october
Hi Everyone!
As we slowly start dipping our toes into the winter season
there are a few main highlights in this month’s newsletter worth pointing out.
First off, #WEAREFRAMELESS tour has launched and is already prov-
ing to be a successful campaign this early in the game. p l a c e m e n t i s s t i l l b u i l d i n g a n d g e t t i n g s t r o n g e r.
Next, product
Just look at the place-
m e n t w e g o t u p f r o n t a n d c e n t e r i n t h e Wo r l d S e r i e s o f B a s e b a l l , a n d o n our worldclass athletes around the globe.
And last but not least, we
have some fun footage from the sur f and the slopes worth checking out. Enjoy!!
dragon intl
product placement ADVANCED PROJECTS X // NIKE GRUNGE COLLAB - worn by the Boston Redsox baseball team during their victory celebrtion after winning the 2013 World Series of Baseball! The ultimate champagne shields...
dragon intl
happenings #WEAREFRAMELESS October marked the launch of the #WEAREFRAMELESS campaign.
“Drag-
on’s infinity lens technology cuts through the propaganda and allows us to see what really matters; that we are not bound by traditional frames of m i n d . # We A r e F r a m e l e s s ” T h i s i s t h e p h i losophy behind the campaign.
There
are 8 chances to win the current contest running on Dragon’s Instagram feed now through Jan 31, 2014.
This contest
is the first of many events and contests that will be launched within the framework of this campaign. CLICK HERE for full press release
dragon intl
snow
Forest Bailey Transword Business - Click to view
Gigi Ruf Snowboard Magazine
dragon intl
@dragonalliance
@dragonsthpac
@drgoneurope
@dragonallianceperu
@dragonalliancemx
australia
happenings WILD WEST Summer Launch Party While we are eagerly awaiting some heavy snow going into the Winter season, Dragon Australia is launching into summer down under with this Surf Retail industry bash! CLICK HERE to view more from their party
australia
product placement
FREERIDER MX
WOMEN’S FITNESS
JET PILOT MX AD
Mansfield Black/White
Rogue Onboard Dap/Pink Ion
Fame Palm Springs Pool
australia
sur f coverage
SHANE DORIAN
MICK FANNING
DYLAN LONGBOTTOM
Stab Mag Cover
Surfing Life
Stab Mag
SHANE DORIAN
MICK FANNING
ACE BUCHAN
Stab Mag
Surfing Life
Surfing Life
australia
sur f coverage
SHANE DORIAN Tracks Mag, main story fom his recent WA adventure
LUKE HYND
MIKALA JONES
CORTNEY BROWN
Surfing Life New Zealand
Surfing Life
Tracks Mag
travel story
canada
product placement
SBC Women’s Annual
The Boardroom, Vancouver B.C.
(Left to right) D2 Jet Gold/Ion, APXs Pop
This is the second year in a row they
Purple/Blue Ion, Rogue Water Color/Blue
have made a 3-D larger than life Dragon
Steel
window.
canada
snow
TJ Schiller
Zac Hale
Wolle Nyvelt
SBC Skier Mag, Issue
SBC Issue 22.2
SBC Issue 22.2
Wolle Nyvelt
TJ SCHILLER
Spencer Obrien
SBC Issue 22.2
SBC Resort Guide
SBC Womem’s Annual
canada
snow
Andrew Burns, Full Part Click to View - Dragon Canada’s own Andrew Burns in his latest edit.
europe
THE REASON
product placement
//
NIKE COLLAB Halldor Ad //
triple page gatefold inside the cover
CLICK TO VIEW
austria
happenings
Kaunertal and Hintertux Opening Day // the Dragon Germany team gave out almost 100 pairs of Dragon goggles.
Dragon Teamrider Vera Janssen (far
left), and Wolle Nyvelt (bottom right), came out for this opening event.
germany
product placement
L’Offciel Hommes
Shape Onlone
Playboard Mag
APX Inverse/ Jet
APX Nike Grunge Collab
APX Camo/ Red Ion
Polarized
germany
product placement
Pleasure Mag
Pleasure Mag
Pleasure Mag
APXs Nike Anthracite
APX Nike Collab
APXs Nike Anthracite
Collab
Collab
germany
snow
Lukas Ellensohn
Stefan Vรถgerl
Parkrun in Stubai, Austria
Hintertux Opening
CLICK TO VIEW
CLICK TO VIEW
Lukas Ellensohn
VERA JANSSEN
Season Edit
[MAHFIA TV] Edit
CLICK TO VIEW
CLICK TO VIEW
peru
sur f Surfline.com feature of JUNINHO URCIA and his travels through South America (left) CLICK TO VIEW
(RIGHT) IMAGES FROM JUNINHO in Brazil when he made the TOP 10 of the ASP World Junior Championship
russia
wake
ROMAN OVODOV, Dragon Russia wakeboarder, passes the 2014 Summer Olympic Tortch.
Sweet opportunity for a Dragon Teamrid-
er, plus an honor for the Russian team! CLICK TO VIEW
Ciao for now
Jamie.Shohat@dragonalliance.com