What is my role and why?

It is evident to me over my period at university that I like things a specific way and get heavily frustrated if they aren’t up to my expectations. I will therefore be taking a Creative Direction role for my FMP, overseeing every element involved. I will also take the lead in styling as this is a pivotal part of communicating the expression and voice my collaboration will stand for. Videography is not a strength of mine, but I will be pushing myself out my comfort zone over the coming weeks to improve on this. As stated in the page prior, I may collaborate with a videographer to secure some additional footage alongside any I take to ensure my vision is encapsulated through a marketing strategy suitable for Generation Alpha’s tastes.

Before delving headfirst into my FMP, I wanted to visualise how my 360 campaign can be interpreted through engaging in some test shoots. I used my mannequin as a demonstration model as I felt I could digitally manipulate the garments from this and combine them with secondary imagery as an extension to communicate my visions conceptually. Overall, I produced 3 separate shoots, all of which had an aim to capture inspiration from each of the brands I am taking forward. Here, I incorporated elements which were significant to their identities and wouldn’t be replaced as part of the collaborative process. I amalgamated them to establish designs, targeting the market sector of luxury through a conceptual lens and a consumer of Generation Alpha.