How will it be produced?

My Final Major Project will be conducted as an editorial shoot since I performed greatly in this aspect within the previous module of Contemporary Fashion. I will be partaking in two shoots, one in a studio setting and the other in a landscape, perhaps street setting. As an anxious individual and a keen perfectionist, I would like to ensure my imagery is correct to my liking and nothing less. The final image combines all the research and hard work I have endured over my university period, and I am determined for it to be a strong representation of me and my brand. The studio allows me to play with technological components as well as lighting features, and I am to expect an image of great quality within this environment. However, I would also like to experiment with an outside scenery as the punk subculture highly associated with my collaboration was street-bred and I would like to relive this nostalgic element to push the reality of my image further.

The encapsulated content and imagery will be placed within a magazine format too as I wouldn’t want to neglect the career path I originally envisioned when entering this course. Journalism and magazine copyrighting is still a possibility for a venture I would like to operate in when I graduate, so I would therefore like to have a portfolio of my work which showcases my skills in this area that I can take with me to prospective employers.

If I am to collaborate with Mateo Velasquez, I will need to consider the materials I am using throughout the styling to ensure they are all of a sustainable practice. Therefore, deadstock fabrics, second-hand and recycled pieces will be necessary to ensure I am being wholly transparent and fully portraying this collaborative project to its realist extent.

As this collaboration will be marketed to a luxury sector through a conceptual lens, additional features like props should be sourced or depicted if they will be supplemented as digital renditions alternatively. If I was to collaborate ‘realistically’ with anyone on the outside, it would be a videographer too. I would like my visions to be captured in a film or extended BTS footage to showcase my journey and end product in a format which will suit its intended consumer who admires originality and authenticity.