C APTURING CONTENT AND PROMOTION

Industry Interviews

• Delineate who we will be using for industry interviews by conversing with CEO- ensuring we have alternatives if necessary.

• Contact industry through a professional and clear message/emailexpressing how it would be a pleasure to invite them for a conversation about the FCM course and to highlight briefly of their backgrounds and why they wanted to work with Studio 204.

• Ensure they know what this interview entails and conclude if this will be undertaken F2F or virtually.

• Agree on dates for the industry interviews to take place and communicate these clearly with both team members, interviewees, and social media team.

• Plan and co-ordinate all interviews independently- team members will only be there for support. F2F interviews should be situated in a professional setting with microphones, lighting, and suitable background. Again, to ensure optimum quality is retrieved.

• Create consent forms. It is vital these are signed before any documentation or footage is uploaded.

• Follow up message to interviewees involved- this demonstrates professionalism, gratitude, and a good representation of Studio 204.

Kpi Number Two

Editing And Communication

Industry Interviews

• Create mock up mood boards for how the F2F and virtual interviews could look like in film.

• Project these to the Multimedia Executive and discuss together.

• Listen to recorded interviews and edit out any pauses, blips, and unnecessary elements.

• Discover quotes within the interviews which can be highlighted within the marketing film and written on STUDIO 204 platforms.

• Attempt to expand skills and knowledge base of Premiere Pro to assist in the editing of videography if necessary.

• Send any footage or BTS to social media teams.