new england’s premier latino newspaper » established in 1972 » over 40 years of service
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the gateway to the latino community • print • event Marketing • web presence
• dedicated newsletters • vip e-mailing list • social media
/elmundoboston
Who is El Mundo? Founded in 1972, El Mundo remains a Hispanic-owned and operated family business that has evolved into something beyond just being the leading newspaper in the marketplace. Our leadership role in the Latino community has led to the most extensive network of corporate and community partnerships. By establishing a series of comprehensive social value/large scale event marketing platforms, El Mundo has served as the most effective link to the Latino community of Massachusetts.
WE ARE A TRUSTED NAME, a household brand and part of the fabric of the Latino Community. WE ARE THE CENTERPIECE of news and information through a comprehensive network of grassroots partnerships and exclusive relationships. WE ARE THE EXCLUSIVE Latino partner of the Boston Red Sox at the Latino Fenway Family Festival, the largest Latino event in New England. WE ARE THE CREATOR and media partner of the major events in the marketplace. WE OFFER UNPARALLELED Community and Corporate Partnerships.
El Mundo has served as the most effective link to the Latino community of Massachusetts.
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media kit 2013
408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • www.elmundoboston.com
Why El Mundo? BECAUSE WE’RE MUCH MORE THAN A NEWSPAPER…. Our business model delivers results for our clients!!!
Print Event Marketing Web presence Dedicated Newsletters VIP e-mailing list Social Media BECAUSE placing an ad is not enough! WE CAN HELP YOU develop critical relationships at all levels within the Latino Community. A COMPREHENSIVE APPROACH to Latino marketing - it’s our competitive advantage!
The Bottom Line: WE DELIVER THIS MARKET unlike any one else because El Mundo has truly become the “gateway” to the Latino market in New England. B
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408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • www.elmundoboston.com
Large Scale Events Although El Mundo serves as the centerpiece of our enterprise, publishing a wellrespected publication is just the beginning of what we do. Sunday, August 25th
Family Festival @ Fenway Park The largest Latino event of the year in New England. This unique and exciting event combines cultural celebrations within a health-related festival that offers face-to-face marketing opportunities with the Latino consumer at one of America’s most revered venues – Fenway Park. (Festival Sponsorship Packages available upon request) - Health, Education and Fitness Festival - On-field Concert - VIP Reception - Extensive media outreach campaign
Thursday, March 21st
Latino Career Expo Over 40 exhibitors and 1,200 job-seekers per event! The largest and most diverse attendance of bilingual career seekers, offering unparalleled visibility and results for recruiters, exhibitors and corporate partners.
latino careerexpo It’s About Opportunity.
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El Mundo Professional Mixer An evening event that follows the Expo featuring over 250 professionals including keynote speaker.
Latino Youth Recognition Days @ Fenway Park Honoring Latino Youth for their academic achievement. Three (3) Pre-game Ceremonies:
Hispanic Heritage Breakfast
• Monday, May 6th • Wednesday, June 5th • Wednesday, July 3rd
October 4th
In honor of National Hispanic Heritage Month, this El Mundo annual event highlights the diverse Latino community of New England through the eyes and ears of the area’s most visible leaders. The event also serves to honor a member of the Latino community with a Lifetime Achievement Award, a non-profit organization with the “Community Project of the Year” and a “Corporate Partner of the Year”.
Nationally recognized as a model for combining corporate partnerships, professional sports marketing and grassroots community outreach.
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408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • www.elmundoboston.com
Editorial
Calendar Thursday, February 7th, 2013
Career Guide # 1 May 2013
5 Special Editions Focusing on the Contributions of Hispanic Women Thursday, May 2nd Thursday, May 9th - Mother's Day Special Edition Thursday, May 16th Thursday, May 23rd Thursday, May 30th Thursday, June 13th, 2013
Health Edition #1 Thursday, August 8th, 2013
Education Guide Thursday, September 19th, 2013
Career Guide #2 Thursday, September 27th, 2013
Hispanic Heritage Edition Thursday, December 19th, 2013
Holiday Edition B
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media kit 2013
408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • www.elmundoboston.com
about El Mundo...
Whattheyhavetosay “Over the past 20 years El Mundo Newspaper has been the primary resource for reaching out and speaking directly to the Latino community of New England for the Boston Red Sox club.” Sam Kennedy Executive Vice President/Chief Operating Officer Boston Red Sox
“Since ALPFA Boston's inception 10 years ago, El Mundo has been our premier partner in the community. Together we have developed creative ways to foster professional growth for Latino professionals in Massachusetts.” ” Yvonne García National President of ALPFA and former Boston Chapter President Association of Latino Professionals in Finance and Accounting (ALPFA)
“For ABCD and the Hispanic Center, El Mundo Newspaper has been our greatest partner in the Latino media for many, many years. Their unwavering commitment to the Latino community makes them the perfect outlet for us to work with.” Jenny Cintron Former Director Hispanic Center, ABCD Action for Boston Community Development, (ABCD) Inc is the largest human service agency in New England
“El Mundo is, unquestionably, the publication in the region that has truly been an unconditional ally of the Hispanic small business owner for over three decades...” Nader Acevedo
Hispanic American Chamber of Commerce (HACC)
President, Greater Boston Hispanic American Chamber of Commerce (HACC)
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408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • www.elmundoboston.com
Distribution El Mundo has an extensive grass roots network combined with exclusive strategic relationships that enables it to effectively reach a unique cross section of loyal readers that no other publication can claim. Through “out of the box” distribution methods, El Mundo has secured a general visibility and accessibility that is unmatched.
Unparalleled Visibility and Distribution:
Print Copies:
30,000 – delivered to over 2,000 drop off points
Online property:
www.elmundoboston.com
Latino Professional Events - Complimentary issues hand delivered to over 5,000 bilingual movers and shakers
E-mail Blasts:
Over 6,000 VIP’s that includes community leaders, activists, business executives, professional organizations, and college students, and more.
The Latino Career Expo and Professional Networking Events - Over 2,000 Latino job and career seekers attend each event Latino Festivals - Exclusive print partner and the only newspaper distributed at the largest events
Town by Town/Zip Code Breakdown: CITY Allston, MA Boston, MA Brighton, MA Brockton, MA Cambridge, MA Chelsea, MA Dorchester, MA East Boston, MA Framingham, MA Hyde Park, MA Jamaica Plain, MA Lawrence, MA Lowell, MA Lynn, MA Mattapan, MA Quincy, MA Revere, MA Roslindale, MA Roxbury, MA Salem, MA Somerville, MA Waltham, MA
Fenway Park - Available at America’s Most Beloved Ballpark during LYRD days and Fenway Festival
ZIP CODE 02134 02110, 02109, 02108, 02115, 02116 02135 02303, 02304 02139, 02141, 02142 02150, 02141, 02142 02122 02128 01705 02136 02130 01840, 01843, 01841 01852, 01851 01901, 01902, 01904 02126 02169 02151 02131 02119 01970 02143, 02144 02154
MBTA-stops - Hand delivered to mass transportation passengers during rush hours
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media kit 2013
408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • www.elmundoboston.com
Rate Card Advertising Rates Eighth of Page Quarter Page Half Page Full Page Double Truck
General: Local
National
Format:
» Tabloid
$250.00 $500.00 $1,000.00 $2,000.00 $4,000.00
$275.00 $550.00 $1,100.00 $2,250.00
Language(s):
» Bilingual-Spanish and English
Circulation:
» 30,000
Frequency:
» Weekly, every Thursday
(Two page spread)
Color Charges
Display-ROP / Classified (Net to Publisher)
Full Color Spot Color
$25.00 $27.50
Per Column Inch: National Rate:
$750.00 (net) $250.00 (net) per color
Free Standing Insert Charges $75.00 (net) per thousand
Non Profit Rates: 10% Discount
Full Run Only - No zoning by zip code permitted
Production:
Deadlines
Standard Size Ads Eighth of Page Quarter Page Half Page Full Page
Inches
Columns
5”w x 3.7”h 5”w x 7.5”h 10”w x 7.5”h 10”w x 14.5”h
( 2.5 col x 3.7” ) ( 2.5 col x 7.5” ) ( 5 col x 7.5” ) ( 5 col x 15” )
Space and Camera-ready: » One (1) week prior to publication date W/ translation: » Two (2) weeks prior to publication date
Production Formats PDF, JPEG and EPS
Column Widths 1 column 2 columns 3 columns 4 columns 5 columns
= = = = =
1.85 inches 3.90 inches 5.93 inches 7.96 inches 10 inches
Translation Services Provided Please contact your Account Executive.
AD Production Delivery Please email your ad directly to your Account Executive.
Payment: Payable upon receipt. We accept checks, cash and credit cards. Please make checks payable to: El Mundo Newspaper 408 S. Huntington Ave., Boston, MA 02130
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media kit 2013
408 s. huntington ave • boston, ma 02130 • 617-522-5060 • fax: 617-524-5886 • www.elmundoboston.com