DEVELOPMENT
CLASSIC S PLE N D O R
W R I T T EN BY
M ARY E LLE N L ANDOLFI
E X T ER I O R P H OTO G R A P H Y CO U R T E S Y O F
DAN WAG NER
I N T ER I O R I M AG ERY CO U R T E S Y O F
R ICH C APL AN
54
EQ.
SUMMER 2021
I
t is exhilarating to watch New York City emerging back to life. Perhaps there is no better place to begin than in the vibrant neighborhood of SoHo, where it feels like there hasn’t been a new, ground up development for years. But 11 Greene, a new luxury residential building that just began leasing, is betting on the City’s comeback. The timing could not be better. 11 Greene is the fourth NYC project developed by the Arch Companies since its inception in 2017. Equicap has been working with Arch’s Managing Partner and Founder Jeffrey Simpson since 2006, as he was getting started with Greystone Development. He would eventually oversee millions of square feet of residential development in both NYC and Miami. Equicap followed Simpson to Arch, where they continue to team up fi nancing projects. “Jeff is one of the most creative deal makers I’ve ever met in business,” says Equicap founder Daniel Hilpert. “He has an exceptionable ability to keep his eye on the ball. He moves fast on opportunities and executes deals with surgical precision.”
equicapmag.com
