How will I bridge the gap?

Collaboration is an area the brand has dipped into in the past, as a method for propelling themselves outwards into a wider consumer market and receiving higher recognition. I believe these collaborations worked well for them to an extent, but I don’t agree in that they partnered with the right brands to get their label shouted about- which is where my ideas as a creative step in. For my finalised 360 campaign idea, I will be taking this brand and giving it the revitalisation, it so desperately requires, propelling it forward and transcending it to a Generation Alpha consumer and a different market level which has originality and daring approaches at its core.

How will I do this?

Through a 3-way collaboration- something never been seen before in the industry and sure to get the Jil Sander name in the conversations of future consumers’ mouths.