Artefact

SUMMARY

I believe my 360 campaign is one which is unique and driving myself as a brand out of my comfort zone. As nerve racking as it sounds, it also excites me and I am intrigued to see how over the next coming months, my ideas and visions will become one. The notions I am taking forward are quite complex, so I must ensure that it is underpinned and communicated effectively in my FMP for its purpose to be understandable. Over the forthcoming weeks, I will be underpinning which of the ideas I will be taking forward and amending them if necessary, so it appeals to the intended target consumer and market level proposed. I believe I have succeeded the brief in that I have established a campaign which is ahead of the curve and raw within the fashion domain, I am now ready to implement this into a reality!