Regular physical activity is one of the most important things we can do for our health. Skiing is one of the best options. It is a beautiful sport that rewards those prepared to put in the effort. Finding the best conditions usually requires getting up early, taking care of skis and gear, arriving at the starting point, getting properly kitted out, and warming up before the first descent, but the effort returns rich rewards.
Just think of all the unforgettable moments the sport has given you, your family members, and your friends. Think of the feeling of happiness, satisfaction, and joy you feel looking at nature and the surrounding mountains when you put your everyday worries aside for a moment. Not to mention the pride and accomplishment you feel when you find that perfect turn. Think of all those hours spent in the crisp winter air. The positive effects that skiing brings could go on forever.
Everyone has their favorite aspect. We like to say jokingly that the best moment in any ski day is taking off the ski boots, but we know deep inside that skiing made us feel good for that day. We are doing something good for ourselves and our bodies. And ultimately, a great day of skiing is worth sharing with others.
This idea is what our long-time ambassador Kelsey Serwa Rey shares in this issue. She clearly has skiing to thank for many of the good things she has experienced along her life's journey. Skiing has brought her a world championship title and an Olympic gold medal. But an even greater gift is the friends she has made, the interesting people she has met, and the unique places she has visited. Perhaps the greatest gift of all is the discipline and courage, which leave her a fulfilled, happy, and successful woman who knows exactly what she wants in life.
Marco Tomasi, who spent his last winter in Aspen, Colorado, feels the same about skiing. As does Léa Bouard, who has skied around the world and even skied on Antarctica. The same goes for Siggi Bjarni Sveinsson and Rožle Bregar, who keep discovering Iceland's magic winter wonderland. And finally Glen Plake who likes to say that skiing is the best way in the world to waste time.
Their stories are a source of inspiration and motivation for us too, to keep our boundless joy and enthusiasm in designing and making better skis that serve as loyal companions on ski adventures of skiers worldwide. And to complete the circle, we are delighted to be co-creators of Always Good Times. That is our mission.
Primetime 44+ & Primetime N°4+
The Primetime 44+ and N°4+ harness the same effortless fun and innovative technology as the rest of the Primetime family designed for all types of carvers from speed lovers to recreational rippers. Designed on a slightly broader platform, for an even more confident and inspiring ride for enjoyable all-day skiing.
AND THE AWARD GOES TO...
Ripstick 102 & Ripstick 100 W
The all-new, next generation of Ripstick was thoughtfully designed over many years of development. Trusted by freeride skiers across the globe, the new Ripsticks are upgraded with modern technology and shapes that excel everywhere across the mountain. New widths allow you to seamlessly maneuver through tight trees and narrow chutes with poise and carve turns in open bowls and groomers.
ACE SCX & ACE Speed Magic SLX
Skis with racing DNA got a new look. ACE SCX is a multiturn hybrid built as a crossover between a short and long-turn ski for making your expert-level turns with perfection.
ACE Speed Magic SLX is an ultimate carving tool for women who grip it and rip it on the groomers and keep coming back for more.
Element 78 RS & Element 78 RS W
At Elan we believe there is a great skier in everyone, and we are dedicated to delivering products that not only help skiers progress their skills quicker, but ultimately love a great day skiing.
Whether you are new to skiing, or a proficient skier looking for an easy ride, these models boost confidence and progress skiing abilities faster with technology that supports and accelerates control and balance. This is your companion for confident and trusted skiing performance.
The list of awards the Elan brand receives for its products is getting longer every year. This year the all new Ripstick series has been recognized for excellence by organizations around the world.
The innovative reputation of the Elan brand has remained steadfast year after year, for almost eighty years. During this time, products from Begunje na Gorenjskem have changed the course of skiing history several times. Of course, these exceptional products which delight skiers all over the world, do not go unnoticed. Their innovation and technological superiority, and attractive aesthetics have also been recognized by the juries of many globally recognized institutions, which award prizes for the most outstanding products. This year, skis from the Ripstick series join the distinguished list of most impressive products for winter 2024/25.
The Ripstick series features eight ski models, which are improved in construction and even more technically sophisticated and graphically coordinated than previous generations. All of which impressed the expert jury of the Plus X Award, which is considered the most well-known award in the field of innovative products for sports and active lifestyles. The Ripstick series of skis has
been awarded as many as five Plus X Award quality seals.
The members of the jury explained its decision with the following words: "The new Ripstick Series has been designed and developed with care to not abandon the inherent and previously awarded Ripstick characteristics, which are loved and trusted by freeride skiers across the globe. The latest generation Ripsticks are upgraded with modern state of the art technology and shapes that excel everywhere across the mountain, to create the next chapter to the Ripstick story. These new, lightweight skis deliver heavyweight performance in any terrain or conditions are set to remain the top ski of choice for freeriders globally."
The Ripstick 96 also received the prestigious Red Dot Award for Product Design 2024. The expert jury was convinced by the new shape of the ski and fresh graphic design, which exudes a unique combination of modernity and high technology.
"We are extremely thankful and proud of every award we receive. This recognizes our work and proves that we are going in the right direction with our constant thinking and striving for new innovations. At the same time, such efforts are also motivation for further creation," explained Klarisa Veselič, Global Head of Product Management at Elan.
VILLAGE OF TALENTS
Begunje na Gorenjskem is a special place - the birthplace of two global phenomena. In addition to ski innovator Elan, Begunje is also the home of the Avsenik Brothers Ensemble, the founders of Slovenian folk pop music.
Franci Kolman, Alex Štokelj, Elan Media
Photo on the left page: Rudi Finžgar is second from the left in the upper row, Slavko Avsenik is the one holding the accordion.
At first glance Begunje na Gorenjskem is a typical, picturesque village like many others around Slovenia. Begne, as the locals call it, charms visitors with its beautiful surroundings in the foothills of the Karavanks, with the 2060-meter Mount Begunjščica towering above the village. Across the valley, the Julian Alps rise over the land with the mighty crown of Mount Triglav. Begunje may only have just over a thousand people, but there is clearly something special hidden deep in this tiny corner of the world. It is hard to fathom that such a small village could be the birthplace of two phenomena that have taken its name everywhere and achieved worldwide fame, respect, and prestige. They are Elan, the innovative brand in skiing, and the folk pop music ensemble Avsenik. Skiing and music may have little in common, but the two stories are curiously intertwined and linked. They share many common denominators and points of contact, but they are both driven by passion, courage, love, and sheer determination.
These are the defining characteristics of their stories’ main protagonists, Rudi Finžgar and Slavko Avsenik. The breathtaking nature of Begunje served as their common inspiration. They were also both keen skiers, or ski jumpers
to be precise. Although one was nine years younger than the other, they were comrades on the ski jumping hills, a kind of mentor and pupil. In those carefree teenage years, they had no idea of the glorious future ahead of them.
Let's start with Elan, or rather with its father, Rudi Finžgar. He came from the nearby town of Kropa, which gave him a distinctive dialect. Rudi fell in love with skiing and all things related to it as a young boy. He was an excellent ski jumper, setting the Slovenian national record for the first time before the Second World War and later extending it several times. He was the first Slovene to break the 100-meter mark. Rudi competed in a distinctive red jumpsuit which earned him the nickname "Der Rote Teufel aus Titoland" (The Red Devil of Titoland) in German-speaking countries after the war. Jumping was his source of inspiration and courage. When he was forcibly mobilized into the German army during the war, he had no qualms about running away and joining the partisans. Making skis was his specialty, so he put his knowledge to work and made skis for the Slovenian partisans during the war. The people of Begunje took him as their own when he set up the Elan sports equipment manufacturing cooperative on Sept. 24th, 1945. That is when he uttered his legendary sentence: "Who
can think of sleep, of money? The world is waiting for me, and for Elan." He was only 25 years old but despite his youth, Rudi had a clear vision based on a unique combination of knowledge, hard work, daring, and charisma. He possessed a special energy. Even though he was the founder and director of Elan, he still devoted a lot of time to his love of ski jumping. He competed actively in the years after the war, setting the Slovenian record in Oberstdorf with 117 meters. Rudi actually jumped as far as 127 meters but could not stay on his feet. The record stood for nine years until the arrival of Jože Šlibar. Alongside his work and his ski jumping career, he also found time to mentor the youth of Begunje. He coached young ski jumpers, among whom was also Slavko Avsenik. As a kid, Slavko must have heard Rudi shout countless times in his distinctive dialect: "Pull up, pull up, doesn’t matter if you crash, nobody ever breaks a stomach!"
Unlike Rudi, Slavko was born and raised in Begunje. Even as a child, he loved the surrounding hills, and in winter, like most boys, he was in love with skiing and ski jumping. The family only had one single pair of skis at home, and they had to be shared among all the brothers and sisters. But somehow the skis made their way to Slavko much more often
than the others. Slavko was also always keen to take part in various activities and actions around the village. It is difficult to say when he and Rudi first met, but they were certainly both involved in the reconstruction of Roblek hut on Mount Begunjščica just above the village. Slavko and his brother Vilko performed at the opening on Sept. 15th, 1946. Back then, Rudi could simply call up famous Slovenian engineer and sports facility designer and father of Planica ski jumping hill Stanko Bloudek to Begunje and together they decided where the new local ski jumping hill would be built. Engineer Bloudek drew its profile and the local boys picked up their picks and shovels and got to digging. Among them was Slavko, who also did his part by persuading the landowner to give up a few pear trees in the future run-off area of the ski jump. While Slavko was not as accomplished as Rudi as a ski jumper, they were both selected for the Yugoslavian national team on several occasions.
In those years, they were both still somewhat anonymous. Neither of them had any idea of the bright future ahead. Once, while walking around the modest workshops, Rudi said, "There will be a mighty factory here in the year 2000." It turned out that his prediction was off by thirty years. The factory opened in 1970 and became the place that wrote the history of skiing. Elan became the globally recognized innovator in skiing and profoundly influenced skiing history
several times over, most notably in the mid-1990s with the advent of the socalled carving revolution and the SCX ski.
Slavko, on the other hand, was a jolly lad, a keen skier and a self-taught musician who couldn't read music notes. But he had a remarkable talent, an ear for music and a unique musical imagination that helped him create timeless masterpieces. Slavko became the founder of folk pop music in Slovenia. At his father's request, he and his brothers formed a family ensemble in 1936 in which he played the accordion. The ensemble later evolved into the Avsenik Brothers Quintet under the joint leadership of brothers Slavko Avsenik and Vilko Ovsenik. And then they truly took off, achieving incredible popularity, especially in the German speaking countries. They released over 120 records and sold more than 30 million copies. They once performed in Frankfurt on the same day as the Rolling Stones, but the Avsenik brothers drew a much bigger crowd. Their song “Na Golici” or “Trompetenecho,” as it is known in the German speaking world, is one of the most recognizable polkas and the most played instrumental song in the world. The song’s chorus is played when goals are scored in the NHL games.
Although they played in all corners of the world and performed under the Oberkrainer name, the Avsenik Brothers always respected their traditions and
never forgot where they came from. The Avseniks carried the good name of their home village of Begunje around the world and Slavko wrote a song for just about every hill in the area. Of course he could not forget about Planica, the original home of ski flying. The famous chorus of "Planica, Planica, queen of the snow ..." is now as much part of the annual competition as ski flying itself. Even Japanese ski jumping legend Noriaki Kasai learned it by heart. The song is Slavko's homage to his life-long love and passion for ski jumping. Many years later, when both had achieved their fame, Slavko and Rudi often watched the ski jumping at Planica together.
Thanks to Rudi Finžgar and the brothers Slavko Avsenik and Vilko Ovsenik, Begunje na Gorenjskem holds a special place on the world map. It may be a small village, but it is the birthplace of remarkable stories that make Begunje well worth a visit. Begunje also houses two museums dedicated to its two biggest stories. The Elan factory houses the Alpine Ski Museum that contains all the interesting details about Elan and it's founder Rudi Finžgar. A few hundred meters further down the road is the Avsenik Restaurant, where excellent Slovenian dishes are cooked. It is also home to the Avsenik Festival every two years, as well as a museum dedicated to the Avsenik Brothers Ensemble, and their music is always playing in the background.
A SKIER
Glen Plake is a complex person. Everyone knows him for his mohawk, but it's by no means his only distinguishing feature. He is a man who has driven his passion and love to perfection. This is why he laughs so often. But at his core he is and always has been a skier.
Gregor Šket Toni Konrad Samo Vidic, Glen Plake Archive
The voice of Cass Elliot of the legendary Californian band The Mamas and the Papas is probably a very rare occurrence on Glen Plake’s stereo. Her music is too gentle, melodic, and casual (in a good way). But the chorus of her hit “Make Your Own Kind of Music” could easily be Glen's life motto. His music is distinctly unique. It's a curious blend of skiing, skateboarding, punk, mechanics, water-skiing, racing cars and many other off-beat activities. His song is as special and rare as a unicorn. And he never ever cared if anyone else sang it with him. But the irony of fate always makes for unusual outcomes. Glen never made any effort to be likeable and popular. He just gave himself wholeheartedly to skiing - the best way in the world to waste time, as he once vividly put it. And then, quite unwittingly and unknowingly, he became by far the most popular American skier of all time. He is instantly recognizable wherever he goes because of his infectious laugh. Spending time with Glen is just full-on fun. He is in perfect shape, bursting with youthful energy and his mischievous and playful character shines through everything he does. It comes as no surprise that he has been named one of the 50 most exciting athletes of our time. If we paraphrase Volkswagen's slogan Das Auto, Glen Plake is simply The Skier.
THE USA IS HOME TO SOME EXCEPTIONAL SKIERS, BUT THE TITLE OF THE MOST FAMOUS AND RECOGNIZABLE AMERICAN SKIER BELONGS TO YOU. HOW FLATTERING IS THAT TO YOU AND IS IT ALSO TIRING IN A WAY?
I don’t want to brag, but people do recognize me and say nice things to me all the time. In Chamonix, where have been spending most of my time in recent years, it happens every day. Just today, a nice man and his son came up to me in the gondola and said, “You are Glen Plake, aren't you?” “Yes, of course I am,” I replied. It is interesting that I’m not recognized only by Americans, but by people of all different nationalities who love skiing. I have a friend in Chamonix who is a ski instructor and mountain guide, and he told me that his clients often ask him if they are going to see Mont Blanc and Glen Plake. I would be lying if said that I was not flattered. Of course am, but it’s an honor for me as well. It’s proof that have chosen an interesting path for my life and that I've been passionate and sincere in everything I have done. It also makes me feel a great deal of responsibility, because have to maintain standards so as not to let people down. But my popularity is quite different from that
enjoyed by movie actors. They are popular because of the roles they play, but nobody really knows who they are and what kind of person they are. I live my role all the time, am always me, and above all, never act or pretend.
IT IS HARD TO IMAGINE GLEN PLAKE IN A TIGHT RACE SUIT FIGHTING AGAINST THE BLUE AND RED GATES AND A STOPWATCH. BUT YOU STARTED AS A CLASSIC SKI RACER?
Yes, did, we all did. started when my mother enrolled me in ski school, and then slowly worked my way up to the school team and so on.
HOW GOOD WERE YOU AS A RACER?
started skiing when was two and raced in alpine disciplines until was 16. Unless you made the national team as a teenager, where you had access to coaches and all the best training facilities, you didn't really have a chance to move forward. That’s what happened to me. I did not make the national team at age 18 and my parents didn’t necessarily have the funds to finance my further skiing career.
WHEN DID YOU REALIZE YOU WERE TOO FREE-SPIRITED TO BE RESTRICTED BY A CLASSIC RACING PROGRAM?
Me and my friend heard about some mogul competitions. As ski racers we had the technical ability to ski moguls, so we set off into the world of freeskiing where we enjoyed successful professional careers for a few years.
YOU GREW UP AROUND LAKE TAHOE WHICH IS CONSIDERED THE CRADLE OF CALIFORNIAN SKIING.
Yes, for sure. People tend to associate California with the sun and the ocean, but the Sierra Mountains are home to great skiing with a very rich history. South of Lake Tahoe has great terrain and great snow. Mammoth Mountain is a great ski area and Heavenly Valley used to have a World Cup race where saw Stenmark and the Mahre brothers live. I even saw Jean-Claude Killy when was really little.
HOW DID YOU GET INTO SKIING IN THE FIRST PLACE? DID YOU EVER THINK ABOUT MAKING A LIVING OFF SKIING AS A CHILD?
fell in love with skiing as a little kid. I didn't know what it meant back then but skiing always felt special. My mother would drop me off at the bottom of the ski area in the
morning and then we would ski with my friends until the evening. broke my leg skiing for the first time when I was five years old. Those few weeks when I couldn't ski were terrible for me. It was the same when we went to visit my grandparents, loved them very much, but after a few days became restless because couldn’t ski. As a kid, described the difference between summer and winter by saying that you cannot ski in summer. Getting our season lift passes before the start of winter felt better than Christmas for me. It was the most important day of the year, more important than a birthday or a school party. knew all the best professional skiers very well, knew where they lived, the bars they hung out at. When I was a bit older, I looked up to them a lot. I told myself that one day wanted to ski like them.
WHAT ABOUT SCHOOL?
The school suffered a lot, of course, it was as if it didn't even exist in my life. To be honest, had problems from the very beginning. Not because had difficulty learning, but because skiing was the only thing that really interested me. Some people pursue an education, others follow their dreams from a young age. It is hard to say which is better or what is right and what is wrong.
DO YOU HAVE ANY ROLE MODELS?
Not role models as such, but my grandfather Bob was a strong influence on me. He was born during the Great Depression, so he knew how to work hard and be patient, but most of all he knew you must find your own way. Sports-wise, I got inspired by images of athletes, even unknown ones, who had a special body position or a facial expression. It didn't even matter what sport they were doing. I was even impressed by the odd baseball player, and I was never really into baseball at all.
YOU
WERE ONE OF THE BEST SKIERS IN THE MOGULS, BUT THEN YOU FOCUSED COMPLETELY ON WHAT WE NOW CALL FREERIDE SKIING. WHAT WAS THE REASON FOR THIS TRANSITION?
It was just my personal ski evolution, starting in ski school, continuing through alpine disciplines and in the moguls. Then it all came together in free skiing. Everything just fell into place. loved the freedom that skiing brings, I loved the adrenaline rush of jumping over cliffs. Unlike Europe, America doesn’t have a long history and tradition of alpinism, but over time learned about these things, and I was immediately hooked. We knew that
in the Sierra some skiers only skied up in the mountains and not inside the ski area. When I started venturing out into nature, a whole new world opened to me.
DID AMERICANS KNOW ABOUT ELAN SKIS BACK THEN?
Believe it or not, my father even skied on Elan skis in the late 1970s. I broke my leg on blue RC skis in the early 1980s. A friend of mine was even sponsored by Elan. remember being in awe of his full set of six pairs of slalom, giant slalom, and downhill skis.
WHAT ABOUT SKIING IN FRESH POWDER, WERE YOU INTO THAT AT THE TIME?
Skiing powder is a fantastic thing, but to tell you the truth, it is not the ultimate skiing pleasure for me. It is two dimensional. My personal pleasure is skiing big bumps covered in fresh soft snow. It makes skiing three dimensional.
FREERIDE SKIING HAS BECOME VERY POPULAR IN RECENT YEARS; IT HAS EVOLVED INTO A LIFESTYLE. BUT IT IS NOT A NEW GENRE OF SKIING. Well, freeride, free skiing or whatever you want to call it is not new. It is the original form of skiing. The first ski resorts came much later, and carving has only been around since the mid-1990s. Saying that freeride is only 15 or 20 years old is a complete lie and it’s not true.
HAVE YOU EVER THOUGHT ABOUT WHAT SKIING MEANS TO YOU? IN TERMS OF WHAT IT HAS ENABLED YOU TO DO AND HOW MANY INTERESTING PEOPLE AND PLACES YOU HAVE SEEN BECAUSE OF IT?
Skiing has given me everything have seen and everything have. It is what do for a living. I have no rich ancestors, no trust fund, and can only thank skiing for everything. In these terms I’m proud that had the courage and that I listened to the inner voice I’ve had since was a child that has guided me along this exciting path. have seen beautiful parts of the world and met some great people. Being able to make a living off skiing is an incredible privilege. My French travel documents say famous skier under job description. I think that’s awesome.
YOUR HOBBIES ARE ALSO AN INTERESTING ASPECT OF YOUR LIFE. YOU ARE A FAN OF WATER-SKIING, FAST BOATS, AND UNUSUAL CARS. WOULD YOU SAY SKIING HAS ALSO
MADE THIS POSSIBLE?
That is only partially true. Part of the reason have unusual things is because never had the money to buy new ones. Fortunately, I have good manual skills thanks to my grandfather and enough mechanical knowledge to be able to repair things or put them back together. Water skiing has kept me healthy. I am sure that I wouldn't have been such a successful athlete without water skiing. My love for mechanics and strange vehicles helps me mentally because it takes a lot of patience, precision, and concentration. Building a vehicle is complex. built engines with over 1000 horsepower and that’s not an easy feat. If you do just one thing wrong, the whole thing can blow up in your face. All these activities are a kind of meditation for me, and they fill my time away from skiing.
LATELY YOU HAVE SPENT MOST OF YOUR TIME IN CHAMONIX. IF I'M NOT MISTAKEN, YOUR MOVE TO THE SAVOY ALPS WAS QUITE AN ADVENTURE.
first came to Chamonix for a three-week shoot for the “Blizzard of Aahhh's.” When everyone was packing up to go home, I said was staying here. “What's wrong with this little town?” said. had no kids at home or job, and had other problems I had to sort out due to my run-ins with the law. So, I was in no rush to go back home, but that’s another story. had two pairs of skis, a ski pass and USD 25, but I stayed anyway. like it here, there are lots of outdoor activities and enjoy the company of interesting people.
YOU HAVE BEEN SKIING ON ELAN SKIS SINCE 2006. HOW IMPORTANT IS IT FOR YOU TO WORK WITH ELAN ENGINEERS WHO ARE SOME OF THE GREATEST MASTERS OF THEIR PROFESSION AND WHO MAKE IT POSSIBLE FOR YOU TO CO-CREATE YOUR FAVORITE SKIS?
It’s every skier’s dream. One of the main reasons chose Elan more than a decade and a half ago is the fact that Begunje is home to the best ski developers in the world. They gave me access and insight into how the most innovative skis are made. could see how skis are made with my own eyes, and could touch all the raw materials and components that come together to make a ski. I think that’s fantastic. Over time, they even took some of my ideas on board. I knew about Elan's rich history in the ski racing world, so the guys expectedly thought
some of my ideas were strange. kept telling them we should start making skis that were a bit softer, skis that twist, bend, and have fewer metal components. In the end, we got to some sort of agreement. I must admit that I really enjoyed being part of the transition of Elan from a traditional racing ski manufacturer to a maker of skis that made everyone excited. Just take a look at the Ripstick. These skis have changed the perception of Elan as a brand. We know a sort of new Elan which is a unique blend of old and new. We are never satisfied, and we’re always looking for something new. Instead of striving for bigger and better, we ask ourselves: why? This is fundamental for continuing the innovation process. We do not follow trends, we create them.
WHAT ABOUT SKI DESIGN - ARE SKIS ALSO AN INTEGRAL PART OF YOUR UNIQUE SKI-PUNK IMAGE?
I have always been different, and Elan has always been different. I have always been unique, and Elan has always been unique as well. After all, we invented carving, and we are the only ones who make different left and right skis. We are the only ones who use carbon fiber tubing instead of metal reinforcements. Of course, graphic design is also interesting. It is like fashion and graphic designers are always five years ahead of their time. I'm like that in a way as well. Kimberly often tells me “Look, this was your idea five years ago.” In graphic design, it's not about what's popular now, but about what people will like in five years' time.
WOULD YOU AGREE THAT ANDRE AGASSI'S QUOTE THAT “IMAGE IS EVERYTHING” APPLIES TO YOU AS WELL? ARE THERE SOME SIMILARITIES BETWEEN YOU AND HIM?
am certainly the first person not to be like everyone else, that is for sure. have always worked only with independent brands and never with big corporations or groups. Even when I did work with conglomerates, I only took a part of their range, maybe just the ski boots or bindings, but not skis as well. love independent products and brands.
My attitude was probably described best by my Kimberly, who always says: “Hey, what do you expect from a guy who has a mohawk and is known for skiing down steep mountains?”
HOW DOES GLEN PLAKE EXPLAIN ELAN’S NOW LEGENDARY MOTTO ALWAYS GOOD TIMES? have been accused of giggling and smiling too much. I look at them and say, “Really? That’s a bad thing?” go out of my way to try to be nice to people. I've probably offended some people, but it's never been intentional, and I've always been able to apologize. I mean, it's okay to be polite, but it's even better if you can open doors for people. It is very easy to do. Being able to spend your days smiling, happy, easy, and nice is Always Good Times for me.
CARVING (R)EVOLUTION
In the early nineties, Elan invented carving. With the Primetime series, Elan has redefined carving and taken it to the next level.
Gregor Šket Alex Štokelj, Samo Vidic, Elan Media
Charles H. Duell, a senior official in the U.S. Patent Office, claimed in 1899 that everything that should have been invented had already been invented. It would be interesting to observe this gentleman if he were alive today. He would not believe his eyes, but most of all he would be horrified at the extent of his error.
Many of mankind's great inventions share a strange common denominator. At the beginning of their journey, many of them were met with fierce disapproval, resistance, and rejection. This was the case with the first automobiles. People stared at them with disbelief, wonder, and even fear. It was much the same with the first personal computers. In the late 1970s, when Bill Gates talked about how soon everyone would have their own personal computer on their desk, he was laughed at. Steve Jobs was met with puzzled looks when he talked about a small box, about ten centimeters high and six centimeters wide, that would be a telephone, as well as anything else you could think of.
Although skiing is an integral part of life in many parts of the world, not only for pleasure but primarily as a means of transportation and survival, it cannot really be placed among mankind's most important ideas. Yet skiing is one of those activities that is driven by innovation and invention. And in this small part of the world, in the 1990s, an invention was born that surpassed everything. It could be called the mother of all inventions, a watershed moment, and a turning point after which nothing was ever the same again. It all happened in the small alpine village of Begunje na Gorenjskem in Slovenia.
Every modern ski in the last thirty years carries a little bit of Elan DNA.
In those days, we still skied on two-meter-long skis. Good skiers could choose between slalom and giant slalom skis, but hardly anyone could tell the difference between the two. Slalom skis were supposed to be a little stiffer than giant slalom skis and that was it. To prove that the choice was more of an illusion than anything else, Ingemar Stenmark, the best male skier of all time, who won the longest string of World Cup races, raced an entire season on a single pair of skis for both slalom and giant slalom - and naturally won most of them. Although the legendary Swede was famous for his unique technique that allowed him to make the most of the now negligible side cut, the technique of the rest of the skiing population - both competitive and recreationalwas based on skidding.
The Revolution
Because of these circumstances, Elan's engineers began to envision a revolution. They produced a butterfly-shaped ski significantly wider and almost half a meter shorter than the planks used then. Placed next to traditional skis, they looked like equipment for a completely different sport. The initial responses were overwhelmingly negative. Elan dealers were horrified when they saw them. They said it was impossible to ski on them. But the engineers were so confident in their invention that they refused to admit defeat. They offered the skis to Elan employees, especially those who were new to skiing, whose reactions were quite different. They talked excitedly about how much easier it was to learn with these skis, how much easier they were to control, how beautifully
they turned, and how much more fun they brought to the sport. This extraordinary anecdote changed the course of skiing history. The iconic skis bore the SCX name, an abbreviation for “Side Cut Extreme.” Those three letters marked the beginning of a new era, the era of carving. Thanks to SCX, Elan can confidently claim that every modern ski in the last thirty years carries a little bit of Elan DNA.
Evolution
The SCX started an unbelievable chain reaction. They opened the doors of skiing to recreational skiers worldwide. Skiing was suddenly easier and more fun. Ski racers also adapted to the new skis quickly, and this time they could feel the difference between slalom skis with a radius of about 13 meters and giant slalom skis with a radius of about 19 meters. The new concept allowed ski manufacturers to produce skis in countless subgenres so that every skier could find the ski that best suited their preferences, needs, and abilities. And carving skis also made it possible to produce skis perfectly adapted to women in terms of geometry, technical characteristics, weight, and graphics.
Of course, all ski manufacturers were quick to jump on the bandwagon, but the people at Elan were not bothered at all. As carving pioneers, they knew how to maintain their edge and dominance. Every few years they would build on their invention, retaining their decisive advantage. Regularly they introduced innovations and improvements that turned the initial revolution
into a cycle of evolution, to the delight of skiers all over the world. First, the Fusion binding system allowed the ski to flex better under the boot, further improving the effectiveness of the pronounced sidecut. Then came the SpeedWave series, with WaveFlex technology for improved flex and grip. Then came Amphibio skis. These asymmetrical skis introduced the revolutionary solution of using a dedicated left and right ski to combine the best features of rocker and camber profiles. Rocker allows for better flotation and quicker maneuverability, while camber provides superior edge grip and rebound. The resulting versatility of the Amphibio skis was unprecedented. Elan built on the technology by introducing Amphibio 4D technology, which uses dedicated technologies not only for the left and right skis, but also for the front and rear sections of the skis. The convex front section allows for easier and more precise turn initiation, while the concave rear section helps to efficiently exit the turn and set the skis up for a new turn.
With the Amphibio ski profile, Elan introduced a design that uses different tip profiles in addition to a dedicated left and right ski. The inside edge features classic camber while the outside edge is rockered in the tip and tail. Camber allows the entire edge to remain in contact with the snow surface while rocker, meaning a slight rise slightly before the widest section at the front of the ski, allows it to pivot into turns with less effort. This makes it easier to initiate turns and makes the ski easier to manage.
A New Era
In recent years, the ski world's attention has shifted from the groomed slopes to the backcountry. Everyone dreams of fresh powder and the joy of skiing in untouched winter wilderness instead of speeding down perfectly manicured pitches. But ski muscles have a long memory and have never forgotten the thrill of slicing perfect arcs down fresh groomers in the early morning as gravity creates a unique blend of speed and primal joy.
Skiing was suddenly easier and more fun.
The Primetime series skis represent the rebirth of carving by taking design to the next level. Inspired by the joy of skiing perfect groomers, they bring a new level of excitement and thrill to the slopes. At Elan, we understand the distinct types of on-piste skiers. Some love speed, some prefer shorter carved turns, and
some just love to cruise the slopes all day. The Primetime family has a ski for everyone. The range includes eleven models, six for men and five for women, that combine a fresh and youthful design philosophy with state-of-the-art carving technology for the ultimate on-piste skiing experience.
Primetime Series skis are designed to give every skier more natural control in turns regardless of ability. This is achieved through PowerMatch technology, which adjusts and adds materials where necessary, in combination with Elan's revolutionary Amphibio profile, which integrates two profiles in one ski - classic camber on the inner edge and a rocker on the outer edge. This ensures even more precise power transmission to the parts of the ski where it is needed most for controlled handling on varied groomed terrain. The specific material allocation enhances the capabilities
of the dedicated left and right skis for excellent edge control and breathtaking performance.
Skiers interested in the technical design of the skis will appreciate the fact that PowerMatch with Dual Density Woodcore technology uses a thicker profile and stronger materials along the inner edge of the ski for power, stability, edge grip and responsiveness. In turn, the outer edge has a thinner profile in the tip and tail, and uses lighter materials for intuitive maneuverability, reduced weight, and a smooth feel.
Primetime Series skis also feature multiple Titanal reinforcements for excellent edge control, power, and rebound, Racing Sidewall technology for direct power transmission to the edges, and of course, the Amphibio profile, which combines a rocker profile on the outside of the ski for easier turn initiation
with a classic camber on the inside for improved edge grip.
The innovative 3D shape of the Primetime skis is derived from the technology used in their construction. All models in the Primetime family are styled in a fresh monochromatic look inspired by different fields of sport, fashion and beauty.
Despite PowerMatch technology being the common ground between models, each model in the Primetime range offers different construction features to best adapt to different skiers' needs.
Thinking back to Mr. Charles H. Duell; it is just as well that he was not a skier. If he were, a visit to Begunje na Gorenjskem would blow his mind.
WATCH SKI CROSS WORLD CHAMP FILIP FLISAR PUT PRIMETIME TO THE TEST.
LET IT RIP
Now in the third generation, Ripstick continues its reign as Elan’s most popular series of skis.
Ben Fresco Nejc Ferjan, Toni Konrad, Samo Vidic, Elan Media
Better with Each Generation
"The Ripstick series is extremely important to us and we're very proud of the recognition it has received. You could even say that it has become a sub-brand for Elan. Ripstick set a new standard for lightweight, playful performance in the freeride segment which has made it one
Believe it or not, the emergence of fat skis can be traced back to the late eighties when heli-skiing operations were looking for ways to make powder skiing easier for guests who were embarking on the adventure of a lifetime. It wasn’t until almost a decade later that wider models would finally make their way into ski shops, and it was even longer until they evolved into more than just powder skis for the typical skier making a trip to the local ski resort.
Flash forward to today and the popularity of skis between 90 and 100 millimeters under the foot has skyrocketed. While considered wide by previous standards, skiers around the globe who venture wherever the snow is best have declared this the “Goldilocks” zone for skis, as it’s just right for handling the vast array of conditions you might encounter in the mountains.
It wasn’t always this way; the powder skis of old floated like a yacht but they left much to be desired in anything other than
deep snow. This left skiers with the unadmirable task of having to choose between hard snow grip and soft snow floatation. With modern design and technology however, the wide-bodied skis of today provide all the fun they used to in fresh snow and deliver superb performance, even when it hasn’t snowed for a week.
Similarly, though most drivers don’t tow a trailer or need room for five skiers and all their gear, SUVs continue to grow in popularity. Why? Because when you need extra towing capacity or seating, it’s nice to be prepared for an adventure. And just like automotive advancements have put the rough ride and strippeddown interior of your old pickup in the past, skiers now benefit from innovation and refined designs that deliver a versatile ski like Ripstick which floats in powder and confidently grips firm surfaces with equality. This means skiers can now enjoy carving up corduroy as much as shredding their storm day powder stash, all on the same ski. For Ripstick skiers, being prepared for the unexpected has never felt so good.
of the most popular and recognizable series of Elan skis in recent history. The strong reception from its very beginning motivates us to improve and enhance it with each generation. Now in the third generation, new construction takes Ripstick's stability, torsional rigidity, performance, and response to a whole new level," explains Klarisa Veselič, Global Head of Product Management at
Elan. The team at Elan always believed Ripstick was destined to succeed, but the realization of the idea didn’t happen overnight. Years of knowledge, ingenuity, and development were required behind the scenes to ensure that the skis performed just as well on the snow as the design did on paper.
Continuing Elan’s legacy of innovation, the first generation of Ripstick skis used a basic construction combined with a modern technology featuring carbon rods that the R&D department had been experimenting with for a few years. With a little luck and a lot of dedication, the Ripstick was born with a lightweight chassis, smooth ride, and playful attitude that changed the perception of how freeride skis could perform.
New geometry for a more centered feel
After building a cult following early on, the product department went back to the drawing board, following a usercentered approach to improve upon the
Athlete Approved
When developing new skis, Elan's engineers and product managers also work closely with professional athletes, who provide valuable feedback from the field. Instrumental since the beginning of Ripstick, Glen Plake has been an active participant in the process, using his extensive knowledge about ski construction, a wealth of experience in the mountains, and a keen sense for practical mechanical skills that have become known as “Glen-gineering.” Not only did Glen contribute to the performance characteristics of Ripstick, but he also provided critical input about the look and feel of the product.
"We have been working with Glen for over fifteen years. He’s very curious and interested in how to make skis better. He has an extremely good feel and knows how to distinguish individual characteristics about skis," says Luka Bassanese, Head of Design, who also collaborated with the legendary skier in
creating the graphics for Ripstick.
"Glen is so much more than a skier. He was also involved in the creative process of the graphic design of the Ripstick series skis. The idea to paint the skis came naturally because it fits his creative personality. It turned out to be a unique and impressive project," adds Bassanese.
The latest Ripstick lineup consists of four models for each gender, plus three additional Black Edition models that deliver additional power. Each model is a high-performance, lightweight freeride ski that is equally at home inbounds at a ski resort as it is in the backcountry. For skiers in search of a versatile, stable, and confident ride, Ripstick continues to be the go-to series from Elan that ensures great days in the mountains no matter where they ski.
Ripstick family. "Analyzing the existing models in relation to current skiing needs is an essential part of the development process. This is the only way we can improve, upgrade, and add new features," explains Matej Božičnik, R&D Project manager. Thus, the second generation of Ripstick featured new torsional reinforcement, resulting in enhanced grip, power, and stability.
Now in generation three, Ripstick exhibits significant changes from the first and second versions, focusing again on
Carbon deck technology
the needs of the skier and adapting to evolution in skiing technique. New unidirectional carbon laminates support an optimized combination of wood in the core, new geometry, new footprints, and a slightly shorter turn radius, give the latest Ripstick series an advantage over previous models by increasing stability and power throughout the turn while further reducing weight.
"The third generation of Ripstick skis is more balanced and therefore suitable for a wider range of skiers. The ratio between tip and tail is smaller and the sidecut is different. However, the entire collection forms an attractively coordinated family
in terms of construction, geometry, and design," Božičnik says about the approach to improving on an already strong product line.
New construction makes the Ripstick even lighter
SCAN THE QR CODE AND LEARN MORE ABOUT RIPSTICK TECHNOLOGY
TO THE VERY SOUTH
Antarctica, the South Pole, is the most lonely and hostile part of our planet. It is every adventurer and explorer's dream.
Imagine what it's like to ski on its snow.
Léa Bouard Etienne Claret, Léa Bouard Archive
Ihave always believed that with a positive approach, you can trigger a chain reaction of good things. That is exactly what happened after my amazing trip to Alaska. got even luckier when was given the chance to explore a new area, a place that had just seen in books. was reading books about all the great explorers like Roald Amundsen, Robert Falcon Scott and others who were among the very first whose eyes captured the beauty of the white polar environment covered with eternal snow and ice and decorated with
crystal icebergs. And I could never have imagined that would ever touch this unknown land.
Antarctica! There's truly no place on Earth quite like it. It's a land of extremes - the coldest, windiest, highest, and driest continent. Only 1% of the lucky ones who have ever disembarked there were given the chance to ski on its snow. And feel incredibly fortunate to be among them. This journey has been a dream come true, and I'm bursting with excitement to share every moment of it.
Our adventure began with a daring trip across the treacherous Drake Passage, a legendary stretch of water known for its fierce weather. It's the ultimate test for any captain, but we braved it, eager for the wonders that awaited us.
On day one, we arrived on Deception Island, the caldera of an active volcano that hosted whaling and sealing stations during the 19th & 20th centuries. Round tanks were once used to store whale oil there. I'm relieved that they are not killing them anymore. The volcanic eruptions destroyed British Base B in 1969. It’s a unique landscape that comprises barren volcanic slopes, steaming beaches and ash-layered glaciers. The atmosphere with the abandoned factory, the black sand, and the fog that day blew me away.
And then, there they were - adorable little penguins waddling along the beach, a sight that filled my heart with joy.
On the second day, we finally approached the untouched beauty of this icy wonderland. My Ripsticks touched the Antarctic ground. That is quite a surreal feeling, there are no words that will ever describe the exquisite beauty and charm of this place. felt free in the middle of icebergs and mountains. Nature is breathtaking. We ski toured up the mountains each day. Before we got off the boat, we took great care to respect this fragile ecosystem, cleaning and disinfecting our gear to leave no trace behind.
Each day, was excited to be awakened by the alarm on the boat at 7 a.m., eager to see what awaited outside. always started with a cup of coffee, put my warmest clothes on, and headed out onto the deck to behold the breathtaking landscape. Each day, my eyes sparkled with wonder and a smile never left my face. My soul felt truly content on this side of the planet.
cherished these moments even more because there was no Wi-Fi connection or any kind of network throughout the entire trip. Being disconnected from the world felt incredibly liberating and peaceful. After the trip I decided to turn off my phone for at least 10 days once a year and retreat to a solitary place to reconnect with myself. There is something profoundly fulfilling about being fully present, especially in such a remarkable setting.
On the third day, we arrived in Wilhelmina Bay which was surrounded by swirling snowflakes and towering icebergs. felt truly humbled by the sheer grandeur of this frozen wilderness. It's a rare privilege to witness such raw beauty, cruising in the Zodiacs far from everything.
It is normally too cold and too dry to snow, which is why everything stays frozen! It's super rare to see snow fall and have fresh powder like that. We were lucky to experience this kind of weather. We went up Nansen Island that foggy day. Everything was white and magical as well.
Before getting off the boat and into the Zodiac and then to Antarctica ground, we had to wash and disinfect all our equipment daily. To preserve the land, we had several restrictions: no food, no drinks when leaving the boat. Antarctica is another world, a white polar and it should stay that way. It's magical, everything is
gigantic, icy, and white. It must be kept as is and not destroyed.
Day 4 started with a bluebird day on the Wiencke Island. It was snowing for a day and a half before blue sky returned. The whole team was super excited; we went up and down the island the entire day. We were lucky with this kind of weather, and on top of that there was no wind. That means the big faces and couloirs were not affected by wind and the snow sticks to the mountains.
For the end of the day, we decided to go on a mission and ski a big couloir that we saw with Marion Hearty from far. We made sure with our guide that the snow was stable. All perfect, the green light is on. We boot packed for the last 200 meters. The snow was so deep, we struggled to reach the top. The mountains can be very steep there too, that couloir was about 45 degrees. It reminds me of the mountains in Chamonix where live. didn’t think the mountains in Antarctica could be like that. And that was so special.
The fifth day we crossed the Lemaire Channel by boat to reach another island. The wildlife in Antarctica is unreal, while on the boat we saw lots of whales and even killer whales. They are truly huge creatures. There were plenty of penguins and seals on the islands as well. It is the experience of a lifetime.
On the sixth day an intense storm was coming towards us. We had to shorten our trip to be able to cross the Drake passage. For three days we were trying to get back to Ushuaïa. The waves were so big that it got me out of bed while sleeping. couldn’t sleep because it was moving too much in every direction. That was a crazy experience, I thought we were all going to die there. When it was time to eat we had to hold our plate and glass all the time. Sometimes after a huge wave we heard things falling and breaking on the ground. 50 plates on the ground at the same time. But after three eventful days we finally managed to make it back to Argentina.
During the trip was surrounded by a team who didn't know each other before putting our boots on. But we managed to express our creativity in this environment. And all those different situations helped us get to know each other a little better every day. We shared unique experiences while watching over each other in a place where the closest help is two days sailing away.
had the chance to ride magnificent mountains in the company of beautiful people, full of humility. I have learned a lot in such a brief time. We laughed, we cheered, and we weathered storms together, forming bonds that will last forever. never wanted to leave Antarctica. It showed me something special. will never forget this adventure. I'm grateful to have seen and skied Antarctica. It was a life-changing experience. I'm thankful to be able to travel the world and experience such amazing places. This place has left an indelible mark on my soul, igniting a passion for exploration that will never fade. I’m grateful beyond words for this extraordinary experience, and carry its spirit with me wherever go. float with the vibration and energy of life. There are so many beautiful places to discover. But that was my favorite adventure so far.
Thank you, Antarctica, you have stolen my heart forever!
WE MAKE SKIS
Sooner or later, almost every avid skier begins to question how their favorite pair of skis came to be. Making skis is fundamentally a rather complex interplay of the knowledge of materials, physics, various laws, the search for clever solutions and, above all, the dexterity of the hands and the knowledge of the human mind. At Elan, we have been doing this in our own unique way for almost eighty years.
Miran Pristavec
Elan Media
The art of ski building is a complex mosaic made up of countless pebbles, each of which plays an indispensable role. But like all good stories, the ones rich in substance, ours began with a passion and love for the mountains, for the winter, and for skiing. In a way, our philosophy of “Always Good Times” has been with us since the very beginning. How else could we describe the work of Rudi Finžgar, who was so crazy about winter, snow, and skiing that he studied the laws and behavior of wood down to the last detail, and learned the techniques and processes he needed to make the perfect wooden ski. First, he made skis just for himself, then for his friends and partisans, and then for all of us.
The process of making skis is like a living organism, growing, refining, improving and always looking for new visions. And it is always present in the current space and time, sometimes even venturing a step or two ahead.
often wonder what makes Elan’s story so special. Perhaps the answer is simple: it is the respect for tradition and the unwavering curiosity to learn and seek the new. In practice this means we never rest on our laurels and never stop thinking about how to improve. At the same time, we remain faithful to our essence. Despite all the advances, the increased volume of production, which to a certain extent has made it necessary to use machines, automation, and modern materials, we remain true to our two fundamental values: craftsmanship and wood. For us, handmade is not just a marketing phrase. It is our way of thinking, and this makes it our competitive advantage. Our factory has precision machines and robots, but nothing does certain operations better than knowledge and experience. This personal touch gives our skis their soul. And wood is the foundation of our creation. It is a natural material that breathes, lives and functions differently than man-made materials. Wood gives skis life. That is why Elans are full of soul and life.
Wood is a virtually irreplaceable material for skis due to its natural elasticity and absorbing properties.
All In One Place, All In Begunje
Technological advances have made their mark on the way skis are made. Mass production and consequent relocation to other parts of the world where labor may be cheaper have become the norm in our industry too. But that is simply not how we do things. We have always respected the knowledge, energy, traditions, and other strengths of our local environment. That is why we remain the only internationally renowned ski manufacturer that designs, engineers, manufactures and tests its products in one place, handcrafting them in collaboration with advanced automation and sustainable business practices. Begunje is home to a stateof-the-art factory where a skilled team expertly manages 1,800 different materials and 20,000 different components that are transformed through a variety of processes into the components and then the skis that bring joy to skiers around the world.
Preparation Of Components
Skis are essentially like a sandwich, with the different ingredients making a tasty whole. In fact, this is the origin of the term sandwich construction, which over the years has become a widely accepted semi-professional term in the ski world. For a sandwich to be any good, it is essential that each ingredient is of excellent quality and well prepared, and it is the same with skis. All the components of our skis are prepared with precision and care in different parts of the factory. Of course, equal attention and dedication are given to all the ski components produced with PU technology.
Perhaps the most interesting events occur in the wood workshop where the wood is processed and adjusted on machine tools with very tight tolerances. This is an essential step for all the following stages which together with the other construction materials create the overall quality of the final product. Each operation is strictly controlled and enables full traceability of the products.
Wood is a virtually irreplaceable material for skis due to its natural elasticity and absorbing properties, which is why we pay so much attention to it. The most commonly used species is poplar, although combinations of different types of wood are often used for skis to achieve the best features. Since wood is rarely homogeneous, ski cores are made by gluing several layers of wood together to create consistency between the load-bearing layers at the top and bottom of the ski.
Combining With Other Materials
The secret to a great ski lies in combining the woodcore with other special construction connected materials such as carbon, fiberglass, flax fibers and titanal. All these materials are bonded together using an innovative process in which each layer is impregnated.
The most fascinating part of the process is the assembly of the skis. It is done by hand and involves selecting and combining the materials in a sandwich construction, placing them in a mold and then pressing them together in a precise and 100% controlled
Sustainability is a value that is deeply rooted in the company's DNA, culture, and history.
process in which the materials selected in accordance with the type of ski bond together into a ski.
Tradition Meets Modernity
We never shy away from modernity because we know very well that technology brings many advantages. The factory uses computer-controlled advanced automation, with each machine supervised by expert staff. Robot assisted CNC machines perform complex cutting operations.
Sustainability And Kindness To The Environment
Love and respect for nature and the environment are ingrained in the consciousness of skiers. Since the people of Elan are skiers first, it is only natural for us to approach ski making with nature and the environment in our hearts and minds. Our list of good environmental practices is very long, and we can proudly say we pioneered certain approaches in the industry. Among others, we were the first to use direct digital printing technology on skis, which is much cleaner and more environmentally friendly. Sustainability is a value that we carry deep in our DNA. Every Elan
product carries a guarantee of lasting quality and a commitment to environmental sustainability. The company operates at a single site and strives for energy self-sufficiency with its own 2.8-megawatt solar power plant with 7,000 solar panels and a new biomass boiler for heating and processing water. The rest of the electricity is generated from renewable sources and 86% of all materials and raw materials to produce our skis come from within 400 kilometers of the Begunje factory.
All this makes me proud to walk around our factory day after day. can feel the focus on quality and attention to detail at every turn. am inspired by the enthusiasm of my colleagues who, with their knowledge, experience, and trained eyes, passionately and devotedly contribute their share to the perfection of the finished product.
Then think of all the innovations that were born here and have gone around the world to shape and change skiing forever. But this is not a story about the past, it is a story that looks ahead to the future, to the next innovations and to the next generations of satisfied and happy skiers.
LEARN MORE ABOUT HOW SKIS ARE MADE
MASTER IN THE ART OF LIVING
Ian Deans is a master in the art of skiing and life. A former ski-cross racer from Canada, Ian's true love is fresh powder and living life to the fullest. His skiing in recent years is a unique combination of searching for fresh snow and teaching his three-year-old son how to ski.
WHICH THREE WORDS WOULD YOU USE TO DESCRIBE YOURSELF?
Goofy, energized, but focused.
WHAT IS YOUR DEFINITION OF SKIING?
Skiing is like creating your own mosaic on a blank white canvas.
DID YOU HAVE ANY ROLE MODELS WHILE GROWING UP?
I looked up to some of the Canadian Ski team members like Manuel Osborn-Paradis when was a kid but it was never really an obsession. Oddly enough, I loved watching Snowboard Cross because Ski Cross wasn't televised yet. So guys like Jasey-Jay Anderson were who liked to watch.
WHAT DOES SPEED MEAN TO YOU?
Speed means going off jumps and jumps are fun, therefore speed equals fun.
WHAT IS YOUR FAVORITE SKIING MOMENT?
After rehabbing a knee injury for 2 seasons, my first race back was early December 2014 in Nakiska, Canada. This was the season just after the 2014 Olympics and in the first heat I was up against the Gold, Silver, and Bronze medalists. In front of the home Canadian crowd, my family and friends, managed to get the hole-shot and hold off the 3 Olympic champs down the track and celebrated at the bottom like I won the race. I didn't make it through the 1/4 finals, but it was still epic.
COULD YOU DESCRIBE YOUR PERFECT SKIING DAY?
Laughing and goofing around with friends. Doesn't have to be good snow or sunny!
YOUR BEST AND WORST SKIING MEMORY?
Hurting my knee in Telluride & skiing with my son for the first time.
WHAT WOULD YOU BE IF YOU WERE NOT A SKIER?
While in university, I did rotations through the cardiac surgery unit and witnessed multiple open-heart surgeries. In another life would have loved to go to med school and been a cardiac surgeon.
WHO WOULD YOU VOTE FOR THE BEST SKIER OF ALL TIME?
This is hard, but if I had to say, without a doubt, considering all the facts, across the world, there is one person, who is above all the rest is... the GOAT.
WHAT OTHER SPORTS DO YOU PRACTICE?
Literally everything.
WHEN WINTER IS OVER, DO YOU START COUNTING DOWN FOR THE NEXT ONE OR YOU ARE LOOKING FORWARD TO THE SUMMER?
enjoy summer because the sunlight hours are sooo long, but if were being honest, as soon as the first dusting of snow hits, my stoke level for winter sky rockets.
WHAT ARE YOUR FAVORITE SUMMER ACTIVITIES?
Biking, golfing, surfing, fly fishing, hiking.
FAVORITE SUMMER AND WINTER PLACES?
Summer: North Bend, WA where I live. Winter: Big White Ski Resort
WHAT WAS YOUR LAST VACATION?
Hawaii and Banff, Alberta. Epic surf and epic snow.
HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?
Slashy if that makes sense.
DO YOU WEAR JEWELRY OR DO YOU HAVE A LUCKY CHARM?
No and like the cereal.
WHAT DO YOU DO FOR CHARITY AND FOR REDUCING CARBON FOOTPRINT?
My platform focus is to reduce barriers of entry to snow sports. Giving to non-profits like Share Winter Foundation is an important aspect but doing simple things like skiing with local kids in the racing programs, donating gear for club fundraisers, or donating gear to programs for people who don't have gear is where I can make the biggest impact.
WHICH IS YOUR FAVORITE SPORT?
American football. don't have a favorite player idolize, but do enjoy watching Christian McCaffrey play. My favorite club is the Seattle Seahawks.
LAST BOOK, MOVIE, CONCERT, THEATRE, EXHIBITION?
I watched my buddy Stan Rey's recent film with Blank Collective. Epic.
DO YOU HAVE ANY PETS? Do kids count?
DO YOU COOK YOURSELF? Cereal count?
WHAT IS THE BEST DISH YOU CAN MAKE? Chicken tortilla soup.
WHAT WERE YOU THE MOST AMAZED BY?
Heli-skiing last year with the Elan crew was probably the most stoked that I’ve been in a hot minute. Glorious sun and pow.
GUIDING PRINCIPLE IN LIFE?
Do not be too serious, have fun and the rest will take care of itself.
Funky Interview
SKIING IS WELLBEING
Kelsey Serwa Rey is a top skier, Olympic and World Champion, two-time winner of the legendary X Games, eight times she stepped on the highest podium of the World Cup. Without any doubt and hesitation, she can be called one of the best Ski Cross skiers of all time. But Kelsey is so much more than that. After finishing her career as a top athlete, she studied kinesiology and currently lives in Whistler, British Columbia, where she works as a physiotherapist. She is married to her longtime partner Stan Rey, who is also a skier. Kelsey is an overall satisfied and fulfilled person. She is a mindful and happy woman who looks forward to each new day with a smile on her face. Her energy radiates a unique combination of feminine tenderness and pleasantness. She is the embodiment of kindness. And skiing also has a lot of credit that she is such a wonderful human being. In this article, she explains her views of well-being and how they were influenced by her life-long dedication to sports and skiing.
Kelsey Serwa Rey
Kelsey Serwa Rey Archive
MIND AND BODY IN NATURE
Time in nature positively impacts mental health by reducing stress, anxiety, and depression while promoting calmness, relaxation, and well-being. Compared to urban settings, people who spend time in nature produce less of the stress hormone cortisol. Exposure to natural environments also correlates with improved mood, vitality, and cognitive function. Skiing offers a unique opportunity to experience mindfulness in motion. You can’t ruminate over work when focusing on the snow beneath your feet. Fixated on each turn, we can let go of everyday distractions to experience less stress and anxiety.
During my skiing career, learned how the mind, when focused on the present moment, can overcome perceived limitations. In 2011 won the X-Games by soaring 160 feet to the finish line, onto my butt. compressed two vertebrae, bruised my tailbone, and suffered extensive soft tissue injuries in my back. Returning to snow felt impossible, but the World Championships were 7-days away.
It was everything had to roll out of bed. Unable to train, spent the next 6 days in bed or on a treatment table and watched hours of POV video. On Day 7 felt my body scream as bent down to do up my boot buckles, but once I stood in the start gate my brain blocked the pain signals from entering my consciousness. could only focus on the current task: cross the finish line in the top 2. Miraculously, won.
Recreating outdoors provides an invaluable opportunity to let go of anything that is not serving you. In 2011, let go of my back pain to focus on racing. In other circumstances, moving through nature might help us release trauma, anxiety, worry and doubt. Nowadays, skiing offers me a sanctuary of solace, a place where escape the pressures of adult life and reconnect with myself, ski buddies and nature.
FRIENDSHIP
The deepest, most meaningful friendships I’ve formed in life have been made in the mountains. From my youngest days of racing, until my final year on the Ski Cross circuit, was surrounded by fun-loving girls who developed into strong, focused, resilient, and supportive women. As a collective, we pushed one another to climb to higher and higher levels of competition. We became more than friends, we were family. We witnessed each other's success and struggles and when times were tough, we lifted each other up. When times were golden, we celebrated our hearts out. Throughout the decades that have come and are yet to pass, our lives will forever be intertwined.
The world of skiing also introduced me to my husband, Stan Rey. As he recalls, our first interaction was at 13 years old when he joined my friend Sandra and on a chairlift ride. Stan says he thought we were disgusting as much of our chairlift chat centered around bowel movements. With skiing as a common denominator, we became great friends until one day our friendship blossomed into more. Sixteen years after that first chairlift ride, we were married.
The relationships formed through skiing have been extraordinary. Through triumphs and setbacks, laughter and tears, these bonds have withstood the test of time and distance, proving that skiing isn't just a sport—it's a way of life, shared with those we hold dear. The ski community has introduced me to people who have shaped my life in ways never thought possible, and for that am eternally grateful.
MINDFULNESS
Mindfulness is about being fully present in the moment, without judgment or attachment to thoughts or emotions. It helps us develop a calm awareness of our feelings and the world around us, allowing us to face challenges with clear thoughts and intentions. Mindfulness mitigates anxiety, depression, and stress while boosting psychological well-being, attention, memory, and decision-making. Not confined to mental health, mindfulness enhances athletic performance too.
Mindfulness training offers a mental edge beyond physical prowess. Returning from a daunting injury, struggled with self-doubt en route to the 2014 Olympics. Having consistently worked with a sport psychologist, embraced the MAC Approach: Mindful, Accepting, and Committed. Mindful of my nerves and physical discomfort, accepted these emotions without amplifying their influence. was committed to executing my race plan in alignment with my personal values: resilience, perseverance, and self-belief. kept my focus on how wanted to ski each section of the course. This mindset, coupled with hard work and a little luck, became worthy of an Olympic silver medal.
Integrating mindfulness into competition allowed me to optimize performance by cultivating present-moment awareness. Being mind-full rather than mindless provides mental health benefits, fosters resilience, and enhances cognitive function. By embracing non-judgemental awareness, individuals can transform their relationship with themselves and the world.
SELF CONFIDENCE
experienced many highs and lows in sport, from leading the World Cup standings one moment, to sustaining a season ending injury the next. My confidence ebbed and flowed, shadowing these ups and downs. felt uncertain returning to sport, but with exposure to more challenging situations, my confidence re-built as proved had the fortitude to persevere.
The 2018 Olympics would be my final Games as underwent a third knee surgery the previous season. Unlike previous returns from injury, had a best friend and teammate by my side. Britt Phelan and supported each other, leveraging our unique strengths for mutual success. Somewhat overlooked by competitors, we stayed focused on the micro improvements made each run to progressively build confidence in our skiing out of the limelight.
The night before our Olympic race, was running though confidence affirming exercises with my sport psychologist. She believed if performed at 90% of my potential, could very well land on the podium. felt could do better. My mindset had shifted from, “To win, I’m going to have to beat all these women,” to “If my competitors are to win, they’re going to have to beat me.” It was a subtle but impactful change in perspective.
Standing at the gate, about to battle for the title of Olympic Champion, felt confident and reassured to have Britt beside me. knew we were capable of greatness, and it was only a matter of minutes before the World knew it too. We crossed the line 1st and 2nd, winning the Olympics!
SOCIAL CONNECTION
A prominent reality of the COVID-19 pandemic was the importance of social connectedness in fostering mental, emotional, and physical health.
To be in public, hold the hands of loved ones making their celestial transfer, celebrate milestones, attend a fitness class, or go skiing was revoked overnight. As constraints eased, felt weary of others yet yearned for guiltfree human contact. Despite pandemic easing, communities still grapple with overdose, mental health, homelessness, and healthcare strain.
no longer take for granted unrestricted shopping, impromptu catchups, or enjoying local eats and après. have a greater appreciation for in-person meetings, lectures, chairlift chats, and running into others while on dog walks with Baloo. These interactions, planned or spontaneous, are integral to our health and wellbeing. Individuals with strong social ties live longer, experience less depression and anxiety, and have faster recoveries following injury and illness.
It permeates every aspect of our lives, enriching our experiences and enhancing our wellbeing. We feel its influence as we re-collect on the chairlift to share stories about that last epic run, or the thrill of making it down a line that had your anal sphincter puckering. It’s why skiing a day of icy, chunky conditions with friends can be more memorable than skiing a banger run alone.
There are endless daily opportunities for social connection. For the best results, lean in.
BENEFITS FOR MIND AND BODY
Exercise offers many physical benefits: better bone density, muscle mass, performance, fast post injury recovery and reduced risk of disease. But do we equally appreciate its mental benefits?
Endorphins, serotonin, and dopamine released during exercise elevate mood, cognition and reduce stress. Additionally, physical activity lowers inflammation, oxidative stress, and improves cerebral blood flow, all of which contribute to the maintenance of a healthy brain.
Transitioning from athlete to physiotherapy student, went from being very active to very sedentary. experienced declines in my physical health and mental well-being.
I felt tired, worn out, stressed and sluggish. It was hard to concentrate. The longer I denied my body of movement, the busier my schedule felt. had to re-incorporate exercise, so I devised a plan that was specific, measurable, action-based, realistic, and timely. set out to run 20km per week for one year.
Running was appealing because could go out with Baloo and get in a good workout with little planning. Initially, I was motivated by the goal but over time I strived to complete my loops faster times. I started sleeping better, retained information more seamlessly, had more energy and generally felt happier.
To incorporate exercise into your life, find what works for you. Stay consistent in your efforts and you too can reap the physical and mental health benefits.
FEMALE EMPOWERMENT
For two years, I’ve partnered with Big White Ski Resort and Elan Skis to host a Women’s Ski Day. Coinciding with International Women’s Day, this event is about women supporting women through an all-inclusive ski day; every dollar raised goes to the Kelowna Women’s Shelter.
Ski groups were guided by an all-star crew of fierce females who shared secret spots, encouraged participants to explore beyond their comfort zones, and helped build confidence and community. Lasting bonds were forged as we hooted and hollered through the trees, shared food, sipped on bubbles, chatted on chairlifts, and reminisced about our favorite moments. To add to the delight, participants had exclusive access to demo the entire W Studio fleet.
Following a thrilling day on the slopes, we settled on mats for a restorative yoga session, reconnecting with our breath and body. This year, we were blessed to receive support from many local, female owned/ operated small businesses who contributed items to a silent auction. Participants were also entered to win a pair of Ripstick Black Edition 94. Tension built as the winning ticket was read, one agonizing number at a time. The winner was elated!
KINDNESS
Kindness offers a myriad of benefits for the giver and receiver and includes being friendly, generous, and considerate to others and oneself.
Psychologists Dunn et al. gave $5 or $20 to participants who were instructed to spend the money on themselves or someone else. Those who spent the money on others, regardless of the amount, were significantly happier than those who spent the money on themselves.
Kindness lowers blood pressure by releasing stress-reducing neurotransmitters, enhancing social support, activating the parasympathetic nervous system, and reducing inflammation. These pathways promote relaxation, reduce stress, and maintain healthy blood pressure, optimizing cardiovascular health.
Self-compassion involves treating yourself with the same kindness you would offer a friend. It includes giving yourself the space to make mistakes, accept where you’re at, and to have the patience and persistence to strive towards your goals. Embracing failure, engage in positive self-talk, validate your emotions, surround yourself with people who make you feel whole, set boundaries, learn to say no, and seek support in times of need.
We engage in daily acts of kindness, often without realizing the impact made on the recipient or ourselves. These acts, often small in nature, have far-reaching effects. Kindness towards others perpetuates a cycle of giving, making our world a better place. Self-kindness gives you the best opportunity to achieve excellence.
DANCING WITH NATURE
Flateyri, the small village in the west of Iceland with only around 200 inhabitants, survived two catastrophic avalanches. Despite all the challenges, obstacles, and traumatic experiences it is living proof of goodwill, human resilience, and determination.
Siggi Bjarni Sveinsson Rožle Bregar
Ayear ago, received an invitation to lead outdoor leadership sessions at the Flateyri Folk School. Located in the west of Iceland, this small town of 200 inhabitants is surrounded by steep mountainsides along the fjord, Önundarfjörður.
The essence of Flateyri and its residents stirred something profound within me. Their genuine care for one another, even towards a stranger like myself, spoke volumes about their way of life. Despite their own commitments, they generously devoted time to supporting my lifestyle, offering invaluable insights, and ensuring my safety in the rugged terrain.
But it was more than just their hospitality; it was their resilience in the face of adversity that truly resonated with me. Having endured the trauma of avalanches in both 1995 and 2020, their collective spirit and determination to rebuild inspired me a lot. Their optimism reminded me of life's brevity and the importance of embracing positivity amidst challenges.
Flateyri's community became an important part of me, illuminating the path towards personal growth and fulfillment. As my time in the west ended, carried with me cherished memories and a newfound appreciation for the strength of the human spirit and the power of community.
A year after my time at the life school, found myself planning an adventure with my friend Rožle Bregar from Slovenia. Eager to share the incredible atmosphere and stunning natural beauty of Flateyri, convinced him to join me on the journey. With our skis and camera gear, we headed to the Westfjords, curious to see how our story would unfold.
Warm Community
Upon our arrival, we saw that the snow conditions were not ideal for ski touring. We decided to spend some time acquainting ourselves with the town and letting our plans take shape organically.
Within just two hours, we found ourselves immersed in the warmth of the
local community. Residents approached us, eager to learn about our intentions and offer their guidance on how to make the most of our time in the area. In that moment, we recognized that the true magic of Flateyri lay not only in its natural beauty but also in the genuine warmth and energy of its people.
We enjoyed brunch at Dúi and Sigga's farm near Flateyri. Dúi shared his experience of the 1995 avalanche, a devastating event that changed the town forever. At 4 a.m. the residents of Flateyri were abruptly awoken by a harrowing event—an avalanche of monumental proportions had struck, engulfing a sizable portion of their town, obliterating everything in its path and burying residents and buildings beneath it. In the aftermath, the survivors faced the daunting task of coordinating rescue efforts and searching for their loved ones amidst the chaos. First responders from nearby towns and fishing ships were summoned to assist in the search and rescue operations, compounded by the relentless severe weather.
Pure inspiration
As we delved deeper into their history, we couldn't help but feel a profound sense of humility and gratitude for the opportunity to meet the resilient residents of Flateyri. Inspired by their spirit, we went on a ski touring mission to a mountain peak, aiming to witness the sunset casting its golden glow over the majestic Westfjords.
As we ascended, few words were exchanged between us, yet we were enveloped in a shared sense of appreciation and awe.
The experience was transformative as we glided down the slopes. Against the backdrop of the tranquil fjords, the
parallel of beauty and cruelty struck us deeply, reminding us of the fragility and resilience of life.
Steinunn is a former fisherwoman who has lived in Flateyri all her life. She shared her experience in the avalanche 2020. Despite the devastation, she felt uplifted by the unwavering support of the community and the entire nation of Iceland. A fighter awakened within her, compelling her to persevere and adapt to the challenges of living in harmony with nature. In response to these unforeseen events, the residents of Flateyri banded together to rebuild and enhance their safety measures. They constructed a massive avalanche barrier
to shield the town from future disasters and acquired an Icelandic-designed emergency boat capable of navigating all weather conditions. This vessel proved crucial, especially during emergencies when road access to the town was cut off, allowing for swift evacuation and assistance.
Steinunn's story underscored the indomitable spirit of the Flateyri community, demonstrating their resilience and determination to thrive despite adversity. It was a testament to their ability to find strength and unity in the face of hardship, inspiring us with their unwavering resolve and resourcefulness.
Adventure in the remote area
Rožle and embarked on our adventure, eager to immerse ourselves in the untamed beauty of the Westfjords. Guided by the recommendations of the locals, we ventured to a remote area nestled high in the mountains. Aware of the impending weather, we enlisted the support of the community as a safety precaution, leaving detailed plans with them before setting out.
With our camp packed into a sled, we ascended to the mountain pass, relishing the opportunity to ski in the pristine wilderness. As evening descended, we established our campsite, sheltered from the elements yet surrounded by the rugged majesty of the landscape. However, the weather soon took a turn for the worse, with fierce winds and heavy precipitation sweeping through the mountains.
We took shelter in our camp, we shared a simple yet satisfying meal of dried fish, and a precooked meal, grateful for the warmth and protection it provided. However, as the weather intensified, we made the decision to shorten our adventure, mindful of the potential risks of becoming stranded in such remote terrain.
With a sense of fulfillment from our day's explorations and gratitude for the experience, we retraced our steps back to the welcoming embrace of Flateyri. Ensuring our contacts were informed of our safe return, we reflected on the inherent unpredictability of nature and the importance of exercising caution and respect when venturing into the wilderness.
Folk school
As our week in Flateyri drew to a close, Rožle and embarked on a quiet drive back to Reykjavik, reflecting deeply on our experiences in the Westfjords. Along the way, we decided to make a stop at a hot spring nestled by the ocean bed. It was during this serene moment that felt a profound resonance with the spirit of Flateyri on a deeply personal level.
Witnessing the resilience of Flateyri in the face of unimaginable tragedy, was deeply moved by the strength and unity of its residents. Their history is etched in the very fabric of the town's spirit and character, a testament to their unwavering resolve to thrive and build a brighter future. Despite their hardships, they have managed to generously share their stories and inspire others with their humanity. It's a once-in-a-lifetime chance to attend their folk school and become an integral part of their community—a unique opportunity in life.
No traveler should take the attitude of Flateyri's residents for granted. Instead, we should all be inspired by their example and strive to give back to the communities that touch our lives. The people of Flateyri navigate life with humility and grace, teaching us invaluable lessons on how to harmonize and dance with nature.
We had the pleasure of meeting Sigga, the school principal of the folk school, during our time in Flateyri. The folk school has provided Flateyri with new opportunities for growth and development. By utilizing local resources and services, it not only supports the economy of the area but also offers young adults the chance to live in harmony with nature. This gift of life is truly precious, fostering a sense of belonging and purpose among residents. was particularly excited to learn about the school's plans to launch an international department, offering young adults from around the world the same transformative experiences. Inspired by this initiative, Rožle and were eager to be a part of this journey and contribute to changing lives for the better. It's a small spark of life experience that our world desperately needs.
AMERICAN DREAM
Aspen is one of the most famous symbols of skiing in North
Marco Tomasi
America.
Nejc Ferjan, Toni Konrad, Thom Parks, Adobe Stock
Skiers are a special kind of globetrotter. Just as most big metropolises have their attractions, cultural characteristics and local laws, each mountain, mountain range and ski resort have their own peculiarities. In some places the terrain is steeper, in other places everything is at a higher altitude, which of course creates different snow conditions. From this point of view, skiers eternally search for optimal conditions that create the greatest possible pleasure on snow. Of course, everything revolves around snow. In certain places, the relative humidity in the atmosphere is much lower, which makes the snow extremely dry, soft, and fluffy. Those of us who swear by skiing in fresh powder are looking for just such conditions. And that’s exactly why skiing can be an extremely interesting journey. From this point of view, am sincerely grateful for skiing, because it is solely thanks to it that have seen the pearls of our planet, which I certainly would not have visited without skis. wove some beautiful friendships that combine the whole story into a kaleidoscope of experiences, that will remember for the rest of my life.
Of course, every skier has their own bucket list of hills, mountains, and places they would like to visit on skis. Eventually, the American Rocky Mountains will find themselves on this list.
Several world-famous ski resorts are located, especially in the states of Colorado, Utah, and Wyoming. Aspen often appears at or very close to the top of the list. This is a place where fashion and exclusivity are uniquely mixed with top-quality snow and excellent slopes, which together create an unforgettable skiing experience. From this perspective, Aspen is perhaps America’s best-known winter sports center and most popular ski resort. It is for this reason that many celebrities from the world of show business like to go there, so it is not at all a surprise if you see a face you know from a hit movie, while skiing.
It’s interesting that I never got a chance to visit Aspen when was still racing. The Italian Ski Federation never sent its competitors to the legendary X Games because it was not regulated by FIS. So, found myself in Aspen for the first time only in 2022, and not in winter, but at the end of summer, when visited friends there. In fact, should have already spent last winter in Aspen, as it was agreed that would work for the winter season as a ski instructor in one of the ski schools there. However, when my visa was not approved in November, accepted a last-minute offer from a friend who runs a ski school in Hokkaido, Japan. So, postponed winter in Aspen for a year and ended up working in another place on my bucket list.
In my eyes, Aspen has always been associated with movies and iconic scenes. I’ve heard countless stories about how this place is essentially a vacation Mecca for super-rich Americans. There is always something going on in Aspen, and to be part of the working community around this place gives a great perspective on what happens in this special place. It can be the stories heard up on a chairlift with your guests, or just other people you meet on the mountains, or occurrences just happen like in the movie “Aspen Extreme “, things that appear possible only in this place!
There is such a mix of people in Aspen. Sure, there are billionaires flying in with their private jets to ski, or just enjoy the lifestyle, but that is just one part. People around Aspen are all kinds, from all over the United States and from across the world. The Argentinian community is big in the mountains, with many young boys and girls coming over for a ski season on a student visa, and many others who moved here permanently or come back seasonally. They are part of a very much appreciated community and a considerable influence from central and south America, that works and lives spread across the beautiful Roaring Fork Valley. Similarly, many people are coming from Australia and New Zealand, and some (but few) from Europe.
This place is maybe the first one that I’ve stumbled across, where the motivation to work at one of the mountains is strong enough that people are happy to commute huge distances, almost every day.
The three major towns down the valley are 35, 50 and 60 kilometers away from Aspen, which means that from Glenwood springs (60km down the valley) it takes from 1 to 2 hours’ drive, or bus ride, depending on the traffic conditions. As in many other ski destinations worldwide, the closer to skiing, the more expensive the rent is, and this can make it impossible for many to afford to live close to the ski resorts.
Four resorts
The skiing here is spread out between 4 resorts: Aspen Mountain (or locally called Ajax) is the resort that starts directly from Aspen with the iconic gondola climbing from the center of town to the top of the resort. The next mountain (separated by a narrow valley) is where Aspen Highlands is situated, the last of the 4 resorts to become part of the Aspen Company and the most local, with the Famous Highland Bowl. The next mountain follows the same direction, and we end up in Buttermilk, which is the easiest out of the four mountains with great infrastructure for beginners and famous for hosting the X-Games. A little further from these 3 mountains (but just 10-15 minutes drive from Buttermilk) we find Snowmass, which is the biggest of the 4 resorts and it feels like a special place of its own because of the amount of accommodation, restaurants, and the vast selection of terrain for beginners to great on and off-piste.
New reality
For me, this Aspen experience has been a new reality. admit that one of the first things which caught my attention was noticing what kind of skis most people ski on. found the trend in here to be quite like what found in Japan, with the difference that here the groomers are great fun to carve on, because of how grippy the snow is, whilst in Japan, most of the time the groomers are exceptionally soft because of the constant snowfall.
Except for some ski instructors and the ski club, it’s quite rare to find what here would be called “skinny skis.” am not sure if have seen five pairs of slalom or giant slalom skis during the whole winter! Most of the people ski every day on what in Europe would be considered a freeride ski (from 85 up to 120mm underfoot), and the rentals mostly support this trend, with the only exception being beginner skis. Most of the time was skiing on my Primetime 55+, also had a pair of Playmaker 91 model, which used often. also brought a pair of widest Ripsticks, which didn't use as much as last winter due to the snow conditions. Next time would bring my Ripstick 88s with me.
Passion for bumps
One other thing I found quite different in this place is the passion for bumps. have skied more bumps this season than during the rest of my life! When the bumps are sufficiently covered and conditions are safe, most of the off-piste terrain around the resorts stays open, which in powder days means that classic rush and race for the fresh line, and back to bumps after just a day.
It is quite different from Europe because here the backcountry can be extremely dangerous because of the extreme variations in snow layers, which means that almost 100% of the skiers will be in the resorts, instead of spreading out between resorts and backcountry as for example in Europe or Japan.
Skiers are very hungry for the hype here and spend most of the time off-piste. You can hear someone yelling and shouting their way down. One more substantial difference I found here is the huge demand for lessons compared to times in my past. There are some days when it feels like everyone on the mountain is skiing with an instructor, and this gives the opportunity for the
people here to make a living, and for the guests to have a better mountain experience. The clients here are very gregarious, they are incredibly open, telling stories all the time and mostly interested in establishing a relation with the instructor.
I’ve spent a very amusing and interesting four months and consider this a different experience than what I’ve had. It’s the first time where lived at a high elevation for such an extended period and I won’t deny this made me feel a little bit superhuman as soon as got back to our elevations, because of how easier it is to recover here at 1400 meters compared to Aspen which seats on 2500 meters.
Would go again? Of course, will! There are some great people had the chance to ski and spend time with, and am very much looking forward to seeing them again. Aspen gave me the chance to live a unique cultural experience, which has broadened my horizons, and would like to experience a real Aspen winter with a bunch of fresh snow in the future. Fortunately, my curiosity never sleeps.
GOOD VIBRATIONS IN AVORIAZ
Marco Tomasi
Nejc Ferjan, Toni Konrad, Elan Media
Something magical happens when Elan ambassadors gather. On this occasion, the meeting point was Avoriaz, France. It smelled of spring in the valley, but it was pure winter high in the Alps on the French - Swiss border. And good times were on display in their purest form.
Which moments remain automatically printed on the cells of our bodies as memories? How do we, as a team, manage to help our passionate readers perceive the amazing vibe when we gather for this event? personally believe we’re all taught to be impulsive and reactive in what we do, and to be proactive toward what we want to achieve. A great love, a great adventure, and a great ski experience don’t need much commitment to become great. Often, we don’t even realize how quickly the time went by and how great the result was. This is what like to define as an effortless experience. It doesn’t mean we don’t put any effort into what we do, but that what we are doing is filling us with energy, rather than requiring it.
This is how we like to honor the “Always Good Times” motto, by bringing enthusiasm in every little thing we do when together, so that every one of us can be involved in this invisible but easily perceivable bubble of high vibrations.
The Team
Each year the ambassadors make their way from all over the world to gather and ride together for this unforgettable week, and this year we had the pleasure of being in Avoriaz, France. What an incredible location; not to be just riding around great
resorts with a wide variety of groomed and ungroomed terrain, but also to have the chance to stay together in this fabulous and suggestive little village right in the middle of the slopes. The views are simply majestic, and the possibility to ski across the border to Switzerland and back feels almost unreal to people who visit from overseas.
And the team... What a team! Every rider comes from a different background and has different strengths, but when it's time to ski together, there are no strengths or weaknesses, only a palpable excitement to share a wonderful experience and draw lines on the mountain faces. This is one thing that helps create a tight bond between us, since we are not competitors trying to win a race anymore, but artists expressing themself around the mountains.
When the ski day is done and everyone has showered and changed, we share a meal and a drink, and it’s usually the time to laugh aloud about a nice crash or blooper, and to verbalize the ideas or dreams we would like to manifest the next day or in a future project.
The riders alone would not be enough to create the content and message we want to share however, so a huge part of the project relies on the relationship with photographers and videographers, as they’re a key part of the organizational team.
And this is when a bond that is already uncommon, becomes unique and magical. This feeling of being part of this close family is what wish for every worker worldwide; a common sense of belonging and gratefulness, and that every single topic or
discussion can be brought to the table by anyone present. A team where the manager asks suggestions from the others instead of imposing their own decisions. A brand that cares about everyone's well-being, instead of their efficiency. A relationship where photographers and riders work hand in hand to make the best ideas a reality.
The Gear
This year we had the chance to ski in a vast variety of snow conditions, even though we were in the same location, because the weather changed dramatically a few times during the week. As a rider felt really happy to know that we were skiing on Ripsticks and Playmakers, since I personally feel like I can have heaps of fun and stay playful in any terrain and condition with both.
We ended up carving on and off the groomers, zip lined, played around in bumps, and played in the unique zone called “THE STASH,” which is a natural version of a terrain park.
arrived in Avoriaz with a huge amount of excitement because
would have the chance to ski on the new Ripstick constructions. Even though knew it was a challenging task to improve on a product that is already great, what heard about the new skis was true; they were lighter, more maneuverable, more stable, and still as floaty and playful as the previous version. This makes it the ski would take with me everywhere for a ski adventure.
Deep inside
These moments spent with what like to call, “The Elan Fam”, gave me the chance to realize just how much, like a powerful waterfall or river, a single drop of water can easily fall on us without even realizing it, but how powerful the motion can become when many drops are travelling in the same direction. We are all drops, so how powerful can the ideas and movements be, if we all move in the same direction?
SKIS FOR REBEKA AND ANA
Rebeka Simonič Fink has sport in her blood. It is her passion, her lifestyle, and her job. She is a well-known sports influencer and personal trainer who uses her social media to promote a healthy attitude, body, and mind. She is one of those women who are always on the go. She is most often found in the gym, on her bike, or just heading out in her running shoes. In winter, of course,
she skis. Rebeka is a dedicated athlete and enjoys passing the sports activities to her children together with her husband. When she became a mom, she vowed not to give up her sporting lifestyle, but to adapt her goals and teach her children to take it up as well.
WHAT DOES SKIING MEAN TO YOU?
For me, skiing is first and foremost a memory of my primary family. My parents were active people as well, so we went on family ski trips for a day, a weekend, or a whole week ever since can remember. We had a number of family friends who were just as passionate about skiing, so we often went together, combining sports with socializing, and that remains one of my most cherished memories. It is these good feelings that I want to share with my children.
HOW DID YOUR ATTITUDE TO SKIING CHANGE THROUGH THE YEARS?
Actually, my attitude towards skiing and nature hasn't changed a bit. I only expanded my knowledge while studying at the Faculty of Sport, and my husband spent many years working on the slopes and passed his knowledge on to others. The only thing different today is the preparation and organization that a ski day takes. It's more demanding with the kids, but when you're done, you see how it brings the family even closer together and leaves the kids smiling. And it makes us even prouder parents.
NOW THAT YOU HAVE A FAMILY, YOU PROBABLY HAVE A LITTLE LESS TIME FOR EVERYTHING AND NEED A LITTLE MORE PLANNING?
I wouldn't have met my husband if it weren't for skiing. And yes, it's true that there is less time now because the organization is more demanding, but we try to make the most of our ski days even with the new family situation.
WHAT DO YOUR FAMILY DAYS ON THE SNOW LOOK LIKE?
Enjoyment and a positive attitude towards skiing are the main goals. We try to teach the kids their first skiing steps and skills through play and fun. Those first runs down the early morning corduroy are hard to catch now. We adapt to the kids. The older daughter Ana is four now
and already independent. Maybe at higher speeds she is not confident enough yet for us to let her ski black runs. My husband holds her between his legs, and they can ski down anything together. Meanwhile Nace hangs out with us in the safety of his backpack. He was eight months old last winter and could already ski a few runs with us.
DO YOU TAKE TIME AND DO A RUN OR TWO JUST FOR YOURSELF?
My husband and I take turns so we can get a few runs in for our own enjoyment. We organized ourselves very well this year, staying at the resorts overnight and it made everything much easier. If we go skiing for just one day, we take turns a bit. Anything is possible if the family wants it and has the will. When the kids are bigger, it will become much easier and even more fun.
HOW IMPORTANT IS IT FOR YOU TO HAVE THE RIGHT SKIS, ONES YOU CAN TRUST?
Skis play a very important role in skiing. Their features and characteristics give that final detail that every skier looks for in every turn.
WHAT ABOUT THE GRAPHIC DESIGN OF THE SKIS, HOW IMPORTANT DO YOU THINK IT IS?
I create a lot on Instagram, so the visual impact means a lot to me. Having skis that are beautiful to look at is a very welcome added value. And Elan skis really are gorgeous. They help me take better photos and videos.
YOUR DAUGHTER IS ONE OF THE LUCKY FEW TO HAVE THE SAME SKIS AS HER MOTHER. WHAT DOES SHE THINK?
Ana is absolutely delighted. As a sports mum, am her role model and we love to race, so now she is even happier to have the same skis as me. But it's true that we can’t joke about who has the better skis anymore.
Family
Alpine Ski Museum Elan
THE INSTITUTE
Elan has been recognized as one of the most innovative brands in skiing for several decades. Much of the credit for this well-deserved acclaim goes to the Elan Development Institute. Established in 1963, it has played a leading role in the development of groundbreaking technologies and products.
In the early years, the institute focused on researching the properties of wood, which remains an important material for Elan's skis, sailboats, and gymnastic equipment. The lab used special measuring equipment to study the deformation and tensile stresses in skis during its use. But engineers soon moved on to testing new materials and developing their own technology. This allowed the company to expand its product range to meet the needs of different markets.
The basic wooden ski was soon replaced by a composite ski. The company pioneered the use of composite materials in boat building, produced the first plastic ski, and developed the technological processes required to manufacture them. The resulting experience culminated in glider production.
The sixties were a pivotal time for Elan. The dramatic changes and business growth of the time were driven by a simple question: "Are we going to stay average or are we going to keep up with global competition?" In 1963, Elan established its Development Institute and took a decisive step towards excellence, originality, and trendsetting.
The dedicated development group produced stunning ideas and innovations worthy of emulation. More importantly, the ideas secured Elan's status as a globally recognized innovator.
What was behind the innovations? A high-quality range of sports products, especially skis, required not only ideas, but also the knowledge and technology to bring them to life. Elan recruited several engineers who took a scientific approach to solving production challenges and introducing innovation. The Yugoslav economy was making massive strides at the time, but Elan went a step further with the establishment of its own institute. The company recognized the talent and experience within its ranks but also created a network of knowledge with other institutes and universities. The accumulated fundamental expertise and broader view of manufacturing challenges were applied to create specific products.
Have you ever taken a closer look at the facade of the Elan Alpine Ski Museum or the main administration building? The decorative composite cubes were made right here at Elan. Today's indepth knowledge of composites comes from the Institute. In a way, the engineers were driven by the thought: "It's nice to think of going to the moon, but how are we going to get there?’’
As a result, the Institute designed and developed several technologies to research and test the properties of skis and other products, including cross-country ski stiffness testing machines, an edge bending machine, a machine for wet grinding ski bases, and an automatic silk screen printing machine. They were the first in the world to glue less expensive wooden skis with ABS in a single operation. Another notable invention was the device for measuring the flex of skis, affectionately called FALKO.
Behind all this work was always a close-knit team with different ideas and approaches, but a single goal - to create products of the highest quality. This could only be achieved by working closely with experienced master craftsmen and women. They provided essential feedback on the Institute's research to guide further development and add a much-needed practical component.
In every way, the Institute has helped make Elan's story one of continuous innovation and superior solutions that have made the company a giant in the ski industry and a global trendsetter. It is a role that still belongs to Elan today.
Daša Ozimek Alpine Ski Museum Elan Archive
FRIENDS
still vividly remember that March day in 1974. It was just before my eighteenth birthday, so was still officially a minor. Jurij Vogelnik, a technologist from Elan, visited me in the High Tatras in today's Slovakia. At that time, was still a completely unknown Swedish ski newcomer, and didn't have a single World Cup victory in my collection. He brought me a pair of Impuls skis, which later became one of my favorites. Neither of us had a clue how this seemingly insignificant meeting would impact our lives. It was the moment when two completely different worlds collided. was coming from the north of Europe, and he was Slovenian, or at that time also Yugoslav and there was also a sixteen-year age gap between the two of us and a huge language barrier as well. But we got along very well even in that very first moment.
Shortly after that, Elan's management appointed Jurij as my technician. Since then, we have spent countless hours together, traveled thousands of kilometers, had fun together, confided in each other about personal matters, and immersed ourselves in professional ski debates. And we never fought. We had a harmonious friendly relationship. We usually spoke in German, which was also a neutral language for both of us, although over the years Jurij also learned quite a few Swedish phrases.
Jurij has been my companion throughout my entire career. He also deserves a lot of credit for all my 86 World Cup wins, two Olympic gold medals and five World Championship titles. He was with me from the first to the last one and always knew how to prepare my skis perfectly. I've often been asked how our relationship lasted fifteen years. And answered the same thing over and over again. Because he's a good man. The most important thing for me is to have good relationships with the people work with. Even if the skis weren't 100%, it wouldn't be as bad as if the people around me weren't right. But the skis have always been great too.
Above all I have a huge respect for his work and expertise. He was the one who understood all my wishes. In fact, already at the time when we were skiing with 205-centimeter-long skis, he and came up with the idea that it would be good if the skis had more sidecut. Especially in giant slalom, always strived for a perfect turn. could say that, in a way, already carved with those more than two-meter-long skis, when the snow conditions allowed it, of course. used the tails of the skis, and when managed to bend them, the whole thing was already quite like today's carving. And Jurij was, of course, the co-author of this idea.
During the time we spent together on a fifteen-year trip around the world, hundreds of anecdotes happened to us. remember coming to his workshop, where, while he was preparing the
skis, we debated about various things. When he finished the work, he never left the skis in the workshop, but always took them to his room as a precaution. "They are safe there from any sabotage," he repeated.
Sometimes we used to play hockey together. We Swedes were all good hockey players, but Jurij turned out to be an excellent goalkeeper.
In fact, still don't know if our first meeting was luck or fate. It was probably a combination of both. But to this day, am immensely grateful that our paths crossed that day in the High Tatras. Even today, when my career seems like a distant memory, Jurij is still my friend. And every time my journey takes me to Slovenia, visit him in Radovljica with the greatest of pleasure.
Make the Mountain Your Playground
From pillows and spines, to wind lips and jump lines, Playmaker 101 delivers the playful personality of a freestyle twin with the trusted capability of a freeride ski.
