Primary test shoots

For shoot 1, I put my creative skills into play and took an unworn white tshirt left in my wardrobe and defecated it with graffiti designs and punk slogans. I feel this truly enveloped the work of Charles Jeffrey as it embraces a youthful enthusiasm towards design.

I then utilised an everyday essential (a bin bag) and manipulated it into a ‘leather-look’ knotted skirt, something simplistic which the Jil Sander label would produce. For me this feature added character through the knot component, bringing elevation to the styling and emphasising a conceptual nod suitable for my market sector. Scarves and tartan patterning were deadstock fabrics or collected from charity shops, taking note of Mateo Velasquez demand for transparency and sustainable practice. For future shoots, I will ensure all materials are of this custom.

Paper shaped cones and safety pins were lastly used to accessorise at the end, again adding a conceptual essence whilst integrating the nonconformist tastes of the 70’s punk era- thus engaging both brands of Charles Jeffrey and Mateo Velasquez and the styles of MGK and Matty Healy.

SHOOT 1

Shoot 2 was fairly similar but embraced additional layering of second-hand fabrics and conceptual elements through accessory. I fabricated large ‘J’ and ‘S’ letters to bring Jil Sander in at a greater extent, although I still think this can be pushed further next time through clothing supplements like blazers and tailoring so it isn’t lost in the collaboration. Taking influence from the punk manifestations of Charles Jeffrey and Mateo Velasquez, I created a paper spike choker to add more conceptual features and a defiance for the normal standard sized.

The leather jacket contributed to the edgy modern day punk aesthetic alongside the biker boot. I attached the biker boot to urge the conceptualism factor, however its worn effect and unusual placement gives a storytelling notion for the audience to explore too.

SHOOT 2

SHOOT 3

Shoot 3 brought a little more youth and playfulness through additional colour components of purple, blue and red. I deconstructed a cardigan I navigated in a local charity shop, slicing it with multiple holes and fraying the fabrics. I attached either sides with chunky safety pins and paired with leather look biker leggings. Again, these all related to the quirky designs of Charles Jeffrey and Mateo Velasquez, as well as the styling of MGK and Matty Healy. My purpose for this shoot was to create a fun element fused with a conceptual notion which both brands reciprocate in their designs presently. The facial features characterised this whilst adding a nod of originality and expression which Generation Alpha will appreciate. Jil Sander’s androgynous taste is evidently shown too, however, as aforementioned, conscious efforts will be taken to ensure the brand is consistent throughout next time.