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Artefact

Artefact

ARTEFACT

The standard CV no longer cuts it anymore, especially not within this industry. As creatives we have to reflect our skill base in visually exciting forms of communication and for my virtual calling card I have done so. Currently, I possess a fashion Instagram of all my former university work, demonstrating what I have learnt and the skills I have acquired. This highlights a journey of me as a starting creative. I now want to visualise to my audience who I am as a brand and my journey of my final stages as a student. For this, I have created another Instagram page, acting as a portfolio for my travels within this last year. Social media is pivotal in one’s day-to-day life, many companies look into your profiles to observe if you are a good fit for their roles and utilise these platforms to reach out to you too; thus, meaning a professional manner and care for what I post is necessary. I want this Instagram to exhibit the best of the best work I have produced and be a platform I am proud to present out in industry.

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The logo is one which I have devised to suit my brand and market level of industry I want to work in. I have made it minimal and monotone as even the most conceptual brands have a logo which is smart and clean. My name is of French origins and links to my heritage and love for Parisian fashion which is why I have titled it as so.

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To the left I have established an additional virtual calling card in the form of a website- for me a more professional mode of showcasing Brand Eleanor. I worked hard on making this interactive through animated features and links to my social platforms and Issuu throughout. The animation additions push the conceptual aspect of my brand and almost creates a 3-dimensional perception. This website along with the Instagram will be continually revitalised according to my aesthetic going forward and document the latest work I have accumulated.

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