Introduction

Nothing is ever linear with Eleanor. I said this at the beginning of my Brand Me book. And I believe I have confirmed this.

See, as a thief of comparison, as a person who fears perception and being different from the rest, I am often critical. Critical that my journey doesn’t align perfectly, like others tend to do so. My journey combines the twists, turns, doubts, and deliberation. It encompasses a process where the clues are very much widespread, alike a join the dot colouring page, and I work progressively to discover them, the finished picture being my 360 campaign. My journey doesn’t conform with others, yet neither does my brand.

This 360-campaign book continues the navigation from Brand Me, embracing my thought processes and research culminations. It details the influences (in brands and creatives) I have acquired, the continual reflections and analysis to ensure my outcome is backed up, and a result of an end product which is unique. Unique to Brand Eleanor, an epitome of who she is and her path towards an FMP.

This module I have devised a personal plan, accumulating the findings I have learned about myself from my Summer Research and Brand Me projects so far, and delving into these at a greater extent to underpin the foundations of my next module- Brand Management. This book will disclose my visions come to life, through a conceptual scope but with minimalistic qualities, utilising a plethora of primary and secondary sources to authenticate it’s prospective for a Generation Alpha consumer. Through a 3-way collaborative process, a gap in the market will be bridged and transcended into an industry where originality and nostalgia will be the perforce for survival.

WELCOME TO BRAND ELEANOR, A 360 CAMPAIGN