International Marketing Newsletter May 2015
May 2015 Hi Everyone - I’m happy to bring you a nice mix of Dragon happenings over the last couple of months.
Make sure to click on the links to expand on the info.
and watch the videos.
The product placement has been strong as we begin to
f i l t e r i n n e w FA 1 5 s n o w i n t o t h e m i x i n t h e b u y e r s g u i d e s w i t h m o r e t o c o m e b y e n d o f s u m m e r, a n d o u r s u n w e a r p l a c e m e n t h o l d s s t r o n g w i t h s o m e g r e a t coverage of the Fit For Living Collection among others.. Also, some fantastic athlete victories continue to take place and some Dragon signature events have happened that you must observe. [product placement, logo placement, brand activation - all super strong] Enjoy! Get Social with these main pages and make sure to stay up-to-date on your own Dragon social media channels!! h t t p : / / w w w. d r a g o n a l l i a n c e . c o m http://vimeo.com/dragonalliance h t t p s : / / w w w. f a c e b o o k . c o m / D r a g o n A l l i a n c e http://instagram.com/dragonalliance
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Dragon International:
Global Surf
Dragon x Clark Little - we are happy
N i c Vo n R u p p - O u r E M E A t e a m r i d e r f r o m
to align ourselves with renowned surf
Portugal, has launched “My Road Series,” which
photog Clark Little.
he plans to release as he travels the globe.
Above shot - Rob
at the North Shore, which is one of
- C l i c k t o v i e w Vo l . 1
many collaborations already posted early in our “creative partnership” with Clark.
- Click for more
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Dragon International:
Global Surf
Mick Fanning WINS Bells Beach - Mick gets
S h a n e D o r i a n , W S l B i g Wa v e Aw a r d s - h e
to add one more win to his Rip Curl Pro
continues to dominate the top spot of big wave
Bells Beach victories this year [his 4th
s u r f e r s w i n n i n g “ R i d e o f t h e Ye a r ” a n d “ S u r f l i n e
Bells win] which took place in April, and
O v e r a l l P e r f o r m e r. ”
has leaped to the top of the world ranking
- Click to see his winning wave
at the WSL XXL.
battling it out as he chase his 4th world title. - Click to view
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Dragon International:
Global Snow
Dragon Riders x Los Angeles Air + Style -
Brian Iguchi in Blueprint Ep. 7 -
Niklas Mattson (Dragon Sweden) & Matt
L e g e n d a n d D r a g o n A m b a s s a d o r, I g u c h i i s
Wa l k e r ( A b o v e - D r a g o n U S A ) s h o w e d u p f o r
featured in Pat Moore’s web series “Blue Print.”
this 1st annual event in LA, throwing down some
- Click to view this Italy adventure
1620 and 1260 Double Corks while representing D r a g o n a l l t h e w a y.
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Dragon International:
Global Snow
Park City Grand Prix - Dragon sponsorship
Blake Paul x Snowboarder Mag - Always a “ trip
activation was in full force with exposure
of a lifetime” with these guys, as Dragon
throughout the NBC telecast.
rider Blake Paul joins the mag in Austria to film “SFD” - Click to view teaser
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Dragon International:
Global Moto
Jason Anderson - 3rd place victory in St.
Josh Sheehan - This guy just became the first
Louis.
p e r s o n e v e r t o l a n d a T R I P L E B A C K F L I P,
He is currently 5th overall in the
Supercross Series. - Click to view
was 80 feet in the air! i n M X h i s t o r y.
and it
Its the biggest trick ever
- Click to view
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Dragon International:
G l o b a l Wa k e
J D We b b - H e f i n i s h e d 2 n d a t h i s f i r s t c o n t e s t
C o r y Te u n i s s e n - A u s s i e t e a m r i d e r h i t s t h e l a k e
of the year in Florida and in April he landed
with a drone following his every move!
a n o t h e r 2 n d p l a c e i n Te x a s - C l i c k t o v i e w
cool footage. - Click to view
Ve r y
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Dragon International:
@dragonalliance
@dragonausnz
@dragoneurope
@dragon_br
@dragonallianceperu
@dragonalliancecolombia
G e t o n t h e D ra g o n i n st a g ra m p ro g ra m w i t h t h e a b ove a n d t h e s e ot h e r D ra g o n exc l u s i ve fe e d s . @dragonalliance_Russia . @dragonalliancemx . @dragon_motorsports M ay 2 0 1 5
Dragon International:
Australia
Dragon Australia x Coachella - 4 lucky Aussies and 1 New Zealander got the trip of a lifetime to Coachella winning this incredible sales incentive.
This contest, 5 years running, is a fully-paid all
inclusive trip to the USA, a trip to the desert in the Dragon van, a f u l l y s t o c k e d R V, a g r a n d c a m p s i t e 3 - d a y p o o l p a r t y e x t r a v a g a n z a , tons of music filled festival shananigans, and last but not least topping it off with a tour of Dragon headquarters so the winners could see the hardwork and family behind the brand!
Everybody
p r o b a b l y s l e p t l i k e r o c k s o n t h e i r 2 0 h o u r f l i g h t s h o m e ! M ay
2015
Dragon International:
Brazil
Marchon in Review Representing Dragon in Brazil, Marchon has a growing social media following for the brand.
Recently
upping the amount of posts and opportunity for product placement has proven very successful!
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Dragon International:
Brazil
“This victory in Newcastle was very important in many ways, first because a good beginning of year brings you confidence, and also because is one of the oldest events in Australia and it was my return on competing WQS events, I was feeling prepared for that moment, I have had a strong pre-season in Rio de Janeiro, what helped me a lot there.� - Alejo Alejo Muniz wins the Newcastle WSL Qualifying Series, ranking him 2nd for the beginning of the y e a r. Click to read more
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Dragon International:
Barbados
Dragon Girl, Chelsea Tuach, at it
Nationnews.com - Chelsea Tuach
again.
As of February she is ranked 6th in
China.
Earning 3rd at the WSL in
the world!
Congrats on the rising
success!!
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Dragon International:
Canada
H20 Window - prime placement at Canada’s A t t r i d g e S h o p i n Ve r n o n , B r i t i s h C o l o m b i a .
H 2 0 Wi n d ow S 3 Q u e b e c - Tra n s l ate d in French, it’s the first thing customers see when they go in and out of the shop!
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Dragon International:
Canada
Snowboard Canada - 2015 Preview X1s (far right, middle) is the first one listed!
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Dragon International:
Canada Moto
Dragon Moto Canada Gamma Power Sports riders dominated the Canadian Snowcross National Championships in April, and all the team riders were outfitted in our latest snowmobile goggles and sunnies.
The Dragon team
swept 1st, 2nd, and 3rd place. Maybe we can help the other teams see by getting them some Dragon goggles too!! - Click to read full PR Nice job Gamma!!
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Dragon International:
China
2015 Dragon Banked Slalom - Dragon and the WSF China threw this first annual event at Dolomiti Mountain Resort, China.
Riders from across China participated, but mainly from
Beijing. - Click to view
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Dragon International:
Europe
F i t Tr i f f t C h i c Fa ce b o o k Fit For Living Collection
S o u s P h oto st re c ke - A PX s W h i te/ P i n k i o n
Bergstolz Germany Fit For Living Collection
Pleasure Magazine - D1 Camo/Red ion
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Dragon International:
Japan
Tra n swo r l d J a p a n G e a r G u i d e 2 01 5 - C h e c k o u t t h e Da n ny Dav i s S i g n at u re N F X 2 p re m i e re d i n t h i s year ’s guide.
Also check out the goggle page (bottom right) featuring the NFX2 Danny Davis and
the X1 Dense/ Smoke Gold Ion.
Gotta give it up for Japan - this is the 1st magazine of the year to
preview our Fall 2015 goggles.
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Dragon International:
Japan
DDS Japan - Dragon Japan’s annual ride day promoted by Tra n swo r l d J a p a n , brings out tons of Dragon fans, dressing up in their b r i g h t e s t D r a g o n g e a r, and entering funky snowboard contests with the opportunity to win Dragon swag and goggles!! - Click to view
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Share your Dragon news, social media posts, and events. Email me: jamie.shohat@dragonalliance.com
Th a n k s !
Jamie
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