Week 6 (Bad)
6
For this week, I came across a business card that at first I wondered what it was for beyond the pirate picture. To start with the contrast of the business name and the back ground is poor, a dark blue on a red background does not have enough contrast compared to a white on red or yellow on red or even green on red. The font choice does not lend itself to readability of the text which can mean a loss of business. The leg of the “R”’s have such a great flair to them they intersect and run into the “y” and “g” in the first two words and in the third word it extends itself in to the letter “t” of the word bellow. Another bit of distraction is the unequal em between “Royal” and “Rogues” compared to the em between “Rogues” and the ampersand “&” and again between the ampersand “&” and the word “Renegades”, although the em is evenly spaced on either side of the ampersand “&”. The hierarchy is also a bit off point with the main brand name followed by a slogan in much smaller text then followed up with a larger text of the same color as the brand name with the business owners’ names. Another annoyance of the slogan is the use of the three “…” at the end of the slogan. It should have just ended with a period (if that was even needed), The slogan could have possibly (conjecture on my part) used a bit more brainstorming to really put forth what the business is offering to the market/ buyer as I don’t know if they are actors or costumers. As for all the info at the bottom, they should have stuck with one web address and provided the other contacts through that web page and left the contact number with it on the business card.
