INTRODUCTION

I have devised the following zine as an autonomous, visual, and narrative addition of my learning and development throughout the AD6607 Fashion Business Module. It was important for me to have a form of documentation which highlighted my individual roles and responsibilities, diary chronicles, individual critical analysis, and personal reflections so it can be taken forward into industry. This zine will act as a representation of the entrepreneurial, team working and business planning skills I occupy and showcase the achievements of working cohesively and professionally. This will accompany a group business plan gifted to you at the Dragon’s Den pitch.

At the beginning of the semester, I was designated a place within the ‘Communication Marketing of Brand STUDIO 204’ department, a team which was liable for the outwardly facing promotion of the new course FCM (Social Media).

Truthfully, I was surprised as perceive myself as a bit of a mix of marketing and communication! However, from conversing with CEO, Tracey Hall, she believed my storytelling techniques, extensive researching skills and unique visual communication formats would be beneficial to this team. As opposed to questioning my ability, I embraced the challenges this journey may contain and approached it with an open and determined mindset. This last year I have resolved to pushing my boundaries to the optimum so I can acquire as many skills and opportunities as possible- submerging myself into this category of the module allowed me to continue doing so.

I am excited to record my journey and how I have progressed working as a team player within the proceeding pages.