HR Social Initiatives
SPREADING AWARENESS
Henry David Thoreau, the famous American essayist and historian had once said, “Goodness is the only investment that never fails”. At Landmark Group, while fashioning a strong business has been the top goal, our priority alongside has always been to create a better world.
Keeping in sync with this quest, three initiatives in the fields of health and education were started under the aegis of the Landmark Group.
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HR
SPREADING AWARENESS ABOUT DIABETES A special social initiative in the health sector spearheaded by the group was ‘Life Ahead’, a program with an objective to encourage women dwellers in slums to inculcate healthy living practices leading to a fit lifestyle for themselves and their families. Implemented in a cluster-approach, the program included blood sugar tests for those prone to high sugar. The need for the same was underlined to the women by specialised trainers. Programmes were held to empower women with knowledge and know-how about dealing with diabetes. Keeping in mind the mix of people, training sessions were conducted in Kannada, Tamil and Hindi languages. The program enables the beneficiaries to become ‘Health Champions’ in their communities, incentivising them to work more to spread awareness. In the current year alone, capacity-building sessions have been completed for 4,387 women.