DESIGN MATRIX • SEPTMBER-OCTOBER 2012
PEOPLE • LIFESTYLE • DESIGN • INTERIORS
September-October 2012 VOL. 2 • ISSUE 6 • `100
Suntosh Baheti
A Paprika Media presentation
“Trust of the clients is my real earning in so many years as a designer and I cherish it the most.”
A
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8 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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S ’ R O T EDI N O T E
I
had heard about him from other professionals many times in the course of my career as a design observer but never got to meet designer Suntosh Baheti. Though Pune, where he is based, is not very far (and I do keep visiting that city often), the events just turned out such that our paths never crossed – that is till we started putting this issue together! What I found behind that sunny smile is for you to read in the Cover Story. This is what I love about my work (and that is also probably why this old war horse is still around!) – there is a new discovery almost every other day – be it people, places, information, products, material, the list is endless. This issue is one such journey, right from the cover story that features Suntosh Baheti to glass frames by Ultra Violet; discovering the wonders of aluminium or history of tattoos to the gems Harsha shares with us from London. She has managed to unravel the mystery of why women are shopaholics – it is the fault of the window displays! They entice us to commit the ultimate sin – SHOP! Check out her column and let me know if you feel differently. All this talk of shopping reminds me that we are completing two years and it’s time to celebrate our association. While partying is a given, what we are also doing is opening our doors to your creativity (many of you are part of that process already). There are contests to be won, goodies to take home and get featured in Design Matrix. ‘Like’ our facebook page and participate in the activities that start from September. As we complete two years, the crown of success belongs to you as we are led by your suggestions and critical appreciations. Keep those comments, emails, posts and messages pouring in. Whether it is unraveling mysteries of the creative mind or the way it gives form, irrespective of the canvas, there is so much to learn and the journey brings us in touch with so many talented people…and it is a pleasure to traverse this path with you.
Babita Krishnan
Now follow us on www.facebook.com/DesignMatrixMagazine
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CON TEN TS 16 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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24 74
40
• Cover featuring: Designer Suntosh Baheti • Photograph by: Anand Diwadkar • Location: Baheti Residence, Pune
39 COVER STORY
117
The warmth and charm of his personality is reflected in his designs – Suntosh Baheti. Pg 24
AR. AAMCHER Ar. Aamcher discovers in Delhi that keeping your surroundings can also be fun. Pg 39
YOUNG GUNS Harendra Kapur on the trials of being a cartoonist and loving every moment of it. Pg 40
CONVERSATION Mansi Manjerakar talks about her inspirations and her store that caters to all tastes in furniture. Pg 66
DESIGN PROMO
We look at Mumbai’s Laxmi Industrial Estate that is slowly emerging as a design hub. Pg 91
All you wanted to know about MR+ – a Merino presentation. Pg 70
PRODUCT LAUNCH
DESIGN INSIGHT
New products to entice your aesthetic side. Pg 117
LEISURE DESIGN Ar. Reza Kabul urges you to look forward to your business trip – as luxury awaits your arrival. Pg 46
SPECIAL FEATURE
Featuring the Maritime Xperiential Museum in Singapore that draws references from the maritime Silk Route. Pg 74
DESIGN FOCUS Continuing our focus on Aluminium, we talk to the façade expert V.S.Ravi of Façade India. Pg 54
CREATIVE IDEAS
GLOBAL EYE
UNMASKING TALENT
Harsha Kotak takes us window shopping to London, Paris & New York. Pg 58
Sagar Datta creates an aesthetic residence fusing different elements successfully. Pg 88
Learn all about Tattoos – right from the origins to the craft. Pg 83
ETCETRA Information and news from the world of design – space review (Out of the Blue) and product review. Pg 121 ERRATUM The name of designer Chandaa Narang was wrongly mentioned as Chanda Kochar in the slug Conversations of the July-August 2012 issue. The error is deeply regretted. SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 17
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PEOPLE • LIFESTYLE • DESIGN • INTERIORS
July - August 2012 VOL. 2 • ISSUE 5 • `100
Canna Patel
A
presentation
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Each issue, you have the chance to win a special gift courtesy
We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages. Please email to: babitakrishnan@designmatrix.co or write to Design Matrix, MRJ Creations Pvt. Ltd., C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.
18 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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INBOX
I really liked your review of the Orbit Tower; it
Read about The Orbit in Global Eye. I think
was very informative as we did not get much
it is definitely an eye-catching structure
information on it in India. Harsha Kotak must
with its red colour, but is a confused design
have spoken to Anish Kapoor and I wonder
monument. But, I love it, as it is a masterpiece
if he mention that the basic idea at the
of this contemporary world. People may
conceptual stage was of ‘a thumbs-up sign’ ?
become aware of its design concept after 5-6
Because, to me, that is what it looks like.
year just like the Hindi film Mera Naam Joker.
Reenu Paul,
Hitesh,
Sent via Email
Sent via Email
I went through Design Matrix & really enjoyed
I have been reading your magazine avidly for
reading, especially the column by Ar. Harsha
the past five issues, but your last issue (July-
Kotak. I was really impressed by her portfolio
Aug) was the best of all, in fact it was one of
and would be getting in touch with her to
the best issues of any magazine that I have
know more about her company. When in
come across recently. There is only one word
London, I am looking forward to catching
to describe it, “happy”. All my complements for
up with her. Thanks for introducing such a
the photographer Tanvi to have successfully
talented fellow professional.
captured the essence of Canna Patel. The Rohan Kowli,
way she has been captured in the interview,
K+A Design Studio, Mumbai
both in words and images, I could sense that
she is a woman who is extremely satisfied in I really loved the cover story on Ar. Canna
her spheres – both personal and professional.
Patel. I have of course read about her father
Looking forward to more involving issues in
and heard about her achievements, being a
future.
student of architecture, but saw a different
Swapnil Mukherjee,
side of her through your magazine. Small
Dibrugarh
instances of her youth and experiences as a young woman and professional make you look
I picked up your magazine for the first time,
at your own life and learn from people like her.
and was thrilled to see a vast variety of articles.
I think all credit goes to Ar. Hasmukh Patel and
The photo feature on illustrator Abhishek
his wife for imparting such wonderful values
Chaudhary’s work was brilliant. The colours
to their children that have not only kept them
and intensity in each artwork is great. And your
grounded and focused but helped them
layouts make all these designs and designers
become wonderful human beings as well. All
stand out a lot more. Great work!
of this and some more came out beautifully in
Sanjay Mehta,
the interview as well. I look forward to more
Visualizer, Hyderabad
interesting interviews in future. Kshitij Mehta,
Thank you readers for ‘liking’ us on
Baroda
www.facebook/DesignMatrixMagazine.
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Furniture with Soul
Suite No. B-4, Hind Service Industrial Estate, Dyaneshwar Mandir Road, Off Veer Savarkar Marg, Shivaji Park, Mumbai 400 028 India T - +91 22 2444 6177 - Contact Person Gaurav Parmar E - gjparmar@kunstkarigar.com, M - +91 98208 77745 W- www.kunstkarigar.com
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Cover story
FROM THE
HEART
It doesn’t matter what your genetic code is, if your soul responds to the creative tune then that is what you will sing to. Pune-based Suntosh Baheti responded to his soul but channelized it through his Marwari genes to make a success of his designs. Of course, that he has a sunny and ever smiling persona only adds to his accomplishments. Words: Babita Krishnan; Images: Anand Diwadkar
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Babita Krishnan: You don’t have a design background, so how did you get interested in architecture & interiors? Suntosh Baheti: I come from a Marwari family and it was assumed that I would join the family business. I completed my diploma in Civil
the course and did not know much. But he insisted and it came out very well and for the next year I kept on getting projects from people who saw it. Till then the perception at home was that designing is a hobby but to earn money I will have to join the business.
Engineering from Wadia College and started working with my dad’s friend who was in the construction business. But I soon realized that I
BK: This is interesting!
was more interested in drafting and the creative aspect, which had no
SB: (Smiles) But I put my foot down and was adamant to con-
scope here. But you are young and can’t take decisions, so I continued
tinue my studies. Convincing my dad was a task but once that was
with what I was doing. Then Marathwada College of Architecture was
done, he insisted that I should concentrate only on my studies.
established, the first design college in Pune, and they had a course on
Coming from a business family has its advantages, since project
design and decoration which I joined and within two months I realized
were coming, I continued working simultaneously and by the time
that this is what I want to do with my life. I have always believed in only
I passed out, there were 3 designers working in my office. Those
one philosophy, enjoy what you do.
were fun years! I had projects and would get guys from the class to work along with me but we had no formal training, so would go
BK: So that is how you shifted from being a potential businessman to a designer?
secretly to the sites of our professors to see how they give drawings, ask the contractors – sir ne kya samjhaya, etc., sometimes took guid-
SB: Oh no, it wasn’t that simple. Just after I joined MCA, my uncle
ance from the teachers as well and learnt on the job. By the time I
bought a house and asked me to design it. At that time there was no
completed my course, I had a full-fledged office. I met my wife also
concept of hiring a designer in Pune and I told him that I had just joined
in college, so that was a great time.
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BK: So yours is a love match?
in Jamkhed. I agreed to do it even though had no clue to where this
SB: No, no, not at all (laughs). To me there was no issue as we were
place was. During the course of conversation I realized that it was a
of the same community and I wanted to get married to her, but she is
small town an hour away from Ahmednagar and that the space to be
slightly stubborn and flatly refused saying that we are friends and I will
designed was a 10, 000 sq. ft. shop on the main road, which looked
marry a guy of my parent’s choice. We got married in ‘89 after convinc-
more like a kuchcha road. It was a job and I did it.
ing everyone that I was the best choice for her (laughs). BK: In so many years of practice you must have worked with so BK: You started at a time when there was hardly any concept of hiring a designer. Take us through the beginning.
many people and trained so many of them. Has there been a change in the way people approach the profession now?
SB: Initially I would do all kinds of projects – from homes to offices
SB: Of course, times have changed, priorities have changed. My
and hospitals. And being an engineer, I did RCC drawings as well for a
old associates still call me to wish on gurupurnima just like we do to
lot of bungalows in Pune, but within two years realized that all the has-
our teachers. But today’s kids are a little different. I have had people
sles associated with getting approvals from the corporation etc. were
working with me for a year or two before moving on but now the kids
not my cup of tea. Also, I began to enjoy interiors more hence concen-
feel they are ready to move in a month or two, sometimes even in 15
trated on that. In fact, I don’t remember having done any architectural
days. A lot of kids today get into the profession for commercial reasons
project after 1990. In the last 25 years, I have done a vast range of proj-
or with a “let me try” attitude. So the dedication and passion is obvi-
ects, most of them in Maharashra, and I don’t think I have ever refused
ously less. If I sit dedicatedly from 9 o’clock in the morning till 7 o’clock
anyone based on location or budget, etc. You need me to design, I will
in the evening, I can complete the drawings of a 3 BHK apartment with
come and do it. Some years back, this person came to me for a project
details. It takes them two to three days. This is one major shift in attiSEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 27
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tude that pains me a lot, but it is not as if it is a thumb rule, there
SB: Frankly, I have this mental block that I can be a good
are some kids who approach design with passion and it is fun to
teacher but not formally. I cannot address a classroom. I have
interact with them.
been approached by so many schools for this but have always told them that you send me students for practical training but
BK: Have you ever thought about getting into academics,
not in class. I will take them on site and explain the practical
teaching design at some school in Pune, if not regularly then as a
intricacies of designing. If and when I overcome this fear (smiles),
guest faculty?
I would take up teaching.
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BK: You are doing a vast range of projects simultaneously. How do you manage to give equal attention to each one of them?
ing to a specific need that has to be completely addressed and to the client’s satisfaction. And all of this has to be done with in the
SB: Experience (laughs). I know the areas of interest and exper-
budget. Also, I believe in using each material in different styles – this
tise of my team and so they assist me based on that. Every morning
creates novelty in design and hence you also are not at the risk of
we have a design discussion which is only on the creative aspect,
repeating yourself.
we do a separate meeting for material or other problems. One needs to study every issue in detail because each interior is cater-
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SB: Designing is not about picking up stuff from the market and
in Pune and is now practicing but not with me. I didnot want her
placing it well in shelves and wall units. It is the way you will enhance
to start thinking like me but develop her own independent style;
the entire space. But designing has its limitations given the spaces
that is possible only if she works somewhere else for some time.
that we have today – you can’t change the height of the bed, you
Also, I don’t want the feeling of her being treated like the boss’
need to give maximum storage, so on and so forth. The only place
daughter. She has to learn the ropes just like everyone else before
you get with no restriction is the ceiling; also it is the one space that
she makes her place in the professional world. So she will learn
is in clear view at all times. So I have deliberately shifted my focus up
like everyone else and then join me. This learning curve is very
there and love to give special ceilings for different areas. Even if it is a
important for the correct grooming of the mind. My son has just
small touch, you will find something on the ceiling from me.
joined an architecture college in Pune, but I did not want him to choose architecture as a profession under pressure – because of
BK: You told us earlier that your wife is also a designer, so does she also practice with you?
me. It had to be his choice completely and after a lot of counselling, we realized that he genuinely has the talent and passion for
SB: Initially she worked for some time, then the kids came along
architecture. I even asked him why you want to do architecture,
and there was a very long break. I have never told her not to work;
why not interior design since I am one. To which he replied that
one should keep busy in anything that gives you satisfaction. She
with me joining you as an architect the studio will become a com-
is a very socially active person and is involved in some associations,
plete practice.
etc. of our community. But then in the last few years I felt that this
Not wanting to argue with such clarity of thought, we shall
was not enough and she has a degree which could be used, so she
wait for the future to unveil itself in a few years. Till then, it is a cel-
is slowly getting into the general working of the studio to begin
ebration of what Suntosh Baheti is busy creating – designs from
with and then let us see how it develops.
the heart that touch the soul. “The faith that the clients place in me is something that every designer wishes for and this freedom
BK: And the next generation is also getting ready to join the studio! SB: Yes my daughter has completed her interiors from BNCA
also enables me to give them my best. But this also comes with a responsibility towards them which cannot be abused.” This explains why most of his clients are almost family…
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Cover story
RAW INDULGENCE Words: Natasha Bohra; Images: courtesy the architect
Interiors of this bungalow designed by Suntosh Baheti not just perfectly complement the structure by Sanjay Puri but add to its style.
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The raw yet modish charm of this bungalow leaves one with an awe-struck with wonder.
T
he very essence of the word ‘design’
are tilted, thick and thin and all of varying
implies planning, organization and
sizes. This turned out to be a big challenge
aesthetics.
merging
for Baheti when he had to design the
the architecture with the interiors of
Stunningly
interiors for the home. He had to maintain
the bungalow, designer Suntosh Baheti
the look and feel of the architecture of
has incorporated a positively simple yet
the bungalow, he did it and how!
stylish home for his client, in Rajasthan.
With the completely open hand that
The architecture of the house was
Baheti received from the client who lives in
designed and executed by Ar. Sanjay Puri,
Kolkata, he bestowed a home after being
who has maintained a very raw look for
absolutely certain of what he wanted to
the exteriors. Exposed concrete makes
deliver. With a common thread running
for the façade of the bungalow while
through the design in the form of materials
keeping none of the RCC walls similar to
and colours, each area blends in perfectly
the other. There are no brick walls. Some
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This project’s intrinsic power lies in its simplicity and right combinations. With its subtle palette and use of the right materials, the decor of this home flourishes with a modest elegance.
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Creating a harmony between the
ceiling, to add some drama to the huge
exterior and the interiors, Baheti has
space, that otherwise houses only one
kept a minimum of one wall as exposed
seating area.
concrete, in each area of the 10-BHK
Another place where Baheti has
bungalow. There are some areas with
used his streak of brilliance is in the use
two and some with all the walls that have
of curtains. The 20-feet wide and 10-
maintained the raw and unfinished look.
feet high windows, will almost never be
To match up to this, most rooms have the
opened considering that the house will
flooring of kota stone. Only the director’s
be used just about twice a month, since
room sees the use of granite. However, the
it is a guest house for the family in their
common element of flooring throughout
cement plant, here in Beawar. These huge
the bungalow has been maintained as
openings have been perfectly utilized by
only natural stone.
giving them stylish curtains that also add
Certain areas see the use of panelling
to the ambience of each room.
on walls, or there are simple art pieces
No house is complete just from the
used in innovative ways. This needed
outside. The dramatic architecture of this
to be done owing to the extremely big
bungalow is complete only with tastefully
sizes of all the areas of this bungalow that
done up interiors that comprehend
comprises of a built-up area of around
the entire look. The result is a powerful
20,000 sq. ft. For example, one of the
domicile that defines a sense of style,
two living rooms has wired artefacts on
ethnicity and simplicity expressing the
the walls arranged at different heights, in
style of the designers involved.
between wooden panels going up to the
With a common thread running through the design in the form of materials and colours, each area blends in perfectly with the other and yet stands out individually.
It’s raw! It’s massive! It’s beautiful!
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CLEAN
O
F UN
Ar. Aamcher lauds the effort of AIR to make cleanliness effortless and fun.
n the occasion of World Environment Day, Art In Real (AIR),
a young and upcoming design team, created basketball
structured trash cans to make the basic act of disposing
garbage fun and interactive. AIR creates designs that contribute to sustainable development and change, and is enthusiastic about producing work which can influence people and thereby bring about a discernible change in their behaviour. The basket ball trash can was an effort towards making people interact with design. It aspires to observe the human tendencies to respond to a simple innovation integrated within the environment. The basket ball trash can was meant to involve people in keeping the environment clean effortlessly. This event aimed to create a community activity guised as a recreational event while simply endorsing cleaner surroundings. AIR designs experiences for the mind and believes in the pollination of design to initiate new ideas and mature them into tangible concepts. “Solution to a problem in communication is hidden within the communication itself. We at AIR believe in dissevering the hidden facets in between the lines,” says Aditya Raut, founder & director at AIR, which is a firm ‘‘not trying to fit in but to create its own genre that may be relevant to some and allow mark its existence.’’ AIR believes, design will save the world some day! To share more such designs or experiences, positive or negative, contact Ar. Aamcher at aamcher@designmatrix.co
Ar. Aamcher SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 39
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Young guns
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T H E
PSEUDO W O R L D Words: Natasha Bohra
Nothing is more exciting to a cartoonist than a white space, ink, and the freedom to create your own world. We look at the journey of one such professional – Harendra Kapur
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By using visual metaphors and parodies to address situations, cartoonists can condense current events into a humorous picture that can be far more cutting than any headline.
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C
artoons don’t have to stop as we get
I bounce from style-to-style and topic-to-
niche was like a gold mine. And that I think is
older. Readers instinctively look at
topic that reflects my own chaos I suppose.”
the real ticket if you want to do well in India.”
pictures that go with any text, and
While maintaining the primary criteria to be
According to Kapur, “don’t aim to find some
even more so for cartoons. Although their
either funny or cute, the art too is extremely
sort of Pan-Indian voice because there isn’t
style, technique or viewpoints may differ,
important. “Make something that gives
one. We are a fragmented collection of cul-
cartoonists can help to draw attention to
somebody a moment. Whether it’s a giggle
tures and if you want to make art that is pow-
important issues.
or just a thought, whatever. Make some-
erful it has to be more specific to its audience.”
one’s morning that 0.1% better than it was
Moving to Italy, he has left that niche behind,
before they saw my doodle.”
something that he is not too happy with.
You think you know the type - that doodling type. Every time there is a pen and paper, they will be sketching something
The flying elephant, something that
Great design is honest design. It is when
down, with a mysterious smile, giggling qui-
Kapur would like to call it, took birth one
the person making what they are making is
etly and making funny faces. That is what you
fine day at his work place while working
doing it and they are clear about why. Even if
would type-cast a cartoonist to be. However,
on a brief. An effortless creation with very
it is just to be silly, one needs to be honestly
with Harendra Kapur it would be safe to say
little conscious thought, a rare moment
silly. This isn’t to say a bad designer is purpose-
that he could be an exception.
with a pen in hand, this shape was created
ly dishonest. “There are heaps of dishonesty
Technology has been awe-inspiring.
and “I found this ridiculously adorable little
in the little bit of work that I have done that
The decision to start drawing comics for
character in it. I think that’s why I love her so
I only discovered now. When you have that
Harendra started a few years ago when he
much too. It doesn’t feel like I made her as
clarity about why you’re doing it, you find
stumbled upon webcomics like XKCD, Cya-
much as I found her,” shares Kapur about his
better ways to do it,” shares Kapur honestly.
nide and Happiness. “I’d made a decision a
favourite creation so far.
Some of the artists whom Kapur follows and
long time ago to be a funny guy and I’m not
As a young artist Kapur’s creations are
loves the work of include Randall Munroe
entirely certain where that came from. All I
currently responding to other people’s
from XKCD, Alicia Souza, Olly Moss, Stanley
knew was making people laugh made me
expressions. However, as a long term goal,
Chow, Sam Spratt, Matt Synowicz.
feel better than anything else,” shares Har-
he wishes to find his own voice and a space
Make no mistake, as simple as a cartoon
endra. This is how he started to make com-
that’s only belongs to himself and yet make
appears the craft is demanding, a skill that
ics as a rip off of XKCD’s stick figure style.
it attractive enough for other people to
requires you to strip away non-essentials.
“Luckily the internet’s hunger for this kind
share it. “Keep drawing. Draw ridiculous
It is not enough to only draw the line, you
of stuff still hasn’t died and if anything it’s
amounts everyday.”
need a foundation and that is where a sense
only growing.” After moving around a few
Talking about the Indian psyche of
of humour is crucial. And this almost comes
schools and studying media, Kapur landed
design, Kapur has an interesting insight to
naturally. Kapur has wanted to be a funny
himself a job as a copywriter. However, after
share. There was a phase when he was work-
guy and that has what is worked for him. He
a year of doing that he strongly wanted to
ing where most of the stuff he did was India
has had fun doing cartoons, and in the end,
give Graphic Design a real shot. And now he
specific. “I loved that I was part of a space of
perhaps that’s what counts most, having fun
is in Florence, Italy doing just that.
shared humour that only the young, Indian,
doing what you love
Talking about comics, Kapur says, “I’m
middle class, college-going type of people
To view Harendra’s work visit
still finding my own voice with the comics.
would appreciate. I thought that finding that
www.rupees100.tumblr.com
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Leisure design
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BUSINESS WITH ELEGANCE Information & Images: Courtesy ARK
Ar. Reza Kabul forces you to look forward to even business trips – if 2012 • DESIGN MATRIX 47 you stay at HotelSEPTEMBER-OCTOBER Express Inn in Nashik.
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I
f you need a textbook example of
popular and sort-after destination for not
how state-of-the-art technology can
only the regular business traveller but also
combine with modern architectural
for families on outings and functions.
principles to create a sustainable, energy-
This resulted in the client purchasing
efficient structure, Hotel Express Inn –
the adjacent property and creating phase
Nashik designed by Architect Reza Kabul
2 that is now connected with a skywalk on
is where you look. Ideally located on NH 3
the 2nd floor. The first building comprises
Mumbai-Agra Highway just off the Ambad
of an innovatively planned hotel with over
Insdustrial Estate and in close proximity
100 guest rooms including suites, fine din-
to the Pandavelna Caves, its design and
ing restaurants and banquet halls with a
strategic location has rendered it the most
superlative ambience; while the second has
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rooms, health club, temperature-controlled
nity with an aura of warmth, a specialty of
outdoor swimming pool, banquet halls,
Reza, that gives a glimpse of what lies ahead.
multipurpose hall, conference rooms as well as a landscaped podium.
The 24-hour multi-cuisine coffee shop – Aster – with a chic counter and live kitchen
Using a palette of recyclable mate-
is as fresh in design as the flower it is named
rial, such as stone, steel and wood as well as
after. The pastel red lamps hanging in clusters
glass, creates a strong sense of transparency
of 9 radiate positive energy that makes the
on arrival. The glass façade is the USP of the
mystical surroundings more appealing. The
structure while a waterbody at the entrance
large brown armchairs are extremely comfort-
radiates calm. The enormous double-height
able and cozy giving a perfect homely feeling.
entrance lobby gives an experience of moder-
Kansar – the executive Indian thali restauSEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 49
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Chinese bamboos and traditional stone waterfalls give a feel of being one with nature even indoors. The soft trickling sound of the waterfall calms nerves and releases all stress from the body. 50 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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rant on the ground floor – has been designed
which create a beautiful rhythm of light.
bamboos and traditional stone waterfalls give
along modern lines with a touch of the ethnic.
Reza has experimented with lights by shun-
a feel of being one with nature even indoors.
The grille work is kept constant even on the
ning typical chandeliers and selecting an
The soft trickling sound of the waterfall calms
chandeliers to match the flow of the design.
ultramodern, chic and contemporary light
nerves and releases all stress from the body.
Designed using free-flowing form and
fixture and barrisol ceiling.
A fully-equipped health club on the first
pattern in contrast with the remaining
All the rooms (including 6 suites, 17
floor overlooks the temperature controlled
areas, is the lounge bar that is illuminated by
deluxe rooms, 17 executive rooms, 4 family
outdoor swimming pool was also added. The
natural light during the day creating inter-
rooms and 51 standard rooms) are highly spa-
poolside has cane deck chairs clad in blue
esting patterns of light and shadow; but at
cious with modern lamps and large mirrors
stripes and life-size tortoise placed all around.
night the subtle ambient light encourages
which visually increase the space. A worksta-
Provision for indoor activities like table tennis,
an intimate yet vivacious ambiance. The
tion and perfectly placed armchairs complete
squash and pool has also been made. Reza
ceiling in curvy form and niches binds the
the simple design imparting a contemporary
has experimented with abstract designs on
place together and the form continues in
elegance that maintains a beautiful balance
the ceilings and played with lighting to com-
the lounge chairs. The use of white, natural
between entertainment, work and comfort. A
pliment the game room. A salon, steam room
grey and mauve shades with frosted glass
clear view of the Pandavleri caves from almost
and Jacuzzi are also provided for.
and metal create an understated opulence.
all the rooms relaxes one immediately.
The architect who worked closely
Kalash, one of the three banquets, gets
In the second phase, a spa was added
with his Senior Associate Akber Naro-
sophisticated white walls and royal red
with provisions for both twin as well as single
dia, has fashioned a multilevel hospital-
carpets matched with modern chandeliers
massage rooms. The spa lobby has a rustic
ity equipped with every lifestyle facility.
that beautifully blend with the elegantly
look with copper plates on its walls, while the
From the ingenuity of the ingredients to
designed ceiling; Grandeur, the other ban-
massage rooms are done up in warm shades
the flawless execution, every aspect of the
quet is done up in warm shades of cream
of yellow and browns that beautifully blend
hotel is set to entice and win accolades –
and brown and elegantly designed grilles
with red to give an energetic feeling. Chinese
truly a Reza signature SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 53
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ALUMINIUM – A FENESTRATION REVOLUTION! Continuing our column on the Aluminium industry, we focus on the increasing demand for this versatile material in fenestration.
T
Design focus
he word fenestration comes from the
durables like appliances, HVAC & cooking
Latin word fenestra (window). Fen-
utensils, electrical components, equipment,
estration, refers to the design and/or
food, and all facets of building and construc-
disposition of openings in a building or wall
tion. In construction industry, the use of this
envelope. Fenestration products typically
metal grows along with the building industry.
include: windows, doors, louvres, vents, wall
The tallest buildings in the world use alumini-
panels, skylights, storefronts, curtain walls,
um façades in one form or another—whether
and slope glazed systems.
it is for windows, curtainwalls, panels, store-
Aluminium is used in almost every indus-
fronts, entrances or column covers, to name
try in the world – transportation, packaging,
just a few applications. Aluminium has been
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stand about light, heat, acoustics, etc. It is all very dynamic and thus extremely interesting. There is so much to explore and learn. One has to look into the material performance, which means how long will it last. We are designing buildings to last for 100 years or more and one needs to test the material for all endurances. DM: I have never come across something called Design Life. VSR: That is where the consultant steps in. There are two lives that design has – interiors & façade – one is which can be changed when you get bored of it, but the façade or the building envelop is not something you will change sometime soon and both depend on execution. The structure is more permanent in nature, not so much the interiors and that life is what we need to look into. The other concern is the material performance – heat, acoustics, wind, etc. Our job is to give façade solutions. Let the structure be complex but we have to give the façade a solution that is so simple that it can be understood and executed easily. That is most important and is a challenge for the best of designers. In fact, our office motto is “we are proud to do the most complex building in a simplified way that can — and continues to be — the choice material
industry, we decided to talk to an expert on
be executed by anybody – even the most
for fenestration in commercial construction.
the subject — Mr. V.S.Ravi of Façade India. An
unskilled workforce”. Hence the design should
According to David Mills, CEO of Azon USA
engineer by training and a façade and fenes-
be so forgiving and foolproof that the execu-
Inc. in Kalamazoo, “The construction market
tration expert by passion and choice, we got
tion is perfect. And of course the cost – client
grows about 5 per cent to 10 per cent per year,
him to talk about his line of specialization and
should get the value for his investment hence
while it continues to find new and innovative
much more…
the budget is very imp.
ways to use aluminium in the building envelop, more uses for the material grows.” There are wide-ranging reasons for its use. Aluminium does not warp at high tem-
Design Matrix: What is the role that a façade expert like you plays in the scheme of things?
DM: So is there a synergy between the architect, the client and you? VSR: Yes, we sit with the client to under-
peratures nor does it shrink and become
V.S.Ravi: Every field has and needs spe-
stand the use and design of the building. Sec-
brittle at freezing temperatures or after the
cialists. Just like a surgery finds doctors who
ondly, we have to understand the life expec-
moisture content evaporates. Warping and
are experts in different fields coming together
tancy of the building which has to be more
shrinkage can cause excessive air infiltration,
to make it a success, a good building needs
than the design life. The clients are highly
degrading the fenestration performance.
the expertise of different people working
informed and challenge you and you have to
Another attribute that make it an excellent
together. The architect and the client need to
be ready with answers.
choice for fenestration is its ability to accept
know what are the right practices in façades
a variety of colours and finishes. It can be
and the right materials to be used.
DM: How do trends affect the façade industry?
extruded into very simple or complex shapes to complement the aesthetics required for
DM: So typically what do you look into?
building projects.
VSR: In each project I need to understand
site condition and the requirement. If the
VSR: First of all we try to understand the
To get an in-depth understanding of this
the building structure design and its basis,
trend can be woven into it, we do it because
dynamic material and an equally dynamic
depending on the façade material under-
that is what we are experts at – providing
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solutions. If there is some problem that follows a particular material, you find the solution for it – that’s our role. DM: Where would you place aluminium as a façade material? VSR: I think everything is moving towards aluminium – not just as a support system but even as a metal. Of course, there are other expensive metals like stainless steel, titanium, zinc, etc. but 80% of the industry depends on aluminium. It is the most performing metal, there are no issues, there is structural balance, recyclability, etc. DM: Yet it is not widely used in India as compared to other countries? VSR: Probably due to lack of awareness. Though at a project level most clients are quite aware of its properties, there is a lack of
DM: Has an architect ever changed his
our design office began and this became a
awareness of its uses at a personal level – and
design due to your material recommenda-
major advantage as we know both aspects
that is required for it to become acceptable or
tion?
– design & material. The one unique point
even popular. Its uses are not clear to the com-
VSR: Many a times (laughs).
of our lab is that our technicians know how a material should behave under certain con-
mon person, though the professionals know that the civil work has been almost complete-
DM: And they give in without a fight?
ditions and when it doesn’t we identify the
ly changed to aluminium as it is non-corrosive,
VSR: Most architects are very flexible
problem and give solutions. Not just in lab,
non reactive, long life, and then almost 100%
and approach it with the attitude that this is
what we can design today is not less than
recyclable. Using it for a 100 more products
a specialized subject, let a specialist decide.
any international design firm. The team is
apart from construction has not caught up in
Though there are a few who might insist, but
enthusiastic and passionate about design, so
India as yet. But it has slowly started and will
the fact remains that they are good at archi-
irrespective of a project, they keep at design-
find its footing sooner than later. We might
tecture and not at materialurgy. Everyone has
ing. We keep on improving our capabilities to
have been late in adapting to the new tech-
to work together to safeguard the project but
deliver different solutions irrespective of the
nology, but the speed at which we are going,
at the end of the day the captain of the ship is
demand, as all of us at Façade India believe
I see us catching up with the rest of the world
the architect and we all support him to make
that when the demand comes we should be
in the next five years.
the project successful.
ready with the solution.
DM: How much is the trend of ‘fusion’ a part of the fenestration industry, especially with aluminium in mind?
DM: Tell us about your testing lab.
DM: So what is the next step?
VSR: Ten years back after a lot of delibera-
VSR: The next level which is also a
tion I decided to quit from a position that no
dream is to acquire a much bigger land in
VSR: That is happening anyway since
one wants to leave – as the COO of a compa-
the near future, where a major part would
the support system is largely aluminium.
ny and we got into testing materials as no one
be dedicated to a façade library and an area
Steel is being fast replaced by it as one
was doing that. Today our lab is one of the
for practical training. We want to bridge
cannot go back and change the material
biggest probably in Asia and is comparable in
this gap of awareness gap. We have always
later. Wherever possible, people are opting
quality of testing with any lab in the world. All
been very open in sharing information with
for aluminium. So whether the architect is
our technicians are very alert and enthusiastic
the industry. We will be starting a quality
using stone or metal for cladding, it can-
– they not only work at identifying the prob-
programme shortly where we will invite
not be implemented without the help of
lems but also at finding viable solutions.
people from different areas of the indus-
aluminium. It is one of the best materials available to us and you can be assured of its performance which does not compromise on the aesthetics.
try and train them to enable them to use DM: You mean material or design solutions? VSR: Both. Actually that was from where
that knowledge in their area of proficiency. When people have the knowledge, responsibility can also be shared (smiles) SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 57
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Selfridges, London : Detail shot showing people queuing up to use the portable toilet on a camping site while a guy is with his pants down – cheeky!!
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Global eye
WINDOW SHOPPING IN
London, Paris & New York Images: courtesy Harsha Kotak
R
edefining
everything
we
ever
Starting with London, the design team
thought about window display,
at Desigual is absolutely right – ‘London is
these beautiful displays will stop
not the same’. One can feel a lot of excite-
anyone in their tracks.
ment in the air here with Queen’s Diamond
These images that I collected from three
Jubilee celebrations followed by Olympics
fashion capitals of the world – London, Paris
this year. The windows of H&M and Self-
& New York are more like theatrical plays
ridges display these events of summer 2012
or movies which tell a different story every
in London with a lot of zest.
time. In these times of economic gloom,
Paris on the other hand is full of sophis-
there is a lot of innovation and sophistica-
tication and style as seen in these windows
tion in evidence in these shop windows
for Louis Vuitton. Whereas, Louis Vuitton in
than ever before. This can bring long term
New York creates ‘larger-than-life’ windows
cultural invigoration and economic uplift in
where their display doesn’t stop at the win-
any society. These displays are like whimsi-
dows but spans and covers the building
cal narrations, dramatic design statements
facade too
or illustrative sculptures that seem to leap out like dreams or ideas from story books.
Please write in with comments and ideas to harshakotak@designmatrix.co SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 59
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These displays are like whimsical narrations, dramatic design statements or illustrative sculptures that seem to leap out like dreams or ideas from story books.
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Desigual, London – This wonderfully chaotic and colourful scheme screams “We are fun, we are exciting and we are full of life.”
H&M, London – Sportingly clear – Its Olympics and all eyes are on us.
Liberty, London – An ingeniously stunning display of shoes that can be lighter than air.
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Louis Vuitton, Paris – Lets have some fun at the Fun-Affair.
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Louis Vuitton, New York – This display is to celebrate the collaboration of Louis Vuitton with Japanese designer Yayoi Kusama who sees her life as ‘a dot lost amongst millions of other dots’. These windows represent Kusama’s major artworks in her iconic colours Red & White. 64 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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I would like to thank a few people who shared some of the above images with us – Noel Y. Calingasan, Kiran Nambiar and Andrew Meredith.
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Conversations
Words: Natasha Bohra; Images: courtesy the designer
A look into the harmonious balance of art and furniture by Manasi Manjrekar
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A
fter
being
awarded
as
the
societies and their development.
Outstanding International Student
Among the first few designs that
of the Year in 2009 while studying
Manasi worked on were KBH and Plectrum,
Fine Arts at Rochester Institute of Technology,
both inspired by music. KBH or Koben-
Manasi Manjrekar’s extracurricular training has
haven is the Danish way of saying Copen-
groomed her into an achiever. Confluence
hagen. KBH is a double-cantilevered seat,
Elite, a Concept Store is a platform where
with an inbuilt magazine storage space.
mind and ideas meet birthing new concepts.
When flipped upside down it conveniently
Designs from her sketching journal became
turns into a small coffee table. Made of
a reality after coming back to Mumbai and a
veneer, the inside is flexi-ply to keep it cost
childhood dream for Manasi, it took almost
effective. Plectrum is a corner stool made
two years of enthusiasm and hard work for
of teak and resembles the shape of the
the store to come to life.
guitar plectrum. This piece is constructed
Venturing into design was the result of
in typical American Arts and Crafts style,
Manasi’s regular trips to her coaching centre
using Mortise and Tenon joinery and just
for table tennis. Passing through a bunch of
three hardware fittings. Plectrum has a
interior stores she was intrigued with the
subtle musical note carved on its top left
shiny lights and fancy products in there.
corner to salute the spirit of music.
And it was only a matter of time that turned
Discussing plans for the newly opened
her curiosity into love. She developed a
Confluence Elite, Manasi shares, “This kind
keen eye for the whys and hows of all those
of a retail venture is a part of many metro-
products. “Since then, nothing much has
politan cities around the world. Though this
changed. “How” and “Why” are still my
concept is not new to the retail industry,
favourite words,” smiles Manasi.
Mumbai has experienced very little of this
“As a designer, my designs come con-
flavour. It is our leitmotif to educate all, of
nected to have a harmonious balance
the benefits of this genre.” The store plans
between art furniture and utility furniture;
to have in-store promotions with designers
and I like to term them as “Util-Art” which I use
showcasing their products and propagat-
extensively,” she shares. As much as possible
ing how concept design gets in action as
the Shaker-Principle of design is what she tries
interiors, or product, or human interaction.
to follow – ‘Don’t make something unless it is
The first of their initiatives was hold-
both necessary and useful; but if it is necessary
ing a seminar titled ‘Concept Design and its
and useful, don’t hesitate to make it beautiful.’
application in the design world’, with final
Conceptual sketching, model making,
year design students. The students were
woodworking, ceramics and mixed-media
given exercises to apply what they had
rendering are an art of stimulating the mind
learnt in the seminar after which a com-
to generate good and sustainable designs. As
petition was conducted with the best
a designer Manasi, develops concept prod-
designs being felicitated.
ucts and attempts to make available modern,
A good design can feel like something
country non-specific products for the global
you have always been waiting for without
Indian. “Mock it up before you fork it up!” She
knowing. There is a saying, “It’s art if it can’t
draws her inspirations from Anthropology.
be explained. It’s fashion if no one asks for an
Anthropology is the study of humankind, in
explanation. It’s design if it doesn’t need expla-
particular, of culture or environment or inter-
nation”. With Manasi Manjrekar’s designs,
action. It is a comparative study of human
we anticipate no explanations!
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Design promo
MERINO MR+ TUFF GLOSS LAMINATE
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erino introduces MR+ Tuff Gloss
M
should be stored horizontally with the top
laminate that is a range of super
sheet turned face down and a thick hard
gloss laminates and is resistant to
board placed on top to protect the material
scuff and Mar abrasions, making them ideal
from possible damage and reduce the chanc-
for use in places where creativity gets restrict-
es of getting warped. Stored laminate stock
ed for want of a better surfacing material. Mar
should be rotated such that older sheets will
is the ability of a surface to resist permenent
be used first. Laminate sheets should be pro-
deformation or mini scratches, resulting from
tected from moisture, and should never be
the application of a dynamic mechanical
stored where they may come in contact with
force. It refers to light surface damages which
the floor or outside wall.
are usually shallow and single – Mar may not
Maintenance: The abrasive pads, scouring
be readily noticeable. The existence of a group
powders or cleansers may permenantly dull
of such Mar, visibly degrades the appearance
and scratch the laminate surface making it
of surfaces.
susceptible to staining. Harsh chemicals such
Fabrication and assembly: High pressure
as oven cleaner, toilet cleaner, or drain cleaner
laminates should be properly conditioned to
will etch and discolour the decorative surface.
the ambient conditions of the surroundings
MR+ gloss laminates are not designed to resist
before they are used. For example, high pres-
continual contact with these chemicals. So do
sure decorative laminates and the substrate
not place frying pans or dishes directly from
need at atleast 48 hours to get acclimatized.
the oven or cook top on the laminate surface.
Provision should be made for the circulation
Even though the product has high heat resis-
for air around the components.
tance, exposure to temperature greater than
Storage: MR+ Tuff Gloss Laminate sheets
135 degrees is not recommended
ADVANTAGES • Merino’s MR+ tuff glass technology gives excellent Mar resistance thereby maintaining the gloss level three times longer than ordinary high gloss laminate. • It also gives 2-3 times better abrasion resistance than high normal glass laminate. • The gloss is over 110 when tested at 60 degrees angle on gloss meter whereas other gloss laminates have 80-100 gloss meter reading when tested at 60 degrees angle. • A special top layer along with the build up gives better impact resistance thereby protecting the surface from falling objects. It is 100 per cent safe to use it in the kitchen as it is non-toxic and non-porous. • A wide range of attractive solid colours, wood grains and design patterns are available. • The colour of the laminate will not fade over time. It is resistant to xenon light. • It can withstand a temperature of 180 degrees, making it ideal for use in kitchen applications. • It is also resistant to stain and shows better results as compared to other high gloss laminates. It helps in reducing scuffing during transit, on the site and during installation. SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 71
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USER RESPONSE High gloss is much in demand and will lead the market for another few years. To find a versatile, easy-to-use and economic material is a Herculean task. Maximum materials available are imported and only a few are from reliable Indian suppliers. Also, the continuity of get-
MR. PRAMOD RAWAT,
ting the same colour again is difficult.
Rawat Brothers Furniture Pvt Ltd
Merino’s MR+ Tuff Gloss Laminates have a
The demand for high gloss laminates is more than ever before. However, the basic
better abrasion and Mar resistance than the
limitations is the lack of scratch resistance which very easily spoils the look of the
normal laminates. It’s life shall be equal to the
product. So it’s is more preferable for vertical surfaces (like shutter elements) rather
normal laminate but will retain gloss for up
than horizontal surfaces (like tops). The higher cost factor also limits its abundant
to three times in comparison. At present it is
use.
available in limited designs. However, with our
MR+ Tuff is a laminate with high gloss finish having special scratch, abrasion
past experience we have noticed that Merino
and heat resistance. The customer expects the product’s look to be maintained for atleast a period of 4-5 years, which MR+ can easily deliver. MR+ has better scratch and heat resistance than acrylic or PU. Also we can get consistent colour repetitively which does not change over time. PU and acrylic both have a yellowing effect with time and getting consistent colours is difficult. Also it is comparatively less expensive. So far we have had a very good experience in using MR+. There have been no complaints from any customer and the performance is consistent with what the company declares.
High gloss is a global trend and is well accepted in the Indian market for kitchens. However
MR. KAMLESH TALESARA,
due to man-handling as a standard practice
Sleek Furnitech, Udaipur
is continuously increasing the range in MR+. The edgebands too are available easily with major suppliers.
MR. BHARAT KAWEDIA, Nirvana Modular, Mumbai
even in the manufacturing process, the panels are prone to micro scratches. Merino’s MR+ Tuff Gloss laminate has resolved our problems of mini and micro
The gloss levels of acrylic is much higher
scratches during processing to enhance the
than MR+ but in comparison it is very expen-
beauty of high gloss. The lifesycle of MR+ is
sive. Acrylic gets scratched easily and the
three times longer than high gloss laminates
designs available are very less. While, the gloss
for the same application area. Also, the scratch
level of PU is much higher than MR+ and you
resistance in MR+ is better than acrylic and PU
get a seamless finish,. The range is endless too.
finish. The laminates can be used for modu-
But PU is very expensive in comparison with
lar kitchens, wardrobes, wall panelling and
MR+, and its application needs a lot of capital
more. The Edgebands are also easily available
equipments, and the process is very sensitive
and we have a close match with Doelken and
and time consuming. We have been using
Rehau. We have already shifted our complete
MR+ since its introduction and the major
range to MR+ in all the shades available and
benefit we have had was in production. The
we also suggest the users to upgrade to MR+
material does not get scratched easily and the
if they need respectable quality product. We
gloss level is higher. The finishes of our prod-
have had a reduced number of complaints of
ucts have increased in quality.
scratched panels.
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The high gloss trend in the market is in and will always be there, since PU and Ploy coating is an expensive affair. High gloss is fulfilling the aspiration of general middle class. It is a great
MR. RAJYA VARDHAN DEWRA, Smooth Furnitures, Kolkata
trend in the modular kitchen segment. However, some of the high gloss laminate colours are hard to use because similar edge banding is not available. MR+ Tuff gloss is a basic high gloss with a coating of Scuff proofing so that regular wear and tear will not have an effect on the laminate. It lasts as long as the furniture lasts. However, it is not available in all designs since there is a limitation of the coatings. We are also doing post forming (Flex) in MR+. We have used the product in almost all applications and also plan to use it in high-end wall panelling in an office, instead of PU.
MR. POPAT DHUMAL, Shree Kitchen, Pune
High gloss finishes entered the realm of
MR+ Tuff Gloss Technology gives a bet-
kitchen cabinetry several years ago via the
ter abrasion resistance than normal high gloss
top European design houses. Since then the
laminate and can resist permanent deforma-
popularity of the look has increased, and
tion or mini scratches. The life of the gloss of
high-gloss is becoming more prominent in
MR+ Tuff Gloss Laminate is almost three times
KM Kitchen Master, Gurgaon
everything from kitchens and baths, to clos-
longer than life of gloss of normal High Lami-
These days, the demand for high gloss is
ets and furniture. Materials technology has
nate. As compared to acrylic and PU finish, it
very high. Even the aged prefer high gloss
also advanced to bring high gloss to market
is value for money, scuff resistance and easy
shutters for their kitchen cabinets. I am sell-
across all price points.
maintenance. Matching edgebands are also
ing 7 kitchens in high gloss out of 10. There
easily available and Post Forming (Flex) is also
are so many materials available in high gloss
possible in MR+.
like acrylic sheets, high gloss membrane,
At every level, high gloss has proven a very popular finish that will likely continue to
MR. INDERJIT SINGH,
thrive. Part of the allure is that the sheen can
We have made a special catalog for MR+
PU paint, UV shutters, high gloss laminates.
serve many different design functions. High
laminate shutter for our customers and dis-
But the basic limitation in using these high
gloss can create emphatic contrast, particular-
tribute the same along with high glossy edge
gloss materials is that they develop a lot of
ly when used with surfaces that reflect nature,
bending. The response has been great and it
scratches during handling, transportation
like the dark, textured wood grains that are
has turned out to be a good option for cus-
and installation .
also waxing in popularity.
tomers.
The MR+ Tuff Gloss Laminate has Mar resistance with high scuff and abrasion resistance. It has the life of almost 10 years that is three times longer than high gloss laminates. It is available in limited colours but is sufficient. The Post Forming (Flex) in MR+is possible in in 0.8 mm thickness. MR+ can be used in kitchen, wardrobe, display shelves of showrooms, kids furniture, restaurant reception etc. Since the time we have started using MR+, we are getting almost nil replacements for scratches etc. SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 73
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Design insight
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MARINE
MUSEUM
Michael Graves
Patrick Burke-Taylor
Information & Images: courtesy MGA
Michael Graves & Associates designs a new maritime museum, Marina & Showplace theater on the island of Sentosa.
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I
nternational architects and designers, Michael Graves & Associates (MGA) completed the Maritime Xperiential
Museum (MXM) at Resorts World Sentosa (RWS) in Singapore. The project, lead by MGA Studio head Patrick Burke, marks another phase in RWS’s development. MGA completed Phase 1 in February of 2011, a $4 billion project, which included top-flight hotels, family entertainment, fine dining, and world-class gaming on 121 acres just across Keppel Harbor from downtown Singapore. Michael Graves & Associates has been in the forefront of architecture and design since AIA Gold Medalist Michael Graves founded his practice in 1964. Today, the practice comprises two firms run by 8 Principals. Michael Graves & Associates (MGA) provides planning, architecture and interior design services, and Michael Graves Design Group (MGDG) specializes in product design, graphics and branding. Graves and the firms have received over 200 awards for design excellence and with their unique, highly integrated multidisciplinary practice, the Michael Graves Companies offer strategic advantages to clients worldwide – something that comes to the fore in MXM as well. The Maritime Xperiential Museum is an iconic structure that draws its inspiration from sea-going vessels and thus embodies the stories contained in the exhibits and programmes presented inside. Throughout the day, the shadows and dappled light cast by the ribbed frame enlivens the interior exhibits. The interactive exhibits and the circular 300-seat Typhoon Theater, created SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 79
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by the international designer Ralph Appel-
plex. The Museum and Marina are themati-
baum, provide a wide variety of experi-
cally linked to the adjacent outdoor Marine
ences for visitors. The exhibit focuses on
Life Park and form a rich tourist experience
the maritime Silk Route, which historically
focused on the sea, marine life and mari-
stretched from Southeast Asia to Oman.
time experiences. Along the waterfront at
Geographically, Singapore is an important
the base of Universal Plaza is the Showplace
part of this history, hence has been woven
Theater, with large stone steps creating a
into the design.
seating area for 2,000 people. With views
The Museum is set back from the
across the bay to the main island, this is the
water’s edge by an esplanade with a cov-
location of Crane Dance, a nightly sound
ered pedestrian loggia that allows visitors
and light show in the water that epitomizes
to enjoy view of the mainland across the
the fun and drama of Resorts World.
bay. At night, when viewed from the water,
The view of Resorts World Sentosa from
the glassy façades of the Museum reveal the
the main island of Singapore and Cruise Bay
brightly-lit interiors, becoming a beacon on
focuses on the central waterfront in the
the water and a landmark on the horizon.
foreground, where the Maritime Xperiential
West of the Museum, a small marina
Museum, the Marina and the Showplace
displays examples of sailing vessels, a tour-
Theater are located. The Museum, the most
ist attraction in its own right, which lends
visually prominent of the facilities, creates
an air of authenticity to the museum com-
the first impression of the resort
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™
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GET INKED!
Creative ideas
Words: Natasha Bohra
Tattoos can have a power and magic all of their own. They decorate the body but they also enhance the soul. A brief insight into the art of tattoos.
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T
attooing has been practiced for
ALL THE WAY BACK
centuries in many cultures spread
Believe it or not, some scientists say that
ent things in different cultures. In early prac-
throughout the world. The Ainu, an
certain marks on the skin of the Iceman, a
tice, decoration appears to have been the
indigenous people of Japan, traditionally
mummified human body dating from about
most common motive for tattooing, and that
had facial tattoos. Today, one can find
3300 B.C., are tattoos. If that’s true, these
still holds true today. In some cultures, tat-
Berbers of Tamazgha (North Africa), Māori
markings represent the earliest known evi-
toos served as identification of the wearer’s
of New Zealand, Hausa of Northern
dence of the practice. Tattoos found on
rank or status in a group. For example, the
Nigeria, the Arabs in East-Turkey and Atayal
Egyptian and Nubian mummies date from
early Romans tattooed slaves and criminals.
of Taiwan with facial tattoos. Tattooing
about 2000 B.C., and classical authors men-
Tahitian tattoos served as rites of passage,
was widespread among Polynesians and
tion the use of tattoos in connection with
telling the history of the wearer’s life. Boys
certain tribal groups in Taiwan, Philippines,
Greeks, ancient Germans, Gauls, Thracians
reaching manhood received one tattoo to
Borneo, Mentawai Islands, Africa, North
and ancient Britons.
mark the occasion, while men had another
The practice of tattooing means differ-
America, South America, Mesoamerica,
Tattooing was rediscovered by Europe-
style done when they married. Sailors travel-
Europe, Japan, Cambodia, New Zealand
ans when exploration brought them into
ling to exotic foreign lands began to collect
and Micronesia. Indeed, the island of Great
contact with Polynesians and American
tattoos as souvenirs of their journeys (a drag-
Britain takes its name from tattooing,
Indians. The word tattoo comes from the
on showed that the seaman had served on a
with Britons translating as ‘people of the
Tahitian word tattau, which means “to mark,”
China station), and tattoo parlours sprang up
designs’ and the Picts, who originally
and was first mentioned in explorer James
in port cities around the globe.
inhabited the northern part of Britain,
Cook’s records from his 1769 expedition to
The cultural status of tattooing has
which literally means ‘the painted people’.
the South Pacific. Because tattoos were con-
steadily evolved from that of an anti-social
British remain the most tattooed in
sidered so exotic in European and American
activity in the 1960s to that of a trendy fash-
Europe. Despite some taboos surrounding
societies, tattooed Indians and Polynesians
ion statement in the 1990s. First adopted
tattooing, the art continues to be popular
drew crowds at circuses and fairs during the
and flaunted by influential rock stars like
in many parts of the world.
18th and 19th centuries.
the Rolling Stones in the early 70s, tattoo-
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ing had, by the late 80s, become accepted
developed in different cultures. In North
coloured grooves in distinctive, complex
by ever broader segments of mainstream
and South America, many Indian tribes
designs were produced on the face and
society. Today, tattoos are not only routine-
routinely tattooed the body or the face by
buttocks by striking a small bone-cutting
ly seen on public figures such as rock stars,
simple pricking, and some tribes in Califor-
tool (used for shaping wood) into the skin.
sports persons, models, movie stars but
nia introduced colour into scratches. Many
After the Europeans arrived in the 1700s,
also on a lot of individuals.
tribes of the Arctic and Subarctic, mostly
the Māori began using metal that settlers
The market demographics for tattoo
Inuit, and some people in eastern Siberia,
brought for a more conventional style of
services are now skewed heavily toward
made needle punctures through which a
puncture tattooing.
mainstream customers. Tattooing today is
thread coated with pigment (usually soot)
the sixth-fastest-growing retail business in
was drawn underneath the skin. In Polyne-
THE ART
the United States. The single fastest growing
sia and Micronesia, pigment was pricked
While the art of tattooing is certainly unique
demographic group seeking tattoo services
into the skin by tapping on a tool shaped
in the overall art world, many of the funda-
is, to the surprise of many, middle-class sub-
like a small rake.
mentals are the same. Studying the basics
The Māori of New Zealand, who are
of drawing, painting, illustration, and other
world famous for their tattooing, applied
forms of visual art are a great way to build
EARLY TATTOOING METHODS
wood carving technique to tattooing. In
the skills needed to become a successful
An amazing variety of tattooing methods
the moko style of Māori tattooing, shallow,
tattoo artist. Most people actually start out
urban women.
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by simply recognizing that they have both
mentals with other forms of visual art.
constantly moves from one location to
a knack for and an interest in creating art
Colour theory, depth and perspective,
another, rather than being displayed on
on paper. Maybe an aspiring tattoo artist
composition, and many other elements
a wall in a home or a museum or in the
has always been a doodler and eventually
go into creating a great tattoo, just as
pages of a book.
decided to take that hobby to the next level.
they do with any drawing or painting. Of
Unlike other canvases, however, skin
Formal training is certainly not the only
course, there are a number of differences
is very unforgiving. There is no erasing of
way to become skilled. Simply being dili-
between the art of tattooing and other
mistakes or throwing out a first attempt
gent about practicing can be more impor-
visual art forms, too.
and starting fresh on a new sheet of
tant than any college class for someone
Probably the most obvious difference
paper. In addition, receiving a tattoo can
who is dedicated and is able to develop
is the canvas upon which the tattoo artist
be rather uncomfortable, so the tattoo
his or her natural talents. There are also
works. Rather than actual canvas or some
artist must constantly be aware of the
thousands of art books available that can
sort of specialized paper, the tattoo art-
need to make his or her “canvas” more
teach all manner of techniques that can be
ist imprints his or her creations onto the
comfortable or to reassure it. Dedicating
applied to the art of tattooing.
skin of a living, breathing human being.
oneself to the art of tattooing requires the
This creates both challenges and benefits
ability to work with other people and to
THE UNIQUE ART OF TATTOOING
that other types of artists will never expe-
inspire and earn their trust.
The art of tattooing shares many funda-
rience. For one thing, a tattoo artist’s work
Its forever, its for real! SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 87
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Unmasking talent
56
C A S A
Words: Chintu Parekh; Images: courtesy the designer
Sometimes dedication and creativity makes up for the lack of professional training – as proved by Sagar Datta in Casa 56.
Y
ou have the innate creative talent but no professional training, the need to express it leads you to doing what Sagar Datta did – just going ahead and giving vent to his
creative juices anyway. The result is a decidedly well-turned-out space that screams for attention.
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This young man has talent and the passion for design, but not being a trained interior designer, Sagar had inhibitions about going ahead with his dream to design interior spaces. That was till this project came his way and he got to design Casa 56 under his company Casa Interio. The project entailed to convert a very traditional set-up into a modern one that was one of its kind! The use of bold colours, especially different shades of purple and beige, make the colour pallet stand out – pointing to its uniqueness and elegance. The project unveils on a large scale, covering the drawing room, dining area, bar and living area, all on one level. Sagar managed to back-up his passion for interior designing along with an experience of two and a half years of contracting to customize the existing set-up using a variety of modern furniture, artistic showpieces and flower decorations. Keeping time and quality as the chief objectives, Sagar has used his creative vision to not only plan but also personally select every item that’s used in the project and believes in going through every detail to get a desirable output that speaks for itself. Believing in customer satisfaction and the concept of beauty within the budget, Sagar has created a luxurious space that manages to bring out a chic and simple ambiance SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 89
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PEOPLE • LIFESTYLE • DESIGN • INTERIORS
July - August 2012 VOL. 2 • ISSUE 5 • `100
Canna Patel
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FROM INDUSTRY TO DESIGN What was meant to be a hardcore industrial area has slowly but surely graduated to becoming a design centre. We look at the journey of the Laxmi Industrial Estate in suburban Mumbai.
Special feature SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 91
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DESIGN HUB Featuring some of the style destinations for the design conscious.
VINEET LIFESTYLE Vineet Lifestyle offers as an ultimate collection of a vast array of customized veneers, laminates, non-woven wallpapers, wall highlighters, wall tattoos and more. The brainchild of Basannt Rasiwasia, the store specializes in exclusive selections and designs tailor-made to suit individual preferences. Amongst many others, the store
ARC ONE
houses Ego wall decor and Shaileys wall
Arc One is the brainchild of interior designer Rashmi Anand. It houses
art. Ego wall decor has a wide variety and
a range of novel ideas from around the world to choose from - fabrics,
colourful range of wall coverings in asso-
leathers, blinds and windows. Vibrant hues and styles like Traditional,
ciation with its international partners across
Metro, Villa or Glamour helps you accessorize in a mesmerizing way.
the globe. The Haute Couture collection and
The store houses wallpaper brands with modern, contemporary and
the Sand and Stoneplex range designed by
romantic collections, wall coverings with coordinated fabrics, weaves
Architects Paper, Germany, Swedish brand
or voiles and also digital wall art. Arc One also has under its roof the
Mr. Perswall, acoustic wall coverings from
largest uPVC windows - Fenesta. Fenesta specializes in the design,
Texdecor, France and AP1000 by Porche
manufacture, installation and service of precision-engineered, made-
Design Studio are worth a mention. From
to-order UPVC window and door systems to suit every need.
kitsch to classy, Shellys’ Walls provides customized designs that define your spaces. They are also now available with crystallized
ZUAA INTERIORS
Swarovski elements.
The connecting stand of the world of Zuaa Interiors has always been eclecticism, and has attempted to maintain a strong identity while adapting to the most diverse of requirements. ‘‘Interpreting the evolution of those that share our values, without engaging our own luxurious and exclusive character’’. Every piece of furniture at Zuaa Interiors is not only an aesthetic masterwork but is also engineered to sustain many years of regular use. In every phase of production, beginning with design, where harmony, proportions and colours are carefully studied, the only concern is quality.
92 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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ESSENZA Established in the year 1999 by Kiran Gala, Yogesh Wadhwana and Bhavesh Ganga, Essenza houses a wide range of modern and contemporary furniture imported from Italy and
EGO
other places. At the showroom,
The Ego store showcases a range of products that
design and furniture with func-
include flooring, wall dećor and ergonomical chairs.
tional and economical solutions
The concept store has about 115 shades of Ego wood-
and the strength is attention to
en flooring, along with over 6,000 designs of wallpa-
detail. Keeping up-to-date with
pers and a collection of 65 ergonomically designed
availability of latest materials
chairs, known as the Bluue Mango series. The myriad
and technology in the market,
designs and shades of the floor range, wall dećor and
Essenza attempts to define the
the collection of chairs are all uniquely displayed with
language of spaces and furni-
an international appeal. Ego offers three kinds of floor-
ture. “The passage of time has
ing – Engineered, Laminate and Solid. The engineered
not dampened our optimism
and solid flooring are a natural wood collection. The
or zeal for design and furniture;
laminated collection includes four unique ranges of
but has rather imparted wisdom
laminated wooden flooring: Elite collection, Enigma
and a sense of craftsmanship
collection, Enchant and Classen collection. Ego also
that comes from having gone
offers Deck flooring, which is perfect for outdoor spac-
through the process many a
es like the pool-side, spa or balcony.
times,” shares Kiran Gala.
emphasis is on excellence in
INDU ART & FRAMES Over the last few years, art has grown in prominence and hence seen to play an important role in the interior design scheme. The designers spend days and sometimes months to identify the right artwork for your wall to complement the dećor. But an artwork in itself is no use if it is not presented properly. Experts say that a frame can make or break, enhance or ruin not just the painting, but also the look and ambiance that the designer has worked so hard to create. Indu Art & Frames has a wide range of frames available right from Italian and Spanish frames in different sizes and styles, to metal mouldings and museum glass from Germany, conservation mount boards and special acid-free tapes from Holland. A wide range of mirror frames are also available that can be made as per customer’s size specifications. 94 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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Vineet Lifestyle offers as an ultimate destination for a vast array of customized veneers, laminates, non-woven wall paper, wall highlighters, wall tattoos and more. The brainchild of Basannt Rasiwasia, the store specializes in exclusive selections and designs tailor-made to suit individual preferences.
Vineet Lifestyle 11/B Laxmi Industrial Area, New Link Road, Andheri West, Mumbai 400053. Tel – 32517231/ 66717131, E mail – info@vineetlifestyle.com, www.facebook.com/shellyswalls
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Furniture
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Furnishing Furnishing
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nterior Furniture
Furnishing Interior
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Furniture Interior
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Interior Designing
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Zuaa Interiors Pvt. Ltd. Unit No. 25H/25R, Laxmi Industrial Estate, iture Andheri (W), Mumbai-53. (+91) 022 67258688 / 7904. www.zuaa.in
Furniture
rniture *This image is for illustrative purpose
Design Matrix_Sept-Oct12.indb 97
Furnish urnishing hin Furniture 9/3/2012 3:16:30 PM
REDSKIN HOME DECOR PRIVATE LIMITED Accentuating your living spaces, Redskin Home Decor Private limited has a wide product portfolio that enables the store to be a one-stop-destination for all dećor needs. Its product line includes furnishings, wall coverings, wooden flooring, art, custom framing and accessories. The brands under its roof are Arte Wall coverings from Belgium, Elitis Wall coverings from France, Harlequin Fabrics, Designer’s Guild Furnishings and Muraspec wall coverings from UK, Phillip Jefferies wall coverings from USA amongst others. They are also the distributors for five brands in India of the company Holden Decor Ltd. from UK,
METRIKA
namely: Emporia (contemporary/ abstract),
Metrika Kitchens, a part of Metrika Enterprises, bring together fin-
Maia (foil), Links (glass beads), Two x Two
est designs and technology to offer impeccable functionality and
(kids collection) and Rosetta (floral). Amongst
extremely high quality in kitchens. Keeping the young consumers in
many other credits to the store, one is that the
mind, Metrika has introduced Open Kitchens, a European concept. Not
niche furnishing brand Cassaro from North
just interactive and easy-to-use, the open kitchens are stylish and com-
America has appointed Redskin as their first
pact with straight lines and smooth edges. Customers can choose their
distribution partner in India.
style, favoured look, define their requirements, and at Metrika a unique, custom-designed kitchen will be ready. For a modern look, absolute white kitchens are available, with a very young, fashionable and sculptural appeal. Another delectable design is that of a woody texture in shades of charcoal. Kitchens by Metrika are available in three styles – Modern, Classic and Contemporary, and each kitchen is designed keeping in mind Indian kitchen requirements and beautifully fuses functionality with aesthetics.
WINDOW TRENDZ Window Trendz is associated with German brand VEKA, one of the world’s leading manufacturers of uPVC windows and doors. VEKA India draws from the parent organization’s supreme expertise and has ample capabilities in catering exclusively to specific Indian needs. At Window Trendz you can experience live demo on functionality of various system window types suiting all needs. One can find the widest range of profile systems of uPVC windows, doors and much more. These door and window profiles don’t just offer exquisite looks but also have a range of inherent benefits. These products are fabricated using galvanized steel reinforcements, highest quality EPDM gaskets and fittings. The multiple chamber system design helps insulate heat and noise and is also capable of accommodating different glass thickness through the use of glazing beads of varying sizes and enables optimum values in terms of security, noise reduction and thermal insulation. 98 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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PEACOCK LIFE Peacock Life is the coming together of a landscapist (Neelam Sagar), an artist (Ganga Kadakia) and an interior designer (Shabnam Gupta). Together, they create a belief in a way of life that draws inspiration from the Mother Earth around us since 2010. At the store, interior products range from fusion furniture to old-world and modern contemporary, artefacts and lights and accessories that will add charm to any dećor; colourful art journeys through pop art to tribal forms that mark timelessness and wall installations to add drama to the spaces; and the long-forgotten greens are brought to life by trying to make every home a ‘green home’ by creating gardens wherever possible. You will find recycled and environmentfriendly furniture, a varied lighting collection, quirky wall hangings and playful accessories on display. There are also stone and landscape artefacts and the clients have the option to buy from a ready range or custom order furniture to specification. Peacock Life has the ability to transport you into a different era and a dreamy design world.
LE CDEOR The Le cedor store is a metaphor for contemporary lifestyle combining new age effervescence with a sophisticated intricacy of style and design. The latest addition is the metal series, conceptualized and produced by Philippines-based company Miles Ahead Corporation. Human figurines, vases and interesting artefacts made out of recycled metal are only some products from the fine-line collection available. The Le cedor store in essence offers basic, limited edition products that enjoy eternal style. The collection available at the store seamlessly blends beautiful looks to create a con-
IMPRESSIONS
temporary living experience. The rus-
Impressions offers a wide range of veneers and
tic, earthy mediums are put together
laminate options that are a blend of form and
in unusual chic designed with classic
function, durability and style. On offer are decora-
appeal. Beautiful lamps, attractive
tive veneers, designer veneers, colourful veneers,
crockery, exotic candlestands, wall
textured veneers, customised veneers (teak wood,
hangings, and more present a beau-
natural wood, finished wood veneer, non teak
tiful array of home dećor options
wood veneer, and shaded wood veneer), lami-
sourced from all over the world.
nates, plywood and more.
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Stepping beyond the realm of interior design
ESSENZA ESSENZA DESIGNER FURNITURE Unit No. 23AH/ 23BJ, Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai – 400053 Tel – 67103835/ 32420622, Email – essenzafurn@yahoo.com, www.essenzafurniture.com
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3-C, Shree Laxmi Ind. Estate, New Link Road, Andheri (W), Mumbai 400 053. Tel: +91-22-6507 1206, 6507 8206 saralent2000@gmail.com, saralent2000@yahoo.co.in; www.newsaralceramic.com
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Peacock Life 31 N, Laxmi Industrial Estate New Link Road, Andheri (W), Mumbai – 400053 Tel - +91 – 22 – 26323321/ 31 Email – info@peacocklife.com www.peacocklife.com
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NEW SARAL CERAAMIC Founded in 1985 by Shri Paraagg K. Shah, New Saral Ceraamic is a designer ceramic
EXPERIENCE WOW
studio that deals in a luxury product line of
Experience WOW is the country’s first branded audio, video, home
tiles, sanitaryware, fittings, mosaics, semi-
automation solutions and accessories concept centre. Targeted at
precious stones, spa and wellness systems.
endowing top-of-the-line solution to luxurious gadgetry desires, Expe-
They have customized design solutions like
rience WOW is the absolute destination offering concepts and deisgns
engraving, itching and laser cutting on sur-
in the form of innovative and unique products. Mirror image TV, invis-
faces like tiles, glass, metal, stone, marble.
ible speakers, high-end speakers for autophiles and home theatres etc.
They source a variety of products from a
are just some of the products that the store offers in its vast arsenal.
number of reputed companies namely Ver-
Experience WOW has also tied up with the leading brands from across
sace, Venis, Porcelanosa, Kalebadour, Glass
the world such as Ad Notam from Germany, Totem Acoustics from
Design, Onix and products are sourced
Canada, Waterfall Audio from France, Solid Drive & Induction Dynam-
from a variety of locations like Turkey, Ger-
ics from USA, Basalte from Belgium, Busch-Jaeger from Germany and
many, Italy, Spain, Brazil and China.
many more.
MICASA Micasa is a lifestyle store that helps people decorate their homes with accessories that augment both aesthetically and practically, in any part of the house. Micasa figurines are known for their detail, their work with paint, for a very special combination with light and an emotional impact. The product line includes figurines, photo frames, tissue boxes, clocks, glasses for the bar, exclusive candle holders, vases, fruit platters, bookends decorative mirrors and much more. 106 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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ARC your decor essentials
Formerly Known as THE One Give your space a complete makeover.Visit ARC One and shop for brands from all over the world, all under one roof.
Furnishings I Fabrics I Floorings I Curtains I Wallpapers I Windows I Blinds 3G, Laxmi Industrial Estate, Link Road, Andheri (West), Mumbai - 400 053. T: +9122 4295 6000 I E: info@theoneindia.com I www.theoneindia.com Design Matrix_Sept-Oct12.indb 108
9/3/2012 3:22:42 PM
Arc
One
Image courtsey THIBAUT
Image courtsey Casadeco
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AUDIO EXCELLENCE Audio Excellence is a leading provider of audio-video products and equipments in Mumbai. Headed by Anil Srivastava, the brainchild behind Audio Excellence, the company provides complete solutions in home theatre, making movies a theatrelike experience. They are the distributors for some of the finest audio-video brands like Definitive Technology, Sim2, Request, Panamorph, Legacy, Torus Power, Wire World Cable Technology, Parasound and Stereostone.
JALARAM Jalaram, Veneers & Floors has been the leader in the plywood industry for decades now. They have ventured into wooden flooring and have a vast variety that includes a number of international brands under their roof such as Finfloor, Faus Travette amongst others. Jalaram has also stepped into a new dimension of marketing the exclusive bathroom furniture manufactured by Dansani a leading Dutch brand. The expansive showroom has been beautifully laid out on two levels, to help the customer experience and get a feel of all the products.
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110 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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Noise-free living with uPVC windows from Window Trendz.
Enjoy a Chaos free life. Thanks to our special Acoustic design systems. Window Trendz uPVC window and door offer high quality noise proofing. From elegant designs to everlasting quality we give you complete comfort that you will cherish for a lifetime, backed by decades of experience in making world class, maintenance-free window and door profiles, we let you enjoy a relaxing life in more ways than one! Just fit it. And Forget it. Ask your architects to contact Window Trendz for uPVC windows made out of VEKA German profile.
Associate Fabricator for
Window Trendz Showroom: D 9, Laxmi Industrial Estate, New Link Road, Andheri (w). Mumbai : 400 053 Contact Rajender Singh; M: +91 9768080878 E: rajender@windowtrendz.in Gurjeet Singh; M: +91 9892308852
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PERFECT SOURCE FOR EXCLUSIVITY IN PRICE, RANGE & QUALITY.
Le Cdeor is a name synonymous with artifacts, sourced from all over the world - be it contemporary, traditional or fusion. These are available in a variety of materials like stone, ceramic, recycled metal, glass, fine bone china, polystone, porcelain, wood, etc. The artifacts perfectly blends with any interior decor. Ideal for gifting purposes also. Visit our exclusive showroom in Mumbai.
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Official Distributor for India:
MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E) Mumbai 400057. Tel: 26187132 / 26131442 Fax: (022) 26191014 Email:artifacts@mrjgroup.in
Flagship Showroom: Le Cdeor: 8/H, Laxmi Industrial Estate, New Link Road, Versova, Andheri (W) Mumbai 400053. Tel: (022) 26327733 / 7734. Mobile: 098676 75556 Email: jalaramvnf@gmail.com Le Cdeor Network: Ahmedabad, Ahmednagar, Aurangabad, Bangalore, Baroda, Bhavnagar, Chandigarh, Kolkata, Mumbai, Raipur, Thane, Nagpur, Nanded, Nashik, New Delhi, Pune, Surat TRADE INQUIRIES SOLICITED.
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Email: ew@ad-notam CERTIFIED PROFESSIONAL ON STAFF
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AUDIO EXCELLENCE D-11, Laxmi Industrial Estate, Andheri - Malad Link road, Andheri (west), Mumbai - 400 053, Tel - 42647270 - 72, Fax - 42647273, Mobile - 9833686108 Email - anil@audioexcellenceindia.com, www.audioexcellenceindia.com
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T C U D O R P
H C N LAU Love, Dream, Joy by Letternote As a tribute to their trademark style of sophisticated minimalism, LetterNote launched their Love, Dream, Joy series this summer. Kraft paper, timeless icons and a dash of simplicity makes up this series. The offerings include the bold and flamboyant Truck notebook, the Big Black Book, and the revolutionary Freedom Notebook. The Cassette Notebook is a trip down memory lane, while the Indian woman Notebook is all about letting your senses surrender to the glitter and glamour of jewellry. www.letternote.com
MARCH-APRIL 2012 • DESIGN MATRIX 117
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Game tables by
International Furniture Brands
International Furniture Bra nds has introduced a collection of game tables and leisure furniture from Maitland-Smith, USA. Thi s range includes exquisite billiard, pool and snooke r, poker, foosball tables and a variety of card and boa rd game tables. They are complemented by a ran ge of leisure furniture tha t includes game chairs, poo l benches with cue holder s, ball and cue racks and ligh ting, that give your hom e unparalleled elegance. Bea utifully designed to cater to both traditional and con temporary spaces, this ran ge of luxurious game tables can help you enhance you r gaming experience with utmost elegance and sty le. ww w.if brands.in
Simple ideas by
Fusion Access
simple ideas s introduces Fusion Acces e and decoat d with delic ire pa e ar at th grand collecs to create a rative design e and Mirror re. the Smok tion of furnitu egant with a simple and el collection is Smoke and e ern flair. Th od m of h uc to exquisite cenoard and the Mirror side b ld mirror an antique go tre table have making ifs ot Moroccan m . While patterned in om ro y an l point of ca fo e th em ta th ning ble is d gold leaf di the variegate gold leaf and piece with its an exquisite ch infuses glass top whi back painted . The floral om ro the dining opulence to interpreted ern has been gold leaf patt t motif. as a starburs 4541 Tel: 022 2215
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Handbags by
Risa
Risa bags by Riddhima & Saloni Sayal was born out of a wealth of international experience, and has bee n especially created for the fashion con scious and trend set ters. Their design philosophy is contemporary chic, wit h each piece created by specialist craftsm en using modern production techni ques in combination with traditional skil ls for enchanting designs and an intricat ely designed handcrafted product. The leather for each bag is individually chosen , with careful consideration given to var iations in style and elements that go into the making of each bag to ensure a distinctive and exclusive product each tim e. ww w.risabags.com
from Italy. furniture range “Bimax� has introduced the luxury re sto e itur variety of a furn in e ury itur lux Idus, the ses & bedroom furn quality sideboards, bookca al , materiion rics ept fab exc of ke nds ma ble ax Bim ted and unique. With the tica his sop are s g origiign des atin coordination, cre finishes, and their representation of colour the is ax Bim home es the nish fi and e als, colours and nic effect to furnitur which attribute to a sce ns, gloss atio h bin hig of com ting atic coa om a nal chr process foresees s reand colour. The lacquering t ces ligh pro of s Thi use h. the oot h sm oug tly thr ing the sur face per fec der ren s thu t ed duc buff pro a tly lacquer subsequen labour but produces technologies and skilled ed anc ng adv , agi to ort eff nt e, ista tim res quires more e, free of impurities and result is a smooth sur fac no other can offer. The ing of the lacquer.. phenomenon and yellow ww w.idus.in
Idus introduces Bimax
luxury furniture
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etc. SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 121
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Space review 122 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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OUT OF
THE BLUE Out of the Blue, Pune has been made, taking the psychology of the customer into account as much as the aesthetics and decor. Subtle drama in the form of art gives the place a distinctive character.
SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 123
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124 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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A
fter making waves in Mumbai
in some form or the other. Whether it is
starting at Bandra then Powai,
hosting shows, showcasing and selling art
Out of the Blue has opened in
or promoting artists, the trend continues
Pune. The design concept here seems a
in Pune as well. Rahul Mukherjee, an artist
generation ahead of its oldest counterpart
from Baroda has created an art work in his
in Bandra, that was designed almost a
own impeccable style using elements that
decade ago.
often work as a part of eateries such as, a
The design inspiration at this eatery,
couple drinking wine, half peeled banana
is inspired by psychological impacts on
etc. He has created a unique Out Of The Blue
the minds of the clients using colour and
painting rather than a painting for Out Of
material. A monochromatic restaurant with
The Blue. The artists at Dr. Art and Design
hues of grey coupled with white creates
created a doodled panel on both the toilet
a relaxed environ. While a touch of wood
doors and relevant art inside the toilet –
through furniture and cladding of the roof
“ART D” LOO!”
gets the warmth.
The courtyard is carved out of an air
Mumbai-based Dr. Art and Design, has
conditioned space with a wall of plants
worked on the project in collaboration with
running from one side to another creating
designers Shweta Kaushik and Pravin Oswal.
a garden look. In order to make the
“We wanted to create a slightly bland look
restaurant look very casual, the designers
on the walls, floor and ceiling; highlighting
have used the cheapest stone available in
the accent of the walls and the bar that has a
the country for its flooring. They replaced
lovely rugged carved Malad stone look with
the refined looking composite marble
the oak above,” informs Mitali Bajaj founder
with stained Shahabad stone to give it a
of Dr. Art and Design. “The tasting corner
not-so-new look.
was created with an oak look that included
Another interesting element of the
the wine cabinets to give continuity to the
design presence is the wizard, a new mascot
bar and to add zing to the otherwise placid
of the restaurant who will be a mouth piece
feel.” The designers created a teakwood
for every communication of Out Of The
trellis that runs across the restaurant and
Blue. This was another concept developed
added mileage with touches of art.
by Dr. Art and Design who handled Out
Ever since its inception, Out of the Blue has always been associated with art
Of The Blue from conceptualization to implementation SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 125
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Product review
SELF PORTRAITS A New Collection of Mirrors Designed by Warhol Superstar Ultra Violet
L
ocated in New York City, (Art) Amal-
Chamberlain and Ed Ruscha. In 1988, she
gamated is a new project space that
published her autobiography, Famous for
bypasses the conventional gallery
15 Minutes: My Years with Andy Warhol, which
system. Founder Gary Krimershmoys show-
received favorable reviews. Her artwork has
cases both modern and contemporary art,
been shown in numerous galleries and art
with a particular emphasis in utilizing inno-
fairs including a 2006 solo-exhibition at Ste-
vative methods for the curatorial framing of
fan Stux Gallery.
the shows. (Art) Amalgamated’s goal is to
“Self Portraits” as she calls them
provide an exhibition platform that does
are mirrored glass with text additions
not fit comfortably within the confines
framed within a cast resin baroque-style
of traditional art venue, but rather a com-
frame and reveal her long preoccupation
prehensive entity encompassing full art
with light (as her “stage name” certainly
advisory, collection management and art
implies). These mirrored works are a natu-
appraisal services.
ral extension of her aesthetic investiga-
The latest project showcased here is a
tion of the properties of light while also
new collection of mirrors designed by Ultra
being visually arresting and elegant works
Violet (Isabelle Collin Dufresne), who is best
of art. The artist has been able to strike
known as one of Andy Warhol’s Superstars
a delicate balance between presenting
and has appeared in dozens of his films
works that are at once firmly rooted in
between 1965 and 1974. She is consid-
the seductive and immediately appealing
ered one of Modern art’s greatest “muses”
sensibilities of Pop Art, while also having
because of her numerous associations with
the interactive and performance qualities
artists like Salvador Dali, Andy Warhol, John
of Conceptual Art
126 DESIGN MATRIX • SEPTEMBER-OCTOBER 2012
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Mirrored glass with text additions framed within a cast resin baroque-style frame and reveal her long preoccupation with light. They are a natural extension of the designers’ aesthetic investigation of the properties of light while also being visually arresting and elegant works of art.
SEPTEMBER-OCTOBER 2012 • DESIGN MATRIX 127
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GLOSSARY IFC: DANSANI Bathroom Furniture
Pg. 13: Astral ALCA
Pg. 120: MRJ Flooring
Ultramine Group Chatterjee International Centre, 33A, J. L. Nehru Road, 6th Floor, Suite #10, Kolkata 700 071 (M) 9874430000 Email: indiadansani@vsnl.net www.dansani.com
Astral Poly Technik Limited 207/1, Astral House, B/h. Rajpath Club, Off. S. G. Highway, Ahmedabad – 380 059. Tel: (079) 66212000 Email: info@astralcpvc.com www.astralcpvc.com
MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel: (022) 26187132 / 26131442 Email: flooring@mrjgroup.in
Pg. 14: LG Hi-Macs
Sleek International 224-227, Blue Rose Ind. Estate, Western Exp. Highway, Next to Maruti Showroom, Borivali (E), Mumbai – 400 066. Tel: (022) 64527616 Email: enquiry@sleekworld.com www.sleekworld.com
Pg. 1: Jalaram:
•
Agar Bazar S. K. Bole Road, Dadar (W), Mumbai 400028 Tel: (022) 24318444/555 Email: jalaram_timber@yahoo.com
• 9/B & 9/K, Laxmi Ind. Estate,
New Link Road, Versova, Andheri (W), Mumbai – 400053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com
Pg. 2 & 3: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072 Tel: (022) 67837777 Email: info@ebco.in www.ebco.in
Pg. 4 & 5: Durian Doors Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in
Pg. 6: Natural Veneers Turakhia Overseas Pvt. Ltd. 307, Traffic Lite, M.G. Road, Ghatkopar (West), Mumbai- 400 086 Tel: (022) 25114285 Email: info@naturalveneers.com www.naturalveneers.com
Pg. 7: Cera Cera Sanitaryware Ltd. Madhusudan House, Navrangpura, Ahmedabad 380 006. Tel.: (079) 26449781/26449789 Email: marketing@cera-india.com www.cera-india.com
Pg. 9: Prayag Prayag Polymers (Pvt.) Ltd. Customer Care: 9310002486 mail@prayagindia.com www.prayagindia.net
Pg. 10: Birla White Ultratech Cement Ltd. Ground Floor, Ahura Centre, 82, Mahakali Caves Road, Near M. I. D. C. Office, Andheri (E) Mumbai 400093 Toll Free: 1800111717 www.birlawhite.com
Pg. 12: Uniply Elementz Decorative Veneers Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010. Tel: (044) 26605995 Email: info@uniply.in
New Patel Sawmill Group 204/B, Vertex Vikas, Sir M V Road, Andheri (East), Mumbai – 400069 Tel – (022) 26833377/0952 Email: decorexsol@gmail.com
Pg. 15: Geeta Slide & Fold Windows Geeta Aluminium Company Pvt.Ltd. D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai – 400072. Tel: 9930806685 www.geetaaluminium.com
Pg. 20: KiTEC Potable Water KiTEC Industries (India) Limited C-18/11, Jeevan Bima Nagar, Borivali (W), Mumbai – 400 103. Tel.: (022) 2895 1144 Email: sales@kitecindia.com www.kitecindia.com
Pg. 21: Bharat Flooring 32, Mumbai Samachar Marg, Fort, Mumbai 400023 Tel: (022) 40574444
IBC: Sleek Kitchen
BC: Tangent The Furniture Mall Pls refer ad on back page to locate a store near you • www.tangent.co.in
Pg. 91-116: Special Feature redskin (E): sales.redskin@gmail.com
Vineet Lifestyles (E): info@vineetlifestyle.com
Indu Art & Frames (E): induphotoframes@gmail.com
Zuaa Interiors Pvt. Ltd. (W): www.zuaa.in
Impressions
Pg. 22: Kunst Karigar
(W): www.impressionss.in
Suite No. B4, Hind Service Ind. Estate, Dyneshwar Mandir Road, Shivaji Park, Mumbai 400028 Tel: (022) 24446177 Email: gjparmar@kunstkarigar.com www.kunstkarigar.com
Micasa
Pg. 23: Capstona Blue Bird Minerals 33-B Ambamata Scheme, Udaipur (Rajasthan) Cust. Care: +91 9887311111 Email: sales@capstona.in www.capstona.in
Pg. 31: Durian Laminates Cedar Décor Pvt. Ltd. F/2, Shapath-1, Nr. Cargo Motors, S. G. Highway, Ahmedabad - 380015 Email: mail@cedarindia.com www.durian.in
Pg. 82: Uniply ATS Plywood Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010. Tel: (044) 2660 5995 Email: info@uniply.in
Pg. 116: UBM-INDEX Trade Fairs marketing@ubmindexfairs.com www.ubmindexfairs.com
(W): www.micasaartefacts.com
Essenza Designer Furniture (W): www.essenzafurniture.com
New Saral Ceraamic (W): www.newsaralceramic.com
Ego Floor (W): www.egofloor.com
Peacock Life (W): www.peacocklife.com
Metrika Kitchen (W): www.metrika.in
Arc One (E): info@theoneindia.com
Window Trendz (E): rajender@windowtrendz.in
Le Cdeor (E): jalaramvnf@gmail.com
Experience WOW (E): ew@ad-notam.in
Audio Excellence (W): www.audioexcellenceindia.com
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JULY-AUGUST 2011 • DESIGN MATRIX 129
Design Matrix_Sept-Oct12.indb 129
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