El Mundo Boston – 2015 Media Kit

NEW ENGLAND’S PREMIER LATINO MEDIA OUTLET | ESTABLISHED IN 1972 | OVER 40 YEARS OF SERVICE

• PRINT • EVENT MARKETING • SOCIAL MEDIA

/elmundoboston

Whois Founded in 1972, El Mundo remains a Hispanic-owned and operated family business that has evolved into something beyond just being the leading newspaper in the marketplace. Our leadership role in the Latino community has led to the most extensive network of corporate and community partnerships. By establishing a series of comprehensive social value/large scale event marketing platforms, El Mundo has served as the most effective link to the Latino community of Massachusetts.

WE ARE A TRUSTED NAME, a household brand and part of the fabric of the Latino Community.

WE ARE THE CENTERPIECE of news and information through a comprehensive network of grassroots partnerships and exclusive relationships.

WE ARE THE EXCLUSIVE Latino partner of the Boston Red Sox at the Latino Fenway Family Festival, the largest Latino event in New England.

WE ARE LEADERS in Latino Social Media.

Our facebook page has grown to over 16,000 likes in 2 years MEDIA KIT 2015 /elmundoboston

408s.huntingtonave• boston,ma02130• 617-522-5060 • fax:617-524-5886• elmundoboston.com

Why BECAUSE WE’RE MUCH MORE THAN A NEWSPAPER….

Our business model delivers results for our clients!!!

Print Event Marketing Social Media

BECAUSE placing an ad is not enough!

WE CAN HELP YOU develop critical relationships at all levels within the Latino Community.

A COMPREHENSIVE APPROACH to Latino marketing it’s our competitive advantage!

MEDIA KIT 2015 /elmundoboston

408s.huntingtonave• boston,ma02130• 617-522-5060 • fax:617-524-5886• elmundoboston.com

Take a look at our Facebook stats...

MOST ACTIVE AND ENGAGING Latino social media page in the market MORE FOLLOWERS than Univision, Telemundo, Mega facebook pages COMBINED! OVER 57% of our followers are women ages 18-44 UNIQUE FORMAT with bilingual and bi-cultural EXCLUSIVE content

MEDIA KIT 2015 /elmundoboston

408s.huntingtonave• boston,ma02130• 617-522-5060 • fax:617-524-5886• elmundoboston.com

4 Signature Events Although El Mundo serves as the centerpiece of our enterprise, publishing a well-respected publication is just the beginning of what we do.

1

2

Thursday, March 19th

latino careerexpo Latino Career Expo

Over 40 exhibitors and 1,200 job-seekers per event!

Opportunity w o r k s here

Latino Youth Recognition Days @ Fenway Park Honoring Latino Youth for their academic achievement, helded in 3 pre-game ceremonies.

®

Nationally recognized educational program.

May - June - July

3

August TBD

Family Festival @ Fenway Park The largest Latino event of the year in New England.

• Health, Education and Fitness Festival • On-field Concert • VIP Reception • Extensive media outreach campaign

Boston Mayor Martin Walsh

4

Hispanic Heritage Breakfast

October TBD

In honor of National Hispanic Heritage Month, this El Mundo annual event highlights the diverse Latino community of New England.

MEDIA KIT 2015 /elmundoboston

408s.huntingtonave• boston,ma02130• 617-522-5060 • fax:617-524-5886• elmundoboston.com

about El Mundo...

What they have to say “Over the past 20 years El Mundo Newspaper has been the primary resource for reaching out and speaking directly to the Latino community of New England for the Boston Red Sox club.”

Sam Kennedy Executive Vice President/Chief Operating Officer Boston Red Sox

“Since ALPFA Boston's inception 10 years ago, El Mundo has been our premier partner in the community. Together we have developed creative ways to foster professional growth for Latino professionals in Massachusetts.” ” Yvonne García National President of ALPFA and former Boston Chapter President Association of Latino Professionals in Finance and Accounting (ALPFA)

“For ABCD and the Hispanic Center, El Mundo Newspaper has been our greatest partner in the Latino media for many, many years. Their unwavering commitment to the Latino community makes them the perfect outlet for us to work with.”

Jenny Cintron Former Director Hispanic Center, ABCD Action for Boston Community Development, (ABCD) Inc is the largest human service agency in New England

“El Mundo is, unquestionably, the publication in the region that has truly been an unconditional ally of the Hispanic small business owner for over three decades...”

Nader Acevedo Executive Vice President, Hispanic American Chamber Institute (HACI)

MEDIA KIT 2015 /elmundoboston

408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • elmundoboston.com

Distribution El Mundo has an extensive grass roots network combined with exclusive strategic relationships that enables it to effectively reach a unique cross section of loyal readers that no other publication can claim. Through “out of the box” distribution methods, El Mundo has secured a general visibility and accessibility that is unmatched.

Unparalleled Visibility and Distribution:

Print Copies:

30,000 – delivered to over 2,000 drop off points

Online property:

www.elmundoboston.com

Latino Professional Events - Complimentary issues hand delivered to over 5,000 bilingual movers and shakers

E-mail Blasts:

Over 6,000 VIP’s that includes community leaders, activists, business executives, professional organizations, and college students, and more.

The Latino Career Expo and Professional Networking Events - Over 2,000 Latino job and career seekers attend each event

Town by Town/Zip Code Breakdown: CITY Allston, MA Boston, MA Brighton, MA Brockton, MA Cambridge, MA Chelsea, MA Dorchester, MA East Boston, MA Everett, MA Framingham, MA Hyde Park, MA Jamaica Plain, MA Lawrence, MA Lowell, MA Lynn, MA Mattapan, MA Quincy, MA Revere, MA Roslindale, MA Roxbury, MA Salem, MA Somerville, MA Waltham, MA

ZIP CODE 02134 02110, 02109, 02108, 02115, 02116 02135 02303, 02304 02139, 02141, 02142 02150, 02141, 02142 02122 02128 02149 01705 02136 02130 01840, 01843, 01841 01852, 01851 01901, 01902, 01904 02126 02169 02151 02131 02119 01970 02143, 02144 02154

Latino Festivals - Exclusive print partner and the only newspaper distributed at the largest events Fenway Park - Available at America’s Most Beloved Ballpark during LYRD days and Fenway Festival MBTA-stops - Hand delivered to mass transportation passengers during rush hours

MEDIA KIT 2015 /elmundoboston

408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • elmundoboston.com

Rate Card Advertising Rates Eighth of Page Quarter Page Half Page Full Page Double Truck

General: Local

National

Format:

» Tabloid

$250.00 $500.00 $1,000.00 $2,000.00 $4,000.00

$275.00 $550.00 $1,100.00 $2,250.00

Language(s):

» Bilingual-Spanish and English

Circulation:

» 30,000

Frequency:

» Weekly, every Thursday

(Two page spread)

Color Charges

Display-ROP / Classified (Net to Publisher)

Full Color Spot Color

$25.00 $27.50

Per Column Inch: National Rate:

$750.00 (net) $250.00 (net) per color

Free Standing Insert Charges $75.00 (net) per thousand

Non Profit Rates: 10% Discount

Full Run Only - No zoning by zip code permitted

Production:

Deadlines

Standard Size Ads Eighth of Page Quarter Page Half Page Full Page

Inches

Columns

5”w x 3.5”h 5”w x 7.25”h 10”w x 7.25”h 10”w x 14.5”h

( 2.5 col x 3.7” ) ( 2.5 col x 7.5” ) ( 5 col x 7.5” ) ( 5 col x 15” )

Space and Camera-ready: » One (1) week prior to publication date W/ translation: » Two (2) weeks prior to publication date

Production Formats PDF, JPEG, PSD and EPS

Column Widths 1 column 2 columns 3 columns 4 columns 5 columns

= = = = =

1.85 inches 3.90 inches 5.93 inches 7.96 inches 10 inches

Translation Services Provided Please contact your Account Executive.

AD Production Delivery Please email your ad directly to your Account Executive.

Payment: Payable upon receipt. We accept checks, cash and credit cards.

Please make checks payable to: El Mundo Newspaper 408 S. Huntington Ave., Boston, MA 02130

MEDIA KIT 2015 /elmundoboston

408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • elmundoboston.com

Online Rate Sheet

Advertising with elmundoboston.com is a highly efficient way to relay your message to your target audience. Accountability and instant evaluation, global reach and mass exposure all delivered at a variety of price points – at least one of which is probably perfect for you.

Retail Rates Sponsorships Leaderboard banner 728x90

$550 /Month Run of Site (All pages)

GIF or JPEG 20k / Flash 40k

» Above the fold top banner placement

Leaderboard logo-side 500x65

$400 /Month Run of Site (All pages)

GIF or JPEG 20k / Flash 40k

» Above the fold top banner placement

Sidebar banner 300x250

$250 /Month Run of Site (All pages)

GIF or JPEG 40k / Flash 40k

» Above the fold top banner placement

Splash intro page w/video + side banner

$600 flat rate per page

Arwork and link to be provided by client

» 2 month campaign

Classified Jobs, Real Estate, Legal, Auto, Services...

Text, GIF or JPEG 20k

$30 Flat/Weekly (Classified section) $100 /Month (Classified section)

Creative / Production Production charges » $100 per hour

MEDIA KIT 2015 /elmundoboston

408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • elmundoboston.com