CHRONOS
BELL & ROSS — RENAULT (ALPINE)
IMAGERY COURTESY OF ROLEX
After seeing Richard Mille make an exit from McLaren sponsorship after 5 years, we did a bit of a cross-reference on Bell & Ross and the Alpine F1 team (rebranded Renault) before putting this together. It would seem the collaboration is still on, and we are to expect yet another series of F1-focused watches from Bell & Ross in 2021. This might be music to the ears of Bell & Ross designers, who for the last 5 years were limited to a simple black and yellow color palette for the Renault editions.
FOR MORE INFORM ATION GO TO EQUICAPM AG.COM/ CHRONOS
Alongside long-standing sponsorship of the Rolex 24h of Daytona, the 24h of Le Mans, the FIA World Endurance Championship, and others, Rolex has held position as the Global Partner and Official Timepiece of F1 since 2013. What’s most interesting about this partnership is that Rolex does not make limited editions or F1 branded watches of any sort, unlike every other brand to ever sponsor a racing event. It’s a very Rolex sort of move, as limited editions aren’t really their thing in the first place. The closest they ever get is that historically, a Rolex Daytona is gifted to the winner of the 24h of Daytona. For those truly obsessed with motorsport, it’s worth keeping an eye on the auction circuit, as these winning watches will come up for sale on rare occasions.
As with any other sort of sponsorship/partnerships, these sort of relationships ebb and flow like the tides, and with the racing season just kicking off and most of the races remaining, it will be interesting to see who pairs up, who jumps ship, and who rolls out a series of limited-edition watches in 2021. EQ.
12
EQ.
SUMMER 2021
equicapmag.com
IMAGERY COURTESY OF BELL & ROSS
ROLEX — F1 OFFICIAL TIMEKEEPER
