DM Nov Dec 2014

DESIGN MATRIX • NOVEMBER-DECEMBER 2014

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

November-December 2014 VOL. 5 • ISSUE 1 • `100

4

TH ANNIVERSARY

Anil & Amita Salian

As designers we have to keep pace with the changing needs of the industry with respect to work environment and technology.

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PEOPLE • LIFESTYLE • DESIGN • INTERIORS

September-October 2014 VOL. 4 • ISSUE 6 • `100

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

Achal Kataria

Niroop & Rupana Reddy

“AKA is synonymous with Healthcare, Hospitality and Embassy buildings.”

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July-August 2014 VOL. 4 • ISSUE 5 • `100

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S ’ R O T EDI N O T E

H

ope each one of you enjoyed and had great fun this Diwali !

Celebration has always been a major part of our Indian culture and in a festive mood, I am thrilled to announce that Design Matrix is now four. So are you ready for the Design Dhamaka? Then here we have a Cover Story on a sober personality, Ar. Anil Salian and cheerful Amita. We converse about architecture and interiors spaces, right from a corporate office to a residential space; a retail outlet to a welcoming hospitality space; the brainstorming ideas and hard work a designer puts in while creating a lovely and lively space.

Design Matrix has created a benchmark in the interior industry by featuring projects across the globe. The exclusive residential projects, showcased in this edition have been selected with an eagle eye from different parts of our country and it defines the versatility of our culture and the lifestyle. Though most of us live in a surrounding that is modern and adore our tech savvy way of living; we still strive to enjoy the bliss of nature. Imagine a home among the Mango trees and this is not a dream, but a reality ,our Leisure Design is the perfect example. As we are discussing about harmony with nature, let me ask a question to our readers, how many of us have ever thought of indoor gardening and this is a real fun exclaims Avni Sejpal. Her secret mantra will certainly evoke this new leisure pursuit in you!

I am certain that our readers will enjoy reading the International projects and an interesting Global Eye. I had a great time networking with the A+D community at FO- AID and UBM Index Trade Fairs this year and have lots of news to share . With the approaching New year, we welcome your ideas to make our forthcoming New Year Edition better as there is always a scope of betterment, isn’t it?

Catch you soon with the next Edition !

Marilyn Madathil www.designmatrix.co Now follow us on www.facebook.com/DesignMatrix.DM Now follow us on http://twitter.com/DesignMatrixMag

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CON TEN TS 18 DESIGN MATRIX • NOVEMBER-DECEMBER 2014

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22

96

COVER STORY

weekend home. pg 64

ASA discusses about ideal space design – we explore the design mantra behind home, office, hospitality and retail spaces in detail… Read. pg 22

The two projects from different parts of India, has a new story to say… pg 68

RESIDENTIAL DESIGN

GLOBAL EYE

CONVERSATIONS

GE is back after a short hiatus. Global Eye has taken the task of featuring different products that fit in category of aiding wellbeing and will continue do so in different editions. pg 46

A Unique Brand Flex Stone will add aesthetics to any décor. This conversation will answer all your queries. pg 76

DESIGN PEDAGOGY The students of MIT ID share their overall experience at UBM Index Trade Fairs. pg 53

a lavish apartment at Dadar for a nuclear family. pg 96

INTERNATIONAL We bring in great design centric projects for the lovers of international styles. Hope you like it! pg 100

DESIGN CORNER

CREATIVE IDEAS

Designer Tejas Mistry share his design insights that are contemporary, yet rooted in this country’s culture. pg 107

The ‘Y’ gen of Nirmala Niketan Polytechnic displays their hidden talents in the form of accessories and furniture pieces that are simply alluring. pg 80

Hacker an elegant kitchen solution is just a few miles away. pg 113

ZOOM IN

PRODUCT DESIGN

CORPORATE DESIGN

INSIGHTS

Avni Sejpal shares the secret of indoor gardening with her product Masalyu and the two inspiring international designs. pg 57

Feel big in a small office space! pg 83

HOSPITALITY

Know about British Columbia, Canada’s, and the world’s largest exporter of forest products. pg 114

Welcome to Hotel Tulip Inn Sun Court, Ahmedabad, and feel the perfect ambience of a home away home! pg 87

Something new has happened! pg 115

ARTY TECHTURE Hamir Smart Architects create an elegant 2BHK apartment in Mumbai city with a simple straight line, modern style and aesthetically pleasing design. pg 60

DESIGN ASPECT

EVENT REPORTS

Harwinder Matharoo talks about decorating Hardware Store Architecture, all over India. pg 92

The current news from the world of design will excite you. pg 117

DIMENSIONS

Enchanting products, just for your décor! pg 122

LEISURE DESIGN The passionate team of Uneven, Vadodra creates Morning Glory, a perfect

HAPPENINGS

NEW PRODUCTS Interior Designer Hasmukh Gajjar designs

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PEOPLE • LIFESTYLE • DESIGN • INTERIORS

September-October 2014 VOL. 4 • ISSUE 6 • `100

Achal Kataria

ERRATUM FOR SEPTEMBER-OCTOBER 2014 ISSUE

“AKA is synonymous with Healthcare, Hospitality and Embassy buildings.”

Design Matrix_Sept-Oct14.indb 1

The email id of Grandeur Interiors was misprinted in the products section. The correct id is www.grandeurinteriors. com 30-08-2014 13:07:04

We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages.

Please email to: editor@designmatrix.co or write to Design Matrix, MRJ Creations Pvt. Ltd., C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.

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INBOX

I really enjoy reading Design Matrix and

like to see more interesting products in the

especially the Cover stories. I should say, they

forthcoming issues.

are well presented and not only talk about

Anju Sharma Gurgaon

different spaces or designers but also the view points on different day to day matters that surrounds us. The interview is presented

A home is where the heart is and I am primarily

in a concise manner and the projects part is

interested in residential works featured in

just stunning.

Design Matrix. All the prime area of the

Ketan Thatte Mumbai

home is explained with details, supported by beautiful images and this makes DM different

from others. Every issue, I come across new I liked the cover story on Achal Kataria and

designers and I am glad that your magazine

the wide array of designs they work on simply

gives chance to young designers along with

mind blowing. Every story is unique in its way

the well known ones.

and I should congratulate the entire team for

Anupama Rathod New Delhi

the efforts they put in each elegant issue.

Priya Bapat Nashik

I am a student and I find this magazine full of

information and creative ideas. I like reading

It is indeed interesting to see the works

all the articles as they are descriptive and

of students in your magazine. It not only

pictorial. Eagerly awaiting the next issue!

encourages them but also boost their

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confidence. Hardly, I have seen other interior publications doing this and being a professor, I thank Design Matrix for this initiative.

Design Matrix is unique in its way, yet I feel

Prof Rajaram Pune

a new section showcasing international projects needs to be introduced. I wish DM

I am an interior designer and my prime

team great success and hope that it reaches

interest is to know more about products.

great heights.

Joyita Mendez Goa

Right from furniture to accessories, Design Matrix showcases great products. Would

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DESIGN MATRIX

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PEOPLE • LIFESTYLE • DESIGN • INTERIORS

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July-August 2014 VOL. 4 • ISSUE 5 • `100

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• Celebrate with your favourite designers.

• Enter different spaces- residential, luxury,leisure and lot more • Design centric projects across the globe.

• Offering a design platform to students ( next -gen designers)

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Design

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

“We introduce lot of green pockets We and spaces inside are pace the building”

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ndb 1

6/26/2014 7:40:52 PM

Ar. Rohi

adaptive ni Mani with globaand keep l trends.

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30-04-201

4 22:49:46

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Cover story

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CREATING INTERACTIVE SPACES Thoughtful design begins with a clear understanding of the client’s concerns, lifestyle, and goals. Anil Salian & Associates (ASA) have established their niche in the design world with thoughtful, original and contemporary designs, conveying a sense of humanism and purpose, while fulfilling the requirements.

Ar. Anil Salian and his partner Amita Salian converse with Design Matrix about their realistic design considerations and excellence.

Words: Marilyn Madathil

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DM: What inspired you to choose architecture as your career?

space for Qantas Airways and grabbed the

projects, which are known for their design

chance to design this fabulous office proj-

excellence. Our forte lies in creating spaces

Anil Salian: My zest for sketching trans-

ect at Shakar Bhavan. Impressed with the

ranging from Commercial Offices, Soft-

formed me into a person with better per-

interiors of this space, Citibank, who were

ware Development Centres, Banks, BPO’s,

ception. Architecture is a combination of

located in the same building, approached

Laboratories, Factories, Residences, Restau-

Art and Engineering and my passion for

us and since then, there was no looking

rants, Resorts, Retail Spaces–Hypermarkets,

drawing inspired me to choose architec-

back as we received offers to design large

Shopping Malls and Speciality Stores. As

ture as my career. After my twelfth grade,

office spaces from MNC’s.

designers we have to keep pace with the changing needs of the industry with re-

I enrolled at the Academy of Architecture,

DM: How would you define the Design Philosophy of ASA?

spect to work environment and technol-

worked for a year each with two reputed architectural firms in Mumbai. I started my

AS: We believe in providing design so-

been rapidly changing, prompting design-

architectural practice in 1987, with a thrust

lutions that are functional and create a

ers to be creative in trying out innovative

to set off an own design entity. It began

unique identity for the client, based on

design concepts to adapt to the change.

as a partnership firm with a close friend of

their company’s philosophy and its opera-

mine, who later migrated abroad and my

tions. I must say, our team of spirited archi-

journey continued single handily with a

tects, designers and consultants are known

DM: How demanding is your profession?

bright vision to create marvels, changing

for their technical and architectural innova-

AS: Architecture is a challenging profes-

the perspectives of the design world.

tion as well as their subtle and sensitive re-

sion. Modern buildings are an integra-

lationship to their context and the natural

tion of innovative construction methods

DM: Your first break...

environment. Our unrelenting attention to

and latest engineering technologies. It is

AS: Luck is what happens when prepara-

quality and detail, selection of materials

a collaborative effort of various specialist

tion meets opportunity; we won a design

and finishes along with a strong customer

consultants working towards a common

competition held for designing an office

oriented process have helped us to create

goal of achieving design excellence and

Mumbai. Soon after graduating in 1984, I

ogy. Corporate office work spaces have

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MVM Educational Campus, Andheri, Mumbai

creating landmarks. The fact that buildings

key to the success of any project. Clients

as they understand new concepts and are

consume almost 60-70% of energy on our

are well informed ,have travelled extensive-

quick to accept them. It is important to

planet has put an additional responsibility

ly and seen the best around the world.The

understand the clients requirements and

on architects to design sensibily and con-

internet has also exposed clients to latest

preferences, so that they feel calm and

serve energy. The last twenty years, the

materials, architectural styles and construc-

comfortable in their own living spaces, de-

profession has witnessed major changes

tion methods. Architects, at times, do have

signed by us. Sometimes, a client demands

with respect to, the changing role of the ar-

to guide their clients, when their demands

an opulent ambience at a reasonable cost

chitect, use of automation in architectural

get unreasonable with regard to architec-

and then, it is our skill as designers to un-

offices, new materials and technologies,

tural styles and materials to be used in the

derstand the brief and create a space that

competition from foreign architects de-

Indian context. It is an exciting phase for

is classy and sophisticated. I would like to

signing projects in India, concerns about

us, where we have to balance between

share my experience with a client of mine

sustainibility and energy conservation etc.

various challenges that we encounter dur-

who wanted her daughter’s bedroom with

We have adapted well to these changes

ing a project and yet, at the end of it, are

the theme of a Princess. My role as a de-

and look at the challenges as exciting op-

expected to create a masterpiece.

signer was to create a story board, which would bring in the grandeur and so I used

portunities for innovation and creativity.

DM : Amita, do you agree with Anil on this?

the shades of black, fluorescent Pink , Silver

Ami: Certainly, clients are knowledgeable

and materials used created the ambience

AS: Today, competition has increased and

and aware of the latest trends and fashion.

and the feel, which was well appreciated

time, cost and quality have become the

I find it easier to interact with such clients,

by the clients and that is important.

DM: Are clients today more demanding?

and Crystal in this royal bedroom. Colours

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DM : Do you teach at any architectural institutes?

read Design Matrix.

AS: Yes, at Academy of Architecture, Mum-

achieve your goals. The feeling of satisfac-

DM: Would love to know about your children and you said your nephew is also an architect?

bai. I do guide students of the 4th and 5th

tion and a sense of achievement is more

AS: Our elder son Shiv is pursuing Interior

years in their Design Dissertation. I thor-

important than materialistic gains. Keep

Design, and Adit is in tenth standard and

oughly enjoy mentoring the young minds.

your eyes wide open, as anything can turn

wants to be a Pastry Chef. My nephew, Chi-

I love sharing my knowledge and experi-

to be an inspiration – be it a flower or a

rag Karkera is an integral part of our firm

ences with the young generation.

tree, as design is your way to communicate

and he handles some of our major clients.

and respond to nature. Information is the

He is passionate and takes pride in his

key, keep yourself updated with the latest

work. He has been responsible for design-

in architecture and related fields.

ing some of our award winning projects.

DM: Share in your mantra of success with the students who

AS: Work hard and be passionate, to

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Castrol India Ltd, Silvassa

DM : Amita what is your magic of close knitting your family...

Ami: We try and spend quality time with the kids. As they grow older, their schedules are more hectic than ours. I insist on having at least one meal together,which is normally dinner, and a yearly vacation with just the four of us.

“My nephew Chirag Karkera is an integral part of our firm and he handles some of our major clients. He is passionate and takes pride in his work.”

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Design Magic Architecture has to respond to the location of the site, vegetation, climate and materials. Built form that is sensitive to the culture and site creates an identity and becomes sustainable without much extra effort. Controlled use of glass, shading devices, internal courtyards, use of earthy materials/ colors, landscaping and energy saving techniques are elements that ASA employs while conceptualizing their projects. Let’s enter different spaces !

Caption here

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A Homely Touch Ar. Anil loves creating welcoming interiors for residential spaces. With Design Matrix, Anil reveals the secret behind creating a home sweet home. He strongly feels, “Residential interiors need to reflect the personality of the owner as they need to ‘feel at home’ with the design. Houses need to have a calming effect and a bring a sense of joy to their lives. Use of natural materials, textures and abundance of natural light help create the feel.”

Apartment, Mumbai

RESIDENTIAL

Apartment, Mumbai

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HOSPITALITY Inviting feel We ask Anil, how is hospitality design unique and he says, “Hospitality design has to respond to the location and the category to which it caters i.e. business or leisure. It’s about creating an ambience for guests where they feel comfortable and relaxed and can experience the culture of the region and enjoy the high points of the location. Creating the right ambience and a feeling of luxury along with good service are key to their success. ASA has designed projects for the Taj and Sarovar Group of Hotels.”

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Taj Hotels, Stir, Gateway Hotel, Bengaluru

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ASA creates a cozy Executive Suite at Host Exhibition. The warmth is added in this space with wooden finishes. Indeed a perfect space with all the elements required for an ideal suite - Sit on the couch and watch Tv. Read or write on a comfortable table or enjoy siesta on a comfortable bed.

Executive Suite, Hosts Exhibition, Mumbai

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CORPORATE

Lanxess India Pvt Ltd, Thane

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BNP Paribas Securities, Worli, Mumbai

Work Space Corporate office design concepts have changed over the last two decades with the advancements in computer, mobile technology and miniaturization of gadgets. Collaborative spaces ,hot desking, shared meeting enclaves, break out areas and ‘walls that talk’ are new trends in office design. Clients are beginning to realize the importance of providing such spaces to improve efficiency and create a feeling of well being. ASA has been successfully implementing these concepts in their projects for clients like Atos, Citibank, HSBC, BNP Paribas,Lanxess etc.

Lanxess India Pvt Ltd, Thane

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A welcoming entrance of a office space with a welcoming reception area and waiting area makes this office an ideal space. ASA creates spaces understanding the needs of the client. Be it a office, a home , a leisure space, ASA adds in a classy and sophisticated feel.

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Atos India Pvt Ltd, Malad, Mumbai

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RETAIL

Shoppers Stop Ltd, Departmental Store, Vashi

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Shoppers Stop Ltd, Departmental Store, Bengaluru

Shopping Time Retail design is a complex process in which utmost care has to be taken in studying costumer buying patterns, purchasing power, demography, culture etc. to arrive at the merchandise mix. Internal zoning and layout plan of the various departments is crucial to increase footfalls and effect a purchase. ASA has vast experience in the design of departmental stores, hypermarkets and retail stores for leading brands like Shoppers Stop,Hypercity,Raym ond,Crossword,Homestop,Celio etc. www.anilsalianarchitects.com

Ishna Jewellers, Bandra, Mumbai

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Global eye

Wellbeing 1.0 THE NEW MANTRA FOR WORKPLACE DESIGNERS Global Eye is back after a short hiatus.

Words & Images: Harsha Kotak

s designers, we all need a break to meditate, to

A

to prove yourself every minute of every day, not just to

look back and to conceive new ideas. Meditation

your employer but also to the world. In Asia, hectic com-

is one form of relaxation which helps cleanse and

mutes and blurring boundaries between work and life are

soothe our inner self but how many of us are lucky to get

disrupting the harmony that’s crucial to our cultural defini-

that sort of break time? As professionals / students we

tion of wellbeing.”

all spend at least 36% of our day time at a workplace. A

‘Wellbeing’ or ‘Wellness’ are keywords in today’s cor-

research by Steelcase says we spend more time working

porate world and there is no dearth of the so-called ‘Well-

than anything else, even more time than sleeping. So isn’t

ness Gurus’. But isn’t it true that just basic sensibility and

it time we all stopped and gave a thought to this large

some well-designed products can aid wellbeing at work-

amount of time that we spend sitting at our desks.

place?

Globalization is stretching the workday across time

Therefore Global Eye has taken the task of featuring

zones into both night time and sunrise. Research shows

different products that fit in this category of aiding well-

that “economic recession in North America and Europe

being and will continue do so in different editions – with

has reduced headcounts and budgets, turning productiv-

this one being 1.0.

ity into an imperative. Meanwhile, in developing countries,

We all are much more conscious about our health

expanding opportunity and competition mean needing

than what our parents used to be and we have a lot more

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easily available options to stay fit, like easy access to a gym or an option to follow the footsteps of the likes of Baba Ramdev. This consciousness or trend is also seen at many workplaces, where some companies have installed a cycling track inside the office building to encourage fitness or others go for the trendier lunch-time option and get portable hot-pods for yoga.

Hot-pod Yoga is catching on – these inflatable heated pods (think bouncy castle but with a flat floor) are designed to practice yoga at an optimum temperature and in a calming atmosphere. The inventors of this product say that “the idea is to step away from the outside world, from mobile phones, emails and the pace of everyday life”. These pods are delivered to office spaces and are easily popped-up in 10 minutes to fit 20 people at a time and can be neatly packed away after use. So this is a clever product that encourages people to get away from their desk.

But what happens when you have a busy schedule and getting away from the desk is not an option? Most of us still end up being at our desk for 8 hours of the day or even more. One might argue that the chairs that we use are ergonomically well designed but being seated for long hours at a desk is considered as a health risk and is now making even bigger headlines.

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Seating for long hours is now stated as ‘more hazardous than smoking’.

This argument has now led to a new era of ‘standing desks’ with a wide range of products already available in this category. Here’s one which caught my fancy, as it not only solves the problem of being seated for long - it can be easily converted from sitting to standing position - but also has many other benefits. The designer’s Fraser Callaway, Oliver Ward and Matt Innes from New Zealand, first thought of this idea (as a joke) when as students, they were repeatedly told by studios “we can’t have interns in our office as we don’t have enough desk space available”. They decided to solve this problem by creating a desk which can be easily carried and used anywhere and named it ‘Refold’.

Refold desk It’s a desk made entirely from cardboard that can support the weight of a person. It’s 100% recyclable, weighs just 6.5kg and folds up in seconds to a self-contained carrycase for maximum portability and easy storage.

The way we work is changing We are more mobile and more connected than ever before, we have the ability to work from almost anywhere at any time, but our workspaces have been slow to reflect this.

Refold’s cardboard standing desk helps to facilitate the modern workflow by allowing flexibility and aiding collaboration.

The potential applications for these desks are endless. They could be used for schools, creative studios, pop-up stores, mobile offices, hot-desking, disaster relief or simply if you want to try a standing desk.

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Standing The desk was designed as a standing desk for multiple reasons. First, research shows that when you’re standing you’re more likely to engage with others, share your ideas and work together. Standing also increases productivity but most importantly creates a healthier work environment. Human beings are not designed to sit in the same place for hours on end.

Research shows that sitting causes irreversible damage.

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I hope these creative products are both enlightening and inspiring and as always I look forward to hearing your thoughts. As I strongly believe that sharing thoughts can ignite a creative fire.

About the Author Harsha Kotak, an alumni of Savannah College of Art & Design, Georgia, graduated with an MFA in Commercial Interior Design, and for the last 17 years has practiced in the US, UK and India. She has worked on many prestigious projects for the White House and Pentagon in the US, as wells as for the US Embassy in New Delhi, India.

Currently based in London, she handles projects across UK & Europe.

Harsha’s hobby of writing took her to the prestigious Oxford University and that’s where the journey of Global Eye began. Her passion to explore the world of design and share her views gave birth to this regular column. She also regularly writes about ‘Global Trends in Design’ for various American publications. harshakotak@designmatrix.co

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Design Pedagogy

MITID

at UBM Index Trade Fairs

Shemal Pandya, a final year student of Interior, Space and Furniture Design (ISFD) at MIT Institute of Design, Pune was the part of the team that conceptualized, designed and actualized the MITID stall at UBM Index Trade Fairs, which was held from 9-12 October, 2014.

He shares their overall experience.

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Students of MITID explain their Design Concepts with great enthusiasm

I

t was the thirteenth day of August; the

two thirds, were filled with dreams and hope

sun was shining bright, hugging us in her

with many ideas of creativity.

warm embrace whilst we indulged in the

Brimming with enthusiasm, we quickly

brazen humour, the raucous laughter, the

formulated a plan of action. Dividing the work

intelligent banter and the delectable gossip

amongst ourselves, we created a schedule

along with a great work load following and

outlining the three phases of deployment-

this defines the life of a final year student. I

conceptualization or creating the idea of the

and my six classmates were asked to attend

stall, design or detailing and materializing the

the assemblage going to be

held, the

idea and actualization or physical fabrication

moment thereafter. Little did we know that

of the elements conceptualized. After intense

in this concourse, an announcement would

brainstorming and idea collation, a theme

be made, which would fill us with emotions

emerged. Someone has said, “When short on

ranging from mirth to dread; for this was the

time, keep it simple silly! “And that’s exactly

announcement that we will be participating

what we did. Clean horizontal levels with flat

th

in the 26 UBM Index Trade Fairs. We were

background and a diffusion of the stall at the

happy and apprehensive as

corner with display of outdoor furniture was

students are

often referred to as bourgeois of the design

concluded from the session.

community and we were given a chance to

While we had breached the nuances and

showcase our skills for the entire world to see.

subtleties of outdoor furniture, we still had to

I distinctly remember, how giddy we felt after

detail it out. Now onto the second phase and

the announcement. One third of our minds

upon our drawing boards, we debated upon

were filled with trepidation at having less than

the ways we could show how varied and

50 days to conceptualize, design and actualize

supple design could be. Outdoor furniture

this show; we had seen the efforts our seniors

has three major components to deal- user

had put a couple of years ago, and they were

behaviour, crowd behaviour and brand iden-

nothing short of tremendous; while the other

tity. Keeping this in focus, we designed three

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Manohar Jhunhunwala presents a collective book on MITID to Prof.Dhimant Panchal

examples of outdoor furniture that reflected

had to work fast and be sure that there was

the same. Catering to the user behaviour of

no time for mistakes. Having splendid wood,

rural and semi-urban clientele, a seating unit

metal and fiberglass facilities in the institute

for Loni Railway Station was designed. To be

itself, which is supported by computerized

fabricated in precast concrete, its main focus

production machines, was definitely a game

was on tackling the cultural and social pat-

changer. Having extensive support from the

terns and habits of the user. Magarpatta Town-

department and workshop experts, we quick-

ship has a central congregation area, which

ly translated our designs into reality. And must

also accommodates quite a few numbers of

I say, what an amazing feeling was it! While we

eateries in the area. Managing crowd is a big

have always been hands on with our approach

challenge, and our second design catered to

to design and have created lots of prototypes

that. Made in steel pipes and fiber reinforced

in the past, we had never created a family of

plastic, the modular design encourages

elements. We had a couple of run-throughs,

groups of people to create pockets of spaces,

and indeed we did hit a few snags along the

thus stratifying the crowd into manageable

way, but how bland would our experience be

units. Reflection is an important technique in

without surprises adding a bit of drama? Tem-

extending brand identity, and the recurrent

pers flared and arguments stuck, relationships

Israeli theme in the architecture of Amanora

were temporarily eschewed, but ultimately,

Mall demanded an abstraction of the David’s

ripples settled.

star. The design in metal rods and wood com-

Finally the day came. The day to send

plemented and extended the existing iden-

everything over to Mumbai; packing had tak-

tity of the space and the modularity of the

en a lot longer than we had anticipated, it is

design meant easy variations to suit the varied

much harder than you think it is! Everything

demands of a mall.

was marked and categorized, lists were ticked

With only a month left to add the physi-

off and off went our models. Next day, our

cal dimensions to our designs, we knew we

team reached Bandra-Kurla complex. With NOVEMBER-DECEMBER 2014 • DESIGN MATRIX 55

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sweat pouring down our brows, we began

we did exactly that. With an overwhelming

the task of setting up our stall. Dust was flying

positive response from everyone who visited

everywhere, voices were raised, people every-

our stall and the escalation of the same during

where were focused and tense; the atmo-

the duration of the fair, it is safe to say that all

sphere was charged with turbulent chaos, yet

the hard work met success. It is true that none

surprisingly everything made sense! It was like

of it could have happened unless we had the

we were working right in Hephaestus work-

unquestionable support and faith of our facul-

shop. A couple of hours before the complex

ty members, Prof. Vasudha Karadhkar and Prof.

was shut, and our stall was set. We are grateful

Amit Deshmukh, our Director Prof. Dhimant

for the Design Matrix’s stall being right next to

Panchal, Dean Prof. Anant Chakradeo, and Prof.

ours, and they accommodated us for on-site

Suryanarayan Rao. Also, anyone and everyone

assembly space requirements.

else who has helped make this happen. All of

The day that I will always cherish in my

us involved in the process learnt how to reach

memories finally arrived. Our stall was inau-

a state of autopoiesis, and created a mindset

gurated by the hands of Manohar Jhunjhun-

that makes us more dynamic in equipping to

wala, Managing Director, MRJ Creations Pvt

deal with surprises and complex interactions

Ltd, heading Design Matrix, who surprised us

of fluctuations. The process led us to be more

by presenting a book containing all the col-

appreciative towards interdependence of

lege articles published till date in Design

various elements, of criticality, redundancy,

Matrix. This kick started our day filled with

adaptation, complexity and hierarchy of the

great enthusiasm and the next three days to

economy and the consumer behaviour in the

follow.

Indian market, and the expectations they have

Our vision while participating in this event

from the budding designers.

was to show the industry what we, the bourgeois are capable of doing good designs, and

www.mitid.edu.in

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Product design

Vertical Garden, Danielle Trophe

GREEN

Therapy

Studio Avni’s Principal Designer, Avni Sejpal brings to you the secrets of indoor gardening.

Hope you try it!

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Watering Can by Aldo

Watering Can from the Copper Collection Design: Aldo Bakker Material: copper Photography: Marten Aukes

S

Vertical Garden, Danielle Trophe

ince childhood, I had a fascination

ritual for my monthly cook offs. The idea

Tin is helpful in digestion, relieving head-

for plants and indoor gardening

of collecting the fresh produce from my

aches and insomnia.

– something that I have inherited

potted plants made the whole process all

The ‘Masalyu’ – Spice Matrix has been

from my mother. I have managed to have

the more enjoyable and therapeutic. This

adapted to encourage storing your freshly

a mini herb garden in my balcony bearing

got me to think about adapting the Indian

picked spices from your herb garden or

potted plants like mint, basil, chilies, lemon

‘Masalyu’.

simply growing your own in one of its

grass, curry leaves etc. Although it can

‘Masalyu’ is a quintessential spice box

larger units. The detachable units are lined

be very challenging in a city like Mumbai

found in all Indian Kitchens that forms the

with pumice stone - an excellent mate-

and one would feel limited by the space

core of Indian cooking. It is a simplified,

rial that manages water drainage, aerates

constraints of the urban environment.

functional and an ingenious geometrical

and prevents root rot. Just remember to

To top it all with extended summers and

circular container that has many cylindri-

never over water and your plants will flour-

endless rains, keeping a viable balcony

cal units that houses a myriad of spices

ish. Masalyu comes in a series of different

garden is not an easy task. But the benefits

used in Indian cooking. Originally ‘Masalyu’

metal combination such as Stainless steel,

that it offers are amazing.

• Filters air and enhances overall air quality.

• Smell of wet soil all year around – big bonus • Pleasing to the eyes • Fresh homegrown herbs anytime.

Apart from the growing herbs and

was made in Kaasu or Brass, this special

Copper, Kaasu and Brass.

copper-tin alloy has been termed- healing

There are many beautifully designed

metal, by Ayurveda, due to its nutritive and

products by other designers, who have

hygiene values. Kansa sharpens our intel-

tried to solve the issue of gardening for

lect, pays tribute to its therapeutic pow-

city dwellers in innovative ways. The beau-

ers. It also has inherent medicinal proper-

tiful designed sculptural watering can

ties of the metals from which the alloy is

by Aldo Bakker will most certainly turn

colorful Petunias in my balcony, I was also

composed. Copper helps in reducing pain,

you in to a gardening enthusiast. Bakker

attracted with the whole herb picking

inflammation and improving hemoglobin.

allows his products to take shape on the

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Masalyu by Avni

case the little ridges at the opening of the container and the spout prevent the can from spilling water. The shape of the pipe is oval, which emphasizes the iconic and graphic character, in resting position.

Danielle Trophe’s ‘Vertical garden’ is a vertical, self-sustaining planter system that harnesses hydroponic technology making indoor gardening for the space Masalyu

constrained urban dweller an easier and exciting possibility. Its function-forward

basis of analysis so that they can question

and aesthetically pleasing design enables

their usage and, where necessary, give rise

people to harness their own green thumb

to new rituals or break existing patterns.

in a modern and exciting new way. Vertical

This astonishing piece is in perfect har-

hydroponics is a soilless method of grow-

mony with traditional and new produc-

ing plants that is one of the most energy,

tion techniques. The Watering Can is very

waste and cost efficient methods in exis-

carefully balanced, and is best positioned

tence. With all these products in the mar-

on silent places like a windowsill. In this

ket, its one step further to integrate green

way, the Watering Can functions as a bor-

and healthy living.

Avni Sejpal

der between inside and outside. Yet, the Watering Can can also be laid down. In this

info@studioavni.com

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Arty-Techture

DEFINING

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COMFORT Hamir Smart Architects create an elegant 2BHK apartment in Mumbai city with a simple straight line, modern style and aesthetically pleasing design.

A

r. Hamir shares his experiences b ehindthe conceptualiz ation of this space. One of the first

priorities that strike one, while designing a home is selecting the optimum furniture and colour palette for the interior spaces.

Hamir and his team were asked to design a home with a mature, aesthetically pleasing and an international design blended in it. With a Canadian education and International exposure, Hamir is successful in creating an elegant blend of furniture and overall space in design.

Living room in this apartment is designed with a very specific ideas and thoughts of being very simple and functional in its use. Hamir adds, “We highlighted certain spaces by using different materials and its texture. We decided to use indirect lights, table lamp shades and floor lamps, as this helped in achieving a much chic look and feel. We highlighted the living area wall by using natural fire bricks, which gave the whole space its character and with the grey wood flooring the space looks more mature and aesthetically pleasing.”

A lot can happen over a cup of coffee,

isn’t it? We step into the other functional space of this house, the kitchen. Though small,Hamir is successful in designing a modular kitchen that needs to be both beautiful and functional. Modular kitchen is designed with Vatrified Tile finish shutters with beautiful chamfered details for shutters. This kitchen is totally functional.

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The bedroom space is the place we recharge our mind, soul and body here, after our hard day’s work. Both the bedrooms of this home are kept simple with wooden flooring and a double bed, with a very minimalistic approach. “Our design philosophy is based on the uniqueness of each project, its particular needs, location and placement within the urban fabric that generates a quality distinctly of its own. A good design improves the quality of urban as well as social life and we the architects play an important role in this development,” adds Hamir.

Know the Designer Hamir Smart established his practice as an architect and designer in 2004 after completing his education from Canada.

As project architect, he is accustomed to dealing with institutions, corporations, and private clients. Many clients have repeatedly approached him for their new projects, which is a proof of client satisfaction, his professional competence and ability in dealing with client needs and goals. He is involved in many urban projects with Mumbai city such as Water Transport, Overhead Rail Transport, Aviation, etc. His practice also involves a variety of architectural and interior projects, such as auditoriums, theatres, schools and private residences. www.hamirsmart.com NOVEMBER-DECEMBER 2014 • DESIGN MATRIX 63

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Leisure Design

IN THE MIDST

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OF NATURE Morning glory defines a perfect weekend home to sit back, relax and feel the essence of nature among the mango trees.

Feel the bliss and breathe fresh in this comfort zone, designed by energetic, passionate team of Uneven, Vadodra Shourya Patel and Dexter Fernandes

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A

n exhilarating site of mango orchards was assigned to build weekend villas. Though it was a challenging task, the young designers Shourya Patel and Dexter Fernandes, Founders,

Uneven, Vadodra took care that no tree was damaged and no built mass hindered the growth of the trees. The architecture of this weekend home is open to light and air. Both the interiors and the exteriors are smartly connected with the tune of nature.

The ground floor includes a formal living room, family sitting, kitchen, dining and a bedroom. The open plan of the home connects one to the swimming pool and the garden. The first floor has two bedrooms and an open terrace overlooks the club house.

There is a fresh take on the interiors that captures the magic of living. It is sophisticated but down to Earth at the same time, naturally free from any visual distraction that welcomes the flow of activity as the host extends warmth and hospitality to their family and friends. The interior opens to the sky with large glass openings and a huge skylight to reflect upon. The dining, a double height area, is designed unusually with bench sitting rather than chairs to give the feeling of a casual outdoor picnic. The overall colour palette has been kept balanced with whites, blues and browns to achieve natural order, calm and tranquillity.

About Uneven As the name of the firm indicates the designers of this firm boasts of being different and uneven, yet together to create a balance!

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The founder architects Shourya Patel and Dexter Fernandes incepted Uneven in 2007. ‘No limits’ being their buzzword, these designers strive to achieve something new and elusive. With architecture and interior design,their repertoire includes designing wedding sets, exhibition stalls and various events. They believe in their processes and ideas. Elaboarting further, Shourya & Dexter says, “We are in love with the work and the projects we do. No efforts are spared to get the right feel to the project. We bend backwards to help our clients achieve their desired results.

We also do not compromise to make our clients happy, and if required defend our ideas with passionate zeal.” www.uneven.in

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Residential design

ENTICING DECOR

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A feel of harmony between unconventional artistic tastes with modernity translates the house interior designed and decorated

by Rubina Chadha into a comfortable inviting home.

P

rofessionally qualified as a journalist with Post Graduate Diploma in Journalism, Rubina always had a keen interest in home setting. To give a professional touch to her hobby, she did a short term course from

National Institute of Design, related to designing of furniture and established “Home Works”, Chandigarh; the designer furniture and interior service solution, which specializes not only in the designing of decorative accents, furniture and furnishings, but also in providing astonishing space concepts that can mesmerize you for long.

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In a recent venture, spread in an area of 500 sq. yards, Haryana, she stayed away from absolute minimalism and blended into the excessive maximalist surroundings, pertaining her choices between absolutely modern, traditional or classy in such a way that whole house exhibits a look and feel of something being a fusion of modern and traditional. The client wanted a dwelling, which will act as the havens of comfort and luxury; a space to unwind after a hard day’s work, a breathing decor reflecting a regal touch and opulence.

The house plan consists of a small foyer area, which leads to living room on one side, while the other side opens 70 DESIGN MATRIX • NOVEMBER-DECEMBER 2014

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in lounge and dining area along side the

master bedroom along with mirrors done

kitchen. This area further extends to the

in gold leafing on one of the walls over a

other side to master bedroom, children

beautifully crafted teak wood chest; opu-

room and a guest room along with a small

lent looking curtains and wall paper lend

prayer room. As per the client’s preferenc-

the room a rich an royal look. The children’s

es, Rubina ensured that each room writes

room gives a distinct character of being

a different story. The uniqueness of décor

quirky and energetic and that is ensured

differentiate each room from another in

by using applique work on the curtains, a

a way that without anyone telling would

hand carved back lit tree in teak wood and

give an indication of who is the occupant.

beds coordinated with the décor style of

The foyer area invites one to the house

tree and the curtains.

with a beautiful console and wall hung

All the pieces of furniture, be this be

mirror made with mother of pearl, glass

sofas in the living room, beds and all other

and Swarovski. The mirror done with silver

pieces of furniture of bedrooms, dining

leafing, mother of pearl adds a gorgeous

table and chairs, window dressings, deco-

and grandeur appeal to the living room.

rative accessories, wall mirrors, consoles,

Formal yet contemporary lounge experi-

lamps, bed spreads, cushions and many

ments in terms of design and patterns on

other house accessories used are custom

the walls, whereas the golden touch in the

designed and in house made by Rubina in

“The master bedroomhave reflection of opulence with simplicity. So, special elements like gold leafing and mirror were used to reflect the same.”

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her design studio. The colours, textures and all materials used has been chosen according to the mood of the area and preferences of members of the family.

The flooring is all done in White Italian Stone, whereas the bedroom has a wooden flooring as it exudes warmth. Another noticeable feature is clever use of mirrors and wall decoratives in a steel laser cut , thepaintings made with gold leafing and the Swarovski crystal, which make the areas alluring and lend a stylish appeal to the space. The colours are infused in the children’s room through soft toys, cushions and other items, liked by the kids of the house.

Rubina knew that the functionality and other aspects of lighting tell about imagination, creativity and of course practicality! She also knew well that lighting plays an important role in any décor style and so special thought was given to maximize the inflow of natural lights through the windows, while the variety of LED lights with cove lights, wall highlights and chandeliers are used to create the desired ambience and mood reflecting client’s personality and individuality. www.homeworksindia.com 72 DESIGN MATRIX • NOVEMBER-DECEMBER 2014

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Residential design

In the hustling, bustling Mumbai suburbs lays a spacious penthouse, which makes you feel like you have arrived in Alice’s wonderland.

Entering the blissful abode...

A

n NRI family needed a perfect home for them and to make their dream home a reality, they approached Arushi Interiors headed by Sachin Shetty for a complete traditional, ethnic Indian home. Being away from India for 15yrs, the client aspired

Sachin Shetty

for a perfect setting, narrating individual stories about the people occupying it. The clients had complete trust and gave free rein to the designers to let their imagination do the unimaginable. As it was not possible for the clients to come to India, everything was NOVEMBER-DECEMBER 2014 • DESIGN MATRIX 73

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finalized via emails and the designers were

bed and ceiling drapes. The walls were

Dholpur stone ordered from Jaipur. This

given a lot of liberty to design without any

given the rough sand finished plaster look,

makes for a stunning reception as soon as

restrictions. Every little detail right from

which gave an ethereal look. The master

you descend the stairs. It exudes an aura

designing the layout to purchasing of

bathroom too was done in earthy tones

of serenity and peace that will encompass

all the artifacts as well as the cutlery was

giving the whole room a perfect fusion of

and behold you.

up to the discretion of the designer. They

form and flow. While doing the children’s

The living room, kitchen and guest

wanted a completely ready house with all

bedroom we had to keep in mind the

bedroom are on the upper floor with a

the amenities and accessories to just walk

occupants were a boy child and a girl, with

huge terrace. The whole upper floor oozes

into and start residing. Elaborating further,

an age gap of 8 years. We added a mix

the traditional ethnic look with polished

Sachin adds, “Our team’s attention to detail

of ethnic and contemporary style with a

Kota flooring, directly procured from Raj-

led us to varied places like Pondicherry,

walk in wardrobe, for which we got a very

asthan. The dining area is covered with

Mangalore and Rajasthan in pursuit of the

satisfying yelp of glee in unison from the

Mangalore tile roofing and the rough sand

perfect accessories to enhance the house.

little occupants of the room.”

finished look is carried forward on the walls

We first started by breaking all the existing

The family room is done in tones of

here too. The dining table is complement-

internal walls and completely redid the

grey and red with huge cushions and bean

ed by two huge wooden benches made

existing floor plan making way for a

bags thrown around that just invites you

from specially ordered sleeper wood. The

palatial master bedroom with an equally

to lie around and relax. There is a nook

dining area overlooks a balcony with a lot

spacious bathroom. The master bedroom

created between the master bedroom

of greenery, which gives an outdoor feel

is a classic combination of the rugged and

and the family room, which is used in the

while dining.

the old world charm with a four poster

temple. The entire temple is carved from

Sachin Shetty and his team believe

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in doing normal things differently. They believe that no matter how challenging the project is, there is always a scope for the extraordinary. This attitude of breaking the paradigms and going far beyond the normal thought process is what sets them apart and gives each of their projects a uniqueness that is etched in the mind eternally. There is a feeling of serenity and peace in their designs. Their designs are a perfect fusion of cosmopolitan and contemporary style that is tailored to the needs of the clientele. Their core competence lies in their passion for producing an optimum combination of classically aesthetic elements, avant-garde design and eclectic individual items with character. arushiinteriors@gmail.com NOVEMBER-DECEMBER 2014 • DESIGN MATRIX 75

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Conversations

Flex Stone is synonymous with aesthetics, longevity, creativity. The wide variety of modern and classical application options offered under this brand will lure anyone, as it is inspired by nature and replicates natural designs.

Spectacular

Words : Marilyn Madathil

Harpreet Singh and Dev Sharma

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and Impressive

tone adds a rustic as well as a modern touch in

S

and feature walls, this is a cost effective solution; easy

any decor and the strong need for an innovative

to install within a short span of time. It curbs wastage,

building material in our country provoked the

when compared to natural stone.

entrepreneurial duo, Dev Sharma and Harpreet Singh

Design Matrix had an interesting and informative

from North America, to introduce this product in India.

conversation with Dev Sharma and Harpreet Singh to

It was originated in 2009 as a unique solution, namely

explore the exclusive product ranges under Flex Stone.

Clusterstone. Be it a facade or garden walls, fireplaces

Here are some excerpts...

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DM: Tell us how Clusterstone is unique?

DS: The clusterstone is a unique innovation consisting of a selection of stones, blended together to form a stone panel. Each stone is an exact replica of nature and is carefully selected according to the size, shape, texture and colour, giving a finished look with a natural touch and can be applied to any existing surfaces, be it indoors or outdoors.

The cluster format of stones makes it easy for DIY (Do It Yourself) for self build customers. The product does not require any professional fitter, as required for natural stone application. The application process is extremely fast as the clusterstone adhesive, which is a premixed polymer based adhesive takes only 15-20 seconds for the stone to get fixed on a wall. The earthly colours of this product add a serene touch to the ambience. We even offer customised colour solutions as per the needs of our clientele.

The major USP of our product line is its water absorption rate that is merely 5% as compared to a normal stone and it is algae and fungi resistant. It is green and sustainable as 80% of the raw material is made from recycled material and the final product can be 100% recycled. We are proud to say that the renowned architects and interior designers have used our products in their prestigious projects and not only the designers, we cater even to the leading corporate. With great passion and hard work, we have a history of completing more than 700 projects.

DM: We would like to know about Concrete Floors ?

HP: Decorative Concrete Floors are created by using a super strong concrete mix, stamped with specialized textured mats to create a surface texture that resembles natural stone, brick, paving or any other of countless variations. A colour hardener of choice is then added to add colour to the concrete. Next, the surface is sealed to protect it from the elements and keep it in pristine condition for years to come. This flooring system is nonporous, impermeable, which means that weeds can’t grow through it and that stains such as oil can be easily cleaned off. The colours are 100% UV stable and will not fade away as a result of direct sunlight. This flooring provides one with a clear, sharp impressions that enhance the finished appearance to any new landscape.

Price range: Rs. 90 to 1200/ sq ft.

DM: Does Flex stone offer something beyond imagination?

DS: Our passion for creativity and love has helped us to develop a team of Artisans, who can carve your imagi78 DESIGN MATRIX • NOVEMBER-DECEMBER 2014

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nations into reality. Flex Stone Murals are customized

pal, Nashik, Baroda, etc.

murals, created after understanding the requirement and inclination of the client and can be used on any

DM: Where do you see Flexstone in next 3 years?

existing surface creating a completely different and

DS: With our efficient team, we aspire to launch new

classy look.

designs and our customers rely on us being a high quality range. I would simply add, for us the Sky is the

DM: Where can one getthe above mentioned

limit. With a bright vision, we would like to show the

versatile products?

world, we can compete and coexist with international

HP: Currently, Flexstone has exclusive product galler-

quality and proudly say with integrity that we are

ies in Ahmedabad, Surat, Pune, Raipur, Vapi and Jam-

“Made in India.”

nagar. Flexstone also has a strong dealer network in other cities like Mumbai, Bangalore, Hyderabad, Bho-

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Creative ideas

Reindeer Antlers Frame

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FUN & FROLIC

snoozing table

The ‘Y’ gen of Nirmala Niketan Polytechnic displays their hidden talents in the form of accessories and furniture pieces that are simply alluring.

Save our Souls

I

deas are worthless until one gets them

smokers with a reality check, each time

ever changing paradigm in the Gen ‘Y’ uni-

out of the head and shape it into a perfect

they burn their lungs! The student calls it

verse and the frequent shifts in the trends

form. We explore the creativity of second

as Save our Souls, the term in itself imparts

they set. They also believe in letting go of

year and third year students of this design

a sense of trepidation, as smoking harms

old, bad memories and moving on in life

institution and their concepts are rocking.

the human health, eventually and gradu-

by building new, good ones. Mind blowing

We first look into the designs crafted by the

ally reducing the life span by approximately

isn’t it!

second year students. We are moved and

10-15 years as estimated.

are sure, you will love it!

Preeti Shetty designs a fruit bowl, tak-

Kruti Shah, with brain taxing efforts

ing inspiration from star flyer, a favourite

Imagine a table in a shape of ‘Z’ ! Supre-

shapes an accessory with a multipurpose

ride any youngster would enjoy in amuse-

et Kaur, moulded a nestling table, under-

value. She choose headphone as a stand

ment parks. Getting inspired by that shape

standing the needs of today’s funky, lazy,

for a coaster holder.This product is specially

and form this student selected small liquor

tech-savvy, and creative generation. She

designed for the youth, as they are in love

glass bottles and a glass bowl as a core

named this table as ‘snoozing table’. The

with their headphones.

table is designed in sets of two or three and

Pooja Singh takes inspiration from

material for this design. The glass bottles act as a stand for the fruit bowl and the glass

can be slid or stacked on top of one another

reindeer antlers to showcase the Gen

for space-saving and secret storage, when

‘Y’ attitude and their outlook towards ards

bowl will act as the top.

not in use.

life. But that is not all there is to the he

The sticking of the bottles

Cigarette smoking is injurious to health,

concept. Reindeer are an exception on

was done through UV lights.

but do the youngsters or the chain smokers

amongst the deer species, infact ct

Again a piece of art, beyond

care? Anam Momin’s ashtray concept will

the antlers occur in both males and nd

imagination! Lets see what the

definitely create an impact on you, if you

females. There is a certain equalityy of

seniors want to share with

are a smoker! Conceptualizing the human

the sexes in reindeer in this regard. Mirror-

us and we are sure that you

lungs as an ashtray and the rib cage as an

ing this, this designer want to emphasize phasize

would like their creative

add on to the design, this student is sucess-

that ‘Y‘ Gen does not follow the chauvinishauvinis-

spell. Hamza Pinwala,

ful in imparting a visual dramatic essence.

tic nature and believe in equality. Reindeer eindeer

With an emergency call to stop smoking,

are also known to shed their antlers rs every

this ashtray will certainly prevent chain

year and grow them back. This reflects the

has a unique concept

called

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Coaster Holder

Magazine Rack

look the light a mouth is designed with a smiling face. The fold in every interval helps it to shake freely without falling down. The folds in between acts as a book shelf and the bottom curve as a newspaper holder.

The main feature of the lamp is you can switch on any lights you want, as all the lights have different connection given. The eyes of the lamp even acts as a focus on certain areas, whereas the mouth can be used to light up the whole room.

Another innovative product that the youngsters would like is Jainisa Sukhadia design, a Magazine Stand with a music system and this will indeed make the reading experience pleasant. A violet LED light effect to highlight the speakers adds to the

Fruit Bowl

aesthetic look. Made of stainless steel rod of 3mm thick , it is molded in a spring shape.

“Springy Alien”. The basic concept behind

The magazine could be kept in the hallow

this lamp was to make it springy, not only

space in the middle. Inorder to make the

by looks but also by functionality. This

stainless steel rod look of a wire, it was cov-

accessory is made in one piece of Mild

ered with green and white coloured thick

Steel Sheet. The sheet was heated and

shiny thread.

folded in dyes. It is finished with maroon

Hope our readers loved the unique

powder coating.The light of the lamp, is

designs crafted by these young minds of

the head, with two small flexible lights

Nirmala Niketan.

appearing to be the antennas but are actually the eyes of the lamp. For a funky

www.nirmalaniketanpolytechnic.com

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Corporate Design

A STYLISH WORK ZONE With a desire to make the best working environment, interior designer Nikunj Mulani and his Partner, Renuka Sanghani, a Civil Engineer, together creates their own office with elegance and style. The space is kept simple, yet the bright colours in the ambience, adds an attractive fringe to this space.

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D

A Designs, Surat, an eight year old design firm specialises in residential and commercial projects. Nikunj and Renuka aim to create a benchmark in Surat and other cities with their

great design centric works in the pipeline. The designers share their experiences designing a condensed space of their own with red, black and white colours, illuminated with yellow lights in a small area of 300 sq ft. Their aim was to form an ultimate work space required for creative populace and their design studio exemplifies minimum floor space and maximum utilities.

The white colour lavishly used in the entrance area, adds a welcoming touch. This space is closely followed by work desks for the employees. The black ceiling and floor complement the white walls.

The furniture enhance the overall quality of the space. The service areas are hidden in order to hold more free space.

The working area for the co- designers, features a partition of aluminium powder coated louvres with a 3d effect. The space is further divided into two parts, one with work desk with overhead storage in a lacquered white finish and the opposite side with full height storage for filing purpose. The main cabins of the chief designers are done by using red, back painted glass, which is backlit. The Buddha inlaid

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into 4mm veneer sheet gives a creative touch. The light used is customized in unusual shape hanging from the ceiling, focussing on the main table. The main table is designed with materials like back painted glass, Corian and Veneer in balanced proportion, along with acrylic partitions in contrast at rear side. With minimum ideas the designers turned their workplace into an equitable design, though there was a limitation of space. The young designers had a dream to own a huge office, but with efficient planning and elements, within

“With minimum ideas an equitable design is created,though there was a limitation of space.”

a small area they created a feel of big space with their passion and clever design ideas. dainterior3005@gmail.com

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Hospitality Design

AN INVITING

MOOD

The passionate designer Jehan-Ara Poonawala from Mumbai believes that a hospitality space should accommodate the needs of its guests.She adds a welcoming aura to Hotel Tulip Inn Sun Court, Ahmedabad. This space has perfect ambience of a home away home, be it for business ventures, networking, socializing and relaxation.

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A

n alumna of Sir JJ College of Architecture, Ar. Jehan-Ara always had a passion for design and structure. Her earlier experience with well-known architects like Pheroze Kudianwala and Nozer Wadia inspired her to form J. J. Poonawala,

a dynamic architecture and interior design firm, practicing for the last 15 years. The prestigious projects meticulously executed by her are not only a form of art, but also a form of expression. The Hotel Tulip Inn Sun Court, a compact structure, embodies her aesthetic design sensibilities with an eye for detail, customizing every need of the client with collaborative brainstorming strategies.

The reception area of any space certainly needs to be welcoming and designer JehanAra successfully creates an inviting punch in this hospitality space with Onyx reception desk, enlarged mirrored walls and plush sofas.

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The corridors are designed with a slight change from the contemporary space designs, combined with subtle hints of tradition, local colours of reds and saffron. The tree of life, the art form is the centre of attraction in this area. One of the challenging elements of this hotel was its low ceiling slab heights and this constraint was overcome by the lighting installations implemented in the mid wall, adding to a floating feeling in the overall space.

The rooms are compact but have all the features and more. The first “wow” factor come from the missing TV, which remains hidden behind a mirror till one reach for the remote button. Tiny green bonsai, a cream and brown scheme, add to the serene design, when combined with textures and walls into a contemporary but practical setting. Elaborating on the challenges, Jehan – Ara says, “ The designing of this space was a real test of our designing skills. Located in a prominent yet busy location, we designed the room windows with external louvers to insulate the guest against sound and light.”

Contemporary art fuses with an elegant touch of tradition in every swiftly made project designed by this versatile designer. The terrace restaurant of this hotel is designed for multi tasking, to host musical performances or enjoy as a lounge area. A cool get away with cosy corners, waterfalls, and pebble stone flooring, will refresh and boost the energy

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levels of its guests. The Red Sun multi cuisine restaurant has a wide display theatrical open kitchen. The interiors are designed in a contemporary and modern style. The large windows allow a seamless transition, bringing the outside elements into the interior. Theatrical lighting, designed to highlight the features of the special show kitchen, sets the mood in the evening and complements the interior and exterior design elements.

Ar. Jehan Ara is known for designing a wide array of projects, ranging from residences, offices, hospitality; sites of a number of industrialists, corporate heads and renowned personalities of the country. What distinguishes her firm is their ability to offer services that are unique to the customer and creating tailor-made design solutions that are specially conceptualized, transforming the clients’ vision into visual grandeur in a good way. www.jjpoonawala.com

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Design aspect

HARDWARE

LOGIC

Our team’s endeavour has always been to give an eclectic mix of various interior design projects and showcase the many talented architects handiwork, including the full spectrum of home decor and commercial spaces.Each category commands different décor sensibilities, design functionalities, end-usage and the allocated budget.

Harwinder Matharoo.

Words: Hitesh Mistry

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e bring you some of the very

W

the very forefront of decorating Hardware

and enthusiastic student of architecture

niche and specialised form of

Store architecture, all over India.

at the Academy of Applied Art, Mumbai,

architecture: Hardware Stores.

As one can imagine, when pan-India

and who is a member of Indian Institute of

We all, irrespective of whether architects

scale is involved; be it food, lifestyle, sen-

Interior Designer. He takes a keen interest

or layman; do come in contact with these

sibilities or décor, the taste can be as

in training and educating budding archi-

kinds of stores for one or other requirement.

identical as chalk and cheese. So being

tects and interior designers, and holds

Have you ever given consideration to how

a favoured architect of Pan-India repute

workshops and seminars for the benefit of

these stores are designed? Or how well the

takes some doing. To illustrate the point

the same. He is known for evolving, inno-

décor accentuates the functionality and

further, let’s take up two of their recently

vative design solutions that are contextual

ease of functioning? Or how this can be

completed showroom décor, having very

and sustainable in creating spaces which

improved upon?

conflicting sensibilities - as one is from

are exhilarating to say the least, while tak-

Kanpur, Uttar Pradesh, and the other from

ing nothing away from the functionality

southern India - as far as Chennai.

of the spaces he designs. His studio spe-

Well, we certainly know someone who has and let’s get to the nitty-gritty of these stores. Our team tracked down a special-

Before we get cracking with the décor

cialises in designing showrooms: hard-

ist architecture house who has taken this

details, let us know the force behind this

ware, automobiles, glass and retail in the

functional architecture to a whole new

venture, Harwinder Matharoo. He is the

commercial sector, whereas his residential

level. Meet Harwinder Matharoo of HM

founder and owner of HM Design Studio,

décor wizardry has worked magic in places

Design Studio, Mumbai, who has been at

Mumbai. His journey began as an eager

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Tanzania. Let’s begin with a southern flavour - the Chennai project, ‘Kalanjiam Hardware Showroom’. It’s located in a typical South Indian market, a very congested and crowded thoroughfare called Devaraja Mudley street, in the Park Town area of Chennai. The shop-floor area is more than 7,500 sq.ft., still one can be stunned by the impressive showroom décor details right from the entrance itself. Standing just outside, in the lane, one can clearly differentiate it from the other showrooms of the area. The owner’s initial brief gave a free hand to the architectural team provided they refrain from any human or animal prints in the design, owing to his faith in Islamic preaching. The team assured him of their full understanding and promised to abide by his sentiments completely.

The team decided to opt for a clean glass and steel structure throughout the décor theme, beginning with Sales Counter, right at the entrance level. Even though this was for a hardware showroom, none of the regular articles are displayed other than some reputed brand names, which certainly was a very brave move.

Instead, they’ve designed a conference area where people can sit comfortably and are surrounded by all kinds of branded hardware. This has created a layer of separations between the counter sale to live demo product display, where not only the customers, but the interior designers and their field contractors can easily understand the importance and suitability

This arrangement solved many a pos-

of any hardware fitting. This small design

sible conflicts and proved it beyond doubt

change has transformed a shop with win-

that it’s a multi-brand showroom, where

ning attitude to a showroom of immense

an equal emphasis is given to an Indian,

potential.

European or Chinese brand. Even though,

Being in the hardware business for last

the showroom has only one entrance, the

65 years, the owner readily embraced the

glass facade and steel railings create an

change, as he understood the possible

illusion of multi entry/exit point. The prod-

implications of such novel idea since he

ucts are displayed on shelves that start at a

has a knack of feeling the pulse of local

comfortable floor height and stretches up

people. Let’s look at some possibilities:

to the ceiling, giving a feeling of being in

Sometimes an interior designer may

a mall. The space has been utilised to its

come into the picture very late, either in

maximum capacity, wherein hardware is

a soon to be occupied or pre-occupied

mounted on sliders enabling to recreate

area. In managing such situations does

an environment distinctly different from

require experience and immense skills.

each other. People have readily accepted

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this showroom as a mark of quality, where

ucts in bright colour theme with warm

Poalo, Bositti, Mareella, Supra, Imex, Stan-

branded products for all denominations

golden finish. It is designed in three levels

ley, Grass, etc;it is a franchise showroom for

are available under one roof. What more a

with a section for each different hardware

Pag international (Mumbai base) brand; an

designer can hope to achieve other than

item, with plenty of LED lights thrown in to

intrinsic lighting and light fixtures was of a

wide appreciation of their efforts from

accentuate the product’s exclusivity. Glass

very high priority.

macro to micro level!

plays a major role in the décor. The décor

This was created with a mixture of

reflects the very buoyant Punjabi spirit,

square down lights, square LED lights, spot

present in its very own Punjabi owners.

lights, LED strips, and track lights. The only

The biggest defining character of this showroom remains a glass floor with LED lights, and many floor to ceiling banners

The flooring is specially designed in

criteria: the products showcased needed

designed in a very unobtrusive manner,

pure white rare marble to withstand the

to be amply highlighted with the least

which any design connoisseurs can view

rough treatment meted out by a high

amount of wastage and for maximum

leisurely for various top brand’s product

number of visitors. Some floors also adorn

effect, without interfering with the cli-

offerings. Well, that was the Chennai proj-

vitrified tile flooring where it needs to put

ents’ vision. Because all these lights were

ect in detail, let’s know Kanpur project

emphasis back on products.

bound to generate a high degree of heat, a

in brief. Planet ‘H’ happens to be a lead-

The showroom also boasts a direc-

very efficient air conditioning was of para-

ing hardware showroom in Kanpur, Uttar

tor’s cabin with a designer section. As the

mount importance, whereas false ceiling

Pradesh. This was a remodeling of exist-

showroom is mainly for door, glass, furni-

of gypsum board were used to absorb the

ing showroom, available floor space is a

ture accessories along with stainless steel

residue heat.

sprawling 3,600 sq.ft. Here the emphasis

railings, safety and digital locking systems

is put on displaying all the hardware prod-

from such international brands as Salice

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Dimensions

DESIGN WITH

ORGINALITY Interior Designer Hasmukh Gajjar designs a lavish apartment at Dadar for a nuclear family of 6 members. One will be enthralled by the large living room, grandparent’s bedroom, master bedroom and the two children’s bedrooms of this apartment. he living room of any house has to

T

The kitchen is the area where series of

be inviting and exotic. This spacious

work centres. The combination of White

room looks splendid with couches

and Lavender dominates the whole theme

to relax , the glamorous chandeliers

of the kitchen. The perfect working table

hanging from the gypsum ceiling, adds a

in the centre, the pullout cabinets for

romantic feel and a 8 seater dining table,

ample storage, makes this space complete.

creates a proper fine dining experience.

The bedrooms of this house are

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Photo Courtesy: Jigesh Gajjar

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vibrant and fulfils the needs of each occupant. The parents’ bedroom has two king size wardrobes and a double size bed. The colour white used in this space, adds a sober look and feel. Entering the heart of the house, the master bedroom, one will be amazed to see the wooden elements that add a touch of warmth.

Let’s

meet the chirpy kids of this

home and the 12 year girl welcome us to her room. The room is simple with a study table, a comfortable bed and a dressing table. The colour orange dominates this room. Elaborating further, designer Hasmukh says, “The colour psychology of Orange is optimistic and uplifting, rejuvenating our spirits and with this ideology,

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Hasmukh Gajjar

Bharat Gajjar

About Gajjar Furniture Incepted in 1956, Gajjar Furniture is a well known interior design firm, located in Mumbai. They specialize in residential and commercial design with a begin –to –end approach with creativity and attention to detail. The establishment is currently coowned and operated by Hasmukh Gajjar and his brother Bharat Gajjar.

What sets Gajjar Furniture apart is its old school approach shared with a modern outlook to the world of design and originality, to form the perfect amalgam that continues to serve the client base.

“We believe that when it comes to a project, we put together a variety of expertise I decided to use the colour Orange in this

room and had a strong desire to know

require while taking into consideration,

little girl’s private space.”

the reason behind it. Explaining further,

adds Bharat.

The son’s bedroom is designed with

Hashmukh says, “ I wanted to create free

simplicity in shades of Grey and Red. A

space for this kid to run around and play,

colourful rafter on the ceiling adds an ele-

and this feeling provoked me to use a sofa

gant touch to the overall space. We were

cum bed, rather than a luxurious bed in

Hasmukh Gajjar : hkgajjar53@gmail.com

astonished to see a sofa cum bed in this

this room.”

Bharat Gajjar: gajjarb57@gmail.com

Design Coordinator- Bhupendra Mistry.

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International

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CONTEMP ORARY LUXURY Radisson Blu Minneapolis Owner: Chartres Lodging Group Operator: Carlson Rezidor

S

tonehill & Taylor an architecture and interior design firm based in New York with interior design

consultants, Graven Images of Scotland,

Project Manager: The John Hardy Group

created a unique design concept for the property of massive scope: including renovation of the lobby, all guest rooms

Interior Design & Architecture: Stonehill & Taylor Interior Design Consultant: Graven Images

and suites, two levels of new event spaces, an executive lounge, a fitness centre, and the FireLake restaurant and bar. Elaborating further, Michael Suomi, Design Director, Stonehill & Taylor add, “The design marries distinct influences from the region – the character and history of Minnesota—with the high-end contemporary look that embodies Carlson Rezidor’s brand DNA (for owner Chartres Lodging Group).

Many Minnesotan

families and businesses can trace their origins to early settlers from Scandinavia, where the Radisson brand also has its roots. We honed in on this intersection in creating the hotel’s new look.”

The renovation is highlighted through drastic changes on the outside of the hotel, including a new look to the façade, a new marquee, canopy and signage. The reception lobby was reconfigured to create a dramatic arrival experience. A large video

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wall, visible through the glass entrance,

location-specific references. The restau-

from the outside supported by lighting, a

becomes the focal point as guests step

rant has a welcoming rustic look inspired

consistent colour scheme and design ele-

into the hotel. A giant domed pendant

by Minnesotan landscape and industries,

ments. In support of business travellers,

fixture hangs from the 16 story tall atrium.

with details in copper, steel and rough

large parts of the second floor were con-

The lobby area, which previously simply

finishes. The wood that clads the majority

verted to meeting spaces. The designers

facilitated circulation, was rethought as a

of walls, columns, beams and ceilings in

uncovered windows, enlarged existing

series of gathering spaces that flow into

FireLake Grill House were reclaimed from

meeting spaces and brought a coffee shop

each other, with large seating elements

old barns throughout Minnesota, then cut

concept to the business areas with more

that comfortably accommodate groups.

and dressed into very straight planks.

natural light and comfort.

Scandinavian influences can be seen in the

Design allows semi private gatherings by

The third floor gained new areas to

choice of furniture pieces that celebrate

closing off sections through a system of

hold large events. A 16-story-tall atrium

the mid-century styles from the region.

curtains made of fabric, chains and sliding

was partially closed in the new design to

doors.

create function and pre-function areas

The Fire Lake Grill House was planned to be a lively, casual and social environ-

The second floor was previously used

that significantly increased the hotel offer-

ment through its open plan. The restau-

as mixed commercial space and integrated

ing for events. With a contemporary and

rant can be seamlessly accessed from out-

into the nearby shopping and business

sleek modern look, the event spaces are

side the hotel through a private entrance

centre through walkways. The design team

spatially integrated into the new design in

or through the lobby. The choice of mate-

renovated the floor and distinguished the

the rest of the hotel. A permanent table

rials in the design of the restaurant makes

hotel experience with a clear visual entry

creates an elegant and versatile solution to

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use as a bar, a banquet table or a long din-

rooms, created by Graven Images, features

Know the designer

ner table depending on needs.

an overarching theme of relaxing and neu-

Michael Suomi heads the interior design

The expansive pre-function areas on

tral tones. Soft grey wood finish of case

practice at Stonehill & Taylor. Suomi

the second and third floors feature an

goods gives them a “built-in” feel. Guest

has an extensive background in creat-

extensive art program. Unique for a hotel,

bathrooms have been updated with new

ing unique and high-profile hospitality

these spaces are designed as art galleries,

colours, showers with glass enclosures and

projects for a long list of clients includ-

offering not only guests, but also locals

largervanities. The clean and contempo-

ing Hilton, Hyatt, and Disney, as well as

a reason to visit and socialize. Carefully

rary new design is juxtaposed by pops of

a number of independent hotel brands.

curated by Stonehill & Taylor, along with

texture, pattern andcolor. The extensive

His approach to design is based on the

hotel owners and the art consultants Soho

art program in the public areas is carried

idea of developing a strong narrative for

Myriad and Indie Walls, both floors are

into the guest rooms and guest corridors.

each project based on its distinct char-

lined with a bright collection of contem-

Suites and a new executive lounge have

acteristics such as its history, location

porary works that celebrate the architec-

been completely redesigned by Stonehill

and cultural significance. His work for

ture and history of Minneapolis. Inspired

&Taylor on the three Club floors of the

hotels and restaurants has been recog-

by the character of the city, the majority

hotel. The John Hardy Group led devel-

nized through various industry awards

of the pieces are made by local artists,

opment services for the entire process,

including the HD Awards and Boutique

like abstract oil Urbanscapes by Michael

including due diligence, budgeting and

Design Awards.

Schmidt and large-scale photographs by

accounting, and project and construction

Heidi Hermes. The concept of the guest-

management.

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International

OUTSTANDING

DESIGN Situated within the Strand Conservation Area in the heart of London›s exclusive West End, Marconi House, an imposing Grade II listed building accommodates a 5 star hotel and 86 prestigious apartments.

Fact File Project Name: Marconi House Client: Galliard Homes Status: Built Location: 335 Strand, Central London Heritage: Grade II listed Awards: Evening Standard Best Large Development

Photo courtesy: Julian Abrams & Grant Frazer 104 DESIGN MATRIX • NOVEMBER-DECEMBER 2014

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Glass Wall, Marconi House

M

External View, Marconi House

arconi House on the strand is within a few minutes walk to

constructed. Therefore a material palette was chosen that consists

the Royal Opera House, the Courtauld Institute, St Paul’s

of a richly veined green Marble floor, dark stained Oak, red leather

Cathedral and some of the city’s famous theatres and

and a warm honey coloured back lit glass wall. The latter forms

buildings. Previously the home of Marconi Wireless and Telegraphy

the central feature of the space and guides the visitors from the

Company, it is the very first BBC studio and transmitter, regularly

street entrance via several platforms to the lifts. It is constructed

broadcasting from the 7th floor in 1922 and 1923. Between 2011

from 37 bespoke kiln formed patterned glass panels, hold in place

and 2013 the Grade II listed building was converted into 86 luxury

by custom-made brass brackets. The pattern has been designed

apartments. ‘Patalab Architecture’ a London based award-winning

to enhance the dynamic notion of the space and to change the

architectural practice was commissioned to develop a striking

appearance of the wall when walking through the entrance lobby.

design for the main lobby area, providing a generous entrance

The glass panels cantilever from a brass clad wall, creating a cav-

space to the apartments.

ity that enabled indirect back lighting. In close collaboration with

Patalab designed a terraced internal promenade mediating

Light Bureau, the lighting designers on the project, dynamic light-

between street level and the raised level of the lift lobbies. The aim

ing scenes were developed that show off the sparkling qualities of

was to create a contemporary interior whilst establishing a link to

the glass and change in accordance the time of the day, creating a

the Art Deco period, the time when Marconi House was originally

responsive interior. Complementing the rich interior of the lobby, NOVEMBER-DECEMBER 2014 • DESIGN MATRIX 105

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Glass Wall, Marconi House

the reception desk is clad in a sumptuous red leather and discreetly lit. The fluid shape was envisaged to support guidance of visitors from the entrance towards the lift lobbies.

Custom-made coffee tables and pigeon holes for the residents integrated into the Oak panelled perimeter wall, both designed by ‘Patalab, ensure the functionality of the space and are in line with the holistic design approach.

About Patalab Founded by Uwe Schmidt-Hess in 2008, Patalab offers a full range of services from concept design and planning to technical design and site supervision, conceiving and realizing contemporary high quality spaces and places for private, public and corporate clients.

The firm’s expertise includes the planning and realization of innovative new buildings, remodelling of existing buildings as well as Internal View, Marconi House

the conservation of Grade I and Grade II listed buildings. In addition, they design bespoke interiors and built-in furniture. Inspired by ‘Pataphysics, a philosophy and artistic movement dedicated to exploring

Pigeon holes, Marconi House

the imaginary, Patalab operates as an innovative practice and delivers intelligent and memorable design solutions in response to our clients’ varied requirements by understanding their needs and ambitions. The practice has a track record of delivering projects on time and budget, resulting in many clients returning to them. www.patalab.com

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Design corner

VISUAL

TREAT

Designer Tejas Mistry, a young independent interior designer from Surat, with a refreshing perspective and a wholehearted openness to experimentation, share with us his design insights that are contemporary, yet rooted in this country’s culture.

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A

n

excellent

combination

of

modernism redefines the concept of innovation and the affluent

lifestyle within a large format luxury commercial office, designed by Tejas at City Light, Surat.

Fact File Project Name Gokul Developers Location Citylight, Surat.

Carpet Area 1750 sq. ft Entering the passage, the theme

nities. A table is designed as an inimitable

based building designs, painted with an

combination of style and functionality. The

achromatic concept, adds a welcoming

design of this area, allows maximum day-

Principal Designer

touch in the space. The partition in a pas-

light penetration. Here elegance is visual-

Tejas Mistry

sage is designed with an inspiration from

ized through the swish of the curtains.

Completion Time 4 Months

the Japonism.

The Interior Workshop

The efficient and smart usage of spac-

An excellent cabin for the boss is noth-

es creates an impression of openness and

ing but a combination of harmonic archi-

the central seating area providess a sense of

tectural practices and ultra-modern ame-

luxury. The choice of comfortable furni-

Design Team

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ture is another well planned element that

office design have changed, due to the

has been implemented in the design. The

palpable change in the work culture. The

shelves are designed in a manner that it

office space, in recent times is required to

avoids the cluttering of the space. The

provide a space, where the employees can

equipment storage has also been planned

interact with each other and at the same

very carefully, for quick accessibility in

time have their own comfortable personal

every way.

space, since one spends a major part of

Lighting is very crucial in work areas

the day in the office. It is very essential to

and with more attention to detail, the

have a conference room as it encourages

designer

creative freedom and allows for optimum

used innovative solutions for

lighting this space. There is a room left

performance in the hours spent there.”

for natural light to enter and the ceiling

Tejas takes us to a tree house and share

lights are cleverly blended in the over-

his delightful experience behind shaping

all space. Explaining further, Tejas adds,

this project.

“ With the changing times, the trends in NOVEMBER-DECEMBER DECEMBER 2014 • DESIGN MATRIX 109

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The Interior Workshop has designed a resi-

residence comprise, a living room, parent’s

the concept used in this space. The living

dential project that epitomises the perfect

room, master bedroom, child’s bedroom

room defines the simplicity of nature and

fusion of modern and traditional concepts,

and rest rooms.

design, very well played with the materials.

here open spaces reveal in a perfect bal-

Living with trees, a combination of

The lights are placed in a way that it high-

ance of material, colour and volume. This

nature and man-made aspects reflect from

lights the basic concept of this room, natu-

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rally. The brass hanging leaf motif lights

Fact File

give the mirror effect on the floor.

Name of project Tree house

shaped chairs and a tree trunk designer

The designer dining table with ‘Y’ the table will give one a dining experience,

Location Althan, Surat.

amongst the nature.

Can you imagine a room with hidden window, Tejas successfully adds a a wow-

Name of client Ramesh Patel

factor by smart and creative design to the master bedroom that are not only ethical but also practically acceptable. The out of

Principal Designer Tejas Mistry Carpet area 1035 Sq.ft

the box idea of not providing curtains, but creating a wooden sliding shutter to cover the windows is truly commendable. The interior of the modern master bedroom has been designed as a perfect space

Design Team The Interior Workshop

flowing into one another and giving spectacular views.

Warm hues and rich materials govern NOVEMBER-DECEMBER 2014 • DESIGN MATRIX 111

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the parents’ bedroom. Adequately shaded by giving tall advantages of the ample light and ventilation available through the unhindered glazed surfaces in this space.

The Children’s room is designed as unique and a custom design evolved to fit, its specific requirements. A small library is designed in the form of a running boy. This concept is inspired as journey of success.

The placement of a mirror on the wardrobe is a good idea for space saving.

At the completion of the project, the satisfied client exclaimed, “The house is a precedent in establishing a new culture of dealing with an existing structure. The new and old comes together. The new reacts to it and explodes the space, and creator an interesting expression everything has its value and all shapes have a reason.” int.tejas@gmail.com

Know the designer Tejas graduated from the University of ‘Gupta Academy’ in Mumbai with specialized in interior designing in 2002. He began his career working with Ar. Vatsal Thakker and later established Interior Worshop, which caters to a wide range of residential and commercial spaces. His mantra lies in providing his clients with a suitable design within their budget. His designs refrain from the glitz and therefore a client could expect the unexpected and the unusual!

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Zoom in

Capt. Mukesh Kumar

KITCHEN MAGIC

Thinking of buying your dream home or moving into a new apartment? What you need right now is to focus on your kitchen.The best part about modular kitchens is that they are easy to build, clean and maintain and Hacker can be your solution.

M

odular Kitchen has become an integral part of each and every home and have totally replaced the conventional kitchens. In recent times, a kitchen space is not restricted to just cooking and eating; it needs is considered to be a space that is classy, stylish and

contemporary, offering convenience with optimum space utilization.

Hacker- Kuchen GmbH & Co.KG have been producing modular kitchens in Germany, since 1938.

Their strength lies in their continued research and development that keep pace with the latest technologies. Hacker boasts of customised kitchen solutions that can fit in any space within their standard cabinetry system.

We recently met Capt. Mukesh Kumar representing Kanu Kitchen Kulture Pvt.Ltd; who brought exclusive Hacker dealership to India and opened its first showroom in New Delhi in 2004. It is the tenth successful year in India and the evidence that they are growing stronger is their prominent presence across Northern, Southern and Western India markets– Delhi, Mumbai, Bengaluru, Coimbatore, Kochi, Hyderabad,Chennai,Ludhiana , Ahmedabad and Jaipur. Soon they will be spreading their wings of expansion in Indore, Kolkata and Raipur.

Hacker produces kitchens that fulfil the highest standards in terms of quality, functionality, durability and use the most modern, fully automated computer controlled state-of-the-art production machines to produce perfect modular kitchen systems. Elaborating further, Capt Mukesh adds, “ We offer customised modular kitchens for every segment–ranging from low-end to mid–segment and top–end, under one roof. The variety of finishes- laminates, high gloss laminates, Acyrilic, Peramic, Lacquer glass, Matt, Lacquer glass, veneer, solid wood and lacquer paint in matt and high gloss surfaces, offers the clients plenty of options to mix and match and these kitchens take about 10 -12 weeks for delivery after placing the order. We not only provide products with high quality, but also excellent after sales service and this has added to a long list of satisfied customers, who just go for Hacker and no other brand. I would say, our kitchen solution is not just a claim but a commitment.

The materials used in producing the kitchen modules are carefully chosen to be of the highest quality standards and we never compromise on the same,” adds Capt. Mukesh. www.haecker-india.com NOVEMBER-DECEMBER 2014 • DESIGN MATRIX 113

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Insights

CONSERVING N A T U R E British Columbia is Canada’s, and the world’s largest exporter of forest products and a global leader in sustainable forest management.

Brian Leslie

climate in India, and has added advantages

are seeking to develop.”

like it is easy to work, carve, glue, and screw

With the rapid growth of the Indian mar-

holding, highly treatable, takes stains and

ket, Forestry Innovation Consulting India

finishes very well compared to India wood.

Pvt. Ltd. (FII India) was established in Mum-

We met Brian Leslie, Technical Advisor,

bai in 2012 as a subsidiary company of For-

Canadian Wood from British Columbia

estry Innovation Investment.

Forestry Innovation Consulting India Pvt.

Their role in India is to :

Ltd to know more. With almost 40 years

• Increase awareness of British Columbia,

experience in various aspects of the wood

Canada wood products (through semi-

processing industry in Canada, specializes

nars, trade shows and exhibitions) that

in market and product development for

can provide a sustainable, environmental-

softwood lumber. Elaborating further,

I

ly friendly alternative for Indian customers • Provide

information

and

technical

ndia has strongly endorsed the need

he adds, “As a technical specialist with

to protect its forest resources and is

Forestry Innovation Consulting, my aim

advice to companies seeking supply of

looking for alternatives to traditional

is to increase the understanding of the

wood products from B.C.

hardwood species like Teak, Sal, Sheesham

softwood products from the sustainably

etc. due to worrying trends of the shortage

managed forests of British Columbia.

of the current wood supply. Hence it

International

to

• Assist Canadian lumber companies

encourages imports of forest products

make B.C., the world’s largest exporter

seeking to establish trade with India

from sustainable suppliers like Canada

of coniferous wood. Today, emerging

by providing information, research and

to minimize the need for logging local

markets serve as the world’s economic

wood in India. British Columbia in Canada

growth engine, and the far-reaching

• Support the “Green Building” move-

is unique among the world’s leading forest

effects of their spectacular rise continue

ment taking into account the positive

producers because 94% of its land base

to play out. Developing and diversifying

environmental impact of wood prod-

is publicly owned, and forest activities

foreign markets for B.C. wood products,

ucts sourced from sustainable forests

on public land must follow strict forest

therefore, is important both to the forest

• Support trade relations in wood prod-

management laws. Another advantage

sector and to provincial society as a whole.

is that the Canadian Wood species from

While FII works on promotions in several

British Columbia are conditioned to suit our

countries, India is a priority market that we

demand

continues

• Support customers in India to source B.C. wood species

advice

ucts between India and Canada www.canadianwood.in

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Happenings

BEYOND PERFECTION Clarke & Clarke, one of the fastest growing editor brands in England, has entered into an agency agreement with Maishaa, with the aim of establishing a partnership network of showroom customers across India.

C

larke & Clarke, designer fabrics and wall coverings are internationally recognized as one of the leaders

in the world of home fashion. Their style ranges from classic to contemporary fabric and wallpaper. To facilitate decorating, many patterns coordinate with each other. With a team of four passionate and dedicated designers,their collections range from contemporary to traditional, but always maintain a sophisticated style, which infuses the latest European colour trends. For customers and designers alike the variety of styles and colours help to create the perfect home environment, which will soon be available in India.“The Clarke & Clarke design sense and its opulent colours connect beautifully with the core ideology of Maishaa. We know that our discerning clients will love the way Clarke & Clarke interprets the trend of wallpapers and furnishing fabrics,” adds Arun Garg, President, Maishaa.

The core philosophy of Maishaa is to create products for enhancing the passion of each individual. The company today has a pool talented, experienced people from the textile, fashion, retail and marketing arenas in India. As a textile designer and manufacturer, their mantra is to design by Passion, producing with innovation and aiming for utilization. www.maishaa.com NOVEMBER-DECEMBER 2014 • DESIGN MATRIX 115

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Happenings

EVOKE YOUR SENSES The new Hafele design studio in Mumbai will feature not just the complete range of architects and interior fittings solutions, but will also host kitchen appliances, lighting and sanitary from the house of Hafele.

Atul Borkar (centre) inaugurating the Hafele Design Studio

H

afele, the world leader in architectural hardware, furniture and kitchen fittings launches its exclusive Hafele Design Studio with Steel Touch Hardware Pvt Ltd in Mumbai; Hafele is one of the latest destinations and one Stop shop for complete interior fittings solutions

and designs. Located at Andheri (West) in Mumbai, the exclusive Hafele Design Studio spreads across approximately 1336 sqft of an internationally acclaimed range of innovative products that have inspired architects and interior contractors across the world. The Hafele design studio will enable customers to touch and feel the fittings in application before purchasing them. It will also give customers a complete overview and enable them to make an informed decision, which fittings will best suit their individual taste. Commenting on the new Hafele design studio in Mumbai, Atul Borkar, Sales Director, Hafele India Pvt. Ltd says, “With the launch of a Hafele design studio, Hafele aims at bringing internationally acclaimed and innovative hardware and kitchen fitting solutions to Mumbai. Hafele is committed to identify and understand the specific needs of customers, architects and interior contractors across segments and provide them with desired fitting solutions. All Hafele products stand for quality and design keeping their functionality at the top of the mind.” www.hafele.com 116 DESIGN MATRIX • NOVEMBER-DECEMBER 2014

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Event report

INDEX FAIRS

T

2014

“An awesome experience !” “It’s great to see the range of products, we have to play with, as interior architects and designers!” “This is India’s Salone!”

These are some of the comments of visitors to the recently concluded Index Fairs, Mumbai, India.

he 4-day event saw about 25,000

sq. ft.), which were fitted out in resonance

spaces with a design focus, the Index Design

trade

professional

with the design-led event. The 26-year-

Boulevard, with lighting design installations,

buyers

and

architect,

old fair covers the gamut of interiors

“A Little Light Magic”, the Kudos Gallery on

interior designer and builder communities,

products with focused spaces for furniture,

the great contributions to hospitality design

across the nation. The already powerful

decorative lighting and artifacts; kitchen;

and the Art Enclave and Sculpture Zone,

visitor

the

office and contract; intermediates, wall

which were new at Index this year.

official partnership with the Hospitality

and floor products and architectural

Procurement Managers Forum (HPMF) and

hardware.

specifiers

profile

from

was

the

boosted

by

Despite the chaotic nature of the Indian markets, the sheer volumes of business are

the Institute of Indian Interior Designers,

Focused initiatives to bring in the best

awe-inspiring and a magnet to export-driv-

the architect fraternity that is responsible

possible visitor profile to the powerful event

en suppliers across the world. Index Fairs is

for interior fit-outs of the sprawling project

saw exhibitors expressing their apprecia-

well known as the best entry point into the

spaces of the country. Industry specific

tion of the b2b matchmaking exercise that

Indian markets and has helped launch lead-

events such as Voice of Procurement and

brought in over 2700 trade and business

ing brands from over 20 nations, including

Cooking Up a Storm for the hospitality and

visitors from across the country. Strategic

Italy, Germany, Poland, Spain, France, Malay-

kitchen industries, by ‘Index Events’, were a

partnerships with India’s leading airlines

sia, Singapore and China, into the attractive

value addition to the visitors and exhibitors

and hotels brought the fair up to a new level

Indian markets.

present. Over 300 booths were spread

of professionalism and success.

across 7 air-conditioned hangars (300000

The design-led Index Fairs saw key

www.ubmindexfairs.com

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Event report

2014 014

D I A FO

The Festival of Architecture & Interior Designing, popularly known as FOAID-2014 opened with the theme ‘Transformations’.

ith massive rise and the constant evolution in

W

in the National Conference along with 1500 visitors composed of

Architecture and Interior design in India, it was crucial

Architects and Urban Planners, Interior Designers, Developers,

to update the industry with the know-how of new

Academicians, Researchers and Architectural Students. The Design

design innovation techniques and strategies. And, standing by this

stalwarts from various quarters of the Country participated and

thought, FOAID 2014, came into existence involving the Design

showcased their projects at the Design Arena based on the theme

stalwarts and Real Estate honchos. Presented by Hacker Kitchens

‘Transformations’ under categories: hotel and leisure, bars and

and Coalesce Eventz India Pvt. Ltd, FOAID-2014 gave an inside story

restaurants, creative re-use, culture, education, display showrooms,

of the current scenario of Architecture, Interior Design and Real

healthcare, offices, residential, shops, retail space, transport. The

Estate in India in terms of trends that would survive in the long run,

Panel discussions focused on to find answers on the future of Indian

redefining architecture, considering the changing taste of people

Architecture and Interior Design with discussions on topics like – Is

and plenty of more perspectives through thought provoking

Architecture a Luxury or a Necessity?, Augmented Design- Making

panel discussions. Niranjan Hiranandani, Chairman and MD,

it Real, Creating a Romance between Space and Lights, Blurring

Hiranandani Developers inaugurated the festival with his keynote

the Boundaries, Delighting the Senses, Quantifying Sustainability

on “Responsible Architecture” and special address on the festival

in Architecture, Brands and Design- The New Patrons of Creativity,

theme “Transformation in Architecture and Design” was given by

Cutting Edge and Cutting Down, Designing for Multiple Groups:

Boman Irani, Managing Director, Rustomjee Group. Segmented

Creating Adaptable Space, Challenges in Application of New

into Design Arena, Exhibition, National Conference and Design Icon

Technologies in Modern Architecture.

Awards, this festival took place on 26th & 27th September2014 at Hotel – The Lalit in Mumbai and saw 300+ pre-registered delegates

foaidindia@gmail.com

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Event report

NEW VENTURE

BY LAMINEER Prashant Goel

Lamineer displayed its new range at an event organised by IIID at the Raipur Chapter. The 120 interior designers and architects present on this event were dazzled by the overall solutions offered by them.

R

ecently, Lamineer , Stone Galley, City Light, Sanskriti Decor and Euro Pratik sponsored a meet organised by

IIID, Raipur Chapter at Hotel Babylon. Ar. Zaneer Basrai, Prashant Goel representing Lamineer and Interior Designer Arva Zakir were the chief guests of this event.

On this occasion, Lamineer announced the addition of LG Hi – Macs (Acrylic solid surface), a product synonymous with quality and durability among others in its products palette. Their range consists of flooring Faus and Finfloor, very high quality products from Spain, for creating better interior spaces. Their recent venture is a showcase of Flex Stone that can add a traditional cum modern appeal to enhance the beauty of exteriors and interiors of any space. Speaking about decor, without artifacts, any space is incomplete and to complete this, they have added Le Cdeor a world of spell casting artifacts imported

About Lamineer Located at Raipur Lamineer offers a wide range of product lines under one roof. This complete interior showroom offer Plywood, Veneers, Exterior HPL, ACP’s, Artefacts,

from different parts of the world. Elaborating further, Prashant Goel added, “Today the clients look for newness and I would

Furniture,Laminates, Wallpaper and Highlighters. lamineershop@gmail.com

say our group of showrooms is a perfect solution for all interior needs.”

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Event report

INDIA FURNITURE EXPO 2014 All India Furniture Manufacturers and Traders Association and India’s leading organizer of trade shows viz. Introductions Trade Shows Pvt. Ltd have presented the 2nd Edition of India Furniture Expo 2014 – India’s leading trade fair focused on the furniture industry, at Nehru Centre, Worli, Mumbai in August.

T

his fair showcased latest designs

participating students were displayed

prize of Rs. 10000 was sponsored by

from all over India and overseas,

at a special pavilion at the event and

Woodmall. A wide range of furniture was

while trade visitors discovered

were judged by the renowned architects

displayed consisiting of residential,com

upcoming design trends, eco-friendly

and designers– Ashok Butala, Kamlesh

mercial,institutional,hospitality,

products and network with their existing

Sheth and Ketan Sheth. The First Prize

outdoor and hospital furniture and many

suppliers. This event was inaugurated by

was

Outstanding

home decor products were available at

Ar. Ketan Sheth, Member of IIID and were

designing of Danish Baig of Anjuman

the event. Over 100 exhibitors from all

accompanied by Pulin Shah, President

-I-Islam Kalsekar Technical College, New

over India, China, Indonesia participated,

of All India Furniture Manufacturers and

Panvel. The Second prize was awarded to

making it a grand international event

Traders Association and Jivesh Sachdev,

Deepa Parmar of Lokmanya Tilak Institute

and over 10,000 trade visitors consisting

Managing Director, Introduction Trade

of Architecture & Design Studies.The

of architects, interior designers, bulk

Shows Pvt. Ltd. The EDGE – Furniture

consolation prizes were also awarded

buyers, exporters, traders, retailers and

Design

for

to 5 participants for their designs. The

direct consumer buyers visited this grand

students of Architecture & Interior

first prize of Rs. 20000 was sponsored

event.

Design. The designs created by the

by Living room Lifestyle Ltd. The second

Contest

was

organized

awarded

for

the

office,

www.ifex.in

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Event report

FENESTA LAUNCHES ITS SIGNATURE STUDIO Fenesta Building Systems, India’s largest windows company and a division of DCM Shriram Ltd. is expanding its retail reach in the country.

The company announced the launch of its Signature Studio at Raghuvanshi Mill Compound, Lower Parel in Mumbai.

T

villas, apartments, penthouses, hotels,

and doors for the Indian consumers

Fenesta is committed to its customers

the experience for the consumers through

as the customers will be able to touch and

to provide impeccable end-to-end ser-

such Signature Studios across the country

feel the product before the purchase.

vices. Fenesta is the only company in India

and we are confident that these studios

he new Signature Studio will

verma, VP Sales, West said, ”Fenesta is the

change the way of buying windows

hospitals, schools and etc.

only brand in India that is bringing alive

The studio showcases the Fenesta

to control the entire supply chain starting

will help our consumers to make better

range of products comprising windows,

from making of UPVC that goes into mak-

design choices and faster purchase deci-

doors, conservatories and their various

ing of the profile, to installation of end

sion. It will also help the architects and

design and colour possibilities. Composite

product, as well as after sales service. The

interior designers to enhance their palette”

doors suitable for exterior as well as

range of products is specially designed in

Fenesta Signature Studios will be soon

interiors is on display in attractive colours

UK and Austria to give consumers a well

coming to other cities in India including

and also a life size conservatory to give

engineered but contemporary style. The

Ahmedabad, Chennai, Hyderabad, Kolkata,

the consumers a real experience of the

products at Fenesta go through stringent

Pune and Bangalore. Last month Fenesta

product. The design team at Fenesta uses

tests and quality check at every step to

launched its Noida and Gurgaon studios

a special software to help the customer

ensure performance in India’s varied and

for the Delhi-NCR market.

visualize and create unique, customized

extreme climates.

solutions suitable for any type of façade,

While inaugurating the studio Naga-

www.fenesta.com

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T C U D O R P

H C N LAU y Durian Wooden collectionor b store things, but wooden

x, sleep, write, work, eat vide one with a place to sit rela pro will iture furn of e piec iture is highly decorative and Any quality piece of wooden furn A ure. feat l tica prac its than ch more it named Malacca, Sheraton, collection by Durian has mu collection has 7 series under This uty. bea and ty nali s ctio fun relies on simple formal content plays a key role in both home’s igns; this wooden collection des ked mar yet ple ty.

Sim es. atili seri on of vers Tucson, Laredo, Helena, Lincoln stands out as a per fect collecti ify modernity. This collection and original propositions to typ ww w.durian.in

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H

Sizzle Dining Table by

Godrej

Sizzle, a unique creation by Godrej Interio’s design team, is a 6 seater dining solution with a well integrated induction cook top for healthy food. The cook top reacts promptly with touch sensitive interface and a voiceover feature-incorporated for extra safety. Thanks to its circular glass top, lacquered in black paint for a classy look and toughened for long life. A surprise yet functional element is created by a lid cum tray which is seamlessly merged with the central revolving plate to protect ceramic induction cook top. It is complemented with low height seating and pouffe. www.godrejinterio.com

Grandeur launches German kitchens by

Ballerina Kuchen Grandeur has launched

the high-end German kitc hens brand Ballerina Kuchen for the Indian market. With exclusive rights to the hig h-quality brand, Grande ur hopes to offer its cliente le a wider range of option s when designing their kitc hens. The German kitchen manufacturer has gained a reputation around the world for providing produc ts that rank high in design and quality. Ballerina pro ducts are manufactured in a fully automated production facility, drastically reduci ng errors and defects in the ir collections. Their kitchen s offer 100% customization , which is far greater than other brands. Ballerina Kuc hen products are availab le exclusively at Grandeur sho wrooms across India. ww w.grandeurinteriors.c om

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Nature inspired sofa collection by

Spacio

nderful creations of Taking a cue from the wo launched an exotic Mother Nature, Spacio has temporary homes. collection of sofas for con ure Inspired’ sofa In the first edition of ‘ Nat d uniquely designed collection. Spacio unveile inspiration from sofas that take designing de in pure leather, Ma ies. terfl the magical but to represent the the sofa sets are designed but terfly through its vibrancy and beauty of a shape and colour. om ww w.spaciocollections.c

Belissimo collection by

Rumors

Ushering the stylish era in the segment of premiu m quality furnishing fab up with UK Based Prestig rics, Rumors Fine Furnish ious Tex tiles to unveil ‘Be ings announces its strateg lissimo,’ a new range of Rum ic tie collection, which consist ors Sapphire collection. s of about 40-45 designs Belissimo is a multi-desig in var yin g pat n tern s, colours and technique 100% cot ton and cot ton s. This vibrant collection viscose blends. It is a brig is ma ht and de up fun of col lec stores pan India. By car vin tion, which will be availab g a niche in the furnishings le at all premium lifestyle furnishing segment, Belissimo will brin g for th European design approach in the Indian market to match every cus tomer’s desires. ww w.rumorsindia.in

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Butterfly Sofa Chairs by

Sogno Interio

With festivities round the corner, bid adieu to the dullness of theliving room and brighten up any space with Sogno Interio’s latest colourful and uber stylish Butterfly sofa chairs.Available in wide variety of designs, this smart and contemporary range is crafted in imported ply and seasoned wood, which make this range chic and classy. Each chair has a very comfortable cushion which is adorned in bright and vibrant fabric, adding up extremely glam to the collection. Fit comfortably in small spaces, this sofa chair is very user friendly. www.sogno.in

New Crystal Collection by

House of Raro The latest Crystal Collection from House of Raro is ought to gather applauds for its superior designs and intricate finishing. Contemporary and stylish in design, the crystals are timeless and elegant for parties and everyday use. It is a pure balance between tradition and innovation, the collection is the harmonious fusion of unique handwork with the absolute purity of crystal with over 24% lead content. www.houseofraro.com

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Square Foot launches

Herringbone

leaders in integrated Square Foot, one of the ounced the launch flooring solutions, has ann er laminate wooden of its latest line of design art collection flooring. This state-of-the modifies the natural known as ‘Herringbone’, od to create a new colour and pat terns of wo flooring. Launched design trend in laminate and oak wenge, in two colours, honey oak tion in the laminate this is yet another innova ge comes with an flooring segment. This ran ) sur face finishing, Embossed in Register (EIR antique appearance giving it a real wood-like and tex ture. ww w.squarefoot.co.in

The New Beds Collection by

InV Home

InV Home launched its latest collection of beds, which will surely modify the sleeping experience. The Brand has come up with some wondrous beds for the master bedrooms which are one of its kinds. Few beds from the new collection have side storage units which serve as a cabinet in which the upholsteries and other related things could be stored efficiently. One of the beds from the new collection is fully upholstered with white linen fabric giving it a unique modern design synonymous with international elegance and luxury. On the other hand the upholstered cloth beds are designed in a dynamic and versatile style giving it a very contemporary look.

Tel:011-26801811/12/13

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Jonathan Charles furniture in India International Furniture Brands has unveiled the Duchess and Regency collections that showcase the splendid craftsmanship and designs offered by Jonathan Charles. The furniture is magnificently crafted using the finest materials that include lush rosewood, walnut, burl, mahogany and satinwood, and other highly decorative veneers and exotic finishes. The pieces in the collections are crafted using advanced marquetry, foundry-cast brass, mother of pearl inlay, highly select marble, deep carving techniques and much more. Ranging from cabinetry to dining tables, desks to gaming tables, Jonathan Charles melds the finest styling with unparalleled materials and artistry to create masterpieces for today. Classic and unusual chairs, consoles and gilded mirrors, padded with antique leathers, and many finished with gilt touches, encompass the furniture on offer from Jonathan Charles. www.ifbrands.in

Werkhaus collection by

AA living

AA Living launches its ‘Werkhaus collection’ with award winning products that are collectibles in itself. The collection comprises end tables, desk tidy,tissue holders,dustbins and photo frames. Solid, eco-friendly medium density fibreboards (MDF) with highresolution digital printing and a UV hardening protective paint is combined with a knock down connecting system to make these trendy and long lasting pieces of art. www.aa-living.com

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GLOSSARY IFC: FINfloor Laminated flooring

Jogeshwari-East, Mumbai – 400 060

Chennai – 600 010.

Tel: (022) 28242424/28362424

Tel: (044) 26605995

MRJ Trading Pvt. Ltd.

Email: surfacedekor@gmail.com

Email: info@uniply.in

Pg. 7: Rumors India

Pg. 16 & 17: Le Cdeor

Tel: +91 80 6569 4949 Email: sales@rumorsindia.in www.rumorsindia.in

MRJ Trading Pvt. Ltd.

Pg. 8: MRJ Laminated Wooden Flooring

Vile Parle (E), Mumbai – 400057.

201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel : (022) 26187132 / 26131442 Email: flooring@mrjgroup.in

Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072 Tel: (022) 67837777 Email: info@ebco.in www.ebco.in

Pg. 2: LG Hi-Macs

MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel: (022) 26187132 / 26131442 Email: flooring@mrjgroup.in

Pg. 9: Sleek Kitchen

204/B, Vertex Vikas, Sir M V Road,

Sleek International Pvt. Ltd. Lotus Corporate Park, 3rd Floor, 301/302 D & G Wing, Graham Firth Steel Compund, Off Western Express Highway, Goregaon West, Mumbai – 400063.

Tel: (022) 61075400 Email: enquiry@sleekworld.com www.sleekworld.com

Tel: (022) 26833377/0952 Email: decorexsol@gmail.com

Pg. 3: Jalaram Corporate Ad • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400 053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com

Pg. 5: Geeta Corporate Ad. Geeta Aluminium Company Pvt. Ltd. D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai – 400072.

(M) : 09930806685 www.geetaaluminium.com

Market, Tel: (022) 26187132 / 26131442 Email: artifacts@mrjgroup.in

Pg. 43: Travette Engineered Hardwood Flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal

New Patel Sawmill Group Andheri (East), Mumbai – 400069

201, Shyam Kamal ‘C’ Bldg., Agarwal

Pg. 10 & 11: Durian Wooden Collection Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in

Pg. 13: Uniply Elementz Decorative Veneers Uniply Industries Ltd. #5, Branson Garden Street, Kilpauk, Chennai – 600 010.

Tel: (044) 26605995 Email: info@uniply.in

Market, Vile Parle (E), Mumbai – 400057.

Tel: (022) 26187132 / 26131442 Email: flooring@mrjgroup.in

Pg. 44 & 45: Uniply Doors Uniply Industries Ltd. Mr. Varun M: 9884758586 Email: varun@uniply.in

IBC: Jalaram Corian • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400 053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com

BC: Durian Wooden Collection Durian Industries Ltd. 401, The Summit, Western Express

Pg. 6: Concept Dekor

Highway, Vile Parle (E), Mumbai 400057

Surface Dekor (India) Pvt. Ltd.

Pg. 15: Uniply Engineered Veneers

Abdul Satar Lakdawala Comp.,

Uniply Industries Ltd.

Email: info@durian.in

Jogeshwari-Vikhroli Link Road,

#5, Branson Garden Street, Kilpauk,

www.durian.in

Tel: (022) 26269000

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