PLM - COVER STORY
Producer-Retailer
relationships of value: from Category to PLd Growing turnover and industry size on the one hand, but competition and an approach overly single-client focused on the other, divide co-packers into those in favor and those against. The solution lies in cooperation. Guiding and stimulating partner companies, cooperation encourages strong industrial and competitive dynamics, the adoption of best practices of social responsibility and the construction of an increasingly sustainable and circular industrial fabric. Private labels are now seen as an even more strategic asset for the development of a new model of society. However, many producers are still wondering whether entering into a partnership with a PL may damage their image and business. The study published last March by The European House-Ambrosetti, ‘From emergency to sustainable relaunch: the PL contribution’, dispelled any doubts. One of the paragraphs, in fact, was specifically dedicated to the value generated by private labels throughout the industry. According to Ambrosetti, PL's contribution to the industry over the years has been a guide and stimulus to partner companies that has strengthened their competitive industry dynamics. It was later shown that it had been the main factor in the growth of the Italian food industry. Its incidence on the total turnover of the industry was equal to 8%, a historic record. This percentage, never reached before, according to Ambrosetti explains the 78% growth of 4
