Project Nimco “made4you”:
Corporate Information 1. The Brand: Nimco is an existing company that has been in the market for over 100 years. In what it’s related to Fits All, Nimco commercializes orthopaedic and personalized shoes that are manufactured by Fits-All. Nimco’s main markets are Central and Northern Europe but the brand acts worldwide and the branding must express that. 2. Fits-All is a young dynamic industry that was founded in 1999 and it is the supplier for Nimco’s commercial project. 3. In 2010, a big change has happened in which the two companies have merged and now is their wish to make the brand Fits-All disappear and start together a new one : Nimco – Made4You 4. Nimco Made4You will trade orthopaedic solutions through professional partners (B2B), like orthopaedic shoe stores, hospital, clinics, patients associations, etc. 5. Web sites: www.nimcolab.com
www.fits-all.pt
About the project We wish to have a price proposal for the development of the brand and its main communication pieces, as a first step. 1. Branding Strategy together with us Garra must develop a concept, a market approach and application of the Brand and in the several supports. Global branding Design (concepts, imagery, colors, etc.) 2. LOGO Design Objectives: we wish to have a logo proposal. For this we will supply you with Nimco’s actual logo. 1.1 Refresh Nimco’s logo in which we wish to keep the lettering and the oval shape. 1.2 Emphasize the start of a new era for both brands, but without abandoning Nimco’s brand goodwill – the new logo must benefit from the solidity of Nimco and at the same time showing its new and renewed personality, expressing the modernity of this future oriented project. 1.3 Targets: actual and future clients described above. 1.4 Markets: global market, starting with Europe 1.5 Objections: radical changes in the Nimco logo or styling