Charles Jeffrey Art of Noise

ART OF NOISE

Providing a modernised twist on the likes of Vivienne Westwood, Charles Jeffrey has recently collaborated with the music industry for his A/W22 Art of Noise collection. The Sex Pistols proved highly successful for gaining additional publicity towards the SEX store of the 1970’s. Charles Jeffrey has engaged in a similar methodology in uniting music with fashion to supplement an extra essence of culture and novelty to his work. The 8-song album is coincided with a music video as exhibited in figure 2. I refer to the songs as eclectic and comparable to his brand image. The genres vary from classical to industrial to disco; encapsulating the continual shifts his brand makes in shaking up the industry and works with emerging artists who champion originality and bring rawness to the fashion scene- something I believe Generation Alpha will deeply value.

What I found intriguing about this collaboration is the depth behind its narrative. Jeffrey explained how he thought about sound meticulously and how it affects a being in 3 ways- physically, culturally, and emotionally. Here, he has used music to enrapture an audience, to take them on a journey, almost like a hypnosis, and immersed them into the multifarious rhythms, connecting garments with people through sound. This is an innovative mode of communication and an aspect which could be cool to take forward towards my FMP.

Photograph retreived from Vogue Figure 2 : Charles Jeffrey A/W22 Art of Noise music video

Charles Jeffrey has demonstrated through this collection the importance of remaining ahead of the curve and contemplating fresh, unparalleled moves in the industry. Taking inspiration from this, could combining two of the most influential creative industries of music and fashion and using them to push brands into a future prospective be a potential concept I analyse further?