AUGUST 2013
August ............
D r a g o n n e ve r mi sses a b ea t, no m atter what season, we are non- st op at contes ts , ev ents , tr ad es how s , a n d a l l arou n d the w orl d s ubm er ged in the culture we represent. N ex t m onth w e are s up er p roud to b e t h e e xc l usi ve e ye w ea r sponsor of the Hur ley Pro, where we hop e to col l ect ev en m ore w i ns for Te a m D r ag on . Ou r ath l ete s are strong, and our product is fresh an d m od er n, and w e hav e l ots of new s t y l e s t o l o o k fo rw a rd to i n the next 6 m onths. Dr agon is surely on i t’s w ay to “ b e the l ead i ng ey ew ear c o m p a ny i n th e yo u th l i fe style m ar ket.” encom passing ever y aspec t of thi s acti v e l i fes ty l e and cul ture.
Enjoy
Dragon International
AUGUST MARKETING UPDATE
Dragon x Hurley Pro Dragon is the official eyewear sponsor of the Hurley Pro, being held in Tr e s t l e s , C a l i f o r n i a t h i s S e p t e m b e r. D r a g o n ’s o w n e l i t e , M i c k F a n n i n g , currently #2 in the world, Ace Buchan and Owen Wright will be among t h e a t h l e t e s c o m p e t i n g o n t h i s W o r l d To u r s t o p . AUGUST MARKETING UPDATE
Ace Wins Billabong Pro
A c e B u c h a n k n o c k e d o u t K e l l y S l a t e r i n t h e 2 0 1 3 B i l l a b o n g P r o Ta h i t i F i n a l s , S u n d a y, August 18th. All surfing media outlets are reporting the win, Ace seemed besides himself in all of his interviews! This is a huge win for Dragon - Click to View AUGUST MARKETING UPDATE
Transworld Snow Gear Guide
Dragon Goggles, X, Xs, and the NEW D1 goggle were all featured in this y e a r ’s g e a r g u i d e Also, we received solid product placement in the new Patagonia ad
AUGUST MARKETING UPDATE
Danny Davis “HOW WE DO” Mountain Dew Commercial - Danny Davis is featured in the D1 Camo Goggles, and w a s 1 o u t o f 3 a t h l e t e s t o t a k e p a r t i n M o u n t a i n D e w ’s “ L i v i n g P o r t r a i t s ” a d c a m p a i g n , w h i c h i s a killer marketing piece for Dragon. Dragon Branding is spread throughout the commercial, as well as an appearance by Luke Mitrani - Click to View
AUGUST MARKETING UPDATE
Davi Millsaps GoPro Commercial - Click to View
Nate Adams X-Games, ESPN - Click to View
Josh Sheehan
Nate Adams
Redbull X-Fighters new video from X-Games Click to VIew
WINS MotoX Speed & Style in Los Angeles X-Games Click to VIew
AUGUST MARKETING UPDATE
Andrew Pastura
JD Webb
Tr a n s w o r l d W a k e b o a r d i n g f e a t u r i n g t h e S h a w n Wa t s o n Jam, the Mansfield and the Owen Wright Remix
Tr a n s w o r l d W a k e b o a r d i n g
AUGUST MARKETING UPDATE
Instagram -
@dragonalliance
@dragonsthpac
@dragoneurope
@dragonallianceperu
AUGUST MARKETING UPDATE
Canada
AUGUST MARKETING UPDATE
Yan Brousseau T i m e b o m b Tr a d i n g ’s p r o f l o w r i d e r, g i v i n g u s s o m e g r e a t D r a g o n placement on the pole website.
AUGUST MARKETING UPDATE
Logan Landry Later Magazine D r a g o n C a n a d a ’s Logan Landry talks about his home town in Nova Scotia, and his crazy travel sories - Click to read the interview
AUGUST MARKETING UPDATE
Snowboard Canada, Glimpse film Teaser T h e D r a g o n C a n a d a Te a m m e m b e r s , B e a u B i s h o p , B r e n d a n K e e n a n , Tr e v a n S a l m o n , a n d A n d r e w B u r n s a r e a l l f e a t u r e d i n S n o w b o a r d C a n a d a ’s n e w f i l m ‘ G l i m p s e ’ o u t t h i s f a l l - c h e c k them wearing the latest goggles in the line, our NFX and D1 Click to View
AUGUST MARKETING UPDATE
Europe
AUGUST MARKETING UPDATE
Jenya Golman D r a g o n R u s s i a Te a m r i d e r ’s n e w e d i t f r o m t h e French Alps - Click to View
Dima Makrushin D r a g o n R u s s i a Te a m r i d e r back from an operation and back on the scene Click to View
Pasha Bekirov Sticker Contest Lucky winners received free sunnies if their name was chosen from a drawing of people who had rad sticker placement
D r a g o n R u s s i a Te a m rider is spending his Summer in Zermatt, Switzerland
AUGUST MARKETING UPDATE
Anton Tkachenko 1 s t p l a c e a t t h e R u s s i a n Wa k e s kate Championship, (top left), Roman Ovodov (mid-right) won 2 n d a t t h e R u s s i a n Wa k e b o a rd Championships - click images to view
Igor Aleksandrov 1st place at the Russian Downhill Cup
AUGUST MARKETING UPDATE
Martine Geijsels Dragon Netherlands Surfer Girl magazine feature about her writing, surfing and travels.
AUGUST MARKETING UPDATE
Dragon Netherlands Wake Team D r a g o n N e t h e r l a n d ’s wake team is having a b u s y S u m m e r, c l i c k images to view videos and images from all of their events including the Dragon Sponsored D o w n u n d e r Wa k e O p e n (top right).
AUGUST MARKETING UPDATE
Luka Melloni D r a g o n S p a i n F r e e s k i Te a m r i d e r, s u m m e r t i m e s e s i s o n - C l i c k t o View
AUGUST MARKETING UPDATE
Katrin Karkhof 3rd Place German Downhill Championships
Libor Podmol MotoX Magazine Won gold at the highjump at XGames, Munich
Team MG, German Moutain Bike Team Sponsored by Dragon
AUGUST MARKETING UPDATE
Jonas Dobenecker & Tobias Dammith
Dominik Preisner
2 n d & 3 rd P l a c e a t t h e Wa k e m a s t e r s Contest in Munich this month.
3 rd P l a c e a t Wa k e m a s t e r s , M u n i c h
Jan Grabski P l a c e d 3 rd a n d 4 t h i n 2 e v e n t s a t t h e G e r m a n Wa k e s k a t e Championships
AUGUST MARKETING UPDATE
Dragon Sweden Extra Evil (Dragon Sweden) obsessed with racing, cars and jetskis done up in awesme Dragon wraps. Click to View
AUGUST MARKETING UPDATE
Latin America
AUGUST MARKETING UPDATE
Chealsea Tuach She is still rising to the top and is a true local surfing superstar at home in Barbados. Click Images to read full story in Hello Magazine and Nation News.
AUGUST MARKETING UPDATE
Demian Villar D r a g o n M X Te a m R i d e r o n t h e c o v e r o f H o n d a Argentina - Click to View
AUGUST MARKETING UPDATE
Ciao . . . . .for . . . . . . .now
Jamie jamie.shohat@dragonalliance.com