September - October 2013 issue of Design Matrix

DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

September-October 2013 VOL. 3 • ISSUE 6 • `100

Bhavna Jacob Love for art and drawing inspired me to choose architecture and interior designing – a creative line as my career. In tenth grade itself, I knew I wanted to be an architect.

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8 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

venture

S ’ R O T EDI N O T E

O

ne evening, on my way back home, some deep thoughts struck my mind. Being a professional woman with high aspirations, I have no choice but to commute every day in a local train from central to western suburb. Often, my friends residing and working in the western suburbs were awed to see me reach office on time and asked me how I managed it. I explained to them it is not just me; a large number of women folk commute daily in an overcrowded train, hanging on the footboards, with no fear of the devil and the sea for earning their livelihood and achieve their professional goals. A local train travel is nothing but a test of survival of the fittest.

The history and mythologies often depict real heroes — a superman with a courageous heart. We admire those men, but I ask the women, have you ever thought of the super woman present in each one of you?

While doing the cover story for this issue, I got a chance to interview Ar. Bhavna Jacob, a woman with passion and enthusiasm, and a successful designer with the zeal to design. I really had a great time conversing with this booming designer. During the friendly conversation, the super woman concept popped up in my mind, and I asked her if she has ever encountered a super woman in her. Bhavna gave me a thought-provoking answer – every woman is born with a super woman quality. Today, a woman not only takes care of her household chores, but also strives to fly high on the professional front.

After hearing her views, I could suddenly feel the super woman in me leap with joy and pride. I am not talking about any feminist ideology or male chauvinism here, I just want to salute the great spirit of woman – hats off to you all; look deep inside and cheer up the super woman within you.

I hope all the readers will enjoy reading this power packed edition. With our thinking caps on, we will soon present to you our next issue, a special anniversary issue. To make the content richer, I request my friends in A& D community to feel free to send in designs that you would like to see in our publication.

Let us know your responses at: editor@designmatrix.co/ response@designmatrix.co

Marilyn Madathil www.designmatrix.co Now follow us on www.facebook.com/DesignMatrix.DM Now follow us on http://twitter.com/DesignMatrixMag

10 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

CON TEN TS 18 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

45

62

22 COVER STORY Intellectual conversation with Ar. Bhavna

CORPORATE DESIGN

Jacob —her journey as a booming

An Ergonomic Space, conceptually modern with fusion of contemporary lines. pg 66

designer… pg 22

LUXURY HOMES A walk through with Nishant Agarwal, a young developer—sharing insights and

RESIDENTIAL DESIGN A special focus on two award winning projects by G A Design. pg 70

thought process involved in developing

CREATIVE IDEAS A showcase of world’s best luxury brands under one roof. pg 106

ARTY-TECHTURE

the world’s best residential high-rise, One

DESIGN ASPECT

Avighna Park. pg 45

A project amidst the nature. pg 78

A trendy and fashionable fast food destination. pg 109

TREND CORNER

HOSPITALITY DESIGN

PRODUCT DESIGN

A blend of contemporary to classical and

A hotel design creating a fresh lease of life. pg 86

Paul Sandip, a young designer, designs Iconic Best Sellers. pg 112

DESIGN PROMO

INTERNATIONAL PROJECT

classical to neo-classical, a mantra of new design ventures. pg 57

IN FOCUS Suman Shah, Director, Shree Jalaram Timber Depot Pvt Ltd, elucidates the latest trends and the growing need for creating awareness in the veneer industry. pg 60

Le Décor showcases a collection of wooden vases, a perfect example for family bonding. pg 92

MY SPACE Special emphasis on Integrated Turnkey Solutions, a mindshare by Vector Projects (I) Pvt Ltd. pg 98

DIMENSIONS

An aviation project from Los Angeles. pg 116

FUTURISTIC DESIGN A white house in Mumbai. pg 120

INSIGHTS Moxtra – All in one APP. pg 121

PRODUCT LAUNCH

ivpartners creates a pure entertainment

HAPPENINGS

channel-PVR, Mumbai. pg 62

Across the globe. pg 102

A showcase of vibrant product lines. pg 123 SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 19

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

July-August 2013 VOL. 3 • ISSUE 5 • `100

ERRATUM FOR JULY–AUGUST 2013 ISSUE Some text was missing on pg. no. 42 due to technical errors.

alkesh gangwal “Every construction site in the city displayed a billboard that carried the name of the architect.... This inspired me to join architecture.”

Design Matrix_July-Aug 2013.indb 1

Corrected abstract: The slab above dining area was also removed to create a double height. Dead wall with glass mosaic connected both the floors, adding life to the space. Italian marble, fumed veneer exemplified the spaces...floral motifs used on glass mosaic and bed headrest personified the character... designer light fittings and accessories in black and stainless steel added flair to the bungalow.

6/26/2013 8:47:04 PM

We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages.

Please email to: editor@designmatrix.co or write to Design Matrix, MRJ Creations Pvt. Ltd., C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.

20 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

INBOX

I enjoyed reading the July- August issue of

Le Sutra, a pictorial presentation of a special

Design Matrix. The cover story on Ar. alkesh

room in the hotel. The wonderful visuals and

gangwal was worth reading. Not only the

detailed article has created a desire in me to

content was great, but also the images were

visit Mumbai, see this space and experience

eye catching. The photographs of gangwal

the real gambling ambience.

posing near the Biwi ka Maqbara, Daulatabad Fort, really gave me an experience of

Saurabh Patel Rajkot

Aurangabad Darshan. I look forward for the

I found Metamorphosis interesting. I look

next issue of Design Matrix!

Swati Patil Navi Mumbai.

forward for such new concepts in the forthcoming issues of Design Matrix. The

concept of fusion Keralite house by Goldmine Design Matrix is a beautiful magazine in

Projects was great. Hailing from Kerala- God’s

the field of architecture and interiors. The

Own Country, I could feel the vibes of that space.

residential project designed by Ar. Prem

Personally, I feel, Design Matrix is a publication

Nath was well presented. The concept of the

of great standards and I wish the team all the

peacock chair and the toy train in the dining

success to bring richer editions in the future.

Divya Nair Kochi

room was mind blowing. The images laid out were a real treat to the readers’ eye. I wish the Design Matrix team good luck and a bright

Design Matrix is a niche design magazine.

future.

Gunjan Singh Kolkata

The articles are impressive and powerful in

terms of research. The last issue was indeed a good reading experience for me. I would say

The MD’s note in the last issue of Design

apart from Indian projects, the Design Matrix

Matrix was an eye opener for me. I totally

team should bring in International Projects

agree with the fact that we should join hands

too. Hope to see more wonderful projects in

in offering best facilities to the tourists, who

the next issue of Design Matrix.

visits our country and appreciate the beauty of India. Let’s make our country a better place

Mansi Sharma Bhopal

to live in.

Raj Waghmare Hyderabad.

I truly thank you for publishing my project

and portraying my initial career achievement.

It’s a great honour to be documented in your I am a regular reader of Design Matrix. Within

esteemed Design Matrix Magazine, which

a short span, Design Matrix has marked its

is vividly famous amongst all architects and

presence in the world of architecture and

everyone related to the field of construction.

interior designing with its rich contents and

Ar. Abhishek Prabhu Mumbai

ideas. I personally loved reading the article on

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 21

Cover story

22 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Ar. Bhavna Jacob

A PASSIONATE

DESIGNER An artist par excellence with the zeal to design aptly describes Ar. Bhavna Jacob. Through her devotion towards work and keen interest in interior designing, she has made her mark as an eminent designer of the era. In a candid chat with Marilyn M, she shares her success story.

Proſle Images: Sebastian Zachariah and Vaishali Udeg Project Images: Sebastian Zachariah, Prashant Bhat & Thomas Mathews

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 23

A

graduate from LS Raheja College of Architecture, Mumbai,

interior designing – a creative line as my career. In tenth grade itself,

with a rich experience of working with renowned

I knew I wanted to be an architect. At that time, my mother’s close

architects, Bhavna Jacob started her journey as a self-

friend’s daughter was pursuing architecture. I saw her works and

practitioner and established her own firm Bhavna Jacob Architects.

Her gamut includes architectural and interior projects including residential, hospitality and retail design.

architecture appealed to me.

My father wanted me to opt for medicine as my career. I had to fight my way to attain my goal to become an architect. After graduation, I was fortunate enough to get an opportunity to work

Tell us something about the cherished memories of your childhood?

with senior Ar. Ved Segan. With him I ventured into the world of

I was a multi-talented child with keen interest in sports activities

and conservation was not my forte. I wanted to create, and hence

and art competitions. I very well remember, during those days

I joined the dynamic Ar. Sanjay Puri’s firm. Working with Ar. Sanjay

my parents were totally fed up with me. I simply spent long hours

Puri was a good learning experience for me. At that time, it was a

drawing. It was just out of my fervor for art that I participated in

small office and every architect handled 15-20 projects at a time.

the All India Camlin Art Competition sponsored by Colgate Palmo-

With zest for design, I started handling all interior projects in this

live. It was a secret participation, without informing my parents or

organisation meticulously. Soon, I established my own firm and

the principal of the school. The concept behind that competition

started working on small projects assigned to me. Many people

involved the theme of a famous advertisement telecasted on the

started putting their trust in me and several projects started lining

television–which portrayed germ killing ability of Colgate tooth-

up, which helped me in nurturing my love for interior designing.

paste. I tried to depict exactly that, in the competition, for which

My optimistic young mind and ambition to reach great heights

I got a certificate. It was a great achievement for me. I cherish this

made me a booming designer.

restoration and conservation projects. Soon I realised, restoration

wonderful experience.

What inspired you to choose architecture as your career?

Love for art and drawing inspired me to choose architecture and 24 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Can you share some recollections, anything striking in particular, from your college days?

The college days were days of strife. Those were the days when I was accustomed to staying awake whole night for completing

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 25

my projects. Morning seven, I reached college, driving with sleepy

ects. Recently, I designed a bungalow that encompassed the

eyes. At one in the afternoon, when the classes got over, I rushed

architectural, interior and landscaping aspects. Designing pri-

home to have a peaceful sleep.

vate residences is my forte. I have executed almost 300 resi-

I would like to share a beautiful experience I had during those

dential and commercial interior projects in India and abroad. It

days. While pursuing the degree in architecture, I bagged a gold

is exciting to do these kind of projects. It is important to know

medal in the first year for outstanding performance. The profes-

your client and the varied tastes of the client’s family members.

sor who taught us basic designing, Umesh Pachigar, had called

A home being a private space, the mother may want some-

the final year students to have a look at the design created by me

thing, while the children may want something totally different.

and it was a stunning moment in my life. He inspired me with his

I have to understand their needs. One child, say the son, may

teaching principles. He used to say, “Look at a Bhelpuri stall, how

be crazy about music, who loves to play guitar, or has a set of

beautifully the vendor arranges his things. Open your eyes; enjoy

drums, while the daughter is into fashion. Hence, a designer

the smallest thing and, for this, one does not require any money.”

needs to understand the personality of all the family members and cater to their varied interests. It is very personal; you have

Tell us something about that design you created in college for which you bagged the gold medal?

to abide to this rule.

It was a project in basic design involving town planning. We were

Cochin. I have undertaken several retail projects, Roopam, Geh-

given full freedom to create our own styles of small multi-dwell-

na Jewels, are some examples. Besides, I have designed sample

ing; so I created a model of small forms with arches and triangular

flats for renowned developers. I just completed an exciting

designs. In the first year of architecture, students are taught basic

thing – sample flats for One Avighna Park; it is rocking. Many

design elements, and town planning is something that one learns

private projects and developer projects are also in the pipeline.

In the hospitality segment, I have completed a lounge bar in

in the latter years.

You were involved in a plethora of projects, be it in residential, commercial, or hospitality streams.

Which is your most preferred area, if any?

I love working on both architectural and interior designing proj26 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

The One Avighna Park project has won several awards. Have you bagged any award for the same?

Hopefully, I should get for the interiors, which received a good response. The interior designing is actually unique and you have to see the show apartment, to feel the space and experience it.

How important are awards and recognition for you?

are in a market surrounded by many other designers. I believe a

An award for me is like an icing on a cake…. a feather on the cap. It

designer has an amalgamation of qualities of other designers. It is

is something that makes me happy. But for me the feeling of doing

not just me and I am great …I should appreciate the products that

a good job in whatever I undertake makes me happier. I have won

I buy from different parts of the world and understand the concept

IIID awards in different arenas, but I do not give more thrust to

behind various brands used while designing. A good designer is a

achieving awards. Of course, to bag one is a nice feeling.

person who brings a lobby of designers and their products together and succeeds in maintaining the balance.

In this competitive world, we face a lot of challenges. Have you come across any? and, if so, how did you overcome it?

Competition is part and parcel of our lives. If one only thinks about

PERSONAL DIARY What would you have been if not an architect or a designer?

competitions, how will that person move ahead? One will lose the

I think I would have opted for advertising or graphic designing

focus of one’s work. It is important to concentrate on what one is

as my career. But I wish to be re-born as an architect only. I am

doing, justify it and do the best possible. There are many things

blessed; God has granted me with what I wanted.

that strike me after designing a project. The human psychology work. Sometimes I feel, certain things could have been done better

On the personal front, tell us something about your family.

in a project, but I move ahead with my next project with a feeling

I hail from a multi-cultural family. My father is into business, hail-

of betterment. I just focus on my work with a mission to keep my

ing from Pakistan; mother is a clinical psychologist with Punjabi

client satisfied and happy.

and Gujarati background. I am married to a Malayalee Christian. I

– to do things better than the best – is always seen in any kind of

always dreamt of marrying someone with passion. My husband

What is your definition of a good designer?

Jacob Koshy is an audio engineer, who is ardent about his work.

According to me, a good designer should respect other designers

I will say it is he who has added the boon of music to my life….

and appreciate all aspects of a design. Product designing does not

he loves listening to music and is crazy about gadgets. Hence

mean say just designing a sofa. In any form of art, be it sculpture,

he is my passion. My ten-year old son Krish is the darling of my

mural or oil painting, the prime important element is the artist. You

house. I learn new things from him every day and he inspires me SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 27

Rapid fire: Birthday: 10th June Music you like: I love to hear hip hop songs, instrumental, classical– all genres of music. One of my favourites includes listening to the ear-soothing music of L Subramaniam.

Hobbies: I love reading all type of crazy fiction and masala novels. I enjoy the books of John Grisham. I love to visit art shows. I have lot of hobbies, but I do not have time for too many of them. However, I do the best I can.

Favourite colour: White Favourite pass-time: Going on vacation, exploring the world Favourite holiday destination: Being in Bali; seeing art and artefacts. I just love it.

Do you have pets?: I love dogs, man’s best friend. I adopted a stray dog –‘Nibbles’ – twelve years ago.

a lot. The best thing about him is that he is born with a creative

There were many hurdles in our path; but still it was just one

eye. He designed his own bedroom, chose colour for the room

connection – ie passion twined us together.

and insisted that he would like his room to be spray painted. I respected his feelings and have designed his room as per his

Do you think there is a super woman in you?

preferences.

I believe all women are born with a super woman quality. I admire those women folk who travel in crowded local trains and

We would like to know the story behind your marriage.

strive hard to earn their daily bread and butter. Early morning,

My husband Jacob is my brother’s best friend. They studied engi-

to work. At the same time, she is capable of caring for her fam-

neering together. During my college days, I remember he came

ily. I feel I am a ‘baby super woman’ compared to the women

every day to my house to study with my brother. They had a

folk one sees in the local trains. I am trying my best to reach

lot of blast and it eventually disturbed my sleep after college

there. But I will say it is an adorable fact that every woman has

hours. I hated him for that reason and then I do not know what

to look after her home and career simultaneously, regardless of

happened suddenly. He started coming to my place even when

anything that comes under the sun. But it is a beautiful balance

my brother was not at home and I felt weird. But, somehow our

one maintains.

she gets up, completes her household chores and then goes

passion for work resulted in a wonderful chemistry between us wedding, Indian style wedding and a court marriage to make

What message you would like to give to the readers of Design Matrix?

sure that in all respects we are married.

Design Matrix is a great magazine. The power of print is huge;

and we decided to get married. The best part is we had a church

read more architectural and interior publications to gain expo-

Do you think you and your hubby are made for each other – ‘Rab Ne Bana Di Jodi’?

sure to the architects’ world. Choose your architects smartly…

Of course, marriages are made in heaven and we were destined

world is large; keep yourself updated about the current trends.

for each other, though we belonged from different backgrounds.

And this is only possible with the vast reading habits.

28 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

know the designer to whom you are assigning projects to. The

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 29

Email: bj_architects@yahoo.co.in

30 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

One Avighna Park Mumbai SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 31

One Avighna Park is a prestigious project by Avighna India Ltd, developers of the landmark project Nishika Terraces. The former project has won several international awards.

We created sample flats and a show pavilion for this project.

The design brief was to create two apartments (3 BHK and 5 BHK) for a high-end user who has a contemporary lifestyle with Indian roots. The puja room being a symbolic depiction of the Almighty, the art works used is inherently Indian in character. The apartments being on high levels and having panoramic views have impelled the design to be extroverted in character. Even the bathrooms have a good corner view, which we have left intact. A screen is provided for privacy.

World's Best Residential High-Rise Development IPA, London Dec-2012 Best Residential High-Rise Development Asia Pacific- 2012, 2013 SKY VILLAS

32 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Best High-Rise Architecture Asia Pacific- 2013 Best High-Rise Architecture India- 2012, 2013

SKY VILLAS

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 33

34 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 35

Best Residential High-Rise Development India- 2012, 2013 Best Apartment India- 2012 SKY VILLAS

36 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

The concept behind the design of the show gallery was to keep the original height of the space and enjoy the volume. For this, we have introduced cabins appearing to be suspended in the single volume of space. The lighting over the reception is suspended from a height of 30 feet, again adding to the verticality of space. The interior is kept dimly lit as governed by the external

Best Residential Renovation Redevelopment India- 2012, 2013 Best Interior Design Apartment India- 2013 SKY VILLAS

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 37

Best Ultra Luxury Residential Project of the Year CNBC Awaaz Real Estate Award 2012 Best Landscape Architecture India- 2013 SKY VILLAS

38 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

lighting conditions. The model of the structure has been centrally positioned to remain the focal element in the space.

Most of the products used in this project are designed by us; a lot of art has been commissioned. We have used high-end furniture from Italy; wallpapers were sourced from different parts of the world. The art, the sculpture and murals are a blend of international products. The fittings used are from Germany. For kitchens and sanitaryware, a mix of international brands was deployed.

This project is an epitome of elegance – a milestone that redefines the city skyline with its affluent living spaces designed thoughtfully with eco-friendly innovations. It has been a pleasure for us to design a space at such a level with panoramic views.

Platinum Pre-certification by Indian Green Building Council for 64 storey Luxury Residential Towers Ultimate Residence of Mumbai Hindustan Times

SKY VILLAS

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 39

Sheerine Advani Mumbai

40 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

The brief given to us was to create a glamorous interior of a house for a young couple, bearing in mind the birth of a baby girl. It was a great experience to work with this wonderful couple.

Considering the maintenance, a dark colour palette with deep rich colours was used as focal points in the interior. Most of the art works used were customised and some were purchased by the client for which I give credit to them. This house is a neat blend of glamorous look with a touch of bling!

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 41

K Raheja Corp: Vivarea Bengaluru

42 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

The project involved the designing of an apartment with all amenities and having a touch of urban sensibility for a well-educated and up-market client. The original four bedroom layout was converted into a three bedroom layout with one media room. As high-end customers may be open to the idea of an open kitchen concept, we designed an open kitchen to lend volume into the space. Artwork used is Indian with an international flavour.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 43

Binu Patani Mumbai

We designed the interiors of a home for a young couple with two children, set against the backdrop of a typical Mumbai skyline. The client who has a hospitality background preferred to keep her home in pristine condition. We have kept the interior in deeper shades and played around with colours in the bedrooms. The living room and public areas are neutral and metallic, which are evergreen in terms of colour combinations and add a glamour quotient to interiors. Entertainment is a natural affair in one’s daily lives, so we created a media room to have all kinds of entertainment. We have designed a cement wall as the backdrop in the media room. A small prayer room is created in a very longitudinal room tucked away from the main living space.

Above all, we succeeded in designing a non-clutter spacious interior with an up-market look.

44 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Luxury design

the

answers to all your

questions

Sky Villas Lower Parel, Mumbai

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 45

Luxury homes

46 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Touching the skyline Nishant Agarwal, Managing Director - Avighna India, son of Chairman Kailash Agarwal in an exclusive chat with Marilyn M, shared the group’s insights and thought process to develop the world’s best residential high-rise, One Avighna Park.

A

vighna India, one of the leading

For instance, the group works only on

towards design and construction qual-

real

development

one project at a time and is therefore able

ity for its eagerly awaited project One

companies in India, follows a

estate

to deliver projects of high quality on time.

Avighna Park at Lower Parel, Mumbai.

rather unconventional modus operandi

The group has bagged several inter-

The project comprises of two 64 sto-

– their philosophies are conservative but

national and domestic awards for its

rey residential towers and one 35-storey

result in extremely premium offerings.

unique methodology and approach

hospitality tower. Recently, One Avighna SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 47

Park was recognized as the ‘World’s Best

with dressing room, a formal dining, and

What is your view on luxury?

Residential High-rise Development’ by

a breathtaking panoramic 270-degree

Luxury is a subjective term frequently

International Property Awards in London,

sea view. Like all our developments,

related to simply the context of location

the first project in the country to bag this

Nishika too was designed in consultation

in Mumbai. For instance, there are several

prestigious global award.

with vaastu experts to maintain harmony

areas in South Mumbai that command

in its environment. Resident safety and

a significant premium, but one would

Tell us the story behind your landmark project Nishika Terraces on Worli Sea Face

privacy was given the highest of priorities

often find that most buildings in these

by installing high-quality surveillance, use

areas have inadequate parking spaces,

of FE 500 grade TMT steel for earthquake

rusted and decaying infrastructure, small

In 1999, we constructed Satlaj Terraces at

resistance, emergency power generator

elevators, poor sewage disposal facili-

Walkeshwar for ourselves. Although, Sat-

etc. Nishika was built to provide luxury

ties, unfriendly apartment designs, low

laj is amongst the finest buildings in Wal-

and longevity – for instance the imported

ceilings, few or no amenities etc. Is that

keshwar till date, we were not completely

aluminum windows contain a UV protec-

luxury? The real question people need to

satisfied – the plot size was small, hence

tive coating to withstand heavy rain and

answer is whether they are satisfied with

no amenities. More importantly, Walkesh-

powerful sea winds.

the badge value of South Mumbai in spite

war is not a centrally connected location.

The tower offers various ameni-

of all the compromises they make? To me,

Therefore, we began our search for a more

ties including overnight rest and wash

a luxurious residence must have open

appropriate home – now known as Nishi-

areas for resident’s drivers. Construction

spaces, be planned well, have several lei-

ka Terraces on Worli Sea Face. This 18-sto-

of Nishika Terraces was completed in a

sure, sporting and recreation amenities,

rey tower houses only 6 duplex apart-

record time of 8 months and is one of the

be a short commute to and from work,

ments. Every apartment enjoys a 25 feet

most premium buildings in the country

and most definitely have a community of

high living room, sprawling master suite

today.

like-minded people.

48 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Tell us about the location of One Avighna Park

about it

One Avighna Park is in the heart of the city

world-renowned

by

In terms of apartment layouts, all

at Lower Parel, with excellent connectivity.

Ar. Vivek Bhole. The entire team’s primary

apartments have not only been designed

Imagine the time one would save while

objective was clear - to deliver a very high

according to vaastu, but also minute

driving to and from work. Instead of spend-

quality, practical product with a very long

aspects related to function, space plan-

ing hours in traffic jams, the residents of

life span. The design, the material selec-

ning or circulation patterns have been

One Avighna Park can enjoy quality time

tion and most importantly the workman-

thought through in detail – be it service

with their loved ones every day. One Avigh-

ship are of international standards. For

routes from the kitchen to the garbage

na Park’s location offers great connectivity

instance we have imported switchgears

chutes, designated space for washing and

to the best of everything – be it shopping

from France, windows from Germany,

drying or even location of a/c units. More-

(Palladium, Atria), entertainment (PVR Cine-

waterproofing products from Malaysia,

over, all apartments have service entrances

mas), education (JBCN, Campion, Dhirubhai

fire fighting systems and pipes from UK

so the service staff (mailman, milkman,

Ambani International), healthcare (Global,

etc. To install these international standard

vegetable vendors, electricians, garden-

Hinduja) and other lifestyle amenities (Four

products, we hired more than 300 highly

ers, etc.) are attended to without intrud-

Seasons, Shangri-La). Business hubs like BKC

skilled workers from various GCC countries

ing a residents’ privacy. Our unique design

and Nariman Point are also an easy 15 min-

to ensure international standard installa-

offers residents a private plunge pool and

utes drive away.

tion and execution. Naturally, this results

25 ft high landscaped deck in every apart-

in increased costs and capital expenditure,

ment. Unfortunately as the case is, such

but given the long-term benefits, it is cer-

features will become rare in the future due

tainly worth it. There’s a reason why build-

to the revised Development Control Regu-

ings in London or New York do not have

lations (DCR) norms.

One Avighna Park is perhaps the most eagerly awaited project in Mumbai today. Kindly tell us more

leakages – its high quality design, materials

The project is designed by a team of consultants

led

and workmanship all the way.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 49

Perhaps, the most important aspect

basketball), indoor cricket etc. For our reli-

monthly recurring maintenance cost. Ini-

that contributes to our success is that we

gious residents, we are also offering a Jain

tiatives include opting for products that

are closely screening buyers to ensure that

Derasar with private access, therefore mak-

offer quality and longevity; negotiating

we create a community of like-minded

ing it unobtrusive.

long-term annual maintenance contracts

people.

These amenities will allow residents,

upfront (along with escalation clauses). This

especially children, to enjoy activities from

certainly comes at a price – our upfront

Can you tell us in detail about the amenities that are being provided?

within the premises – it will eliminate the

capital costs are significantly higher but in

need to drive to CCI or Willingdon. Not only

turn ensure lower maintenance costs in the

Whether it is business, leisure, recreation

will they have the opportunity to develop

long term. We believe in buying best qual-

or entertainment, there is something for

friendships with neighbors over a game of

ity products that might be expensive, rather

everyone. Approximately 1.75 lakh sq ft

tennis, squash or snooker, but regular par-

than buying cheap and regretting about

has been dedicated for various indoor

ticipation in such activities will also help

it in the future. Furthermore, One Avighna

and outdoor amenities. Outdoor ameni-

boost their confidence level.

Park is a Cluster Redevelopment project;

ties include a 3 level valley podium garden

therefore our residents will enjoy substantially lower property taxes for lifetime.

kids pools, flood lit tennis court, dedicated

Wouldn’t this luxury result in a heavy burden on residents in the form of high maintenance charges?

kids play area, yoga and meditation area

Our objective is to make luxury practical

Indian Green Building Council. Such certi-

etc. Indoor amenities include an indoor

and create a fine balance between luxury

fications often have a marketing objective,

lap pool, a 25 ft high banquet facility with

and sustainability; we have taken several

but the truth is that adherence to Green

private access, Unisex Spas’, therapy rooms,

proactive steps to ensure luxury doesn’t

norms certainly has many benefits; there

salon, snooker, library, meeting rooms, a

become a burden for residents.

will be significant savings from reduced

(100 ft above the ground), 0.4 km covered jogging track, outdoor gym, leisure and

Ours is the first residential tower in India to be pre-certified ‘Platinum’ by the

30 seat private theatre, squash court, mul-

We have ensured that residents ben-

power consumption. Common areas such

tipurpose sports zone (for badminton and

efit from a substantially lower than market

as floor lobbies and staircases have been

50 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

designed to have maximum natural light

in Asia-Pacific. The project has also won

cratic and political environment, there is

and ventilation. Also, sources of renewable

awards in India for Best Residential Reno-

a huge lag between supply and delivery.

energy (wind and solar) are being explored.

vation Redevelopment, Best Landscape

Furthermore, Mumbai is a peninsula sur-

As far as water consumption goes, a Sew-

Architecture and Best Interior Design Apart-

rounded by sea on three sides; therefore

age Treatment Plant is being installed on

ment. Further, CNBC Awaaz and Hindustan

generating supply to fulfill the demand

site, which by recycling wastewater will

Times also recognized One Avighna Park as

will always remain a challenge. Owing to

substantially reduce the water require-

the “Best Ultra Luxury Residential Project of

the scarce availability of encumbrance-free

ment. Treated water will be used for flush-

the Year” and as the “Ultimate Residence of

land in Mumbai, the realty industry is mainly

ing, gardening, washing cars etc. In future,

Mumbai”. We certainly feel privileged to be

dependent on the redevelopment of old

water will become increasingly expensive,

recognized for our efforts – it motivates the

structures, which is complex, time con-

and this reduced requirement will result in

entire team to continue doing better.

suming and challenging. The new DCR has

substantial savings. We’ve also provided 3

A special thanks goes to the proj-

dramatically increased the costs in terms of

bore wells and are implementing rainwa-

ect’s design architect Vivek Bhole. It is his

premiums payable to avail of fungible FSI

ter harvesting. These steps will ensure that

devotion, hard work and perseverance

and all other costs such as borrowing rates,

our residents get complete freedom from

that has resulted in this successful and

rates of cement, steel etc. have also risen by

water tankers.

unique design.

50% over the last three years. Also, the new

Avighna has won several international awards in 2012-2013.

Can you share details of some of them?

What is your view on real estate prices going forward?

DCR has significantly reduced the square footage that one can develop, thereby reducing potential supply.

Over the long term, real estate prices in

Prices in certain micro markets may

Mumbai will certainly see an upswing.

drop temporarily, but that is often not a

One Avighna Park has won several pres-

There is definite lack of delivery, not supply

good market indicator as it could be for a

tigious awards and accolades including

- although there is much discussion about

variety of reasons – whether it financial

Best Residential High-Rise Development in

a large supply being imminent, ultimately it

health of a developer or a delayed delivery

the World and Best High-Rise Architecture

is delivery that matters. Given the bureau-

schedule etc.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 51

Actual render of Sky villas with 25 ft high decks

OneAvighnaPark.com

AvighnaGroup.com

21( $9,*+1$ 3$5.

/RZHU 3DUHO ( 0XPEDL 3KRQH ‡ &HOOXODU $9,*+1$ (PDLO LQIR#2QH$YLJKQD3DUN FRP ‡ :HE 2QH$YLJKQD3DUN FRP Disclaimer: $OO WKH VSHFLÀFDWLRQV LPDJHV GHVLJQV IDFLOLWLHV DQG RWKHU GHWDLOV KHUHLQ DUH LQGLFDWLYH DQG IRU UHSUHVHQWDWLYH SXUSRVH RQO\ DQG WKH VDPH DUH subject to change at the discretion of the developer without any notice or any obligation.

Trend corner

fusion

décor of living room A lot has been talked about contemporary. A lot of designers have worked around contemporary and created excellent designs but the sudden change in designs reƀected in latest interior designs exhibitions across the world makes us wonder what next? After studying exhibits in Asian countries and the European continent, there is deſnitely a common thread; Contemporary blending with classical to form neo-classical as the new design ventures.

Words : Ankush Aggarwal , CEO, ANSA Interiors

SEPTEMBER-OCTOBER 2013 •• DESIGN DESIGN MATRIX MATRIX 57 57 SEPTEMBER -OCTOBER 2013

W

ith

the

interiors

clearly

A strong colour is used in modera-

bined with gay and colourful decorations

either

tion to catch the eye instantly. Colours

enabling the designers to create grandeur

ethnic or contemporary, neo

like magenta, blues, green and yellows

and elegance at the same time. Simple

classical interior décor offers a blend.

are used to just cheer up one corner.

straight line ceilings, showcasing formal-

Taking the graceful curves of Rococo and

Lavish use of gold leaf and silver leaf are

ity and elegance have became elements

blending it with straight lines of Georgian

entrants into this style. Wooden paneling,

of utmost importance.

and creating your own style makes the

imported wall papers and modern art

Different material like horse hare,

neoclassical style unique in itself. The

paintings give additional opportunities to

leather flooring, silk damask, curtains and

line and form take precedence over

use colour. Wall papers with muted tones,

lacquered glass are used in highlighting

colour in neoclassical. Its the blending of

simple repetitive patterns without any

with a designer touch to achieve opu-

shapes which is most important element.

major colour contrasts are used. Shades

lence. The over simplification of trends

The wall-papers, flooring, ceiling and

of cream, greys, sage greens, soft pink,

with the classical touch, tends to be sus-

colours blend into predominant furniture

muted rose, blues, mustard and ochre

tainable and seems that it is here to stay.

which is the main emphasis in neo

gold’s were popular. White became the

Living room is the area which is your

classical style. The furniture is usually

hep most colour apart from the veneered

first introduction to guests. Couch or sofa

Mahogany and wenge with heavy

finishes.

occupies maximum space in your liv-

demarcated

into

grains accentuated with either paler

This neo classical had been prevalent

ing room. The most important would be

palette or stainless steel embellishments.

in 18th century but this style has found its

positioning your furniture. The traditional

Furniture is characterized by restraint

way back in a new interpretation from

rule is align it parallel to the wall but you

symmetrical designs with motifs utilized

today’s designers. Today it is more of an

can make it your own rule and place it at

for decoration.

interpretation of classic furniture com-

angles to give it a new look. A mix of old

58 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

and new, formal and casual, neutral and

so that you have footsteps in that corner,

bolds add a new spark to the living room

else it will become one dull area of the

besides making it inviting and beautiful.Â

room.

The easiest way to get fusion look

Fusion look can be achieved by com-

will be to introduce sofa and armchairs

bining various materials; while chrome

in contemporary lines while draperies

steel black lacquered wood, leather will

and wall highlighting in traditional way.

add the contemporary look; silk, carved

Use the neutral colour palette for the

wood and wrought iron will bring the tra-

furniture and allow the accessories and

dition in. It is very important to achieve a

furnishings to become a focal point. It is

balance by not overdoing any one style.

important to have an anchor or a place for

Accessories like cuddly cushions, candles,

your eye to rest, which gives it the main

dim lights and flowers will add warmth

focus. It can be a console, a wall art or a

and coziness to the atmosphere. Add likes

highlighting of a corner or probably just

to your lighting rather than one high volt-

a light fixture. This focal point will help

age ceiling lamp illuminating the entire

bind the whole room together and also

room, use a combo of floor, table, ceiling

define its function. Generally fire-place,

and wall lamp to make the space glow. A

plasma unit or a console make good focal

big rug made of plush wool or silk made

points. It is sometimes important to draw

with traditional weaving will make the

the attention to the farthest wall using an

room inviting and also set a sharp con-

oversized piece of art or decorative mirror

trast with furniture.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 59

In focus

Pioneer for veneers IN INDIA

Shree Jalaram Timber Depot Pvt Ltd offers the widest range of high-quality veneers. Mr Suman Shah, Director, Shree Jalaram Timber Depot Pvt Ltd, in an open discussion with Marilyn M, elucidates the latest trends in this industry and the growing need for creating awareness about veneers among the end-users. Excerpts…

Can you share with us the journey of Shree Jalaram Timber so far?

steady supply, we started our own manu-

We are in this industry for the last three

veneers are to be laminated on plywood

decades. Introduction of new product

to make the end product. The species like

lines since the company’s inception has

Rosewood, Red Cedar, Laurel, Mahogany,

facilitated our growth and helped us to

etc were easily available in this region

reach the pinnacle of success. In the mid

and therefore we chose Kerala. It is a sad

80’s, we introduced American and Europe-

state of affair that no timber is left in our

an species in the country for the first time

country due to deforestation. Our country

and today we offer more than 200 varieties

had a rich source of teak and other tropi-

of veneer under one roof.

cal woods once upon a time…but today

facturing unit in Kochi, Kerala. All these

the forests are exhausted and we have no

What is the USP of your company?

other choice but to import these from

We offer our customers high-quality

foreign lands. Also some of the species

veneers made out of personally selected

are not available in India, so we have to

logs of premium quality of various exotic

import.

species from all over the world. Trust, reli-

“We are in this industry for the last three decades.

Introduction of new product lines since the company’s inception has facilitated our growth and helped us reach the pinnacle of success.”

60 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

tinuous availability are our hallmark.

Are products from China welcome in this industry?

• Pricing is genuine as per the specie and

China has marked its presence in this

ability and a wide range along with con-

its quality and NOT RANDOM.

industry also. China imports logs from

• Sold with genuine knowledge of

all over the world, slices it thinner and

species of veneers with its original name

sells it cheaper. Instead of the normal

& their origin.

face veneer 0.5mm the veneer is sliced

• Largest variety with ready stock.

between 0.1mm - 0.15mm to reduce the cost , but it cannot be sanded and repol-

Tell us something about your manufacturing unit?

ished and looks wavy and can be dented

To ensure high-quality products and

price being the consideration, longevity

easily. The ignorance of the end users and

“Our expertise and contacts across the globe allow us to assess the logs professionally and decide the right quality to create beautiful veneers. If the end-users realise this fact, then I believe that Jalaram will be their first choice…. a product offering them value for money.”

or the quality of the product is no longer

range of exclusive, rare and exotic veneers.

a chaotic situation; some cannot identify

a criterion.

Some exotic veneers are in demand inter-

the difference between engineered, dyed

nationally, but have no Indian market, yet

and natural veneers. Unfortunately, today

What are the recent trends in this segment?

we still stock them.

the ordinary products are also sold at par

Every few years, the trends change. But the

is uniformity of the veneer in the entire

trends differ in different countries and also

project.

Thirdly, we buy large lots, so that there

within the same country it varies among

with the extraordinary products, and this is an alarming situation to be taken heed of.

How, according to you, can we educate the customer?

nineties, light coloured veneers like Beech,

How about promotional activities for your products?

Ash and Sycamore were popular besides

Veneer, being a natural product, designers

to spread awareness amongst buyers

Burls. Then we had a trend for Reddish

need to come to the warehouse and select

and prospective buyers to differentiate

Veneers. Recent trend is from Brown and

lots. But, now with the changing trends,

between Natural, Engineered and Dyed

Grey to Black.

people want the information on their IPads

Veneers and the different species and aes-

or laptops. We need to change with the

thetic quality that determine the price.

different classes of people. In the early

Passionate people from the trade need

Can you brief us about your target audience?

times. But my sincere opinion is that this

Architects, interior designers and the end-

tion even between continuous veneers,

users, who are quality-conscious, come to

it is better to follow the traditional way of

Your competitors say that your products are priced higher. Please comment.

us. Our dedicated sales team adds extra

seeing the product personally. Otherwise

We offer a huge range of quality products,

mileage to one’s choice.

disputes will arise later on.

so our top graded products are expensive

What strategies do you follow to stay ahead of the competitors?

expertise and contacts across the globe

Firstly, we buy the best quality of logs and

Do you think there is enough customer awareness in this industry?

veneers even though there is a huge price

End users and even some new designers

beautiful veneers. If the end-users realise

difference between the best and lowest

are not aware of the different species and

this fact, then I believe that Jalaram will

grade.

aesthetics of these species and which qual-

be their first choice…. a product offering

ity is considered premium. Today, we are in

them value for money.

being a natural product and having varia-

compared to average or lower grades. Our

Secondly, we always keep a wide

allow us to assess the logs professionally and decide the right quality to create

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 61

Dimensions

PURE

Entertainment

62 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Spread over an area of 58,000 sq ft, ivpartners recently designed an eight screens multiplex with six mainstream auditoriums and two exclusive Gold Class auditoriums with a lounge for the connoisseurs.

P

VR is the largest and the most premium film entertainment company in India and is listed as the most trusted brand in the category of entertainment by The Brand Trust Report, 2013. PVR currently operates

a cinema circuit consisting of 383 screens in 89 cinemas in 36 cities across India. The brand continues to expand its chain in the heart of India’s Cinema industry, at Mumbai.

Elemental design The project is situated in the sprawling mall development of Kurla, Mumbai by the city’s prestigious developer Phoenix Ltd. The design brief was to create a luxurious “wow” look and feel with the concept and details.

With an idea that the cinema is well organized with distinct treatment and zoning of the three key areas including Pre-function, Gold Class and Mainstream Cinemas, the concept design was to create functions within the spaces that emerge and flow into each other creating a seamless experience. The concept design creates a singular tapestry and interweaves a layer of intricate pattern for every function to make it celebrated and distinct. The designs are brought to life in different and specialized materials with details that manifest themselves in precise functions.

The Pre-function is designed as a celebration space with the ticket box as an integral part of the experience. The café SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 63

concessionaire at the shop front previews the cinema mood with informal seating surrounded by movie posters, artworks, media walls and advertising. The Gold Class Cinemas are preceded by an exclusive access into the lounge with concierge. The Lounge is an experience for the connoisseur with a luxurious setting and exclusive concessionaire.

The auditoriums are designed with fully reclining seats complete with tables and lamps for a comfortable movie experience.

Lighting being a pivotal part of any design, special mood lighting is created within the ceiling designs to create an integrated experience with the architecture. Lighting is primarily ambient and indirect accent lighting is used on all F & B counters.

About ivpartners: Located in Gurgaon, ivpartners is a collective of creative and talented architects and designers with acquired professional experience working on varied and specialized projects, ranging from large-scale retail entertainment to luxury private houses.

With an enduring commitment and a belief that design is one of the most powerful strategic tools for securing lasting competitive advantage, ivpartners expertise in creating the design experience with a new vision to design and implement project solutions The process of design starts with understanding the project idea, needs and aspirations of the clients. The great emphasis of the firm is on developing complete understanding of the client’s brief and the development of program requirements by doing multiple discussions, reviews, case studies, visits and finally by always asking the right questions. The forte of the company lies in offering projects in the areas of leisure and entertainment, hospitality, retail, office and residential segments. The firm is headed by two members of Council of Architecture, Ar. Ishvinder Kaur, Creative Director and Principal Architect and Ar. Vikas Sabharwal, Director and Principal Architect.

Project : PVR Cinemas | Market City Mumbai Client: PVR Limited Location: Kurla , Mumbai Architect: ivpartners, www.ivpartners.in Size: 58000 sqft – 6 + 2 Gold Class Screens Scope: Auditoriums Design & Architecture , Interior Architecture, Services Integration, Technology Integration , Furniture Design and Accessorize Year 2011-12

64 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 65

Corporate design

ERGONOMIC Office Space To design a boutique ofſce for Rawalwasia Group, a leading corporate house in Kolkata was a challenging experience for Icon projects. With expertise, the ſrm successfully designed a perfect ofſce space for this group.

T

he 12,000 sq ft plate was designed

steel and wood, compliment the space.

considering the elements of vaastu.

The eight feet height handles are specially

The entire office is conceptually

designed and fabricated, to create a sig-

modern with fusion of contemporary

nature element throughout the office for

lines, Italian Marble like Statuario and Lady

all important chambers. For conducting

Grey. The wall paper, lounge seating, loose

power packed business meetings, a special

furniture and lights create a harmonious

eighteen seater board room is designed,

appeal in this space.

carpeted and paneled in a unique form.

The small meeting rooms also follow the

66 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Structural Design

same design quotient. The north –east

In the décor area, the materials like stone,

corner is adapted as a ‘Devalaya’. This area

is serene and subtle and has semi engraved back lit panel of solid surface.

The paneling of this space, compliments the glass, wood and leather finished textured stones. The highlight of this project lies in the workstation zone landscape, designed and fabricated in stone. The work stations and executive chambers are clutter free, the gable end of the workstation and the executive table is created with an ergonomically style. The table top with SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 67

the white back painted glass, sobers the magical look.

The designers faced great challenges in designing the four directors’ chambers and their lounges in a different and unique style. With an aim to create a good feel for the guest, a VIP waiting lounge is designed in this office. With a unique designing element, Icon projects takes pride in designing this project, while creating a style statement, fit for the connoisseur.

About the designer and firm Born in Mumbai, Interior Designer Amit Porwal pursued Diploma in Interior Design from Rachana Sansad School of Interior Design and have also pursued diploma course in Construction Management from Jamnalal Bajaj Institute of Management Studies.

Icon Projects Inspace Pvt Ltd is a turnkey interior designing firm, established in 2003 by its principle designer, Amit Porwal.

Based in Mumbai, the firm has its branch 68 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

office in Kolkata. With a team backed by rich experienced, young and energetic designers, Icon is a successful name in the national and international arena. The firm has accomplished challenging projects and a strong list of clients across the globe.

Some of the remarkable projects accomplished by this firm includes corporate like L&T, ACC, ZTE, Red Chillies, SML, ICICI, Virgin Mobile, Maple Accessories, Rawalwasia Group and many more. Well conversant in carrying out commercial, hospitality and residential projects, the firm offers design consultancy, project management and turnkey services. Explaining the firm’s mission, Amit Porwal adds, “The vision of our clients is our source of inspiration and their total satisfaction at the completion of a project. We also have extensive interior experience in restaurants, lounge bars, hotels, resorts, and retail spaces and educational institutions that are all characterized as our design signature.”

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 69

Residential design

70 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

EXPERT LOOK Established in 1999 by Architects Rajan and Sachin Goregaoker, GA Design is a multi-disciplinary architecture and design practice firm located at Lower Parel, Mumbai; backed by a strong team of professionals with excellence in architecture and design.

Words : Marilyn Madathil

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 71

72 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

E

xperienced in designing residential, commercial buildings, interior designing of private

residences and offices,

the professionals of GA Design, with their extensive

knowledge and experience, creates great designs that survive the test of time. The firm shares its two residential projects and its design parameters. G A Design takes pride in bagging Best Interior Design Award – Residential category for both this projects.

Navin Bhai Residence Spread over 5,000 sq ft, the multi-dwelling residential project designed by GA Design is located at Dadar, Mumbai. The project was specially crafted for a business family including the parents and three grown up children (2 married daughters and a son).

Design brief The entire apartment design basically was 2 identical apartments joined together. The client brief was to create a functional, modern and efficient design with a flamboyant look.

Keeping in mind the large floor plate, the designers successfully created exclusivity in the design by creating a screen wall, which separated the living room from the entrance lobby. A passage created from the entrance lobby connected the entrance foyer to the bedrooms, kitchen and service areas without intruding on the living space. To create a feel of a “villa” or a “bungalow” in an apartment in a Mumbai high-rise, the living and dining area was separated as a undisturbed zone of the house. Located at busiest junction of Mumbai, the balcony of the house opens out to the entire circle and Tilak Bridge. In the distance the Worli – Bandra Sea link is with the sea view. Even though this apartment is on the 20 th floor of the building, designers have taken care of curtailing the heavy traffic noise by the use of sound proof windows.

Look and feel To suit the design sensibilities and the client requirement, custom made furniture occupies the central part of the project, except a few stray elements like the dining table and a few loose sofa chairs. The material palette includes exclusive marbles, veneers, glass, mirrors, textured glass, precious stones, texture paints and exclusive handmade wall papers.

In order to match with the flow of the materials , G A Design specially designed and executed all the furniture requirements involved in the project, for instance– one of the centre tables in the living room has a marble inlay, which has been designed and custom made on site with mother of pearl door handles .

Bedrooms have marble side tables which co-ordinate with the marble of the window frames, sofa chairs in the bedroom have leather or fabric so as to co -ordinate with the colour scheme of the entire bedroom, the small shoe cupboard in the entrance lobby was made from veneer and marble.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 73

Bedroom design

wraparound form giving it an illusion of fluidity

This apartment comprises a master bedroom and

and seamlessness. The wall merges into the ceiling

3 other bedrooms. The master bedroom has a

with cuts in it which have lights. The shape of the

separate seating area along with an exclusive walk

bed follows the form of the curve which is cladded

in wardrobe with large sliding shutters in glass and

in leather. The wardrobe has a random pattern of

large mirrored walls.

white and red lacquer finish giving it a look of a

White marble is used for flooring and the

graphic wall. The window wall is framed in black

window is adorned with an Onyx marble frame.

marquina marble creating a sharp contrast to the

The walls are finished with wallpaper and texture

white room. The bathroom is designed in curvilin-

paint. The master bathroom is richly finished with

ear forms with a half round marble frame forming

metal, glass tiles and exotic granite cladded walls.

the backdrop of the basin wall. A curved bathtub

The bathroom is rich and dark with a standalone

cum shower cubicle compliments the fluid design

shower cubicle and bath tub. The mirror wall has

of the bathroom.

black glass and silver tiles, which give it a very plush and a rich look.

The second bedroom was designed for the eldest daughter of the house .The colour of choice

The first bedroom is designed for the 22 year

in this room is wine, which can be noticed in the

old son of the couple. Understanding the age

curtains, bedcovers and carpet. To create a feeling

group of the occupant, designers have taken care

of softness and warmth, fabric cladded bed back-

to create a super contemporary feel breaking away

rest with wallpapered walls is used.

from traditional to modern. The room has a sepa-

The third bedroom is for the second daugh-

rate study cum informal area. The mirror cladding

ter of the family. This room is designed in shades

used on the walls makes the space look larger

of white and aquamarine. White leather backrest

in size.

with a mirror in the background adds more depth

The seating area is completely finished in

to a small room. The pre dominant use of aquama-

wood and is in the form of a box with a glass floor

rine as the shade of the curtains and pillows adds a

and colour changing lights. The bedroom has a

dash of colour to an otherwise white room.

74 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Cozy Home, Sewri

The ambience

With an area of 15, 00 sq ft, the project

In order to create a feel of a white house,

Umang is designed by Ritu Goregaoker

star white Italian marble and artificial

of G A Design. The residential project is

marble from leading brands is used as a

designed for a young working couple

flooring material in this project. The wall,

with modern tastes. The clients brief was

which is seen as soon as one enters the

to design a home with a modern, func-

house, is the right side wall that holds

tional and practical idea, keeping in mind

the door to the master bedroom. A white

the different age group of members in

PU matt frame starts from the TV panel,

the house. The couple’s parents and an

which is bathed in blue led light and con-

eight year old son are the other members

tinues to hold the door for the master

of the family.

bedroom, continuing onwards to end in SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 75

with mirror slits holding black veneer shelves to hold decorative pieces.

The dining area which is a seamless part of the living room is lit by a blue ethereal Buddha painting with blue led strip lights. The dining console is topped with white corian with the shutters in black leather as is the TV unit. The centre table, dining table, corner table have been designed and customized on site. For balancing the overall design, a blue rug and sequined cushions are used to complement the grey sofas and feature wall.

The master bedroom has a large dark blackish brown leather panels that forms the backdrop for the bed. White colour lamination wardrobe shutters with a leather band and a marble border complete the bedroom. All visible wall areas are cladded in wallpaper. The curtains are in velvet. The master bathroom, following the theme of white, black, blue is designed in black Italian marble with blue led strip lights.

In the son’s bedroom, the design flow slightly changes with the addition of black. Here the backdrop is a wall naturally divided into two due to the column jutting out from the wall surface. The room being small, no paneling work was done, and the bed backdrop was created keeping this structural feature in mind.

One part of the room has a dark blue and black patterned wall paper and the other is left white. The bed

76 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

backrest holds a light inside which washes

The corridor that connects the living

the wall behind. The wardrobe is in white

room to the kitchen is a stand out element

veneer with back painted glass shutter. The

in terms of design, colour and material.

highlight of this room is the mandir. Towards

Serving as a common wash area, the back

the window a vertical box has been created

drop is backlit with Onyx marble, with a

in line with beam, which is finished in lazer

delicate red washbasin in polycarbonate.

cut jaali in corian with milky white glass. The

The kitchen space is designed small

indirect light behind shows off the design

and can be accessed through the corridor.

to the maximum and is supposed to be

Two glass door panels that slide in syn-

backdrop for the small mandir. The attached

chronization, flank the entrance. White arti-

bathroom again follows the theme of white,

ficial marble clads the floor and the coun-

black and blue with the tiles used are white

ter. Storage here has been utilized to the

and grey with black marquina Italian mar-

maximum. Overhead shutters are in mirror

ble, accessorized with blue accessories.

in aluminium frame for both sides, so they

Drastic change is seen in the design of

reflect each other and the ceiling, making

grandparent’s room. A green and dull silver

them nearly invisible. Back painted glass in

colour combination is used for this room.

aqua green is the back splash for this mod-

The colours are seen in the cupboard shut-

ern kitchen and brings a little colour to this

ters, which are in silver veneer and brown

otherwise white and stark kitchen.

tinted glass patti. The flooring is in silver serpajante Italian marble.

www.gadesign.in SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 77

Design aspect

Surrounding mountains cape and lush green valley inspired the huge random rubble masses & the steeply jagged roof profile. Green composite finish on the roofs complements lush green areas around. The different roof masses & sharp angular lines present an interesting vista especially since the approach road gives a bird’s eye view of the property.

78 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

FRESH MINIMALISTIC

&

Over a span of 22 years, Space and People have built and consolidated a reputation for quality and professionalism over almost two hundred ſfty projects in diverse ſelds be it residential, ofſce space, hospitality arena, clinics or hospitals.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 79

S

pace and People represents a

design with efficient and commercially

Fusion design

group founded with the idea of

viable project management services.

The designers chose a set of organic and rus-

analyzing and integrating pleasant

The firm boasts of offering user based

tic materials to complement the location and

and meaningful architecture and space

design with spontaneous and pleasant

the terrain. These elements were juxtaposed

environment and efficient execution.

with huge volumes and massive glass panes

Mr. Sharad Kumar and Mr. K P Taraporewala, Partners

The Viraj corporate guest house,

facing the valley to create a contemporary

Lonavala, is a design implemented by

and impressive feel .To augment this feel, the

Space and People with sound technique

designers added a huge cantilevered out-

to produce a stunning effect. Located

door sit out hanging over the valley.

on a ridge overlooking a lush green val-

The use of multi leveled sloping roofs

ley, the materials used for this project is

adds a modern and organic feel to the

natural blending with the pleasant envi-

structure; reflecting the sheer slopes of the

ronment. The client brief was to design a

surrounding mountains cape. These slop-

space with a minimalistic and fresh ideol-

ing roofs are covered with a leaf green alu-

ogy, complementing their corporate stat-

minum composite for creating a relatively

ure and position for entertaining the VVIP

maintenance free roof merged beautifully

customers and corporate guests.

with the green surroundings.

Design Synthesis A long extended porch accentuates a white & grey drive way. Sky roof above the entrance lobby & inward moving green pockets around the entrance lobby make it a unique & classic entrance zone. Considering the weather conditions, the designers have incorporated timber finished aluminum roof panels, easy to maintain and adding a soffit to the porch.

80 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Multiple seating areas in the 42 feet high living room make it an ideal space for large gatherings which can still interact with smaller groups.

A red spiral sofa highlights a small ante space to the living room and also serves a small waiting lounge. The timber finished ceiling to the living room provides unique warmth to the voluminous living space.

All other areas on the upper floor look down in to the living space augmenting the feeling of connectivity & volume.

A rustic bar facing the huge random rubble pier and the valley highlights section of the living space. The rough timber bar top balanced on flamed granite sphere accentuates the design theory of merging contemporary and natural elements. Red snake skin bar stools add a pleasant punch to the entire design.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 81

Voluminous seating space continue in to the long cantilevered desk partially covered by the living room roof.

The cantilevered deck space with waterproof outdoor woven designer furniture & glass railing virtually enables the users to hang out over the valley.

A spacious, functional yet minimalistic kitchen with continuing random rubble element abuts the formal dining space.

The rustic stone floor continues the nature theme central to the design.

82 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

A rough wood staircase fused with a glass railing & random rubble element & a pleasant lilac texture create a beautiful staircase space. The classic timber Ganapati reminds the visitor of the essential Indian ethos of the owners.

A contemporary interpretation of Noah’s ark serves as a rustic yet unique base for the formal dining.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 83

The master’s bedroom boasts of a contemporary four poster a lofty ceiling, random rubble walls & a huge ebony panel making it a classic beyond compare.

All bedrooms have a glorious view & a different theme although all are minimalistic. Sunset orange & black In soft tones set off this room with an astounding simplicity .

84 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

The red room is a typical example of natural fixtures juxtaposition with bright colors. The steeply sloping roof & random rubble pier give this room an attic like coziness without compromising on either the height or the magnificent vista of the valley. Each room has a walk in dresser & bathroom with the basic shower cubicle, wash basin and water closet.

The cantilevered deck hanging on the valley provides a beautiful sit out & party space attached to the 4000 square feet living space. 30 feet high glass panels merged the valley with the voluminous living space. spacenpeople@yahoo.co.in SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 85

Hospitality design

86 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Artistic Touch Charged Voids designs Maya hotel adding an Indian feel with rich colours and contemporary style.

Words: Apurva Bose Dutta Pictures Courtesy: Charged Voids

C

handigarh-based

architectural

firm

Charged Voids represents the prolific young brigade of Architecture – raring

to go, brimming with innovative and compelling ideas, converting challenges into opportunities and excelling in out-of-box design solutions.

Aman Aggarwal and Siddarth Gaind - Principal architects of this seven year old firm with their dynamic and exuberant designs have given the City a beautiful fresh lease of life.

The Maya hotel has been one of the city’s renowned hotels and the firm was entrusted with its complete refurbishment with a programme including 25 rooms; restaurant and banquet halls in a total built up area of 18,000 sq ft. The hotel site lies in one of the city’s happening bay showrooms lined up with a number of restaurants and hotels. The site, an amalgamation of four showrooms, had to be

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 87

conceptualized as a coherent whole,

of these spaces. The hotel comes across

it presence felt on the front toughened

merging the individual bays with a unify-

as an ingenious piece of art owing to the

glass sliding door, the floors, the ceilings,

ing character. This necessitated a design

contemporary design that establishes its

the lampshades, the upholstery and the

based on an open plan.

presence in all three dimensions and on all

graphical fabric patterns in the lobby and

planes, mitigating the relevance of using

restaurant. However its most prominent

of individual pieces of sculpture and art.

implementation remains the 25’ high

Designed on G+2 floors plus a basement, while the ground floor entails all the public areas the upper levels consti-

The architects are known to timely

backlit floral cut out art work mural adja-

tute the 25 rooms. The staircase has been

conduct a lot of researches on ‘patterns’,

cent to the staircase in the central circula-

kept as the central core around which the

motifs that find a quintessential standing

tion core. While this bestows on the space

space flows, inventing and reinventing

in all their projects - the same reflects in

an abstract verticality, it also establishes

itself as the lounge, café counter, bar and

the Maya hotel too. Minimal materials

a link between the G+2 floors, while wel-

the restaurant on the ground floor while

complement this entire art design domi-

coming a lot of natural light pouring in

maintaining a constant harmony through-

nated by a floral pattern (etched/ embed-

from the skylight above. The mural almost

out. The different flooring materials effort-

ded/ CNC cut out on back lit white paint-

appears to be generated out of the water

lessly confer an individual identity to each

ed MDF panels). This floral pattern makes

body resting near it on the ground level.

88 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

The designer duo’s innate thinking on

(bearing a serene reflection of the 25’

Lighting remains an integral part

obliterating the monotony that is invari-

high mural) and the glass bridge on the

of hospitality projects and while light-

ably associated with long corridors of a

above two floors which permit views from

ing here scores in bringing forward the

hotel and especially with the bay proper-

underneath.

nuances of the design, especially the art-

ties of Chandigarh is commendable. Pre-

A delectable contrast of the floral pat-

works in their most subtle mannerisms;

meditating the water body as a trough

tern in white/beige shades skilfully balanc-

public areas have sensor- controlled and

with one side in glass (the level of water

es the throw of bright colours throughout.

programmed lights to prevent excess

flushed with the first floor level), visitors

The architects like to initiate a process of

consumption of energy. Wooden blinds

are treated to a visual delight as they step

introducing geometry and breaking it, akin

curb the amount of light falling into the

down to the banquet in the basement

to our traditional architecture in which

lobby/restaurant; while cove lighting

from here. Floral beads in MDF that hung

Jaalis assumed the beautiful role of infring-

neatly demarcates the central core from

from the ceiling enclosed between the

ing on the geometry. This break makes the

the rest of the area. As the architects

glass shared by the lobby and circula-

entire design lighter on the eyes, despite

chip in, “We allow light paint most of our

tion core is stimulating. The rich theme of

the dark and colourful spaces – almost giv-

architecture and let it texture surfaces

colours is offset by the glass balustrades

ing a healing touch to the space.

further”.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 89

The all-day dining restaurant with a bar and open kitchen has in-house designed furniture that compliments the entire theme and has a creative juxtaposition of materials. Along one length of the restaurant a fabric collage between two strips of horizontal veneers keeps on reappearing with few sets of vertical mirrors (smartly camouflaging the columns) amongst dividers in white lacquered glass pasted back-toback, interspersed by LEDs. A spectacular reflection of this artistic piece is obtained in front, near the bar counter.

The banquet designed for a capacity of 200 is done up in sophisticated beiges and browns in veneer, granite and fabric and has vertical mirrors adding to the space.

The well lighted rooms over two floors revel in diverse four or five layouts. The rooms (deluxe, super deluxe, suites) in Italian Stone, Wooden Laminate and Glass belie any ostentatious materials that seem an easy prey to attain the colour and vibrancy. In quest of a typical hotel corridor, the doors of the hotel rooms disappear in the background through a random fashion of solid wood strips of varying width and thickness.

The renovation which got completed in 2011 took around two years and letting the exterior envelope stand while the interior work was going on, in order to present a pleasant street picture was a huge challenge.

Hospitality spaces are almost like a country’s handshake. It then becomes a daunting task to maintain a contemporary theme while keeping the design contextual. The Maya Hotel while maintaining such contemporary conversations evokes an Indian Touch to it through the very careful use of patterns – it throws upon the pictures of a Modern India holding on to its roots – a design well applauded! Also what counts is that the typical restricted showroom street picture doesn’t reveal all from the exterior – the designers’ delve in creativity makes the interiors unfold gradually to give an arresting semblance to the straight forms and shapes. info.chargedvoids@gmail.com 90 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Strategic Partners:

Supporting Associations:

Contact:

N端rnbergMesse India Pvt. Ltd. Tel : +91-11-47168828 Email : rucheeka.chhugani@nm-india.com Organizer:

International Fenestration Forum

Media Partners:

Design promo

NATURES

INSPIRATION Blooming ƀowers are symbolic of love, care and affection. On any occasion, be it a wedding, birthday or any other celebration, ƀowers serve as a piece of decoration. To hold cut this nature’s beauty, Lé Cdeor presents a unique range of wooden vases meant to add splendour to the surroundings.

Words: Marilyn Madathil

92 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

W

ooden Vase collection by Lé Cdeor is hand crafted with Mango wood.

Being a medium of decoration, a vase

is used to extend the beauty of its content. The wooden vase range has been evolved from the conventional styles to the modern designs.

The collections As the famous English saying goes, “A family that can bond together will be a family that is united forever”, giving prime importance to family bonding, Lé Cdeor showcases a family of vases in twosix piece sets specially moulded with perfect curves in big, medium, small sizes and in pairs. The two piece sets includes vases in the shades of red, blue, yellow and brown. These vases are painted beautifully to add aesthetic beauty to any space.

The three piece collection reminds one about the vases and potteries used in the Mahals of Maharajas. This series can add elegance to one’s décor with its rich colour and attractive designs and var-

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 93

ied shapes. The three pieces resembles the ceramic pottery. The dotted designs, the floral painting, the zebra lines makes this collection stand out from others. The five piece set are painted vases in the shades of brown, creating the natural feel of the wood colour. The six piece sets includes designs beautifully painted in the hues of yellow, orange, grey, brown and hand painted floral designs.

A vase of flowers in the centre or corner table of your living room space will not only add colour and liveliness to the whole house, but will certainly liven up your family bonding moments.

Shapes and colours The Lé Cdeor range boast of enhancing the beauty of the interior of any office, home, hotel or any other place, these exclusive range of vases are sourced by keeping in mind clients’ specific requirements and diverse needs. Available in different shapes and forms ranging from tall decorative vases, Olpine shape, Globlet shape, Volume shape and Jug shape, these vases are available in shades ranging from black, light and dark shades of brown, maroon, natural shades, custom colours and gloss versions, Lé Cdeor offers a wide choice to its customers. Moreover, the range is accredited

94 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

for their modern look, classy designs and finest finishing.

Value for money The cost of the product is of prime consideration for any customer. Lé Cdeor vases are available on special price on request. They value your money, so to protect your wooden vase and keep them damage free, Lé Cdeor offers its customers with care instructions for their wooden vases. Wood being a natural material may react naturally with the environment, so during wintry and summer days, one can wipe these vases with lemon and orange oil in order to protect them from devastating weather conditions. One should change the position of the vase every now and then on a monthly basis, not only for changing the ambience, but also for protecting this natural product from the heat. To place fresh flowers and plants, one can use a plastic or glass container inside the vase, as direct water poured into this product can permeate the wood.

Are you looking for a perfect choice of wooden vases to decorate your space? Do not look back visit Lé Cdeor —a perfect destination for your wants.

Visit us at our flagship showroom at Mumbai: Lé Cdeor, 8/H, Laxmi Ind. Estate, New Link Road, Andheri W, Mumbai 400053; or email us at: artifacts@mrjgroup.in SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 95

My space

INTEGRATED TURNKEY SOLUTIONS

FOR INTERIORS The wheel of change continues to spin, not just in fashion, but also in the world of interior design. With so much being spoken about interior design; décor has inevitably become yet another means of making a statement. Be it commercial or your personal space, interior design today is much more than aesthetics, it is about identity.

Words: Umesh Rao, Founder & CEO, Vector Projects (I) Pvt. Ltd 98 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

D

esigning your space can be a

can have an impact on the overall quality of

over to the client. The solutions include

quite a nightmare if it involves co-

the output. It can also lead to overshooting

but are not limited to civil, interiors, and

ordinating with designers, different

of the budget allocated for the task.

modular furniture, HVAC, electrical services,

types of sub-contracting professionals like

Opting for integrated turnkey solu-

networking, BMS services, carpentry works,

carpenters, painters, masons, aluminum

tions ensures a single point of contact for

plumbing and loose furniture. It would also

and glass vendors, electricians, HVAC &

interiors thereby minimizing the risk of

include appropriate and quality sourcing

MEP technicians etc. First and foremost,

dealing with multiple suppliers. Turnkey,

of international products for clients. Single

you have to find the right people who have

as the name suggests, incorporates end-

point sourcing for all of client’s require-

the capability to understand and execute

to-end works within a project by providing

ments helps to provide effective control

your design brief. Bringing them together

all required services to design and build

and management during the course of any

to implement the design can be quite a

your interior space, by managing the proj-

project.

task as one contractor can’t start his work

ect from the first point of contact through

In order to provide for these services, it

before the other finishes and each one

to handing of the keys. A bare shell apart-

is essential that the team consists of profes-

would have a slightly different opinion and

ment/office space/Greenfield site is turned

sionals in the field of architecture, engineer-

take on your design. At times, there are also

into a fully functional residence/office as

ing, interior designing, technical know-how

differences between the contractors which

per the client’s requirements and handed

and business development with adequate

ACC Office: Almost 70-years old, The ACC Cement House building, is one of the prime heritage property. The project involved transforming their corporate headquarters in Mumbai, while retaining the graceful façade. The project required to transform it into an energy efficient environment-friendly building. Its attractive refurbished façade now houses an office equipped with modular workstations, access control and intelligent lighting with motion and light sensors. Water saving devices are set amid greenery and a central atrium that further expands the sense of light and space.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 99

CTS Pune: The Interior Turnkey fit out for Cognizant Technology Solutions (I )Pvt. Ltd., provides an employee friendly working environment with no over-thetop design or decor elements. The office was designed to be flexible and functional. The challenge was to create an aesthetically appealing space with minimalism interwoven into the design aspect.

Saraswat Bank: The project accounted for complete turnkey solutions involving usage of hi-tech AV and Security equipment. Vector was also responsible for creation of the complete external faรงade and glazing of the 8 storey building. The quality and the finishes of the project are one of the finest with the use of Italian furniture.

experience in their respective areas of expertise. The success of any turnkey project largely depends on the experience and robustness of these professionals. It is also important to have a well-developed network of experienced project supervisors, civil, electrical and plumbing contractors, carpenters, fabricators, skilled laborers such as masons, stone masons, painters, welders etc. Possessing an in-house capacity to manufacture furniture helps in servicing the clients effectively, with a quick turnaround-time.

Advantages of Opting for Turnkey Solutions: One stop solution: This is the biggest 100 DESIGN MATRIX โ ข SEPTEMBER-OCTOBER 2013

Vector House/Showroom: The Vector Office reflects efficient space planning and dynamic, interactive designs. A notable design criterion followed across the various spaces is in keeping with the group’s tag line of ‘creating an environment where people love to be’.

advantage of opting for turnkey solutions

master-plan is created at the onset of every

Turnkey projects are also highly cost-effec-

for your interiors. Right from understanding

project to ensure systematic implemen-

tive due to speedy completion of projects

your design, to sharing the blueprint; from

tation. This master-plan aids in effective

and following of fixed rates with vendors

procurement of raw materials to manpow-

labour management and material man-

and contractors.

er management; from maintaining high

agement. Since all the details are finalized

standards of quality control to delivering

at the very beginning with the client, there

Understanding your design needs: Due

the finished project on time; turnkey solu-

is no need of awaiting approvals at every

to single point contact, turnkey solution

tions ensure professional expertise with

stage.

providers understand your brief better and

no coordination hassles with different con-

are also in a good position to execute the

tractors for each job. This also makes the

No overshooting of budget: Since all the

same. It is important that commercial spac-

payment process much easier, apart from

design details and material specifications

es combine the ergonomic, functional, and

escaping the turmoil of explaining your

are finalized prior to the execution and the

aesthetic components that contribute to

design to each contractor and hope that all

quote is shared with the client beforehand,

a productive work environment. Whereas,

of it comes together in the end result.

there are fewer chances of the budgets

residential spaces need to be comfortable,

to overrun. Changes in design and mate-

functional, aesthetically smart and above all

Timely Delivery: Turnkey projects gen-

rial suggested by clients during the course

exclusively yours, expressing your lifestyle,

erally do not overshoot the time-line as a

of execution can lead to increase in price.

your aspirations and your own persona.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 101

Happenings

Mr. Emin Cakmak, Chairman – Founder of the World Council of Health Tourism and Mr. John Netting, CEO, Europe Business Assembly, Oxford presenting the Best Enterprise award and certificate to Mr. Laddha along with Best Manager medal

KiTEC bags BEST ENTERPRISE AWARD EBA recognises KiTEC industries (India) Ltd as the best enterprise at the Swiss Summit of Leaders, recently held in Switzerland – Montreux.

T

he Swiss Summit of Leaders,

number one, two sections were carried

dent

dedicated to health care and

out. The first one was dedicated to the

promoting transformation of state-of-the-

wellness

organisation,

gathered

theme, new world travel destinations

art experience and economic practices,

industrialists,

and resorts: city planning and building,

establishment of economic, educational,

entrepreneurs, scientists from different

infrastructure, tourist attraction. The best

cultural, and scientific ties, creation of

countries and continents: the United

companies of world rating ‘EBA Best Enter-

national business elites, awarded KiTEC the

Kingdom

Belgium,

prises and Achievements 2013’ presented

“Best Enterprise” award, an international

Malaysia, South Africa, United Arab

their potential and achievements. The

recognition of professional achievements

Emirates, Egypt, Russian Federation, Qatar,

second section included presentation of

in commercial activities. Avinash Laddha,

India, and Myanmar among others.

government

(UK),

tourism,

non-governmental

officials,

Switzerland,

companies involved in the financing of

Managing Director, was felicitated as the

Intense interest among the par-

recreation and social projects, tourism,

Best Manager. Emin Cakmak, Chairman –

ticipants were arisen by the specialized

sports and entertainment. The Investment

Founder of the World Council of Health

investment panels in the course of which

Panel number two included medical and

Tourism and John Netting, CEO, EBA,

the Summit participants shared their

wellness tourism: clinics, spas and health

presented the award and certificate to

achievements in the professional activities

resorts.

Laddha along with Best Manager medal.

and discussed future trends of possibilities for cooperation.

In the framework of Investment Panel 102 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

During the Socratic ceremony held in

More than 80 Summit participants from 30

the evening, Europe Business Assembly

countries around the world received rec-

(EBA), Oxford, Great Britain an indepen-

ognition with EBA prestigious awards.

CERA bags

POWER BRAND AWARD

Cera Sanitaryware Ltd., synonymous with style and innovation, has bagged the ‘Indian Power Brand’ award second time in a row.

Mr. Atul Sanghvi- COO, Cera Sanitaryware Limited, receiving the Award and Certificate from Prof. Arindam Chaudhuri - Chairman & Editor-in-Chief, Planman Media

C

era is one of the premium brands acknowledged for its

very proud moment. Cera has bagged the award consecutively for

stylish product range and elevated innovation through

two years now, as one of the top power brands in India.”

technological advancement and high quality production.

Since its inception in 1980, Cera has incessantly worked to

Cera has been selected by the prestigious Indian Power Brand

be the choicest sanitary ware company in India. It is committed

Awards by IIPM Think Tank and Planman Media in association with

to style and offers a diverse range of products in sanitary ware,

the Indian Council for Market Research as one of the powerful

kitchenware, wellness, faucets, mirrors and tiles suited for all

brands in the country with high recall score, brand loyalty and

categories of customers. To further fortify its product portfolio

brand connect. Accolades like Power Brand awards endorse Cera as

and to capitalise on brand strengths, the firm has forayed into a

the pioneer in sanitary ware. With accelerated marketing thrust, this

new digital HD wall and vitrified tiles—one more step towards

company has acquired higher growth pace than its peers and it has

becoming a complete home solution provider. Cera Style Studios

found an important place amidst the 30 fastest growing companies

across key cities in India have been a huge draw for developers,

in India. On the award function at Las Vegas, Atul Sanghvi, Chief

architects, designers and consultants, to touch and feel the entire

Operating Officer, Cera Sanitaryware Limited, comments, “It is a

range of Cera product lines.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 103

DESIGN MEETS

ELECTRONICS A project recently conceptualized and delivered by Idiom Design and Consultancy, located at Delhi’s Nehru Place metro station, HOT (House of Technology), is a 24X7 electronics store spread over a sprawling 40,000 sq ft.

O

ver the course of 8 months,

uninterrupted adrenaline filled gaming

on the customer awareness, Girish Raj, Co-

Idiom a strategy firm based in

experience, HOT Shot has the latest

Founder, Idiom, adds, “Consumers today

Bengaluru was empanelled to

cameras on display, HOT connect brings to

are well-informed of technology products

design the experience design for HOT, a

you a range of wireless devices and mobile

and have researched in advance, the specs,

store dedicated to retailing technology

phones, HOT Life makes sure that the right

features, design, performance, cost, etc from

and personal computing devices. The store

lifestyle gadgets such as health monitoring

tech review sites, consumer-experience sites

has been designed to broadly divide itself

devices are brought in for you. Every detail

and self-styled tech geeks. Their imagination

into 2 zones - hosting business computing

within the store has been well thought of.

has been triggered by numerous stimuli –

(servers, imaging solutions, printers) and

Be it the furniture, the signage system, the

product teasers, reviews, etc. They therefore

personal computing (mobiles, cameras,

service delivery and even right down to

want to see the gadgets, experience them

tablets) technology. Speaking about the

the choice of uniform and accessories for

to be early adopters, and not followers. We

design, Sonia Manchanda, Co-Founder,

the sales staffs have been designed.”

wanted to design a place where electronics

Idiom comments “There are various

HOT has been envisioned as a store to

is as hot as fashion. We designed an identity

zones that have been created within the

provide boutique technology experience,

that is trendy and ever changing like fashion.

space, each offering a unique experience

a store that has something for everyone

The logo is symbolic of an experience that

such as Play HOT gives you the ultimate

from 6 years old to 60. Elaborating further

constantly gets refreshed and reloaded.”

104 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Creative ideas

LUXURY ON DISPLAY Ace Maison, marketeers of some of the world’s finest luxury furniture brands, launched the Christopher Guy Flagship store at The Hyatt Regency, New Delhi.

106 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

S

pread across 4,000 sq ft, the store showcases

furniture brands to the Indian market and the

luxurious dining, living and bedroom

launch of the Christopher Guy flagship store is a

concepts. The store highlights dining, living

testimony to our endeavour.”

and bedroom showcased through lavish settings. On offer are exquisite pieces of furniture incorporating

New launch

the signature and exclusively patented “Chris-X”

Recently, Ace Maison has introduced the new

design element as well as the “Silk-cut” detail. The

expanded Mademoiselle collection from the

collection includes elegant high back chairs, dining

renowned luxury brand Christopher Guy. This is an

and occasional chairs, tufted armchairs, sofas,

entire home furnishings collection inspired by Coco

chic beds, headboards and chaise lounges that

Chanel, the most inspirational designer of all times.

are exquisitely upholstered and intricately hand-

The Mademoiselle Collection was created by Chris-

carved. Other interior objects include stunning

topher Guy to reflect the undisputed style of Coco,

mirrors, bookshelves, cabinets, chandeliers and

as if she were a 37 year old woman living in today’s

sophisticated lighting that complete the luxurious

world, combining her understated elegance with a

collection. The colour palette ranges from tones of

contemporary edge. The Mademoiselle collection is

fauns and beige to creamy yellows and peach with

a lifestyle collection which internationalizes Parisian

splashes of red and lilac, against the predominantly

chic for the 21st Century global residence.

neutral and white hues. Elaborating on the launch

The collection includes 40 new pieces that

of the store, Seetu Kohli, Director, Ace Maison, says,

combine curvaceous poise with soft sensual silhou-

“We are delighted to launch the first Christopher

ettes. Highlights of the Collection include the Coco

Guy Flagship store in India and are confident that

Chair, a beautifully proportioned boudoir chair with

the style conscious Indian consumer will appreciate

wonderful curvaceous lines in an ivory lacquer fin-

the exquisite collections on offer. At Ace Maison,

ish. In a rich coco finish, the Debussy Cabinet is a

we are committed to bring the world’s finest luxury

spectacular hand-carved mahogany cabinet with

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 107

elegant and curvaceous lines and carved draped mahogany handles. It features ribbon fold carvings used as the cabinet’s delicate hardware. Displayed in the bedroom is a sweeping and gorgeous French ‘bergere-style’ bed, the Cambon Bed, designed as bed for the 12th century with gold finish. This fabulous bed with timeless curves is designed to complement both a modern or more traditional setting. The Bardot Sofa, a stylized, reverse camel-backed sofa, demonstrates the timeless style of the collection. Other exquisite pieces in the collection include the Le Croissant chair, the Grosvenor Chair, La Pausa chair, the Jaqueline Ottoman, the Soleil and Jaeger Mirrors and the Constellations Wall Lamp. These furniture and decorative accent pieces in the expanded Mademoiselle collection reflect both the elegant Christopher Guy style and sophisticated Parisian chic.

Christoper Guy flagship store enhances the beauty of any living spaces, transforming furnishings and décor objects into real luxury icons.

About Christopher Guy Christopher Guy Harrison, the creator and CEO of the Christopher Guy brand, was born in Britain, raised in Spain and France, and currently resides between Singapore, London, Los Angeles and New York. His international background allows him to draw on inspiration from everything he experiences around him, as well as contributing to his ability to incorporate period elements and transform them into updated timeless designs graced with elegance and sophistication. Christopher Guy continues to design and enlighten audiences with the sheer amount of product and ingenious detail with each and every season. Christopher Guy’s prestigious listing of accomplished projects includes the Wynn Resorts in Las Vegas and Macau, the prominent Phoenix Resort in Sanya, China and the Ritz Carlton, Tokyo, to mention just a few. His furnishings have become stars in their own right in films such as “Casino Royale,” “The Devil Wears Prada,” and “Hangover.”

The award-winning British luxury furniture designer, Christopher Guy is renowned for combining classicism with modernism in his designs. Christopher Guy’s unique designs are characterized by elegance, the DNA in each of his design pieces are the core design philosophy of his collections.

108 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Arty-Techture

Appetising ambience

Ar. Anjanesh Goyal designs the trendy and fashionable Muncheez fast food restaurant in Rajasthan with an interesting approach.

Words: Marilyn Madathil

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 109

A

welcoming ambience, appetising food and best customer service are the key ingredients that go into the success recipe of a restaurant. Hence, design

aesthetics is a crucial element that adds to the appeal of a restaurant. And Muncheez fast food restaurant says it all.

“The theme of Muncheez restaurant is no longer dictated by the menu. Today, the need of the hour is to create an environment that puts food at ease with the immediate surroundings and leaves its stamp of individuality engraved in memory,” says Ar. Anjanesh Goyal, Director, Anjanesh Architects.

The space The entrance area is bounded with a waterbody emitting a blue light effect on one side, and waiting lounge and counter in contrasting colour on the other. The waves

110 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

“The theme of Muncheez restaurant is no longer dictated by the menu. Today, the need of the hour is to create an environment that puts food at ease with the immediate surroundings and leaves its stamp of individuality engraved in memory.”

“The façade is designed in a contemporary style with organic and refreshing elements.

The big panels of glass are used for viewing purpose.

The use of LED sign in the logo becomes the focal point, forming a unique style. Overall, the architectural language of this restaurant design is sleek.”

crafted on the ceiling and clear glass on the outside wall create

circular pattern can accommodate maximum number of guests.

a cozy atmosphere. The wooden flooring with tiles segregate

Elaborating further on the design parameters, Ar. Anjanesh

the area, adding a soothing effect.The uplighting with yellow

states, “The façade is designed in a contemporary style with

colour installed in the ceiling provides interesting highlights and

organic and refreshing elements. The big panels of glass are used

reflections, making the space look taller and open. The colour

for viewing purpose. The use of LED sign in the logo becomes

scheme of brown and white used on the walls adds to the overall

the focal point, forming a unique style. Overall, the architectural

charisma.

language of this restaurant design is sleek.”

Modular, light-weight furniture made of leather upholstery of white and brown colour, used along with stainless steel in a

www.anjanesharchitects.com

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 111

Product design

ICONIC

Designer Paul Sandip is a Product Design alumni of NID, a graduate of Electrical Engineering and a cartoonist based in Delhi. He re-defines everyday objects with his voluntary simplicity and eco-consciousness.

Words: Marilyn Madathil

112 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

pecialized in the field of Consumer Insight

S

PS: On a sultry afternoon, some twenty one years

and Strategy, Product Innovation, Colour

ago, I was feeling comforted by the ceiling fan hover-

Trends, Decoding Styling DNA, 3D surfaces

ing above me while I lay still on my bed. I thanked the

and Creative Methods, Paul Sandip with his master

unknown, who had devised that machine. Thereafter I

mind converts latent consumer needs into unique

started wondering how everyday products came into

products. He has won the prestigious Red Dot

being and wished; someday I would be a creator of

Award twice and numerous international awards.

products too.

His works has been extensively published and

After graduating as an electrical engineer I have

exhibited internationally including the Triennale

worked as a journalist, been a socio-cartoonist,

Museum in Milan, Ambiente Fair in Frankfurt, Red

designed sets for food festivals until I donned the

Dot Award Show in Singapore, Avenue of Stars in

‘industrial sculptor’ avatar!

Hong Kong, Lite-On Awards Show in Taiwan, Design

In 2005, I saw the beginning of my self-initiated

Korea Exhibition/Design Olympiad in Seoul and

project: Useful Art - desirable everyday objects. It is

Alliance Francaise in Delhi. His work is showcased

a philanthropic pursuit of excellence in turning dai-

in permanent collections of the Danish Design

ly-use products into desirable everyday objects by

Museum in Copenhagen, Denmark as an example

imagining and implementing creative methods and

of design to improve life.

approaches to product design. The products thus created were aimed at bringing that philosophy to frui-

DM: What inspired you to enter in the field of Prod-

tion. Differential Design is my philosophy of being the

uct Designing?

differential factor -”Use Less Do More”. The products

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 113

showcase the pleasures of imagination of the Indus-

market was flooded with a plethora of similar looking

trial Sculptor...in me.

products. The task was to add the “differential factor” to create a unique product offering and of course to

DM: We understand that you have a special love to

boost sales figures. I set out to study what the bulb

design children furniture. Do you imagine yourself as

holder actually does and studied its usage environ-

a child while designing such products?

ment. The research revealed many interesting facts

PS: Actually the secret is that my wife Suhasini is a toy

which I dug further into to unearth the insights. This

designer…I guess the special inclination towards kids

eventually helped me decide my design direction. The

product/furniture come from my observations of her

product eventually designed by me had far superior

interacting with kids. I design for kids and adults who

functional aesthetics than the existing ones. ‘PLAY:

hate to grow up…like me!

Angle and Batten is a set of two spherical bulb holders aimed at a combination of 3 elements: functional-

DM: You have won many international awards for your

ity – appropriate use of material/technology (quality)

innovative product designs… how great you feel on

– expressiveness (semiotic relevance and aesthetic

your achievements?

originality). Although patented by the parent company

PS: The world is my stage and India is my green room.

(GM Modular Pvt. Ltd.), several local companies have

It gives me immense pleasure to be able to take design

now flooded the market with replicas of the original

in India to a global level. At a personal level…it is highly

design. I love to see the industry now considering it to

fulfilling to be appreciated for ones efforts, and on the

be “the new stereotype”. Needless to say it’s the par-

professional front…it keeps me agile, sharpened and

ent company’s biggest hit product, in the market since

up to date to perform better every time!

2004. Answering your question I would say, I have faced the exactly opposite situation…where after the

DM: After completing a design, have you come across

product has become a huge hit…I am breaking my

a situation where you had a feeling that this design

head how to make it better!

might have been done better…

PS: I love to change the market stereotypes and create

DM: What message you would like to give young

“Iconic Best Sellers” in the trade. A pair of bulb holders

designers like you?

was brought up to me for a cosmetic makeover. The

PS: A genuine need is often felt but seldom spelt.

114 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

So identify it first. Understand the core utilities and

structure in high gloss finish for creative, casual spaces,

then create a form to suit the material in consideration.

which allows two different styles to sit on: Pillion and

There is humongous scope for design intervention at

Rider. This piece of furniture is light weight, durable with

various spheres of life…get challenged by them and

high strength to weight ratio and fire resistant. It can be

make the mundane extraordinary.

recycled and has an economical service life and require low maintenance. This product is available in Peppy

Paul creates products with innovation. The smart

Red, Feather White and Witch Black colours.

design inventions shaped by this young designer include:

DOODLE

BULB HOLDER

Paul Sandip and his wife Suhasini Paul designed a

The Bulb holder is created in a unique shape with hid-

unique product line, Doodling and scribbling table and

den screws. This product has been adapted by manu-

chair set for smaller children. This set unleashes the kid’s

facturers being the most fast moving product off the

creativity by allowing him / her to fill up the drawings

shelf. This design is now a standard in the trade, both

(printed on the table) with their choice of colours. They

in India and China and a best seller since 2004. Elabo-

can also add on to the drawings as per their imagina-

rating further on this product, Paul adds, “I believe, the

tion. The furniture set is light weight yet sturdy. It is

success of any product lies in finding its true customer

completely flat packed and easy to assemble. The furni-

because every consumer is not always the customer. I

ture set is made in Plywood.

want the electricians to be able to do a neat job.”

Paul is a Jury Member for the India Design Mark 2013, an initiative by India Design Council which seeks

ANGULAR MULTI PLUG

to inspire Indian manufacturers to bring to market well

Angular Multi Plug is designed with three way socket

designed products. Elaborating further on his world of

in order to stop the Plugs from falling down. This Anti

designing, he adds, “Being a designer I’m a futurist—I

Multi Plug is available with a universal Socket, Iconic

must explore, develop and present concepts and ideas

LED Indicator and an orange transparent back cover.

towards that which may be, but does not yet exist. I love this unique relationship I share with uncertainty.”

TOTO- RIDE YOUR WAY! A youthful piece of furniture made of Monolithic Plastic

differentialdesign@gmail.com

International

Sustainable ARCHITECTURE

Founded by Curtis Fentress in 1980, Fentress Architects, a global design ſrm is known for creating inspired design to improve the human environment. The ſrm has designed US $30 billion of architectural projects worldwide.

116 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

A

dynamic learning organisation, Fentress is driven by its ability to grow, design, innovate and exceed client expectations. In 2010, Ar. Curtis Fentress was recognized by the American Institute of Architects with the most prestigious award for public architecture,

the Thomas Jefferson Award. Fentress has studios in Denver, Colorado; Los Angeles, California; San Jose, California; Washington, D.C.; London, U.K.; and Shanghai, China. The firm announces the completion of Phase 1 of the new Tom Bradley International Terminal at LAX. Designed by Fentress Architects, the Terminal is one of the largest public works project in the history of Los Angeles. Its roofline, inspired by the overlapping waves of the Pacific Ocean, creates a new architectural signature for LAX. The south concourse features new-generation aircraft gates on the west side of the terminal and the three-story, 150,000-square-foot Great Hall offering premier dining, retail and duty-free shopping, and other passenger amenities.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 117

Holding areas, also known as boarding areas, in the north concourse are already open for business. Located in a region known for the rich quality of its sunlight, large windows and clerestories are featured prominently in the design of the new Terminal.

A corridor for international traffic located on the secondlevel of the complex offers international arrivals a welcoming experiencewith abundant natural light and views of the Pacific Ocean.

The unique element of this project is the

the new Terminal is inspired by the Pacific

the spirit of Los Angeles in such a way that it

most advanced multimedia Integrated Envi-

Ocean, with a flowing roofline that recalls

becomes a new, modern landmark by which

ronmental Media Systems (IEMS) designed to

the rhythm of waves, breaking on the beach.

the region is recognized worldwide,” says Ar.

create an unprecedented passenger experi-

An open and spacious 100-foot-tall Great

Curtis Fentress.

ence and become as a new revenue source

Hall suffused with natural daylight acknowl-

for LAX. The project was funded from LAX’s

edges Southern California’s temperate cli-

Environmental Sustainability

operating revenue, capital improvement

mate, while aluminium ceilings arch over the

The project is designed as a highly-efficient

program funds, fees from airlines, and airport

column-free structure. This design creates a

and sustainable airport design. The Interna-

revenue bond proceeds. Elaborating further,

single cohesive architectural theme that uni-

tional Terminal is on track to achieve Silver

Ar. Fentress, states, “The new Tom Bradley

fies the entire building, inside and out.

Certification in Leadership in Energy and

International Terminal is a new gateway for

This new Terminal has won several

Environmental Design (LEED) from the U.S.

Los Angeles. The architecture was inspired

architectural design awards and is expected

Green Building Council – the most recog-

by the people and geography of Los Ange-

to become a new iconic structure for Los

nized sustainability certification program in

les, but the functionality was inspired by LA’s

Angeles, joining the historical LAX Theme

the United States.

economic needs.”

Building with its parabolic arches. “The suc-

LAX sets a new standard in sustainability

cessful LAX of the 21st century will be a con-

for airports by integrating environmentally

Iconic Architecture

summate host to the world, both seamlessly

friendly concepts directly into the project’s

The intent of Fentress Architects’ design of

integrating into its context and embodying

aesthetic. Sunlight bathes the terminal’s

118 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Rendering of the interior of theTerminal’s Great Hall showing the multitude of shopping options and dramatic, column-free volumes.

The Integrated Environmental Media System (IEMS), shown here during a test, will offer information and digital artwork to passengers moving through the spacious Great Hall.

open and spacious Great Hall, and reaches

aircraft aprons on the east side of the new

Bradley International Terminal at LAX is the

deep into interior leisure, retail, and dining

terminal; upgraded federal customs and

first and last impression nine million travel-

spaces. The design team developed prac-

immigration inspection areas; relocation of

lers have of Los Angeles every year. This new

tices that minimize adverse environmental

and upgraded federal passenger security

terminal enhances passenger safety and

impacts from this project on surrounding

screening area; public art installations; and

security, while giving travellers the first-class

areas, including a state-of-the-art and highly

secured corridors between Terminal 3, TBIT

airport experience they expect from a world-

efficient mechanical system; the use of safe,

and Terminal 4 so connecting passengers

class city like Los Angeles. Customer service

non-toxic materials; water-efficient fixtures;

can conveniently go from one terminal to

improvements at LAX contribute to travellers

and programs that encourage the use of

the next.

having positive experiences in our great city,

alternative transportation to and from the

Recently, Los Angeles Mayor Antonio

airport. These efforts diverted a remarkable

Villaraigosa, airport officials, business leaders,

75 percent of construction waste from local

and the media previewed the completion

The New TBIT Project will be creating

landfills and an estimated 48 percent reduc-

of Phase 1 of the new Tom Bradley Interna-

nearly 4,000 construction-related jobs dur-

tion in water use.

tional Terminal at LAX. The New TBIT is con-

ing the project’s five-year schedule and

making them want to return,” says, Mayor Villaraigosa.

The Phase 2 of the project, which begins

sidered the crown jewel of the $4.1-billion

nearly 2,000 permanent concession jobs

immediately after completion of Phase 1,

LAX Capital Improvements Program-Phase

when the terminal begins operations.

includes demolition of the existing terminal’s

1, the largest public works project in the

east side gates; new boarding bridges and

history of the City of Los Angeles. “The Tom

Web : www.fentressarchitects.com

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 119

Futuristic design

White

HOUSE

D.S. Associates designs a residential space, which is simply elegant in its existence. Designers - Sachin Khatpe, Dhanashree Khatpe, Amita Chavan and Sunil Yadav are the creators of this space.

T

he client requirement included to create a white house on an 18 storey high-rise in Matunga, Mumbai. Two flats of 3 BHK were combined into one. Demolishing some of the internal

walls, new walls were constructed to the existing plan of 2378 sq ft.

Discarding the right angle wall; the designers have created desired curves, finished with POP and white paint. The theme being white, Corian was the key material used throughout the house to maintain the whiteness. Austrailan white is used for flooring and Bianco white is used for kitchen countertops and window frames. In rest rooms , Alaska white, slate ivory, natural white tiles are used to create a soft look.

Four individual spaces – living, pooja, dining and kitchen are designed layering into a one big space. A corian wash basin with LED is designed in the dining area.

The living room has formal and informal seating along with a modern design of a Jhulla. Motorised screen above the Indian seating includes a TV Screen. A false ceiling is specially created in this room with a white indirect lighting, highlighting the curve wall. All furnishings used in this room are white in colour.

This house has three bedrooms and one guest room with attached toilets. All three bedroom have cantilever bed finished in Corian. Some false ceiling are designed to flow down and become a part of the wall. The attractive element of this space is the use of back painted glass of pasted shades. The toilet doors level to the wardrobe doors without disturbing the elevations. www.studio5.co.in

120 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

1

ALL

IN

Insights

U

nderstanding the needs of interior designers and professional contractors, Moxtra has come up with Moxtra Binder App, a powerful content collection and

collaboration application that helps in home improvement and design projects. With the Moxtra Binder, one can stay informed on home improvement projects and be up to date on every key decision, at every stage of the job .One can simply check the Moxtra Binder to view project updates or collaborate in real time on design ideas such as wall colour, appliance selection or blueprint designs.

This application helps the users in the following ways:

• Record audio notes for future reference in the binder.

• Email or text these notes to others involved in the project.

• This makes for fewer delays so the project gets done on time and on budget.

• Capture important design samples and share feedback with voice annotations on any page.

• Share voice comments and annotations with friends via Moxtra Note.

• Track scheduling, invoicing or other important agendas to get home improvement projects right.

• Invite important decision makers to be members of the Moxtra Binder so they can view updates and project developments.

• Collaborate in real time on Moxtra. Meet with others involved in the project.

• One can make references, edit and share the Moxtra Binder at any time.

• If other members associated with the binder make updates, these can be viewed like a Facebook news feed.

Users can also record their voice and annotations on top of files to create a video story or conduct a real-time meeting to present documents, photos, video or music via VoIP. The Moxtra Content Collaboration Platform is quickly becoming the platform of choice for applications to extend collaboration capabilities to their endusers. Moxtra is currently integrated with Facebook, YouTube, Dropbox, Box, Evernote, Salesforce.com and Kaffeine. www.moxtra.com

Moxtra enables users to collect any type of digital content, access remote ſles on desktops, personalize content with voice and share the same publicly on social media or collaborate selectively – all in one app.

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 121

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

July-August 2013 VOL. 3 • ISSUE 5 • `100

FREE

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

alkesh gangwal “Every construction site in the city displayed a billboard that carried the name of the architect.... This inspired me to join architecture.”

Design Matrix_July-Aug 2013.indb 1

6/26/2013 8:47:04 PM

inspired me to join architecture.” the name of the architect.... This displayed a billboard that carried “Every construction site in the city

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SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 123

QUEO launches the ‘ENZO’ series QUEO, the luxury sanitary ware brand under HSIL Limited has launched a new luxury bathroom series ‘ENZO’ in India. Designed by reputed European designers, the rectangular contour of the ENZO washbasin with rounded edges highlights its sensual silhouette. It is the seamless matching of design along with functionality, which makes the product matchless. The deep dish inside is all about convenience of use. As for the water closet, the thin rim and soft lines gives a sense of effortless motion in design. Equipped with dual flushing option of 3/6 litres and duraplast seat cover, it is easy to clean and maintain hygiene. Enzo from the Queo is available pan India. www.queobathrooms.co.uk

Maspar

unveils Vintage-Royal Insigni

a collection

Maspar offers a complete solution to furnish with the ir completely co-ordinate room, bathroom and the tex tiles for every room of dining hall. Maspar also off the house – living-room ers a range of accessorie , bedMaspar brings the Vintag s bot h for personal use and gift e-Royal Insignia collection ing made from Maspar fabrics , a range of readymade hom This collection comprises . e furnishing in coordinate bed spreads, Shams, Duvet d colours to mix and ma covers, Pillow cases, Cus tch . hion covers, Neck rolls, Qu ilts. The collection is ava exclusive and select stores ilable at in Delhi, Noida, Gurgaon, Mumbai, Pune, Bengaluru and Ludhiana. ww w.maspar.in

124 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Solid Aluminium for facades Hindalco Novelis solid pre -painted aluminium products in diff erent thicknesses have specially been used for facade cladding over the years.

These sheets are available in wide variety of designs with an ability to get drilled, ben t and edged without any problem. Du e to its longevity and ver y low operating expenses, the same is being used for interior purposes as well.

Available in Sunrise silver colour at Geeta Aluminium Company Pvt Ltd, one can easily access this produc t as a leaner and a cleaner metal for filling up the empty walls. ww w.geetaaluminium.co

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SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 125

Vases by

Punam Karla

Punam Karla introduces the vases collection at I’M Center for Applied Arts.

These glass vases are ava ilable in different shapes and size s with beautiful vibrant colours like green, blue, and red. These vases fulfi ll the ver y idea of gift item , decorative accessories, thu s complimenting the concep t of contemporary urban trend of home décor .

Tel: 011-29832223

Earth by

Grescasa

ing of the lead s Ltd, one ic m , ra re e a C w nitary Grescasa mic tiles, sa ra ce f ils o e v rs n ts u importe ed produc gs and alli llection. co s bath fittin le nd floor ti a s le res ti ll a and tex tu Earth w the colours ts n ; se re re u p Earth re nce of nat is the esse It . cted h a rt p a e of the and com lf pressed se it l a ri e an the mat al, creates mic materi creates an t c u into a cera d ro n. This p io rs e v c s of fire, ti n authe ntary spirit e m le e e g of th rise awakenin ek s to surp h. Earth se rt a e s that d n ce a n water experie lf, creating se it l. ce a a ri e the sp e raw mat one with th connects asa.com w w w.gresc

126 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

St yleever.com unveils

the

New Buddha Collection

The New Buddha Collec tion of classic statues, available at Styleever.com are special master pieces designed keeping fashion and trend loving generation in mind. Among the collection the white meditating Buddha nam ed Incent Harmony statue adds a peaceful look to any space, a calmer red Buddha named Electrified Energy statue is one pie ce that will add a strong eff ect to ones surrounding.

“Styleever.com constantly strives to bring you the best and our new Home Décor Buddha collection symbolizes this. The eac h piece of collection is prepared with lots of eff orts and the mind set to not only match the trend but to create it,” says, Raj iv Mehra, Director, Styleveer .com. ww w.styleever.com

uVenus by

Osim

e nt Purifier is the standalon The Osim uVenus Ambie nt ere diff 7 s ate cre t product in the market tha with its Multi-action Tru-air environments. The uVenus vides es stale indoor air and pro purification process purifi eing. ll-b we ter bet athing and clean fresh air for easier bre es mm gra pro t ligh ch mood The 3 scientifically resear st sici phy by ped elo e) dev (relax. balance and energis ed ign des has rtel Ma Anadi A. and mood light specialist, st activit y to achieve the mo in bra te ula to gently stim n. atio ven reju and e , balanc desired state of relaxation has son mp Tho D. Dr. Jeffrey Clinically-proven Musicd ce a person’s state of min uen infl to d tho devised a me l ura nat a g usin sic ed mu through especially compos s ave inw bra of cy den ent ’- a ten technique called ‘entrainm in ment so that they vibrate iron env nd sou to adjust to our e lim e, blu a aqu e, blu ple, baby harmony. Available in pur s. our col ta gen ma & green, orange, amber ww w.osim.com

SEPTEMBER-OCTOBER 2013 • DESIGN MATRIX 127

GLOSSARY IFC: Lunawood Exterior Cladding & Decking • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400 053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072 Tel: (022) 67837777 Email: info@ebco.in www.ebco.in Pg. 2: Travette Engineered Hardwood Flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel : (022) 26187132 / 26131442 Email: flooring@mrjgroup.in Pg. 3: Geeta Corporate Ad. Geeta Aluminium Company Pvt. Ltd. D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai – 400072.

(M) : 09930806685 www.geetaaluminium.com Pg.4 & 5: Durian Veneers Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in Pg. 6: LG Hi-Macs New Patel Sawmill Group 204/B, Vertex Vikas, Sir M V Road, Andheri (East), Mumbai – 400069 Tel: (022) 26833377/0952 Email: decorexsol@gmail.com Pg. 7: Exteria Century Plyboards (I) Limited 6, Lyons Range, Kolkata – 700 001.

Tel: (033) 3940 3950 Email: Kolkata@centuryply.com www.centuryply.com

Pg. 9: Prayag Prayag Polymers (Pvt.) Ltd. Customer Care: 9310002486 Email: mail@prayagindia.com www.prayagindia.net Pg. 11: Yale Locks Assa Abloy India Pvt. Ltd. 19th Floor, Tower A, Bldg. No.5, DLF Cyber Terraces, DLF Phase-III, Gurgaon, Haryana - 122002.

Tel.: +91 124 440 7060 Fax: +91 124 440 7070 Email: info@assaabloy.co.in www.yale.co.in, www.assaabloy.com Pg. 12: Concept Dekor Surface Dekor (India) Pvt. Ltd. Abdul Satar Lakdawala Comp., Jogeshwari-Vikhroli Link Road, Jogeshwari-East, Mumbai – 400 060 Tel: (022) 28242424/28362424 Email: surfacedekor@gmail.com Pg. 13: Armstrong Armstrong World Industries (India) Pvt. Ltd. Boomerang, A-Wing, Unit No. 304, Chandivali Farm Road, Andheri (E ), Mumbai 400 072.

Tel: (022) 3048 0800 Email: helpdeskindia@armstrong.com Pg. 14: FINfloor Laminated flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel : (022) 26187132 / 26131442 Email: flooring@mrjgroup.in Pg. 15: Birla White Wallcare Putty Ultratech Cement Ltd. Ground Floor, Ahura Centre, 82, Mahakali Caves Road, Andheri (E) Mumbai 400093 Toll Free: 1800111717 www.birlawhite.com Pg. 16 & 17: Uniply Elementz Decorative Veneers Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010.

Tel: (044) 26605995 Email: info@uniply.in Pg. 53: CLS Industries CLS Industries Pvt. Ltd. Plot no. 38, 43, 44 & 45, Survey No.89,

128 DESIGN MATRIX • SEPTEMBER-OCTOBER 2013

Meghpar Borichi, Anjar, Gujarat, India.

Tel: 09711192810 / 09099052288 Email: sales@cispy.com Pg. 54 & 55: Uniply ATS Plywood Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010.

Tel: (044) 2660 5995 Email: info@uniply.in Pg. 56: KiTEC Flexibility KiTEC Industries (India) Limited C-18/11, Jeevan Bima Nagar, Borivali (W), Mumbai – 400 103.

Tel.: (022) 2895 1144 Email: sales@kitecindia.com www.kitecindia.com Pg. 91: Fensterbau Frontale India 2013 Indo-German Chamber of Commerce (IGCC) Tel: (011) 4716 8888 Email: rucheeka@indo-german.com www.frontale-india.com Pg. 96 & 97: Le Cdeor MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057.

Tel : (022) 26187132 / 26131442 Email: artifacts@mrjgroup.in Pg. 105: UBM-INDEX Trade Fairs marketing@ubmindexfairs.com www.ubmindexfairs.com IBC: Jalaram Flooring • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400 025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com BC: Durian Home Furniture Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in