May 2015 intl marketing update

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International Marketing Newsletter May 2015


May 2015 Hi Everyone - I’m happy to bring you a nice mix of Dragon happenings over the last couple of months.

Make sure to click on the links to expand on the info.

and watch the videos.

The product placement has been strong as we begin to

f i l t e r i n n e w FA 1 5 s n o w i n t o t h e m i x i n t h e b u y e r s g u i d e s w i t h m o r e t o c o m e b y e n d o f s u m m e r, a n d o u r s u n w e a r p l a c e m e n t h o l d s s t r o n g w i t h s o m e g r e a t coverage of the Fit For Living Collection among others.. Also, some fantastic athlete victories continue to take place and some Dragon signature events have happened that you must observe. [product placement, logo placement, brand activation - all super strong] Enjoy! Get Social with these main pages and make sure to stay up-to-date on your own Dragon social media channels!! h t t p : / / w w w. d r a g o n a l l i a n c e . c o m http://vimeo.com/dragonalliance h t t p s : / / w w w. f a c e b o o k . c o m / D r a g o n A l l i a n c e http://instagram.com/dragonalliance

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Dragon International:

Global Surf

Dragon x Clark Little - we are happy

N i c Vo n R u p p - O u r E M E A t e a m r i d e r f r o m

to align ourselves with renowned surf

Portugal, has launched “My Road Series,” which

photog Clark Little.

he plans to release as he travels the globe.

Above shot - Rob

at the North Shore, which is one of

- C l i c k t o v i e w Vo l . 1

many collaborations already posted early in our “creative partnership” with Clark.

- Click for more

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Dragon International:

Global Surf

Mick Fanning WINS Bells Beach - Mick gets

S h a n e D o r i a n , W S l B i g Wa v e Aw a r d s - h e

to add one more win to his Rip Curl Pro

continues to dominate the top spot of big wave

Bells Beach victories this year [his 4th

s u r f e r s w i n n i n g “ R i d e o f t h e Ye a r ” a n d “ S u r f l i n e

Bells win] which took place in April, and

O v e r a l l P e r f o r m e r. ”

has leaped to the top of the world ranking

- Click to see his winning wave

at the WSL XXL.

battling it out as he chase his 4th world title. - Click to view

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Dragon International:

Global Snow

Dragon Riders x Los Angeles Air + Style -

Brian Iguchi in Blueprint Ep. 7 -

Niklas Mattson (Dragon Sweden) & Matt

L e g e n d a n d D r a g o n A m b a s s a d o r, I g u c h i i s

Wa l k e r ( A b o v e - D r a g o n U S A ) s h o w e d u p f o r

featured in Pat Moore’s web series “Blue Print.”

this 1st annual event in LA, throwing down some

- Click to view this Italy adventure

1620 and 1260 Double Corks while representing D r a g o n a l l t h e w a y.

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Dragon International:

Global Snow

Park City Grand Prix - Dragon sponsorship

Blake Paul x Snowboarder Mag - Always a “ trip

activation was in full force with exposure

of a lifetime” with these guys, as Dragon

throughout the NBC telecast.

rider Blake Paul joins the mag in Austria to film “SFD” - Click to view teaser

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Dragon International:

Global Moto

Jason Anderson - 3rd place victory in St.

Josh Sheehan - This guy just became the first

Louis.

p e r s o n e v e r t o l a n d a T R I P L E B A C K F L I P,

He is currently 5th overall in the

Supercross Series. - Click to view

was 80 feet in the air! i n M X h i s t o r y.

and it

Its the biggest trick ever

- Click to view

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Dragon International:

G l o b a l Wa k e

J D We b b - H e f i n i s h e d 2 n d a t h i s f i r s t c o n t e s t

C o r y Te u n i s s e n - A u s s i e t e a m r i d e r h i t s t h e l a k e

of the year in Florida and in April he landed

with a drone following his every move!

a n o t h e r 2 n d p l a c e i n Te x a s - C l i c k t o v i e w

cool footage. - Click to view

Ve r y

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Dragon International:

Instagram

@dragonalliance

@dragonausnz

@dragoneurope

@dragon_br

@dragonallianceperu

@dragonalliancecolombia

G e t o n t h e D ra g o n i n st a g ra m p ro g ra m w i t h t h e a b ove a n d t h e s e ot h e r D ra g o n exc l u s i ve fe e d s . @dragonalliance_Russia . @dragonalliancemx . @dragon_motorsports M ay 2 0 1 5


Dragon International:

Australia

Dragon Australia x Coachella - 4 lucky Aussies and 1 New Zealander got the trip of a lifetime to Coachella winning this incredible sales incentive.

This contest, 5 years running, is a fully-paid all

inclusive trip to the USA, a trip to the desert in the Dragon van, a f u l l y s t o c k e d R V, a g r a n d c a m p s i t e 3 - d a y p o o l p a r t y e x t r a v a g a n z a , tons of music filled festival shananigans, and last but not least topping it off with a tour of Dragon headquarters so the winners could see the hardwork and family behind the brand!

Everybody

p r o b a b l y s l e p t l i k e r o c k s o n t h e i r 2 0 h o u r f l i g h t s h o m e ! M ay

2015


Dragon International:

Brazil

Marchon in Review Representing Dragon in Brazil, Marchon has a growing social media following for the brand.

Recently

upping the amount of posts and opportunity for product placement has proven very successful!

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Dragon International:

Brazil

“This victory in Newcastle was very important in many ways, first because a good beginning of year brings you confidence, and also because is one of the oldest events in Australia and it was my return on competing WQS events, I was feeling prepared for that moment, I have had a strong pre-season in Rio de Janeiro, what helped me a lot there.� - Alejo Alejo Muniz wins the Newcastle WSL Qualifying Series, ranking him 2nd for the beginning of the y e a r. Click to read more

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Dragon International:

Barbados

Dragon Girl, Chelsea Tuach, at it

Nationnews.com - Chelsea Tuach

again.

As of February she is ranked 6th in

China.

Earning 3rd at the WSL in

the world!

Congrats on the rising

success!!

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Dragon International:

Canada

H20 Window - prime placement at Canada’s A t t r i d g e S h o p i n Ve r n o n , B r i t i s h C o l o m b i a .

H 2 0 Wi n d ow S 3 Q u e b e c - Tra n s l ate d in French, it’s the first thing customers see when they go in and out of the shop!

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Dragon International:

Canada

Snowboard Canada - 2015 Preview X1s (far right, middle) is the first one listed!

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Dragon International:

Canada Moto

Dragon Moto Canada Gamma Power Sports riders dominated the Canadian Snowcross National Championships in April, and all the team riders were outfitted in our latest snowmobile goggles and sunnies.

The Dragon team

swept 1st, 2nd, and 3rd place. Maybe we can help the other teams see by getting them some Dragon goggles too!! - Click to read full PR Nice job Gamma!!

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Dragon International:

China

2015 Dragon Banked Slalom - Dragon and the WSF China threw this first annual event at Dolomiti Mountain Resort, China.

Riders from across China participated, but mainly from

Beijing. - Click to view

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Dragon International:

Europe

F i t Tr i f f t C h i c Fa ce b o o k Fit For Living Collection

S o u s P h oto st re c ke - A PX s W h i te/ P i n k i o n

Bergstolz Germany Fit For Living Collection

Pleasure Magazine - D1 Camo/Red ion

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Dragon International:

Japan

Tra n swo r l d J a p a n G e a r G u i d e 2 01 5 - C h e c k o u t t h e Da n ny Dav i s S i g n at u re N F X 2 p re m i e re d i n t h i s year ’s guide.

Also check out the goggle page (bottom right) featuring the NFX2 Danny Davis and

the X1 Dense/ Smoke Gold Ion.

Gotta give it up for Japan - this is the 1st magazine of the year to

preview our Fall 2015 goggles.

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Dragon International:

Japan

DDS Japan - Dragon Japan’s annual ride day promoted by Tra n swo r l d J a p a n , brings out tons of Dragon fans, dressing up in their b r i g h t e s t D r a g o n g e a r, and entering funky snowboard contests with the opportunity to win Dragon swag and goggles!! - Click to view

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Share your Dragon news, social media posts, and events. Email me: jamie.shohat@dragonalliance.com

Th a n k s !

Jamie

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