2014 El Mundo Latino Family Festival @ Fenway Park

SUNdAy, AUGUST10Th

@fenwAyPARk »heALTh AnD fiTneSS fAMiLy feSTiVAL »on fieLD ConCerT » Vip reCepTion PRESENTEd by:

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SponSorShip PAckAgE 2014

El MUNdo LATino FAMIly feSTiVAL 2014

El MUNdo LATino FAMIly feSTiVAL 2014

» SUNdAy,AUGUST 10Th @ fenwAy PARk

Only event of its kind in the nation!”

» EvEnt ovErviEw • Largest Latino event in New England • Family event attended by over 10,000 • Converts Fenway Park into a one-day Latino family extravaganza • Including a major concert experience featuring top latino recording artists • Featuring interactive games, activities and fun for the entire family • Extensive multi-media marketing campaign that begins in May and ends in August • Premier opportunity for face to face contact with consumers • Excellent opportunity to merchandise, increase brand awareness and build good will with thousands of engaged Latino families • Attracts largest and widest pool of sponsors and corporate partners

El MUNdo LATino FAMIly feSTiVAL 2014

» SUNdAy, AUGUST 10Th @ fenwAy PARk

The Latino Family Festival at Fenway Park is the only Latino festival of its kind anywhere in the country.

Each year, over 10,000 attendees flock to America’s Most Beloved Ballpark for a day full of music, food, arts and family fun.

Some of the most iconic and legendary Latin Music artists are invited to take the stage at the event, creating an instant buzz when they are announced.

DON OMAR - 2008 • Latin Pop Album of the Year (Billboard Latin Music Awards) • Latin Grammy Award Nominee for Urban Album of The Year • "King of Kings" album is history's highest ranking reggaeton LP in top 10 US charts • Worldwide hit single "Danza Kuduro" featured in "The Fast and the Furious" movies

VICTOR MANUELLE - 2009 • Latin Grammy nominated salsa singer, songwriter and icon • One of the top selling salsa performers of all time • Co-hosted and performed at the 7th annual Latin Grammy awards show • Currently tied with Marc Anthony for most number-one Billboard singles

GILBERTO SANTA ROSA - 2010 • Known worldwide as "El Caballero de la Salsa" (The Gentleman of Salsa) • First salsero to ever sell out Carnegie Hall Theater in New York • In 2010, held the record for most number-one albums on Billboard Tropical Albums • Has been mentor and friend to his protégé, Victor Manuelle, whom he discovered

HECTOR ACOSTA “EL TORITO” - 2011 • A true merengue/bachata international icon • One of the top and best selling artists from the Dominican Republic • Has won numerous muscial awards in his native country • Considered an "embassador" of the merengue genre

El MUNdo LATino FAMIly feSTiVAL 2014

» SUNdAy, AUGUST 10Th @ fenwAy PARk

LA INDIA - 2012 • Nominated for both Grammy and Latin Grammy Awards • Followed by women all over the world for her "inspirational lyrics" • Forever linked to mega-star Marc Anthony for the duet "Vivir Lo Nuestro" • Known as the "Princess of Salsa"

PLAN B - 2013 • A top-selling Reggaeton duo who have topped the charts with hits that have included collaborations from artists such as Daddy Yankee.

• Last year they played to a cheering and electric crowd of over 10,000 fans at Fenway Park.

TITO NIEVES - 2013 • Known as "El Pavarotti of Salsa" • A salsa icon who, although is a renown New York Yankees baseball fan, told the crowd of over 10,000 last year that it was an "honor to be performing at historic Fenway Park, home of the Boston Red Sox".

The Red Sox are proud of hosting the Latino community’s largest annual celebration at America’s most beloved ballpark. This event is a shining example of corporate partners working with the City, the Latino media and grassroots organizations.”

Larry Lucchino, President and CEO - Boston Red Sox

El MUNdo LATino FAMIly feSTiVAL 2014

Âť SUNdAy, AUGUST 10Th @ fenwAy PARk

heALTh&FITNESS FESTIvAl

For many marketers, The El Mundo Latino Family Festival serves as an integral part of their Hispanic marketing efforts as it initiates new relationships by increasing awareness and strengthens existing ones through brand building and consumer engagement.

El MUNdo LATino FAMIly feSTiVAL 2014

Âť SUNdAy, AUGUST 10Th @ fenwAy PARk

Âť CElEbrity MEEt & GrEEts A major part of the El Mundo Latino Family Festival is the wide array of family-oriented activities that are unique to this yearly celebration. More than just fun and games, the event is a total family experience.

Each year a number of well known celebrities take part in the Meet & Greets which have become one of the most anticipated components of the event.

El MUNdo LATino FAMIly feSTiVAL 2014

» SUNdAy, AUGUST 10Th @ fenwAy PARk

Vip

reCepTion

@ STATe STreeT pAViLion

The VIP Reception is the ceremonial kickoff for the Latino Family Festival. The reception, which takes place at the luxurious State Street Pavilion at Fenway Park, gathers over 400 influential members of Boston’s public and private sectors including corporate executives, elected officials, celebrities and our valued sponsors.

As part of the VIP experience, attendees enjoy dining, premium box seats and networking as well as remarks from select individuals including the Mayor of Boston.

Media partners use this opportunity to interview celebrity meet-and-greets, who interact and pose for photos with those in attendance.

At its conclusion, our VIP guests are invited to remain where they are to enjoy the day’s festivities from the comfort of the State Street Pavilion.

BoSTon MAyor MArTy wALSh

El MUNdo LATino FAMIly feSTiVAL 2014

Âť SUNdAy, AUGUST 10Th @ fenwAy PARk

Âť MEdia CovEraGE Another firsts-of-its-kind that this event brings together is media partners. The sheer amount of media engagement the festival secures is not only unprecedented but it is growing.

Not only does the event partner with as virtually every local Latino media outlet, but an expanding number of media from abroad has started to make their way to Fenway Park for the annual Latino Family Festival.

It's not unusual to see many cameras, reporters and microphones during the course of the entire day, representing well over 50 different media outlets.

WHDH-TV

El MUNdo LATino FAMIly feSTiVAL 2014

Âť SUNdAy, AUGUST 10Th @ fenwAy PARk

Âť larGEst pool of sponsors and partnErs The El Mundo Latino Family Festival has become the most visible and recognized summer event in just 7 years. Part of this success is due to the sheer number of corporate sponsors, local exhibitors, media partners and community partnerships that participate.

In short, this has become the one place where every year people, organizations and local officials come together to celebrate Latino culture.

Partial list of prior participants:

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