that interact with it. Over

towards my academic projects has been

these four years of college, I studied the

more contemporary and more technol-

principles of Space and Furniture Design

ogy oriented. I developed a thinking that

to understand how furniture acts like a

space and furniture work as a product, giv-

catalyst in defining spaces. I started with

ing the user a holistic experience. I work

exploring the relationships between form

with digital technology to develop forms

and space and further went on exploring

to suite required experience. I would like

the various parameters that define these

to take my interest further in ‘experiential

relationships, such as the material treat-

design’ through space installations. I see

ment, proportions, and form language.”

the products, furniture; material finishes,

Furniture design is a constantly

working with technical enhancements

evolving discipline, and one needs to go

as space installations, mentions Ishan

acknowledge the importance balancing

Upadyay.

the equilibrium between form and func-

Indeed, it was a mind blowing world

tion with the ever changing needs of fur-

of creativity for these young stars, under

niture in our lives. ISED exposed her to a

the guidance of their mentors, the design

vast range of principles of furniture design

makers.

where she studied how furniture design grew historically and how the needs of

www.mitid.edu.in JULY-AUGUST 2014 • DESIGN MATRIX 59

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Luxury design

HOUSE OF

YELLOW SHADOWS

Fact File Project Name: The House of Yellow Shadows Client: Jyoti and Sunil Sharma Design Team: Studio An-V-Thot Architects Pvt. Ltd. Completion Date: March 2014 60 DESIGN MATRIX • JULY-AUGUST 2014

Built-up Area: 3200 sq ft.

10_Luxury Design.indd 60

26-06-2014 21:07:47

Studio An-V-Thot Architects Pvt. Ltd., New Delhi, headed by Ar. Ankita Sweety and Ar. Pratyoosh Chandan, portrays a fashionable contemporary outlook in an abode, located at the City of Weaver. The house has a character of traditional feel in a contemporary outfit.

Photo courtesy: Saptorshi Majumdar

A

rchitects Ankita and Pratyoosh, firmly believes in the uttermost importance of any space within

and beyond, rather than its built frame.

Their endeavour lies in designing and developing an environment for stories to take birth and remain, where true feelings are captured and felt with a sense of belonging, only to resonate through time. “We intend to breathe, is what our motto is”, says, Ar. Ankita, describing

her

philosophy

towards

designing.

Brainy design Located in the heart of Panipat, Haryana; The House of Yellow Shadows is a double storey residence with four bedrooms.

The first quarter of the ground floor has a guest room, drawing room and a powder. The central half caters to the lobby and dining, adjacent to the kitchen. The house hosts a semi open kitchen where storages have been made using commercial boards finished with German based high gloss PU pigment paint of light beige shade. The backsplash of maroon lacquered glass adds reflectivity and glamour to the whole area. The ceiling with an embossed floral pattern turns to become the railing of the first floor lobby. The lobby overlooks the raised drawing room, where the division JULY-AUGUST 2014 • DESIGN MATRIX 61

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is created through a full height jali on both sides, at the foot of two planter beds hosting palm. This jali is made of wooden battens placed at equal distances in a wooden frame.

Wooden laminate flooring has been used in the drawing room. The shades of brown and white used in the fabrics and furnishings, creates a classy touch with in this space. To moderate the contemporary and bring “Desi” feel, the designers choose in custom made furniture in the lobby, which has an old school character to it with maroon in fabric. The vibrancy is created with custom made dining table. It adds to the character and acts as a bridge between lobby and the internal staircase. Explaining further, Ar. Pratyoosh says, “The brief required us to provide a separate staircase connecting to the terrace straight from the front lawn, which in case of an event can take guests to the open rooftop. To add life to the connection between floors, a small courtyard with a library has been placed through the creation of extended landing, where one is greeted with ever-changing play of sunlight and shadows. This was achieved through the insertion of vertical wooden louvers at equal intervals forming the outer skin of the stair façade.”

The walls throughout the house have been finished with a combination of wallpapers, textured paint as well as wooden panelling.

The flooring has a mix of Indian white marble and wooden laminate flooring. A lot of custom made lights using laser cut mdf board finished with high gloss paint and backed by translucent acrylic sheet have been used in the drawing room, lobby as well as bedroom, considering the fact that the house is facing to the West and is adjacent to built structures on both sides.

A double height wall finished with yellow textured paint acts as a backdrop to the internal staircase, which is made using MS structural work and framework. The steps are clad with solid wood and finished using PU polish and the railing shows a play of running MS tubular sections. The exposed MS here is finished in off-white high gloss paint. Understanding the dire need for natural light, this corner has a skylight at the double height with horizontal MS bands supporting the glass on top. The orientation of the cut-out is such that the play of sunlight and shadows reaches 25 feet down on to the ground floor and accentuates the Yellow. A custom made wall mounted artifact finished in high gloss blue colour negates the monotony. Evenings can also be cherished with moonlight charming the whole area.

62 DESIGN MATRIX • JULY-AUGUST 2014

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26-06-2014 21:08:46

About the firm “An-V-Thot” is a hybrid of two words, (anvit) Sanskrit and thought) English. “Anvit” means followed by, so it is actually a studio followed by a thought, and as the name suggests both Ankita and Pratyoosh are always eager to and strive to define their deeds in a thought evolving and settling manner.

This studio was incepted in 2009, since then the studio has taken up and completed several architectural and interior projects of varied nature, scale and sizes. Ar. Pratyoosh pursued Architectural Technology and Construction Management from Rai University and further pursued his architectural critique, from University of Brighton, UK. Thereafter, he co-created Studio An-V-Thot Architects with Ankita to provide design solutions. Ankita graduated with a distinction in her Architectural Degree from NIT, Patna and during the course, also won numerous National and State level design contests of repute. She is also a visiting faculty at an Architecture College in Gurgaon. Apart from that she confidently holds the post of country’s editing member for World Architecture Community. studio.avt@gmail.com

Peeping into special spaces The Puja room sits in a corner aloof from high circulation areas. The rear portion has two private rooms overlooking the landscaped backyard. The first floor has the daughter’s room with an extended study cum library, a pantry, a store room and a family lounge overlooking lobby at the ground floor.

The master bedroom has a separate seating space to sit and chit-chat. The furniture, bed, cupboards and seating have been kept minimalistic in its form as well as in choosing colours for finish.

More of white have been used for the finishes on the furniture with white leather upholstered bed back.

The parent’s bedroom has a lot of storages as desired by the client, including an additional store room attached to it. It also has a study and tall book shelf. The bed back is panelled with cushioned leather of dark brown shade, which turns on to ceiling creating an illusion of inverted bed. The maroon, brown and off-white shades have been repeated here as well The House of Yellow Shades for Studio An-V-Thot Architects was a great endeavour to convert a thought into reality and their effort has consistently led them for pursuit of excellence. The yellow house is a great design !

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Design promo

Going Beyond

Mind’s Eye

Keeping up with a world that is edgy, SDA Designs believes in portraying grandness in a modern language.Their works reflect the present age and time, merging harmoniously with the purpose and the requirements, responding with care to surroundings.

Sufyan Duberia

Photo courtesy: Neale Castelino

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S

ufyan Duberia formed SDA Designs

Grand Residency Hotel, designed by this

sight of the purpose at hand, and while

in 1994. He believes in spending

expert designer. We are flabbergasted

designing, he made certain to maintain

time with his projects and giving

with the designer touch revolving round

a language that speaks of grandness and

personal attention towards each client

these two spaces.

intimacy alike. His client Faizal Saya was

and guiding them to the best of his

Bridal Rooms by tradition have a lot of

opposed to the traditional ideas of a four

knowledge. Backed by a dedicated and

symbolism and legacy attached to them.

posted bed, huge chandeliers and other

hardworking staff, his team spirit lies in

In the process of discarding much of the

design sensibilities that are associated

quality of work that is exclusive and one

existing, Duberia got this unique oppor-

with the purpose of such a room. Baffled

of its kinds. Design Matrix goes over with

tunity to make something never done

by the client showing him examples of

a fine-tooth comb to a Bridal Room and

before in this context. Yet, he did not lose

things, he did not want. Duberia inquired JULY-AUGUST 2014 • DESIGN MATRIX 65

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about what the client liked, and the answer

heavy fabrics with crystals on the blanket

Duberia to design the interiors of the ser-

– “What I want doesn’t exist yet!”

and pillows, and using patterned fabric

vice apartments of his hotel.

White is the colour often associated

on the sofa cushions. Another important

The project consisted of designing

with innocence, perfection, honesty, the

part of the room was the walk in wardrobe,

four types of room – Deluxe Room (Area:

beginning and exactitude. Understanding

which is a straight passage lined on both

320 sq.ft. 30 sq. Mtrs), Studio Apartment

the significance of this colour, he chose

sides with wardrobes done in veneer, with

(Area: 400 sq.ft. 37.16 sq. Mtrs); One Bed-

white in the main motif, allowing the light

a small accent of carving present. The use

room Apartment (Area: 545 sq.ft. 50.60 sq.

to play further, with dark walnut veneer to

of mirrors on both sides makes the passage

Mtrs) and Two Bedroom Apartment (Area:

balance things visually and add contrast.

feel wider, and is quite handy when the

865 sq.ft. 80.60 sq. Mtrs); summing up to a

The bed itself is a king-sized bed that for-

bride gets ready. The marble flooring used

total of 35 rooms. Knowing that the client

wards the idea of flow by merging into the

blends well with the scheme of things,

wanted the best out of him, Duberia spent

side tables and walls. The flooring is done

contrasting the dark of the wardrobe and

time researching and studying varying

in Italian marble, adding to the richness.

contributing to the illumination. The final

hotels across a few countries in company

The flowing lines on the walls are an aes-

outcome was a well-groomed design, suc-

of the client, arriving on what is now a well

thetic choice that brings a sensual touch

cessfully meeting the client’s expectation.

appreciated design. With a clear approach

to the room, softness to the atmosphere,

Designers are often put to the task

that service apartments were expected

which can allow intimacy as opposed to

of catering to clients that challenge their

to be occupied for longer durations of

straight lines. From within these flows

limits and knowledge, in a non-tangible

time as opposed to regular hotel rooms;

concealed lights bring illumination that is

way. Duberia had a similar task when he

led him towards making of every type of

ethereal, never too strong from one direc-

was first approached by Afzal Patel, owner

room a space that is not only up to date

tion and evenly spread. While discarding

of the Grand Residency Hotel at Bandra,

by all standards, but is also a place that the

traditional imagery in most of the room,

Mumbai. This client was clear about the

guests can make their own. From a client

Duberia in a smart move decided to make

quality he expected and his requirements.

point of view, he aspired a design that is

the fabrics akin to wedding attire, using

After a rigorous interview, he appointed

modern, durable and easy to maintain.

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Every room has been designed with

original furniture remains untouched

scale, in the form of individual homes,

the idea of long term occupancy in

except for polishing. The fabrics and

industrial complexes, offices, hospitality

mind, accounting for all amenities like

soft furnishings are coloured in soft and

services, etc. Elaborating on SDA’s strat-

a fully functional kitchen, well defined

warm shades to complement each oth-

egy towards work, Duberia exclaims,

living room spaces and complete bed-

er, allowing for each room to be familiar

“Today we reside in a globally accessible

rooms.

yet have its own identity.

world, we aim to design in a way that

A conscious decision has gone in

In terms of utility, the one bedroom

occupants get the benefits of all ameni-

defining the finishes, where the flooring

apartments have an optional access to

ties, keeping in mind the quality of work

in the living room spaces is done in Ital-

adjoining studio apartments allowing

while not breaking away from the sur-

ian marble, giving a more polished feel,

for quick conversion of the one bed-

roundings, fitting in seamlessly.”

while the bedrooms are done in wood-

room to a two bedroom apartment, at

Duberia comes from a background

en flooring that is soft and cosy. The fur-

the convenience of the hotel and the

of design and planning. He is by quali-

niture is done in wood and veneer. The

requirement of the guests.

fication Civil Engineer, though his pas-

use of these finishes is done to allow for

The elements of all the apartments

sion for design and detail was spawned

a look that is never quite out of fashion,

when viewed in an ensemble make for

under the guidance of his father, the Late

and built to last.

a space that is not like a hotel, but more

Qasim Duberia (Chartered Architect).

like a home.

Qasim Duberia’s work stretched across

The project was executed first in

the whole of Gulf Countries in a career

2008; later the client expressed his desire to update the rooms, and con-

About SDA Designs

spanning more than two decades, shap-

tacted Duberia again in 2013. The refur-

SDA Designs have undertaken several

ing the his son’s understanding of space

bishing completed in 2014, the versatil-

projects till date, and counting, hav-

and giving vast exposure to modern

ity of the original design shines through

ing handled architectural and interior

luxury and design elements.

as the major work was more of a refresh

projects Pan India, U.A.E and K.S.A. The

rather than a complete makeover. The

projects have been varied in nature and

www.sdadesigns.co.in JULY-AUGUST 2014 • DESIGN MATRIX 67

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Arty-Techture

S

I

M

P

L

Y

MAJESTIC

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Does opulence and art go hand in hand? Of course - bigger the canvas, better the expression can be. Too much of a good thing is not necessarily a good thing - for it tends to tilt the scale either on hyperbole or makes an overstatement.

Words: Hitesh Mistry Photo courtesy: Hemant Patil

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S

o how do you go on and design

utilisation but also to optimise, and pro-

and seamlessly blend with the architec-

a home having a carpet area of

vide a space for maintaining family life

tural forms and spaces. Focus on detailing

3,268 sq. ft.! Being such an exclusive

without any hindrance or feeling of living

and integration of art in her interiors and

in a display window all the time.

architecture are trademarks of her work.

property, that too in the heart of Mumbai is quite a statement in itself. And to make

Let’s dive in and capture the nitty-

Early exposure to India’s rich heritage

things more interesting the owner’s brief

gritty of the project and its creator.

and cultural diversity, combined with

was very precise: “Exclusive and yet a

Canna Patel is the chairperson of ‘HCP

Indian upbringing has moulded her cre-

simple home, no need to turn this into a

Interior Architecture Pvt. Ltd.’ (HCPIA),

ativity; and an eye for contrast pegged by

showcase property.”

Ahmedabad, widely regarded as a repu-

further education in US and travel through

As the business of décor for living

table and professionally managed firm,

Europe, China, Australia and SE Asia has

quarters is anything to go by, one requires

with 26 years of professional experience

created a very sensuous amalgamation.

a lot of understanding in decoding per-

under her belt.

Her work exposure showcases a fine sen-

sonal choices and treatment of available

She is renowned for her signature style

space - not only in terms of maximising

of designed interiors that complement

sitivity to Indian climate, its cultural values and aspirations of masses.

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Ar. Canna Patel

Principal Designer: Ar. Canna Patel Associate Architect: Mili Amin Associate Manager: Avdhesh Vishwakarma Art & Accessories consultant: Mili Amin Art & Accessories consultant: Sonal Patel Interior Designer: Upasana Vora Lineworks Consultancy: Dr. Mukesh Patel

In recognition of her passion and tal-

unusual handle in such a huge size adds

interesting marble pattern, one which is

ents, she has been bestowed with several

drama. The lift lobby is exclusive to each

rarely seen, setting the stage for anticipat-

awards and been invited by the ‘German

floor and has been designed as an all

ing an intricate display of workmanship.

Institut für Auslandsbesziehungen’ to

inclusive apartment space.

Living Room

exhibit their work in Berlin as well as Milan,

The foyer incorporates an inconspicu-

along with select meridian of Indian archi-

ous hideaway for footwear. The flooring

As one enters the living room area; they are

tects and designers.

patterns and emphatic door handle arouse

bound to be rendered speechless by sheer

a curiosity of what is beyond. The flooring,

size, scale, and the audacity in combining

Entrance

furniture, materials and light provide a pre-

an assortment of various shapes, colours,

The fascination begins right with the lift

lude to the aesthetic play of underlying

textures and materials. Yet nothing seems

door, such an unusual handle beckons.

patterns and rules in the design. Though

out of proportion and in sync with each

One tends to open the door with intrigue

the handle is similar in design but differ-

other. Interplay between red, green, beige

and spellbound fascination. The door is

ence in scale creates an air of expectancy.

and white has rarely been so majestic and

made of nice typical teakwood but the

The foyer walls are adorned with a very

yet so subtle. The shades are extremely JULY-AUGUST 2014 • DESIGN MATRIX 71

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unusual. Procuring materials in such shades

it manages to look ravishing. The dressing

certainly love to be at their special private

must have been quite an exercise.

table comes alive with an oval mirror and

space, be it their study time or just play.

This room is flanked on the right by the

the wardrobe also acts as a partition, giving

terrace and extends right into a Home The-

an additional privacy barrier and within an

Terrace - Bar Area

atre space, separated by flimsiest of cur-

easy reach, keeping her age in perspective.

The real star of the show is the terrace. A 12

tains when required, otherwise forms an

The master bedroom and its attached

ft. wide gallery is enclosed with foliage of

extended living room area. Though there is

bathroom are designed to give it a bunga-

a beautiful mango tree. It’s all custom-built

a provision for isolating the sound by stur-

low feel owing to a new spatial layout. Both

by HCPIA, starting with recycled timber

dier sliding doors. The door handle pattern

its openings are treated in context with

planks flooring, a comprehensive wet bar

makes an appearance in the living room yet

its outer surroundings. One has a rich and

with all the paraphernalia to unique bar-

again, but in a different scale and on to a

unobtrusive roman blind to disconnect

stools - all spells class, careful planning and

least expected surface - flooring and parti-

when necessary. The other window with

workmanship, be it the efficient bar table

tion. The round chairs complete the artistic

the view of a mango tree is enhanced by

or ergonomically, functionally sound fur-

ambience. Indeed, a spell casting space.

tucking the sliding shutter behind a panel,

niture - it shows and reflects HCPIA’s belief

very smartly and unobtrusively.

in ergonomic and functional furniture. It all

Bed Rooms

The cylindrical lights placed at strate-

becomes a conversation starter over a large

There are three bedrooms, viz: master bed,

gic corners fill the room with soft luxuri-

drink. Let the spirits flow!

kids - daughter aged eleven and son aged

ous ambience and casts a spell of elegant

Ar. Canna and her efficient team, believes

six, and for senior-most lady of the house.

warmth and comfort. The rug placement

in using simple rules in different contexts

All of them are designed keeping their

is unique, it reminds of piano keys but in

to produce variety. The bar area, balcony

individual taste in mind but with a central

ethereal shades lending it a colourful look.

of this house is nothing but an oppurtunis-

Children’s bedroom has a shot of

tic design. All the projects handled by this

theme. Isn’t it brillant?

Mother’s bedroom is done in combina-

orange fluorescence emitting energy and

tion of white and a soothing mauve. Here

playfulness, besides the minimum regular

the pattern appears stencilled in the rug and

furniture. The children of the house will

cretaive firm is simply diverse in nature. www.hcpia.co.in JULY-AUGUST 2014 • DESIGN MATRIX 73

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Product feature

REDEFINING

Twinkle Khanna

DECOR

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“The fundamental gray differentiates the masters, expresses them and is the soul of all colours.” — Odilon Redon.

A

home would naturally reflect the culture of the people dwelling in the space. The fabulous designer crafted products, available at ‘The White Window’ will make one a proud home owner.

The White Window is a space décor retail store located in Mumbai,

dedicated to offer distinctive items crafted with good design, imbue quality to inspire the senses and elevate living and work environments. Founded in March 2002 by interior designer Twinkle Khanna, this store gives expression to innovation and exploration with its vibrant product lines. The store specialises in home accents, home wares, lighting, vintage pieces and gifts as well as bespoke pieces.

With more than 14 years of experience in the industry having worked on residential, hospitality, commercial and retail projects, Twinkle actualised her vision of offering refined and affordable luxury to her clientele with this store. The merchandise available here is designed, manufactured and sourced with function and visuals in mind. It also houses a specialized range of candles, The Faraway Tree offering the best of sculpted, scented and gilded candles. The non toxic ranges of candles specialise in aroma therapy and are available in unique designs and textures.

The White Window’s recently launched ranges – The Distressed Furniture is the perfect example of elegance. The rustic vintage look of this range will certainly add an antique and stylish appearance to any decor.

Its intentional wear and tear is the finished look and is suited to contemporary sensibilities. The range experiments with varying shades of gray, brown and gold. It has an elegant timeless collection comprising of distressed wood dining table made from reclaimed teak, leather sofas with jute union jack storage box and a cabinet reproduced in a distressed paint finish. Elaborating further on the collection, designer Twinkle, says, “Design is an ongoing cycle. For Distressed furniture there is no specific reason why it’s fashionable besides the most important reason being that change is always fashionable after the hedonistic phase.” www.thewhitewindow.co

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Leisure design

Luxury VERSATILE

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Ar. Ketan Sheth

A first of its kind standalone banquet, it is built in a most concise manner to make optimal use of space and reap the maximum, while maintaining the richness of look and feel.

Words: Charishma Thankappan

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R

esplendent opulence oozes out of the Interlink Banquet, a project undertaken and completed by Goldmine Project

Consultant Pvt. Ltd. Located at the second floor of Neelkanth Business Park, Vidyavihar, Mumbai; The Banquet Hall is built over a total area of 42,000 sq ft, which includes a terrace and open to sky area of 27,000 sq ft; and the enclosed area and kitchen on 15,000 sq ft.

Symbolic of the latest modern trends and design finesse of a ‘Standalone Banquet Hall’, the Interlink Banquet Hall luxuriates with a 5-Star atmosphere. Crafted to host commercial occasions such as birthday parties, conferences, corporate product previews, get-togethers, seminars, and other parties; it is a one of a kind venture. Designed and executed within 135 days, the project has been an achievement under Ar. Ketan Sheth, Director and Principal Designer, Goldmine Project Consultant Pvt. Ltd. With the theme of Art Décor, the entire premises reflects only the best in class and quality when it comes to the materials and furnishings used to build the banquet hall. The reception area is equipped with Cappuccino Italino Marble; while the lobby has French Brown, Bilasik Beige with Steel Patti. There is another smaller banquet called the Ruby Banquet, where the flooring carpet in the central area is made of Bilasik Beige and Brecia Onacita. The main banquet is further divided into three parts – Crystal 1, 2 and 3. Bilasik Beige, Brecia Onacita and

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French Brown are used for flooring in these zones. The

three different events can be carried out at the same time

small lobby in this area is composed of Bilasik Beige, Brecia

from the main hall. With the help of sliding folding parti-

Onacita and Steel Patti.

tions, each ballroom can be divided into three parts to

The rooms meant for brides and grooms have Cap-

facilitate smaller congregations. There are exclusive music

puccino Italino Marble flooring, with Venice Beige and

systems for each of the sections, and there is also the facil-

Armani Brown used for the flooring of the washrooms.

ity to connect them to either of the ballrooms through

The false ceilings and certain other areas bear gold leaf-

amplifiers or mixture, via a small music junction room. The

ing work, while certain walls are decorated with wallpa-

acoustics sliding folding partition doors and the carpets

per. The sanitary ware and the glass used is of renowned

used absorb sounds and echoes, thereby enabling a com-

brands .The columns have been covered with mirror pan-

prehensive musical experience.

elling to conceal the civil structure, and leather panelling is used for acoustics.

About Ar. Ketan Sheth

The terrace is composed of tiles, veneer, leather pan-

With professional qualifications from J.J. School of Arts,

els, CDMT lights, LED lights (both waterproof as well as

Mumbai, in Interior Design and Decoration; and Inchbald

non-waterproof). It also has facility for Digital Glass Unit

School of Design, London; Ar. Ketan Sheth is a committee

(DGU). ACP panelling with Laser Cut, Jaipur Stone-work,

member of Institute of Indian Interior Designers; Associ-

Landscaping, retractable awnings from Kings Canope,

ate Member of Hotel & Restaurant Association (Western

and Waterfall mural work are the other marvellous fea-

India); and a visiting faculty member of Rachana Sansad

tures that the terrace area boasts of, along with custom-

School of Interior Designing, Mumbai. Founded in 1989,

ised curtains and loose furniture.

Goldmine Project Consultant Pvt. Ltd. has garnered repu-

A customised crystal chandelier augments the luxurious feel that the entire place is aglow with. The overall

tation over the years for their top-notch quality in interior design and architectural projects.

ambiance of the setting is one of understated indulgence.

Ar. Sheth has won accolades from across his clientele

Naturalistic motifs with geometrical patterns, angular and

and has earned many a milestone over his long and suc-

stream-lined motifs like zigzags and chevrons are utilised

cessful career, the latest being the illustrious ‘Regional

as part of the main design theme. Incorporating natu-

Commendation Award for Institutional Category- Excel-

ral elements of birds, flowers, flowing water, trees, etc.;

lence in Interior Design’, in the western region (Mumbai &

curves, rounded edges and scrolls lend an organic, nat-

Thane) at the IIID (Institute of Indian Interior Designers) &

ural and soothing sensation. The overall ambiance thus

Anchor Panasonic Awards 2012.

evokes warmth and vitality.

The advantage of such a unique arrangement is that

ketan@goldmine99.com

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Residential design

Serene

Dynamism

Achieving serenity with dynamics was the challenge confronted by young Interior Designer Priydarshan Indorckar of PI Designs, Pune, while he planned a spacious 3 BHK located in one of the elite areas in his city. The designer with his magic touch created a loveable and cuddly home.

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A

fter our day to day hustle and bustle, we all rush towards a special space called Home. Home

is where we spent our cosy time with our loved ones. We all aspire to design this space in the best possible way isn’t it?

Designer Priydarshan was approached by a couple parenting two children, to design a home filled with tranquillity. The neat clean lines of design applied by this young designer transformed a newly purchased 1800 sq ft apartment into a blissful abode.

We delve in to this home and find out why this home is a unique place to live in?

Lobby A narrow lobby over powered by colour white creates a welcoming ambience in overall space. One will be bewitched by the golden mirror cladding over the wall, backing a neat shoe show. Being a designer with an eye for details and being a lover of art, Priydarshan and his team widely embellished traditional art works in this space. To invoke health, wealth and happiness, an auspicious elephant troop, symbolising walking inside the home is placed in this area. The diagonal planked laminated veneer studded in the main entrance adds movement or dynamism to the softly lit area.

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The Living

asset light in yellow contributing to the

Privacy Zones

The Italian marble floor of the lobby

ambience.

Master bedroom is the heart of a resi-

spills into the living area, creating a conti-

dential space. To create an awe experi-

nuity of Interior spaces. A striking veneer

Dining & Kitchen

ence designer Priydarshan used laminated

cladding wall spanning on the ceiling

A compact dinning for 4 persons is crafted

veneer emphasized by white solid surface

form an unusual feature in this sober liv-

with a cantilevered overhung white self lit

for a wall to wall wardrobe. A King sized

ing space and forms a neat back drop

solid surface structure, studded with white

bed speaks out authority and power to

for the entertainment unit. This area is

and transparent acrylic chairs. Sitting here

be possessed by the family head. Use of

faced with an L-shaped specially crafted

one gets the view point for the ‘L-shaped’

earthly tones for the soft furnishings i.e.

cosy sofa seating for six persons with a

modular kitchen, having a solid surface top

bed linen, warms up the room with love.

perpendicularly placed two side couch

in white, splash back in ceramic white and

The son’s bedroom is cleverly

seating along a customized bay window

store fascias in poly acrylic; well spaced

planned with a wall to wall wardrobe in

seating, overlooking a well landscaped

between white and blue, adding to the

white duco paint highlighted with laminat-

garden. A back wall is abstractly pan-

cool effect to an otherwise steaming up

ed veneer, cornering a comfy study area

elled with cut tinted mirrors, in order to

kitchen. A neatly attached dry area and well

within. The room again has a King sized

add a spacious dimension to the living

designed store area squeeze in between

bed in white and upholstered in Torques

area making it elude into a grand space

them. A compact wash-hand basin is craft-

blue. The perpendicular wall covered with

combined with direct light in white and

ed in solid surface and Italian Marble.

laminated veneer and mirror facing a large

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opening covered with sliding toughened

adds radiance and style to the room.

Mission of PI Designs

glass door panels; lead us to a well cul-

Full height frosted glass and profile shut-

Founded by designer Priydarshan Indorckar,

tured terrace space.

tered wardrobe boast of her collection of

PI Designs have successfully designed vari-

A longitudinal terrace stretching

designer wear outfits, with a full wall mir-

ous projects including bungalows, flats and

across the son’s and master bedroom fin-

ror cladding sliding panels housing loads

commercial projects like office, hotels and

ished with Italian marble walls, stoneware

of accessories and cosmetics possessed

factories in Pune, Mumbai and other Indian

vitrified floors, recessed along the periph-

by her.

cities. His firm believes in designing interiors

eral walls with artificial grass and pebbles

to enhance and portray the best image of

and glass railings serves as a parapet. The

Powder rooms

the occupant. He is an associate member of

narrow wall is dynamically designed with

The powder rooms are well equipped and

Indian Institute of Interior Designers, Pune.

back lit wall panels studded with selective

finished in designer stone ware tiles and

The firm boasts of offering integrated

artifacts and this space is cleverly pocket

Italian marble, designed with appropriate

state of art service and enhances quality

lit to create a relaxing mood in yellow.

locations of activities to work efficiently.

of life by creating best in facilities embed-

In the daughter’s bedroom again

With this inviting home, designer

ded with ambience of space and quality by

one will witness a solid surface –white

Priydarshan and his team have proved

implementing knowledge and experience

flaunts as a vibrant palette, wall paper

that their design philosophy is being

for benefit of the client.

in warm hues on the bed back and tap-

simple and creating a custom project for

estry coordinating with the wall paper,

each client.

priydarshan.ind@gmail.com JULY-AUGUST 2014 • DESIGN MATRIX 83

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Creative ideas

FRESH & APPEALING

Add a colourful touch to your home with Portico New York, a name synonymous with home fashion. The company’s strength hinges on a 3-pillar foundation: consumer insight, innovation and quality.

P

ortico New York’s products are extremely designcentric, created out of the highest quality materials and exude luxury and glamour. Arun Bhawsingka,

CEO, Portico New York; discusses with Marilyn M, the mission and vision of Portico New York.

MM: You were with Raymond Apparel and Bombay Dyeing before joining Creative Portico Pvt. Ltd. We would like to know your journey till now?

AB: Well, the journey was marvellous and of great excitement. I got a lot of exposure when I joined Raymond in 1998. You will be surprised to know that I am a C.A and Arun Bhawsingka

not a person coming from a home textile background. I worked in the retail segment at Raymond and it has larg-

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est chain of stores, so I learnt the retail and garment function-

MM: How big is this industry?

ing there. For better prospects all aspiring people aim to climb

AB: Home textile is a vast market, estimated at around 2 billion dol-

the success ladder. With this dream, I joined Bombay Dyeing in

lar and 90 % of it is dominated by unorganized sector. Our potential

2005. It was during this time span when the transition of a com-

lies in replacing the unorganized. Due to exposure to global trends,

modity to fashion had started. The consumers today are more

people are conscious and often choose bath linen, bed linen, cur-

conscious as far as the home décor is concerned. They are now

tains that are vibrant and blend with the mood.

choosy to even select their bed sheets, and they keep pace with

We have an exclusive range of bed covers and no branded

the new trends. I joined Portico New York in 2012 with a mission

company is focussing this way. Our range consists of mid price, mid

to make all Indian homes fashionable. Isn’t it interesting to be

premium and premium. Every year we launch 6-8 collection, this

surrounded by colour? Every day, for me, is a new day, a new

year we launched, the tree of life, international embroidery range

learning. It is an exciting industry, it demands a lot from you;

apart from bed covers. Readymade curtains are another segment,

time and effort both, but at the end of the day, you feel satisfied

we are entering into now, and you see a lot of potential in that

for creating the best.

segment.

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MM: What is your success mantra?

MM: Are Portico New York products

AB: Be very passionate of what you do, fol-

costlier than the other products

low stringently, get into details and never

available in the market?

miss important data. Being a C A, I am privi-

AB: Every product has a price of its own.

leged that I have a clearer understanding of

Portico New York product lines are quality

the data.

products and are value for money product.

MM: Tell us about the strength of Portico

MM: Elaborate prevailing colour trends

New York?

in this industry and how Portico New

AB: Portico New York’s strength is a leading

York is keeping pace with the same.

fashion brand in the country. We have cre-

AB: We always follow the prevalent trends

ated designs that are trend leaders, based

in India and outside. All our product lines

on international trends and colours as per

have marked its presence in the consum-

the taste of Indian consumers. We are proud

ers’ mindsets. The colours that are recently

to say that we have products for every tar-

prevalent are Purple, Indigo and vogue

get group be it for kids, youth or for health

shades. No two collections of ours are of

conscious people .Our wedding and luxury

same colours.

collection will certainly mesmerize your senses. To add on, I would say, all our prod-

MM: What are your expansion plans? Do

uct ranges are aesthetically created as per

you have any plans to spread your wings

the needs of our esteemed consumers, and

to foreign lands? If yes, then where?

our strength lies in the best quality, we offer.

AB: We have very aggressive expansion

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plans; currently we have 20 stores and aspire to

the Enchant Collection is a one-of-a-kind range,

unveil 150 stores in next three to five years. We

available in a variety of colors and designs that

are no1. Brand and in every large format stores,

are trending in homes across the globe.

we are there by default. Of course, we are looking

The Collection comes in a wide assort-

at spreading wings to foreign lands, right from

ment of solid yet subtle colours of bed covers

Middle East to South – East Asia.

with vibrant contrasting pillow cases that add a modern edge to your home décor. The fabric,

MM: Your vision

especially imported from Europe is a result of

AB: Our vision is to be best and biggest in the

pioneering innovations and in-depth analysis

country. Every brand has their niche segmenta-

of trends across the world. It is developed from

tion. All have their own strength and space. The

superior quality yarn and the luxurious collection

market is big, nobody should be bothered of any

is made with handpicked elements of the finest

competition and our motto lies in offering good

kind. With Enchant, perfect home décor is just a

products to the consumers.

cover away. The opulent bed covers are specially crafted so it can lend a designer feel to your bed-

New Launch

room. The sets include 1 bed cover, 2 pillow cov-

Luxury that sets trends: Enchant Collection

ers and 2 cushion covers. Available at Rs. 14,999/-

Portico New York’s latest collection Enchant

onwards, the Enchant collection is one of the

- luxury bed, pillows and cushion covers, are

most advanced pieces of Home Fashion you can

crafted and designed using the most exquisite

currently own.

quality of fabrics from Europe. Showcasing some of the latest trends in European home fashion,

www.porticoindia.com

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Corporate design

A WORKAHOLIC SPACE

Ar. Sohil Valia Ar. Rajesh Kathe

Fact File: Project Name: Office for Span Group Total Area: 3500sq.ft Location: Chakala, Andheri East, Mumbai Design Team: Ar. Rajesh Kathe, Ar. Sohil Valia & Divya Rupreja – Associate Interior Designer Electrical Consultant Riddhi Consulting Engineers AC Consultant Rashi Aircons Main Contractor Wood Tek Interior Electrical Consultant Riddhi Consulting Engineers Painting Contractor Divine Decor Graphic Designer Ravi Kanade & Avyaya Communications Pvt Ltd

Span Group being a realty firm, the brief was to have an impactful presence felt without compromising on the privacy and the security of the organization. Form Space N Design Architects; strived to attain this goal and moulded a perfect work environment.

Photo courtesy: Ravi Kanade

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I

ncepted in 2003, Form Space N Design

reception table. The reception table is fin-

Architects’ mission remained to derive

ished in a mixture of materials like, Veneer,

and develop new concepts for every site

Corian and stainless steel with a front illumi-

it designs, whether it’s small or a large. The

nated vinyl used as a graphical illustration

firm is spearheaded by two partners Ar.

depicting the vision of a realty organization.

Sohil Valia and Ar. Rajesh Kathe. Span Group believed in their potential to create a distinct

Conference room

office space and handed over this task to

The 250 sq ft conference room in the cen-

these brainy designers. A 3500 sq ft office

tre of this office houses a 10 seater confer-

was designed with: a reception and waiting

ence table finished in Corian in 2 colours,

area with a meeting room connected to the

equipped with drawers and electrical

waiting area. A 5’ wide corridor connecting

socket provisions for comfortable working.

the conference room, 3 director cabins,

In order to blend in a contrasting feel, the

2 junior director cabins, sales cabin; a VIP

dark wooden flooring is used along with the

lounge, staff area, pantry, technical staff area

bright orange fabric panelling on one wall,

with compactor space for storage and toilets.

while the opposite side provides a view of the skyline of the city, infusing quality light into the conference room.

The beauty of this space lies in the central ceiling created in a form of suspended rafters in uneven widths with an interesting pattern with lights infusing from them, illuminating the table below. Work is devotion, to blend in divinity, a mandir was created in a 4’ wide niche next to the conference room with a back lit cut design in mdf finished in white glossy P.U. finish.

Directors Cabin The 3 director’s cabin each around 170 sq ft has been designed with personified elegance with a huge 7’ long working table in combination veneer with melamine matt finish and Corian table top with an engraving design in a different coloured Corian.

The etching jaali design has been repeated as an element in different formats Let’s walk through this peaceful work zone

like a cut film on the table apron or a cut

to know more :

veneer installation with a backdrop of a mirror or a veneer or cut design in MDF with

Entrance & Reception

back lighting. A suspended led flat panel illu-

The entrance to the reception is flanked by a

minates the table.

6’ wide & a 17’ long corridor adjourned with a square grid of mirrors with the firm’s name

The Meeting Room

etched on the same for branding purpose

A 90 sq ft 4 person meeting room acces-

and the other wall of the corridor depicting

sible from the waiting area as well from the

the values and principles of this organization.

main office houses a vibrant bright orange

The 400 sq ft reception and the waiting

colour table with a decorative lamp flank-

area has a high lighter wall made in squares

ing the ceiling and a vinyl write up depicting

of mdf in different sizes and levels finished in

the terms affiliated with construction and

white P.U. finish creating a back drop of the

designing flanking the corner.

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Staff Area The staff area designed for 10 people accommodates a 4’ x 2’ work station for each of them with adequate storage finished in laminate finish and a yellow Ochre soft board, adds a pinch of colour splash to the working environment.

Pantry The 120 sq ft pantry is completely equipped with all the necessary appliances and a small lunch table accommodating 4 persons with a splash of orange and yellow in the graphic vinyl adds a refreshing element to the breakout area.

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Corridor The 5’ wide corridor flooring is in 4’ x 2’ matt tiles leading to the rest of the office space; the façade of the walk way is designed with a combination of white back-painted glass in the centre and veneer on top and bottom and rafters arranged in a barcode format overlapping the entire elevation.

The opposite partition facing the reception is designed with veneer panels and clear glass with a designer film keeping in mind the privacy of the cabins.

Indeed with aesthetics, Form Space N Design Architects were successful in creating a plush, eye- catching and a functional office space.

Know us Form Space N Design Architects specializes in designing of sample flats for eminent builders, high end residences, corporate offices, call centre; restaurants and high end bungalows as far as interiors industry is concerned. The firm is also completely involved in Architecture of I.T. parks, commercial buildings, residential buildings, sports club and large bungalows to its credit. With a design team of 15 people including architects, interior designers, 3D visualizers and site supervisors, the firm believes in efficient designing. The firm has bagged many accolades including III KAFF,IIID MK Awards, IAD Awards to name a few. www.fsndarchitects.com JULY-AUGUST 2014 • DESIGN MATRIX 91

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Corporate design

LESS IS MORE

A land surveyor and a consultant wanted a 900 sqft office with maximum space utilization without compromising on the overall appearance. B- Square Architects, headed by budding designers, Ar. Smeet Bramhecha and Mayank Badrakiya successfully designs this space.

T

he existing plan revolves around a linear rectangle block with windows only on one of its shorter side. The design approach was an open plan with a circulation path along the length

of the space. Reception, waiting area, discussion table and the work place are placed along this path. A continuous flow of spaces helped in maximum daylight penetration while providing spatial interest that fostered communication. The circulation path ends in the director’s cabin. All the utility and services like the rest room, toilet, pantry and the printing room are placed along the peripheral walls so as maximize space utilization. Checkered tile pattern and glass Ar. Mayank Badrakiya and Smeet Bramhecha

partitions are used to define these spaces.

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the

area not only helped them in reducing the

designers faced was to use the regularly

overall impact of the large beams but also

placed large beams efficiently, where the

creating a striking design feature, which

head room was just 8ft so to make the

is further enhanced by the use of cove

space feel more voluminous. The irregular

lighting. Thus, the veneer finished ceiling

shaped ceiling design above the work

which comes down to form the reception

One

main

challenge

that

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table becomes the main attraction of the

A window frame is placed in between

office. Direct (Functional) and indirect

the director’s cabin and the work place

(artistic) lighting helps in further enhancing

to breaks the overall monotony of the

to the overall ambience of the space.

partition walls. Roller blinds fixed in the

Elaborating on the design Ar. Smeet

wooden frame helps in maintaining the

Bramhecha adds, “We intended to redefine

privacy of the director and also visual

the work place with a complete new

connectivity in between the respected

approach. The work tables were placed

places as whenever required.

alternately along the central cord to give a cluster-free and modern feel to the overall

About us

space. The central cord finished in the same

B-SQUARE ARCHITECTS was founded by

color as the floor tile, forms the principal

Smeet Bramhecha and Mayank Badrakiya

storage space for the work tables. The

in Nashik, India in 2010. With in a short

cord was intentional designed low height

time frame, the firm has worked on

so as to utilize maximum daylight and

a diverse range of projects including

encourage communication in-between

individual houses, offices, hospitality

the employees. All the furniture was

and recreational spaces across various

standardized in the proportion of A0 size

locations.

paper which they use regularly.

We intend to look beyond the

The director’s cabin design has been

ordinary to produce architecture and

kept minimal with travertine marble

interiors that not only meet our client’s

finished work table and a discussion area.

needs and brief but also exceeds their

Window sizes were increased to allow

expectations.

maximize day light penetration. Wave

translating ideas into reality with the help

pattern mdf sheets were deliberately used

of innovative thinking supported by skills

on the ceiling and the walls; to contrast

and technical expertise.

Our

strength

lies

in

with the very rigid planning work that the land surveyor usually does.

bsquarearchitects@gmail.com

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Design aspect

Fact File Project: Residence of Ritesh Mundra, Director Choice Holidays Ltd., Raipur Total Area: 3500 sq.ft.

Location: Lakhenagar, Raipur 96 DESIGN MATRIX • JULY-AUGUST 2014

Design Team: Designer Pooja, Paridhi & Poorva.

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ELEGANT LOOK

Designer Nitin Thakur’s latest residential design exemplifies a modernity with beauty and utility. As a designer, he believes that there is no meaning in life without challenge and loves to take it and overcome the same.

Photo courtsey: Adesh Desai

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D

esigner, Nitin’s founded Imagine Interiors in 2005 and his forte lies in maximizing utility and

economic returns for all the clients by possessing and providing specialized skills and completing the project within the set time frame.

Entering the residence of Ritesh Mundra, one will see the mind-blowing interiors designed using the basic items like Smoke Veneers, Corian, Italian Marble, Mother of pearl; Metallic Tiles. Decorative Lights were extensively used to bring in life to the space. The Buddha Mural with Rudraksh work and eye soothing light effects placed in the living room adds to a life in the place. Elaborating on the furniture design, he says, “Seeing the trend, we have adopted modern design and have used LED lighting to create different moods within the spaces, beautifying the same and maximising the utility of the space. The colours scheme used is Walnut.

The plan The house is designed into a G+1 floor.

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manner and connects with the dining area. The wooden door and the Buddha mural will lure you and is the central piece of attraction. From here once will see an open kitchen, specially designed as per the client’s need. The house has four bedrooms, with a modern look and king sized beds. Speaking about the bedrooms, the designer shaped the kids bedroom with love and understanding the child psychology. The client has two kids, one son and a daughter, so the kids’ room is designed in blue. Blue lights, furniture and bed in blue colour completely blend in and create a cuddly kids zone.

Indeed a modern design completed in the span of just 9 months. imagineinteriorscg@gmail.com JULY-AUGUST 2014 • DESIGN MATRIX 99

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Dimensions

UNBOUND CREATIVITY HOSTS 2014, one of India’s largest and unique hospitality exhibitions was a hat trick chance for Ar.Samir Dharurkar and team to express their design expertise.

The creative mock-up of a studio hotel room, sets a perfect example for space utilization.

Photo courtesy: Prashant Bhatt

A

studio room is the perfect urban sanctuary for those seeking intimate accommodation with luxurious amenities. In these comfortable accommodations, rich

heritage and sophisticated style coalesce with a combination of modern amenities to simple finishes. The studio rooms needs to be cozy and comfortable, perfectly adhering to the needs of an individual, couple or those travelling on business.

The creative mock-up by We Architects reflected a studio hotel room with kitchenette, encompassing a perfect space for bed, wardrobe, sofa, study, coffee table, wash area and a defined space for all accessories such as mini bar, crockery unit, hospitality tray, wash room linen, luggage rack etc. without compromising on any single functional space required by a typical studio room. The realm of natural materials comprising the wall paper, veneer, roller blinds made out of natural cane, adds a mesmerizing effect into over all space.

The repetitive use of decorative wooden panels in piecemeal, synchronized with each other enhance the richness of

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this space. Use of subtle colours along with

About Ar. Samir R. Dharurkar

few highlighters in deep orange colour

An endeavour to provide integrated qual-

such as vase, paintings, pillows etc. cre-

ity service to the industry in terms of time

ates a welcoming ambiance. Decorative

and workmanship, Ar. Samir, established an

wooden panels near wash area and coffee

independent firm ‘We Architects’ in 2010.

table, add warmth and luxurious feel to the

This firm’s proficiency lies in good mix of

space, creating a wow factor.

projects all over India, ranging from hotels,

The specific use of lighting – hanging

malls, residential projects, townships from

light over coffee table, LED strip light at

designing – execution, completion, civil

television unit panelling, wall bracket lights

and interiors. This designer acquired the

over side table, floor lamp near sofa aims

B.Arch degree from well known Sir J. J.

at uniform brightness on all surfaces and

College of Architecture, Mumbai. Building

provides visual comfort and charm to the

on a wide experience in handling diverse

overall space. Elaborating further, Ar. Samir

projects with Sanjay Puri Architects for 8

adds, “Our design reflects fusion of natural

years, he worked with leading developers

elements in modern look. We created this

and corporate throughout the country.

space considering international market

To compete with the world on an even

and foreign brands. In addition of kitch-

keel, We Architects believes in the need to

enette, we aimed at justifying the efficient

diversify their work in different ways and

space utilization. Looking into growth of

hence to create a different platform.

hospitality sector, studio apartment is a must in future India.”

www.wearchitects.co.in

Fact file Location

Bombay Exhibition Center, Mumbai

Year

Jan 2014.

Client

HOSTS 2014

Area

270 sqft

Size

12’0” x 24’0”.

Budget

8 lacs (Inclusive of all)

Project

Studio Hotel room

Contractor

Prem Yadav, Saket Interiors Pvt.Ltd; Mumbai

Design team

Samir R. Dharurkar, Mansi Dharurkar, Manoj Sharma, Neitraa Satghare JULY-AUGUST 2014 • DESIGN MATRIX 101

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International Fact File: Client: Yayla Yatırım Gıda İnş.

San. İç ve Dış Ticaret Ltd. Şti.

Location: Istanbul, Bagcilar Project Date: 2012 Construction Date: 2015 Land Size: 16,900 sqm Building Size: 92,602 sqm Building Type: Reinforced Concrete Architectural Design: AVCI Architects Project Management: IMS Engineering & Consultancy Interior: Serbetci Architecture & Interiors Landscape Design: DS Architecture Lighting Consultant: NA Architectural Lighting Design Model: Kucuk Atelier Images: Santral Architect & Design Design Team: Selçuk AVCI (Founder, AVCI Architects), Burak Ünder, Deniz Nar, Hande A Yarımbıyık, Tuba Şehitoğlu, Ceren Beyazıtoğlu, Selin Gürel, Eftychia Papathanasiou, Sinan Günay, Onur Tanık, Özge Öztürk, Tuğba Öztürk, Tolgahan Akbulut, Deniz Orçun, Tamer Aksu (short term), Barlas Ertürk (short term), Hürsel Sarıdağ (short term)

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A

GREEN

GLOBE

Breaking the monotony of typical tower design rising from a podium, the goal of AVCI Architects is to create a project developing a neighbourhood feeling and a new business centre along with other developments close by.

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W

hat is being Green? Green architecture is a sustainable method of green building

design: it is design and construction with the environment in mind. Green architects generally work with the key concepts of creating energy efficient, environmentally friendly spaces. AVCI creates a building design that is sustainable and live. Let’s explore Balance Gunseli and Design Matrix gives you a chance to decide and derive at your conclusions.

The future main pedestrian street along the site is inviting and forms an enclosed urban square for the project.

After entering through the square, pedestrians are finally getting connected to the landscape of Ayamama River through the permeable structure along street. The same permeability continues through the neighbouring sites and creates very inviting public areas. Lower buildings are located around that streets. Considering

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the social sustainability of the neighborhood, the lower buildings consists of offices and home offices while generating streets in between. This way the neighborhood stays safe by its activity and liveliness throughout the day. Taking into account sustainability and efficient energy consumption, the different façade formations and material used on the different orientations of the buildings support the elegant impression of the mass.

Elaborating more on the design parameters of this building Ar. Selçuk, adds “The aim is to maximize the use of solar energy by making northern facades more opaque with stone coverings, and layering the southern facades by placing wooden brise-soleil in front of glass. The gardens on the upper floors of the southern facades provide both natural heating, ventilation and the continuity of the green, giving motion and variety to the façade at the same time.”

About AVCI Architects Selcuk AVCI and Sanja Jurca AVCI established AVCI Architects in London in 1989. In its first year, the practice won the top prize in the European Union biannual Energy Efficient Buildings Competition, a culmination of years of experience in sustainability, which set the tone for the direction of the practice. Although the practice specializes in many sectors in terms of programme, sustainability has become an underlying driving ethos, from the scale of regional masterplanning down to the design of a single product.

AVCI Architects has designed projects in the UK as well as Italy, Hungary, Saudi Arabia, Ghana, Serbia, Czech Republic, Slovenia and more recently in Turkey. Currently active projects include commercial and institutional offices, retail centers, private residential developments, and educational and cultural buildings including exhibitions and museums. More recently since the expansion of its operation in Istanbul, the practice has been joined by Burak Under as partner who acts as the operational director of the practice in Istanbul.

AVCI Architects has studios in London, Istanbul and Ljubljana. www.avciarchitects.com JULY-AUGUST 2014 • DESIGN MATRIX 105

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Design corner

An interior shot of the villa

N AT U R E- A N D -

DESIGN On a holiday to the magnificent resort of The Serai at Chikmagalur, Architect Apurva Bose Dutta discovers how an invigorating design ends up making one respect the beauty of mother nature.

Words and Pictures: Ar Apurva Bose Dutta

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A

surprise holiday in the breathtak-

ha, it also happens to be the region where

ing Serai Resort at Chikmagalur -

coffee was first cultivated in India.

While the ground floors divide themselves between the restaurant, spa and

250 kms from Bengaluru, for me

Meandering through the driveway

conferencing facilities with a common

turned into an additional appreciation of

nestled between the lush plantations, one

outdoor seating, the first floor houses the

how well the mere profession of design

reaches the elongated reception-cum-

reception-cum-lounge, a library, recre-

manages to touch us so eloquently and

lounge that throws open exhilarating views

ational facilities and a bar with a terrace.

magically.

of the grand 3300sqft infinity pool, leading

Two flights of staircase on either side of

Designed by the award-winning Ben-

down to a walkway accessing the 30 villa

the reception-lounge area keep the cir-

galuru-based Gayathri and Namith Archi-

cottages. The views of the serene blue pool

culation open and free. All the structures

tects (GNA) on a site area of 70 acres with

in the foreground, and the greenery inter-

here are typical column/ beam structures

76,000sqft built up area, the architects

spersed with the villa roofs in shingles and

designed with steep sloped concrete roofs

sought out to ‘design a resort amidst a

the hilly background on the horizon casts a

to withstand the heavy rainfall, typical of

coffee plantation that would give a flavour

delightful spell, while inviting one too walk

Chikmagalur during the monsoons.

of the coffee estate to its visitors, simulta-

along and discover the villas partly camou-

The resort aligns itself along a cen-

neously maintaining utmost privacy and

flaged in the undulating plantations. The

tral spine (that threads the entire resort

exclusivity to them’. While Chikmagalur

reception-lounge area in granite flooring

together) commencing from the infin-

has been invariably known as the constit-

is dotted with lovely paper light pendants.

ity pool towards the cottages and end-

uency from where former Prime Minister

This block is adjoined on both the sides by

ing at the presidential villa. It consists of a

Indira Gandhi was elected to the Lok Sab-

two-tier rectangular structures.

water-way inlaid walkway that branches

The infinity pool with the staggering villa roofs in the background makes for a beautiful visual imagery

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off to the individual approaches to each villa unit. For the architects amassing the beautiful views of the hills and beyond was important and unfortunately this linear plot posed a constraint, thus a cautious intervention was made of creating artificial contours flanking the central water spine, with the villas regulating these premeditated contours. This spine (a combination of hard landscape and water features as reliefs) while establishing the direction of the resort manages to let the staggering rooflines of the villas attain the prime importance; such is its subtle yet powerful effect. The entire texture, colour of design while being refreshing manages to soothe the eyes especially during Chikmagalur’s bright summers.

Local materials blend in the context the mint-slate cladding on the walls compliments the landscape. The designer villas /cottages (707sqft each) in themselves offer absolute tranquillity - single units with gates while taking care of utmost privacy, they are minimalist, contemporary in style and designed completely for comfort. The immense use of rosewood (that was processed from the site plantation from dead or fallen trees) in the living-cum-bedroom offers the necessary warmth and contrast to the washroom in neutral colours. There is though a slight hesitation in acceptance of the placement of the LCD Screen with reference to the bed, which on pondering also reveals how the designers maybe wanted their visitors to give the least importance to this ‘per functionary activity’. A private pool/Jacuzzi with a gazebo with a daybed features with each villa and the entire set up designed within the greenery ensures ample relaxation, whilst

The central spine branches off to individual approaches to the villas

taking care of security concerns.

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Of note is how the various types of The villa windows offer stunning views of the landscaping

plants have been painstakingly employed to give rise to framed views - especially through the villa window of the master bedroom. An intelligent air-conditioning system helps in conserving energy which operates in sync with the sensor doors that are connected to it. The bathroom conceptualised as a natural extension of the bedroom, is huge and gratifying and the diligent placement of the bathtub besides a glass wall and the open-air shower makes you rejuvenate yourself right within the confines of nature.

The duplex cottages with elevated vistas of the coffee plantations and the surrounding landscape are two-tiered villas with a living, dining and a kitchenette, in addition. The expansive presidential villa (2312sqft) at the other end of the central axis has an additional second bedroom, a living, dining, a kitchenette

The drive through the lush plantation leads to the reception-lounge area.

and a large 575sqft pool.

The restaurant and spa have been designed with equal ease and the organic paper-shaded lamps in the restaurant ceiling stand out. Lounging at the bar terrace or at the restaurant outdoor seating, especially during the dusk and observing the silence and the panoramic views of the resort within the verdant landscaping is purely cathartic. The harnessing of natural light through the large openings into the cottages (through the elegant hand-woven blinds) as well as the additional areas is adequate to retain the ambience. The resort lights up subtly in the night, augmenting the romantic and lyrical ambience.

Serai is located within the milieu of a coffee plantation (it is almost like a ‘secluded hideaway nestled in the heart of nature’), where an interesting guidJULY-AUGUST 2014 • DESIGN MATRIX 109

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ed tour to the coffee estate is feasible with A view of the recreational block from the infinity pool

knowledge on arabica, robusta seeds of coffee and plants like cardamom, pepper etc. A walk across the site through its thick foliage also reveals independent structures that have been designed to be used as a gymnasium and other recreational activities. GNA’s design at best exploits these beautiful views of the plantations through the many manoeuvring paths, play of levels, unhindered and pictorial views while reverberating in the comfortable luxury and in spaces that allow you to be at peace with yourself through the many textures they radiate. The resort comes across as an exquisite and a contemporary experiment in amalgamating luxury and relaxation. Manya-times built places wither with time. Surprisingly, having been constructed in 2008, Serai almost looks like a newly built resort, so stimulating is its design as well is its maintenance.

GNA over its 21 years of establishment has been applauded for its path-breaking approach to design, their innovative solutions and their love for embracing nature in their designs and validating that ‘ nature does

The private gazebo and pool with the villas.

provide better aesthetics than humans’. Their functioning as one big family without any emphasis on hierarchical set-ups, and enjoying architecture with regular brain storming sessions in their ingeniously-designed office forms the core of the many avant-garde designs they are credited with.

In times of technologies, when 3d and photoshopped views manage to send out deceptive views to potential tourists, I have to admit that there wasn’t even an iota of difference in the pictures of the resort on the website and the design, ambience and warmth that I felt in the resort myself... Sometimes the best gifts for an architectural writer like me can be a liberating design itself, that can help to reconnect with oneself and achieve inner harmony- I have to admit the visit to Serai Chikmagalur was one of those extraordinary trips for me!

Bengaluru based architect Apurva Bose Dutta works as an architectural journalist and can be contacted on apurvabose@yahoo.com or reached at www.apurvabose.com.

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Zoom in

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DISTINCTIVE

DESIGN Ar. Sunil M Deshpande revamps an old three-story house within a varied, tightly scaled streetscape of congested area of Aurangabad.

T

wo brothers wanted a house with separate kitchens and handed over a G+2 house for revamping to Ar. Sunil Deshpande, Principal, Sunil M Deshpande and associates.

The block for the house was long and thin –a ‘shot-gun’ corridor with

many connected houses within denser old city area. The elder brother did not wanted to vacate the premises and it was a real challenge for Sunil to prove his skills. He planned this home with optimum space utilization and lightened the premises with minimum use of artificial light and supported the natural light in to the premises of a home.

Elaborating further, he says, “Our concept was to use the elements of the interior to shift and break down the typical linear corridor space, using the interior semi-transparent walls to break the existing “shot-gun” corridor and allow for day light right up to central area. After giving many thoughts on planning and material selection we focused on – minimum masonry walls, full heighted main door, bright and seamless flooring, semi-gloss walls, plain ceilings etc.” The client supported this designer to make the choice of the materials. They used seamless flooring, light and dark wood, the laminate and Corian masking for furniture; the combination of glass and cupboards to

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About Ar. Sunil Ar. Sunil Deshpande founded Sunil M Deshpande and Associates in Aurangabad, in 1996, as a provocative response to both a failing economy and what he viewed as the stagnant design culture in the semi metropolitan area. He served as President of Giants Group of Chikalthana and Chairman of The Indian Institute of Architect Aurangabad Centre for year 2006-2008.

“Everyone should live a regular life,” Sunil implores. He also says, “You can’t put time on design—you can only focus on ensuring good design, and it has to feel good. My philosophy is simple: if it feels like work, don’t show up that day. This is an approach insists that his team adopts while forever stretching the limits of practical design. Ar. Sunil believes in simple design, but it’s intrinsically sophisticated, At first glance, you’ll likely notice clean lines, but if you step a little closer, you’ll see replace the wall adds an elegant touch. “The

the windows were used to animate the exte-

more. “We are not desk architects, we are

materials used were affordable and created a

rior. On the lower level the window openings

designers; I get very emotional about each

maintenance free house–concrete capping

are varied and opportunistic – finding points

project.” he says.

block to create a textured base for the house.

of sky or natural light to suit the specific uses

Within the simple block-like building form,

they contain,” says Ar. Sunil.

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Insights

REFRESHING

SENSES

AHEC teams up with Carl Turner and Adam Kershaw to design a hub for the Ace Hotel’s ‘Lovage’ Juice Bar. Photo courtesy: Giovanni Nardi

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Roderick Wiles

F

or this year’s Salone del Mobile in

The tulipwood was re-purposed

lightness of the structure in a sculptural

Milan, the international and influ-

to build the Tulip Bar for the Salone del

way. The slats of dark thermally modified

ential style magazine Wallpaper re-

Mobile. To minimize waste, Carl Turner

tulipwood become a solid surface for the

turned to Leclettico Gallery with the fifth

divided each board into equal timber

counter top and the space below is used

edition of their ‘Handmade’ exhibition,

slats, presenting them in different guises

for storage. The dark thermally modified

showcasing specially commissioned works

- patterned transparent edges and solid

tulipwood is the perfect material for the

and one-off collaborations between the

surfaces - thereby creating a lightweight

bar top; the thermal modification process

world’s best designers and craftsmen. As a

set of hollow units or ‘bridges’ that were

permanently alters the wood’s chemical

long-term supporter of Wallpaper’s exhibi-

arranged to form a continuous structure

and physical properties and limits the

tion with a growing archive of Handmade

that weaves into the exhibition space.

wood’s ability to absorb moisture, so

projects with Sou Fujimoto, aberrant archi-

Benches and a high table at either end of

products are more dimensionally stable

tects and Adam Khan, the American Hard-

the bar provided a social hub and support-

and less prone to cup, warp and twist with

wood Export Council (AHEC) teamed with

ed the bar unit, which bridges between

changes in humidity. For a bar area that is

award winning British architect, Carl Turn-

the two benches seeming to defy gravity.

prone to spillages, the timber is perfectly

er, and sculptor and maker, Adam Kershaw

Further, the multi-purpose surface broke

stable, and being a darker color, it will not

to design a hub for Ace Hotel’s ‘Lovage’

the traditional barrier between the per-

stain,” concluded Roderick Wiles, AHEC

Juice Bar to serve a range of fruity cocktails

son behind the bar and the customer, and

Director for Africa, Middle East, South Asia

at the Milan exhibition.

the two benches stretched out towards

and Oceania.

The starting point for the project was the decision to recycle material from

the rest of the exhibition like open arms

About AHEC

welcoming the guests in.

Wallpaper’s

At Leclettico, the Tulip Bar was

The American Hardwood Export Council

Workspace exhibition in 2013. ‘Octopus’,

brought to life with the bar equipment,

(AHEC) is the leading international trade

designed by Adam Khan and built by

brightly colored food, juices and the

association for the U.S. hardwood industry,

Adam Kershaw, was a series of striking tim-

crowds of people eagerly awaiting their

representing the committed exporters

ber walls made of contrasting dark heat-

drink. In the true essence of Handmade,

among U.S. hardwood companies and

treated with raw light-colored tulipwood.

Carl Turner worked closely with fabricator

all the major U.S. hardwood production

The installation was immensely successful

Adam Kershaw to finalize the design.

trade

and was subsequently re-used for nine

Adam’s role as the fabricator was to find

worldwide

other exhibitions and events including

a simple structural solution to working

American hardwoods in over 50 export

Wallpaper’s Handmade exhibition, Inter-

with

dimension.

markets, concentrating on providing

zum Cologne, BULO’s showroom, Woo-

“Tulipwood is very strong for its relatively

architects, specifiers, designers and end-

dEXPO in Belgium, 100% Design, Timber

light weight and thus was the perfect

users with technical information on the

Expo, the Wood Awards Ceremony, 1205’s

material for this project. The Tulip Bar

range of species, products and sources of

show for London Fashion Week and Eco-

combines the natural and heat-treated

supply. In addition, AHEC also produces a

build. This year’s Handmade exhibition

American tulipwood; the random mix of

full range of technical publications.

ran at the Leclettico, Via San Gregorio 39,

the two colors of tulipwood tricks the eye

Milan.

and emphasizes the transparency and

AHEC’s

collaboration

for

only

one

timber

associations.

AHEC

programme

to

runs

a

promote

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Happenings

GEETA ALUMINIUM inaugurates new SHOWROOM Geeta Aluminium, a flagship company of Geeta Group of companies primarily engaged in the domains of marketing, distribution and fabrication of aluminium windows and doors has opened its fifth showroom at Charni Road, Mumbai .

T

got a new showroom that shows off our

door along with aluminium solid

good use with a number of new business

sheets and was inaugurated by five of the

enquiries. The opening of this new show-

fabricators who have been loyal customers

room will serve as a one point contact for

of Geeta ever since 1964. The opening

our fabricators, vendors to book and place

also saw renowned architects and interior

orders. Such a showroom opening will

designers like Zahir Cassum from Talati

enable people to come and understand

& Panthaky Associated Pvt. Ltd., Nimish

the benefits using a good aluminium

Shah from Sanjay Puri Architects Pvt. Ltd.,

system window specially having them

Rohit Mankar from Parallax Design Studio,

installed before the monsoons kick in.”

he showroom consists of a range of aluminum system windows and

latest products and it’s already been put to

He further added, “Considering the

Prashant Mewada from Oberoi Realty Limited and many others.

Kushal Bajaj

total market for aluminum doors and win-

Targeted at building professionals,

sq ft, Geeta Aluminum provides solutions

dows stands at 12,000 cr, system windows

interior designers, architects, fabricators

at competitive prices for the fenestration

and doors stand at 6000 cr. Owing to the

and home owners, the company’s new

industry and provides customers the best

exponential growth in the aluminum seg-

windows are precision-engineered to

in-class Indian designs which are at par

ment, we have decided to expand our

counter wind loads up to 2 kPa, a com-

with international standards. The facility

retail presence with the launch of this new

mon problem faced in high-rise buildings

is expected to prove particularly popu-

showroom at Charni Road and further

during extreme weather conditions. They

lar with, enabling architects and interior

plan to capture the Indian market with the

can also withstand the brunt of heavy

designers to judge the quality of materials,

launch of atleast 20 showrooms across 8

monsoon showers and provides complete

design and manufacture at first hand.

-10 states in the next three years.

sealing to ensure a noise & dust free home.

On this occasion, Kushal Bajaj- Execu-

Priced in the range of Rs 350 to Rs 1500 a

tive Director, Geeta Group, said, “We’ve

www.geetaaluminium.com

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PACING WITH

TREND

Design Matrix was invited by Hi – Macs and the Decorex team to look at recent trends prevalent in the interior industry and understand more on how a natural acrylic stones can be used in different applications.

D

esign Matrix team were honoured

Dimple

to be present on this event recently

Dimple stands for re – inventing notion of

held at Sahara Star, Mumbai.

masculinity. Deep colurs like dark khaki, gray,

Renowned

architectural

firms

from

beige and brown fall under Dimple. Luxuri-

Mumbai were present on this occasion, to

ous black metal and gold are the materials

get a clear understanding on Hi – Macs, a

under this category. The monochrome pat-

solution manufactured by LG Hauys and

tern creates an ultramodern space.

disturbed by Decorex Solutions.

The concrete collection is the new

Good design needs a material that

launch in this category. This can be used

can cope with everything andLG Hausys

widely for kitchen top and island table,

Design Centre, believe that this product is

bathroom, information desk and bar table.

versatile just because of their research and analysis. They are proud to say that they

Zest

work with leading designers Alexandro

Filled with delicious inspiration, Lemonade,

Mendini, Karim Rashid, Anya Larkin and

ash rose, illusion blue, sun orange, ivy and

Vera Wang.

poppy red are the colours under Zest. With

On this occasion the Hi – Macs team

this colurs one can ever recollect the cap-

explored the 2014 trends, Lets know the

tured moments, colored routine and add

same:

in unexpected harmony. The Combina-

Infuse

tion of colors and motifs, piques curiosity

Infuse inspiration means a space that is

and expectations with the desired environ.

complete by human presence. The colour

It chases away the blues with an injection

scheme here revolves around unpro-

of positive and healthy energy. The Sparkle

cessed wood, white and Emerald. Under

collection by designer Karim Rashid adds a

Infuse the materials like Rubber sheet, latex

glamorous and abundant look with it micro

skin clear skin and satin finished glass fall

chips and glittering pigments. Under this

in to create an aesthetic appeal to create

one will be lured by sparkle lounge chair

ultimate cozy space.

Sparkle Krib, 2014 Milan Fair.

The Modernistic collection is the new

The event was a great exposure to the

product range under infuse. One can make

design community, present on this event.

use of this range for kitchen counter part,

It was a wonderful experience.

Bathroom Interior, Restaurant table and partition purpose.

enquiry@lghimacs.in/ sales@lghimacs.in JULY-AUGUST 2014 • DESIGN MATRIX 121

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26-06-2014 20:30:18

Event report Prateek Chaudhry, Gauri Khan & Heinz Klier

Signature line by

Gauri Khan

Gauri Khan, wife of Bollywood superstar Shahrukh Khan and mother to his three children, aims to unleash her untapped creative personality by launching her own signature line of designs under The First Ferry.

G

auri Khan announced her future

architecture, landscape design, yacht inte-

This sophistication is further seen in her

vision of her alliance with The First

riors. The Gauri Khan signature line will

designs irrespective of the medium she

Ferry a Dubai-based design house

comprise furniture, lights and chandelier

chooses to express it in. Gauri Khan for The

collection by Gauri Khan.

First Ferry brand has been conceived to

with a presence in London, Singapore and New York known for their cutting-edge

With a long-term vision for her brand,

cater to the global audience. We are relent-

style and classy designs at The Oberoi,

she says, “I could possibly design jewellery,

less in our pursuit of making Gauri Khan for

Dubai. With her own inimitable taste in

bags and shoes under my signature line a

The First Ferry an international signature

both fashion and interiors, the association

year from now. I have a dream for this sig-

line which will signify the richness, the

between Gauri Khan and The First Ferry

nature line and design is my passion. There

elegance and sophistication that both the

is a perfect blend in synergy of mutually

will be no limit to the possibilities of the

brands embody”.

creative pursuits.

extension of my brand with The First Ferry

Heinz Klier, the new Group CEO of The

because the future plans are all drawn out

First Ferry who is also the former Manag-

with a clear vision”.

ing Director of Swarovski Middle East said,

Gauri Khan’s designs will be for highend luxury clients who are connoisseurs of the finer things in life. She prefers not

On this occasion the founder of The

“I feel that the future of Gauri Khan’s signa-

to limit her creativity to only designing

First Ferry, Prateek Chaudhry added, “Gauri

ture line will sparkle under the patronage

homes but also cafes, restaurants, offices,

has a personal style, which she has devel-

of The First Ferry.”

retail, spas and all other kinds of spaces.

oped over the years – a style that is as

With this venture, she will be involved in

real as her and very innate to her being.

www.thefirstferry.com

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Reason to

Celebrate

Classic Marble completes 20 successful years. The pioneer in Indian marble space, the company commemorates presence in over 40 countries and 5 continents.

C

lassic Marble Company (CMC) the leader in the Indian market for allied products in the category of stone

manufacturing & distribution – has several reasons to celebrate! The company has completed two decades of successful and phenomenal achievements and the list of its achievements is huge. Going down memory lane and reaching one milestone after another together, the Directors, Stakeholders and all 1000 employees of the company have traversed several journeys with ups and downs and reached its 20th year with a range of feathers to its cap.

The salient features of the pioneer brands’ achievements are to be the first company to be taking the initiative to expose India to a wide range of imported natural marble, all under one roof. And then introduce to the Indian markets the concept of engineered stone – marble and quartz from the Italian markets. Being a country with immense loyalty to natural stones, the company took to numerous marketing campaigns to highlight the benefits of engineered stone. And this wave of engineered stone usage was taken to a complete new level with the company’s launch of India’s first conceptualised engineered stone – Kalingastone – Italian Design in 2009.

On this occasion, Amit Shah – Director, Classic Marble Company expressed his delight by saying that, “Our objective and aim at CMC has been to make it an omnipresent brand in India and internationally.

And with the various milestones that the team has achieved over 20 years, it makes us all feel very proud of ourselves and all our products that we have under the brand CMC. At the same time, we can assure that this endeavour will continue .” www.classicmarble.com

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T C U D O R P

H C N LAU s s by Durian have broad designer c serie si u m n ria u D ith w ve lo ush sofa in a-pl ultr ll The .

Fa time r, want to possess at any given sound sofas have inbuilt speake sofa series is what you would a edge. The Ultra comfy sound den panel legs give it an extr an ultimate stand class apart. The full woo e piec the es mak s. This series of music sofas is that litie dles faci er han nectivit y and many oth con th too Blue iPhone, and and k rge doc cha ne and ment. One can dock a USB por t, SD card, ipod / ipho ign, comfort, utility and entertain des t grea of tion bina com a e plated legs. entertainment sofa which is r room with music, M.S. Chrom connect via Bluetooth to fill you one can use memory card or ww w.durian.in

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Pergo launches 2014 collection

g nks and Tiles and is movin Pergo launches Vinyl Pla up ing t areas as well. It is com ahead to get floored in we i.e. els igns in two quality lev with fourteen different des ge products in Optimum ran Optimum & Premium. The ich wh , Glue down laying system belong to Class-33 with m miu l areas and Class-32 Pre is preferred for commercia n fectFold TM 3.0 installatio range products have Per l use. It is easy to install and system, made for residentia face ) coating over the top sur durable, PUR (Polyurethane and hst so tough that it can wit makes Pergo Vinyl flooring beautiful. years of use and still look ww w.pergo.com

Soft Furnishings from Si dd

harth By MKC

Siddharth by MKC, the des igner label of Interior des igner, Monika Kamal has furnishings for the discer launched a range of luxury ning elite. This collection sof t in par ticular has been lau home furnishings as well nched considering the late as the comfor t of the use st tren d in rs.

The collection is inspired by hardly seen any where and lace and lazer cut leathe is the latest amongst the rs wh ich is upc oming designs. Select fab or a pat terned fabric in brig rics of velvets, chenille’s, ht hues of black, golden tex tured , beige, off white, grey hav e been used in designing collection. Fabrics of hom this beautiful e accessories are skin frie ndly with a sof t feel & com for table to use. ww w.monicakamalcollec

tion.com

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Virage bath collection

by

Brizo

that provide ludes a full suite of fixtures The Virage collection inc ge ran The . for the homeowner luxury and customization lavator y, unt mo ll wa tor y, two handle comprises wide spread lava wer sho rain unt s, wall and ceiling mo four hole roman tub filler ge Vira The s. trim r Thermostatic showe heads and TempAssure® a h wit kel, Nic d le in Brilliance® Polishe bath collection is availab - to ror mir a and ting s – including ligh complete line of accessorie h. bat ire throughout the ent carry the distinctive design kiran.singh@deltafaucet

.com

Cabinets and Wardrobes by

Great Eastern Homes

The Great Eastern Home presents its exclusive range of Cabine ts and Wardrobes.

This range consists of Cla ssical European Hunting Cabinet, Classic al Italian Cabinet, Burmese Colonial, Classic al Chinese. These Stylish Wardrobes and Cab inets have been crafted to per fection and are available at The Great Eastern Home . These Wardrobes and Cabinets designed by The Great Eastern Home are made with the highest quality Burma teak wood.

This range is an amalgamation of insp irational ideas, innovative design and exp ert execution. ww w.thegreateasternhom

e.com

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GLOSSARY IFC: FINfloor Laminated flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel: (022) 26187132 / 26131442 Email: flooring@mrjgroup.in

Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072 Tel: (022) 67837777 Email: info@ebco.in www.ebco.in

Pg. 2: LG Hi-Macs

Pg. 7: Geeta Gallery

Pg. 46: FO AID 2014

Geeta Aluminium Company Pvt. Ltd. D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai – 400072.

Mob : 09930806685 www.geetaaluminium.com

foaidindia@gmail.com

Pg. 8 & 9: Durian Chairs Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in

Pg. 11: Uniply Elementz Decorative Veneers

New Patel Sawmill Group 204/B, Vertex Vikas, Sir M V Road, Andheri (East), Mumbai – 400069 Tel: (022) 26833377/0952 Email: decorexsol@gmail.com

Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010.

Tel: (044) 26605995 Email: info@uniply.in

Pg. 3: Belvnus Deco

Pg. 13: Uniply Engineered Veneers

Belvnus Art Deco Doors LLP Siddhivinayk Bldg., Harridans Nagar, Borivali West, Mum – 400 092.

Mob: 9920743797 Email: belvnusartsales@gmail.com

Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010.

Tel: (044) 26605995 Email: info@uniply.in

Pg. 4 & 5: Uniply ATS Plywood Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010.

Tel: (044) 2660 5995 Email: info@uniply.in

Pg. 6: Jalaram Corporate Ad 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com

Pg. 14 & 15: Le Cdeor MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel : (022) 26187132 / 26131442 Email: artifacts@mrjgroup.in

Pg. 16: Concept Dekor Surface Dekor (India) Pvt. Ltd. Abdul Satar Lakdawala Comp., Jogeshwari-Vikhroli Link Road, Jogeshwari-East, Mumbai – 400 060 Tel: (022) 28242424/28362424 Email: surfacedekor@gmail.com

Pg. 47: Travette Engineered Hardwood Flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel : (022) 26187132 / 26131442 Email: flooring@mrjgroup.in

Pg. 111: Infinite Mega Show 2014 Pinnacle Promotions Tel : (0422) 2456996

Pg. 118: India Furniture Expo 2014 Introduction Trade Shows Pvt. Ltd. Email: info@infairs.com www.infairs.com

Pg. 123: UBM-INDEX Trade Fairs marketing@ubmindexfairs.com www.ubmindexfairs.com

IBC: Jalaram Veneer • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400 053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com

BC: Durian Office Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in

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