International Marketing Newsletter
Summer Send-off 2015
Goodbye Summer A l t h o u g h i t ’s a l w a y s s u m m e r i n s o m e p l a c e s , w e a r e s a y i n g g o o d b y e t o t h e s e a s o n u p n o r t h and saying hello to fall, which is bringing us fresh winter product into the shops.
I leave
y o u w i t h t h e l a s t n e w s l e t t e r o f s u m m e r, t h a t i n c l u d e s s o m e h u g e a t h l e t e v i c t o r i e s ( M i c k is #1 in the world again), and some product placement that will carry us into next spring w h e r e t h e X P l i n e a n d t h e N F X 2 m o t o g o g g l e s a r e p i c k i n g u p m o m e n t u m . To b i a ’s i n t e r v i e w about the brand is
definitely notable (next page), and the Dragon party pics are fun too!
Make sure you spend some time to take it all in.
Enjoy! Get Social with these main pages and make sure to stay up-to-date on your own Dragon social media channels!! h t t p : // w w w. d r a g o n a l l i a n c e . c o m h t t p : // v i m e o . c o m /d r a g o n a l l i a n c e h t t p s : // w w w. f a c e b o o k . c o m / D r a g o n A l l i a n c e h t t p : // i n s t a g r a m . c o m /d r a g o n a l l i a n c e
Summer Send-off 2015
Dragon International: Happenings
D i r e c t o r o f P r o d u c t , M i k e To b i a - O n b r a n d h i s t o r y, p r o d u c t f e a t u r e r s , a n d n e w r e l e a s e s f o r Dragon.
Ve r y c o o l t o s e e o n e o f o u r o w n u p
c l os e a n d p e r s o n a l o n Tra n swo r l d B u s i n e ss . Informing the masses about all the cool things we are doing here at Dragon! Click to View Summer Send-off 2015
Dragon International: Happenings Dragon’s 2nd Annual Open House Party The Dragon dream team was in the house for this 2nd annual event! O w e n , A c e , R o b , M i c k , Ta y l o r, t h e s n o w team and the moto guys all came out to hang at HQ to enjoy some good food, vibes, and music.
We h a d a
great turnout and all of the Dragon employees, reps and accounts had a chance to get up close and personal with everyone who collectively makes ( F r o m L - R , R o b M a c h a d o , M i c k F a n n i n g , Ta y l o r C l a r k , O w e n W r i g h t , W i l l H o w a r d C E O , Ta y l o r K n o x , Ace Buchan & Ace’s daughter Ruby)
our brand a success.
Summer Send-off 2015
Dragon International: Global Surf
O we n Wr i g h t - T h row b a c k to J u n e when Owen scored 2 perfect 10’s at the Fiji Pro.
Him and Mick are
dominating for Dragon! Click to view
M i c k W i n s H i s Wa y t o # 1 i n t h e Wo r l d - A t t h i s y e a r ’ s H u r l ey P ro at Lowe r s Tre st l e s , CA [ S e pt . 9 - 2 0 ] M i c k took the win to raise from 2nd in the world rankings to 1st in the world by knocking out heat competitor Adriano De Souza.
Mick has a solid chance at taking
h i s 4 t h w o r l d t i t l e i f a l l a l i g n s c o m e D e c e m b e r.
We
are all routing for him and digging the Dragon
Seth Moniz - Dragon
support seeing Mick sporting the Marquis Matte
Hawaii team rider Wins the
Magnet Grey on the podium.
National Title at the US Open this p a s t J u l y. Click to View Summer Send-off 2015
Dragon International: Global Snow
High Cascade Sessions - Dragon team riders at Mt. Hood put their best park riding forward this s u m m e r. Winter Down Under - While we were soaking up the sun, Australia was g e a r i n g u p f o r t h e i r # We A r e F r a m e less sessions , bringing us some great footage and making us pray for snow up in the northern half of the globe. Click to View
We A r e T h e C o t e r i e Te a s e r - D r a g o n t e a m s k i i e r s N i c ky Ke e fe r & J o n a h Wi l l i a m s f i l m e d a creative ski journey around the world, full v e r s i o n h i t s i n O c t o b e r. Click to View
Summer Send-off 2015
Dragon International: Global Moto
NFX2 - Check out the newest moto v i d e o f e a t u r i n g S w i f t l o c k Te c h n o l o g y on the NFX2.
Our most technically
a d v a n c e d m o t o g o g g l e e v e r. Click to View
N a t e Ad a m s G o l d a t X- G a m e s - N a t e took the gold in Austin this June in the Moto X Speed & Style finals. Click to View
Jason Anderson @ Muddy Creek Gets his 4th podium win this Moto season. Click to View
Summer Send-off 2015
Dragon International: G l o b a l Wa k e
C o r y Te u n i s s e n C l a i m s V i c t o y - J u n e 13, Cory took home the win at the Nautique Pro Am. Click to View
J D We b b i n A l S u r, C h i a p a s - C h e c k o u t t h i s n e w e d i t b y T r e v e r M a u r, a s o u r man JD and some teammates cruise Chiapas in Mexico. Click to View
Summer Send-off 2015
Dragon International: Instagram
@dragonalliance
@dragonausnz
@dragoneurope
@dragon_br
@dragonallianceperu
@dragonalliancecolombia
Summer Send-off 2015
Canada
Dragon International: Canada
Te a s e r - F e a t u r i n g B e a u a n d T r e v a n o f D ra g o n Ca n a d a , p ost i n g to Tra n swo r l d a n d K i n g S n o w i n O c t o b e r. Click to View
E m p i re Tr u c k , Q u e b e c - T h e t r u c k i s outfitted and ready to crusie Canada with Dragon
team rider Dillon Ojo on the side
(his picture, not him physically although he did get a chance to check it out in person), and a huge NFX2 callout for this winter season.
Artwork courtesy of Dragon Art
dept. making cool concepts come alive!
B r o d e y Wo l f e - R e p r e s e n t i n g D r a g o n for Ontario, he takes a trip out of his home town and documents a nice little read for you to check out.
Click Here
Summer Send-off 2015
Dragon International: Canada Moto
C h e c k o u t a f e w n e w e d i t s f r o m o u r M o t o Te a m u p i n C a n a d a - C l i c k I m a g e s A b o v e
Summer Send-off 2015
Europe
Dragon International: Germany
Mode Lassige Optik DS2 Hawaii Grey & Mansfield Matte Black Sky Blue Ion
Prestige Magazine H20 Collection
Bergstolz The Jam Matte Clear & NFX Moto Frenzy
R u n n e r s Wo r l d EnduroX
Saz Outdoor XP Collection
Rush 4 MountaineerX
Vu e M a g a z i n e DS1 Matte Clear Blue Ion
Summer Send-off 2015
Dragon International: Germany
Shape Magazine E n d u ro X Tra n s i t i o n s
Dmax Magazine Status Matte Silver Blue Ion
Jute Magazine Passport Matte Black (they’re in there, I promise!!)
Summer Send-off 2015
Dragon International: Germany
Super SUP Places Wa t e r m a n X
Redbull NFX2 Danny Davis & X 1 s Tra n s i t i o n s
D r. L i m a O n l i n e M r. B l o n d e G r e y Matter
Fashion Victress Carry On Matte Black Purple Ion
Summer Send-off 2015
Japan
Dragon International: Japan
Freerun Magazine Lil’D Akhult / Ionized
JSBA Snowboard Brands Catalog M a r q u i s M a t t e To r t / G r e e n Summer Send-off 2015
Dragon International: Japan
Tra n swo r l d J a p a n A little snowboarding lesson fe at u r i n g t h e A PX N avy B l u e I o n
Summer Send-off 2015
Latin America
Dragon International: Brazil
Brazil Social Media - This year Brazil has expanded their social media reach.
For July and August, they received 23,663 views on Facebook
and on Instagram they received over 10,000 likes this period. Click here to check out the activity
Summer Send-off 2015
Dragon International: Mexico
N a t i o n a l G a m e s , M e x i c o C i t y, J u l y 2 0 1 5 - D r a g o n M e x i c o w a s a n official sponsor of the event.
Good to see these guys in the city
spreading the Dragon love.
Summer Send-off 2015
Share your Dragon news, social media posts, and events. Email me: jamie.shohat@dragonalliance.com
Ciao, Jamie
Summer Send-off 2015