September Marketing Update

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september Dragon exposure and product placement around the world was huge f o r D r a g o n i n S e p t e m b e r a s y o u w i l s e e f l i p p i n g t h r o u g h t h i s n e w s l e t t e r. W e b e g a n w i t h A c e B u c h a n ’ s b i g w i n i n Ta h i t i a t t h e e n d o f A u g u s t , f o l lowed that up with a killer partnership with Hurley at the Hurley Pro, and now I’ve dropped a page of Oct sneak preview of Mick taking the win in France.

And that’s just the sur fing side of things!

Product is strong

a s w e l l , a n d w e a r e q u i c l y a p p r o a c h i n g W i n t e r, e a g e r l y a w a i t i n g s o m e northern-hemi product placement out on the slopes.

Check out the

b u y e r ’ s g u i d e p l a c e m e n t w e h a v e r e c e i v e d t h u s f a r, g e t t i n g e v e r y o n e psyched for winter! This was just a little recap of some things you will find in this month’s n e w s l e t t e r. . . s t a y t u n e d f o r m o r e a t t h e e n d o f t h e m o n t h !


dragon intl

happenings Dragon x Hurley Pro Dragon teamed up with Hurley in September as the oficial eyewear sponsor of the Hurley Pro, held at Lower Trestles. Dragon also gave back to the community by producing hundreds of goodie bags for the local kids that came out to support the contest. Last but not least, a “Miss Mansfield Party� was held in conjunction to the Hurley pro where Dragon Pros, Rob Machado, Ace Buchan, and Mick Fanning all came out to hang with the Dragon HQ and guests. CLICK THE PICS TO VIEW MORE


dragon intl

sur f

Mick Fanning Wins Quik Pro France, Oct 4th, 2013 All media outlets are reporting Mick’s win at the Quik Pro last week. wearing The Mansfield (top left), and huge exposure for Dragon.

This is a huge win for Mick,

We ’ r e s u p e r s t o k e d o n t h i s w i n

a s i t a d v a n c e s M i c k t o t h e t o p o f t h e r a n k i n g s i n t h e W C T. C L I C K O N T H E I M A G E S T O R E A D M O R E


dragon intl

@dragonalliance

@dragonsthpac

instagram

@drgoneurope

@dragonallianceperu

@dragonalliancemx


australia

happenings

Dragon Big Air After Party, Falls Creek Ski Resort, Victoria - Dragon Oz knows how to throw a party!

This is the 3rd year in a row Dragon has had a successful

turnout both at the contest and afterparty alike.

CLICK TO VIEW


australia

product placement

Famous Mag

ASB Buyers Guide

Wo m e n ’ s D a y

APX Glacier Glass

B l o c k O u t Te e

R e g a l M i n t Ta n g o

Pip Edwards Aussie Style Icon

Cooper’s Sur f Staff Picks They instagrammed their favorite shades

Saturday Disney Popular Kid’s Show Host


canada

Cover Product Placement

A P X , Te a m S t i c k e r s NFX Replacement Lens

product placement

King Snow Issue 1.5

NFX Solid Navy / Blue Steel

Beau Bishop


canada

sur f Logan Landry, Dragon Canada, is featuresd in SBC Sur f, as well as Easternsur f.com, where you can view the creative photo journalistic slideshow of Logan’s trip to Peru. CLICK HERE TO VIEW

SBC SURF ISSUE 7.2 Logan Landry

Easternsur f.com Logan Landry


canada

wake

sbcwakeboard.com - Rip Curl Judgement

sbcwakeboard.com - Rip Curl Judgement

B e n L e c l a i r, 1 s t P l a c e - C L I C K T O WAT C H

C h r i s t i a n P r i m r o s e , 3 r d P l a c e - C L I C K T O WAT C H


europe

Onboard Buyers Guide NFX / Jet Red Ion Grunge Collab

//

//

product placement

NFX / Jet Green Ion

Advanced Projects X / Nike

Onboard Issue 139

//

NFX / Jet Red Ion


france product placement

B i e n Vu O p t i c a l M a g

Remix

Kit

Owen Wright / Red Ion

Jet Red / Red Ion P2


germany

product placement

MDX // Elevate / Clear AFT


germany

snow

R o b e r Wa l l n e r

Christoph Schwarz

D r a g o n G e r m a n y Te a m R i d e r E d i t

D r a g o n G e r m a n y Te a m R i d e r E d i t

To b i a s S t r a u s s


mexico

sur f

Vice Magazine Online Carlos Nogales Coco - Dragon Mexico’s main athlete and brand ambassador in Mexico, introduces us to his favorite breaks and big wave riding experience. C L I C K H E R E T O WAT C H - “ S u r f E n L a s O l a s G r a n d e ”


peru

mtb

Sebasian Alfaro Downhill Ambassador to Dragon ¨ It is amazing ride “Whistler Bike Park”, has so far been an amazing experience, you meet professional riders at all times and learned enough of each. Canada has been an amazing experience, I could say that was my first downhill racing worldwide. Getting better and bett e r, I ’ m s u r e n e x t y e a r w i l l g i v e better results. ¨ said Sebastian Alfaro our outstanding representative. CLICK IMAGES TO VIEW


russia

snow

Dragon Russia Snow Clips Check out the Russian Freeski team videos, epic trailers and a preview of Earthshine (left), showing at the RussianFilm Festival t h i s y e a r.

CLICK IMAGES TO VIEW


russia

wake

Alliancewake.com Moscow Cable Open 2013 - Dragon Russia was a major sponsor of this event. edit they put together after last month’s open.

CLICK TO VIEW

Check out the


uk

mtb

Manon Carpenter F i n i s h e d 3 r d P l a c e O v e r a l l a t t h e Wo r l d Championships (above) Marc Beaumont NFX Placemen Redbull.com (left)


until next month...

Ciao Jamie.Shohat@dragnalliance.com


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