PLM - MARKETS
Private label supply for
breakfast foods on the rise
Customers have rediscovered their love for homemade breakfast food. The product categories that recorded the highest increase were melba toasts, cereals, jams and spreads, together with hot drink The health emergency mixes caused by the COVID-19 pandemic in 2020 not only revolutionized some consumption dynamics, but also became an opportunity for many to change their breakfast routine. Based on recent research carried out by Istituto Piepoli - the independent Marketing Research Institute in Italy - one out of five consumers admits having changed their breakfast habits in the last year, dedicating more time to it, eating at home and privileging healthy products. Based on IRI data, in 2020 the breakfast food market
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