Why a collaboration?

I believe collaboration is the way forward for Jil Sander as it offers as much consumer acknowledgment surrounding the brand as possible, which collaborations are notoriously successful for. “Brand collaborations are growing in popularity because they’re a royalty-free way for brands to reach new but relevant audiences. Brand collaborations are innovative because they require the brands taking part to create something new and compelling for each other’s audiences” (Harris, 2022). By introducing a 3-way coaction, the Jil Sander reputation will reach far and wide, fabricating something authentically new in the industry and cause to spark fashionista conversation.

Collaborations are also successful since they have limited quantities of product and little time frame to purchase into them. They are a tactful marketing strategy to urge consumers into thinking they can not live without the product, and it will be an investment worth masses of value periods down the line, which is true. The Adidas and Kanye West partnership for YEEZY is a perfect example of this. Uniting sportswear, the music industry, celebrity, and social media in a single compound proved to be one of the most powerful combinations the industry has seen. The YEEZY boost trainers became a sought-after shoe, which sold out consecutively within minutes, thus giving consumers the sense of individuality and flaunt knowing they had bagged a product extremely difficult to get your hands on. I believe this will be highly suitable for Jil Sander since they value themselves in luxury, credibility and worth- crucial elements this 3-way compilation will embody.