JULY 2013
July
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J u l y i s fl yi ng b y, b u t l ets n ot wish away the sum m er just yet... there are a l ot of ex ci ti ng thi ng s g oi ng o n i n t he w orl d of D ra g on ! Team r ider s are still com ing out on top at ev ents l i k e X Gam es , Red b ul l X F i g h t e r s , an d the IS A Worl d Cham pionships, plus par ites and conte s ts to cel eb r ate ev er y thi ng D r ag on a re h a pp en i ng no w, i nc l ud ing the final voting for the M iss M ansfiel d S earch. C l i ck on the l i nk s and ...
...Enjoy
Dragon x Marchon Monte Carlo & Berlin E a r l i e r t h i s m o n t h t h e D r a g o n I n t e r n a t i o n a l Te a m a t t e n d e d F a s h i o n W e e k i n M o n t e C a r l o , a n d h e l d m e e t i n g s i n B e rlin to premire the NEW Fall 2013/14 Sunwear Collection. Dragon Intl meetings were successful is getting the brand message across and we are confident that Dragon will continue to rise to the top of the marketplace in 2014.
JULY MARKETING UPDATE
Chronology of the Surfer Sunnies HUCK Magzine in UK partnered up with Dragon to create this h u m o r o u s a r t i c l e o n t h e “ E v o l u t i o n o f t h e S u r f e r, ” D r a g o n ’s B o x , R e v e r b , a n d f i n a l l y t o d a y ’s M a n s f i e l d a r e f e a t u r e d . JULY MARKETING UPDATE
The Jam Shawn Watson H20 S a n D i e g o M a g a z i n e - F l o a t a b l e s F e a t u r e d o n t h e c o v e r, A w e s o m e p l a c e m e n t i n D r a g o n H Q ’s h o m e t o w n ! C l i c k t o V i e w JULY MARKETING UPDATE
Dragon’s Search for Miss Mansfield Inspired by the success of Dragon Australia, the Miss Mansfield contest is spreading Int e r n a t i o n a l l y. T h i s c u r r e n t c o n t e s t h a s b e e n creating a lot of buzz for Dragon, receiving over 2,200 submissions of beautiful-beachy ladies hoping they will be chosen to receive a spread in Surfer Mag for Dragon and become our latest brand ambassador! Click H e r e To Vo t e
JULY MARKETING UPDATE
Dragon Groms take over the NSSA Nationals Championship D r a g o n G r o m s , S e t h M o n i z , Ta y l o r C l a r k e ( C h a m p i o n ) , a n d J a k e M a r s h a l l t o o k over the podium this month in the NSSA Championship. This month was huge for the groms. Stay tuned the next couple of months as our pros battle it out a t t h e U S O p e n o f S u r f i n g a n d t h e H u r l e y P r o i n Tr e s t l e s . C l i c k t h e P h o t o s t o View!! JULY MARKETING UPDATE
Dragon “One Session” Series A few months ago Dragon teamed up with Surfline to product the “One Session” Series exclusively for Dragon. Check out the latest M i c k F a n n i n g e d i t , f o l l o w e d b y R e e f ’s a n d E v a n ’s ! C l i c k o n t h e V i d e o I m a g e s t o W a t c h ! !
JULY MARKETING UPDATE
Libor Podmol - 1st Place in Munich Te a m R i d e r L i b o r P o d m o l received the Gold Metal for his Moto X step-up at X Games Munich C l i c k t o Wa t c h
Nate Adams - 3rd Place Nate won this 3rd place metal for Speed and Style at the Munich X Games, with more X Game action coming up in Los Angeles t h e D r a g o n Te a m h a s m o r e opportunities to place! C l i c k t o Wa t c h
JULY MARKETING UPDATE
Shawn Watson- Life is Good
JD Webb- Redbull Wake Open
C l i c k h e r e t o v i e w S h a w n W a t s o n ’s n e w v i d e o s h o o t , f e a t u r i n g S h a w n ’s e n t o u r a g e o f h o t l a d i e s helping him prep to go ride. Never a dull moment.
Webb placed 3rd overall, and represented Dragon too the fullest, wearing his Jams throughout the competition and getting international coverage for the brand. Click to View JULY MARKETING UPDATE
Instagram -
@dragonalliance
@dragonsthpac
@dragoneurope
@dragonallianceperu
JULY MARKETING UPDATE
Jetstar Magazine
Men’s Style
Sunday Style
APX Powder Blue Steel
R o g u e L i q u i d Ta n g e r i n e
Owen Wright Signature Jam
ANZ Snowboarding
Stab
Stab
NFX Jet Red Ion
R e g a l M i n t Ta n g o
Mansfield Black White JULY MARKETING UPDATE
Welcome Winter Party The Welcome W inter Party has become an annual tradition down u n d e r. H e l d i n A u c k land, New Zealand, this Dragon sponsored event helps launch the Southern Hemisphere into the season, and retailers from all around attend, warming up to the winter with drinks and lots of laughs - Click on the pics to see more!
JULY MARKETING UPDATE
Jacob WIlcox / Luke Hynd / Sean Kettle At the ISA World Championships in Nicaragua this month, Jacob W ilcox of Oz walked away with the U14 World Championship T itle, with Luke and Sean both delivering impressive performances representing Australia and Dragon! Click to view more
JULY MARKETING UPDATE
Tom Pelley A u s s i e L o c a l R i d e r, To m P e l l e y l a n d e d h i s f i r s t e v e r c o v e r a n d f e a t u r e - M i n n e s o t a ’s u r b a n r a i l s c e n e
Dane Tiene
Nic Harvey
Cohen Davies
ANZ Snowboarding
ANZ Snowboarding
ANZ Snowboarding
JULY MARKETING UPDATE
Josh Green
Emma Mcferran
Brad Smith
Tr a n s m o t o
Freerider MX
Freerider
Clinton Moore
Clinton Moore
Clinton Moore
Redbull X Fighters
Redbull X Fighters
X Games
JULY MARKETING UPDATE
Logan Landry Click here to view a new clip of Logan L a n d r y, D r a g o n Te a m R i d e r, k n o w n f o r his cold water surfing.
JULY MARKETING UPDATE
Wavelength Magazine, UK
Pleasure Magazine, Germany
Dragon Sunnies full-page feature
Shade Special - Click to View
JULY MARKETING UPDATE
Mind Games Teaser Dragon Sponsored video featuring the UK team Click to View
Sophie’s Go Big or Go Home
Gigi Ruf, Spring Break
Sophie is a well known Dragon Ambassador in E u r o p e , C l i c k t o V i e w D r a g o n Te a m R i d e r W i l l Smith among others, with quirky commentary from Sophie
Gigi Ruf met up with the UK team at Spring Break! Click to View JULY MARKETING UPDATE
Dragon Sweden
Dragon Germany
NFX Product Placement
NFX Product Placement on Mountain Bike Rider Konrad Porochniak Click to View the Edit
JULY MARKETING UPDATE
Dragon Lebanon in Redbull Drift This event took place in Saudi Arabia and Dragon was there to represent! The Dragon car took part in the Car Park Drift Event, skidding through cones and obstacles around the track. Click to View
JULY MARKETING UPDATE
Taiwan Love’s Dragon! H e r e a r e s o m e p h o t o s f r o m Ta i w a n ’s l a r g e s t s u r f c o m p e t i t i o n . Dragon was showcased heavily at the contest and is building a solid and positive reputation as a sunw e a r b r a n d i n Ta i w a n .
JULY MARKETING UPDATE
Dragon Argentina at Mammoth Mountain Mati, Manu, and the rest of the Dragon Argentina Snow team all traveled up to the northern hemi to ride Mammoth Mt., California - Click here to check out their new edit! JULY MARKETING UPDATE
Ciao for now... ............
Jamie jamie.shohat@dragonalliance.com