May 2013
INTL MARKETING UPDATE
May ............ H o t prod ut l au n c h e s a re happening just in tim e for sum m er. The ex p os ure has not s top p ed on o u r M an sfi el d a n d Fl oa ta ble Collections, and the contests and giv eaw ay s are j us t ad d i ng to the h y p e . Inte r na ti on a l l y, there is so m uch happening, I can’t even b eg i n to s cr atch the s ur face i n t h i s n e w sl e tte r. ta ke i t upon your self to search through our blog v i a D r ag onal l i ance.com and o n A L L o f o u r i n te r na ti on al Facebook pages, which alm ost all reg i ons hav e s et up . Fres h l ocal c o n te n t a rou nd the wor ld is waiting for you via the s oci al m ed i a route.
Enjoy
Dragon Intl : Product Placement ............
Dragon NFX vs. Spy and Oakley Dragon is the Winner!! * Most Interesting Design
* Impressive Specs, Helmet fit
* F r a m e l e s s Te c h n o l o g y
* Simple lens changing
* G r e a t Ve n t i l l a t i o n
* Best visibility
Shawn Watson H20 U n l e a s h e d Wa k e b o a rd M a g - C l i c k t o v i e w
May
Marketing Update
Dragon Intl : Product Placement ............
Check it - sweet review of The Mansfield, B u s t e d Wa l l e t . c o m
May
Marketing Update
Dragon Intl : Social Media Exposure ............
Dragon Facebook Pages Facebook pages are generating great exposure and thousands of page views for us!
This is the
top 3 Dragon Pages among all of our regions. Click images to view
Brazil is on top with 110,000 Views!
May
Marketing Update
Dragon Intl : Miss Mansfield Contest ............
Click to view video from The Mansfield Party!
May
Marketing Update
Dragon Intl : Miss Mansfield Contest ............
How to Launch your Own Miss Mansfield Contest D r a g o n S o u t h P a c i f i c ’s M a r k e t i n g M a n a g e r, Z o e N e i l s o n , c a n b e credited with creating some of the most killer “SOCIAL MEDIA” c o n t e s t s i n t h e w o r l d o f D r a g o n . M o s t r e c e n t l y, t h e S e a r c h f o r Miss Mansfield, which was a huge success! What:
M i s s M a n s f i e l d C o n t e s t Ta l e n t / M o d e l S e a r c h
Why: to find a sexy Dragon Ambassador to represent the brand How: Girls are invited to submit their pictures via Facebook, then they are entered in the contest. they can then invite ALL of their friends and community to VOTE for them on a special format voting page Prize: Win an exclusive photo shoot and lots of Dragon goodies Lenth of Contest: 2 months until they Crowned Miss Mansfield!! For more details email me: jamie.shohat@dragonalliance.com
May
Marketing Update
Dragon Intl : Surf ............
Shane Dorian
Keala Kennelly
2013 Billabong XXL Awards winner for “ R i d e o f t h e Ye a r ” , a n d w i n n e r o f P a c i f i c o Tu b e C h a m p i o n ( b e l o w ) - C l i c k t o v i e w
2013 Billabong XXL Awards winner for “Girls Performance Champion”
May
Marketing Update
Dragon Intl : Snow ............
Gigi Ruf Tr a n s w o r l d B u s i n e s s Won the 2012 /13 Sowboard Exposure Meter - Click to view
Danny Davis & Zak Hale (below) Snowboarding.com Both winners @ 2013 Grenade games held in Mammoth Lakes, CA - Click to view
May
Marketing Update
Dragon Intl : MX ............
Davi Millsaps Tr a n s w o r l d M o t o r c r o s s M a g a z i n e D a v i i s g r a c i n g y e t a n o t h e r c o v e r, d o m i n a t i n g t h e M X p r e s s , a n d h a s a p p e a r e d o n m u l i t p l e c o v e r s since the start of 2013. He is a key component of the Dragon MX team, especially with all the coverage and wins. Click to view
May
Marketing Update
Dragon Intl : Wake ............
Shawn Watson and JD Webb Podium finish for our guys at the 2013 TSR Cablestock Contest - Click to view
Dragon Sticker Shout-out!
May
Marketing Update
Dragon Intl : Instagram ............
B-day Boy Beau Foster Australia
Andres Wurst Music Peru
Instagram -
Floatable Launch USA
Dragon Contest UK
Te a m R i d e r K u s h i m a Japan
Mansfield Lauch Canada
Jam Remix Brazil
UK Rider Blake Samson Morocco
c r e a t e y o u r p a g e, y o u r t a g s , a n d c o n t e s t s , & l i n k t o F a c e b o o k !
May
Marketing Update
Australia : Product Placement ............
Cosmopolitan
Barry Southgate
Manual Magazine
Regals all around!
Singer/Actor showing off his new Mansfield shades.
Regal + Fame
May
Marketing Update
Australia : Product Placement ............
May
Marketing Update
Australia : Happenings ............
Dragon South Pacific - Retail Sales Incentive A n n u a l l y, D r a g o n S o u t h P a c i f i c h e a d s u p t h i s s u p e r e p i c s a l e s c o n t e s t t o s e n d 4 lucky retail sales associates to California for this 3-day festival! Dragon Oz exceeds sales expectaions and is able to provide killer incentives to those selling it.
May
Marketing Update
Australia : Surf ............
Riley Laing Stab Online Homepage Feature This Draogn Grom is the real deal, Click to View
May
Marketing Update
Australia : Surf ............
Jordy Lawler
Sandy Whittaker
Personal Edit, Click to View
C o a s t a l Wa t c h , C l i c k t o v i e w
Noa Deane
Putra Hermawan
Noa Deane Stab Online, Click to view
Hawaii, Click to view
Rip Curl Edit, Click to view
May
Marketing Update
Canada : Wake ............
Wakeboard Canada
Tanner Champion
Ben Leclair
Christian Primrose
May
Marketing Update
UK : Snow ............
Henry Jackson partners with Dragon at the APX Cabin - All the way from the UK, Henry Jackson of the popular web series “Jacks o n ’s H o l e , ” k i c k s i t w i t h l o c a l t e a m r i d e r s f r o m U S A a n d U K , H e n r y J a c k s o n ’s n e w e d i t H E R E
May
check out
Marketing Update
UK : Snow ............
Katie Blundell - UK’s rising star Coven Magazine Click to view
May
Marketing Update
UK : Snow ............
Jackson’s Hole X-Games Video Click to view
UK Team ivited to participate in Job F a c t o r y - Click to view
UK Team - Redbull Edit Click to view
May
Marketing Update
UK : BMX ............
Phil Atwill UK Team Rider M a d i s o n S a r a c e n F a c t o r y R a c e Te a m - C l i c k t o v i e w
Jarvso, Swedish Village Dirt Cover - NFX product placement Click to view
Lieze Crauwels Season start to defending her national title
May
Marketing Update
Sweden : Freeski ............
Jacob Hyllergren Larson Super Unknown X Finalist - Click to view
May
Marketing Update
Japan : Snow ............
Dragon Mystery Tour Continues!! Dragon Japan always has an epic turnout each year during this contest - Click to view more from thier party in the snow!
May
Marketing Update
Argentina : Snow ............
Manu Dominguez Tr a n s w o r l d S n o w b o a r d i n g - C l i c k t o v i e w He provided his 2012 edit for all to see!
May
Marketing Update
Barbados : Surf ............
Chelsea Tuach A t h l e t e s q u a r t e r l y. c o m Chealsea reveals her favorite career moment. Still rising to the top with constant contest wins and stying hot in the press. She is kiling it! CLICK TO VIEW
May
Marketing Update
Until next m onth... ............
~ Jam ie ~ jamie.shohat@dragonalliance.com