INTL MARKETING Fall 2015 NEWSLETTER
FA L L 2 0 1 5 H e l l o D r a g o n Fa m , As we get ready to embark on this holiday season we have already laid the framework for s o m e s p e c t a c u l a r s e a s o n s e l l i n g t h a t c a n b e s e e n t h r o u g h o u t t h i s n e w s l e t t e r. T h e N F X 2 a n d Swiftlock message spans from Europe to Asia and beyond, and it is great to see most of our key accounts displaying awesome windows and product reviews online and in the magazines.
Last but not least, on teh athlete front, we are in a great waiting game to see if
y o u r 3 x c h a m p i o n M i c k Fa n n i n g w i l l d o i t a g a i n f o r a 4 t h w i n i n H a w a i i .
Stay tuned!
Enjoy! Get Social with these main pages and make sure to stay up-to-date on your own Dragon social media channels!! Email: jamie.shohat@dragonalliance.com with all of you regional PR and latest Dragon news! h t t p : // w w w. d r a g o n a l l i a n c e . c o m h t t p : // v i m e o . c o m /d r a g o n a l l i a n c e h t t p s : // w w w. f a c e b o o k . c o m / D r a g o n A l l i a n c e h t t p : // i n s t a g r a m . c o m /d r a g o n a l l i a n c e FA L L 2 0 1 5
Dragon International: Instagram
@dragonalliance
@dragonausnz
@dragoneurope
@dragon_br
@dragonallianceperu
@dragonalliancecolombia
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Australia
Dragon International: Australia
To r q u a y, V i c t o r i a , O c t . 3 0 , 2 0 1 5 While the rest of us are getting c o l d e r, t h e A U s s i e s a r e j u s t warming up for their summer season, and they have done what they do best: throw a party centered around Dragon branding and NEW product! “With the customary sunset-overthe-ocean setting the scene, Dragon t h i s w e e k v e n t u r e d We s t t o c e l e brate the advent of sunglass season. Held at Beach Bar in Scarborough, the Cheers to Summer Party saw local retailers and industry crew pack into the venue to enjoy the summer-themed festivities. The platters of fresh release sunglasses up for sampling proved a hit, as well a s t h e t ro p i c a l t u n e s p u t o n by DJ Boston Switch - stirring a d-floor frenzy that continued well into the night.� Click to View more Pics FA L L 2 0 1 5
Dragon International: Australia
A Dragon Australia Original Coming straight from Dragon Australia’s H Q a n d o u r m a n To m E d g a r, t h i s e d i t features a few of their up-and-coming athletes, Luke Hynd, Alex Dive, and Sean Ke t t l e, “o n a h i t a n d r u n wave m i ss i o n i n New Zealand.” Click to View Click images on the right - see the full 64 page zine of the NZ surf trip that is full focus on the Dragon athletes. D e f i n i te l y WO R T H I T ! FA L L 2 0 1 5
Canada
Dragon International: Canada
Turn and Burn Edit British Columbia
Turn and Burn - Part Two
This long anticipated video features 2
If the first left you wanting more, here
top Dragon Canadian riders shredding
it is!
the backcountry in our latest frames.
Click to View
Episode 2!
Click to View
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Europe
Dragon International: Germany
Bergstolz
Lustauf Abenteur Le Mile Mag
NFX2 Swiftlock and
The Jam Shawn
Goggle editorial
Wa t s o n H 2 0
Fame Gery Matter (right)
Suddeutsche Zeitun Goodtimes Mag FB
Puls Playground Blog
NFX2 Danny Davis
NFXs Brine Heather
MountaineerX Matte Blk Super Silver
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Dragon International: Germany
Pleasure Mag Online
Twoleftfeet.com
X2 Gigi Signature
NFX2 Product Review
Goodtimes Mag Online
Snowboarder MBM Online
F r e s h FA 1 5 c o n t e n t
NX2 Danny Davis, X2 Gigi,
& NFX2 placement
X2 Inverse product review
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Dragon International: Sweden
Scandinavian Snowmobile Mag
The Beginnings
Full spread and in-depth review of
Dragon Sweden’s first project
o u r N F X s Tra n s i t i o n s g o g g l e a n d l e n s
and documentary hitting the
t e c h n o l o g y.
scene Dec. 10 Click to View Preview FA L L 2 0 1 5
Japan
Dragon International: Japan
Pickup Magazine 3 full spreads featuring our goggles. Styles include NFX jet blue ion, NFX2 inverse red ion, NFX2 Danny Davis Signature, and a pair of Jam Matte H20 plasma ion.
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Dragon International: Japan
Kiroro Resort Window Display L o c a l D r a g o n P r o a n d A r t i s t Yo s u k e M i n o w i t h Dragon Japan, created this window display for Hokkaido: one of the most popular resorts in Japan, and Dragon is front and center!
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Dragon International: Japan
Snow Angel Magazine
Pickup Magazine
Te a m R i d e r ’ s S a t s u k i S a t o l e f t a n d Ay a S a t o
NFX2 Danny Davis
in their Dragon Goggles
Signature Series
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Dragon International: Japan Ay a S a t o 6-page article how-to clinic with t h i s D r a g o n Te a m rider wearing her D1 goggles.
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Latin America
Dragon International: Argentina
D ra g o n A m b a ss a d o r DJ M a x i Tr u ss o Check out these two youtube videos that have more than 6 MILLION VIEWS and also made i t o n M T V.
D ra g o n A PX g o g g l e s a n d s o m e s h a d e s a re wo r n i n t h e v i d e o s g i v i n g u s s o m e
serious brand exposure! Click Images Above to View
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Dragon International: Brazil
Hyde Launch Event with Alejo Muniz S u r f Tr i p Sto re B ra z i l h oste d t h i s unveiling of our NEW Hyde frames featured in our new ad campaign with Alejo.
There was time for autographs,
photo ops, and a surf video viewing, all helping to make this marketing initiative a success!
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Dragon International: Brazil
Press Day in Brazil This press day drew a croud of 58 journalists to the showroom as Marchon Brazil unveiled the XP Collection, as well as presenting the H20 collection in detail, followed by all of the Dragon styles.
Once again
the floatable skus really grabbed everyone’s attention.
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Dragon International: Mexico
Tro p hy Tr u c k C h a m p i o n s h i p Wi n Yo u n g g u n A p d a l y L o p e z o f Te c a t e , M e x i c o , s p o n s o r e d b y D r a g o n M e x i c o , t o o k t h e t o p w i n at t h e Tro p hy Tr u c h C h a m p i o n s h i p s !
This was the first win for them in 48 years, huge!
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Share your Dragon news, social media posts, and events. Email me: jamie.shohat@dragonalliance.com
Ciao, Jamie
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