Guidebook on consumer preferences

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Guidebook on consumer preferences Healthy and clean ingredient options for processed meats


Getting meat back on the menu Meat plays an essential role in a balanced diet as it provides many of the proteins and other nutrients that the body needs to function at its best. However, meat is gradually falling out of favor among certain consumer groups who are increasingly concerned about personal health, climate change, and animal welfare. While some minorities would rather completely remove meat from their diets, the broader population is merely looking to cut down on their meat consumption. Health plays a vital role when it comes to the preferences of mindful consumers. The intention might be to eat less meat, but consumers want to feel assured that the meat they eat is of premium quality, free from artificial ingredients, and that it comes with a good nutritional profile. In this guidebook you will find inspiration for how you can optimize your meat application recipes to match the growing number of health-conscious consumers. It’s all about staying relevant in a marketplace where preferences are evolving more rapidly than ever.


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Clean label Arm your brand with the most sought-after claims

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Soy replacement Do away with soy and replace it with allergen-friendly solutions

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Phosphate-free Reduce or replace phosphate to resonate better with modern consumer preferences

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High protein and low fat Go for meat options with a good nutritional profile


Steps that will help reposition meat products as more premium The use of clean label ingredients will help you match the preferences of mindful consumers


Clean label

Essentia ingredients are entirely authentic and have no additives since every ingredient only contains the core component derived from natural animal raw materials. Specific claims you can pursue when using Essentia’s functional protein solutions for your meat products include: 100 % natural origin Contains no known allergens Non-GMO Minimally processed (only mechanical and thermal processing) Part of Essentia’s nose-to-tail philosophy Recognizable ingredients that are easy to understand Guarantees that food manufacturers can claim include: Free from artificial additives, colors, and flavors Free from soy, gluten, lactose, etc.

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Rethink using soy as a meat replacer Soy is on the no-no list among a growing number of consumers due to concerns over allergies and GMOs


With Essentia’s protein ingredients you can achieve successful meat replacement by using genuine high protein meat-derived solutions. Replacing soy protein with meat-based functional proteins will enable you to meet consumer preferences: Free from soy Non-GMO Contains no known allergens Using authentic meat-based proteins when replacing meat means that you will not have to compromise on nutritional quality or meat ratio.

Soy replacement

Soy protein is widely used in meat products because of its competitive price and functional properties. However, soy is becoming increasingly unpopular because of concerns over allergies, GMOs and effects on the environment. Despite numerous certification schemes about responsible sourcing, soy production still contributes directly to deforestation in many regions around the world.

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Reduce or replace phosphates in processed meat Meat-based protein solutions derived from natural animal raw materials provide the functionality that paves the way for phosphate-free meat products


The food industry is not always able to do away with phosphates entirely, as their properties are difficult to replicate with any other single compound. However, replacing phosphates is possible and will be beneficial for consumer health and well-being in the long run. Innovative solutions in the form of functional meat-based proteins can be used as a partial or complete substitute for phosphates. The applications where Essentia ingredients can make up for the functionality of phosphates are endless, thus providing manufacturers with the means of tapping into consumer trends that recommend the use of natural, authentic clean label ingredients.

Phosphate-free

Phosphate reduction is important and relevant in the industrial manufacture of meat emulsions (i.e., bologna/mortadella, frankfurters, sausages, liver sausages), because it may give rise to a healthier product.

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Boost your nutritional profile Health is the #1 driver in consumer choices


When replacing parts of the meat with water and functional meat-based proteins, the fat content will consequently go down. Enriching meat products with hydrolyzed proteins is another way of increasing the nutritional value of meat. The consumer surge towards high-in-protein foods is still on the rise and has been for more than a decade. If you are looking to elevate the health attributes of your processed meat products, Essentia can help you reach your goal.

High protein and low fat

More consumers are choosing low-fat food alternatives with every passing year. Reduced fat consumption can ward off serious medical conditions and aid in weight reduction.

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A unique range of meat, skin, bone and blood raw materials is used to manufacture ingredients that bring the best of nature directly into your formulation

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