INITIAL DISCUSSION 13/01/23

Our first meeting with the CEO took place on 13th January 2023, where we discussed an overview of what was needed from our department and the roles and responsibilities to be later designated for each member. After the conversation finalised, we had a separate meeting to collaborate all our thoughts and ideas. This day we were all guns blazing!

The team were ambitious on establishing innovativeness and fresh content for the course, considering what marketing strategies were working well currently and how we could implement them on our behalf. As students we understand what prospective onlookers will be searching for upon choosing a university, since we have been in those shoes ourselves and are members of the Generation Z cohort too- our target market.! I wanted to home in on this and approach the marketing of the new course through our lens as opposed to “generic”.

As a strong group of communicators, I believe we have the expertise to produce something unlike no other, which really inhabits the talent and uniqueness of individuals on our course.

Some of the ideas thrown into the mix were a podcast channel, rebrand and TikTok. Going forth from this discussion, I suggested that we each do some research into all these areas so we can strongly pitch them to the CEO the following week.

My research for this can be found within a physical research file handed in to Tracey Hall.