2011 Rate Card EL HERALDO NEWS Rate per column inch $25.00 All rates are NET Prices EL CAMPEON AND LA GUIA TABLOID SECTIONS Rate per column inch $25.00 All rates are NET Prices COLOR Color is available in standard colors at cost of $145.00 for one color per run, per page. Two colors (plus black) are $195.00. Three colors are $350.00 CANCELLATIONS Cancellation must be received by 5pm on the Monday preceding publication date. No exceptions are made
FREE STANDING INSERTS (FSI) NET RATE PER THOUSAND 2 4 8 12 16 20 24 28 & over
Pages Pages Pages Pages Pages Pages Pages Pages
$60 $62 $70 $72 $74 $76 $78 $80
Materials must be delivered at least 7 days prior to publication to the following address: DMN Printing 3900 Plano Pkwy, M3 Plano, Texas 75075 (817) 313-5746 Contact: Stan Henderson
Broadsheet Five Columns
Full Page
Four Columns
Tabloid column size
Specs 1.56”
Junior Page 6 Col. (11.25”x20.55”)
5 Col. (9.34”x20.55”)
5 Col. (9.34”x18”)
3.30”
5.0”
4 Col. (7.44”x20.55”)
6.77”
Header Half page vertical
3 Col. (5.5”x20.55”)
8.51”
10.25”
Half page horizontal 6 Col. (11.25”x10.20”)
Quarter page
1 Col.
1/8 page
2 Col.
3 Col.
4 Col.
5 Col.
6 Col.
Footer
1/8= 3 Col. (5.5”x5”)
Header= 6 Col. (11.25”x1.5”)
1/4= 3 Col. (5.5”x10.20”)
Footer= 6 Col. (11.25”x3”)
EL HERALDO NEWS IS ALL BROADSHEET INCLUDES EL CAMPEON SPORTS, LA GUIA ENTERTAINMENT AS TABLOIDDS. PRINTING SPECIFICATIONS FOR EL HERALDO NEWS Full page charged at 126 column inches. Depth of column charged at 21 column inches, 6 columns to a page. Please see side chart for column width information.
Double Truck Full Page Center Fold
12 Col. (23.5”x20.55”)
Double Truck Half Full Page Center Fold 12 Col. (23.5”x10.20”)
MATERIAL TO BE PROVIDED: We prefer Adobe Acrobat PDF, EPS or JPG Files to 300 dpi minimium resolution. We also accept the following software: Adobe Photoshop, Adobe Illustator, Adobe Acrobat, Quarkpress and CorelDraw.
FACTS DISTRIBUTION: DALLAS/FORT WORTH AREA LANGUAGE: SPANISH FRECUENCY: FRIDAY'S EDITION DISTRIBUTION: 1,400 POINTS CIRCULATION: WIDE COVERAGE ALONG 12 CITIES IN THE METROPLEX AREA EDITORIAL CONTENT: LOCAL, NATIONAL, INTERNATIONAL, SPORTS, ENTERTAINMENT, AUTOS ADD VALUES: INTERNET INCENTIVES, EDITORIAL ARE AVAILABLE FOR LONG TERM CONTRACTS SPECIAL EDITIONS CALENDAR FREE NEWSPAPER
2010 Calendar Special Editions January 14 January 28
Taxes Fashion
February 4 February 11 February 18 February 25
Autos Valentine’s Day Amateur Leagues OS Autos
March 4 March 11 March 18 March 25
Fashion Health Easter's Day Trucks
April 8 April 15 April 29 May 6 May 13 May 20 May 27
Taxes Last Edition Technology 5 de Mayo Mothers Day Transportes Travel Transportes
June 3 June 10 June 17
Travel Fathers Day Health
July 1 July 10 July 17
Independence Day Travel Travel
August 5 August 12 August 19
Education Back to School Education
September 2 September 9 September 16
NFL Open Season Independence Day (Mexico) Trucks
October 7 October 14 October 21
Technology Autos Día de muertos
November 18
Thanksgiving Day
December 9 December 23 December 31
Transportes Holidays Dia de Reyes