March-April 2013 issue of Design Matrix by Design Matrix

DESIGN MATRIX • MARCH-APRIL 2013

PEOPLE • LIFESTYLE • DESIGN • INTERIORS

March-April 2013 VOL. 3 • ISSUE 3 • `100

Vivek Bhole The purpose of this profession is innovation. So if you are not innovative you cannot be in this profession.

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Publisher

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S ’ R O T EDI N O T E

oli is right on the threshold. Being an Indian Holi is associated with our different sentiments. Dominant among them is its eternal relationship with colours. Thus, in this season of festivity when everything is so vibrant let us

indulge in what our vivid world of architecture and design unfold before us. Beyond the apparent level lies deeper understanding. And thereby with time we realise that the world of architecture is also not about the evident alone. There are more to it, where factors like being ‘smart’ and ‘energy conscious’, deserve special significance. And in order to accommodate all these factors what is required is the right inspiration with perfect dedication! Our Cover Story shows that it is not an easy endeavour to be a leading architect and that too with such a wide range of diverse projects in the success bag. Our Cover Story celebrates this undaunting spirit of hard work along with being innovative. Taking the above cue, ‘innovation’ is the way to go. Unless you stand out, you are pushed out of the highly competitive game. Thus, as you turn the pages of this edition you are sure to encounter this spirit of innovation. Surfing through a diverse spectrum ranging from Creative Ideas, where we salute ‘Reconnective Healing’ to Infrastructure Design, where perfection is the key word, what we comprehend is that ‘innovation’ is the need of the hour. A true applause to the concept and execution of this sprit of ‘innovation’.

Chandreyee Bhaumik Now follow us on www.facebook.com/DesignMatrixMagazine

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CON TEN TS Design Matrix_Mar-Apr 2013.indb 18

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24 110

A step ahead...

COVER STORY Excerpts from the interview with Vivek Bhole, a leading architect, along with architectural and interior projects pg 24

CURTAIN RAISER A preview of fensterbau/frontale india, an event organised by Indo-German Chamber of Commerce (IGCC) pg 48

RESIDENTIAL DESIGN A journey from conception to creation of Aggarwal Residence in Kota, Rajasthan pg 50

GLOBAL EYE Harsha Kotak offers a treat in Spain, especially halting on the architectural landmarks pg 62

IN FOCUS Mr. Madhab Prasad Jhunjhunwala talks about aluminum extrusions in Building & Construction (B&C) pg 84

CREATIVE IDEAS DESIGN INSIGHT Studio An-V-Thot-Architects’s perfect art of giving expression to feelings pg 90

INFRASTRUCTURE DESIGN The vast range of offerings from Bharat Flooring pg 72

The unbeaten path that Cosmic Heart Gallery stands for pg 110

EVENT REPORT DESIGN ASPECT AV Design Studio’s way of translating a person’s dream into reality pg 96

Highlights from the event ‘Birla White YuvaRatna Awards for Architects and Engineers’ pg 118

DESIGN PROMO

PRODUCT LAUNCH

Mondo Casa presents a novel Wedgwood collection. A look at that pg 102

Keeping you up-to-date with products to woo your design senses. pg 121

LUXURY DESIGN The exotic collection of furniture from Nostalgia Enterprises that makes a house into an ideal ‘home’ pg 76

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PEOPLE • LIFESTYLE • DESIGN • INTERIORS

January-February 2013 VOL. 3 • ISSUE 2 • `100

presentation

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We would love to have your views, comments and/or suggestions on what you would like to see or read in our pages. Please email to: cbhaumik@designmatrix.co or write to Design Matrix, MRJ Creations Pvt. Ltd., C-201 Shyam Kamal Agarwal Market, Vile Parle (E), Mumbai-400 057 or Call on 022-26187132.

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INBOX

Hello and congratulations for the wonderful

a car addict little son, I can imagine what a

work you are doing! Have been following your

treat the Car Museum in Hyderabad would

magazine since very long and I must mention

be, thanks for featuring such a design haven

that its outstanding. The content of every

and new destination. Thanks also for the

article is not just different but extremely

insight in the lead story of foreign designers

interesting, new and informative, unlike the

adding value to Indian projects, with design

other magazines of this genre.

sensibilities crossing borders, we are truly

I am a 2010 graduate in architecture and have been working since then. I also do photography as a hobby. I love to read

one global world with regional nuances.

Smitha Rajeev Kottayam

and I always had interest in architectural appreciation, criticism and architectural

While going through your magazine, I got

journalism. Have been reading most design

introduced to fensterbau frontale india 2013,

and architecture magazines and I find

a trade fair organised by the Indo-German

most below standard as far as content,

Chamber of Commerce (IGCC). I have learnt

pictures and editing is concerned.

that this event will serve as a best platform

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for the ideal business meet. And now, I will be interested to visit the exhibition as this will

Swati Grover New Delhi This issue of the Design Matrix was impressive

definitely suit my purpose. Congratulations and keep up the good work.

Rakesh Gandhi Mumbai

with its diversity and design superiority. The issue had sterling stories and unique themes,

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tables resembling stacked firewood, and Dinesh Kurekar’s timeless tapestry. Having

Ashish Gupta Bengaluru

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Cover story

VIVEK

BHOLE It is not the talent alone that makes a man the leader in his industry. It is his firm determination with strong conviction that makes all the difference. Ar. Vivek Bhole, CMD, Vivek Bhole Architects Pvt Ltd, in a candid tete-e-tete with Chandreyee Bhaumik shares his journey.

r. Vivek Bhole, a topper in architectural design throughout his college years has innovated his style of design and presentation. In the early years of his architectural career he developed a wide range of

experience in various diverse projects in India and abroad. The same enthusiasm and sincerity that began as NEO MODERN continued to form a new style, which is now recognized as VIVEK BHOLE ARCHITECTS PVT. LTD. A strong and skillful entrepreneur he has played an integral role in guiding the firmâ&#x20AC;&#x2122;s expansion and ensuring that the highest standards of coordination, technical innovation and design quality are maintained. His relentless pursuit for excellence in client service to deliver progressive and quality design has been instrumental in building long term relationship with the clients. His success mantra has been sheer hard work, dedication, ingenious vision and out of box thinking. Ar. Vivek Bhole believes that Architecture is a team sport. The firm, his creative hub has a extensive portfolio of more than 500 plus ongoing

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projects in India & abroad. The team operates from Head office in

the same. Ironically my friend could not clear the exam but I did

Mumbai and branch offices in China, New Delhi, Jaipur and Jalga-

well and passed. And thus began my interest in drawings. While I

on. The firm is supported by the expertise of over 200 employees

was exploring the newly found creative interest, my elder brother

and associates as Architects, Interior designers, Engineers, Liason-

Milind Bhole secured admissions for Diploma in Civil Engineering

ing Professionals, Graphic Designers, Revit Designers and Admin-

and advised me to become Production Engineer.

istration staff working in coordination and complete sync to provide exemplary design output. Today Architect Vivek Bhole has become a brand for excellence in the field of Architecture and is considered one of the lead-

During Diwali vacation of class 8th, I joined Deepak Industries in the Industiral Area of Jalgaon. In my short stint of 15 days as a helper, I learnt a lot about the job and realized that this was not a profession of my choice.

ing Architects in India. A strong proponent of sustainable design,

Later, in my 9th and 10th grade, I worked part-time with

his impressive portfolio showcases the seamless integration of

Architects Arun Bhole & Ar. Ashok Dahad. Where I learnt the

innovative, sustainable and efficient designs in Architecture.

nitty-gritty’s of the profession. Mainly at Ar. Dahad’s office, I gained experience from the entry level working as office boy to

Excerpts from interview...

a draughtsman. Also moved on to do outline on the site. While

How did you nurture your dream of architecture?

appearing for the entrance exam for Architecture, my drawings

While studying in school a friend of mine decided to appear for

presented to the examiners were highly appreciated. Seeing the

elementary drawing exam. Inspired by him I also decided to do

maturity of the drawings they commented that it was equivalent

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ita ek Bho le wit h wife Yog Ra jes h Kumthekar, Viv Fro m L-R: Ujwala and

to the drawings made by a 3rd year student of architecture. Thus

What is your success mantra?

securing my admission at J.J. School of Architecture.

I think it is the attitude that is most important. By attitude, I mean three things: attitude towards yourself, attitude towards people

What has been your inspiration?

and attitude towards your work. When I am referring to attitude

During my student days very few options were available in creative

towards yourself, I mean that the person should be devoid of any

field. I always wanted to venture in to one. Certainly I was not very

form of superiority or inferiority complex. Thus, one should not let

keen on painting or fine arts or anything of that sort Something per-

one’s ego go beyond its limits. One has to be confident enough

taining to design had always fascinated me. Production engineering

and be settled in one’s own approach. In other words, I believe

was a subject of my taste since it related to my creative fondness.

the person should be down to earth. Further, when I refer to atti-

I had some technical background from my father’s side. He

tude towards people I mean positive attitude towards people with

was a kind of electronics engineer. But by profession he was a full

whom one is working. There are so many ways for achieving it. And

time farmer. During my childhood days I had seen him working

I believe giving and taking respect is one of them. Lastly, when

with radios. We used to gather around him and see what he was

it comes to attitude towards work one has to be very optimistic

doing. Further, my uncle was into construction. One can say that

along with being a hard worker. It is only hard work that can give

my family had technical lineage. But, I would always say that my

success to a person and there is no substitute to hard work.

actual interest grew when I saw my brother’s drawings and studied his books.

In addition, we must remember that it is not only knowledge but also the right skill set that is important. Further, consistency is MARCH-APRIL 2013 • DESIGN MATRIX 27

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the key funda to reach the next level so it is vital that we should always keep in mind that it is a continuous effort and not one time effort for a person to be successful in true sense.

There is always a difference between a grand structure and a smart one. How would you differentiate the two? I believe that making a smart design is like finding a 1: 1 lakh chance.

What is the right metrics of being successful?

And since it has rationality working behind it, people consider it as

Success for me is a relative term . A truly successful person is not

one of the viable options. Now, it depends upon you how do you

the one who considers himself successful nor the one who is

find the most difficult option that is rational enough to be called

judged successful by others. However, the real success lies in satis-

as ‘smart’.

fying one’s own conviction.

What is a smart design for you? Here, by ‘smart’ we refer to something that is creative, doing something conventional in an unconventional manner and of course with the element of rationality intact. There are several examples that I can give for this. For example, there is a very simple way of designing a chair and I can be extremely creative about designing a new chair. But what is essential is that it cannot be uncomfortable since it is related to human needs. Human needs are always defined. Therefore, when we are designing something

On your priority scale where does customers’ needs come?

“I think it is the attitude that is most important. By attitude, I mean three things: attitude towards yourself, attitude towards people and attitude towards your work.”

An efficient professional should be endowed with the responsibility of guiding his clients well. Most of the time one may not come across clients, who are open to ideas. They will come with their preconceived notions and their respective thought processes. They will come to an architect and say “I want this and can you make it?” So, the architect becomes the person, who has to draft their ideas. A good professional architect is like a good doctor and the client his

related to human beings, then it is their

patient. The patient’s job is to report the

comfort which is the first priority.

problem and a doctor’s responsibility lies in addressing the patients’

Along with this, in doing something creative, one has to be

needs. The way I handle my clients is that I ask them to tell me pre-

unconventional in one’s execution. But, on this ground, we can-

cisely their needs and I try to find suitable solutions for them. There

not afford to lose the elements of rationality or functionality. An

is always a situation where either I convince them or get convinced.

amalgamation of all the above factors is a smart design to me.

This results in healthy idea generation.

How important is ‘innovation’ for you? vative you cannot be in this profession. In other words you might

You have been working with both Indian as well as international clients. How well do you customise the Indian needs?

not be successful in this profession at all.

If one considers a vast country like India, the attitudes and ap-

The purpose of this profession is innovation. So if you are not inno-

Rapid fire 

If not architect: Programmer



Message to young generation of architects:



almost at any cost

Reading habit: At the moment I am reading three books simultaneously

Attitude, hard work and consistency



Signature style: Always modern



Favourite holiday destination: Phuket



Attitude you look in your colleagues:



Fetish for: Programming

Integrity, focus and sincerity



Can splurge on: Technology



You detest: My back pain



Foodie: Baingan bharta prepared by my



Things that you would never leave while



Priority scale: I follow variable priority in life. Almost after every 6 months I

Favourite movie: Lord of the Rings

change my priority 

Resolution at the moment: Shifting to the new office



sister

Do you want your children to be architects too? I want them to but I will not force them

coming to work: My ipad, laptop and cell



Lucky number: 6

phone



Lucky colour: Blue



Book that turned your life: Atlas Shrugged



Birthday: November 6

Recognise what are the ‘plus’ and ‘minus’



Habit that cannot be isolated from you:



Strength: I can be very focussed. When

points in you. Focus on them and con-

I target something I try to achieve that

vert all your negatives into positives.

Reading



Message to the readers of DesignMatrix:

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“Certainly I was not very keen on painting or fine arts or any thing of that sort. But something pertaining to design had always fascinated me.” 30 DESIGN MATRIX • MARCH-APRIL 2013

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proaches are diverse. Even in a state like Maharashtra the archi-

cialized buildings most of the times, we use the same material &

tecture is not same everywhere. So, depending upon the culture,

floor planning principles. So, the only aspect that changes is the

the requirements, climate, environment, local materials available,

intricate technical detailing. For that purpose various consultants

financial viability of the projects & the approvals from the local

are working with us. After completion of 3-4 projects of this sort,

authorities, the architecture differs from place to place. When we

we ourselves become experts and guide with our knowledge.

were doing the project in Spain, it was expected that we had to satisfy the local technical council. While constructing a structure

Elaborate on the few challenges that you have faced.

on the hill top we had to consider how the structure will be viewed

I consider every project as a challenge. It is like solving a puzzle.

from the beach below. Therefore, we had to consider all these fac-

A skillful person can solve a puzzle in lesser time. But, we must

tors. There were other considerations too

remember that there are multiple ways of solving it. So, one will have to find out the best possible option for one particular project

How do you balance your personal and the professional schedule?

design. And in this regard, it is worth mentioning that, as far as the

When I had started I was working almost 18 hours a day. Even after

that cannot be solved.

designing of any project is concerned, we have not faced anything

marriage I was working till 2 o’clock at night! I agree, initially, it

In the profession of architecture the biggest challenges lies

was very difficult. It was a kind of a small set up, where I had to do

in satisfying the Government’s requirements. One can handle

almost everything. If you are asking about personal life my first

the technical intricacies or the clients’ needs but the Government

movie after marriage was after one and a half years! Then, once

agencies, their bye-laws keep on changing in India. Therefore, the approval process that

the set up grew the work got delegated. There are different teams to handle different types of work. My professional and personal life is more balanced now.

How important is team work for you? I always believe that if you want to achieve big you need to have an efficient team. Without a good team one cannot achieve anything in profession or anywhere for that matter. There are different clauses that I follow for team development. Delegation is one of the primary keys. Next, specialization is one that I really believe in. In a professional’s office the work is both

“I consider every project as a challenge. It is like solving a puzzle. A skillful person can solve a puzzle in lesser time. But, we must remember that there are multiple ways of solving it.”

well delegated and specialized. Hence, we

we are following needs to be re-looked at. There are fixed processes abroad, where architectural content has got some importance. Unfortunately, here in Mumbai in the approval process prevention of possibility of misuse gets primary emphasis. In this is the importance of architecture is lost.

What made you name your company as ‘Neo Modern’? The name has come from my architectural learning. When I was in my first and second year of architecture the Post Modern Movement of architecture was just over. It was at this time a new theme was

have tried to divide our office in several specialized teams. There

developing that was called ‘de constructivism’. We were extremely

are teams that are doing municipal drawings and they are special-

impressed with the style and wanted to follow that. As students

ized in that. Further, the teams that are making working drawings

we used to study architects all across the world and explored and

focusing only on that. Next, those who are designing have been

appreciated their designs. Most of my classmates were following

taught their specialized areas (either residential, commercial, retail

de constructivism or geometric expressionism, complex organic

etc). Again, in the team we have combinations. Thus, it is much like

geometry into architectural design. In this context I would like to

forming a cricket team. You need to have good bowlers, efficient

mention that our professors were very positive about accepting

batsmen, fielders, and one very efficient wicket keeper. This is how

new ideas. There was this style, common to all, known as ‘neo mod-

a proper and efficient team is formed.

ern’. Thus, when I started practicing I thought that ‘neo modern’ (a general term) was better suitable than something in particular.

In this age of specialisation, your experience of work has varied all across the verticals. Is this the other name of efficiency at multi tasking?

How well do your projects speak of energy conservation?

In today’s world, if we are constructing a hospital then there will

When I started looking at energy friendly design or the projects

be a hospital consultant on board, who will be advising us on the

that would reduce carbon footprint, I had already seen and stud-

nitti gritty pertaining to the hospital structure. Further in any spe-

ied few platinum rated & pre-certified buildings. For the first time MARCH-APRIL 2013 • DESIGN MATRIX 31

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the clients were insisting on just a certification and we believed

ideas that can be integrated with socially responsive architecture &

in serious effort towards green buildings. We always prefer going

yet be functional ethically. There are so many ideas that people can

for natural light & ventilation for all our buildings. Also we follow

use but most of the time we find that making zero carbon footprint

the basic principles of water conservation. Any further efforts has

building in places like Mumbai is becoming extremely difficult.

cost implications and the clients may go back foot and we need to spreading in the society we have a new trend of clients approach-

Fast forwarding your life, where do you see yourself in the next 10 years?

ing us to design sustainable buildings. We got the platinum rated

I believe that we are still at the first few steps of architecture where

mall building in Chennai, a 64 storied high rise residential building,

we are still competing with the local architectural firms. Maybe we

One Avighna park in south Mumbai, a star category hotel project

have got big projects where international architects are competing

Radisson Blu also having a leed gold rating & a proposed residential

with us. But, this is happening in India. In the future I would like to

project Aspee with IGBC gold rating. We are trying to fuse new

go abroad and compete with them in their country.

insist the importance to them. With the awareness of sustainability

Excerpts from interview of Ar. Yogita Vivek Bhole... How does personal relationships impact the professional? In both our personal and professional relationship, there is a common factor which is called friendship. I feel myself to be lucky enough to share a strong bond of friendship with my husband. I started my career as an architect working under him. We understand each otherâ&#x20AC;&#x2122;s strength and weakness & both of us change the role of leader and follower accordingly.

Are there any creative differences in profession between you and your husband ? I remember very few situations where we had creative differences. When he explains the concepts to me and at times when I feel it is impossible to achieve the results on those concepts, I just completely trust his creative abilities and find that most of the time his concepts are rational. Thus the bond of faith increases every time and the differences get automatically resolved.

Kindly elaborate on the fact whether its easy to be a woman on top? In our college we have been taught how to design and execute. Our parents have taught us to be good home makers but we have never been trained to be a business woman and administration expert. But when the responsibility is on your head you learn things fast, so did I. In Indian society the priority for women is always her family and her children. The dual role is difficult but not impossible especially when your husband is with you to understand your priorities.

Yogita Bhole is the Director â&#x20AC;&#x201C; Design and Planning of Vivek Bhole Group of companies.

info@neomodernarch.com â&#x20AC;˘ www.vivekbhole.com

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The diverse nature of architectural structures speaks millions about the credibility of the architect. Keep reading...

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One Avighna Park

ocated in the heart of metropolitan

tected with a glass canopy for drop-off.

outline of the vegetation coupled with

city of Mumbai lies these premium

The meticulously designed lobby catches

mood lighting would enhance the form

and exclusive high-rise residential

sight with art works and interior spaces.

of the crown after sunset. Practically the

complex-one avighna signature residen-

The services are well planned without dis-

grid would support a track upon which

cies having lavish vaastu compliant apart-

turbing the lobby grandeur.

the tower’s 3 BMU cranes would function. These would be used to clean and main-

ments. The 260 mtrs. high twin towers are

A grand design has been conceptual-

platinum rated by leed and yet cost effec-

ized for the crown of the building. The idea

tive providing state-of-art amenities.

is focused around creating a tropical oasis

To enjoy the breath taking sea view,

In the entrance to the building there

high above which would serve as a visu-

the towers are strategically oriented with

are two signature elements supporting

ally breathtaking view. To see this through,

cross ventilated apartments of types

the structure on 6th floor giving enor-

a dual purpose, grid- like structure which

3 bedroom, 4bhk, 5bhk topped with a

mous scale to the entrance. The entrance

would house thick, lush plantation on the

crown of duplexes and triplexes with a

lobby is double heighted glass structure

inside has been created. The grid is aes-

taste of spectacular contemporary style

inclined to form a conical facade pro-

thetically designed in a way where the

of living. The towers vests over 9 level

tain the façade of the tower.

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Location

Curry Road, Mumbai

Category

Rehab Center

Building area 20,000 sq.ft.

meticulously, resting on the green lawns that highlight the built form with a white gate having small dense perforations symbolising - ‘Peace behind the Doors’. MARCH-APRIL 2013 • DESIGN MATRIX 39

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It is only with the perfect interiors that an architectural structure assumes its true dimension and vigour. Have a look...

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Rajesh and Ujwala Kumthekar

Creating the art of Interiors...

r. Rajesh Kumthekar, Director, Vivek Bhole

Interesting to note, Ujwala Kumthekar, his wife,

Interior Design Pvt. Ltd. graduated from L.S.

the H.O.D & Senior Associate, Vivek Bhole Interior

Raheja School of Architecture in 1995. The

Design Pvt. Ltd. has an eye for perfection. All her work

son of a fine artist, Rajesh grew up in an environment,

is characterized by simplicity, excellence & luxury

surrounded with art, design and the idea that beauty

allowing each scheme to evolve in a highly personal-

should be linked to tradition & nature.

ized & professional way. Particular attention to detail,

In 1998, he joined ‘Neo Modern’, where his interior

commitment to quality & cost control is at the forefront

design philosophy enabled him to approach each and

of all projects, yet her strongest quality always remains

every project in a unique manner. He has always sur-

the creative interpretation of space and proportions.

rounded himself with the best local craftsmen, who

The company’s approach is architecturally led by

were specialized in working for a perfect finish. His

Vivek Bhole, with each interior carefully designed by

work is best known for his many creations of interiors

Rajesh to take into account the context in which the

for corporate offices, hotels, jewellery showrooms

property lies. This architectural parameter establishes

& high end apartments that combine streamlined,

the basis on which the design is developed and the

serene design with contemporary art.

result is always appreciated.

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Ambrosia

he marketing & sales section of

with the help of decorative panels clad

the show gallery is spacious and

on glass.

welcoming to say the least. A phi-

A cut off lobby connects to the show

losophy of clarity, lightness and commer-

flat. This show flat, which has been pre-

cial stimulation underlies every design

dominantly finished in white & beige set

element. The reception and waiting area

off with shades of brown, grey and black.

affords a lot of natural light. Anywhere

Thus, the use of light colours creates a

in the office section the scaled model of

calm interior in the show flat. Soft edged

the proposed tower is hard to miss. The

furniture and elegant accessories add to

placement over a raised platform on a

the neat and bright expressions. Design

pedestal makes it the focal point. Meet-

elements in each room create a spatial

ing rooms and sales cabins on the sides

look that interprets an easy and modern

have glass partitions with frosted bands

lifestyle. In addition, the use of different

for privacy. Further, the monotony of con-

light accessories, fabrics & wallpapers

tinuous glass partitions has been broken

highlights the interior scheme.

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Ketul Chem Pvt. Ltd. areful planning of this site has marked a

All key persons have been accommodat-

clear segregation of internal work area

ed along the periphery of the office allowing

from the visitorsâ&#x20AC;&#x2122; route. All openings

them a lot of natural light. Since a lot of cabins

have been retained with the specific intention

had to be created along these lines the plan

to get advantage of maximum natural light.

size of cabins is small. The ceiling in all such

In the open plan executive area the AC dif-

cabins has been kept lower than the central

fusers & lights are placed randomly to form a

area in order to match the scale of the cabins.

pattern. The office space generates a different

In the open plan executive area a wide column

mood with the use of natural and warm colours,

in the centre blends in the environment due to

wood floors and designer laminate partitions. It

mirror cladding, the wooden strips finished in

is timeless, elegant and yet sophisticated. The

white PU are added as a design element and to

finishes are in white core laminates & designer

also protect a person from accidentally barg-

laminates along with glass & mirror.

ing onto the mirror.

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Park Plaza Hotel

ark Plaza is a chain of hotels promoted by Radisson group. They had very clear and specific set of requirements for the proj-

ect right from the desired size of the room to the kind of look needed. Considering their firm requirements, the property was divided into 19 standard rooms with double beds, 14 standard rooms with twin single beds, five suites & one special room accommodating physically challenged guests. Apart from this, space was carved out for three banquet halls, one business centre & a roof top swimming pool with a gymnasium alongside. The striking feature of the standard room is the show bathroom. Rest of the room is comfortably spaced and polished in its look with dark wooden flooring offering easy maintenance with warmth. The striking feature of the suite room is the apartment feel, complete with a formal living and extended study, a formal dining set up with a powder room and a king size bedroom with a lavish show bathroom just like the standard room. The suites continue with the dark floorings with the living area finished in Italian marble and bedroom retaining the warmth of wood. 46 DESIGN MATRIX â&#x20AC;˘ MARCH-APRIL 2013

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Curtain raiser

FENSTERBAU/FRONTALE INDIA

Setting for the THIRD EDITION F

rom March 7-9, 2013, the third edition of fensterbau/frontale

facades are major factors of every building. For example, the right

india, the International Exhibition & Conference - Window,

choice of glass and frames and professional installation can save

Door and Facade, will take place in Mumbai.

up to 30 per cent energy,” explains Arun Sharma, General Secretary,

After New Delhi in 2011 and Bengaluru in 2012, the venue in

2013 is the Bombay Convention & Exhibition Centre in Mumbai,

IFF – the International Fenestration Forum. “As organiser of fensterbau/frontale, the leading international trade fair for windows, doors and facades, it was a logical step to also

India’s most important business metropolis. Germany’s

turn our attention to Asia – and launch fensterbau/frontale india,” says

NürnbergMesse Group in cooperation with the Indo-German

Frank Venjakob, Director International Exhibitions at NürnbergMesse,

Chamber of Commerce, ift Rosenheim and the International

Germany. “The manufacturers, processors, architects, planners and

Fenestration Forum.

building specialists can be best networked with colleagues and

fensterbau/frontale

india

organised

Energy efficiency is extremely important in the Indian building

business partners there directly in and for the Indian market.”

boom. Energy and environmental technology face special

fensterbau/frontale india celebrated its successful premiere

challenges, in India and globally. The country is tackling these with

in the Pragati Maidan Exhibition Centre in New Delhi in February

exceptional enthusiasm. Modern technologies and prefabricated

2011. The first event attracted almost 3000 trade visitors and 47

units can make a key contribution here. “Glass, windows and

exhibitors to the Indian capital from India, Germany, Greece, Turkey,

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Austria, the United Arab Emirates and the PR of China. Parallel to

Two special highlights besides the exhibition & conference

the trade fair, the internationally renowned German institute ift

will be:

Rosenheim together with the Indian experts from the International



Special session with invited Guest Prof. Dr. Werner Lang on the

Fenestration Forum (IFF) presented a three-day programme of

second day of the show with focus on Façade Technologies for

lectures under the heading of “Envelopes for Green Buildings”. The

Future Oriented Buildings

conference programme focussed on energy efficiency, shading, security, temperature and sound insulation, and on the peculiarities of the Indian market. In February 2012, fensterbau/frontale india attracted exhibitors and visitors to the South Indian metropolis of Bengaluru. With 3,717 visitors and 69 exhibitors, the 2012 event exceeded the figures of the premiere in 2011.



Workshops for local fabricators. This will ensure installation of a high quality end product and

also upgrade the grass root level fabricators in working with system windows, thus enabling them to learn about the importance of using quality hardware for any architectural aluminium product. Education and knowledge dissemination will be the central theme of the event this time.

The Mumbai edition is expected to be bigger and better with

Visit fensterbau/frontale india – Where Knowledge &

a whole gamut of activities including conference, workshops, and

Networking go hand in hand. For more details log on to: www.

special session for architects.

frontale-india.com

MARCH-APRIL 2013 • DESIGN MATRIX 49

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Residential design

Aggarwal Residence in Kota, Rajasthan

Setting a

Benchmark In a candid conversation, Amey Dahanukar, Director, Principal Architect, elaborates his views and thought processes on his Kota project. He also shares the USP of the project and many other aspects that sets it apart from others. Words: Chandreyee Bhaumik

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What is the idea that went behind this project?

a unique concept through the medium of

The idea behind this project was to create

ued throughout the house. These are ele-

a warm and beautiful space that encom-

ments, which have been specifically crafted

passes three generations of a family, while

keeping in mind the likes and dislikes of the

bringing harmony between the different

family, who is going to inhabit the space.

various materials that one can see contin-

tastes & styles of each individual. Thus, the idea was to also make a house into a home

How well connected is this project?

by combining opulence in design with

Kota is a growing city of Rajasthan, the hub

practical functionality.

of IIT coaching classes. It lies between the two major cities of Rajasthan, Udaipur and

What is the USP of the project?

Jaipur. Kota is also well connected by rail

The USP of this project is the expression of

and road to all parts of India. MARCH-APRIL 2013 â&#x20AC;˘ DESIGN MATRIX 51

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Detailing is a significant aspect for an architecture project. How well is that taken care of in this project? This project is made up of two adjoining bungalows. Detailing was very critical for this project as one had to keep in mind the different tastes of both the families as well as maintain a synergy between the two houses. Different concepts were followed in both houses. While one was more ethnic, the other one was more contemporary. The intricate stonework and grills that one can see through the houses has been sourced locally from various parts of the state. Rajasthan being the hub of stone, experimentation of local materials is prominent through the house. Further, the wood work in each residence has been minutely taken care of with accents of mother of pearl and silver leafing. Exten52 DESIGN MATRIX â&#x20AC;˘ MARCH-APRIL 2013

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The primary source of inspiration for

sive detailing of brass and leather has also

the use of solar panels for electricity and

been highlighted in the furniture.

water heating has been incorporated in the design.

Energy conservation is now the way to go. How energy conscious are you in your project?

What has been the primary source of inspiration for this project?

It was very important to be energy con-

The primary source of inspiration for this

is conspicuous

scious for this project especially consider-

project was the bond that is conspicuous

ing the hot and dry weather of Kota. Local

through these closely-knit families. The

through these

materials, ventilated spaces and double

common spaces were designed consider-

heightened ceilings led to the creation of

ing the quality time that would be enjoyed

a very airy and open space. Additionally,

by the entire joint family here in the times

this project was the bond that

closely-knit families.

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Amey Dahanukar

to come. Therefore, this was the primary inspiration that went behind in creating this space that was not to be just another project but a loving home.

How has it been possible to maintain a fine balance between the smart as well as grand infrastructure? With large families living in these homes, it was an important aspect to make maximum utilisation of the space while at the same time maintain the beauty of the design. Thus, elements such as, the sofas and centre tables in the living room have been smartly designed to also act as wooden bookshelves. The formal lounge has opulent leather chests, which has been designed to be used as centre tables when

With large families living in these homes, it was an important aspect to make maximum utilisation of the space while at the same time maintain the beauty of the design.

shut, and a bar console when opened.

What were theÂ primary challenges on your way? How have you overcome such challenges? The main challenge was definitely designing a house keeping in mind the wishes, tastes, styles, likes and dislikes of an entire joint family. Each family member had to be equally satisfied with their parts of the houses for this house to come together and ultimately become a joint success. MARCH-APRIL 2013 â&#x20AC;˘ DESIGN MATRIX 57

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One of major challenges faced by me, whether it is making a resort in Georgia, a temple in Punjab or a bungalow in Kota, is the initial skepticism faced when people realise that I am only 27years old yet. However, work speaks for itself and helps me overcome this challenge.

Any similar project in the pipeline? Currently we are working on multiple bungalows in cities like Mumbai, Delhi and Ahmedabad such as two bungalows of 9000 sq ft and 14000 sq ft in Juhu and a 6000 sq ft residential house in Delhi, etc. We are also designing a beautiful bungalow scheme in Lonavala along with other corporate projects such as Pavers England retail stores pan India and banks in different parts of Maharashtra. The current challenge is a 180 cottage beach resort, which we are designing and executing on a 10 acre piece of land in Anaklia, Georgia. The challenge is to execute a project in a country, where most people speak only the local Georgian language. 58 DESIGN MATRIX â&#x20AC;˘ MARCH-APRIL 2013

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“One of major challenges faced by me, whether it is making a resort in Georgia, a temple in Punjab or a bungalow in Kota, is the initial skepticism faced when people realise that I am only 27years old yet.”

Your message to the people coming up with similar project. My only message would be: Make it a HOME. It is very important to comprehend the needs of the families, who are going to be living in this space and to blend your thoughts & ideas with theirs as you may spend just a year or so making it but the family is going to be living there for many years to come.

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Global eye

Postcard from Spain By: Harsha Kotak

Be a part of beautiful Spain. Read and enjoy your travel...

‘

indagi Na Milegi Dobara’ – now these words ring so true in the serene settings of Spain. The movie depicted this country and its breathtaking landscapes in almost a tourism brochure like format,

which increased the influx of Indian tourists to Spain by 65 per cent. I myself have just returned from a lovely holiday in Barcelona, Spain and would love to share with you what ‘Global Eye’ has witnessed - from

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Curved windows of Casa Batllo

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Interiors of Sagrada Familia

architecture and interiors to monuments and art works along with some other alluring design features of this city. It’s a trend to follow trends! We all love to discover and follow anything that is new and latest. However, while in Barcelona, I decided to look back instead and find inspiration from that is old but still fresh and fascinating designs. Barcelona is the capital of Catalonia, the most north-easterly corner of Spain, bordering France. Built by the Romans and splashed with the brilliant colours of Antoni Gaudi’s modernist palette, Barcelona is a treasure of a city. It is a place that is trendy and timeless, a vibrant meshing of the artistic, capricious Catalonian spirit with deep – rooted European culture. Barcelona sizzles with creativity and has more Art Nouveau buildings than any other city in the world. Modernisme (Art Nouveau), led by Antoni Gaudi, is the region’s gift to world architecture. Painters like Joan Miro, Salvador Dali and Antoni Tapies were born here, while Pablo Picasso spent his formative years in Barcelona.

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86 Classical columns in Parc Guell

Looking back many of us will remem-

Temple Expiatori de la Sagrada Familia, is

ber to have studied about the master-piec-

an emblem of a city that likes to think of it-

es created by Antoni Gaudi in our History

self as individualistic. Crammed with sym-

of Architecture class. But I was mesmerised

bolism inspired by nature and striving for

by his works in Barcelona. And it is this

originality, it is the greatest work of Gaudi.

experience of being awed by colours, tex-

It became his life’s work and he lived like a

tures and organic style of his work is what

recluse on the site for 14 years. The work

I would like to share through this column.

on the church began in 1882 and is still under construction long after Gaudi’s death.

Reliving the spirit

Gaudi’s

nature-inspired

organic

Starting with Gaudi’s most celebrated

designs, found everywhere throughout

building – the church of Sagrada Familia

his work, are as much functional as they

to which he devoted his life from 1914.

are decorative. Take a look at the columns

Europe’s most unconventional church, the

in the Nave of Sagrada Familia. Interest-

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Fairy tale like Entrance Pavilion of Parc Guell

ingly, he did not just try to make them look like tree trunks with branches instead he studied how exactly the branches of a tree support the weight of its crown and then accordingly applied the same principles to these columns. His signature style of using fruits, flower, animals and birds in his design is inspiring. Further, it is interesting to note that no other architect has made stone look so fluid and so dissolving. Though, I found some parts of the façade overpowered with textures. Gaudi’s other important works whose images one sees here are Casa Batllo, a

Along with these monuments in this city, which is so full of life, I was also attracted to the different styles of balconies and street lamps.

block of flats in the city and Parc Guell, which is a private housing estate on a hillside above Barcelona. Casa Batllo was an existing building, whose conversion work was commissioned to Gaudi. With its reworked façade in stunning organic forms and its fantastic chimneys and rooftop, it remains as bold and convention defying today as it did when it was completed in 1906. It was designated a UNESCO World Heritage site in 2005. Next, Parc Guell was originally part of a commercially unsuccessful housing site but now it is a public garden that is also MARCH-APRIL 2013 • DESIGN MATRIX 67

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Lamp

All the different beautiful styles of balconies that form an integral part of Spanish architecture lend a flavour of romance to this city.

Intricate Mosaic work on Chimneys at Parc Guell

designated as a World Heritage site. One

All the different beautiful styles of

can see the famous mosaic dragon near

balconies that form an integral part of

the entrance to this park, where a lot of

Spanish architecture lend a flavour of

local natural stone is used for construc-

romance to this city. Further, not just

tion, thereby leaving the natural beauty

the designs of the railings but also the

of the hill intact. At this point, it must be

windows and the varied style of blinds &

mentioned that the views from top of the

shutters that cover them were captivat-

terrace are indeed breath taking.

ing. Many of these balconies framed with

Along with these monuments in this city, which is so full of life, I was also

some symbolic paintings made them more prominent.

attracted to the different styles of bal-

While wondering through Barcelona,

conies and street lamps. As one can see

one cannot miss noticing the incredible

in the images, these vary from historic

street lamps. These lamps offer the city

Roman styles to the very modern straight

that distinctive artistic touch.

and minimalist designs.

Some lamps were attached to bench-

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Mask shaped balconies of Casa Batllo

Lamp

es and some were flowing out from the middle of the water fountains. Further, the older and more historic areas, where the streets are narrow had decorative lamps attached to the walls but the more modern expansions of the city had minimalist and straight designs for the lamps.

To sum up Design can be found in nuances of everyday life and that is what I discovered in nooks and corners of this fascinating city called Barcelona. Hope you all enjoyed this tour of art and beauty as much as I did. Please send in your thoughts and comments to harshakotak@ designmatrix.co

Lamps

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Builders’ corner

THE NEST

Site: Gate No. 4, Bhavans College Campus, Idgah Lane, D N Nagar, Andheri (West), Mumbai-400053. Shree Sai is The Mission-energised by values. Jayesh Tanna, CMD, follows his distinct grammar of balancing outof- the-box goals with real and practical solutions. He is nationally acclaimed as the leading thinker and spokesman of the industry. With vigour and dynamism

Jayesh V Tanna

he leads a team of professionals.

Q:Do you follow the architect completely or is there a scope of expressing your creativity? Ans: We need to follow the architect but we share our ideas too. We give thoughts to our imagination in order to enhance the look without compromising on the quality.

17-storied twin towers at the heart of Andheri(W) upper Juhu offering 2½ & 3 bed room hall kitchen luxurious apartments. USP of the project: • Near upcoming Metro Station • Ultra Modern Luxurious Tower with the Best of Amenities • A Fitness Centre • Children’s Play Area • A Grand Entrance Lobby • Ample Car Parking Space • Landscape Terrace Garden • Lap Pool and a Children’s Pool • Two Staircase per wing for Safety and Emergency Exit • Two High Speed Passenger Elevators and one Separate Service Elevator.

Q:How do you overcome the challenges on your way?

Nature compliant: Work in full swing.

Ans: We do face challenges, but by working together to achieve the common goal. Our team is efficient enough to face any situation and overcome challenges.

Materials used: Construction of the building with Mione (RCC Centering) Technology

Shree Sai Group Of Companies Regd. Add.: 15th Floor Lotus Business Park, Dalia Industrial Estate, Opp Citi Mall, New Link Road, Andheri(W), Mumbai-400053, INDIA

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Infrastructure design

Bharat Floorings

Where fantasy

MEETS REALITY! Bharat Floorings has laid some of the best known landmark buildings over the decades. Ranging from the palaces of Maharajas to prominent hotels, etc, the name has lots to its credit. A sneak peek...

he Bharat Floorings Group is one of the leaders in quality cement floorings - a reputation held for more

than 90 years. In 1922 Bharat pioneered the cement tiles industry in India as part of the Swadeshi movement. Further, it expanded into high quality installation of all types of floorings and as civil contractors. Additionally, it expanded into all aspects of floor maintenance and general cleaning. 72 DESIGN MATRIX â&#x20AC;˘ MARCH-APRIL 2013

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Non-Cooperation, Satyagraha, Swadeshi, Khadi and Khilafat movements. In 1955, the building was taken over by the Gandhi Smarak Nidhi in order to maintain it as a memorial to Gandhi, to his frequent stays, and to the political activities he initiated from there. Interestingly, in his November 2010 visit, Barack Obama became the first high-profile international visitor to visit the Mani Bhavan Gandhi Sangrahalaya in the last 50 years. The flooring of Mani Bhavan was done by Bharat Floorings during the extensive renovation project undertaken some years back. Mocha Saket Mocha Saket is a new take on all the Mocha that they have done in the past. Eco-friendly is the new mantra in today’s world with more people joining hands to make the world a greener place! Inspired by this new movement, the design concept for Mocha Saket was ‘Reduce, Reuse, Recycle’. The space comes alive with the use of heritage tiles in blue which blends in superbly with the old door wall. The space has been designed by Amith Chhabra of Livincoloursdesign. The Taj Holiday Village in Goa The Taj Holiday Village in Goa (also known as Vivanta) is considered an ideal blend of modern elegance and Goan – Portuguese It has laid some of the best-known

Radisson Blu, Pali Village Cafe, Pali Bhavan,

architecture. The resort appears like a

floors in landmark buildings over the

Pizza Express and many other prominent

picture-postcard settlement close to the

decades: Palaces of Maharajas, Raj Bhavans,

locations.

beach. To offer the patrons a feeling of home away from home, the landscape has

prominent residences, hotels, hospitals, offices and factories, co-operative housing

Mani Bhavan

been redesigned with gardens styled to

societies, educational and religious institu-

Mani Bhavan, located at # 19, Laburnum

match the intrinsic spirit of the resort.The

tions, airports, railways etc.

Road in the Gamdevi precinct of down-

flooring all over the resort including the

town Mumbai, acted as the focal point

rooms is Bharat Floorings Heritage tiles.

On the platter

of Gandhi’s political activities in Mum-

Bharat Tiles makes hand-made tiles

Bharat flooring tiles are placed in Mani Bha-

bai between 1917 and 1934. It was from

that can be customised, according to one’s

van, Mocha Saket, The Taj Holiday Village,

Mani Bhavan that Gandhi initiated the

need under the brand name of Heritage

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Bharat flooring tiles are placed in Mani Bhavan, Mocha Saket, The Taj Holiday Village, Radisson Blu, Pali Village Cafe, Pali Bhavan, Pizza Express and many other prominent locations. Tiles. Apart from this, the company is also

of the companyâ&#x20AC;&#x2122;s strategic direction and

well known for its in situ terrazzo floors,

focus. As the second generation to run the

which require a great deal of craftsman-

company, Dilnavaz has a unique perspec-

ship and quality consciousness to make.

tive of the history of floorings in India. Prior

Further, the company has a range of non-

to taking over her role as Chairperson at

slip tiles for exterior use that are durable

Bharat Floorings, Dilnazaz was CEO of World

and can take heavy traffic & loads. Bharat

Wildlife Fund (WWF) India. She also serves

Floorings can also make different types of

on the board of Grindwell Norton Ltd. Faiyaz

terrazzo tiles as per order in varying shapes

Mukhtiar, Executive Director, has close to 20

up to 2.5x2.5 ft. Management TeamDil-

years of experience of which the last 10 years

navaz Variava (Chairperson).

has been in Operations Management. Faiyaz is responsible for the day-to-day operations

Men behind the walls

of the company, which include manufactur-

As Chairperson of the Bharat Floorings

ing, civil contracting, and running of facility

Group, Dilnavaz Variava is the driving force

management. He has been at the forefront of Bharat Floorings growth into new territories as well as overlooking the expansion of capacity at the factory. Before he took up the position of Executive Director, Faiyaz was responsible for the finance function of the company. Firdaus Variava is the, Director, Sales and Marketing. He is an MBA from the College of William and Mary in the USA. Firdaus has worked in diverse fields such as telecom, trading, and market research.. Firdaus is responsible for the team that sells

FIRDAUS VARIAVA

He is the, Director, Sales and Marketing. He is an MBA from the College of William and Mary in the USA. Firdaus has worked in diverse fields such as telecom, trading, and market research.. Firdaus is responsible for the team that sells the product to specifiers, builders, and retail clients.

Design Matrix_Mar-Apr 2013.indb 75

the product to specifiers, builders, and retail clients. He is also responsible for all activities related to marketing the products through exhibitions, print media, and the web. In addition, Firdaus is responsible for creation of new products to cater to specific market segments and needs. Thus, Bharat Floorings offers a best on its plethora of choices.

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Luxury design

NOSTALGIA ENTERPRISES

Making a true home! It is not only an exotic collection of furniture that Nostalgia offers. It has everything that can make a house a home. Read on...

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here is a well-known statement that goes ‘Home is where the heart is’. Nostalgia has added a lot more to its

scintillating collection of object of art and paintings. Sanjana Bahl, Proprietor, Nostalgia Enterprises, has now shifted her base from Mumbai to Alibaug. Talking about the offerings from Nostalgia Sanjana adds, “We now unveil a unique line of furniture as well.” Sanjana has extended her passion into a business, and personally goes on a globetrotting spree procuring an exciting range of object of art, and paintings from various parts of the world. The furniture is primarily produced in Bali, Sri Lanka and Java. In addition, Nostalgia also works out customised designs and sizes for furniture to suit every home. One can find a unique array that is suited both for indoor and outdoor use. From sofa settings, beds, coffee table sets, dining tables, sofa-sets, cushions, day beds, consoles, dressers, mirrors, lamps,

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topois, foldable bars, loungers, swings and hammocks, Nostalgia has it all. It also offers numerous designs and styles on each of these products.

Indoor range The indoor furniture is crafted out of woods such as mahogany, teak, and mango, etc. Nostalgia also caters to an

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eco-friendly range, which comprises

Outdoor range

ture that is conducive to any weather. They

of products crafted out of rattan, rat-

The outdoor range is also quite a stunner.

also have a large collection of day beds,

tan peel, sea grass and water hyacinth.

The products are crafted using a variety of

umbrellas and umbrella base, hammocks

They have sofa settings, daybeds, dining,

media. There are synthetic rattan coffee

and garden swings in a variety of designs.

coffee sets, consoles, bars in the above

tables, sofas, bars and loungers. They have

Further, fibre-stone, stone and concrete is a

materials and lots more to fit into every

furniture designed in treated teak wood like

newly addition to the collection. Also, Nostal-

interior space.

pool-side loungers, and other garden furni-

gia surprises one with a breath-taking range

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Apart from furniture, Nostalgia also has a new entrant. This range comprises of an exotic array of aromatic massage oils, bath scrubs, soaps and bath salts. of water features (done up in stone and glass)

Expert’s words

and birdbaths to enhance one’s lawns.

Discussing her experience, Sanjana shares, “Alibaug is the ideal location to propel my

Object ‘d’ art

passion into a broader arena, which in-

There are loads of mats, cushions, statues,

cludes a lot more than object ‘d’ art and

masks, lamps, wall pieces etched out in

small furniture. Servising clients primar-

wood stone and metal. Paintings in oils,

ily from Alibaug, Mumbai, Pune, Lonavala,

water colours and acrylic are also available

Khandala, Kashid, Goa and other parts of

to adorn any wall. Candles, fruit bowls,

India, I expanded my range realising how

platters, placemats and articles made out

my clients needed loads of furniture & ac-

of cinnamon, mother of pearl, and coconut

cessories. Today’s clients are well travelled

not only do add to any décor of any space

and abreast with the latest trends in the

but also make great gifts.

market, and we try to cater to the needs of every client at best possible price, lo-

Aroma therapy and spa collection

cated in Zirad, which is just a 15-minute

Apart from furniture, Nostalgia also has a

drive from the Mandwa jetty. The proxim-

new entrant. This range comprises of an

ity is ideal and thus Nostalgia can never

exotic array of aromatic massage oils, bath

be missed either while entering or exiting

scrubs, soaps and bath salts.

Alibaug.”

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In focus

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In Conversation with... With almost 5 decades of experience in the industry Mr. Madhab Prasad Jhunjhunwala of Century Extrusions Limited is indeed the right man to provide a knowhow of the industry. Excerpts from his interview... Design Matrix: You have an experience

extended to curtain walls, glazed systems

to create more awareness among the end

spanning over 5 decades in the marketing

& facades and so on and so forth, as we see

users on the various strengths of alumini-

of aluminium and its semis. CEL is also, by

it today.

um against alternative items.

now, more than two decades in the manu-

The necessity gave birth to innova-

facturing of aluminium extrusions for vari-

tive designs and application of different

DM: Please elaborate about the several

ous applications including architectural.

materials drawn from the resources avail-

advantages of aluminium extrusions in the

What are your views about the kal aaj aur

able from time to time. This process of

B&C segment.

kal (past, present and future) of aluminium

transition saw a sea change over the last

MPJ: Aluminium extrusion is very strong.

extrusions in the Building & Construction

2/3 decades - moving from wood to iron &

To be more precise, the right combination

(B&C) segment in particular?

steel and now to aluminium.

of alloy, heat treatment and mechanical

M. P. Jhunjhunwala: Right from the very

Growing awareness of the ecology,

working give the desired strength required

beginning of habitation, the need of con-

non-availability of wood and long term

for different applications. Further, it can be

trolled openings on the walls- for entry

recurring cost involvement in alterna-

made even stronger than steel, if the appli-

and exit, passage for air and light etc- was

tives, coupled with other disadvantages

cation so demands.

felt ; be it in the residential buildings, com-

of conventional materials vis-a-vis the

Another major requirement of alu-

munity halls, schools, offices or shops. The

many advantages of aluminium, have led

minium extrusions for applications in the

openings were in the forms of doors & win-

to increase the usage of aluminium in the

B&C segment is the surface treatment. In

dows, vents, skylights, louvers that further

B&C segment. Still there is a further need

the present day scenario, aluminium doors,

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windows, facades, curtain glazing et al do

that minimises consumption of metal and

Further, despite putting all protective lay-

not only mean the convenience, it also

thereby reduces cost.

ers, there is a high risk of termite in wood-

indicates the style statement of any archi-

High resale value of aluminium is

tectural beauty. To add dimensions to the

another extremely important factor. The

aesthetics, aluminium extrusions are sub-

life span of the metal itself is very long,

Again, iron and steel have inherent

jected to anodizing, powder coating etc in

almost free from any maintenance. In case

disadvantage of corrosion besides being

matching finish & colour. Surface coating

of any eventuality calling for replacement,

a heavy metal. Rusting causes difficulty

also helps in ensuring longer life time.

the resale value of the rejections substan-

in operations. Systems made of this metal

inherent

tially makes up for the gap. Recycling of

need continuous maintenances. The life

mechanical properties make it possible

the metal consumes only 5 per cent of

span is also comparatively much lesser.

to integrate multiple profile designs and

energy of its original value. The metal is

Practically, the rejected systems do not

extrude a single profile reducing the cost,

thus eco-friendly.

fetch any resale value.

Design

flexibility

and

en systems. In the days to come, application of wood for B&C will become history.

Systems made of uPVC comparatively

weight and time of fabrication. High thermal resistance is a very cru-

DM: You have told about the strengths

have many disadvantages. Windows of

cial aspect of any present day window

of aluminium extrusions. What about the

same dimensions made of uPVC allow

system. This can be increased by using

weaknesses of other alternatives?

lesser visibility and day light as compared

thermal breaks.

MPJ: Take the case of wood. It is now

to that of aluminium extrusions. It has far

Easy, time saving and economical fab-

well known and experienced that wood

lower melting point (600C) against that

rication make aluminium extrusions very

is becoming scarce and highly costlier. In

of aluminium (6600C). While aluminium is

attractive for any system. Multiple designs

addition, the time, labour cost, recurring

stable at temperature below 1800C, uPVC

are integrated into one complex shape

maintenance cost, etc are all deterrents.

is stable only in the temperature range of

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20-600C. uPVC systems are prone to discol-

oxide, which is blackish in nature. To pro-

done with a guarantee for a period as

oration due to UV rays. UV resistant paint-

tect the surface against this and also to add

long as 20 years against discolouration

ing is very cost intensive. Aluminium is

aesthetic value, aluminium extrusions are

and/or peeling.

highly fire resistant (refer its melting point);

subjected to various surface treatments.

For quality anodizing and powder

even on melting it does not emit toxic

Anodizing is a very common process

coating, extremely good surface finish of

fumes whereas uPVC releases toxic fumes,

of surface treatment. Powder coating is

the extrusion profiles is a prerequisite. CEL

which causes environment concern. uPVC

another improvised process. Both anod-

takes every care to fulfill this requirement.

frames have problems of warping or dis-

izing and powder coating can be done

tortion under varying temperature.

in any colour of customers’ choice. While

DM: As a leading manufacturer of quality

anodizing is less costly and applied in

aluminium extrusions, what is CEL’s role

DM: You mentioned about surface treat-

low or medium budget systems, pow-

and presence in the B&C industry?

ment. Can you throw some more light on

der coating is mainly used in high-end

MPJ: CEL is committed to meet the chal-

this aspect?

systems. However, in either case, one

lenges of the B&C industry, be it quality and

MPJ: Surface treatment or coating on alu-

has to take extra care to ensure the rec-

supply chain management and prepared-

minium extrusions is just like the skin of

ommended thickness (micron) of coat-

ness to produce any complex profile as per

the human body. If it is not protected well,

ing. Any compromise on this will render

customers’ choice. Our manufacturing and

it will discolour and may amount to many

the process sub-standard, which will

Quality Assurance teams ensure to consis-

other complications in the whole body.

ultimately result in inferior quality hav-

tently deliver quality products just in time.

Aluminium metal has a natural tendency to

ing less life span and discolouration of

For fabrication, aluminium profiles

react with the atmospheric conditions and

the systems. It may not be out of place

need to conform to exact dimensions. Any

causes deposition of a layer of aluminium

to mention that powder doating can be

deviation from the specified tolerance (as

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per customersâ&#x20AC;&#x2122; requirement) will render

The company has been certified

within 15 days of receipt of confirmed

the materials useless, particularly in the

with ISO-9001:2008, ISO-14001:2004 and

dimensions for any new profile. Normally,

mating profiles for B&C systems. At CEL,

OHSAS-18001:2007 by DNV, The Nether-

the delivery lead time is 2/3 weeks from

such profiles undergo various checks to

lands. We have a dynamic business and

the date of receipt of confirmed orders.

ensure adherence to this requirement.

operations strategy. Depending on the

Only virgin metal is used for extrusion

CEL has to its credit a strong client base

demand and supply situations, we fine

production. The feed stock- logs and

engaged in the B&C segment, be it as an

tune our policy. We also keep ourselves

ingots- are sourced from virgin metal

architect, builder or fabricator. Hundreds of

abreast with the changing expectations

manufacturing majors only. Supply from

tones of profiles/sections have been sup-

of different industries and gear up to meet

these sources is uninterrupted. At CEL,

plied to this industry for many prestigious

the challenges.

entire operation and marketing are cov-

projects-buildings, airports, stadiums, etc. I

We have a very knowledgeable team,

ered under the robust IT system, SAP. All

may repeat, CEL is fully geared up to meet

with more than 20 years experience,

the zonal offices have easy access to the

the demands of this Industry.

responsible for Quality Assurance. Strin-

information system. This enables them to

gent quality checks are conducted at

remain online with plant personnel and

DM: You claim to be a world class manu-

every stage of production process before

communicate with the customers giving

facturer of aluminium extrusions. How did

passing the end products for packing and

real time status. Customer complaints, if

you establish this?

dispatch.

any, are addressed within a reasonable

MPJ: We had begun our journey way

The delivery lead time is an extremely

back in 1991. We have been continuously

important factor for the B&C industry. Each

And thus, with the above infrastruc-

upgrading our plant and machinery.

order is planned meticulously and the

ture and systems in place, the products

Today, even after about 20 years, we are

progress is monitored at every stage. The

are bound to be of world class. I am very

one of the most modern extrusion plants

PSCM department ensures delivery as per

much hopeful that the awareness level

in India. Alongside plant and machinery,

committed quantity and schedule.

of the end users will increase sooner than

technology up-gradation is a continuous process in CEL.

On the die manufacturing front, CEL is self dependant and can develop dies

time frame.

later and aluminium becomes the material of first choice for this industry.

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Design insight

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STUDIO AN-V-THOT ARCHITECTS Capturing the true feelings

The Studio is undoubtedly a designer’s expression of life within boundaries, where colours add a playfulness so as to give freedom for thoughts and ideas to take birth & evolve with an intention of positivism. Take a look at the journey. MARCH-APRIL 2013 • DESIGN MATRIX 91

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tudio AVT firmly believes in the

An-V-Thot Architects Pvt Ltd’ a design con-

Architects Ankita and Pratyoosh,

uttermost importance of the space

sultancy firm in Delhi. Since then the studio

the designer duo of Studio AVT, always

within & beyond rather than the

has taken up and completed several archi-

wanted their work place to be their own

built frame. Ankita Sweety and Pratyoosh

tectural and interior projects of varied na-

world of colours and spatiality. This was

Chandan endeavoured to design and

ture, scale and sizes. The studio’s core effort

the driving force for them, once they took

develop an environment for stories to take

to convert a thought into reality has con-

up an office space in the chaotic urban

birth and remain, where true feelings are

sistently led them for pursuit of excellence.

environment of Delhi. The challenge was

captured & felt with a sense of belonging,

‘An-V-Thot’ is a hybrid of two words,

to design and develop the space within

only to resonate through time. “We intend

(anvit) Sanskrit & (thought) English. “anvit”

a very strict budget and timeline. After 2

to breathe” is what the motto is.

means followed by, so it is actually a studio

months of rigorous work, multiple on-site

followed by a thought, and as the name sug-

obstacles and parallel studio, the joy in the

Reasons behind

gests both Ankita & Pratyoosh are always

newly done-up Studio clearly tells us that

In the year 2009, architects Ankita Sweety

eager to and strive to define their endeavours

the mission was accomplished to their

and Pratyoosh Chandan initiated ‘Studio

in a thought evolving and settling manner.

expectations.

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Pratyoosh Chandan BATCM, HND After graduating in Architectural Technology & Construction Management from Rai University, he worked with an established firm in Delhi for three years wherein he led various design projects of diverse nature. He then went to UK to further pursue his architectural critique, from University of Brighton, UK. Thereafter he co-created Studio an-v-thot with Ankita to provide design solutions.

Colour play

symmetrically positioned pigeon holes for

As the door opens, multiple frames of il-

exposed display of books and magazines,

lusion can be felt and the spaces emerge

while using white as the backdrop. The

as question marks, bringing the inquisitive

usage of dark wallpaper here adds contrast

youth from within. The free flowing layout

to the enclosure.

leads to the view of contrasting spatial

The 650 sq ft Studio has been planned

experiences where directions can be felt

on a hierarchy system. This was achieved

through eyes.

by placing a dark room in the centre that

The first volume of space has a junior

gives birth to a junior zone and a senior

studio with high display panels to its left,

zone, while an imaginary path thus cre-

facing the library cum waiting area. Fur-

ated, from one end to the other end of the

ther, the Studio welcomes one with opti-

office, takes the visitor through various vol-

mum & precise usage of the colour blue

umes of spatial experiences. Further, the

in the niche of the sunken waiting area,

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which caters to the services without disturbing the rest of the office. The irony of the dark room, which that is clad with the bands of yellow, blue and brown, clearly reveals the intention of the designers to add an embodied humor. The “boxes of colours” were brought to life by the result of an intention to break free with the conventional storage design, in an expression to explode with harmony, balance and colour. The space acts as a display for proj-

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Ankita and Pratyoosh

2/25/2013 7:28:43 PM

Ankita Sweety B. Arch She graduated with a distinction in her Architectural Degree and during the course, also won numerous National and State level Design Contests of repute. Since then she was associated with one of the leading design firms in New Delhi for two years. She is also a Visiting Faculty at an Architecture College in Gurgaon. Apart from that she confidently holds the post of country’s editing member for World Architecture Community. devoid wood completely of its appearance and brings in reflectivity & shine to the surface. This leads to a dramatic environment with the play of shadows, light and reflection. Dark wallpapers can be thematically seen at various intervals. Gypsum board partitions and false ceilings were used to cater to time constraints. Glass is also used for partitions, which provide privacy while still managing to flaunt the lightness and transparency. A lot of light had to be used ect model that is in fact a model in itself.

The principal cabin can be seen as a

in creation of these dynamic ambiences,

A casual seating is an add-on to the space

mix of youthfulness and authority over-

so LEDs were an obvious choice for its low

and interestingly it also acts as transitional

looking the rest of the office. This was

energy consumption quality. Low density

space & focal point of the whole area.

achieved through usage of low saturated

fiber boards with a selection of fabrics were

colours with a single small box of yellow

used for the display panels. The blinds were

Layout…

to intentionally break the attitude. The

procured from various road side vendors

The space next to the dark room acts as Se-

purpose to use white furniture is to give

with high quality craftsmanship.

nior Studio, again with high display panels

importance to the vibrancy of displays all

In a city that drains one with its clus-

in order to create an aesthetically pleasing

around. Apart from three visitor chairs, the

ters, traffic, noise and where workplaces

environment while serving the purpose of

linear and elongated seating with float-

are limited by scarcity of space & air; this

maximum display for an architect’s studio.

ing supports serves as the basic necessity

place has a life of itself, where energy can

This area also caters to a discussion/confer-

of multiple visitors while increasing the

be seen and felt throughout.

ence area.

depth of vision.

The ‘ladder’ behaves as the floating

The selection and placement of vari-

member of the team with a flexibility to

ous materials were dependent on two

Fact File:

change its position & dramatically add

main criteria; hierarchy of importance and

Design Team: Ankita Sweety and

depth, life and colour in any given frame.

colour, texture & reflectivity.

Pratyoosh Chandan

The exhibition space is developed

Grey PVC flooring is used throughout

with a dropped down ceiling to break the

the office except the principal cabin to add

Photo Credits: Saptorshi Majumdar

proportion and thereby provide a dramat-

neutrality and balance the vibrancy of the

Turnkey Consultants: Mehta Enterprises

ic effect to the whole area while adding

Studio. Further, wooden laminate flooring

Area: 650 sq ft.

a story to the passage. This dark corridor

is used in the main cabin. Additionally, a

Duration: 45 days

with the play of light acts as a display unit

large amount of MDF finished with German

Completion: June 2012

and serves as the contrast to the vibrant

based PU pigment paint has been used for

Cost of Project: ` 7, 50, 000/-

playfulness of the rest of the studio.

blue, yellow and white. It has a quality to

Location: New Delhi

Site In-charge: Nitish Kumar

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Design aspect

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AV DESIGN STUDIO: THE

Next Generation of Design We create what you dream. Mr. Arvind Vishwakarma leaves no string to make it reality.

V Design Studio is known for its excellent designs, and specialised planning in residential sector. Established in 2008, interior designer Mr. Arvind Vishwkarma is a graduate from L.S.Raheja School of Architecture, Mum-

bai. Style, elegance and uniqueness in every aspect make them stand apart.

Journey... Mr. Arvind Vishwakarma

Burgeoning technologies, changing values, crossing cultures and economies are influencing how we live and ultimately, the places we live in. Lifestyles are changing around the world but what does not change is the trust and belief in God. “Atithi Devo Bhava” in true sense means respecting the guest, who has come by, treating him as a God. Mr. Krishna Kumar Bagri is no exception to this and required something analogous for his lavish 1000 sq ft residence at Andheri.

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The way you decorate a lobby speaks about who you are, what is your taste and preference and what kind of lifestyle you follow. The proposal to have a statue of Lord Ganesh in lobby to take blessing while greeting the guest made him smile, the core principal that AV design Studio always stands to. We did not find anything in the market that would really complement the design of the planned lobby. We custom-designed the base of the statue with light fixtures and had them fabricated. When planning a living room design, the imperative aspect is purpose of the room. It is the most admired place in a house where family comes together, relax and enjoy. The emphasis on textures, tonal variations of colour palettes and no-frills-no-fuss dĂŠcor design compliments the spacious character of the living room. The typical hotchpotch of local designs in living room gives a way to the unique concept of clear open glass TV unit shelf and the white rest drawers. The melamine finished wooden Indian seating with back drop completes the comfort in the living room.

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Mrs. Ritu Bagri, is one who sought after a bedroom with the touch that favours her son’s hobby. He is a diehard football fan. Mr. and Mrs. Bagri took an active role along with designers in planning, designing and implementing the décor. The healthy communication, exchanging ideas and most valuable the freedom presented by the couple to take decisions gave a special touch to the project, says Arvind. With the inputs from couple the designer’s created a totally different concept where a real football net is used. That is not the end. The graphic on right wall brings life into the design. The bed is entirely done in white PU with green leaves’ pattern on head board along with Onyx Marble that can be lit. Finally, the last details of accessioning the soft furnishing like bedcovers gave the right feeling of quality finished product. The master bedroom boosts another example of modern approach TV unit panel that starts from top of the ceiling. This project paid off the efforts when Mr. and Mrs. Bagri complemented with the words “Your vast experience can be seen, felt even from minute designs.”

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Design promo

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MONDO CASA

Chartering NEW HEIGHTS

Mondo Casa is proud to be the sole representative in India for Wedgwood. A look at its journey.

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Mondo Casa presents the new Wedgwood collections

scientific advancement, passion for craft

Luxe lifestyle store Mondo Casa at Raghu-

immediate and enduring success.

vanshi Mills-South Mumbai, presents a new season of tableware from Wedgwood.

and keen marketing sense contributed to Further, in 1762, Josiah Wedgwood met Thomas Bentley, a prosperous Liver-

Mondo Casa is proud to be the sole

pool merchant with broad political and

representative in India for Wedgwood,

cultural connections. The two became

Waterford, Royal Doulton and Royal Albert.

friends, forming one of the most successful

To coincide with the visit of Lord Wedg-

creative partnerships of the age. Together

wood, Mondo Casa also unveils select

they developed Wedgwood into one of

pieces from the breathtaking new lines

the world’s first global luxury brands. The

from the famed Wedgwood & Bentley

two men complemented each other per-

and VeraWang for Wedgwood collections.

fectly-the inventive, mercurial Wedgwood

Each piece in the collection is a unique

tempered by the sensible and educated

work of art, the embodiment of Wedg-

Bentley with his wealth of influential con-

wood’s unique heritage and the product

nections.

of skills & techniques developed over generations, since 1700.

From royalty-appointed Queensware to iconic, opulently decorated Jasper, Wedgwood and Bentley’s 11 year-part-

History of Wedgwood

nership saw the creation, perfection and

Josiah Wedgwood I was the 12th and

distribution of some of the most unique &

youngest child of Thomas and Mary

luxurious ceramic pieces ever created.

Wedgwood of the Churchyard Works in was taken into junior partnership with the

New collections at Mondo Casa, Mumbai

finest English potter of the time, Thomas

From Black Astbury to Riverton, Anthemi-

Whieldon. Here, he was encouraged to

on Blue to Pure Gold, Wedgwood &

experiment with glazes, bodies, colours

Bentley tableware epitomises English

and shapes. Wedgwood opened his own

elegance. The timeless Black Astbury is

business in 1759 and his commitment to

an iconic Wedgwood pattern that first

Burslem. From humble beginnings, Josiah

Lord Wedgwood

Luxe lifestyle store Mondo Casa at Raghuvanshi Mills-South Mumbai, presents a new season of tableware from Wedgwood.

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appeared in the early 20th century. Char-

Wedgwood, has an extensive col-

acterised by an opulent motif, hand-deco-

lection designed by acclaimed designer

rated with raised paste-work and 24 carat

Verawang, who is known for her passion

gold gliding, each plate can take up to 10

for detail, with a unique understanding

hours to complete. And even today, both

to blend subtlety with sophistication. This

design and craft remains true to the origi-

line is available exclusively at Mondo Casa

nal. The contemporary Pure Gold is a new

in India.

design based on the hand-crafting traditions of etched decoration and gliding.

Also at Mondo Casa, Mumbai

Pure Gold embodies a minimal but luxuri-

Jasper Conran, one of Britain’s leading

ous aesthetic. Though modern in style, it

fashion designers, who is known for cre-

is the product of Wedgwood’s unrivalled

ating clean, simple & timeless pieces, has

heritage of craft and workmanship.

designed a line of tableware for both

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Wedgwood & Waterford, which is show-

tableware that form the collection are all

Few words...

cased at Mondo Casa.

handmade in England from precious pro-

Kunika Singh, a connoisseur of fine living

Waterford Crystal, which has captured

prietary heritage materials like Jasperware,

and a well known name in Mumbai soci-

light over and over again, also finds pride of

luminescent Queensware and world-

ety presents a stunning new lifestyle store

place at Mondo Casa. Created by the hand

famous Wedgwood fine bone china.

“Mondo Casa” at Raghuvanshi South, a

of artists consumed by their craft, light has

Each piece is a unique work of art,

newly developed area of Raghuvanshi

embraces, dances cascades through beau-

handcrafted by a select few artisans,

Mills, Lower Parel, Mumbai. Mondo Casa,

tifully cut crystal. Thus, Waterford Crystal,

many of whom have spent decades per-

with a focus on affordable luxury, presents

embraces versatility and enduring style.

fecting their craft. Made using materials &

the most breathtaking tableware, crystals,

techniques that Josiah Wedgwood him-

accessories & soft furnishings from some of

250 years of the finest English craftsmanship

self perfected, the pieces create a beau-

the leading European brands, beautifully

tiful link to the past. The Wedgwood &

displayed over a three storeyed space in an

The Wedgwood & Bentley Collection is

Bentley Collection incorporates both tra-

exclusive English mansion-like structure.

the jewel in the Wedgwood crown, repre-

ditional and contemporary designs, offer-

Kunika avers,, “Mondo Casa is truly a

senting over 250 years of the finest English

ing magnificent & timeless focal points

labour of love. All the tableware & furniture

craftsmanship. The ornamental pieces and

within the finest homes.

has been personally sourced by all three of

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“I am sure that anyone, who

appeal. I am sure that anyone, who has

has refined taste

sure to find something that they will cher-

and enjoys a

refined taste and enjoys a good lifestyle, is ish at Mondo Casa”. Lose yourself in the elegant world of

good lifestyle,

crockery & cutlery by the world renowned

is sure to find

synonymous with the highest standard of

something that

for more than 250 years.

they will cherish Kunika Singh

us since we believe in the same aesthetic

tableware brand Wedgwood, which is quality, craftsmanship & innovative design

Address : 25,mondo casa, Raghuvanshi mills

at Mondo

compound 11-12, senapati bapat marg,

Casa”.

-24900195/96

lower parel, mumbai-400013 Tel No: 022

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Creative ideas

Cosmic Heart Gallery:

Carrying frequencies home Cosmis Heart Gallery is all about carring beauty and frequencies into peopleâ&#x20AC;&#x2122;s homes. In other words, it is all about Art that touches your soul space and energises you. Read on to be a part of a truely innovative journey.

hen an artist empties out, the creativity of the Cosmos flows through and the artist emerges as an instrument of the Universeâ&#x20AC;&#x2122;s expression. Cosmic Heart Gallery, a new art gallery

with a difference is a beautiful space, where one will find joy, peace and healing through Art. Cosmic Heart Gallery has recently opened at New Marine Lines, Mumbai.

Knowing the idea Cosmic Heart Gallery is truly a one of a kind venture for those, who view art for inspiration, happiness & harmony. It is the unique concept of Jalpa Vithalani, a rose farmer by profession and a practitioner of Reconnective Healing.

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The paintings at Cosmic Heart Gallery are all about beauty, art, creativity and expression of The Absolute. “At Cosmic Heart Gallery we offer an exquisite collection of art that will touch your soul,” says Jalpa. “Each piece of inspirational art is charged with the ‘Reconnective Healing frequencies’ that opens us to higher levels of energy, light & information; the gift lies in generating that ‘frequency’ in sacred space and translating the beauty of the work in a metaphysical way into your psyche.” The paintings at Cosmic Heart Gallery are all about beauty, art, creativity and expression of The Absolute. Thus, here, Art awakens a frequency within us; that gently encourages a journey within. Here, one will be uplifted in the presence of collection of paintings as one soaks in their energy, colour and flow. We are all creations – and expressions - of the Universe. The gift of each painting from Cosmic Heart is the path it offers, which is the journey within. Thus, it is an experience of finding the truth in oneself and carrying the limitless presence of the Reconnective frequencies into one’s sacred space.

Inaugural show For its inaugural show, Cosmic Heart Gallery showcased the works of two talented young artist sisters, Pooja and Aparna Bangia, titled “The Journey Begins”. Both Pooja and Aparna come from a multi-faceted educational background of graphic design, fine arts, textile design and cos-

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will transport one into another realm. The unique metamorphosis is the synergy of the two artists as they actually paint together on each canvas. The entire collection of these paintings has been featured in the book “THE FAKIR – Thoughts & Prayers” by Ruzbeh N. Bharucha. Says Jalpa of the genesis of this unique space: “Cosmic Heart Gallery has birthed in the form of a dream wherein I was given the name of the Gallery, shown the space, the logo embedded on the floor and gently led on to a larger vision of art inspired by the Cosmos and to create a platform for pure talent.” Cosmic Heart Gallery is a platform for art shows & exhibitions, an art store with a difference, where one will always find something aesthetic and meaningful to tume in India and the UK. Their journeys

a journey of the spirit through a process

gift yourself or a loved one. The gallery

converged 8 years ago to embark on a con-

of self and inner awareness. Forms take

commissions art works and paintings to

tinuously evolving process of co-creation.

consistency through symbolic processes

enhance one’s sacred space and personal

In their own words: “Our art is our jour-

expressing the union of our inner and out-

experience.

ney into mysticism and symbols…as we

er worlds, moments of discovery, expres-

Cosmic Heart Gallery will also func-

travelled through different moments of

sions of energy, sometimes sublime and

tion as an interactive environment, with

prayer, revelation and insight. Each paint-

calm, at others explosive and intense.”

workshops proposed to be conducted in

ing, always developed by four hands, is

The collection “The Journey Begins”

this space in order to encourage creative

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Cosmic Heart Gallery will also function as an interactive environment, with workshops proposed to be conducted in this space in order to encourage creative skills, art therapy and other such unique concepts. MARCH-APRIL 2013 â&#x20AC;˘ DESIGN MATRIX 115

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skills, art therapy and other such unique concepts. Further, it also introduced a unique line of hand painted & metaphysical jewellery to empower one’s personality, beautiful hand embroidered mandalas to enhance the beauty of homes, and exquisite agate bowls and symbols of Sri Aurobindo and The Mother in crystals and thread as multi-dimensional works. These stunning works and creations from Cosmic Heart Gallery are in mother of pearl, minerals, silver, metal, thread and crystals. The paintings are in a play of oils, acrylics, water colours, inks and even 24 carat gold.

An experience “The trinity, with the rose farm, art and Reconnective Healings are part of my path and that is a knowing,” avers Jalpa. A farmer by profession, Jalpa has been successfully running a rose cultivation project for more than a decade. She has had a love for art since childhood, encouraged by her mother; Art with a meaning & essence. Jalpa herself has been creating a lot of fun artworks and paintings, especially in black & whites. “The conscious presence of a stunning piece of work is something that nurtures the soul.” A practitioner of the Reconnective Healing & the Reconnection by Dr Eric Pearl, Jalpa is listed on their international website. “It has been a journey and a privilege to experience the magic of the healings and the unique gift to each soul. I use these frequencies at the farm as well on the plants and earth.” Jalpa enjoys a complete connect to nature and Gaia. “I experience a zero point each time I am creating an artwork and doing a Reconnective healing.” Thus, Cosmic Heart Gallery is a space to have fun, experience warmth, make shifts in consciousness amidst stunning surreal art and explore unleashed talent. COSMIC HEART GALLERY Address: G-2a, Court Chambers, 35 - New Marine Lines, Mumbai 400 020 Telephone: +91 22 22085926 art@cosmicheartgallery.info www.cosmicheartgallery.info MARCH-APRIL 2013 • DESIGN MATRIX 117

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Event report

Inauguration

BIRLA WHITE YUVARATNA AWARDS FOR

ARCHITECTS AND ENGINEERS Ten winners of the 9th Birla White Yuva Ratna Awards 2012 for Architecture and Civil Engineering were felicitated on January 7, 2013, in the presence of leading architects and industry professionals.

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he national round of the 9th Birla

Centre (Hospital) within the Township’, Thus,

rooming of concrete jungles, and a tremen-

White Yuva Ratna Awards 2012 was

rhe theme called for integrated, affordable

dous shortage of housing as well. That

held on January 7 2013 at the ITC

and cost effective housing in a sub-urban

apart, the land prices are soaring, hence

Hotel, The Maratha, Mumbai, where 10

context, close to but not within a city). Fur-

affordability by middle-class and lower mid-

promising young architects and engineers

ther, the theme for civil engineers was ‘Sus-

dle-class income groups is an issue. So I feel

from across the country were honoured.

tainable Development with White Cement’.

very heartened that you have chosen the

Dating back to 2004 – its year of incep-

Every year has seen an increase in

theme of an ‘Affordable Housing Township’

tion – this annual competition was institut-

entries, and this year’s awards witnessed a

and within it a healthcare centre. Designing

ed to provide a platform for budding archi-

record high of 1585 entries from 102 archi-

a housing township that is holistic, sustain-

tects and engineers in order to carve out a

tectural institutes and 425 entries from

able and in a certain way, an invocation of

niche for themselves in the area of design-

civil engineering colleges across India. The

space, offers tremendous potential for the

ing solutions, keeping in mind sensitivity to

entries were segregated into five regional

imagination of the young.”

the environment, space management and

zones, and regional winners were select-

Visibly impressed by the designs that

much more. Apart from allowing students

ed from each of these five zones. These

the students had put up, Mrs. Birla compli-

to push the boundaries of their imagina-

shortlisted entries were then judged at

mented the winners for creating new con-

tion and come out with innovative designs,

the national level by the elite panel of jury

structs, operating at different scales, with

this forum also familiarised future architects

members to shortlist the national winners.

sustainable design concepts that were both

with Birla White’s products & applications.

The Birla White Yuva Ratna regional

fascinating and creative. In her view these

The awards gained so much popularity that

awards function for North, Central and East

designs were easily implementable by

within 2 years of inception, Birla White start-

zone was held at the SMS Convention Cen-

good builders, under the watchful eye of a

ed conducting the competition at both, the

tre, Jaipur, India on December 22, 2012. The

good architect. She hoped that the design

regional and national levels.

awards function for West and South zone

solutions presented would go a long way in

was held at the Le Meridien hotel in Pune,

meeting the need for affordable housing.

Glimpses

India on November 22, 2012.

Mrs. Birla congratulated O. P. Puran-

The YuvaRatna Awards 2012 primarily

Inaugurating the national level func-

malka, Whole-time Director, UltraTech and

focussed on identifying and encouraging

tion, Mrs. Rajashree Birla, Director, Ultra-

Head, Cement Business; Rahul Mohnot,

the creative understanding and ability

Tech Cement Ltd and Chairperson, The

Senior President, UltraTech (Birla White)

to design with two distinct and unique

Aditya Birla Centre for Community Initia-

and Anurag Angrish, Marketing Head of

design briefs. Participants were expected

tives and Rural Development compliment-

Birla White, for their sensitivity to the hous-

to showcase their intellectual understand-

ed the Birla White team for focussing on a

ing issue and their initiatives to mitigate

ing of the given theme and thereby pres-

subject of immense relevance.

the problem.

ent it uniquely.

Mrs. Birla in her inaugural address said,

Speaking at the occasion O. P. Puran-

This edition of the competition had two

“More than 50 million families do not have a

malka said, “The Birla White YuvaRatna

themes for architects; ‘Affordable Housing

decent roof over their head in India. Talking

Awards have always focussed on real life

Township (within 4-5 acres)’ and ‘Healthcare

of housing in urban areas, we have mush-

issues. Affordable housing is the need of

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Glimpses from the event

our country today. Our budding architects and engineers, given their exposure levels, have the potential to offer contemporary, yet out-of-the-box solutions on complex issues. This year again they have emerged with excellent concepts that will go a long way in helping resolve the housing issue. I am sure many builders will help translate their ideas into housing complexes.” The distinguished panel of judges who selected the winners comprised of architects Zubin Zainuddin, Shilpa Ranade, Shantanu Poredi and P.S. Babaria; and prominent civil engineers Hitesh Desai, B. V. B. Pai, and D. N. Singh. The Yuvaratna has also gained immense following on its Facebook page, with over 8000 architects as members including all participants. To access this

Every year has seen an increase in entries, and this year’s awards witnessed a record high of 1585 entries from 102 architectural institutes and 425 entries from civil engineering colleges across India.

page visit: www.facebook.com/yuvaratnaawards.

Men in White The entire team of Birla White led by Mr. Kumar Pillay - Vice President - Marketing Services, UltraTech, Mr. Kedar Rele - Department Head - Marketing Services, Birla White, Murgesh Bhustali - Technical head have worked behind the scenes to make the Yuva Ratna 2012 awards a grand success.

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T C U D O R P

H C N LAU Pallate presents new furniture designs by Lekha Washington

Pallate Design Studio reinforces its dedication to promoting talent, innovation and design for modern lifestyles. It creates customised designs for living, dining, sleeping and office spaces. Lekha Washington collection is exclusively available at Pallate. The first of the sink collection, the â&#x20AC;&#x2DC;Pink Sinkâ&#x20AC;&#x2122; was invented 8 years ago by Lekha Washington, and got perfected over time. The foldable has washable covers and comes in a variety of colours. Made with 100 per cent stainless steel, the structural form allows it bounce and extreme durability, while at the same time allowing it playfulness. The drop uses patented Sink ÂŽ mechanics to create a chair that looks like there is no way one can sit on it- until one does. The Squair chair is solid and grounded, yet does not lose the inherent play of the sink collection. www.pallate.com

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A A Living presents

Retro Glam AA Living recently launch ed Retro Glam, a collection of accessories, which are inspired by vintage pop art imager y. This urban con temporary range compris es of laptop trays, boxes, tray s and accent cushions. Sepia imager y, combined with spurts of vivid colour and lettering – the range is per fect for a den , young office space or TV room. With its merge of digital imager y and weath ered leather, the additio n of a few items can instan tly makeover your décor. Prices of the laptop trays - ` 3200 onwards Multipurpose boxes - ` 180 0 onwards Accent digital cushions ` 1700 onwards Organisational trays - ` 250 0 onwards ww w.aa-living.com

Bharat Floorings launches EcoStoneTM

to rst company gs was the fi e th by d Bharat Floorin lle dia ca een tiles in In e introduce gr TM ’. These tiles ar ‘EcoStone eir brand name aterials in th g recycled m TM produc t made by usin . The EcoStone g manufacture reen Buildin ms to LEED G n range confor tio ca ifi rt , which is a ce Rating System truly green. e ar at th gs ildin system for bu e made TM clusive tiles ar EcoStone ex an ent d ec ycled cont with highly-r ailable in locally. It is av are produced d Ex terio s – Interio an two categorie r floorings r and ex terio ble ie for interio TM tiles are availa tone os Ec y. el tiv respec and slabs sizes- as tiles in a variety of le st yles, lable in multip ai av so al e and ar they can be gns. Further, colours, desi needs. to suit one’s customised oorings.com w w w.bharatfl 122 DESIGN MATRIX • JANUARY-FEBRUARY 2013

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OSIM introduces the uDivine Massage Cha ir OSIM India has recently lau nched the world’s first Hu man3D Massage Chair, uDivin e. The patented OSIM Hu ma n-3D Massage Chair has the mo st innovative massage tec hno logy that provides an intelligent and precise massage bas ed on the human body contou rs. Combined with a stra tegicallypositioned system of airb ags, kneading discs and automatic body detection, the OSIM uDivine delivers the pleasu res of the most humanised and effective full-body massa ge and wellbeing. uDivine is ava ilable in contemporary life sty le colours: marble grey, rub y red, jade green and hea venly blue. Designed by Japanese Ma ster, Sato Tsuyoshi., the uD ivine offers a suite of the most invigorating manual ma ssa ge techniques that cater to the entire body. Fur ther, one can customise their massage with a variety of massage actions, speeds and intensities. ww w.osim.com

lish the most luxurious and sty ly introduced a range of of out st Address Home has recent mo the s t one get s collection will ensure tha om hro bat bathroom accessories. Thi cks Blo Manhattan experiences! It offers the to any one’s tranquil bath time will add modern charm t tha er silv in ttan Crystal the to h rus range in gold and Manha thb too ding one’s stic holder, per fect for hol om. hro bat bathroom. From the my any e uat will accent ge is truly stunning and p soa kin mystic soap dish; this ran kes sna x with the fau e crystal soap dish along Fur ther, it offers a delicat . adence to one’s bathroom dispenser that will add dec Price: ` 6900 - 9900 022-40040474

Address Home

introduces a luxurious range of bath accessories

JJANUARY-FEBRUARY JA JAN AN U AN UA UAR ARY AR Y-F -F -FEB EEBR BR B RU UA UAR AR A RY 2 2013 013 0 1 13 3 • DE DESIGN DES ESIGN IGN MATRIX MA M TRI R X 123 2

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Maison by Internationa l Furniture Brands introd uces luxurious furniture from

FENDI CASA

Maison by International Fur niture Brands has introdu ced an uber chic collection of furn iture from FENDI CASA. Cra fted from luxurious materials, this elegant and sophisticat ed line of furniture is apt for plush homes, luxury hotels, res orts and yachts. This stunning col lection of furniture is cra fted from luxurious and precious ma terials including steel chr omed gunmetal, full grain and natural grain leathers, goa tskin, horn, ony x, marble and the finest woods with semi-gl oss & high-gloss finishes and glossy lacquers. The new sofas on offer include the Memo ire Sofa with its elegant sty le distinguished by the rou nd profile of the structure. Price: On Request ww w.if brands.in

Sweet Dreams with

Serta

e worldâ&#x20AC;&#x2122;s 2013 Serta, th ch ar M g in Beginn ess, will be emium mat tr best ultra pr cated at all anchisees lo available at fr will appeal India. What er ov l al s ro met t Serta are maker abou to the home atures that d patented fe its unique an the back and r suppor t to io er p su e id prov to the home d at traction de ad e Th . neck ses various Serta showca maker is that multitude s covering a gn si de s es tr mat very firm s, ranging from of feel factor gns, using si de tra plush ul to s se es tr mat aterials. The m quilting m iu em pr us vario lect from er can now se Indian consum at tress m a exciting Sert a total of 22 e individual th to a is available rt Se s. el od m g from prices rangin customer at e warrant y on kh and up. Th la 1 0, 00 28 ` on the model depends up s es tr at m e th 10 years. nges from 3however, it ra om w w w.ser ta.c 124 DESIGN MATRIX â&#x20AC;˘ JANUARY-FEBRUARY 2013

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IDUS introduces Vito Selma’s designer rang e from Philippines If you enjoy things that are modern, ultra ravishing and stylish then, IDUS, a name reckoned with luxury and quality import ed furniture is introducing designer furniture by furn iture designer Vito Selma from Philippines. The ran ge is worldwide known for their indoor furniture, accents and accessories. Fundamentally, simple, sub tle, sophisticated, tex ture and clean lines hel p to define this new range available at IDUS tha t is an amalgam of geometry and wood, con ception and craft. The range includes chairs, lou nge chairs, coffee tables, side tables, cocktail tables, and consoles, etc. Price: On Request ww w.idus.in

now subtly evolving into di FENDI Pour Homme is Fan le, sty this of sion The ultimate expres Homme Acqua. This new rance, Fan di FENDI Pour frag tic ma aro and h fres h the elegance of his another luminous, di man’s story. But, althoug Fen the in r pte cha r the ger the same. Fan di fragrance opens ano stance, the decor is no lon um circ the ver ate wh al style remains identic with all the freedom of an ing breeze, synonymous esh refr a like is ua usly Acq e FENDI Pour Homm man himself, simultaneo mme Acqua is just like the Ho r Pou DI FEN di a Fan dive into Italian escapade. h, like taking a sensuous relaxed. It is irresistibly fres cap and the ay spr the elegant, sophisticated and of and easy-to-use design mic ono erg t fec per The deep blue ocean. ver y masculine. horizon blue colours are contrasting dark grey and ww w.fendi.com

Fan di FENDI Pour Homme Acqua

offers a new explosion of Italian st yle freshness JANUARY-FEBRUARY 2013 • DESIGN MATRIX 125

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World Bazaar introduc es

Rattan Chair Collection

the

Thicker, durable and infinite ly more stylish, this is wh at a new Rattan Chair Collec tion at World Bazaar embra ces. The effortlessly stylish and super stunning Rat tan Cha ir range can revamp your exi sting decor with a touch of sensuously cur vy, end lessly elegant and utterly sturdy styles. Introduced under World Bazaar Origin al (WBO) label, the collection is strong, durable and fits per fectly into a whole hos t of different interior and exterior plans. The Rat tan Collection is a premium range of stylishly functio nal designs. The uniquely woven rat tanweaves and pat terns have been distinc tly crafted to testify your refi ned sense and sensibility . Price: ` 25000/= onward s. ww w.worldbazaarindia.c om

Notion

Luxury Flooring Conce pts introduces Engineered Flooring

er y room floor gives ev The wooden meliness. It armth and ho e a sense of w r tasteful, st yl ideal basis fo r ei provides the th r fo n rnishing. Know conscious fu lient flooring si re d an s gn si de g tin ra exhila Flooring TION- Luxury products, NO gineered s launched En Concepts ha l habitats. ost beautifu m e th r fo g Floorin by Notion ed Flooring The Engineer setting out ous ways of allows enorm e star ting with rnishing st yl your own fu timbers, erous select the floor. Num stallation k formats & in various plan and surface erent ranges patterns, diff ue spectrum en up a uniq treatments op for both floor design for exclusive al use. d commerci residential an per sq ft. Price: ` 375/= w w w.notion.

net.in

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PEOPLE • LIFESTYLE • DESIGN • INTERIORS

January-February 2013 VOL. 3 • ISSUE 2 • `100

presentation

DM_Jan-Feb 13_Cover.indd 1

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12/24/2012 11:45:46 PM

2/25/2013 7:38:06 PM

GLOSSARY IFC: Geeta Corporate Ad.

Pg. 9: Kinlong

Pg. 16 & 17: Le Cdeor

Geeta Aluminium Company Pvt. Ltd. D/4, Ansa Industrial Estate, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai – 400072. (M): 09930806685 www.geetaaluminium.com

Guang Dong KINLONG Hardware

MRJ Trading Pvt. Ltd.

Products Co. Ltd..

201, Shyam Kamal ‘C’ Bldg.,

NO. 102, A Wing , Camellia,

Agarwal Market,

Nahar’s Amrit Shakti,

Vile Parle (E), Mumbai – 400057.

Powai, Mumbai, India-400076

Tel: (022) 26187132 / 26131442

(M): 096190 68685

Email: artifacts@mrjgroup.in

MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel: (022) 26187132 / 26131442 Email: flooring@mrjgroup.in

Pg.22: KiTEC Potable Water

Pg. 69: UBM-INDEX Trade Fairs

Pg. 1: Ebco Pvt. Ltd. 402-3, Hyde Park, Saki Vihar Road, Mumbai 400072 Tel: (022) 67837777 Email: info@ebco.in www.ebco.in

Pg.2: Travette Engineered Hardwood Flooring MRJ Trading Pvt. Ltd. 201, Shyam Kamal ‘C’ Bldg., Agarwal Market, Vile Parle (E), Mumbai – 400057. Tel: (022) 26187132 / 26131442 Email: flooring@mrjgroup.in

Pg 3: Birla White

Email: frankforever01@gmail.com

Pg. 11: Durian Laminates

KiTEC Industries (India) Limited C-18/11, Jeevan Bima Nagar,

F/2, Shapath-1, Nr. Cargo Motors,

Borivali (W), Mumbai – 400 103.

S. G. Highway, Ahmedabad - 380015

Pg. 89: Century Extrusions

Tel.: (022) 2895 1144

Century Extrusions Limited 113, Park Street, ‘N’ Block, 2nd Floor, Kolkata – 700 016. Tel: (033) 2229 1012/1291 Email: marketing@centuryextrusions. com www.centuryextrusions.com

Email: mail@cedarindia.com

Email: sales@kitecindia.com

www.durian.in

www.kitecindia.com

Pg. 12: Concept Dekor

Pg. 23: Kalingastone

Surface Dekor (India) Pvt. Ltd.

Classic Marble Company

Abdul Satar Lakdawala Comp;

15, Bhandup Village Road,

Jogeshwari-Vikroli Link Road,

Subhash Nagar,

Jogeshwari - East, Mumbai-400 060

Bhandup (W),Mumbai – 400 078.

Tel: (022) 28242424/28362424

Pvt. Ltd.

Pg. 47: LG Hi-Macs

Pg. 4 & 5: Durian Veneers

B2, G-01, Marathon Innova,

New Patel Sawmill Group

Off Ganpatrao Kadam Marg,

204/B, Vertex Vikas, Sir M V Road,

Lower Pare, Mumbai – 400 013.

Andheri (East), Mumbai – 400069

Tel: (022) 3048 0800

Tel: (022) 26833377/0952

Email: helpdeskindia@armstrong.com

Email: decorexsol@gmail.com

Pg. 14 & 15: Uniply Elementz Decorative Veneers

Pg, 53: IDF

Uniply Industries Ltd.

338, Avanashi Road,

#52, Harleys Road, Kilpauk,

Peelamedu, Coimbatore - 641 004

Chennai – 600 010.

Tel.: (0422) 2576357

Pg. 6 & 7: Uniply ATS Plywood Uniply Industries Ltd. #52, Harleys Road, Kilpauk, Chennai – 600 010. Tel: (044) 2660 5995 Email: info@uniply.in

marketing@ubmindexfairs.com www.ubmindexfairs.com

Cedar Décor Pvt. Ltd.

Ultratech Cement Ltd. Ground Floor, Ahura Centre, 82, Mahakali Caves Road, Andheri (E) Mumbai 400093 Toll Free: 1800111717 www.birlawhite.com

Durian Industries Ltd. 401, The Summit, Western Express Highway, Vile Parle (E), Mumbai 400057 Tel: (022) 26269000 Email: info@durian.in www.durian.in

Pg. 55: FINfloor Laminated flooring

Tel: (022) 41404140

Email: surfacedekor@gmail.com

Email: info@kalingastone.com www.kalingastone.com

Pg. 13: Armstrong Armstrong World Industries (India)

INDIA DESIGN FORUM

Tel: (044) 26605995

Email:indiadesignforum@gmail.com

Email: info@uniply.in

www.indiadesignforum.com

IBC: Lunawood Exterior Cladding & Decking • 935, Bhagwandas Wadi, Behind Kismat Talkies, off V.S. Marg, Prabhadevi, Mumbai 400025 Tel: (022) 24318222 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com

BC: Corian Solid Surfaces • Agar Bazar S. K. Bole Road, Dadar (W), Mumbai 400028 Tel: (022) 24318444/555 Email: jalaram_timber@yahoo.com • 9/B & 9/K, Laxmi Ind. Estate, New Link Road, Versova, Andheri (W), Mumbai – 400053 Tel: (022) 26327733 / 34 Email: jalaramvnf@gmail.com

FORM IV Statement of ownership and other particulars about magazine entitled – Design Matrix to be published in the first issue every year after the last day of February. 1. Place of publication: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 400057 2. Periodicity of its publication: Bi-Monthly 3. Printer’s Name: Mr. Karan Jhunjhunwala, Nationality: Indian, Address: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 400057 4. Publisher’s Name: Mr. Karan Jhunjhunwala, Nationality: Indian, Address: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 400057 5. Editor’s Name: Ms. Chandreyee Bhaumik, Nationality: Indian, Address: MRJ Creations Pvt. Ltd., 201, Shyam Kamal 'C' Building, Agarwal Market, Vile Parle (E), Mumbai - 400057 6. Names and addresses of individuals who own the newspaper and partners or shareholders holding more than one per cent of the total capital. a) Karan Jhunjhunwala, MRJ Creations Pvt. Ltd. 2 01, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai - 400057 b) Manohar Jhunjhunwala, MRJ Creations Pvt. Ltd. 2 01, Shyam Kamal ‘C’ Building, Agarwal Market, Vile Parle (E), Mumbai - 400057 I, Karan Jhunjhunwala – Publisher (Design Matrix), hereby declare that the particulars given above are true to the best of my knowledge and belief. Date: 1st March, 2013

Sd/Mr. Karan Jhunjhunwala Publisher

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