Fall Intl Marketing Update

INTL MARKETING Fall 2015 NEWSLETTER

FA L L 2 0 1 5 H e l l o D r a g o n Fa m , As we get ready to embark on this holiday season we have already laid the framework for s o m e s p e c t a c u l a r s e a s o n s e l l i n g t h a t c a n b e s e e n t h r o u g h o u t t h i s n e w s l e t t e r. T h e N F X 2 a n d Swiftlock message spans from Europe to Asia and beyond, and it is great to see most of our key accounts displaying awesome windows and product reviews online and in the magazines.

Last but not least, on teh athlete front, we are in a great waiting game to see if

y o u r 3 x c h a m p i o n M i c k Fa n n i n g w i l l d o i t a g a i n f o r a 4 t h w i n i n H a w a i i .

Stay tuned!

Enjoy!

Get Social with these main pages and make sure to stay up-to-date on your own Dragon social media channels!!

Email: jamie.shohat@dragonalliance.com with all of you regional PR and latest Dragon news! h t t p : // w w w. d r a g o n a l l i a n c e . c o m h t t p : // v i m e o . c o m /d r a g o n a l l i a n c e h t t p s : // w w w. f a c e b o o k . c o m / D r a g o n A l l i a n c e h t t p : // i n s t a g r a m . c o m /d r a g o n a l l i a n c e FA L L 2 0 1 5

Dragon International: Instagram

@dragonalliance

@dragonausnz

@dragoneurope

@dragon_br

@dragonallianceperu

@dragonalliancecolombia

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Australia

Dragon International: Australia

To r q u a y, V i c t o r i a , O c t . 3 0 , 2 0 1 5 While the rest of us are getting c o l d e r, t h e A U s s i e s a r e j u s t warming up for their summer season, and they have done what they do best: throw a party centered around Dragon branding and NEW product! “With the customary sunset-overthe-ocean setting the scene, Dragon t h i s w e e k v e n t u r e d We s t t o c e l e brate the advent of sunglass season. Held at Beach Bar in Scarborough, the Cheers to Summer Party saw local retailers and industry crew pack into the venue to enjoy the summer-themed festivities. The platters of fresh release sunglasses up for sampling proved a hit, as well a s t h e t ro p i c a l t u n e s p u t o n by DJ Boston Switch - stirring a d-floor frenzy that continued well into the night.�

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Dragon International: Australia

A Dragon Australia Original Coming straight from Dragon Australia’s H Q a n d o u r m a n To m E d g a r, t h i s e d i t features a few of their up-and-coming athletes, Luke Hynd, Alex Dive, and Sean Ke t t l e, “o n a h i t a n d r u n wave m i ss i o n i n New Zealand.”

Click to View Click images on the right - see the full 64 page zine of the NZ surf trip that is full focus on the Dragon athletes.

D e f i n i te l y WO R T H I T !

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Canada

Dragon International: Canada

Turn and Burn Edit British Columbia

Turn and Burn - Part Two

This long anticipated video features 2

If the first left you wanting more, here

top Dragon Canadian riders shredding

it is!

the backcountry in our latest frames.

Click to View

Episode 2!

Click to View

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Europe

Dragon International: Germany

Bergstolz

Lustauf Abenteur Le Mile Mag

NFX2 Swiftlock and

The Jam Shawn

Goggle editorial

Wa t s o n H 2 0

Fame Gery Matter (right)

Suddeutsche Zeitun Goodtimes Mag FB

Puls Playground Blog

NFX2 Danny Davis

NFXs Brine Heather

MountaineerX Matte Blk Super Silver

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Dragon International: Germany

Pleasure Mag Online

Twoleftfeet.com

X2 Gigi Signature

NFX2 Product Review

Goodtimes Mag Online

Snowboarder MBM Online

F r e s h FA 1 5 c o n t e n t

NX2 Danny Davis, X2 Gigi,

& NFX2 placement

X2 Inverse product review

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Dragon International: Sweden

Scandinavian Snowmobile Mag

The Beginnings

Full spread and in-depth review of

Dragon Sweden’s first project

o u r N F X s Tra n s i t i o n s g o g g l e a n d l e n s

and documentary hitting the

t e c h n o l o g y.

scene Dec. 10 Click to View Preview FA L L 2 0 1 5

Japan

Dragon International: Japan

Pickup Magazine 3 full spreads featuring our goggles.

Styles include NFX jet blue ion, NFX2 inverse red ion, NFX2 Danny Davis Signature, and a pair of Jam Matte H20 plasma ion.

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Dragon International: Japan

Kiroro Resort Window Display L o c a l D r a g o n P r o a n d A r t i s t Yo s u k e M i n o w i t h Dragon Japan, created this window display for Hokkaido: one of the most popular resorts in Japan, and Dragon is front and center!

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Dragon International: Japan

Snow Angel Magazine

Pickup Magazine

Te a m R i d e r ’ s S a t s u k i S a t o l e f t a n d Ay a S a t o

NFX2 Danny Davis

in their Dragon Goggles

Signature Series

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Dragon International: Japan Ay a S a t o 6-page article how-to clinic with t h i s D r a g o n Te a m rider wearing her D1 goggles.

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Latin America

Dragon International: Argentina

D ra g o n A m b a ss a d o r DJ M a x i Tr u ss o Check out these two youtube videos that have more than 6 MILLION VIEWS and also made i t o n M T V.

D ra g o n A PX g o g g l e s a n d s o m e s h a d e s a re wo r n i n t h e v i d e o s g i v i n g u s s o m e

serious brand exposure!

Click Images Above to View

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Dragon International: Brazil

Hyde Launch Event with Alejo Muniz S u r f Tr i p Sto re B ra z i l h oste d t h i s unveiling of our NEW Hyde frames featured in our new ad campaign with Alejo.

There was time for autographs,

photo ops, and a surf video viewing, all helping to make this marketing initiative a success!

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Dragon International: Brazil

Press Day in Brazil This press day drew a croud of 58 journalists to the showroom as Marchon Brazil unveiled the XP Collection, as well as presenting the H20 collection in detail, followed by all of the Dragon styles.

Once again

the floatable skus really grabbed everyone’s attention.

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Dragon International: Mexico

Tro p hy Tr u c k C h a m p i o n s h i p Wi n Yo u n g g u n A p d a l y L o p e z o f Te c a t e , M e x i c o , s p o n s o r e d b y D r a g o n M e x i c o , t o o k t h e t o p w i n at t h e Tro p hy Tr u c h C h a m p i o n s h i p s !

This was the first win for them in 48 years, huge!

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Share your Dragon news, social media posts, and events.

Email me: jamie.shohat@dragonalliance.com

Ciao, Jamie

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