DMM Fair Insert: Anuga 2023

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Global food & beverage at Anuga 20 23

It’s all set for the 2023 edition of Anuga, the major trade show for food & beverage in the world, taking place from 7 to 11 October in Cologne, in Germany. In an exhibition surface of about 300 thousand sqm of the Koelnmesse, more than 7,800 exhibitors, from 118 countries, are going to share the latest product innovations related to this trade show’s main theme: Sustainable Growth. The world of the agri-food industry is facing great challenges. On the one hand, thanks to the population increase that is expected to reach nearly 10 billion people by 2050, the demand for food will consequently increase. On the other hand, global threats - climate change, water scarcity and biodiversity loss, as well as food and energy price increase, due to the Russian-Ukrainian world - are causing lots of troubles to the agricultural and food industry. In this context, product innovation and technological solutions are becoming essential to make the global food system more sustainable. Transparency, traceability of supply chains and products, law-impact resource production and fight against food waste are the main themes that are going to be covered during the events and conferences at Anuga. In addition, the trade show will, once more, welcome all the national and international managers of agrifood trade and industry and of the away-from-home markets, coming from all over the world. On this occasion, they will have the chance to meet new and old clients and to deepen the current trends of the global food & beverage industry. The first step will be the increase in the consumption of meat substitutes or products made from few natural ingredients and additive or preservative free (clean label), and moving on to superfoods, healthy foods, free-from, and ready-to-cook or ready-to-eat foods.

Sustainable growth on stage at Anuga 2023

Two years after its last edition, still suffering the consequences of the Covid-19 pandemic, Anuga 2023 expects strong participation. In fact, from October 7 to 11, over 7,800 companies from 118 countries will be present at the Cologne exhibition center. This is an exhibition area of about 300,000 square meters, fully booked long ago for the event and it will welcome 94% of its visitors from abroad.Germany aside, Italy is among the ten nations with the largest number of participating companies along with Belgium, China, France, Greece, the Netherlands, Poland, Spain, Turkey, and the United States.

In terms of visitors, Anuga will once again bring together top national and international trade, industry and outof-home market leaders from around the world under a leading theme that will characterize the entire trade show, ‘Sustainable Growth.’ “We chose one of the main issues in the food & beverage industry,” explains Jan Philipp Hartmann, Director at Anuga, “because in the face of global challenges such as climate change, resource scarcity and population growth, it is essential for the food industry to implement sustainable practices and promote responsible, long-term growth. To achieve this goal, we have chosen to engage partners such as Eit Food, Europe’s leading food innovation initiative, and Unido, the United Nations Industrial Development Organization. Themes such as implementing the Sustainable Development Goals (SDGs), transparency and supply chain and product traceability, climate-friendly production, cultivation of resource-efficient raw materials, food waste, and ways for a circular food system were brought to the forefront.”

The trade show features ten separate halls, each representing a specific sector with products and services in line with its relative product area: from gourmet food to frozen foods, meat to convenience foods, dairy specialties to bakery, and hot beverages. Innovations, trends and insights will be the common thread of each show.

Jan Philipp Hartmann, Director at Anuga

Two years after its last edition, Anuga 2023 expects strong participation. From October 7 to 11, over 7,800 companies from 118 countries will be present at the Cologne exhibition center, an exhibition area of about 300,000 square meters.

Anuga will once again bring together top national and international trade, industry and outof-home market leaders from around the world under a leading theme that will characterize the entire trade show, ‘Sustainable Growth.’

“As it is often the driving force behind innovative ideas and new products, technological progress also plays a significant role,” Jan Philipp Hartmann continues. “Here, particularly with the Anuga Horizon Conference, you can find additional panels and conferences on the latest developments and innovations, as well as pioneering ideas in the food and beverage industry. In addition, our new Anuga Horizon format, integrated into this year’s edition of the trade show, will give a boost to sustainable growth by promoting a shift in food innovation. Moreover, together with Dfv Mediengruppe’s young media brand NewFoodEconomy, on October 9, 2023, we will be awarding the most innovative food concepts from all over Europe. Emphasis will be given to non EU-based companies, start-ups, and projects, while the selection criteria will focus particularly on innovation and proven commitment to the Sustainable Development Goals.

Of course, many other events, such as Anuga Organic on Stage or the Anuga Taste Innovation Show, are on the agenda. During the same, products and solutions oriented to a future of more sustainable food, are going to be presented.” Given the growing consumer interest in healthy and natural beverages and foods, Anuga Organic itself is expected to be one of the most visited trade shows. Besides showcasing a wide range of organic products from some 200 international market-certified exhibitors, the trade show will host the Organic Supermarket 2023: a modern concept of pos with more than 1,500 organic food and beverage references for trade.

Technological progress also plays a significant role. Here, with the Anuga Horizon Conference, you can find additional panels and conferences on the latest developments and innovations, as well as pioneering ideas in the food and beverage industry.

Given the growing consumer interest in healthy and natural beverages and foods, Anuga Organic itself is expected to be one of the most visited trade shows. the trade show will host the Organic Supermarket 2023: a modern concept of pos with more than 1,500 organic food and beverage references for trade.

Growing despite the challenging period exports

According to Barbara Mantelli, Export Manager at Pomì and De Rica (Consorzio Casalasco), Anuga 2023 is definitely a crucial event: “It’s a productive moment to meet our importers and distributors from Pomì who represent us in the world. However, we’ll also have the opportunity to find new connections in countries where we don’t currently operate. Despite the challenging economic situation worldwide, in the last few months, exports have consistently grown, and we are rather satisfied. In terms of European markets, Germany and Austria are particularly relevant to our brand. While internationally, we are well established in the United States, South America and in the Middle East, which are among the best performing markets and account for about 70% of our exports.”

Preview of new export packs

Anuga is the perfect occasion for Casalasco to showcase its entire product portfolio, ranging from retail to food service. “This edition will be a chance to preview Pomito-branded products, destined for the German and Austrian markets,” explains Barbara Mantelli, “and Pomì with its new, eye-catching design and logo restyling, in step following trends, for the American market. These new packs will be available from early 2024. The new design will be also applied to the entire Pomì Export line for international markets from the 2024 tomato campaign.”

Natural in every slice: this is our secret.

We look forward to seeing you at the ANUGA world Food & Beverage fair, in Hall 5.2 - A011.

Inflation influences European markets

According to Alessandro Utini, President at Consorzio del Prosciutto di Parma, Anuga is an unmissable opportunity to encounter industry professionals: “As always, our presence aims at providing our producers with a space for networking and exchange with their counterparts. After the 2021 edition - still suffering the consequences of the Covid-19 pandemicwe hope the trade show will be again at its full capacity this year. Anuga is by nature a space to discuss our product trend in the foreign markets. In this regard, we’d like to underline that the exports of Prosciutto di Parma confirms this positive trend in some relevant markets - i.e. U.S. and Australia. On the other hand, a negative performance has been recorded in the European markets, linked to some inflation dynamics which prove to be detrimental to a high-positioning product like this.”

New Production Regulations

Among others, the new Production Regulations - officially effective from September 4, after the approval of Dop Control Plans - will be one of the themes covered at Anuga. “The modifications introduced - explains Alessandro Utini - concern all the production process, from raw material characteristics up to finished products. The underlying objectives, in fact, are to enhance the quality of Prosciutto di Parma and its unique features compared to its competitors, as well as consolidating the relationship with an increasingly attentive consumer, yet never losing sight of the challenges of sustainability and ecological transition.”

Organolepticexcellence and food safety: together for growing recognition

According to Fabrizio Nucifora, Brand Sales & Marketing Director at De Matteis Agroalimentare, Anuga is an important occasion to meet international customers and develop new plans: “Our company exports 80% of its production, and our premium brand Pasta Armando is present in about 45 markets. This is the reason why we’ll be at the trade show in Cologne at our own stand. As far as our export trend is concerned, it continues with a double digit growth. The consumption of pasta is constantly increasing, and we’re continuing to build our sales structure and ‘route to market’ for our main countries, by covering both retail and food service channels. Our ‘Pasta Armando’ premium line will be the undisputable protagonist. In fact, made of 100% Italian wheat, it is ‘Zero Residue of Pesticides and Glyphosate’ method-certified by the International body Bureau Veritas. Organoleptic excellence and food safety together gain recognition in overseas markets.”

Two new premium pesto sauces

Pasta Armando will be at Anuga with great news: premium line of pesto sauces, ideal to serve any kind of pasta of the brand. “The pesto sauces are made with high quality Italian and origin-certified ingredientsexplains Fabrizio Nucifora - and they are: the traditional Genovese pesto sauce and its variant with no garlic, both cold processed and prepared with Genovese Dop Basil, Dop Grana Padano cheese, and Dop Pecorino Romano cheese. Also Armando’s pesto sauces arise from the decision of enhancing the best Italian raw material and short and certified supply chains, to provide the consumers a gourmet organoleptic experience.”

made in Italy The beverage

is

looking for new markets

At the trade show in Cologne, the beverage sector will also be given a lot of space, especially the made- in-Italy beverage. “Anuga is one of the main events in our sector at an international level,” comments Greta Zuccheri, U.S. Sales Manager at Galvanina and it is the first ‘real’ post-pandemic edition. Due to their characteristics, our products are highly likely to be valued and become popular in all countries around the world, and this trade show is therefore an exceptionally crucial and unparalleled showcase for them. So, we have high expectations of it. Anuga is also the perfect occasion to present Galvanina Group, our new corporate identity for both the brand and private label. The export sector has always been our main market, especially North America, and, in the coming years, we have ambitious growth targets also in new markets, such as Asia and Europe.”

All the taste of the Italian aperitivo

Galvanina will bring several new products to the trade show. “We will present three versions of Mocktails (spritz, mimosa and bellini, organic and alcohol-free) at Anuga,” explains Greta Zuccheri, “and two types of Hard Seltzer. In addition, we are entering the lightly alcoholic and sparkling beverage market with two references made from carefully selected natural extracts of spices and herbs: Negroncino, with a sweeter bouquet garni, and Gingerino, with a more bitter taste. Made in Italy and with an alcoholic strength of 4.7 Abv, they will be provided in 330 ml cans. These drinks are meant to offer the international consumer the experience of a sophisticated Italian-style aperitivo, directly at home.”

made-in-Italy boosts The ‘price effect’ food exports

The year 2022 set a new record for Made in Italy agrifood exports. In fact, according to the Istat data elaborated by Ismea Made in Italy agrifood exports reached nearly €61 billion, €52.3 billion of which from processed products (+16.7%) and 8.4% from agricultural commodities (+4.2%), with an overall growth of 14.8% compared to the previous year. The cause of this upturn and the even larger increase in the import value (+27.2%) was mainly traceable to the ‘price effect,’ which resulted in a more significant growth rate in terms of value flows than volume flows.

Geographically speaking, last year Italian agrifood exports showed an increase to all destination countries, particularly to Germany, USA, and France, which are confirmed as the top three markets: together they account for over 37% of national exports. Significant increases were also recorded in Hungary (+44.1%), Poland (+28.7%) and the Czech Republic (+36.7%). While exports to Japan (-23.4%) and Russia (-4.2%) were against the trend, the latter due to the stiffening of trade relations following the war with Ukraine.

The year 2022 set a new record for Made in Italy agrifood exports, that reached nearly €61 billion.

Specifically, with 9.4 billion euros in value and a growth of over 10%, Germany is confirmed as be the top 2022 destination country for Italian agrifood exports, with wine, pasta and bakery and pastry products leading the ranking of the most purchased foods. Ranking second is the United States with 6.6 billion euros (+18.4%), with Italian wine being the most popular product, both still wine and sparkling wine, which, together, account for 28% of the value of agrifood exports for this market.

Ranking third is France with purchases of 6.5 billion euros in value and over an 13% growth compared to 2021: among the most popular foods, we can find mainly fresh cheeses, bakery and pastry products, chocolate and pasta. The positive performance recorded by Italian agrifood exports in 2022 concerned virtually all the main sectors, beginning with derivatives and cereals - the largest category - which showed a 23.4% increase equaling 9.5 billion euros, and accounting for 16% of overall exports. In second place, with a share of 13 %, we can find wines with 7.9 billion euros in value and a 19.1% increase compared to the previous year. The trend for fresh fruit and vegetables is, instead, less favorable, with a modest increase (+9.2%),

primarily attributed to the drop in apple and table grape exports. Conversely, notable gains were observed in exports of cheese and dairy products (+38.6%), seed oils (+39.1%), and cereals (+53.5%).

The positive trend in Made in Italy agrifood exports that began in 2022 persisted during the first six months of 2023. If this trend is confirmed, another record-breaking year by the end of 2023 can also be expected.

According to the analysis conducted by Coldiretti on Istat data, in fact, domestic food exports showed a value of just below 32 billion euros, with a growth of 8.6 % compared to the same period in 2022. Among the major markets, France (+15.5%), the United Kingdom (+12.6%) and Germany (+11.6%), which remains the main destination country for our agrifood exports, are growing considerably. Despite the tensions concerning international trades, arising from the conflict in Ukraine, Russia recorded a notable increase in the purchase of Italian food products, marking a 10.5% growth. Among the product categories, wine, pasta, cheese, olive oil, and cold cuts recorded a positive performance.

100% APULIAN PRIDE.

Granoro Dedicato is the supply chain project that supports cereal growing in Puglia. Respect and appreciation for the work of all the people who contribute to the excellent quality of our products are at the heart of our commitment.

Michele Dell’Aquila, Export Manager at Granoro, claims to be very satisfied by the results of his company abroad: “Our exports in 2022 accounted for 48% of the overall turnover, for a total of 46 million euros and a 22% increase compared to 2021. The trend of the last few years shows an increase in sales in major countries such as France, China, Turkey, Qatar, Libya, and Saudi Arabia, where we recorded a 60% growth in 2022. More in detail, our products recorded a net increase in volumes in the organic and organic whole segments (+13%), but the most significant performance was recorded by ‘Dedicato’ line - with its 100% Apulian supply chain and a +40% recorded overseas in 2022, compared to the previous year. This confirms how much healthy products with origin- certified raw material are appreciated abroad. Following this trend, we’ll share the latest news of ‘Dedicato’ pasta, at Anuga. This mainly regards the packaging restyling of all the lines: a homage to Apulia, to its wheat and pasta, in a modern key.”

line traceability in a QR Code

At the trade show, Granoro will introduce the innovative block chain technology application on the packaging of its Dedicato line, to international buyers. “Thanks to the ‘My Story by Dnv’ solution - explains Michele Dell’Aquila - through a simple QR code, our consumers will learn about all the activities of the Dedicato supply chain, from crop geolocation the following growing phases, up to the harvest, by ensuring respect and authenticity of wheat origin. This block chain technology acts like a trust generator, by guaranteeing the authenticity of data and by making them trustful among the stakeholder. Any attempt to manipulate products, existent data or information is, in fact, virtually impossible.”

The entire Dedicato

Healthy and certified products are more and more appreciated

When the creaminess of an excellent chocolate meets the different consistencies of the ingredients, a new and intense taste experience is born.

Growing interest in organic and fairtrade

cocoa

Giovanni Agostoni, Global Sales & Marketing Director at Icam, claims he’s very pleased to have his company take part in Angua again this year: “We are bringing the excellence of our chocolate to the world’s largest and most important exhibition for the food industry. Despite 2022 was characterized by unfavorable macroeconomic factors, including inflation and the all-time-high cost of cocoa in 2023, we managed to close the past fiscal year with a turnover of 209 million euros, 60 percent of which came from exports, thanks to the great interest that organic and fair trade cocoa continues to find in the 73 countries to which we export to date. A growing trend also recorded in the first half of 2023, and partly due to the widespread internationalization strategy, which has been part of our DNA for decades. Our role, nationally, but especially internationally, is now more appreciated than ever: the market demands our quality and our way of working, along with our prices.”

Excellent quality and innovative recipes

Icam will be present at the trade show with its premium brand. “Vanini targets a consumer who seeks chocolate of excellent quality and innovative recipes,” explains Giovanni Agostoni, “and who believes in the value of environmental and social sustainability. Vanini Bagua’s flagship line perfectly embodies these values, by combining the authentic, unspoiled flavor of single-origin Peruvian Bagua chocolate with attention to the production chain. ‘Tasting Experience’, on the other hand, is Vanini’s new line of four bars that amaze and satisfy consumers looking for a new taste: white chocolate with salted pistachios crumbs, caramel chocolate with cookie crumbs, milk chocolate with caramelized popcorn and salt, and dark chocolate with coconut and almonds.”

italian

Retailers favor technology and taste

Gabriella Bollino, Sales & Marketing Director at Inalpi, affirms the export trend for Latterie Inalpi products in the last year has performed well thanks to high-quality, traceable, sustainable raw materials, known and appreciated by consumers: “Furthermore, through the BU Export Retail, organic call-to-action in tenders are launched. These have contributed to the growing appreciation of our references in such markets. Retailers, indeed, favor the Italian technology and taste to more famous and historically established products from other countries. Finally, our presence at international trade shows, which requires investments, but is also a sales opportunity worldwide, is strategic The work we’ve done so far has led to great results, with PL references being involved in more than 40 countries all over the world - Asian Pacific and Middle East included - with a significant growth in the last year. So, we expect to continue with this trend of brand growth, but also thanks to new opportunities, such as Anuga.”

Innovative products with selected raw-materials

Inalpi will share the latest news at Anuga, which is the result of InLab Solutions’ hard work, the company’s R&D department for product innovation. “During the summer - explains Gabriella Bollino - we launched Fettine Protein +, rich in protein and postbiotics with added zinc and selenium. The product is single-packed in 7 slices, produced with selected raw materials, i.e. short and controlled milk and cheese supply chain in modern and state-of-the-art technology implants. This product represents the first important penetration of the brand into the market of high protein. Indeed, we’ve already launched Formaggini Protein +, tringles of melted cheese rich in protein and with added calcium and selenium.”

Innovating to rediscover

traditions and create new opportunities for consumption

For Stefano Ziliotti, Sales & Marketing Director at Marenchino Group, Anuga is an extremely important trade show, a time for comparison and growth to share market trends and respond to consumer needs: “Today’s business environment is particularly complex, from trends in raw material prices to consumers’ willingness to buy. So, the expectations that we, players in this market, have of large trade shows like Anuga are high and important. In terms of strategy, our innovations are aimed at rediscovering traditions and opening up new opportunities for consumption. For this reason, our Group offers different types of packaging and formats, from flowpack to Bdf to skin Darfresh sold both by fixed and variable weights. The idea is to ensure better service for product freshness and lower environmental impact, while creating and developing new occasions for, as well as attitudes to, consumption. We continuously invest in research and development of increasingly sustainable materials that are ‘green’ and functional.”

Convenient solution and dairy tradition

For the Marenchino Group, the trade show will also be an opportunity to present two interesting and tasty new products that combine convenience and dairy tradition: Grill Cheese and Cheeseboard. “Specifically, Grill Cheese are cheese burgers ideal for grilling and griddling,” explains Stefano Ziliotti, “also available in Truffle and Chili, besides the natural Classic. Cheeseboard, on the other hand, are ready-to-eat traditional types of sliced cheese with a single-serving weight, all in one plate.”

Lower sales surplus

of UE agri-food in 2022

According to data by the EU Commission, in 2022, the trade balance of the EU agri-food industry recorded +58 billion euros, 229.8 billion of which from exports and 171.8 billion from imports. As a matter of fact, imports have increased more than exports, and, as a result, the trade balance decreased by 10 billion compared to 2021. This downswing was determined especially by the significant global price increase- because of the Ukrainian war - and by extreme climate conditions. The Eu agri-food exports recorded a +16% increase compared to 2021 and, in geographical terms, the UK is by far the first destination with 47.8 billion euros in value (+14%), followed by the USA with 28.9 billion euros (+18%) and Chine with 15.8 billion euros, which, however, recorded an 8% decrease. Cereals are among the categories that recorded the highest increase in EU total export with 16.9 billion euros and a +41% increase compared to 2021. Last year, the EU increased wheat exports to developing economies, such as Algeria (4.9 billion tons), Morocco (4.1 million tons), Egypt (2.9 million tons) and Nigeria (2.5 million tons).

Exports of products of animal origin increased (+10%) and reached 45 billion euros, especially thanks to dairy products such as cheese, curds and milk serum. With over 14 billion euros, pork meat - despite a 5% drop - is still the number one exported meat product. As for imports, with over 20 billion euros, Brazil is still the first agri-food source for the EU - accounting for a 12% share in total and a 49% increase compared to 2021. Right behind, there’s the UK with 15.2 billion euros (+28%) and Ukraine with 13 billion euros (+88%). Cereals, vegetable oils and sugar are among the products with a major increase in volume.

EU agri-food exports, top 15 countries (Source: Eurostat Comext)

DISPENSER UP

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menz-gasser.it

Apricot Orange Cherry Strawberry Forest Fruits

Peach Honey Hazelnut Spread Pistachio Spread

A supply rich

quality in innovation and sustainability

According to Francesca Pezzini, Marketing & Communication Manager at Menz&Gasser, Anuga is one of her company’s regular appointments at the international level: “An opportunity to consolidate our image and our presence abroad, a moment of meeting with customers and a place for exchange to seize new opportunities for development/expansion in different markets. Nonetheless, this trade show remains a go-to for meeting and exchanging views with other major global players in the industry and therefore to outline the upcoming trends. Exports now account for over half of our sales as well as an ever-expanding market, both for our brand and for PLs. Our number one target market is still Europe, but we are also penetrating nonEU markets. The quality and variety of our products, the innovation and solutions we offer, the reliability of a long-established Italian company now in its third generation, combined with our attention to sustainability, are all characteristics that are also internationally recognized.”

Dispensers for all occasions

At Anuga the company will present its range of dispensers designed for the hotel business and confectionery world. “Jam in Jar and Up are functional and quick to clean,” explains Francesca Pezzini, “they can go with a wide range of sweet spreadables: jams, marmalades and creams to satisfy even the most demanding palates. They are also ideal for filling croissants and brioches, thanks to the special spout providing calibrated dosing. The new Looki dispenser, on the other hand, is specially designed for our ‘Chef Professional’ line of filling products, including Cocoa Fruit, recommended for filling croissants to enrich their short-crust pastry and flavor creams.”

The goal: consolidating

and extending collaborations

According to Andrea Vallesi, Product Manager di Trevalli Cooperlat, considering the scale of an event like Anuga, expectations are always high: “We will meet with our long-time customers to consolidate and extend existing collaborations, and of course, we will try to identify new potential opportunities in areas of our interest. Our exports from end 2022 and throughout 2023 have been on a gradual and continuous upswing. A result achieved thanks to a prudent business strategy and constant daily work with our international partners, which helped us counteract the negative effects of the ongoing inflation and major fluctuations in the commodities market last year.”

Lots of new milk and vegetable specialties

The company will bring to the trade show all its main specialties in both milk and vegetable, with several new products. “We will present a product range extension of our Hoplà vegetable products for the cuisine,” explains Andrea Vallesi, “and a renewed offer of mozzarella, burrata and stracciatella from the Trevalli Bontà del Parco line with 100% Italian milk. We are heavily focusing on this line precisely to enhance the exceptional quality of our members’ raw material and the skillful craftsmanship of our workers, even beyond national borders.”

in a nutshell Anuga 20 23

Date: October 7-11 2023

Place: Koelnmesse, Cologne (Germany)

Time: from 10 am to 6 pm

Organizers: - Koelnmesse GmbH

- Bundesverband des Deutschen Lebensmittelhandels e.V. (BVLH)

Director: Jan Philipp Hartmann

Trade Areas: - Anuga Fine Food

- Anuga Drinks

- Anuga Chilled & Fresh Food

- Anuga Meat

- Anuga Frozen Food

- Anuga Dairy

- Anuga Bread & Bakery

- Anuga Hot Beverages

- Anuga Organic

- Anuga Out of Home

Major Topic: Sustainable Growth

Key Topics: - Halal

- Kosher

- Gourmet & specialty food

- Private label

Main events: - Organic Supermarket

- Organic on Stage

- Halal Market

- Taste Innovation Show

- Trend Zone

Participants Exhibitors: Producers, importers, and wholesaler of:

- food and beverage company

- catering technologies

- services for settore catering and trade industry

food retails

- trade agency

- traders of food specialties

- traders of fresh products

Official Website: www.anuga.com