Media kit english 2018 el trailero magazine

About Us

El Trailero Magazine was founded in April 2007, since then we worked enthusiastically from the first edition which came out for the carriers the 1st of July of the same year. We deliver it on time every month, meeting 12 issues a year.

Our current circulation is of 35,000 copies per month throughout California, reaching thousands of truck drivers every month, with the most outstanding news about transportation. El Trailero Magazine has received many complements from Owner Operators, drivers, insurance agencies, body shops, tire shops and transportation

companies, for its performance and growth by leaps and bound. El Trailero Magazine is unique in terms of the information used therein; it has a minimum rate return. The content of the magazine and the distribution channels make the truck drivers to look for it, and it has a rate of return of only 0.05$.

El Trailero Magazine has a positive feedback to any customer who offers his services. This is the reason why 90% of our clients are with us permanently. El Trailero Magazine can be obtained at any distribution point free of charge. For more information visit our website: www.eltraileromagazine.com

EL TRAILERO MAGAZINE P.O. BOX 1412 UPLAND, CA 91785 OFFICE: 909-563-8289 FAX: 909-781-2539 E-mail: info@eltraileromagazine.com

Content El Trailero Magazine provides a unique and interesting format for all carriers looking monthly for the magazine for its information, services, accessories, parts and technology. This is the reason why El Trailero Magazine is very effective. LEGAL TOPICS.- A lawyer provides information on traffic problems, traffic citations, DWI, accidents, and etc.., in California and USA. TIPS OF MECHANICS.- Helpful tips for truck drivers to learn something about mechanics. TRANSPORTATION NEWS.- The latest news in the transportation area in California and USA. TRANSPORTATION TODAY.- A specialist on transportation explains step by step every permit, type of insurance required by a truck driver, changes or new regulations on carriers, changes in the DOT, how to get loads, and how to get paid from brokers or fraudulent companies. TRUCKERS HEALTH.- Health and diseases that affect the truck drivers. THE NOSEY TRUCKER.- This section is about show business. TAXES AT THE WHEEL.- A professional on taxes informs about all what truck drivers must do in order to file their taxes correctly and not to be in debt with the IRS. DRIVE SAFE.- Caution that truck drivers must have on the road always respecting the traffic laws.

TRANSPORT & TECHNOLOGY.- Technological advances in trucks and trailers. EL TRAILERO JOKES.- Brighten the day and draw a smile to the carrier. QUESTIONS OF TRANSPORTATION.- Each month we receive questions submitted by our truck driver friends about transportation problems. We choose the most important and our columnists answer any concerns of the truck drivers. SEX ON WHEELS.- This segment is the key for every truck driver to learn to say NO! to any temptation that comes on the road. The family is always first. CROSSWORD: This seccion is entertaining and a great pass time for every trucker while they are waiting to load or unload a cargo There is also a crossword puzzle for truckers to complete and win a ggift card.

The

10 Reasons! To Advertise with Us

1.- AS A CUSTOMER YOU WILL RECEIVE AN OUTSTANDING SERVICE. For El Trailero Magazine them are not small customers. All our clients are important and deserve our attention and respect. This is why we are committed to provide the best service. Our skilled staff works to provide the best malice. 2.HIGH RESPONSE RATE TO YOUR ADVERTISING. With a circulation of more than 30,000 magazines per month, El Trailero Magazine can guarantee its clients that their ads will be seen by thousands of truck drivers, of which a high percentage is a potential customer for you. 3.-RELIABILITY AND PROFESSIONALISM Our staff is very efficient in maintaining contract with clients either verbally or in writing giving to El Trailero Magazine an excellent reputation. 4.- ALWAYS ON TIME AND WITHOUT INTERRUPTION From the first issue published on July 1st, 2007, El Trailero Magazine has been published on time, without interruption. We publish 12 issues per year. 5.- ACCESSIBLE TO ALL AND IS FREE El Trailero Magazine is distributed throughout California, specifically in strategic places where there is high traffic of owner operators, company drivers, truck stops, commercial insurance companies, body shops, truck washes, truck dealers, chrome shops, restaurants, law offices, DMV offices, clinic of medical exams for truck drivers, spare parts stores, truck shows/events, and etc. We reach every comer corner chasing heavy equipment drivers.

6. HIGH RETENTION OF CUSTOMERS More than 90% of our clients have been with us since our first edition. The ones, who have left for various reasons, have returned to us convinced of the effectiveness of El Trailero Magazine. 7.-WE AREA MAGAZINE SPECIALIZED IN TRANSPORTATION Full of valuable information, with more than 14 differed segments, exclusively designed for the Hispanic trucker. 8.- INFORMATIVE CONTENT According to our annual surveys to improve our services, El Trailero Magazine is considered, by our readers. The most entertaining and informative magazine of the transportation area. 9.- PROFESSION_AL DESIGN TESTED El Trailero Magazine uses the latest technology to publish your ads. We are always at the forefront with our knowledge and experience. 10.- PRESTIGE AND SATISFACTION WON We are a serious and well known publication through the years. Our readers have taken us beyond our range reaching even the West Coast, thanks to the truckers who carry it. Therefore the advertising companies are more visible, thus secures your investment.

Hispanic Trucker Market Profile (Last reviewed and modified on January 11, 2018)

READERS BY GENDER

80%

READERS PER MAGAZINE (3.7 AVERAGE)

23.7%

Male

2 Readers

15.2% 4 Readers 5.8%

23.1% 17%

20%

3 Readers

Female

WHERE DO YOU PREFER TO WORK

Computer and Smartphone

28% 20% 11 States

WHO REPAI YOUR TRUCK?

58%

38.6% Traditionals Phones

AGE OF TRUCKERS

31- 35

12% Licensee

Truck Stop

78.7%

Excellent

28.7% Good

0.6% Regular

COUNTRY OF ORIGIN

77.1% Mexico

4.4% Guatemala 5.6%

8.6% 4.4%

Another Countries

El Salvador

USA

ANUAL INCOME OF TRUCKERS

41%

48%

21% 9% Yourself

4.9% 7 Readers

61.4%

California

Independent Workshop

5 Readers

6 Readers

TRUCKERS WHO USE TECHNOLOGY

52%

48 States

10.3% 6 Readers

EL TRAILERO MAGAZINE QUALIFICATION (BY OUR READERS)

45,000 - 55,000

14% 25 - 30

28% 10% 41 - 49

+ 50

15% + 70,000

27% 17% 35,000 45,000

55,000 70,000

SCALE STUDIES ABOUT THE BEHAVIOR OF THE TRUCKER. THESE STUDIES ARE BASED ON THE RESULT OBTAINED BY OUR PUBLISHING, EL TRAILERO MAGAZINE.

Distribution Map

Art and Rates Specifications MAGAZINE SPECIFICATIONS • •

Deadline is every second week of the month. Magazine trim size is 8.125” (width) x 10.5” (height)

DIGITAL FILE REQUIREMENTS • • •

Formats: PDF, JPG, PSD, AI, InDesing or Coreldraw All fonts must be embedded Black Text must be 100% black: (C:0%, M:0%, Y:0%, K:100%).

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Resolution: 300 dpi Color Mode: CMYK SAFETY AREA: Hold all live matter at least 0.25” inside trim edges.

Full Page 8.125” x 10.5” With bleed: 8.625” x 11”

Double Page 16.25” x 10.5” With bleed: 16.75” x 11”

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• • •

Changes cannot be made to document unless file is saved with layers, and fonts are sent.

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Half-page 4.9” x 7.15”

1/4 Page 3.5” x 4.9”

Send via Email at design@eltraileromagazine.com o or send it to your salesperson.

GENERAL ADVERTISING RATES Regular Paper Rates Contrat Full Page Half Page 1/4 Page Job Directory

12 months

6 months

3 months

$ 600 P/Month

$ 650 P/Month

$ 700 P/Month

$ 400 P/Month

$ 450 P/ Month

$ 500 P/Month

$ 250 P/Month

$ 300 P/Month

$ 350 P/Month

$ 70 P/Month

$ 80 P/Month

$ 99 P/Month

12 months

6 monhs

3 months

$ 1,250 P/Month

$ 1,350 P/Month

$ 1,450 P/Month

$ 650 P/Month

$ 700 P/Month

$ 750 P/Month

$ 450 P/Month

$ 500 P/Month

$ 550 P/Month

$ 300 P/Month

$ 350 P/Month

$ 399 P/Month

Glossy Paper Rates Contrat Double Page Full Page Half Page 1/4 Page

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