PLM - ANALYSIS
RETAIL INSTITUTE:
private label
and challenges for the F U T U R E
In the last 20 years, PL has gone from being a ‘me-too’ product to being a true Brand and has officially taken on a significant and strategic role in paving the way for the band’s ‘capital of trust’. What are the next steps?
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rivate Label is increasingly relevant in the shopping cart, especially in a period of growing financial difficulties for Italian households as of now. PL also confirms its ability to identify the true needs of consumers in terms of price and quality, providing a more and more comprehensive supply, and satisfying specific consumption targets and occasions. In the last 20 years, PL has gone from being a ‘me-too’ product to being a true Brand and has officially taken on a significant and strategic role in paving the way for the band’s ‘capital of trust’. It has become an invaluable point of reference for the customer in store, thanks to its strategic supervision of all the different supply segments - from Entry Price to Premium - and its concrete solutions to very delicate subjects for consumers, i.e.safety, sustainability, geographical location, health and wellbeing. But what are the challenges and opportunities for the future development of Private Label?
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