PL Magazine October 2021

Page 6

PLM - IPLC OBSERVATORY

IS IT POSSIBLE TO BUILD

A N ALLEY B ETWEEN

industrial BRANDS AND

Pl products?

Innovation, competition and cooperation, today, are essential keywords for profitable relationships between manufacturers, distributors and other companies of the supply chain. The companies of the supply chain in which my company operates are counterparts to steal the highest value from, or are potential partners, instead, to create new values with?

T

hese are hard times for managers that don’t have the right skills to develop valuable relationships: listening, empathy and openness to dialogue are determinant soft skills that can generate unexpected and lasting results for the companies (and the people) involved. Who has more bargaining power? Who needs whom the most in the supply chain? In addition, retailers built tangible or intangible supply to excel in "inter store competition": the category supply, of PL, of service - these are the main factors to be unique and valuable - is designed based on the target customer profile.

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